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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Case Study: ATTIK

Last Updated Aug. 18, 2014: Global Creative Agency ATTIK Evolves, Continues Delivering Spectacular Client Returns

Dynamic Public Relations Campaign Effectively Positions Company and Its Key Customers, Sustains Growth
See also: ATTIK MEDIA COVERAGE

Established in the mid-1980s in northern England, ATTIK Ltd. quickly earned a worldwide reputation for sensational design, and by the late 1990s, had successfully expanded across the U.S. and into Sydney, Australia. In 2001, the company scaled back, refocused, and soon emerged with a boldly expanded approach — and an extraordinary new client: Scion. Acquired in 2007 by Dentsu, today ATTIK is a global creative agency successfully engaging customers with some of the world’s most phenomenal brands. Read more

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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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A day at the beach with ATTIK’s Simon Needham

I hope you will enjoy these new images captured by Simon Needham, co-founder and executive creative director at global creative agency ATTIK. A little more than three years ago, in an interview with The San Francisco Egotist, Simon spoke about photography as one of the new creative challenges he was just beginning to take on.

“I always wanted to take pictures but was fearful of trying to learn the complexities of the technical side of it,” he said. “…I took a couple of classes, spoke to my photography friends and bought a high-end camera. I have had so much fun learning the ropes and my fear turned to joy as my pictures have continued to improve. Read more

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Giving season: Heroes 2013

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies ATTIK, Brewster Parsons, Cap Gun Collective, Juniper Jones, Leviathan, Shilo, and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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ATTIK’s new digital talents emerge

This month, the principals of global creative agency ATTIK have welcomed several very high-profile new talents. Following recent account wins, the agency has added digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager Lana Chan.

ATTIK’s CEO Ric Peralta: “Each of these talented individuals was highly sought-after by our industry peers. We are happy to have them join and help lead ATTIK into the constantly evolving areas where we find ourselves. With their positive energy and optimism, qualified by unmatched professional experience, each of them stands to play a key role in future ATTIK engagements.”

I’m also very proud to share Balind’s video explaining Social Objects, and his introduction.

ATTIK’s Digital Creative Director Balind Sieber: “Social objects are the foundation of social networks. They’re a core principle to understanding how and why people interact and the pillar of a creative strategy.”

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Doug Pray: Thanks for the Documentaries

Award-winning documentary filmmaker Doug Pray‘s exuberant portraits of subcultures and maverick individuals have led him to three Sundance premieres, critical raves, numerous awards, and worldwide distribution. His feature documentaries include the Emmy Award-winning “Art & Copy,” a film about creativity and advertising, “Big Rig” a 40,000 mile road film about independent, long-haul truck drivers, “Infamy,” an intense journey into the lives and art of six notorious graffiti writers, “Scratch,” a celebration of hip-hop DJs and turntablism, his first film, “Hype!,” which told the story about the emergence and explosion of the early ’90s Seattle music scene that remains on Rolling Stone’s Top 10 list of best rock DVD’s of all time – and “Surfwise” the amazing odyssey of the Paskowitz surfing family.

Doug has directed dozens of commissioned short films and documentary-style commercials for a wide range of major clients, including Read more

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Making history: Super Bowl XLVII

This Sunday, CBS will broadcast Super Bowl XLVII, and while the historic main event involves the San Francisco 49ers and the Baltimore Ravens playing football, many viewers are certain to be especially tuned-into the ads which brands are spending millions upon millions of dollars on just to place. Without even considering the costs of production, is it worth a $3.8 million media buy just to run a 30-second spot during this year’s Super Bowl? For brands looking to reach some 150 million viewers all at once, this year’s NFL championship game is probably the only hope, and the pot gets even sweeter when you consider how much media buzz attends this highly ambitious media strategy. Right now and in the weeks to come, in some of the world’s most prominent media outlets, the game’s advertising is getting more buzz than the players set to take the field on Sunday. I know this first-hand based on my personal experiences supporting high-profile Super Bowl projects involving my clients at global creative agency ATTIK and many others.

Last month I shared the stories from Adweek and The Los Angeles Times about the very cool 2012 Ads Leaderboard from YouTube. I find it interesting that a quick scan of the Top 10 ads of 2012 reveals many spots that debuted during last year’s Super Bowl. To me, it’s further evidence of the far-reaching returns on investments from advertising during a Super Bowl broadcast. Be sure to check out USA Today’s Ad Meter where you can discuss and rate this year’s ads. And to view 41-years’ worth of Super Bowl commercials, visit www.adland.tv/SuperBowlCommercials.

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Giving season: Heroes 2012

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies ATTIK, Leviathan, National Television, Pictures In A Row, Shilo, Transparent House, and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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Scion’s moving story…

The evolving brand campaign from Scion and its creative agency of record ATTIK debuted in late September, and the newest facet entitled Motivate launched last week. Motivate presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules and details are now available at www.scion.com/motivate.

“Ten years ago, the forward-looking people behind Scion gave us the opportunity to help them learn from, and impact the lives of, new generations of self-starters,” said Simon Needham, ATTIK’s co-founder and executive creative director, who has also directed most of the Scion TV and cinema spots over the years, including the newest ones. “They set out to offer quality vehicles that allow drivers to express their personalities and lifestyles while also being affordable, and they also made real commitments to fostering and supporting people who follow their passions.

“In many ways, I feel like I was the first of the young creative people to benefit from Scion’s unique values,” Needham continued. “With each new step and each new person reached or impacted, everyone at ATTIK takes great pride in being part of Scion’s phenomenal story as it continues to evolve.”

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