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	<title>universal positive</title>
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		<title>Ralph plays with Number Four</title>
		<link>http://www.darnellworks.com/up/2010/08/number4/</link>
		<comments>http://www.darnellworks.com/up/2010/08/number4/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 00:32:17 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
				<category><![CDATA[Feature]]></category>
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		<category><![CDATA[Ralph]]></category>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1061</guid>
		<description><![CDATA[Last week, Penguin Books UK released the sensational new thriller &#8220;I Am Number Four,&#8221; the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph are proud to announce the launch of &#8220;The Legacy Test&#8221; online at www.iamnumberfour.co.uk. A complete news release on [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/05/macgruber/' rel='bookmark' title='Permanent Link: Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;'>Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;</a> <small>The principals of award-winning digital creative agency Ralph proudly detail...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/ralph-kicks-ass/' rel='bookmark' title='Permanent Link: Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;'>Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;</a> <small>The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/' rel='bookmark' title='Permanent Link: Covert affairs from Ralph'>Covert affairs from Ralph</a> <small>In support of the new USA Network original series COVERT...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><center><iframe class="youtube-player" type="text/html" width="600" height="360" src="http://www.youtube.com/embed/-GaRAt9cLc0" frameborder="0"></iframe></center><br />
<strong><a href="http://www.iamnumberfour.co.uk/legacy" target="blank"><img src="http://www.darnellworks.com/ralph/media/ian4-cs.jpg" height=156 width=100 align=RIGHT></a>Last week, Penguin Books UK released the sensational new thriller &#8220;I Am Number Four,&#8221; the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph are proud to announce the launch of &#8220;The Legacy Test&#8221; online at <a href="http://www.iamnumberfour.co.uk" target="blank">www.iamnumberfour.co.uk</a>. A complete news release on the project, featuring input from Ashley Wilks, Head of Digital Marketing and Websites for Penguin, and Chris Hassell, Ralph&#8217;s co-founder and creative director, is available <a href="http://bit.ly/lorienlegacy" target="blank">here</a>.</strong></p>
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<p>Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/05/macgruber/' rel='bookmark' title='Permanent Link: Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;'>Rogue and Universal Pictures put Ralph on &#8220;MacGruber&#8221;</a> <small>The principals of award-winning digital creative agency Ralph proudly detail...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/ralph-kicks-ass/' rel='bookmark' title='Permanent Link: Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;'>Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;</a> <small>The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/' rel='bookmark' title='Permanent Link: Covert affairs from Ralph'>Covert affairs from Ralph</a> <small>In support of the new USA Network original series COVERT...</small></li>
</ol></p>
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		<title>Experience Spinifex in China</title>
		<link>http://www.darnellworks.com/up/2010/08/yancity/</link>
		<comments>http://www.darnellworks.com/up/2010/08/yancity/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 17:55:44 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Attractions]]></category>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1056</guid>
		<description><![CDATA[The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/07/spinifex/' rel='bookmark' title='Permanent Link: Experience media from Spinifex Group'>Experience media from Spinifex Group</a> <small>I&#8217;m very proud to be working with the phenomenal Sydney-based...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/06/nathan-love/' rel='bookmark' title='Permanent Link: All good for rising NYC animation studio Nathan Love'>All good for rising NYC animation studio Nathan Love</a> <small>Break out the crayons and beer, because Nathan Love is...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/12841245?byline=0&amp;portrait=0&amp;color=ffffff" width="600" height="169" frameborder="0"></iframe></center></p>
<p><strong><img src="http://www.darnellworks.com/spinifex/media/yshow03s.jpg" align=RIGHT>The principals of <a href="http://www.spinifexgroup.com" target="blank">Spinifex Group</a>, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the heart of Yan City, which just opened in China&#8217;s Chun Zhu Province. This latest spectacular high-tech storytelling achievement, uniting the talents of Director Han with those of Spinifex Group creative director Richard Lindsay and his colleagues, builds upon their joint efforts during the historic Opening Ceremony of the 2008 Beijing Olympic Games, wherein Spinifex was distinguished as one of the only non-Chinese production company involved. A news release on this project is available <a href="http://www.darnellworks.com/spinifex/yan-city.htm" target="blank">here</a>, and the case study is online at <a href="http://www.spinifexgroup.com/2010/08/yan-city-museum/" target="blank">SpinifexGroup.com</a>.</strong></p>
