Feature

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to see all the events and activities set for this year’s New York Advertising Week, kicking off 25 September: http://newyork.advertisingweek.com/calendar Read more

Share

Feature

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for a local’s guide to this year’s Toronto International Film Festival, kicking off 7 September in Toronto: http://www.seetorontonow.com Read more

Share

Comments Off on September Edition I: Ultimate Events Happening Soon

Feature


In-depth PR case study materials follow. Last Updated 20 August 2017 Read more

Share

Comments Off on Visual Timeline and PR Case Study: Cutters Studios

Feature


In-depth PR case study materials follow. Last Updated 17 August 2017 Read more

Share

Comments Off on Visual Timeline and PR Case Study: Leviathan

Feature


In-depth PR case study materials follow. Last Updated 15 August 2017 Read more

Share

Comments Off on Visual Timeline and PR Case Study: Gentleman Scholar

Feature

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

Share

Comments Off on Marketing Imperatives: Center Everything Around Your PR Strategy

Get Adobe Flash player