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Prepare for 2015 at the upcoming Most Contagious event in London

Contagious Communications was launched ten years ago in London by Paul Kemp-Robertson and Gee Thomson. Currently operating offices in London, New York, Sao Paulo and Singapore, Contagious is well known for helping brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Through Contagious Magazine as well as the firm’s I/O intelligence platform, its Insider consultancy and its original events, the company aims to “make brands braver” by simplifying, filtering and advising.

On 10 December, the company’s annual Most Contagious curated innovation event will return to London. Celebrating the biggest innovations and analyzing the past year’s most impactful marketing, this is your opportunity Read more

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Let’s impact inequality on 16 October: Blog Action Day 2014

Knowing that Blog Action Day 2014 is this week, I have given the assigned subject (inequality) some thought, beginning with wondering what it might mean to you. Whatever comes to mind, I hope you will use your voice and your power to make your presence felt. To encourage you to advance your choice causes today, here are some inspirational examples of how other human beings are effectively addressing inequality.

. #Inequality – International charitable organization Oxfam is actively working in more than 90 countries worldwide to find global solutions to poverty and injustice. As key 2014 Blog Action Day partners, Oxfam has published this very helpful guide for writing about inequality. Consider this:

“Extreme inequality is not inevitable – it is the result of years of deliberate policies and rules that have been rigged in favor of the few. We know that these rules can be changed to benefit everyone, and that together, we can tackle inequality.” Read more

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ADCOLOR awards, conference and excitement hit LA this week

This week, the eighth annual ADCOLOR(R) Awards and Industry Conference will rock the Beverly Hilton, uniting leaders and change-makers from the advertising, marketing, media and communications industries to rise up and reach back in countless exciting and vitally important ways. A 501(c)6 nonprofit organization, ADCOLOR proactively champions advertising workforce diversity. This week’s schedule is filled with festive and formal social engagements advancing ADCOLOR’s vibrant FUTURES and University programs, with gala conference events running through Saturday. As highlighted below, many of those are awards-focused, set to honor scores of very impressive individuals. To learn more and register to attend Read more

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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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Case study: Smart ways to communicate

To me, one of the best ways to understand how effective marketing works is to look at campaigns that have won the most or the biggest creative industry awards, and you won’t find a recent campaign that has been more successful at winning major awards than this one from McCann’s office in Melbourne, Australia. I discuss many awards submissions with my clients every year, and in my experience, oftentimes what makes a project award-worthy is the documentation you can provide – especially when you can clearly present valid results the work has helped deliver. This theory is backed-up by the documentation for Dumb Ways to Die from McCann Melbourne, which was named “Most Awarded Agency” by Advertising Age in 2013 thanks to this project earning numerous “best of show” honors from the major international programs, including a record five Cannes Lions Grand Prix (in the Film, Integrated, Direct, PR and Radio categories).

Here are some highlights of the verbiage the agency used for this project, which was produced for Melbourne Metro Trains. Read more

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Case Study: Shilo

Last updated on Apr. 15, 2014: Shilo’s Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films

“Inspired and United Client and Agency Contacts Keep Global Media, Professional and Industry Targets In Steady Contact with Shilo’s Projects, Vibe and Culture”
See also: SHILO MEDIA COVERAGE

Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating provocative, design-infused original film and HD video content, Shilo’s artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 (“We Make It Good”) and curates the popular website WeMakeItGood.com. Read more

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The first-ever CLIO Sports Awards

Introducing the inaugural CLIO Sports Awards, which will honor excellence in sports marketing and advertising at a special VIP event in NYC on 17 July. These awards will spotlight the top athletes, leagues and associations, media and news outlets, teams and brands behind the best works introduced to the public in 2013 or through this coming 31 May.

“CLIO Sports recognizes the enormously dynamic and still growing impact of sports on marketing and advertising,” said Nicole Purcell, executive director, CLIO Awards. Read more

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Steve James: Thanks for the documentaries

Once again this year, the pre-Sundance buzz is headline news worldwide, with The Daily Telegraph asking if, at age 30, the renowned festival still has its edge. There and in widespread coverage like Elizabeth Weitzman’s great New York Daily News article from this past Sunday, “Highly Anticipated Films At The 2014 Sundance Film Festival” from BuzzFeed and others, the latest news from filmmaker Steve James leads the way. Steve’s new Kartemquin Films feature documentary “Life Itself” executive produced by Martin Scorsese will have its world premiere at this year’s festival, and he will also be honored during a 20th anniversary Sundance screening set for “Hoop Dreams,” his very first film, which is also one of history’s highest-grossing and most-acclaimed documentaries. Steve continues breaking new ground as a director and I am definitely a huge fan. I also have much love, respect and admiration for Loretta “LJ” Jeneski of Nonfiction Unlimited, the NYC and LA-based commercial production company that has represented Steve and many of the planet’s best documentary filmmakers for commercial and creative assignments since 1995. Read more

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Sharing secrets: Movie trailers

Writers Jason Kehe and Katie M. Palmer recently traced the history of movie trailers for Wired Magazine, and the results are extremely fascinating, probably even for non-film-school graduates. You can read the full story here along with all of the amazing sidebar articles – The Art of the Trailer – and I’m also sharing an excerpt below. Wondering why I’m embedding the trailer for Martin Scorsese’s upcoming film “The Wolf of Wall Street” above? According to Adweek, this project just won the 2013 Grand Key Art Award from the Hollywood Reporter’s Key Art Awards. As confirmed by The Inspiration Room, the award-winning trailer was created by Industry Creative with Paramount Pictures chief marketing officer Josh Greenstein, Read more

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Coming soon: EventTech 2013

November 4-6, join the talents behind Event Marketer Magazine and the Event Marketing Summit for the third-annual EventTech, the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Join hundreds of marketers from across the Fortune 1,000 and the best marketing agencies in Las Vegas for quick-dives into the latest technologies, the hottest trends and the most important digital+live best practices, including the following. Read more

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