Engagement gets right to the point with Twitter…

Twitter lets us use the Web to share short messages (up to 140 characters) on what we’re doing with our friends — or with the world at large. The smartest marketers are already using it to build better engagement with their audiences. Should you care?

After you read these two stories, you’ll know for sure.
. What Twitter Means for Marketers by Mark Silva for iMedia Connection
. The Top 5 Ways Smart People Are Using Twitter by Sharon Sarmiento on the 901am Blog

Word.