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idnworld, Hong Kong

IdN magazine is an international publication for creative people on a mission to amplify and unify the design community in Asia-Pacific and other parts of the world. An active organiser of sensational design-related events, it is devoted to bringing designers from around the globe together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proclaim it to be: an international designers’ network.

TLC is key to a good TVC: Budgets for TV commercials can match those for moderate feature films, and given their importance and the changing media landscape, creativity remains in high demand. The latest issue of IdN reviews more than 50 examples of the latest and best in the world of TVCs.

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Banff Mountain Film Festival World Tour

For the past 16 years, Boone, North Carolina’s Appalachian State University has hosted the Banff Mountain Film Festival World Tour. Since starting in 1976 in the small Rocky Mountain town of Banff, Alberta, Canada, the world-famous film and book festival has become one of the flagship programs of The Banff Centre, where for nine days each fall the world’s best mountain films, books, and speakers take the spotlight. We hope to attend the festival in-person some day, but until then, we are very grateful to be able to experience the adventure of climbing, mountain expeditions, remote cultures, and the world’s last great wild places through the festival’s World Tour, and courtesy of ASU’s Outdoor Programs.

The Banff Mountain Film Festival World Tour, coming to a location near you. For dates, locations, and a list of films on tour, please visit www.banffcentre.ca/mountainfestival/worldtour/.

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Earth hour 2012 arrives March 31

If you don’t subscribe to email updates from The Inspiration Room, I encourage you to. Not only is it a consistent source of inspiration, editor Duncan Mcleod is also excellent at sharing timely information on important events like Earth Hour 2012, which is set for 8:30 p.m. to 9:30 p.m. tomorrow, Saturday, March 31. Duncan’s March 29 edition reported on two great Earth Hour campaigns: “Do You Have What It Takes?” from WWF Canada, John St and OPC, and the fascinating “WWF Earth Hour – I Will if You Will” campaign from Leo Burnett Chicago. Please visit The Inspiration Room for more information.

This Earth Hour 2012: 8.30pm, Saturday 31 March, celebrate your action for the planet with the people of world by switching off your lights for an hour, then go beyond the hour.

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Sharing secrets: Protein audience survey 2012

Each year Protein Networks surveys its global publication network of 18-35-year-old cultural innovators and influencers, asking what makes them tick, how they live their lives, and what they expect from their favourite brands. The results appear in the 90-page Protein Audience Survey 2012 report, a must-have resource for brands wanting to understand the behaviour of these individuals and connect with them. To find out more visit prote.in/audiencesurvey.

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Moving forward: World Water Day 2012

In honor of World Water Day, it’s my pleasure to share this video from charity: water documenting the well-drilling work the organization funds in the forgotten Central African Republic. It is directed by Simon Willows, and the “Time Bomb” musical track was donated by Beck.

More than one billion people on our planet don’t have access to clean drinking water. For $20 a person, non-profit charity: water funds clean water solutions like shallow wells, deep wells, rainwater harvesting systems, and spring protections to provide people in need with clean and safe drinking water. Find out how you can help give one person clean drinking water at www.charitywater.org/donate

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Experience ISAM Live 2012

The phenomenal live show experience Amon Tobin has conjured to accompany his Ninja Tune Records release “ISAM” is coming to all the cities listed below over the weeks ahead, so if you’re interested, be sure to order your tickets soon. For the latest information, please visit www.amontobin.com/tour — and for a taste of what’s in store for audiences, enjoy “Visualizing ISAM” from design-focused production studio Leviathan and V Squared Labs.
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The Richards Group plus King and Country

The YouTube Playlist embedded above features collaborations between LA-based production company King and Country (K&C) and branding agency The Richards Group. At the moment, you can enjoy the spots developed through this creative partnership for San Antonio-based H-E-B Grocery Co., and soon we’ll have an exciting new campaign to share. As soon as it goes live on YouTube, you’ll find it here.

Located in Dallas, Texas, The Richards Group’s clients include Advance Auto Parts, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin and The Patrón Spirits Company. For 2011, the agency’s total billings exceeded $1.29 billion. K&C director Efrain Montañez and his colleagues were especially enthused about the H-E-B assignment, as it represented their very first pairing with America’s largest independent branding agency.

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Brilliant Directors: Brand New School

With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms.

Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights. Akin to leading academic institutions, our guiding philosophies prize experimentation and learning, and our commitment to discovering the best ideas for our clients is absolute.

The BNSvision YouTube Playlist embedded here presents more than two hours’-worth of artistry from Brand New School inside a growing number of commercial spots, on-air promos, documentary projects for interactive installations and much more. Please also visit www.brandnewschool.com and Brand New School on Facebook.

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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. Below you’ll find three excellent articles that will also get you well on your way. Finally, for an example of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for the illustrious Daisy Whitney at www.DaisyWhitney.com. On a more personal note, you might also be interested to see www.RKDarnell.com. Read more

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Killer reels: human

human is a music and sound design initiative, creating innovative work for commercials, film, television and culture. Instilled with the spirit of a new paradigm, human enables collaboration within a global network of artists. While devoted to maintaining traditional values of excellence, artistry and knowledge, we embrace technology as a means of expanding the boundaries of genre, location and culture. humanworldwide.com

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