Case Study: Scion + ATTIK – “United By Individuality”

In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.

. Scion United case study on ATTIK.com
. Scion Samples case study on ATTIK.com
. United By Individuality campaign news release and materials
. United By Individuality campaign website wins “Site of the Day” from the Favourite Website Awards
. United By Individuality “Samples” campaign news release and materials

Nathan Love wows TV and online viewers worldwide

Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio Nathan Love and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China’s popular online game Fantasy Westward Journey, and with advertising agency 22squared for Baskin-Robbins’ nationwide summer advertising campaign. Nathan Love is online at www.nathanlove.com, on Facebook here, and on Linkedin here.

Brilliant directors: Shilo’s Evan Dennis

Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew’s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew’s innovative campaign and the phenomenal talents assembled. Read more

Creative collaborations: ATTIK and Shilo for Scion

Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It’s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.

All good for rising NYC animation studio Nathan Love

Break out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio’s talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you’re dreaming-up a project, drop your briefcase and join the fun at www.NathanLove.com, or call +1.212.925.7111.

Shilo’s global recognition and evolution

The 2008 “Burma Viral” project produced by U.S. creative production company Shilo, together with Carl Le Blond, Executive Creative Director at Ogilvy & Mather Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks, Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and others, is featured within the pages of “For A Good Cause,” a new collection of the world’s best socially conscious design. Recently released by Barcelona-based publisher Index Book, the book was conceived and authored by Cactus Disseny, and is now available through major booksellers worldwide. In other news, on Shilo’s recently updated website at www.shilo.tv, the company is now individually showcasing its directorial talents. Among the newest works presented are the powerful Under Armour “Protect This House. I Will.” films, and the FELA! project, all directed by Andre Stringer, with concept and writing credits going to Shilo’s sibling creative company, WMIG. In this story detailing Shilo’s latest developments, partner and EP Tracy Chandler explains that individually crediting directors Stringer, Jose Gomez, Noah Conopask and Evan Dennis, along with the growing importance of WMIG in much of their project work, are key components of the company’s successful evolution.

Cross-platform Brizo experiences from Brand New School

The artists and producers from U.S. creative production studio Brand New School (www.brandnewschool.com) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet. Produced under the creative direction of advertising agency Young & Laramore (www.yandl.com) as part of its Brizo “License to Dream” campaign, contributions from BNS include a :30 PreRoll entitled “License to Dream,” as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo’s exhibit at the recent Kitchen & Bath Industry Show. The project news release and accompanying videos and materials are available here. Thank you very much for your interest!

Webby recognition for Ralph’s BIMA-Winner “Walt’s Warning”

The immersive “Walt’s Warning” AMC “Breaking Bad” promotional project produced by digital creative agency Ralph for Sony Pictures Television, was an Official Nominee in the 14th Annual Webby Awards (“Best Use of Video or Moving Image” category). Read more

“Free Realms” Earns Outstanding Marketing Campaign Honors at MI6 2010

Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game “Free Realms”(R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where “Free Realms” also brought home a Bronze Award for Best Online Advertising Campaign in the same category. For more information on this story, please visit this link.

Shilo goes theatrical in new film for “FELA!”

Theatrical industry new media advertising/marketing company Art Meets Commerce recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of their integrated campaign for the show. Read more