Visual timeline and PR case study: Sid Lee USA

In-depth PR case study materials follow. Last Updated 21 Jan. 2015

From the 24 Nov. 2014 news release authored by DWA: “Launched in New York in late 2012 under the leadership of Sid Lee USA CEO and Senior Partner Will Travis, the New York shop has seen clients Absolut, adidas, Calvin Klein, Facebook, Intel, Pepsi Co and Tiffany’s seek out its unique multi-disciplinary creative approaches to transform consumer experiences with their brands. Now, with expanded relationships with 99 Cent Only Stores and Cirque du Soleil, the U.S. West Coast is a perfect fit for the international agency’s seventh office, joining the group HQ in Montreal and ateliers in Amsterdam, Toronto, Calgary and Paris, as well as New York.”

More results from DWA’s PR campaign for Sid Lee USA:
See also: Media Coverage

1 Dec. 2014 – Sid Lee NYC adds award-winning creative talents

24 Nov. 2014 – New York Times exclusive on Sid Lee L.A. Launch with Movember Foundation

14 Nov. 2014 – Adweek exclusive on Tiffany T Train

29 Oct. 2014 – Sid Lee’s Will Travis joins BizBash Live Event Innovation Forum

20 Oct. 2014 – New York Daily News exclusive on Sid Lee campaign for NYC Service

9 Oct. 2014 – Double promotion for Sid Lee: Dan Brooks and Daniel Chandler named co-ECDs

22 Sept. 2014 – Sid Lee hosts Love Hate Back Art Exhibition + Fundraiser

16 Sept. 2014 – New York Times exclusive: Sid Lee connects Absolut with Warhol for holidays


Stuart Elliott, for The New York Times


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