Electric Proms 2010
Posted by Roger Darnell · Leave a Comment
BBC Radio 2′s Electric Proms is an annual series of concerts dedicated to creating new moments in music. This year’s performances from Elton John, Robert Plant, Neil Diamond and their respective special guests took place on 28-30 October at the Roundhouse in London.
To promote the event, production company and design studio Brand New School London designed and directed the :30 promo above, along with additional visual content, for advertising agency Fallon’s cross-media campaign. In collaboration with Fallon’s executive creative director Augusto Sola, art director Gary Anderson and copy writer Tony Miller, the innovative stop-motion trailer directed by BNS’s Jonathan Notaro and Mario Stipinovich has drawn international attention to this year’s spectacular Electric Proms events.
For a limited time, Neil Diamond’s BBC Radio 2 Electric Proms concert can be experienced online. To check it out, please click here and explore the various videos available. Further information on Brand New School is available online at www.brandnewschool.com.
BBC "Electric Proms" trailer from Fallon and Brand New School directors Jonathan Notaro and Mario Stipinovich.
www.darnellworks.com
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