We Are Plus relaunches, drives positive brand movement worldwide

Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, his co-creative director Judy Wellfare, projects director Zu Al-Kadiri and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others.

“Over the years, by consistently coming through for marketing executives behind top-flight fashion brands like Aveda, MAC Cosmetics, Laforet, Artful Dodger and Dr. Martens, and for crossover sports brands like Nike and Asics, we’ve had a lot of opportunities to go to bat, get up to speed quickly, and produce content to connect with many different types of audiences,” said Hollister.

Earlier this month, We Are Plus announced the launch of a first-of-its-kind QR Code-based scavenger hunt in Manhattan for the 2009 Dunny Series toys from Kidrobot, planet Earth’s premier creator and retailer of limited edition toys, clothing, artwork and books. News of the promotion sparked worldwide interest in Kidrobot and the Dunny Series based on niche and mainstream media coverage, including timely stories in MediaPost, Boards, Creativity, Fast Company, PSFK.com and elsewhere.

The campaign is so far credited with contributing to a 45% sales increase of Dunnys compared with the first 10 days of availability last year, with keeping Kidrobot top-of-mind in regard to innovative marketing techniques and creative strategies, and for earning this praise from Paul Budnitz, Kidrobot’s founder:

“We Are Plus has been a brilliant partner. They’ve handled the strategic, creative, technical, and PR aspects with us. It’s amazing to have such a creative company to work with.”

Following his presentation earlier this week at Imprint Culture Lab 2009, Budnitz will next appear as a featured speaker at the 2009 Boards Summit, which is set for Oct. 26 and 27, 2009 at the Grand Hyatt New York. More information on the Boards Summit is available at www.BoardsSummit.com.

A strategic creative ideas studio, We Are Plus are brand movement specialists and creative catalysts poised to deliver what is needed by brands today and tomorrow. We Are Plus thrives at the intersection of creativity and entrepreneurship. The company's unique expertise successfully transports brands, products, ideas and innovation to market. By uniting visionary brand strategy with masterful thinking, design, and production, We Are Plus propels these ideas across every form of media. We Are Plus works in concert with decision-makers behind the world's most prominent brands, forging powerful, lasting commercial connections with consumer groups ranging from niche to mainstream. Catch the movement by visiting www.weareplus.com, or call +1.212.473.3800.