universal positive » Advertising

Nathan Love wows TV and online viewers worldwide

Roger Darnell — Tue, 20 Jul 2010 21:35:41 +0000

Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio Nathan Love and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China’s popular online game Fantasy Westward Journey, and with advertising agency 22squared for Baskin-Robbins’ nationwide summer advertising campaign. Nathan Love is online at www.nathanlove.com, on Facebook here, and on Linkedin here.

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Brilliant directors: Shilo’s Evan Dennis

Roger Darnell — Mon, 12 Jul 2010 17:57:10 +0000

Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew’s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew’s innovative campaign and the phenomenal talents assembled.

Originally hailing from Philadelphia, Evan is an originator, an idealist and a craftsman. His ultra contemporary perspective influences how he meticulously combines illustration, typography, and animation with pristine live-action filmmaking, while his prolific design sensibility draws upon his extensive background in fine art, illustration, and graffiti. Evan’s passion and expertise are also reflected in exemplary Shilo assignments for clients including Scion, Cartoon Network, and the City of Dubai.

The new :30 broadcast/web spot above promotes Mountain Dew’s new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Artfully crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez’s original designs. Now appearing on broadcast media outlets across the U.S., and during the 2010 Dew Tour’s Skate Open, ISF Skateboarding World Championships, the spot invites viewers to vote for one of 35 label designs online at www.greenlabelart.com, where the most popular design will appear nationwide later this summer. Shilo’s full story on this project is available here.

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Creative collaborations: ATTIK and Shilo for Scion

Roger Darnell — Wed, 23 Jun 2010 19:52:17 +0000

Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.

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All good for rising NYC animation studio Nathan Love

Roger Darnell — Thu, 10 Jun 2010 20:12:47 +0000

Break out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio’s talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you’re dreaming-up a project, drop your briefcase and join the fun at www.NathanLove.com, or call +1.212.925.7111.

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Shilo’s global recognition and evolution

Roger Darnell — Fri, 21 May 2010 15:42:49 +0000

The 2008 “Burma Viral” project produced by U.S. creative production company Shilo, together with Carl Le Blond, Executive Creative Director at Ogilvy & Mather Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks, Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and others, is featured within the pages of “For A Good Cause,” a new collection of the world’s best socially conscious design. Recently released by Barcelona-based publisher Index Book, the book was conceived and authored by Cactus Disseny, and is now available through major booksellers worldwide. In other news, on Shilo’s recently updated website at www.shilo.tv, the company is now individually showcasing its directorial talents. Among the newest works presented are the powerful Under Armour “Protect This House. I Will.” films, and the FELA! project, all directed by Andre Stringer, with concept and writing credits going to Shilo’s sibling creative company, WMIG. In this story detailing Shilo’s latest developments, partner and EP Tracy Chandler explains that individually crediting directors Stringer, Jose Gomez, Noah Conopask and Evan Dennis, along with the growing importance of WMIG in much of their project work, are key components of the company’s successful evolution.

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Cross-platform Brizo experiences from Brand New School

Roger Darnell — Mon, 10 May 2010 17:38:54 +0000

The artists and producers from U.S. creative production studio Brand New School (www.brandnewschool.com) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet. Produced under the creative direction of advertising agency Young & Laramore (www.yandl.com) as part of its Brizo “License to Dream” campaign, contributions from BNS include a :30 PreRoll entitled “License to Dream,” as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo’s exhibit at the recent Kitchen & Bath Industry Show. The project news release and accompanying videos and materials are available here. Thank you very much for your interest!

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Webby recognition for Ralph’s BIMA-Winner “Walt’s Warning”

Roger Darnell — Tue, 04 May 2010 22:30:19 +0000

The immersive “Walt’s Warning” AMC “Breaking Bad” promotional project produced by digital creative agency Ralph for Sony Pictures Television, was an Official Nominee in the 14th Annual Webby Awards (“Best Use of Video or Moving Image” category).

Last November, this project won top honors in the Entertainment category of the British Interactive Media Association (BIMA) Awards, where Ralph’s “Project Despereaux Adventure” for NBC Universal was also shortlisted.

For more information on this story, please visit this link.

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“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Roger Darnell — Tue, 27 Apr 2010 17:53:54 +0000

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where “Free Realms” also brought home a Bronze Award for Best Online Advertising Campaign in the same category. For more information on this story, please visit this link.

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Shilo goes theatrical in new film for “FELA!”

Roger Darnell — Tue, 20 Apr 2010 21:32:13 +0000

Theatrical industry new media advertising/marketing company Art Meets Commerce recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of their integrated campaign for the show. “FELA!” producers include Shawn “Jay-Z” Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir “Questlove” Thompson; the show is directed and choreographed by Tony Award-winner Bill T. Jones.

“What began here in New York now has people hyped all across America and Europe,” said Andre Stringer, Shilo’s co-founder and creative director, who directed this spot. “Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation.”

“FELA!” tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York’s Eugene O’Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011. More information is available online at www.FelaOnBroadway.com.

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Inside Ralph’s “Kick-Ass” promotion for Lionsgate…

Roger Darnell — Mon, 29 Mar 2010 16:32:54 +0000

The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate. Ralph’s project news release and accompanying videos and materials are available here. Thank you very much for your interest!

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