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2016 Olympic Advertising

Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

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Olympic openers

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

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Mark your calendar: Very cool events coming to Miami Beach, San Diego, Chicago and beyond

12x Learning Optimizer is my series of posts providing you with some very valuable opportunities for your education and entertainment: First, you will find information on up to seven upcoming events likely to be meaningful for thought-leaders, entrepreneurs, creatives, producers and artists; second, I’ll provide four momentous sources for relevant gatherings currently shaping up. Also, there will be a thoughtful video. Ideally, this combination of information will be beneficial in your ongoing education and development, and you will come back again soon. The next edition of this feature will publish in August. Read more

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Contribute Now to the Biggest Night in Sports: The ESPYS

This Wednesday, July 13, at 8 p.m. ET on ABC, The 2016 ESPYS Presented by Capital One will once again unite the world’s premier athletes, its biggest stars and the very best sports stories of the year. Hosted by John Cena, this 24th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.

In the meantime, ESPN Radio’s 12th Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 13. This year’s auction of more than 100 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and behind-the-scenes experiences with ESPN Radio’s Mike & Mike and sports-related experiences with ESPN personalities Stephen A. Smith, Jon Gruden, Julie Foudy and more. To date, the ESPN Radio ESPY Day Auction has raised more than $8.4 million. To participate in the Auction and/or donate to the Jimmy V Foundation, go to http://www.ebay.com/rpp/espn or call 1-800-4-jimmyV.

Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPY Awards: Read more

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Mark your calendar: Stellar events coming to London, NYC, Toronto and LA

Summertime is in full swing in America, and between the national holidays here and there, people are planning more get-togethers sure to inspire, excite and illuminate. I’m happy to present a couple of hold-overs from the previous edition, and share details on several other stellar happenings coming very soon. Enjoy! Read more

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Mark your calendar: Insider events coming to Brooklyn, Boston, Portugal, NYC and London

I can see now that providing a comprehensive resource detailing upcoming happenings that you are sure to deem highly valuable and inspirational could easily be a full-time job. In the past two weeks, there were at least 10 major ones that I’m sorry to have missed… like the 2016 WIRED Business Conference, for which I am embedding a YouTube Playlist here. I have added WIRED’s seminal event and many others that slipped by to my tracking calendar, and will do my best to alert you in advance of their next editions. Meanwhile, I hope you will find something here of interest. Thank you in advance for your feedback on any of these events and news sources in comments or by direct message. Stay cool my friends!

Upcoming Events Read more

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Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

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