Most of my friends are well aware that I spent a couple of days last week at this year’s
Boards Summit conference in New York. The publishers and editors of
Boards Magazine have been producing this event for 10 years now, to support and help lead people from all points around the globe who are actively involved in the commercial production industry, and other sectors directly engaged in creating breakthrough marketing initiatives. The organizers outdid themselves this year, at a time when changes are playing out faster than ever, requiring us all to rethink, revisit, and then redouble efforts to seize any potentially viable opportunities, even those where there is little or no expectation of profit.
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