Feature, Update

Among many people I’m thankful for, my big brother Scott


We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged. Read more

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Feature, Update

Editors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy


Last September, “Stand Up to Cancer” (www.standup2cancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009, Read more

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A (inspirational) work of staggering genius…

Although I have so far been unable to stomach the full contents of author, publisher, philanthropist, designer and teacher-at-large Dave Eggers’ memoir A Heartbreaking Work of Staggering Genius, this guy is truly one of my heroes. I am clearly not alone in my appreciation for this gentleman’s contributions to life on Planet Earth, as the organizers of TED — the renowned annual invitation-only event where leading thinkers and doers gather for inspiration and insight centered around the themes of Technology, Entertainment and Design — saw fit to name him one of three 2008 winners of their prestigious TEDPrize. For background, check out this TEDTalk where he accepts his award and invites the audience to personally, creatively engage with local public schools. For more on why I’m telling you all this, please read on below.

http://static.videoegg.com/ted2/flash/loader.swf

Earlier this week, TED’s organizers announced an open challenge in support of Dave’s wish to collect 1,000 stories of private citizens innovatively engaged in their local public schools. In short, you and I are invited to design and implement new projects for public school students, and then share the results at onceuponaschool.org for a chance to attend next year’s sold out TED Conference in Long Beach, California, on Feb. 4-7, and other extraordinary rewards which are probably fairly obvious. Thank you for the inspiration, Mr. E; your genius is staggering indeed.

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Update

Inaugural Digital Media Awards celebrate best campaigns from Asia Pacific…

I was introduced to the Hong Kong-based English-language magazine Digital Media last year and quickly came to appreciate the thoughtful contents and colorful insights contained in the pages of each monthly issue. You may be interested to see the results of the magazine’s inaugural Digital Media Awards, which reflect the opinions of a Who’s Who panel of judges assembled especially to curate the best marketing campaigns of 2007 from the Asia Pacific region. Presented below South China Morning Post’s “Best Viral Marketing” award-winning video, enjoy the top honoree for each awards category.

[youtube=http://www.youtube.com/watch?v=DzmJJnn6FB8]

Platinum Award — and Best Innovative Approach: Pepsi Creative Challenge 2
Brand: Pepsi
Client: PepsiCo China
Agency: Agenda Corporation

Digital Media Award: Toyrama
Brand: HPxw9400 Workstation
Client: Hewlett-Packard Asia Pacific
Agency: Arc Worldwide Singapore

Best Online Campaign: Sunsilk Gang of Girls
Brand: Sunsilk
Client: Hindustan Unilever
Agency: MindShare Fulcrum

Best Loyalty Campaign: The Chivas Life
Brand: Chicas Regal
Client: Pernod Ricard China
Agency: Agency.com Shanghai

Best Viral Marketing: “Bush and Hu”
Brand: SCMP.com
Client: South China Morning Post
Agency: OgilvyOne Worldwide Hong Kong

Best Activation Campaign: “Pago”
Brand: Pago virtual wallet
Client: ASB Bank New Zealand
Agency: OMD New Zealand

Best Email Marketing Campaign: “Virtual Stalker”
Brand: Axe Vice
Client: Unilever
Agency: BBH Asia Pacific

Best Use of Mobile: “Say Goodbye”
Brand: Razr
Client: Motorola
Agency: The Hyperfactory and Ogilvy Hong Kong

Best Search Marketing Campaign: “Hong Kong: Live It, Love It”
Client: Hong Kong Tourism Board
Agency: e-Crusade Marketing

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Update

Top design picks from the original coolhunter, Wallpaper*

Last year I posted a piece on the emergence of websites that help us keep track of what’s new, hip, noteworthy and fun in the international world of design. Of course, one of the original sources of global design coolness is London-based Wallpaper* magazine. The gorgeous February issue features their 2008 Design Awards coverage, and it’s my pleasure to provide info on their major winners, as determined by judges Tadao Ando, André Balazs, Wong Kar-Wai, Langlands & Bell, Patricia Urquiola and Donatella Versace. Be sure to check out the issue itself for more info on their selections — and on brilliant designs in 55 other categories as culled by the magazine’s staff. By the way — sincere congratulations to my friend Jean-Francois Lepage for his photographic contributions to the issue — and for nailing the cover.


Best City: Los Angeles. Second place: Berlin.

Best New Private House: Ring House, Karuizawa, by TNA. Second place: Villa NM by UN Studio.

Best Fashion Collection: Jil Sander autumn/winter 2007. Second place: Lanvin A/W 2007.

Furniture Designer of the Year: Tokujin Yoshioka. Second place: Barber Osgerby.

Best New Hotel: Riva Lofts, Florence. Second place: The Bowery, New York.

