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Super Bowls past and present

Last week, Hulu introduced its Hulu AdZone, which is presented by Toyota and offers easy access to historic Super Bowl ads extending all the way back to 1973. For the project, Hulu invited Advertising Age to highlight celebrity cameos and present expert picks for the most iconic Super Bowl ads of all time. On Sunday, February 5, tune in to www.hulu.com/adzone to watch all of this year’s ads in real-time, share them with friends and vote for your favorites. The best ad of 2012 will be announced early the next day.

On a personal note, I’m hoping for a well-matched battle between New England and New York, and I’ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK’s work has made high-profile Super Bowl splashes in the past, to include their bold logo for Super Bowl XLIV itself just two years ago. Here’s wishing much success to everyone involved in what is sure to be one of the top media events of 2012!

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Giving season: Heroes

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Tommy Ewasko and the individuals behind my client companies ATTIK, Brand New School, King and Country, Leviathan, Shilo and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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One amazing night in San Francisco

Back on September 6, ATTIK creative director Ron Lim and ten more of San Francisco’s greatest creative minds were invited by the editors of The San Francisco Egotist to participate in a once-in-a-lifetime gathering.

Over the course of the evening, they discussed all aspects of creativity. Thanks to the SF Egotist, you can be a fly on the wall throughout all 10 episodes, and take advantage of this rare opportunity to learn from some of the top minds in one of the world’s most creative cities.

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Business and brand strategy alignment

For his recent post on BNET entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker, whom I have written about before. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more, Read more

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Zeus returns for Scion’s release series

Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology’s father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion’s fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.

This week, Zeus returns in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at www.scion.com/releaseseries.

To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK’s creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna (all but Ron Lim pictured) undertook the arduous journey to Mount Olympus. To read their full account, please visit go.attik.com/30e.

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ATTIK’s hot summer

This summer’s shaping up nicely at global creative agency ATTIK, where co-founder and ECD Simon Needham and company have sprung forth Zeus himself for their Scion Release Series tC 7.0 cross-media campaign — while also adding a lot of impressive new talents in San Francisco. In June, they welcomed two new ACDs: internationally recognized creative and art director Rey Andrade, and renowned brand and experience design leader Paul Wang. Senior digital art director David Ziganay, and senior interactive producer Scott Howe came onboard in May. For their newest developments, please visit www.attik.com.

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Game on for ATTIK in The Onion’s new iPad edition

Last week, global creative agency ATTIK proudly announced the debut of its original interactive in-app game for Scion inside the new iPad edition of The Onion, America’s Finest News Source (http://theonion.com). The Scion “College Rebate Rally” game appears as an interstitial ad in the June iPad edition of The Onion.

“Together, with ATTIK and Scion, we were able to create a new kind of entertaining advertising experience,” said Michael Greer, CTO at The Onion. “This is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting.”

More information on Scion’s College Graduate Rebate Program is available at www.scion.com/college.

Further project details are here: http://go.attik.com/2a2

Download The Onion’s iPad edition from iTunes here: http://go.attik.com/2a1

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Play games, get lucky in Canada

At this very moment, and running on through Jan. 23, executives from Toyota Canada are hosting thousands of visitors at their impressive displays at this year’s Montreal International Auto Show. There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK and its project partner, North Kingdom. In the addictive, award-winning game, fans virtually “take the wheel” of a Scion and navigate it through a menacing cityscape, for fun, bragging rights among their peers, and more importantly, a chance to win a 2011 Scion tC Urban Sports Coupe.

Promotions for the game will continue at shows in Toronto, Calgary, Québec City, Vancouver and Edmonton over the weeks to come, elsewhere at various lifestyle events across the country, and inside Scion’s 45 Canadian dealerships. For more specifics, please visit
Scion Canada’s official Events Calendar
.


Meanwhile, for those Canadians who are snowed in or otherwise unable to catch these location-based promotions before the contest ends on April 25, the game is fully accessible online.

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Scion ATTIK North Kingdom FWA!


Scion and ATTIK have combined to score their fourth FWA Site of the Day award, this time for their Take On the Machine Augmented Reality game honored today. ATTIK’s news release and artwork galleries are available here.

Simon Needham: “Our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success.”

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Brilliant directors: ATTIK’s Simon Needham


Since co-founding global creative agency ATTIK, Executive Creative Director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Now a member of the Directors Guild of America, Simon continues his role as ECD for the award-winning Scion account, among many others. On behalf of Scion, Simon and his colleagues at ATTIK have recently rolled out the brand’s first 3D cinema spot as part of the innovative “Take On the Machine” cross-media advertising campaign for the 2011 Scion tC. This past weekend, hundreds of thousands of movie-goers attending screenings of “Resident Evil: Afterlife” across the U.S. were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling “Take On the Machine” :60 3D cinema ad starring the 2011 Scion. This cinema spot appears above, along with other high-profile projects Simon has directed, which appear on his Vimeo showcase. Behind-the-scenes photos from his latest production are available here, courtesy of Blueyed Pictures.

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