Join Jamie Oliver’s food revolution

In the video above, first broadcast on August 2, celebrity and humanitarian Jamie Oliver introduces the OpenIDEO Challenge currently underway at OpenIDEO.com. There, Jamie, design and innovation consultancy IDEO, and many other prominent organizations are pooling their resources to address the best ideas we can provide to promote the benefits of fresh food to kids, so that they’ll be able to make better choices. Below, I’m also sharing Jamie’s inspirational TED Talk from earlier this year, where his passions for encouraging people to change their lifestyles and diets for the better, earned him a TED Prize.

Jamie Oliver’s TED Prize wish: Teach every child about food
Recorded Feb. 12, 2010

You can join Jamie Oliver’s Food Revolution online here.

Also be sure to check out the Metropolis POV feature entitled “Design Giants Turn to the Crowd” from Avinash Rajagopal for more information on this and other active, high-profile crowdsourcing projects from Continuum and frog design.

http://www.ted.com Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.