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Killer Reels: Flavor

Esteemed DWA client company Flavor is a global collective of designers and visual artists with studios in Los Angeles, Chicago, Detroit, New York City and Tokyo. Last August, the group celebrated its first birthday, and in the November issue of SHOOT Magazine, Cutters Studios CEO Tim McGuire discussed the strategy behind the new venture and some of the exciting developments shaping-up around its principals.

In McGuire’s words: “A little more than a year ago, together with my Cutters Studios colleagues, we recognized that something new and exciting was happening in the design industry, and we decided to refocus our talent and effort to make a statement. Together, after a lot of brainstorming we decided to relaunch our VFX and design brand as Flavor. That rebranding effort fit perfectly with the addition of executive producer Darren Jaffe and executive creative director Brad Tucker [both formerly of Superfad], and helped us create some considerable buzz across the industry at-large.” Read more

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Creative Week hits London on 2-6 June…

Thanks to Media Business Insight (MBI), the publisher of Screen International, Broadcast and shots magazines, Creative Week is set to kick-off on 2 June in London and present The Media Summit, the Broadcast International TV Forum, HD Evolved, The VFX Summit, a number of breakfast events, roundtable seminars, film screenings and drinks parties, as well as a gala reception.

“Creative Week will bring together the worlds of TV, film, production, advertising and other key media sectors to showcase and celebrate the best of international creativity and media,” said Conor Dignam, MBI’s chief executive. Read more

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Case study: Smart ways to communicate

To me, one of the best ways to understand how effective marketing works is to look at campaigns that have won the most or the biggest creative industry awards, and you won’t find a recent campaign that has been more successful at winning major awards than this one from McCann’s office in Melbourne, Australia. I discuss many awards submissions with my clients every year, and in my experience, oftentimes what makes a project award-worthy is the documentation you can provide – especially when you can clearly present valid results the work has helped deliver. This theory is backed-up by the documentation for Dumb Ways to Die from McCann Melbourne, which was named “Most Awarded Agency” by Advertising Age in 2013 thanks to this project earning numerous “best of show” honors from the major international programs, including a record five Cannes Lions Grand Prix (in the Film, Integrated, Direct, PR and Radio categories).

Here are some highlights of the verbiage the agency used for this project, which was produced for Melbourne Metro Trains. Read more

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Shilo’s 2013 holiday journey

Director Anthony Furlong and his colleagues from the Emmy Award-winning creative production company Shilo have created a cinematic holiday card for HBO as shown in this Behind the Scenes presentation embedded above. HBO’s holiday video begins in the home of a family sitting down to watch HBO together, then recreates the network’s renowned 1983 intro by flying through New York and then moving through the vast landscapes of the United States. For Shilo, attention to detail was paramount as they designed and built every New York building to match the original within this updated style. The paper world they created provides a unique holiday twist connecting to cards, gift wrappings and handmade charm. Read more

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Killer reels: Brewster Parsons

The Brewster Parsons Next Reel Channel on Vimeo presents the latest work from Brewster Parsons, the Venice, California-based A-level visual effects studio specializing in photoreal imagery, extraordinary color and brilliant design solutions.

Established in 2007 by Darcy Parsons and award-winning VFX supervisor Simon Brewster, the artists and producers of Brewster Parsons Read more

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A Transparent House Seen Around the World

When the international next-generation creative studio Transparent House launched in 2004, it began as a design visualization firm, creating 3D architectural renderings and animated walkthroughs of residential and commercial buildings. That led to 3D renderings of products, and producing videos for launch events and keynotes, which led to the studio offering complete branding services to a diverse client-base, from startups to Fortune 500 companies. Firmly believing that art makes the world a more gratifying place to live, the firm’s principals continue bringing refined aesthetics to each and every studio project. They also maintain an art gallery at their San Francisco studio, which attracts visitors from all over the world. You are invited to stop by any time, and also to visit them online at www.transparenthouse.com.

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Gift Togetherness

I am very proud to share Thornberg and Forester’s “The Gift of Togetherness,” part of a powerful campaign from DDB Chicago promoting Ronald McDonald House Charities. The campaign’s goal is to raise $1 million by December 31; for every dollar raised, 90 cents support programs globally!

To learn more about RMHC and be a part of this year’s Season of Giving, visit www.rmhc.org/giftoftogetherness The site for launching personal fundraising pages is www.rmhc.org/groupgive

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Inspiration from Gaian.me

With its digital album releases including designs, music and articles, The Gaian Project celebrates nature by inspiring people to preserve our planet. Over the past six years a group of more than 10,000 designers joined in – including members from Behance, deviantArt and other major design websites. Steffen Knoesgaard, Fredrik Ekholm and Simon Holmedal created the first-ever moving imagery for Gaia in 2010, and this year, the project has evolved from coordinated yearly releases into an ongoing collaboration as a community-run website.

To mark the new direction of the community, curator Marius Bauer returned to Steffen and Fredrik and commissioned this updated trailer. Seeing this as an excellent opportunity to blow off some creative steam, they conceptualized an idea to recreate the trailer based on the original thoughts, but updated for 2012. During the process designer/animator Linus Lundin joined the project, along with musician and sound designer Jochen Mader.

To learn more about the project, visit www.Gaian.me.

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