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In-depth PR case study materials follow. Last Updated 18 August 2016 Read more

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Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

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2016 Olympic Advertising

Posted on 08.11.16

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According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Olympic openers

Posted on 08.05.16

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I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

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Comments Off on Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

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12x Learning Optimizer is my series of posts providing you with some very valuable opportunities for your education and entertainment: First, you will find information on up to seven upcoming events likely to be meaningful for thought-leaders, entrepreneurs, creatives, producers and artists; second, I’ll provide four momentous sources for relevant gatherings currently shaping up. Also, there will be a thoughtful video. Ideally, this combination of information will be beneficial in your ongoing education and development, and you will come back again soon. The next edition of this feature will publish in August. Read more

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In-depth PR case study materials follow. Last Updated 12 July 2016 Read more

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Comments Off on Visual Timeline and PR Case Study: Cutters Studios

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