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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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Case Study: Shilo

Last updated on Apr. 15, 2014: Shilo’s Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films

“Inspired and United Client and Agency Contacts Keep Global Media, Professional and Industry Targets In Steady Contact with Shilo’s Projects, Vibe and Culture”
See also: SHILO MEDIA COVERAGE

Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating provocative, design-infused original film and HD video content, Shilo’s artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 (“We Make It Good”) and curates the popular website WeMakeItGood.com. Read more

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Fireflies: For Those Who Suffer

For the sixth year in a row, 50 “Fireflies” will soon take to the coast of California to ride their bikes a grueling 550 miles in benefit of cancer research. They will depart San Francisco on September 27, and arrive into Los Angeles on October 2.

Cancer affects us all. Please consider helping the fight by making a donation here. Alternately, you can view the project on Vimeo and make a “Tip Jar” donation using PayPal, where all funds will be directly transferred to the City of Hope research hospital.

Project credits for “For Those Who Suffer,” Read more

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Great to know: Libby DeLana


Libby DeLana is a founding partner and creative at the next-generation branding firm Mechanica. I had the very good fortune of meeting her when my clients at Shilo first collaborated with Libby, her partners and their clients at Saucony on the inspirational project featured above. Through our exchanges formulating a PR strategy to promote the Saucony “Find Your Strong” campaign, I was exposed to the deep strategic thinking Mechanica invests into its work, as well as many facets of Libby’s personal talents. At the time, her photographs from Shilo’s location shoot blew me away, and since that first introduction, everything I’ve seen and experienced has made me even more of a fan. For a bit more background, check out this 2009 profile of Mechanica from northshore magazine, and I also highly recommend this quick and insightful interview: 7 Habits of Highly Effective Social Marketers: Libby Delana.

Q: What one trait or habit got you to where you are today? A: “A sunny disposition, a fierce belief that just about anything is possible and a touch of discipline.” Read more

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Fired up for FIFA World Cup

Team USA is getting a lot of attention so far in the FIFA Women’s World Cup 2011. We’re sincerely rooting for a great tournament for all… especially our national players, many of whom we have gotten to know much better through the brand films created and released by Under Armour. The playlist embedded above is a Vimeo Album from U.S. creative production company Shilo and creative think tank WMIG, showcasing their ongoing collaborations with Under Armour and an expanding list of world-class athletes. The newest among more than 20 stunning films currently in the Album feature Lauren Cheney and Heather Mitts of Team USA, which were directed by Nathan Caswell. I find them all to be very inspiring, and I hope you will, too.

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Shilo: Stronger, smarter, better


In April, creative production company Shilo delivered its patent commercial production brilliance far and wide. Enjoy the newest additions to the video slideshow above, which include the following.

. Saucony “What is Strong?” :60, director Andre Stringer’s first-ever TV spot for leading global performance athletic footwear and apparel supplier Saucony(R), via brand development firm Mechanica. More info: bit.ly/SauconyStrong

. The new smart fortwo “A Big Idea” campaign spots from director Jose Gomez, and produced for BBDO Berlin through the first co-production between Shilo and Film Deluxe GmbH. A We Make It Good Q&A with Jose is here: bit.ly/JGsmart

. “Julio Jones: UA E39” :60 from Under Armour, director Andre Stringer, Shilo and creative think tank WMIG. More info: www.underarmour.com/e39

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Happy F5 everyone!

This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom (239 West 52nd Street, between Broadway and 8th Avenue), where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could (full schedule is here). Read more

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Please help save our supplies!


The video featured above is an SOS. It was first sent by DOC2DOCK, a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world. Now, you can send the SOS further, and join the cause.

Spread this SOS. Save Our Supplies. www.facebook.com/DOC2DOCK

More information on the SOS short film from agency Modernista, production company Shilo and is available here, and a Q&A with director Cassidy Gearhart just went live on WeMakeItGood.com. Thank you very much for your interest and support!

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Visual poetry 1-2-3 punch from Shilo

Every day, the official Vimeo account for creative production company Shilo at www.vimeo.com/shilo averages over 450 plays from fans, respected artists and leading creative people worldwide. Some of the work you’ll find there is extremely well known, while I’m sure you’ll be surprised by other featured projects. Today it’s my pleasure to share three videos that have factored largely into Shilo’s success to-date. First, above, behold Guinness “Spoken Word,” the quintessential Shilo commercial achievement created in 2008 in conjunction with Saatchi & Saatchi in London and Mark Hanrahan. This film directed by Andre Stringer has inspired new legions of fans for Shilo worldwide. Can you believe it was passed over by virtually every major awards show in 2009? Read more

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Shilo shines on…


I’ve had the privilege of collaborating with the ultra-talented filmmakers from creative production company Shilo since 2008. Lately, they’ve achieved a number of milestones, including the announcement of plans to expand into LA over the months ahead… but there’s still more to come. Directors Andre Stringer, Jose Gomez, Noah Conopask and Evan Dennis all continue hitting amazing new marks; as you can see above, their latest works amaze and inspire. To receive their latest news, consider signing up for their Informant newsletter and check out www.shilo.tv.

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