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Sharing secrets: Scion Motivate’s “Visual Identity” panel

I have written in the past about the serious 2013 campaign automotive brand Scion launched to help motivated young professionals scale their careers upward. Those multifaceted efforts included a series of brand films where they convened very bright and successful creative industry achievers to provide spot-on insights about key business imperatives. You can see for yourself that what they created packages the real, proven stuff. In the 10-minute episode embedded above, in order of appearance, you get to meet Justin Thomas Kay of Doubleday & Cartwright, Joshua Prince aka Dust La Rock of Fool’s Gold Records, Cody Hudson of Struggle Inc. and Longman & Eagle, and artist Kenton Parker… and hear their candid responses to these questions: Read more

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Hybrid creative agency ENVOY goes to the movies…

Irvine, California-based ENVOY is the hybrid creative agency that advises bold partners on innovation, taking new products to market and the long term strategic direction of their organizations. In an ever-changing digital world, ENVOY’s team of creators, developers and strategists partners with bold leaders to make experiences and products that define the future.

Today ENVOY is proud to present its latest work: The official website for Frank Miller’s “Sin City: A Dame to Kill For” from co-directors Robert Rodriguez and Frank Miller, online at http://sincity-2.com.

Weaving together two of Miller’s classic stories with new tales, “Sin City: A Dame to Kill For” is the follow-up to Rodriguez and Miller’s 2005 groundbreaking film, Frank Miller’s “Sin City.” With the film arriving in theaters this Friday, 22 August, you can now visit the site to immerse yourself in what’s to come. The responsive HTML5 website was created by ENVOY in association with Mr. Miller, Dimension Films and The Weinstein Company.

ENVOY is growing at a record pace Read more

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Case Study: ATTIK

Last Updated Aug. 18, 2014: Global Creative Agency ATTIK Evolves, Continues Delivering Spectacular Client Returns

Dynamic Public Relations Campaign Effectively Positions Company and Its Key Customers, Sustains Growth
See also: ATTIK MEDIA COVERAGE

Established in the mid-1980s in northern England, ATTIK Ltd. quickly earned a worldwide reputation for sensational design, and by the late 1990s, had successfully expanded across the U.S. and into Sydney, Australia. In 2001, the company scaled back, refocused, and soon emerged with a boldly expanded approach — and an extraordinary new client: Scion. Acquired in 2007 by Dentsu, today ATTIK is a global creative agency successfully engaging customers with some of the world’s most phenomenal brands. Read more

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Great to know: Allison Dollar

It’s safe to say that the illustrious Allison Dollar has had a huge impact on my professional career, beginning with assignments she gave me in 1993 and 1994 to write the annual Florida Regional Production Guides for the national film and television industry trade magazine “In Motion,” which was published by Phillips Business Information (PBI). Allison and I have kept in-touch over the years, and her unique expertise and first-hand knowledge of cutting-edge innovation across the media landscape is a constant reminder of how lucky I am to know her. Read on for more of Allison’s background, and to learn about a fascinating upcoming panel discussion she is co-hosting on 21 August through the Interactive Television Alliance (ITA), the non-profit she established in 2002 to represent the interests of companies that create, distribute and enable interactive programming. Read more

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Stress is good, and we can make it even better…

The main gist of this post is to share some extremely valuable ideas that psychologist and author Kelly McGonical brings forward in her 2013 TED Talk I’m embedding above, entitled “How to make stress your friend.” Before doing some research into the topic of stress, I was anticipating passing along some advanced ideas to help us all cope with these types of pressures, which are pretty widely known to be major sources of trouble for human beings. However, by virtue of Kelly’s enlightening talk, I now realize this: When we think of stress as being a positive force our bodies use to help us cope with life, our bodies actually believe us. Further, Kelly uses findings from important studies to reveal how stress effectively makes us more social (“Your stress response has a built-in mechanism for stress resilience, and that mechanism is human connection…”), and how caring for others creates surprisingly effective resilience to stress.

Until today, little did I know that by broaching this subject with you, I would be aiding my own ability to cope with, and benefit from, stress.

Taking this a step further, I thought I’d also point you to a Harvard Business Review article Read more

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August 2014 Desktop Calendar


Featured Image: Alex Theatre “Neon Icon” by imagemaker Tommy Ewasko.

We hope you enjoy this August image selection from brothers Tommy, Bill and Tony Ewasko and their united businesses, Ewasko Studio and Aloma Printing. Please contact Tommy(at)ewasko.com to request your copy of their spectacular wall calendar.

Click the image above to download a high-res August 2014 calendar for your desktop.

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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: LEVIATHAN MEDIA COVERAGE . LEVIATHAN MEDIA SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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Final week to enter DESIGNBOOM/Oakley’s European design challenge

This is the final week to submit your ideas to the DESIGNBOOM + Oakley “Disruptive By Design” European competition. If you are a current resident of Europe and will have reached “the age of majority in your jurisdiction” by next Monday, you are invited to submit original concepts that challenge the conventions of design… for a chance to win a trip to California for a week of creative immersion at Oakley’s headquarters. The submission deadline is July 28 at 23:59 (GMT).

Are you one of the next wave of design #disruptors? Are your designs driven by innovation and a radical new approach? Do you find inspiration in unique and unusual places? Can you design a better future?

Disruptive by Design is about having the guts to start from scratch, charge through challenges and smash your own, new, pathways. Read more

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Don’t ever give up: It’s ESPY Day

Happy ESPY Day friends! Benefitting The V Foundation for Cancer Research, today’s ESPY Day festivities began just after midnight this morning, with integrated fundraising messaging across ESPN networks culminating with a special simulcast of the ESPYS on ESPN2 at 9 p.m. Eastern time. The simulcast will include fundraising elements and heavy social media integration of the hashtag #DontEverGiveUp, inspired by Jim Valvano’s iconic speech at the inaugural ESPYS in 1993.

As a key part of this, The 10th Annual V Foundation Auction is now LIVE with many bids closing very soon! If you act quickly, you can still bid on hundreds of unique experiences and items, Read more

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