Rogue and Universal Pictures put Ralph on “MacGruber”

The principals of award-winning digital creative agency Ralph recently announced their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy “MacGruber” from Rogue Pictures. In that announcement, Jay Armitage, Ralph’s co-founder and director explained,

“This is the first complete website we have produced for a major studio release, and we’ve applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context.”

UniversalPictures — April 02, 2010 — http://iamgrogue.com/macgruber Only one American hero has earned the rank of Green Beret, Navy SEAL and Army Ranger. Just one operative has been awarded 16 purple hearts, 3 Congressional Medals of Honor and 7 presidential medals of bravery. And only one guy is man enough to still sport a mullet. In 2010, Will Forte brings Saturday Night Lives clueless soldier of fortune to the big screen in the action comedy MacGruber.