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<p>Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/07/spinifex/' rel='bookmark' title='Permanent Link: Experience media from Spinifex Group'>Experience media from Spinifex Group</a> <small>I&#8217;m very proud to be working with the phenomenal Sydney-based...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/06/nathan-love/' rel='bookmark' title='Permanent Link: All good for rising NYC animation studio Nathan Love'>All good for rising NYC animation studio Nathan Love</a> <small>Break out the crayons and beer, because Nathan Love is...</small></li>
</ol></p>
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		<title>Cartoon Network&#8217;s 2010 Brand Expansion</title>
		<link>http://www.darnellworks.com/up/2010/08/cn-bn/</link>
		<comments>http://www.darnellworks.com/up/2010/08/cn-bn/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:20:15 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
				<category><![CDATA[Feature]]></category>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1041</guid>
		<description><![CDATA[To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School (BNS, www.brandnewschool.com) partnered with the network&#8217;s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/06/bns_aicp/' rel='bookmark' title='Permanent Link: Brand New School designs a winning AICP outing'>Brand New School designs a winning AICP outing</a> <small>Earlier this week, creative design and production studio Brand New...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/07/evan-dennis/' rel='bookmark' title='Permanent Link: Brilliant directors: Shilo&#8217;s Evan Dennis'>Brilliant directors: Shilo&#8217;s Evan Dennis</a> <small>Director Evan Dennis and his fellow filmmakers from U.S. creative...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/04/free-realms-mi6/' rel='bookmark' title='Permanent Link: &#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010'>&#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010</a> <small>Global creative agency ATTIK is proud to announce that its...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/13829806?portrait=0&amp;color=ff6600" width="600" height="338" frameborder="0"></iframe></center><br />
<img src="http://www.darnellworks.com/bns/media/bnscomps.jpg" width="103" height="100" align=RIGHT><strong>To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School (BNS, <a href="http://www.brandnewschool.com" target="blank">www.brandnewschool.com</a>) partnered with the network&#8217;s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an array of platforms. The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of BNS brought this idea to life in a fresh, compelling way using dimension, color and movement. All the new design elements began appearing in late May, and the new on-air IDs premiered on the network earlier this month.</p>
<p>For further information:<br />
. <a href="http://www.brandnewschool.com/project.php?id=751" target="blank">Case study on Brand New School&#8217;s website</a><br />
. <a href="http://www.darnellworks.com/bns/cn2010.htm" target="blank">Campaign press release</a><br />
. <a href="http://www.underconsideration.com/brandnew/archives/cartoon_network_enters_the_grid.php" target="blank">In-depth feature story from Brand New</a><br />
. <a href="http://www.darnellworks.com/bns/innews.htm" target="blank">Additional media coverage</a></strong></p>
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<li><a href='http://www.darnellworks.com/up/2010/07/evan-dennis/' rel='bookmark' title='Permanent Link: Brilliant directors: Shilo&#8217;s Evan Dennis'>Brilliant directors: Shilo&#8217;s Evan Dennis</a> <small>Director Evan Dennis and his fellow filmmakers from U.S. creative...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/04/free-realms-mi6/' rel='bookmark' title='Permanent Link: &#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010'>&#8220;Free Realms&#8221; Earns Outstanding Marketing Campaign Honors at MI6 2010</a> <small>Global creative agency ATTIK is proud to announce that its...</small></li>
</ol></p>
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		<title>Covert affairs from Ralph</title>
		<link>http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/</link>
		<comments>http://www.darnellworks.com/up/2010/08/ralph-covert-affairs/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 19:32:13 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
				<category><![CDATA[Feature]]></category>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1031</guid>
		<description><![CDATA[In support of the new USA Network original series COVERT AFFAIRS, digital creative agency Ralph recently developed The Farm (http://thefarm.usanetwork.com), which allows fans to work alongside Annie Walker (series star Piper Perabo) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more. For completing tasks, fans can win prizes such as iPods, [...]


