Brilliant directors: Shilo’s Evan Dennis
Posted by Roger Darnell · 8 Comments
Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew’s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew’s innovative campaign and the phenomenal talents assembled.
Originally hailing from Philadelphia, Evan is an originator, an idealist and a craftsman. His ultra contemporary perspective influences how he meticulously combines illustration, typography, and animation with pristine live-action filmmaking, while his prolific design sensibility draws upon his extensive background in fine art, illustration, and graffiti. Evan’s passion and expertise are also reflected in exemplary Shilo assignments for clients including Scion, Cartoon Network, and the City of Dubai.
The new :30 broadcast/web spot above promotes Mountain Dew’s new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Artfully crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez’s original designs. Now appearing on broadcast media outlets across the U.S., and during the 2010 Dew Tour’s Skate Open, ISF Skateboarding World Championships, the spot invites viewers to vote for one of 35 label designs online at www.greenlabelart.com, where the most popular design will appear nationwide later this summer. Shilo’s full story on this project is available here.
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Check out the commercial for the Green Label Art: Shop Series featuring Mountain Dew skateboarder Paul Rodriguez and Green Label Artist Don Pendleton, directed by Shilo's Evan Dennis. P-Rod and Don Pendleton created a custom can for DEW and inspired 35 shops across the country to design their own. Only one can will hit stores nationwide. Go to Greenlabelart.com to check out the shops, vote for your favorite cans and enter for a chance to win some limited-edition gear!
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