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WeatherTech Returns to the Super Bowl: See the Spot

One of the new perennial big-game advertisers believes every cent of its Super Bowl buy is worth it. Bolingbrook-based MacNeil Automotive Products will show a TV spot during the Feb. 7 game for the third straight year, showcasing its WeatherTech floor mats and car accessories brand to the more than 110 million-plus viewers expected to watch. It worked wonders for the company the first two times, said WeatherTech CEO David MacNeil…

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Danny Ecker, for Advertising Age

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