Related posts:<ol><li><a href='http://www.darnellworks.com/up/2010/03/ralph-kicks-ass/' rel='bookmark' title='Permanent Link: Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;'>Inside Ralph&#8217;s &#8220;Kick-Ass&#8221; promotion for Lionsgate&#8230;</a> <small>The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are...</small></li>
<li><a href='http://www.darnellworks.com/up/2009/11/mvp-of-communications-your-friend-twitter/' rel='bookmark' title='Permanent Link: MVP of Communications: Your friend, Twitter'>MVP of Communications: Your friend, Twitter</a> <small>Most of my friends are well aware that I spent...</small></li>
<li><a href='http://www.darnellworks.com/up/2010/03/rtw-launc/' rel='bookmark' title='Permanent Link: Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;'>Scion debuts online reality series &#8220;Reinvent The Wheels&#8221;</a> <small>It&#8217;s my sincere pleasure to share global creative agency ATTIK&#8217;s...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><center><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/5ODPPQX2po0&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5ODPPQX2po0&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></center><br />
<strong><a href="http://www.darnellworks.com/ralph/ca-promo.htm" target="blank"><img src="http://www.darnellworks.com/ralph/media/ca-sg1s.jpg" align=RIGHT></a>In support of the new USA Network original series <a href="http://www.usanetwork.com/series/covertaffairs/index.html" target="blank">COVERT AFFAIRS</a>, digital creative agency <a href="http://www.ralphandco.com" target="blank">Ralph</a> recently developed <em>The Farm</em> (<a href="http://thefarm.usanetwork.com" target="blank">http://thefarm.usanetwork.com</a>), which allows fans to work alongside Annie Walker (series star <a href="http://www.imdb.com/name/nm0005305/" target="blank">Piper Perabo</a>) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more. For completing tasks, fans can win prizes such as iPods, Bose products and more. New challenges continue to appear, allowing fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions. Check out <em>The Farm</em> anytime, and COVERT AFFAIRS on Tuesday nights 10/9c on USA Network. You can also become a fan of the series on Facebook <a href="http://www.facebook.com/CovertAffairs" target="blank">http://www.facebook.com/CovertAffairs</a> and follow it on Twitter: <a href="http://twitter.com/covertaffairs" target="blank">http://twitter.com/covertaffairs</a>.</strong></p>
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		<title>Case Study: Scion + ATTIK &#8211; &#8220;United By Individuality&#8221;</title>
		<link>http://www.darnellworks.com/up/2010/08/united/</link>
		<comments>http://www.darnellworks.com/up/2010/08/united/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 21:47:35 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<description><![CDATA[In 2008, global creative agency ATTIK and Scion launched the &#8220;United By Individuality&#8221; branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below. . Scion United case study on ATTIK.com . Scion Samples case study on ATTIK.com . United By Individuality campaign news release and materials . [...]


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			<content:encoded><![CDATA[<p><center><object width="640" height="424"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=13625166&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=f76b00&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=13625166&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=f76b00&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="424"></embed></object></center><br />
<strong><img src="http://www.darnellworks.com/images/attik100.jpg" align=RIGHT>In 2008, global creative agency <a href="http://www.attik.com" target="blank">ATTIK</a> and <a href="http://www.scion.com" target="blank">Scion</a> launched the &#8220;United By Individuality&#8221; branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.</p>
<blockquote><p>. <a href="http://www.attik.com/#/menu-advertising/scionunitedsheetmetal" target="blank">Scion United case study on ATTIK.com</a><br />
. <a href="http://www.attik.com/#/menu-advertising/scionsamples" target="blank">Scion Samples case study on ATTIK.com</a><br />
. <a href="http://www.darnellworks.com/attik/united.htm" target="blank">United By Individuality campaign news release and materials</a><br />
. <a href="http://www.darnellworks.com/attik/nr0072.htm" target="blank">United By Individuality campaign website wins &#8220;Site of the Day&#8221; from the Favourite Website Awards</a><br />
. <a href="http://www.darnellworks.com/attik/samples.htm" target="blank">United By Individuality &#8220;Samples&#8221; campaign news release and materials</a></p></blockquote>
<p></strong></p>
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		<title>Experience media from Spinifex Group</title>
		<link>http://www.darnellworks.com/up/2010/07/spinifex/</link>
		<comments>http://www.darnellworks.com/up/2010/07/spinifex/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:10:41 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<category><![CDATA[Spinifex]]></category>
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		<description><![CDATA[I&#8217;m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media. With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious [...]


