Case Study: Scion + ATTIK – “United By Individuality”

In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.

. Scion United case study on ATTIK.com
. Scion Samples case study on ATTIK.com
. United By Individuality campaign news release and materials
. United By Individuality campaign website wins “Site of the Day” from the Favourite Website Awards
. United By Individuality “Samples” campaign news release and materials

Creative collaborations: ATTIK and Shilo for Scion

Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.

“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where “Free Realms” also brought home a Bronze Award for Best Online Advertising Campaign in the same category. For more information on this story, please visit this link.

Scion debuts online reality series “Reinvent The Wheels”

It’s my sincere pleasure to share global creative agency ATTIK’s news release on the new online episodic reality series from Scion entitled “Reinvent The Wheels,” and the agency’s innovative cross-platform campaign behind it. You can find ATTIK’s story and accompanying digital media assets here. The series debuted online this week exclusively at www.ReinventTheWheels.com, where you can now watch the first episode. Scion’s project press release from Rogers & Cowan is available here. I look forward to hearing from you if I can provide any additional information.

Behind the lens with ATTIK’s Simon Needham

As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns. Read more

At age 23, self-styled creative agency ATTIK keeps making “Noise”

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ATTIK’s James Sommerville ready to operate (on brands) in Russia…

HiBrand 2007 is an international conference on branding set to occur this Friday and Saturday, March 16 and 17, in Moscow, where a group of distinguished international experts in the field will explore innovative brand strategies in depth. Among principals from other top firms, including Cato Purnell Partners, David Carson Design, Dragon Rouge, Enterprise IG, Fitch, FutureBrand, Identica, Interbrand, Landor, Lippincott Mercer, MetaDesign, Total Identity and Wolff Olins, global creative and brand-engineering agency ATTIK‘s own Co-Founder and Group Creative Director James Sommerville will present a session entitled “Plastic Surgery for Brands,” wherein he will reveal techniques and secrets his firm has evolved over the past 20 years to help leading brands conquer new markets and appeal to new demographic groups.

The conference is organized and presented by Identity magazine, Russia’s first magazine on branding and commercial design, whose mission is to open and expand the country’s branding and commercial design markets. Having recently joined the ICOGRADA Design Media Network, Identity’s founder and publisher is ArtGraphics.ru, which since 2000 has emerged as one of Russia’s leaders in brand-consulting and commercial design.

At its best, marketing is getting unreal…

Another great feature story in the February issue of Wired is entitled “A Second Life for MTV” and is written by Mark Wallace of the endlessly fascinating blog 3pointD.com. In the Wired feature, Wallace writes about the developments inside of MTV that led to the development and launch of the Virtual Laguna Beach community virtual world of 3D avatars. Reportedly drawing some 300,000 members during its first 10 weeks, the story breaks down the current community as being 40 percent below the age of 17, and 55 percent teenage girls overall. With mainstream and trade publications raving about how virtual communities and in-game marketing are offering brand marketers so many wonderful new opportunities, it’s great to see MTV leading the way in putting virtual reality to work in promoting their “Laguna Beach: The Real Orange County” reality series. Here’s a key takeaway from Wallace’s story: On average, users visit six times a month for 35 minutes a session… the typical web site devoted to a television show receives just five six-minute visits per user per month.

Last week, my clients at global creative and brand-engineering agency ATTIK unveiled an amazingly innovative campaign to attract and engage potential buyers for Scion’s 2008 xB. The focal point of their cross-media campaign is an engaging, entertaining, multidimensional web experience launched online at www.want2Bsquare.com. There, visitors are encouraged to explore an expansive world, play games against others, view a wealth of video content celebrating the xB’s boxy shape, and discover other quirky experiences… where their time and interactions lead to the accumulation of points which can be redeemed for an array of prizes. It’s not a virtual 3D world where people can assume the forms of avatars, but it is an amazingly sticky site that’s getting lots of visits, generating a ton of online buzz, and building interest in a unique vehicle in a groundbreaking way….