Nathan Love reveals more character
Posted by Roger Darnell · Leave a Comment
This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice cream, and Olive Ostrich, a playful bird who’s ecstatic about Baskin-Robbins’ birthday cakes. For each character, Nathan Love’s art department created genuinely unique looks and personalities, and the animators added the life and soul, creating adorably personable creatures.
Barry Baaa debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix(TM), the industry standard in television advertising analytics.
More information on the campaign is available here.
Nathan Love's Characters for Baskin-Robbins and 22squared: This playlist presents the Summer 2010 ads created by Nathan Love under the creative direction of 22squared, in the order they debuted. Embeddable versions of Nathan Love's project videos are also available at http://vimeo.com/channels/nathanlove.
www.darnellworks.com
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