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			<content:encoded><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/13113539?byline=0&amp;portrait=0&amp;color=ffffff" width="600" height="338" frameborder="0"></iframe></center></p>
<p><a href="http://www.spinifexgroup.com" target="blank"><img src="http://www.darnellworks.com/spinifex/media/spinifex.png"></a>I&#8217;m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media. </p>
<blockquote><p><strong>With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious and complex storytelling challenges of our times, with historical results. Below, I&#8217;ve organized summary notes on some of their latest projects, which as you&#8217;ll see, include numerous mesmerizing ceremonies and pavilions at the Shanghai World Expo, the Vancouver 2010 Winter Olympics Ceremonies, the Beijing 2008 Summer Olympics Ceremonies, and many others.</strong><span id="more-1010"></span></p></blockquote>
<p>A true concept-to-completion creative group, Spinifex nurtures original ideas from production to delivery in an environment of innovation and uncompromising integrity, combining time-honored storytelling traditions with the tools of the digital age (mainly, ones made by Apple). Last month, they provided spectacular experience support to Electronic Arts at E3 as you can see in the video above, or the story <a href="http://www.darnellworks.com/spinifex/ea-e3-10.htm" target="blank">here</a>.</p>
<p>Diverse, inventive, and often entrusted with stories of cultures not their own, the creative interpretations of Spinifex Group continue to be celebrated by local and international audiences alike. It will be my pleasure to hear from you regarding Spinifex Group, and to help answer any questions you may have.  In the meantime, thank you very much for your interest.</p>
<p><a href="http://backstage.spinifexgroup.com/?p=47" target="blank">Shanghai World Expo 2010 Opening Ceremony</a><br />
Creative: 10-minute &#8220;Dream Cube Spectacular&#8221; &#8212; ran every night of the Expo, hourly.<br />
Historical: Uses world&#8217;s largest outdoor LED screen.</p>
<p><a href="http://backstage.spinifexgroup.com/?p=398" target="blank">Cisco Pavilion at Shanghai World Expo 2010</a><br />
Creative: Intense dramatic film with top Chinese actors, filmed in multiple locations.  Shot in Shanghai, directed by Yang Qingsheng. Design, modeling, compositing&#8230;  Multi-screens, 3:1 aspect ratio.<br />
Fascinating: Had to present the future; rendered Shanghai in 3D with data.</p>
<p><a href="http://backstage.spinifexgroup.com/?p=4" target="blank">Shanghai Corporate Pavilion Opening Ceremony at Shanghai World Expo 2010</a><br />
Creative: 10 minute 3D interpretive animation scored by orchestra.<br />
Fascinating: Used a Macbook to solve a giant logistical problem.</p>
<p><strong>Shanghai Corporate Pavilion at Shanghai World Expo 2010</strong><br />
<a href="http://backstage.spinifexgroup.com/?p=129" target="blank">Shanghai Corporate Pavilion – Theatre</a><br />
<a href="http://backstage.spinifexgroup.com/?p=151" target="blank">Shanghai Corporate Pavilion – Dream Path</a><br />
Creative: Responsible for all media on all surfaces throughout the pavilion. Digital creativity from the inside out. Wrote and developed interactive apps that provided the playful and &#8220;collaborative&#8221; elements of the pavilion.<br />
Fascinating: Wrote and developed lots of cool interactive apps with clap detection, computer-vision based motion tracking, computer synch/control messaging system. Developed a detailed animatic to previs live-action for Theatre video production. Created a 360-degree previs screen in Spinifex offices with iMacs.<br />
Historical: Produced 360-degree HD production, featuring first commercial use of imaging system.</p>
<p><a href="http://backstage.spinifexgroup.com/?p=12" target="blank">Hong Kong Pavilion at Shanghai World Expo 2010</a><br />
Creative: Interactive wall, images transformed upon coming into &#8216;contact&#8217; with visitors. </p>
<p><a href="http://backstage.spinifexgroup.com/?p=295" target="blank">Vancouver 2010 Olympics Ceremonies</a><br />
Creative: Created the unforgettable multimedia &#8220;Whales&#8221; experience, and all other sections of the Opening Ceremonies: &#8220;Green Cathedral&#8221; content stylized to match Emily Carr; &#8220;Field of Dreams&#8221; boy flying, interactive film on stadium floor; &#8220;Peaks&#8221; 360-degree mountain screen, huge matte paintings, motion graphics moved up stadium floor, moved up mountain with epic audiovisual show at the climax of the Opening Ceremony. Produced amazing &#8220;white ceremony&#8221; artistic film to play on floor and circular ceiling screens wihle Garou performed.<br />
Fascinating: Viewing audience had 360-degree views of experience, beginning at floor level, projection extended upwards 30 metres, featuring six vertical screens, to reach three circular screens at the ceiling of stadium.  Spinifex Group created over 60 minutes of visual storytelling content.<br />
Historical: The Opening and Closing Ceremonies of the Vancouver 2010 Winter Olympics relied more heavily on screen content than any other Olympic ceremony, and featured the first use of full video projection on a stadium floor. </p>
<p><strong>Beijing 2008 Olympics Ceremonies</strong><br />
Creative: Working closely with Directors Zhang Yimou, Han Lixun and Yang Qingsheng, and Media Producer Yvonne Ho, Spinifex played an important role in the visual success of the ceremonies.<br />
Fascinating: Handled all media feeds to 63 HD Moving Head Projectors, 120 meter horizontal LED Screen and Pigi projection, plus content for broadcast, Piri, projection and LED formats simultaneously. To help with design and creation of specific sections awarded, Spinifex produced a detailed animatic, and coordinated extensive amazing international technical support to version/share latest content throughout project, through a proprietary, user friendly media management system.<br />
Historical:  Spinifex was the only non-Chinese production company involved in the Ceremonies for media and content.</p>
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		<title>Gandulf Hennig: Thanks for the Documentary</title>
		<link>http://www.darnellworks.com/up/2010/07/gandulf-hennig/</link>
		<comments>http://www.darnellworks.com/up/2010/07/gandulf-hennig/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:57:31 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<description><![CDATA[Earlier this month the PBS American Masters Series debuted &#8220;Merle Haggard: Learning to Live With Myself,&#8221; an amazing documentary where noted filmmaker Gandulf Hennig spent two years following the legendary musician and songwriter at home and on tour, as he hit new artistic and commercial highs. I watched this film in awe of Mr. Haggard&#8217;s [...]


