Writers Jason Kehe and Katie M. Palmer recently traced the history of movie trailers for Wired Magazine, and the results are extremely fascinating, probably even for non-film-school graduates. You can read the full story here along with all of the amazing sidebar articles – The Art of the Trailer – and I’m also sharing an excerpt below. Wondering why I’m embedding the trailer for Martin Scorsese’s upcoming film “The Wolf of Wall Street” above? According to Adweek, this project just won the 2013 Grand Key Art Award from the Hollywood Reporter’s Key Art Awards. As confirmed by The Inspiration Room, the award-winning trailer was created by Industry Creative with Paramount Pictures chief marketing officer Josh Greenstein, Read more
November 4-6, join the talents behind Event Marketer Magazine and the Event Marketing Summit for the third-annual EventTech, the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Join hundreds of marketers from across the Fortune 1,000 and the best marketing agencies in Las Vegas for quick-dives into the latest technologies, the hottest trends and the most important digital+live best practices, including the following. Read more
For over 50 years, the New York Film Festival has been the city’s premiere showcase for the best new cinema from around the world. All the excitement for the renowned event’s 51st edition kicked off at Lincoln Center on 27 Sept., and the festivities runs on through 13 October.
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, to recognize and support new filmmakers, and to Read more
Shilo’s Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films
Inspired and United Client and Agency Contacts Keep Global Media, Professional and Industry Targets In Steady Contact with Shilo’s Projects, Vibe and Culture
See also: SHILO MEDIA COVERAGE . SHILO MEDIA SITE
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating provocative, design-infused original film and HD video content, Shilo’s artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 (“We Make It Good”) and curates the popular website WeMakeItGood.com. Read more
Los Angeles-based Wander is a multi-dimensional creative shop that produces award-winning work in a variety of media, including TV commercials, short films, design and brand integrated content. In 2012, filmmaker Max Joseph and Wander’s founder and executive producer Aaron Weber joined forces to create an innovative short film – described by Joseph as “a runaway train of thought, this nervous extrapolation of things you shouldn’t do” – for The Rainforest Alliance. One million and three hundred thousand YouTube hits later, this project is a phenomenal success by all measures. For starters, out of 34,000 international entries into the prestigious Cannes Lions awards show and festival, the project written, directed, shot, edited and narrated by Joseph and produced by Weber was awarded this year’s Bronze Film Lion. It also leads the coverage in TED’s 2013 report on Top Ads Worth Spreading, earning this high praise:
The spot careens from one cultural trope to the next, like a fever dream of strange logic and loose causality. But it does all of this in service of rainforest advocacy. The simple message, which asks only that consumers buy coffee and other products branded with The Rainforest Alliance, is tailor-made for online advocacy. Read more
As the principals of design-focused production studio Leviathan begin their fourth year in business together, their impacts are growing in virtually every dimension. While the montage featured here and at www.lvthn.com presents most of their latest large-scale visual experiences crossing all media, many new achievements are currently in the works as well.
At each new turn, projects like these for The North Face and Callaway via Factory Design Labs, for Kelley Blue Book via Doner, for Western Digital via R&R Partners, for Dodge via Union AdWorks, for HP via Designkitchen, and for musical artists Amon Tobin, Skrillex and others are leading in new directions. Read more
R/GA is a full-service digital agency that transforms the way people interact with brands. The slideshow embedded above was part of a March 2013 talk from R/GA Chicago’s Abraham Velázquez Tello and Joseph Delhommer revealing how designers and technologists are redefining the creative process through close – and frequent – collaboration. Recently at the One Show Interactive event in New York City, R/GA was honored as Interactive Agency of the Year and brought home 15 awards for an amazingly diverse set of projects, so clearly their methodologies are working. To see another example of “Adapting to the Unknown” in action, check out this story and the accompanying video about “The Feed,” R/GA London’s innovative, award-winning solution that’s helping Getty Images stand out in its ultra-competitive marketplace for editorial photography.
Now, thanks to my friend Ann-Christine Diaz and Ad Age, you can also now discover Six Things You Didn’t Know About R/GA’s Bob Greenberg.
The FWA (Favourite Website Awards) is a recognition organization and inspirational portal that has been showcasing the best of digital since the year 2000. FWA is celebrating its 13th anniversary this month; with over 180 million site visits, it is now the most visited website award program in the history of the internet.
Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.
“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.” Read more
The Association of Independent Commercial Producers (AICP) has announced its call for entries for the 2013 AICP Show and Next Awards. Entries are now being accepted at www.aicp.com. For more information visit AllArtIsAdvertising.com.