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July 2015 desktop calendar


Featured Image: “Red White & Blue” Sunland, California, by imagemaker Tommy Ewasko.

Tommy writes: “The canyons throughout Southern California have various terrains, and getting the most interesting perspective always takes a little homework. While perched on the top of a ridge on the birthday of this great country, I once again grabbed my favorite tripod, placed sandbags on the legs to anchor it properly and started the process of laying down exposures. Read more

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What’s the impact of winning a Cannes Lion?

Happy Friday friends! I hope your work week is wrapping up nicely and that you’ll soon be able to enjoy some well-earned downtime, like a lot of people have been doing all week in Cannes (kidding, of course). Before ending this week, I wanted to share this video I’m embedding here from experience design agency FreeState, and a few more comments about the significance of winning a Cannes Lion award.

As you can hear first-hand from FreeState’s creative director Adam Scott in this video directed by Ilan Metev, FreeState won a Gold Design Lion at Cannes in 2013 after designing the world’s largest kinetic sculptures for Blackpool’s promenade. Under the heading of “Why Winning a Lion Matters – An Agency’s View,” Mr. Scott enlightens us while pedaling his bike around the city: “Sometimes it’s hard to find your way, and especially hard given it’s so darn crowded out here…. How do you stand out,” he asks.

And about the results of winning Cannes Lion Gold, he continues: “I would say people are far more interested in our approach, and that has to be a good thing. And well, if it can happen to us then it can certainly happen to you.”

Isn’t that lovely? Also, to me, it’s a perfect summation to what it means to win a Cannes Lion.

Meanwhile, the image I’m providing here offers a newer angle into this discussion. Taken hours ago Read more

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Sharing Secrets: 2015 Cannes Lions Live Sessions of the Day

It’s going to be an exciting week for me, even though I will once again miss attending the annual Cannes Lions International Festival of Creativity currently shaping-up in France. Fortunately for us non-attendees, the Festival running 21-27 June has teamed-up with Mindshare and YouTube to provide one live-streamed session every day over the next week, beginning today. I’m embedding a YouTube playlist here featuring every one of these sessions… so new videos will go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

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Artists: Submit to The Blooom Award by Warsteiner by 31 July

You don’t have to be a fan of beer to love Warsteiner, Germany’s largest privately owned brewery, which has now been owned and operated by the Cramer family for 262 years. Brauerei Warsteiner has had a close relationship with the arts for more than thirty years – starting with Andy Warhol, who immortalized the Warsteiner Pilsner glass to help launch the Warsteiner Art Collection. In 2010, Warsteiner established The Blooom Award to offer young creatives in Germany a chance to get their start in the international art market. Since 2012, the competition has been opened up to artists all around the world in the fields of art, design, urban art and film. Applications are due by 31 July. Read more

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Uniting entertainment and advertising at headline events in LA and Las Vegas

When I graduated from college, I wound up earning two B.A. communications degrees instead of one, without really having to take any extra classes. After studying the degree requirements, I saw that the ones for a Bachelor’s degree in Film were close enough to the ones for the same degree in TV/Radio that by taking the right classes and submitting the paperwork properly, I could earn them both. That experience taught me to look for overlaps between the various areas represented by my interests… in the hope of finding more advantages and synchronicities. This week, I’m happy to share some tips with you that have grown from these types of confluences. Read more

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Insights into AICP’s 2015 celebration of creativity

The Association of Independent Commercial Producers (AICP) is about to light the fuse on what is sure to be one of this year’s most celebrated creative industry gatherings. To connect and secure tickets to all events, be sure to visit AICP Base Camp – physically located at the Helen Mills Event Space and Theater at 137 W. 26th Street in NYC. Operating during business hours June 2-4, Base Camp will serve as AICP Week information central, host many discussions and panels and feature numerous sponsor lounges. Read more

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June 2015 desktop calendar


Featured Image: “Purple Majesty” Key West, Florida, by imagemaker Tommy Ewasko.
Tommy writes: “One of my favorite locations … Key West, Florida, is the exotic temptress of the American seascape, and a world-renowned travel destination. Read more

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2015 Adweek Project Isaac submissions close soon

As media, marketing and technology continue to transform the world, inventiveness remains a chief factor in a brand’s ability to succeed. The Adweek Project Isaac Awards were launched to celebrate invention across all areas of the venerable publication’s coverage. Submissions are open now but they are scheduled to close on June 1. There are 35 categories spanning these four brackets: Advertising and Marketing, Media, Digital and Best Practices. Winners will appear in the Sept. 21 issue of Adweek, which will be dedicated to the theme of invention.

Eight months ago, Adweek detailed the winners of the 2014 Project Isaac Awards competition. Here’s a short list of some of the Gold Award winners – be sure to visit the official story to learn more about these and other honorees. Read more

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Ready for Internet Week New York 2015?

Internet Week supports New York’s vibrant tech-based economy and celebrates the entrepreneurial spirit and global impact of technology on business, entertainment and culture. Set to run May 18-24, each year the festival highlights the innovators building the new economy and creating opportunity, while educating and empowering attendees to succeed. For 2015, the festival is expected to draw more than 25,000 people to over 250 events at Internet Week HQ and at venues across the city including the Webby Awards hosted by Hannibal Buress and a behind-the-scenes tour of the Met’s digital initiatives. Headline speakers include Chelsea Clinton, Al Roker, Coco Rocha, Mark Ecko, Nate Silver and William Bratton.

Here are more highlights of the festivities planned for this year. Read more

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Case Study: Changing Stares

Last Updated May 13, 2015: Scott Darnell Wins Top Mobility Industry Engineering Award, Brings Custom Mobility Solutions to Market

Creative and Communications Campaign Designed and Executed by The Darnell Works Agency Supports Growth For Ambitious Entrepreneur
See also: WEBSITE

Through Changing Stares, Inc. (CSI), adaptive mobility expert Scott Darnell is a consultant and developer of innovative solutions for wheelchair users.

Executive Summary
In 2003, DWA began its role as the creative and communications agency of record for Changing Stares, Inc., a privately held start-up focused on creating important new mobility options for wheelchair users. With Scott Darnell (brother to DWA principal Roger Darnell) unveiling his first product at the 2006 SEMA Show in Las Vegas, DWA took responsibility for all facets of brand communications for the company’s successful launch. In 2009, Scott was invited to attend the annual conference for the National Mobility Equipment Dealers Association, where Adaptive Driving Alliance leaders presented him with their New Technology Award for innovation in engineering and technology for the physically challenged. As the venture has progressed, it has tapped DWA’s expertise to cost-effectively advance essential facets of its business, including sales and customer service. Thanks to Scott’s perseverance and DWA’s ongoing support, CSI has earned vital media exposure and consistently expanded dialogues with industry experts and customers through adept communications that include dynamic use of social media. Read more

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