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			<content:encoded><![CDATA[<p><center><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/lQOWhMlRitw&amp;hl=en_US&amp;fs=1?rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lQOWhMlRitw&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></center><br />
<a href="http://www.rollingstone.com/music/news/17386/183583" target="blank"><img src="http://www.darnellworks.com/images/haggard.jpg" align=RIGHT></a>Earlier this month the PBS American Masters Series debuted <strong>&#8220;Merle Haggard: Learning to Live With Myself,&#8221;</strong> an amazing documentary where noted filmmaker <a href="http://www.imdb.com/name/nm1650255/" target="blank">Gandulf Hennig</a> spent two years following the legendary musician and songwriter at home and on tour, as he hit new artistic and commercial highs. I watched this film in awe of Mr. Haggard&#8217;s authenticity as a man who faced extreme difficulty in his early life and has persevered in making the most of his experiences, and his considerable talents, in ways that make him extraordinary.  </p>
<blockquote><p><strong><em>Many thanks to PBS, Mr. Hennig and Mr. Haggard for bringing this fascinating story to the world.</em><br />
Image (credit: Harrison/Getty) from &#8220;<a href="http://www.rollingstone.com/music/news/17386/183583" target="blank">Merle Haggard Looks Back in New Documentary</a>&#8221; by Patrick Doyle for Rolling Stone.</strong></p></blockquote>
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		<title>Nathan Love wows TV and online viewers worldwide</title>
		<link>http://www.darnellworks.com/up/2010/07/nathan-love-wows-viewers/</link>
		<comments>http://www.darnellworks.com/up/2010/07/nathan-love-wows-viewers/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:35:41 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<description><![CDATA[Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio Nathan Love and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China&#8217;s popular online game Fantasy Westward Journey, and with advertising [...]


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			<content:encoded><![CDATA[<p><center><object type="application/x-shockwave-flash" width="640" height="480" data="http://vimeo.com/hubnut/?user_id=nathanlove&amp;color=de5d26&amp;background=000000&amp;fullscreen=1&amp;slideshow=1&amp;stream=channel&amp;id=117106&amp;server=vimeo.com"><param name="quality" value="best" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/hubnut/?user_id=nathanlove&amp;color=de5d26&amp;background=000000&amp;fullscreen=1&amp;slideshow=1&amp;stream=channel&amp;id=117106&amp;server=vimeo.com" /></object></center><br />
<img src="http://www.darnellworks.com/nlove/media/nl-logo.png" align=RIGHT><strong>Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio <em>Nathan Love</em> and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China&#8217;s popular online game <em>Fantasy Westward Journey</em>, and with advertising agency 22squared for Baskin-Robbins&#8217; nationwide summer advertising campaign. Nathan Love is online at <a href="http://www.nathanlove.com" target="blank">www.nathanlove.com</a>, on <a href="http://www.facebook.com/pages/Nathan-Love/12102279293" target="blank">Facebook here</a>, and on <a href="http://www.linkedin.com/companies/nathan-love" target="blank">Linkedin here</a>.</strong></p>
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		<title>Uplift and Upload Now for Prizes from BET and Coca-Cola</title>
		<link>http://www.darnellworks.com/up/2010/07/uplift-and-upload-now/</link>
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		<pubDate>Tue, 20 Jul 2010 16:14:10 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=976</guid>
		<description><![CDATA[BET Videos In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above, which promotes the Uplift and Upload Contest sponsored by Coca-Cola for BET&#8217;s popular daily music video show, 106 &#038; Park. Seize this chance to show [...]