Most Life-Enhancing Item: $100 laptop by Yves Béhar. Second place: Communal bicycles (link 2).

Best New Restaurant: Mathias Dahlgren, Stockholm. Second place: Scott’s, London.

Best New Grooming Product: TweezLight tweezers. Second place: Nude skincare.

Best New Public Building: New Museum, New York, by SANAA. Second place: Bruder Klaus Field Chapel, by Peter Zumthor.

Best Domestic Appliance: ‘Katamari 01′ speaker by Gyanze. Second place: ‘L10′ by Norbert Wangen.

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Update

Words from the wise: Broadcasting & Cable’s 2007 Hall of Fame Inductees

I think it’s fair to say that anyone who has ever worked in the television industry has realized that there is a magical aspect to it, which makes most other professions pale in comparison. Even though my contributions to television programs have so far all been “below the line,” I remain enthralled with the business, and count its most successful executives among my personal heroes. Indeed, those who command programs and/or networks, who make the television business successful, and who possess such unique talents as to be able to transform artistic craftsmanship into entertainment and commerce fill me with awe. One easy way to survey some of the most impressive of these individuals is through Broadcasting & Cable Magazine’s annual Hall of Fame ceremony, and the magazine’s resulting coverage. Last week in New York, twelve individuals were honored at the 17th annual event, and this week, the magazine’s distribution included a supplement honoring them.


I reviewed the supplement and pulled a quote or two to share some insights from each of these very noteworthy individuals. Where each 2007 Hall of Fame inductee’s name appears, I encourage you to follow the link to check out their full written and video profiles. Enjoy!
. Frank A. Bennack Jr., President and CEO, Hearst Corp.: “Part of Hearst’s success has always been our diversification in print and electronic media. I am very proud to have played a part in that.”
. Mark Burnett, Producer: “Being given the privilege of an hour of network television is just that. You are expecting millions of Americans to devote an hour of their life to you. I understand the privilege and don’t take it lightly.”
. Bill Cella, Chairman/CEO, Magna Global Worldwide: “There are advertisers who are willing to buy into programming that is appropriate for families to watch. We were told initially that it wouldn’t happen, but we actually pulled it off.”
. Rocco Commisso, Founder and CEO, Mediacom: “I wanted to control my destiny. I turned down hundreds of millions from investors and I put in everything I had.”
. Brian France, Chairman and CEO, NASCAR: “This is how naïve you are as a teenager: I really didn’t think it would be that big a business opportunity,” he says of his post-college days in the mid-1980s. “This was 25 years ago and it wasn’t the big sport that it is today. I looked at it and, when I got out of school, I went out to the West and worked in the grassroots of it and I sorted out that it was really good for me.”
. Harry Friedman, Producer: “In some ways, although [the past] era may always be the golden age of television, I think where we are right now could be approaching platinum. Certainly what we consider to be communication with the traditional definition of television is no longer valid.”
. Charles Gibson, Anchor, ABC World News: “To the extent that I have a theory of life, it’s that you try to prove to your parents that you’re worth a damn.”
. Bonnie Hammer, President, USA/Sci Fi Networks: “Somebody saying, ‘You can’t do that’ is what motivates me. I do much better when my feet are on the coals.”
. Phil Kent, CEO, Turner Broadcasting: As a former agent at Creative Artists Agency, Kent says he learned skills that serve him well as a CEO: bringing together players and managing people. “I learned what drives people and how to turn their ambitions into reality,” he says. But after six successful years with the agency, he yearned to be more involved with a company. “I wanted to drive the agenda of an enterprise.”
. Judy McGrath, Chairman and CEO, MTV Networks: “I like the fact that the company is filled with restless young people. I like having a hand in trying to keep an environment going that makes it a great place for them to work, whether they just start a career here or come in [from elsewhere].”
. Paul McTear, CEO, Raycom: Having launched the Television Food Network, which became the Food Network, McTear recalls, “It was very hard in the early days. We built a studio with cooking facilities on the west side of New York, and stayed the course. Today, it’s worth billions.”
. Joe Uva, President, Univision: “I have had the opportunity to work from both the buy and sell side of the business. I think those experiences have contributed to help me have a better understanding of all of the challenges, issues and opportunities that a media company faces, as well as what a marketer faces and the agencies’ perspective.”

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Update

Industry awards shows call for entries… can you take the call?

Calls for entries into the advertising industry’s major awards make this an especially busy time of year. If you haven’t added any awards submission deadlines to your agenda but feel you’ve got the right stuff to win, I recommend visiting Luerzer’s Archive’s Future Events listing and TAXI Design Network’s Design Competitions listing to set your sites.


