Screenshot of noneofusarefree.org.
(Image courtesy of Shilo)
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noneofusarefree.org Campaign Poster
(Image courtesy of Shilo)
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Image 1 from noneofusarefree.org
"Burma Viral" PSA.
(Image courtesy of Shilo)
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Image 4 from noneofusarefree.org
"Burma Viral" PSA.
(Image courtesy of Shilo)
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Image 12 from noneofusarefree.org
"Burma Viral" PSA.
(Image courtesy of Shilo)
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Image 14 from noneofusarefree.org
"Burma Viral" PSA.
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Shilo
and Ogilvy Amsterdam Win Gold for MTV Burma P.S.A.
at Prestigious London International Awards
Project Also Scores Silver Shark for Best International
Animation
at 46th Annual Kinsale Shark Awards
NEW YORK and DEL
MAR, CA. - (Nov. 13, 2008) - are very proud to announce that their collaboration
with Carl Le Blond, Executive Creative Director at Ogilvy & Mather
Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks,
Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and
others has earned the 2008 London International Awards Gold Statue for
Television/Cinema Animation.
The project, a
provocative, groundbreaking 90-second Public Service Announcement (PSA)
entitled "Burma Viral," was created by Shilo, which is represented in the
U.K. by HANraHAN (www.hanrahan.co.uk).
Featuring a custom score from Amsterdam-based Good Sounds and meticulously
animated footage of warplanes bombing Burma with flowers as a dramatic
call-to-action, the film invited viewers to visit a Burma Arts Board website,
www.noneofusarefree.org.
There, visitors can still send messages of support to the people of Burma
in honor of their continuing struggles against their oppressive government,
and also learn more about the devastating effects caused by Cyclone Nargis
and contribute to relief efforts. The film debuted in May on participating
MTV networks worldwide, via countless video-sharing websites around the
globe, and in New York's Times Square, and it can now be seen in its entirety
on Shilo's portfolio site at www.wemakeitgood.com/article/live/burma.
Shilo co-founder
André Stringer served as the company's creative director on the
project, and as its lead artist, together with Tamir Sapir and David Hill.
The company's executive producers were Tracy Chandler and Mark Hanrahan,
Lindsay Bodanza was their producer, and Brenda Bentz van den Berg was the
agency's producer. "We seized this opportunity to make a project
with Carl Le Blond, MTV and our other partners that people would connect
with, that would raise awareness of the difficulties faced by the people
of Burma," said Shilo's Stringer and Chandler following the presentation
of the award in London. "We're extremely proud that the prestigious
judges of the London International Awards chose this project as the best
in its category, and we're still optimistic that the film's message of
powerful people and forces uniting to aid the citizens of Burma can come
to pass... despite their harrowing, continuing struggles."
"In regard to
this project, from the very beginning, everyone I met at Shilo was just
automatically going above and beyond… and that to me is what filmmaking
is all about," Le Blond said. "As the details of the cyclone came
to light, that same spirit allowed us all to take the film a step further,
to a point where it could potentially heighten relief efforts, while also
raising awareness for the social difficulties these people face every day,
even under normal circumstances. So as you might easily imagine,
the recognition of this Gold London International Award really is a great
result for a great piece of work."
Of the nearly
18,000 total submissions into the London International Awards from 81 countries,
only five percent reached finalist status. From that elite group, less
than two percent earned Silver and less than one percent won Gold.
"The standard of animation in film has just made quantum leaps forward
in the past few years," commented Barbara Levy, president of London International
Awards. "Only the very best would be considered for metal."
Last month, the
"Burma Viral" project was also presented with the Silver Shark Award during
the 46th annual Kinsale Shark Awards, in the category of International
Craft: Best Animation. One of the longest running international
advertising festivals, the Kinsale Shark Awards celebrate the best work
in broadcast advertising from Ireland and around the world.
Shilo's project
team also included matte painting artists Mathieu Reynault and Rodeo FX,
Marco Giampaolo, Cassidy Gearhart and Noah Conopask, 3D animators Henning
Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu and Kiel Figgins,
3D artists Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer
and Scott Denton, compositors David Hill, Tamir Sapir, Cassidy Gearhart,
Noah Conopask and Stieg Retlin, miniature designer Willi Patton, editor
Nathan Caswell, sound designer Dante Nou, producer Lindsay Bodanza, and
coordinator Danielle Smith.
About Shilo
Shilo is an Emmy
Award-winning creative production company representing a group of filmmakers
led by directors Jose Gomez and Andre Stringer. Internationally known
for creating original and commissioned work that is powerful, provocative
and visually extraordinary, Shilo's deeply held passions for design-infused
storytelling and their innovative applications of live-action, design,
and animation techniques deliver breakthrough experiences for screens large
and small. From its studios in New York and Del Mar, California,
where recent projects have spanned short films, commercials and music videos,
Shilo has the capacity and experience to originate ideas and handle all
aspects of production. Shilo published its first book, We Make It
Good, in 2007, and also curates the site www.WeMakeItGood.com.
For more information, or to request a reel, please contact Tracy Chandler
at +1.212.219.4700, or visit Shilo online at www.Shilo.tv.
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4:3
QuickTime for "Burma Viral"
16:9
QuickTime for "Burma Viral"
Ogilvy & Mather Amsterdam's
Executive Creative Director Carl Le Blond
with the Gold London International Award
presented to "Burma Viral."
Click on thumbnail for larger image.
Shilo's Andre Stringer.
(Image courtesy of Shilo)
Click on thumbnail for larger image.
Shilo's Jose Gomez.
(Image courtesy of Shilo)
Click on thumbnail for larger image.
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