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			<content:encoded><![CDATA[<p><center><embed src="http://media.mtvnservices.com/mgid:media:video:bet.com:1171553" width="512" height="319" type="application/x-shockwave-flash" flashVars="configParams=ord%3D728335443300671000%26tile%3D2%26reportDartNValue%3Dcoke%26reportDartSubValue%3Dvideohub%26reportDartZone%3Dvideo%26reportPropSubSection%3D106__park%26reportPropSeason%3D_highlights%26reportPropPageName%3D106__park__coke__uplift_your_comunity__062310" allowFullScreen="true" allowScriptAccess="always" base="."></embed>
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<a href="http://www.bet.com/video" target="_blank">BET Videos</a></div>
<p></center><br />
<img src="http://www.darnellworks.com/images/c-uandu1.jpg" align=RIGHT>In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above, which promotes the <strong>Uplift and Upload Contest</strong> sponsored by Coca-Cola for BET&#8217;s popular daily music video show, <a href="http://www.bet.com/ontv/betshows/106andpark/" target="blank">106 &#038; Park</a>. Seize this chance to show how you&#8217;re creating and spreading happiness in your community by uploading a video of your good deed at <a href="http://www.bet.com/uplift" target="blank">www.bet.com/uplift</a> &#8212; but please note, according to the <a href="http://www.bet.com/webApplications/betRoot/templates/posting_articleprintfriendly.aspx?{67742BE9-47EB-476D-A0CD-63FA8A97F635}" target="blank">official rules</a>, entries must be <strong>received by 6pm ET on Friday, July 23</strong> (even though the video states that July 21 is the entry deadline).</p>
<blockquote><p><strong>No moment of happiness is too big or too small for your chance to win the grand prize: $5,000 in spending cash, and an all-expense paid trip to New York, where you&#8217;ll present the &#8220;Wild Out Wednesday&#8221; Best in Show winner, alongside Rocsi and Terrence. Creating and spreading happiness is just an idea away.</strong></p></blockquote>
<p>Good luck!</p>
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		<title>Brilliant directors: Shilo&#8217;s Evan Dennis</title>
		<link>http://www.darnellworks.com/up/2010/07/evan-dennis/</link>
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		<pubDate>Mon, 12 Jul 2010 17:57:10 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<description><![CDATA[Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew&#8217;s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues [...]


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<a href="http://www.shilo.tv/directors/Evan+Dennis" target="blank">Director Evan Dennis</a> and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew&#8217;s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew&#8217;s innovative campaign and the phenomenal talents assembled.  <span id="more-967"></span></p>
<blockquote><p><img src="http://www.darnellworks.com/shilo/media/dew-sh2s.jpg" align=LEFT>Originally hailing from Philadelphia, Evan is an originator, an idealist and a craftsman. His ultra contemporary perspective influences how he meticulously combines illustration, typography, and animation with pristine live-action filmmaking, while his prolific design sensibility draws upon his extensive background in fine art, illustration, and graffiti. Evan&#8217;s passion and expertise are also reflected in exemplary Shilo assignments for clients including Scion, Cartoon Network, and the City of Dubai.</p></blockquote>
<p>The new :30 broadcast/web spot above promotes Mountain Dew&#8217;s new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Artfully crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez&#8217;s original designs. Now appearing on broadcast media outlets across the U.S., and during the 2010 Dew Tour&#8217;s Skate Open, ISF Skateboarding World Championships, the spot invites viewers to vote for one of 35 label designs online at <a href="http://www.greenlabelart.com" target="blank">www.greenlabelart.com</a>, where the most popular design will appear nationwide later this summer. Shilo&#8217;s full story on this project is available <a href="http://wemakeitgood.com/the-gallery/p-rod-360-flips-and-doing-the-dew" target="blank">here</a>.</p>
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<li><a href='http://www.darnellworks.com/up/2010/03/shilo/' rel='bookmark' title='Permanent Link: Designing characters, stories and more with Shilo&#8217;s Jose Gomez'>Designing characters, stories and more with Shilo&#8217;s Jose Gomez</a> <small>If you haven&#8217;t seen the book &#8220;We Make It Good&#8221;...</small></li>
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