More branding and communications essentials
The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. I highly encourage you to explore everything they have to offer.
Several years ago, I published an item on this blog entitled “Roger D’s tips for superior public and media relations: Getting started.” Although I do feel like entrepreneurs need to have a good handle on brand management and the types of counsel The Blake Project and other leading industry consultants offer, I also realize that very often, the desire to act takes precedence over planning and education. That’s one reason why I shared my action-oriented prescription, but it was also a response to my experiences working even with MBAs and well-established business leaders who very often don’t have practical, recent experience managing public relations campaigns. While the business world continues to change, I still feel like my “getting started” outline is a great primer, but of course, it does require diligence and raise important questions. For example, I mention Marketing Plans often in that document; to get a better sense of what goes into good ones, check out Anatomy of a Marketing Plan from Branding Strategy Insider. If you have other questions, I look forward to hearing from you.
Featured Presentation: "Building Brand Leadership" slide deck from The Blake Project's Brad VanAucken. First presented at 2011 CMO Summit at ITEXPO West.