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	<title>universal positive</title>
	<link>http://www.darnellworks.com/up</link>
	<description>Unique insights and actionable ideas from The Darnell Works Agency's daily quest for greatness.</description>
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		<title>Ralph plays with Number Four</title>
		<description><![CDATA[Last week, Penguin Books UK released the sensational new thriller &#8220;I Am Number Four,&#8221; the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph are proud to announce the launch of &#8220;The Legacy Test&#8221; online at www.iamnumberfour.co.uk. A complete news release on [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/05/macgruber/' rel='bookmark' title='Permanent Link: Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;'>Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;</a> <small>The principals of award-winning digital creative agency Ralph proudly detail...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/ralph-kicks-ass/' rel='bookmark' title='Permanent Link: Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;'>Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;</a> <small>The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/' rel='bookmark' title='Permanent Link: Covert affairs from Ralph'>Covert affairs from Ralph</a> <small>In support of the new USA Network original series COVERT...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/08/number4/</link>
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		<title>Experience Spinifex in China</title>
		<description><![CDATA[The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/07/spinifex/' rel='bookmark' title='Permanent Link: Experience media from Spinifex Group'>Experience media from Spinifex Group</a> <small>I&#8217;m very proud to be working with the phenomenal Sydney-based...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/06/nathan-love/' rel='bookmark' title='Permanent Link: All good for rising NYC animation studio Nathan Love'>All good for rising NYC animation studio Nathan Love</a> <small>Break out the crayons and beer, because Nathan Love is...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/08/yancity/</link>
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		<title>Cartoon Network&#8217;s 2010 Brand Expansion</title>
		<description><![CDATA[To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School (BNS, www.brandnewschool.com) partnered with the network&#8217;s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/06/bns_aicp/' rel='bookmark' title='Permanent Link: Brand New School designs a winning AICP outing'>Brand New School designs a winning AICP outing</a> <small>Earlier this week, creative design and production studio Brand New...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/07/evan-dennis/' rel='bookmark' title='Permanent Link: Brilliant directors: Shilo&#8217;s Evan Dennis'>Brilliant directors: Shilo&#8217;s Evan Dennis</a> <small>Director Evan Dennis and his fellow filmmakers from U.S. creative...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/04/free-realms-mi6/' rel='bookmark' title='Permanent Link: &#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010'>&#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010</a> <small>Global creative agency ATTIK is proud to announce that its...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/08/cn-bn/</link>
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		<title>Covert affairs from Ralph</title>
		<description><![CDATA[In support of the new USA Network original series COVERT AFFAIRS, digital creative agency Ralph recently developed The Farm (http://thefarm.usanetwork.com), which allows fans to work alongside Annie Walker (series star Piper Perabo) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more. For completing tasks, fans can win prizes such as iPods, [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/03/ralph-kicks-ass/' rel='bookmark' title='Permanent Link: Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;'>Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;</a> <small>The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are...</small></li>
<li><a href='http://www.darnellworks.com/up/2009/11/mvp-of-communications-your-friend-twitter/' rel='bookmark' title='Permanent Link: MVP of Communications: Your friend, Twitter'>MVP of Communications: Your friend, Twitter</a> <small>Most of my friends are well aware that I spent...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/rtw-launc/' rel='bookmark' title='Permanent Link: Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;'>Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;</a> <small>It&#8217;s my sincere pleasure to share global creative agency ATTIK&#8217;s...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/</link>
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		<title>Case Study: Scion + ATTIK &#8211; &#8220;United By Individuality&#8221;</title>
		<description><![CDATA[In 2008, global creative agency ATTIK and Scion launched the &#8220;United By Individuality&#8221; branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below. . Scion United case study on ATTIK.com . Scion Samples case study on ATTIK.com . United By Individuality campaign news release and materials . [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/06/attik-shilo-scion/' rel='bookmark' title='Permanent Link: Creative collaborations: ATTIK and Shilo for Scion'>Creative collaborations: ATTIK and Shilo for Scion</a> <small>Over the past several years, global creative agency ATTIK has...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/rtw-launc/' rel='bookmark' title='Permanent Link: Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;'>Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;</a> <small>It&#8217;s my sincere pleasure to share global creative agency ATTIK&#8217;s...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/08/united/</link>
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		<title>Experience media from Spinifex Group</title>
