universal positive » awards

Ewasko: Days and Lights

Roger Darnell — Sun, 18 Dec 2011 00:00:39 +0000

Tommy and I are very proud to announce that our book “Ewasko: Days and Lights” — which was nominated for Blurb’s “People’s Choice Award” — is now available as an instant ebook download for Apple iBooks (iPad/iPhone).

We’re also very psyched to announce the release of the first wave of high-quality art prints and photographic products of images featured in “Ewasko: Days and Lights.” By visiting RKDfind Ewasko Gallery you can now order prints with mounting and framing services from Mpix Lab and Photobox, and specialty gifts and photo products from vendors such as IYP Photo Products and fotoflot.

If you have any questions on orders, please call me at 1.828.264.8898. Thank you very much for your interest in this project — we hope you enjoy these images and we look forward to hearing from you any time.

Killer reels: B-Reel

Roger Darnell — Thu, 08 Dec 2011 11:00:56 +0000

Founded in 1999 with full service offices in New York, Los Angeles, London and Stockholm, B-Reel specializes in the field of advanced digital productions on multiple platforms including web, mobile and out-of-home media. They collaborate with sister company, B-Reel Films on integrated campaigns. B-Reel Films is a traditional film production company.

B-Reel swept the 2011 Cannes Lions’ Awards with a Cyber Grand Prix, a Golden Lion and three more awards from its 15 nominations, and in July, it was named the most awarded digital company in the history of the prestigious FWA Awards. Since November of 2005, B-Reel has earned 57 Site of the Day honors.

For more information, visit www.b-reel.com and @B__REEL

More reasons to love San Francisco

Roger Darnell — Sun, 18 Sep 2011 23:15:11 +0000

Courtesy of Ad Age: Attend the Ad Age Digital West Conference on Tuesday, September 20

Ad Age’s premiere Digital event arrives this week in San Francisco, the city it calls “the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.” Bridging the gap between the technological innovation and active creation of new models and platforms on the West Coast with big brands and media looking to evolve and execute on their own internal visions for progress, Digital West promises to unite the marketing, media, and entrepreneurial communities in new levels of collaboration and innovation.

Courtesy of AICP: Attend The AICP Show and Next Awards San Francisco on the evening of Tuesday, September 20

The 2011 AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York’s Museum of Modern Art (MoMA), before travelling on to high-profile venues across the United States. Artists from international production company Brand New School created the show graphics packaging shown above for this year’s 20th anniversary AICP Show, designed the visual identity system and presentation graphics for the Next Awards, and developed and programmed a thematically related, 40-foot interactive installation for the 2011 AICP Show AND Next Awards.

Courtesy of the San Francisco Egotist: Do something good: Support your fellow ad people/cyclists for a great cause.

Later this week, Fireflies will commence their six-day, 550-mile cycling ride, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research for a cure. As part of the official festivities at Tuesday night’s AICP Show, the AICP will honor The Fireflies Ride at the AICP Show & Next Awards’ Autodesk Gallery. Fireflies riders — who have raised over $200,000 for charity over the past several years — will be on hand to provide information, answer any questions and accept donations on behalf of City of Hope.

Courtesy of BtoB: Attend BtoB’s Top Digital Marketer Awards on Wednesday, September 21

At this three-hour luncheon event, BtoB will name the Top Digital Marketer of the Year in the course of honoring 25 top digital marketers and engaging them all in discussions focused on how they are using new technologies to deliver extraordinary client results.

Advertising Age’s 2011 Women to Watch

Roger Darnell — Mon, 22 Aug 2011 13:00:31 +0000

Advertising Age recently published its fifteenth annual Women to Watch Special Report. Then, on August 10, Ad Age partnered with Advertising Women of New York and sponsors Meredith and WeTV, at an August 10 event at New York’s Waldorf Astoria honoring the prestigious class of 2011, which includes Nicola Mendelsohn, who apprears in the video I’ve embedded here entitled “Keep Experimenting.”

Congratulations to each of you on this great accomplishment, and on all your other impressive achievements so far in life: You are inspiring a lot of people!

