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STARDUST CREATES NEW
WORLD FOR HUGO BOSS GREEN IN GLOBAL CROSS-MEDIA CAMPAIGN
PRODUCED WITH LES TÉLÉCRÉATEURS
Jake Banks Directs Print/TV Campaign Starring Jonathan Rhys
Meyers
HOLLYWOOD—(Oct. 13,
2006)—The full array of talents behind bicoastal U.S. creative production
company Stardust Studios (www.stardust.tv)
are on display in a new print and television campaign for Hugo Boss Green
debuting worldwide. Together with the brand’s marketing executives
and the creative team from Paris-based Callegari Berville Grey, Stardust’s
founder and creative director Jake Banks helped to create the new look
for – while also designing and directing – the breaking cross-media campaign’s
bold print and TV ads, which star Golden Globe-winning actor Jonathan Rhys
Meyers and introduce the new cologne for men.
The campaign’s ads
feature Meyers and the distinctive Hugo Green bottle in a stylized blending
of live-action elements with 3D designs and flowing motion graphics.
“We came up with the unique visual aesthetic to unify the personalities
of Jonathan and Hugo Green, with an overriding theme of irreverence,” Banks
explained. “In this world we created, everything is possible, and
Jonathan is taking control. It’s a simple story, told in a way that
is visually stunning.”
Banks directed the
print and live-action shoots in Paris through production company Les Télécréateurs
(www.lestelecreateurs.com),
with renowned photographer Rankin shooting the stills, and cinematographer
Simon Chaudoir serving as director of photography on the three-day 35mm
film shoot. The motion picture film was transferred by colorist Didier
Lefouest for assembly of the live-action footage by Home Digital Pictures’
editor Sophie Fourdrinoy into several different versions of the spots.
In the U.S., under the supervision of Banks and VFX/CG supervisor Doug
Purver, and with conceptual guidance from LA design director Brad Tucker,
Stardust’s team created the environments and the animation while Banks
designed the campaign’s print ads. “In the illustrations, we show
the world we created for Jonathan,” Banks said, “and those turned out to
be sort of a storyboard to determine the look and feel of where the TV
needed to go.” Stardust’s team then artistically composited together
all the live-action and animated elements to create the finished :30, :20,
:15 and :10 TV ads.
“With full credit
to the many great talents involved,” Banks added, “I really see a lot of
myself in these pieces, as they are exactly the kind of work I love doing.
With our reputation spreading around the world and the many opportunities
we are constantly handling – each of which, by definition, must push forward
the cutting-edge of fashion, lifestyle and music – this was a project where
I could really get into it and passionately apply myself.”
Banks, Purver, Tucker
and their Stardust colleagues used Adobe Illustrator and Photoshop for
design, Autodesk Combustion for keying, Adobe After Effects and Autodesk
Maya for animation, and After Effects for final compositing.
The agency’s project
team included art director Hélène Bremont, copywriter Corinne
Assuérus and producer France Cebron.
Stardust’s team also
included executive producer Eileen Doherty, producer Rachel Doyle and illustrators
Kim Delaney and John Saunders. Credits for Les Télécréateurs
include executive producer Erinn Lotthé Guillon and line producers
Christelle Tastet and Rich Kaylor. Les Télécréateurs
is represented by Raquel Elfassi at Resourse Paris (www.resourcela.com).
A complete campaign credits listing is available upon request.
About Stardust
Studios
Stardust is an award-winning
creative production company, specializing in motion design, animation,
visual effects and live-action production. Led by founder and executive
creative director Jake Banks, Stardust’s Santa Monica and New York offices
continually redefine creativity for commercial, on-air, music video and
in-store presentations. Their recent work – including projects for
the world’s top ad agencies, brands and recording artists – has earned
numerous awards and worldwide editorial exposure. For more information,
please visit www.stardust.tv.
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QuickTime for Hugo Boss Green :30 Launch Spot
Hugo Boss Green Print Ad #1. Image courtesy of Stardust Studios. 300 dpi version here.
Hugo Boss Green Print Ad #2. Image courtesy of Stardust Studios. 300 dpi version here.
Hugo Boss Green Print Ad #3. Image courtesy of Stardust Studios. 300 dpi version here.
Hugo Boss Green Print Ad #4. Image courtesy of Stardust Studios. 300 dpi version here.