		<description><![CDATA[I&#8217;m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media. With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/06/bns_aicp/' rel='bookmark' title='Permanent Link: Brand New School designs a winning AICP outing'>Brand New School designs a winning AICP outing</a> <small>Earlier this week, creative design and production studio Brand New...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
<li><a href='http://www.darnellworks.com/up/2009/10/proven-social-media-marketing-strategies-tactics-and-breakthrough-ideas-for-the-ad-and-film-industries/' rel='bookmark' title='Permanent Link: Proven social media marketing strategies, tactics and breakthrough ideas for the ad and film industries'>Proven social media marketing strategies, tactics and breakthrough ideas for the ad and film industries</a> <small>This week I had the pleasure of attending a webinar...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/07/spinifex/</link>
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		<title>Gandulf Hennig: Thanks for the Documentary</title>
		<description><![CDATA[Earlier this month the PBS American Masters Series debuted &#8220;Merle Haggard: Learning to Live With Myself,&#8221; an amazing documentary where noted filmmaker Gandulf Hennig spent two years following the legendary musician and songwriter at home and on tour, as he hit new artistic and commercial highs. I watched this film in awe of Mr. Haggard&#8217;s [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/02/luckey-movie/' rel='bookmark' title='Permanent Link: Laura Longsworth: Thanks for the Documentary'>Laura Longsworth: Thanks for the Documentary</a> <small>Thanks once again to Sundance Channel, I recently had another...</small></li>
<li><a href='http://www.darnellworks.com/up/2009/09/irena-salina-thanks-for-the-documentary/' rel='bookmark' title='Permanent Link: Irena Salina: Thanks for the Documentary'>Irena Salina: Thanks for the Documentary</a> <small>Filmmaker Irena Salina has created an amazingly powerful documentary film...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/02/the-power-of-dreams/' rel='bookmark' title='Permanent Link: The power of dreams&#8230;'>The power of dreams&#8230;</a> <small>At an early age, I decided I was going to...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/07/gandulf-hennig/</link>
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		<title>Nathan Love wows TV and online viewers worldwide</title>
		<description><![CDATA[Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio Nathan Love and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China&#8217;s popular online game Fantasy Westward Journey, and with advertising [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/06/nathan-love/' rel='bookmark' title='Permanent Link: All good for rising NYC animation studio Nathan Love'>All good for rising NYC animation studio Nathan Love</a> <small>Break out the crayons and beer, because Nathan Love is...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/04/free-realms-mi6/' rel='bookmark' title='Permanent Link: &#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010'>&#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010</a> <small>Global creative agency ATTIK is proud to announce that its...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/rtw-launc/' rel='bookmark' title='Permanent Link: Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;'>Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;</a> <small>It&#8217;s my sincere pleasure to share global creative agency ATTIK&#8217;s...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/07/nathan-love-wows-viewers/</link>
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		<title>Uplift and Upload Now for Prizes from BET and Coca-Cola</title>
		<description><![CDATA[BET Videos In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above, which promotes the Uplift and Upload Contest sponsored by Coca-Cola for BET&#8217;s popular daily music video show, 106 &#038; Park. Seize this chance to show [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2009/11/joining-iparticipate-org-in-honoring-veterans-today-and-tomorrow/' rel='bookmark' title='Permanent Link: Joining iParticipate.org in honoring Veterans today and tomorrow&#8230;'>Joining iParticipate.org in honoring Veterans today and tomorrow&#8230;</a> <small>In my humble opinion, iParticipate.org has been doing an outstanding...</small></li>
<li><a href='http://www.darnellworks.com/up/2009/12/love-clicks/' rel='bookmark' title='Permanent Link: Love clicks, in the true spirit of the season&#8230;.'>Love clicks, in the true spirit of the season&#8230;.</a> <small>We&#8217;ve reached the time of year when I invite you...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/06/bns-cannes-do/' rel='bookmark' title='Permanent Link: Cannes-do 2010 for Brand New School'>Cannes-do 2010 for Brand New School</a> <small>Brand New School&#8217;s founder and creative director Jonathan Notaro recently...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/07/uplift-and-upload-now/</link>
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		<title>Brilliant directors: Shilo&#8217;s Evan Dennis</title>
		<description><![CDATA[Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew&#8217;s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/05/shilo-evolves/' rel='bookmark' title='Permanent Link: Shilo&#8217;s global recognition and evolution'>Shilo&#8217;s global recognition and evolution</a> <small>The 2008 &#8220;Burma Viral&#8221; project produced by U.S. creative production...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/06/attik-shilo-scion/' rel='bookmark' title='Permanent Link: Creative collaborations: ATTIK and Shilo for Scion'>Creative collaborations: ATTIK and Shilo for Scion</a> <small>Over the past several years, global creative agency ATTIK has...</small></li>
</ol>

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		<link>http://www.darnellworks.com/up/2010/07/evan-dennis/</link>
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