Ad Age’s premiere Digital event arrives this week in San Francisco, the city it calls “the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.” Bridging the gap between the technological innovation and active creation of new models and platforms on the West Coast with big brands and media looking to evolve and execute on their own internal visions for progress, Digital West promises to unite the marketing, media, and entrepreneurial communities in new levels of collaboration and innovation.

Courtesy of AICP: Attend The AICP Show and Next Awards San Francisco on the evening of Tuesday, September 20

The 2011 AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York’s Museum of Modern Art (MoMA), before travelling on to high-profile venues across the United States. Artists from international production company Brand New School created the show graphics packaging shown above for this year’s 20th anniversary AICP Show, designed the visual identity system and presentation graphics for the Next Awards, and developed and programmed a thematically related, 40-foot interactive installation for the 2011 AICP Show AND Next Awards.

Courtesy of the San Francisco Egotist: Do something good: Support your fellow ad people/cyclists for a great cause.

Later this week, Fireflies will commence their six-day, 550-mile cycling ride, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research for a cure. As part of the official festivities at Tuesday night’s AICP Show, the AICP will honor The Fireflies Ride at the AICP Show & Next Awards’ Autodesk Gallery. Fireflies riders — who have raised over $200,000 for charity over the past several years — will be on hand to provide information, answer any questions and accept donations on behalf of City of Hope.

Courtesy of BtoB: Attend BtoB’s Top Digital Marketer Awards on Wednesday, September 21

At this three-hour luncheon event, BtoB will name the Top Digital Marketer of the Year in the course of honoring 25 top digital marketers and engaging them all in discussions focused on how they are using new technologies to deliver extraordinary client results.

Congratulations to each of you on this great accomplishment, and on all your other impressive achievements so far in life: You are inspiring a lot of people!

Among its four 2011 North America Design Award winners is T&F’s own “Brand Video” which scored Gold in the Self Promotion category. Other Golds were presented for its collaboration with advertising agency BBDO for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Winter Olympics in the Long Form category, and the firm’s 2010 GEL Conference graphics package, which won for Best Collaborative Effort. T&F’s original Green is Universal campaign for NBC won Bronze in the category for Art Direction and Design, Network/Channel Image Campaigns. Congratulations everyone!

Effie Worldwide and YouTube have now teamed up to present a webinar series that takes a behind-the-scenes look at the most effective marketing ideas and strategies of the year. Below, I’m presenting my raw notes from “2010 Effies Case Studies: Ideas That Worked, Part I.” The video above is the Jack in the Box case study from agency Secret Weapon Marketing, which was presented in that webinar. Please subscribe to the EffieWorldwide YouTube channel at http://www.youtube.com/user/EffieWorldwide to view the webinar presentations in their entirety, and to find more fascinating case studies like the one above. Read more

Simon Needham: “Our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success.”