For further preparation, I also encourage you to read a great story written by Ed Ewing for Digital Arts Magazine entitled “How to Win Awards.” Jump on over to get more insights on these guiding tips Ed offers in his story:
. research past winners!
. submit work that is excellent and original!
. submit your work in the proper category!
. follow the submission specifications and competition rules!
. in completing the forms, describe your work effectively!
. present your work cleanly and clearly, in proper working order (and with proper audio levels)!
. if your work is a finalist, you’ll be invited to the awards ceremony; be prepared!

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Innovation wanted….

While Wikipedia lists ten classic definitions of the term “innovation,” we all know that it’s about change. The variable nature of virtually all aspects of business is something that all entrepreneurs quickly become painfully aware of; how different would commerce be if everything always remained the same? Today’s mobile, media-driven society regularly turns meteoric stars into has-beens overnight. Oddly, accepting this tenet and embracing the dynamics of constant change renders a world where optimism can actually take root and thrive.


A special report from BusinessWeek’s July 25 issue proclaims that young Europeans are increasingly launching their own businesses. In the words of BusinessWeek’s Andy Reinhardt, “entrepreneurism is alive in the Old World.” If you check-out the coverage, you’ll take in fascinating developments being hatched by inspirational youngsters in Ireland, Scotland, Spain, Italy, Britain, Russia, the Netherlands, Sweden and elsewhere. In the U.S., over the past 39 years, one of the most coveted advertising/marketing industry awards programs, the Effie Awards, have been honoring “great ideas that achieve real results, and the strategy that goes into creating them.” Grand Effie winners from the recent past include the creators of Apple’s “Get a Mac” campaign, Dove’s “The Campaign for Real Beauty, and Apple’s iPod “Silhouettes” campaign. According to a study the organization recently conducted and their July 17 report, over half of the top industry professionals surveyed said that next year’s most effective idea would either come from “an innovative and visionary business,” or “a consumer or someone else you’ve never heard of.” The doors to success are standing wide open, everyone, so long as we can deal with change in ways that keep us in the game. Onward and upward!

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Update

Stardust designs for 2007 First Boards Awards… and delivers…

Among the remarkable companies that I am very proud to have on my client list is bicoastal creative production company Stardust Studios. Growing his business exponentially over the past few years and continuously expanding his talent roster, capabilities, client-list and creative output, founder and creative director Jake Banks is a phenomenal artist and entrepreneur. Jake personally led the recent effort to design and produce the promotional materials, print elements, winner’s DVD and opening reel for Boards Magazine’s 2007 First Boards Awards, which honors and celebrates the next generation of artistans at work in the commercial production industry.

Click to watch the 2007 First Boards Awards Opening and Sponsor Reel created by Stardust Studios

At the April 5 Awards Show in Los Angeles, I caught Boards’ editor in chief Rae Ann Fera and asked her for her feedback on Stardust’s artistic contributions. “They hit it out of the park,” she said, adding, “They always do.” Sincere congratulations to the night’s winners — and to Jake and his team at Stardust, for yet another home run.

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Update

Ford steals the show in brandchannel’s product placement awards

For anyone who has never worked in the film industry, I imagine one of the great pleasures of watching movies is to be able to enjoy scenes where Chevrolets, bottles of Aquafina and Budweisers appear on-screen without interrupting the viewer’s escapist fantasy. For the rest of us, our loved ones and unfortunate others seated nearby, such product placements prompt involuntary nudges, head wags, eye-rolls and whispered rhetorical ponderings of, “How much do you think they paid for that?” My wife, some guests and I had that experience repeatedly Saturday night watching Michael Bay’s “The Island,” which I still enjoyed immensely, despite all the jarring, overt product placements.

Speaking of jarring, overt product placements in movies...

If you too suffer from acute product placement awareness syndrome, or if you just want to better understand this extremely powerful marketing phenonemon, you’re bound to appreciate this year’s edition of the annual Product Placement Awards feature from brandchannel and writer Abram Sauer. To give you a taste, here’s a list of this year’s top category champions.
. Brandcameo 2006 Award for Overall Product Placement: Ford
. Brandcameo 2006 Lifetime Achievement Award for Product Placement: Everlast
. The Coca-Cola Kid Award for Achievement in Title: The Devil Wears Prada
. The E.T./Reese’s Award for Achievement in Press Coverage: Casino Royale
. Brandcameo 2006 Wayne’s World Award for Product Placement Placement: Thank You for Smoking
. Brandcameo 2006 Award for Best Supporting Support: Belstaff
. Brandcameo 2006 Award for Impact: Night at the Museum

Be sure to check-out the feature itself for the rest of the winners and Abram’s interesting analysis. Beyond defining Best Practices in this glamorous field of marketing, the information is sure to add color to our whispered musings when next we experience cinematicus interruptus courtesy of Ford and company….

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