Uplift and Upload Now for Prizes from BET and Coca-Cola
Posted by Roger Darnell · 5 Comments
In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above, which promotes the Uplift and Upload Contest sponsored by Coca-Cola for BET’s popular daily music video show, 106 & Park. Seize this chance to show how you’re creating and spreading happiness in your community by uploading a video of your good deed at www.bet.com/uplift — but please note, according to the official rules, entries must be received by 6pm ET on Friday, July 23 (even though the video states that July 21 is the entry deadline).
No moment of happiness is too big or too small for your chance to win the grand prize: $5,000 in spending cash, and an all-expense paid trip to New York, where you’ll present the “Wild Out Wednesday” Best in Show winner, alongside Rocsi and Terrence. Creating and spreading happiness is just an idea away.
Good luck!
Coca-Cola and 106 & Park want to see how you're creating and spreading happiness in your community with Uplift and Upload. Come up with a cool idea you think will UPLIFT your family and friends or even the folks in your neighborhood. Record your concept and UPLOAD it here! You can win a trip to NYC to appear on 106 & Park and $5,000! UPLOAD NOW!
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