. Maryam Banikarim, SVP-CMO, Gannett
. Priscilla Brown, SVP-Head of Marketing and Strategy, Sun Life Financial U.S.
. Lauren Crampsie, Chief Marketing Officer, Ogilvy
. Cindy Davis, EVP-Global Customer Insights, Wal-Mart Stores
. Carolyn Everson, VP-Global Ad Sales, Facebook
. Lauren Flaherty, CMO, Juniper Networks
. Katie Ford, EVP-Managing Director, Starcom Mediavest Group
. Georgia Garinois-Melenikiotou, SVP-Corporate Marketing, Estée Lauder
. Molly Garris, Director-Digital Strategy, Leo Burnett/Arc Worldwide
. Beth Ann Kaminkow, President-CEO, TracyLocke
. Lesya Lysyj, CMO, Heineken USA
. Candace Matthews, Global CMO, Amway
. Nicola Mendelsohn, President, The Institute of Practitioners in Advertising and Chairman and Partner, Karmarama
. Trish Mueller, CMO, Home Depot
. Mary O’Connell, Director-Global Digital Media and Public Relations, Clorox
. Julia Oswald, VP-Strategy and Insights, Domino’s
. Lisa Price, Founder and President, Carol’s Daughter
. Desiree Rogers, CEO, Johnson Publishing Co.
. Janet Rolle, EVP-Chief Marketing Officer, CNN Worldwide
. Melissa Sexton, Director-Integrated Marketing Planning, Adult and Feminine Care, Kimberly-Clark Corp.
. Bonita Stewart, VP-U.S. Sales, Google
. Rebecca Van Dyck, Global Chief Marketing Officer, Levi’s
. Annie Young-Scrivner, Global CMO, Starbucks

Killer reels: Thornberg & Forester

Roger Darnell — Mon, 18 Jul 2011 13:00:36 +0000

The principals of award-winning design and production company Thornberg & Forester (T&F, www.thornbergandforester.com) recently announced that many of their 2010 collaborations with leading business luminaries received top honors at the annual PromaxBDA Conference in New York City. A playlist featuring all the award-winners is here.

Among its four 2011 North America Design Award winners is T&F’s own “Brand Video” which scored Gold in the Self Promotion category. Other Golds were presented for its collaboration with advertising agency BBDO for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Winter Olympics in the Long Form category, and the firm’s 2010 GEL Conference graphics package, which won for Best Collaborative Effort. T&F’s original Green is Universal campaign for NBC won Bronze in the category for Art Direction and Design, Network/Channel Image Campaigns. Congratulations everyone!

Visual poetry 1-2-3 punch from Shilo

Roger Darnell — Thu, 27 Jan 2011 18:30:21 +0000

Every day, the official Vimeo account for creative production company Shilo at www.vimeo.com/shilo averages over 450 plays from fans, respected artists and leading creative people worldwide. Some of the work you’ll find there is extremely well known, while I’m sure you’ll be surprised by other featured projects. Today it’s my pleasure to share three videos that have factored largely into Shilo’s success to-date. First, above, behold Guinness “Spoken Word,” the quintessential Shilo commercial achievement created in 2008 in conjunction with Saatchi & Saatchi in London and Mark Hanrahan. This film directed by Andre Stringer has inspired new legions of fans for Shilo worldwide. Can you believe it was passed over by virtually every major awards show in 2009?

Another pivotal development for Shilo came with this project promoting HBO’s groundbreaking spoken-word series, “Def Poetry,” the first of many collaborations between Shilo and the network. Challenged to create a campaign that was as raw and captivating as the show itself, Shilo developed its approach around the idea of “The Flow of The Mind’s Eye.” More details are revealed in the spot’s Vimeo posting.

Finally, last September was the fifth anniversary of Shilo winning its Emmy Award for Outstanding Main Title Design for Showtime’s original series “Huff.” In this project’s behind-the-scenes details, Shilo’s Stringer, Jose Gomez, Christopher Markos and Tracy Chandler revealed that the show creators Bob Lowry and Scott Winant “dared to give us the freedom to explore the nuances and characters of the show figuratively.”

I’ll be sharing more of Shilo’s innovative projects soon. Feedback is most welcome.

About Shilo
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo’s deeply held passions for design-infused storytelling and their innovative applications of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small. From its studios in New York and California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production. Shilo published its first book, We Make It Good, in 2007, and also also curates and produces content for the blog www.WeMakeItGood.com. Their sibling company WMIG (www.wmig.com) is a creative think tank offering services in ideation, writing, and art direction. For more information, or to request a reel, please contact Tracy Chandler at +1.212.219.4700, or visit Shilo online at www.shilo.tv.

Marketing Imperatives: Effectiveness

Roger Darnell — Tue, 11 Jan 2011 17:32:19 +0000

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.

Effie Worldwide and YouTube have now teamed up to present a webinar series that takes a behind-the-scenes look at the most effective marketing ideas and strategies of the year. Below, I’m presenting my raw notes from “2010 Effies Case Studies: Ideas That Worked, Part I.” The video above is the Jack in the Box case study from agency Secret Weapon Marketing, which was presented in that webinar. Please subscribe to the EffieWorldwide YouTube channel at http://www.youtube.com/user/EffieWorldwide to view the webinar presentations in their entirety, and to find more fascinating case studies like the one above.

