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I am very impressed by what I’ve been seeing from a set of high level discussions organized by GE Lighting last month that are being released under the title of “Illuminated Minds.” To me, this is an excellent example of highly strategic content marketing, by virtue of how effectively it puts GE Lighting at the center of an intelligent conversation among bona fide thoughtleaders that shows how the host company is relevant and also how it is approaching key issues today. The gathering was organized Read more

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Every year on April 22, more than a billion people take part in Earth Day. Across the globe, individuals, communities, organizations, and governments acknowledge the amazing planet we call home and take action to protect it.

The official theme of Earth Day 2014 is Green Cities. The Green Cities campaign is focused on helping cities around the world become more sustainable and reduce their carbon footprint. Focused on three key elements — buildings, energy, and transportation — the campaign aims to help cities accelerate their transition to a cleaner, healthier, and more economically viable future through improvements in efficiency, investments in renewable technology, and regulation reform. Go to http://www.earthday.org/greencities to learn more.

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The Fableists is a sustainable clothing company for kids that is proudly “sweatshop and chemical free.” Its 100% certified organic cotton clothes are made to last, and the factories it employs are certified by Fair Wear or Fair Trade. The company is committed to being kind to the makers, to the planet and to the skin of the kids who wear its clothes.

As of today, the company has five days remaining on a Kickstarter campaign designed to help it raise £12,000. If successful, these funds will be used Read more

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Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking launched by The One Club in 2010. Home to The One Show, Young Ones Competition, Creative unConference and many other provocative presentations, panels, workshops and exhibitions, Creative Week 2014 will descend upon New York City May 5-9. For this year’s festival, thoughtleaders from the business, non-profit and creative sectors will unite around the theme of “Creativity for the Greater Good.”

In 2013, the Creative Week festival drew an estimated 5,000 brand executives, advertising creatives, producers, designers, filmmakers, students and digital leaders from more than 25 countries. Last year’s One Show attracted 20,000 total submissions from nearly 60 countries Read more

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IBM has recently released its annual Global C-suite Study presenting the results of interviews with over 4,000 global executives representing various facets of the C-suite: CEOs, CIOs, CFOs, CHROs, CMOs and CSCOs. About 13% of those surveyed are CMOs, and a story from Marketing Week’s Jonathan Bacon shines a light on their contributions to the study. His story begins:

. “Every piece of good news for marketing leaders is often tempered by bad news. The latest IBM Global C-suite Study, for example, shows that while chief marketing officers (CMOs) are playing an increasingly important role in devising their organisations’ overall business strategies, the majority also feel underprepared for the growth of social media and the explosion of ‘big data’.” Read more

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Featured Image: Route 66 “End of the Trail,” Santa Monica Pier, California, by imagemaker Tommy Ewasko.

We hope you enjoy this April image selection from the 2014 calendar collaboration between brothers Tommy, Bill and Tony Ewasko and their united businesses, Ewasko Studio and Aloma Printing. Please contact Tommy(at)ewasko.com to request your copy of the spectacular 2014 calendar.

Click the image above to download a high-res calendar for your desktop.

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April 2014 Desktop Calendar

Posted on 04.02.14

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What is the magic that allows us to connect across any span of time, distance or imagination to experience the lives and lessons of others? Of course, it’s what we simply call the story. For me personally, some of the most riveting and impactful storytelling of my lifetime has been courtesy of filmmaker Ken Burns. Like legions of other Americans and fans of quality historical entertainment all around the world, Mr. Burns’ epic works have reached me thanks to television and the internet. And while his past projects have helped shape my world view and my aims for living, beyond his work, he is mostly a mystery to me. For all of these reasons, I’m very thankful to the filmmakers Tom Mason and Sarah Klein of Redglass Pictures who created the powerful short film embedded here… to offer us all more insights into Ken Burns himself and his unique perspective on story.

“We live in a rational world where absolutely we’re certain that one and one equals two, and it does,” Burns says in the short film, “Ken Burns: On Story.” “But the things that matter most to us, some people call it love, some people call it God, some people call it reason, is that other thing where the whole is greater than the some of its parts, and that’s the three.” Read more

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I find it interesting that the executives behind “Silicon Valley” chose the recent SXSW Film Festival to host the world premiere for their new HBO series. From everything I’ve seen, anticipation is ramping up quickly for the official April 6 debut on HBO. I thought I’d share the trailer with you and also pass along a taste of the great review by The Hollywood Reporter’s Tim Goodson. Be sure to check-out the full story.

In Goodson’s words, “The Mike Judge-created series about life in modern-day Silicon Valley Read more

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I hope you will enjoy these new images captured by Simon Needham, co-founder and executive creative director at global creative agency ATTIK. A little more than three years ago, in an interview with The San Francisco Egotist, Simon spoke about photography as one of the new creative challenges he was just beginning to take on.

“I always wanted to take pictures but was fearful of trying to learn the complexities of the technical side of it,” he said. “…I took a couple of classes, spoke to my photography friends and bought a high-end camera. I have had so much fun learning the ropes and my fear turned to joy as my pictures have continued to improve. Read more

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Lippincott is a leading brand strategy and design firm with a 70-year heritage crafting authentic stories, memorable experiences and winning strategies for the world’s most iconic brands. Its expertise spans all aspects of brand building including strategy, design, experience innovation and organizational engagement. Recent clients include 3M, Delta Air Lines, Hyatt, Infiniti, Samsung, Starbucks and Walmart. Lippincott is part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies. Read more

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Tommy Ewasko, Imagemaker Extraordinaire…

Posted on 12.14.09

Video: Trailer written, produced and edited by Roger Darnell. Imagery copyright Tommy Ewasko: All rights reserved. [watch video]

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