About

universal positive: unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.

On Tuesday, January 20, 2009, people around the world tuned into the scene in Washington, D.C., where Barack Obama took the oath of office and became the 44th President of the United States of America. Along with his family, this inspiring young gentleman brought a large measure of hope with him into my country’s top executive office… and his patent style, his courage, his intellect, and his commitment to diplomacy are among the top qualities I continue to admire in him.

My name is Roger Darnell, and I’m the principal of The Darnell Works Agency, a successful Public Relations firm specializing in media-related and high-tech businesses. I’m also a publisher, producer and writer. After a very successful ten-year run as a freelance writer and production professional working on TV projects for NASCAR, NBC, Columbia TriStar, HBO and many others, I extended my track record as a marketing executive in Hollywood, then joined high-tech PR firm The Terpin Group in 1999 as an account manager. There, working with the executives behind many emerging high-tech companies, I shaped and delivered extensive strategic PR campaigns, resulting in tens of millions of positive media impressions, millions of dollars in VC funding and other breakthrough successes. In 2000, I formed DWA to develop and publish original content – and to provide results-oriented PR support to a short list of phenomenally talented companies.

At the time when Mr. Obama was campaigning for President, I personally was being inspired on many fronts. Here in my own office, creating positive change in the world around me became an important theme before 2008’s holiday season, and during the days that followed, I thought a lot about the ways I could make more meaningful connnections. Until that time, this blog was named “MarSciTechtainment.” When I posted its first entry in June, 2005, I did so experimentally, pursuing an interest in providing visitors with more information about me and my business activities. Over the years, it has grown into a very important communications tool and endeavor for me. So much so, in fact, that the idea I embraced back on Jan. 20, 2009 -

to expand this blog’s mission in more of the directions I aspire to reach

- became an inspiration in itself. Marketing, science, technology and entertainment still factor largely into my personal and business interests, but on my best days, there is a higher order enlightening my perspective; moving forward, I will think of that as the universal positive.

Thank you very much for visiting, and for contributing your ideas and sharing your time. I wish you all the best that life has to offer.