Notes from 2010 Effie Case Studies: Ideas That Worked Webinar Series, Part I (July 20, 2010)
. W+K had 90 million video viewings for Old Spice campaign last week

Intel’s Sponsors of Tomorrow campaign, presented by Venables Bell execs Kate and Gabrielle
. used TV, digital, global texting initiative in response to Q’s
. told story
. showed ads, your clean room vs. our clean room, etc.
. Intel went from boring to provocative, interesting, clever and smart

Old Spice case from WK, Britton Taylor, planning director for W+K, Jess Monsey is account director
. had to compete with Axe
. a lot of people google themselves but don’t find much – developed “swaggerizeme.com” (1/2 million visits)
. objective was to double sales, sales actually quadrupled…

Secret Weapon’s work for Jack in the Box, JoAnne O’Brien, group account director, secret weapon marketing; Tracy Dunn is director of marketing communications for Jack in the Box
. Brand campaign, very rare for company in this category, esp. when focused on single point of differentiation
. Big idea: what would the world be like without Jack?
. needed to create dialogue with consumers — and connections…
. wanted to tap into spontaneity…

Treated it like a breaking news story, HangInThereJack.com
. used Facebook and Twitter for viral campaign — all stores put handwritten “get well Jack” signs in store windows
. accounts taken over by admin assistant
. public learned 3 days later that Jack had been taken to the hospital via TV spot
. introduced doctors, nurses, employees
. had sports announcers mention development…
. 2 weeks later spot revealed Jack in a coma… witness inside bus
. continued to promote homestyle chicken/teriyaki product spot, added “hang in there Jack” tag
. someone found Jack’s shoe, it was auctioned as a fundraiser
. microsite, YouTube, Facebook and Twitter drove this, but regional Super Bowl TV spot also factored in
. signed people up for email updates
. encouraged consumer generated get well messages
. offered free food

Results
. 500 PR placements of jack’s story
. 90 million impressions throughout 2 month campaign
. 2.3 million unique visitors to hangintherejack.com
. 80,000+ get well messages
. 900,000 viewed coupon pages
. 84,000 signed up for regular updates on Jack’s condition

People got the message: they can order from a full menu all day at Jack in the Box.

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Scion ATTIK North Kingdom FWA!

Roger Darnell — Tue, 23 Nov 2010 22:29:13 +0000

Scion and ATTIK have combined to score their fourth FWA Site of the Day award, this time for their Take On the Machine Augmented Reality game honored today. ATTIK’s news release and artwork galleries are available here.

Simon Needham: “Our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success.”

Cannes-do 2010 for Brand New School

Roger Darnell — Wed, 30 Jun 2010 18:30:52 +0000

Brand New School’s founder and creative director Jonathan Notaro recently joined Kayt Hall, just appointed to the post of Executive Producer for the new BNS London studio, at the shots Beach Party, held at The Majestic Hotel beach during the 2010 Cannes Lions Advertising Festival. Judging from the photos popping up (like the one of Kayt and friends shown here (Kayt’s on the right) taken by Morgan Whitlock) and the rumors, the evening’s celebration of shots Magazine’s 20th birthday may never be forgotten. The esteemed Cannes judges and assembled industry luminaries also took notice of the BNS collaboration with Wieden+Kennedy and others involved in creating the ESPN Monday Night Football Interactive Storefront project shown above, which was awarded the year’s Cannes Outdoor Silver Lion in the Ambient: Digital Media category. All in all, it was much ado about Brand New School, with great expectations for exciting things to come.

Brand New School designs a winning AICP outing

Roger Darnell — Thu, 10 Jun 2010 21:43:51 +0000

Earlier this week, creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) proudly announced their role in designing and producing numerous elements which debuted at the 2010 AICP Show, The Art & Technique of the American Commercial, and the 2010 Next Awards, a featured presentation of the AICP Show. The annual program, hosted by the Association of Independent Commercial Producers (AICP) had its premiere Tuesday evening at New York’s Museum of Modern Art (MoMA), and will soon travel on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Original works created by BNS for 2010 include the above Sponsor Reel Sequence for the AICP Show itself, and for the Next Awards, which honor and examine the best in marketing communications across all channels featuring moving image media, the visual identity system, presentation graphics, and (together with McCann Systems) a dynamic Next Awards video installation that lit up MoMA’s Sculpture Garden. During the prestigious Next Awards presentation, BNS earned top honors in the Experiential category for their innovative project promoting Monday Night Football on ESPN produced for leading advertising agency Wieden+Kennedy. The full story is available online here.