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News Releases
(Project Credits: "Lindsey" and "Rabil")
(
Project Press Release Here)

Media contact:
Roger Darnell
DWA for Shilo
+1.828.264.8898

 
 
Click here for larger version of this image
Image 1 from Under Armour 
"ColdGear, Lindsey Vonn + Dick's"
(Image courtesy of Shilo)
Click on thumbnail for larger 72dpi image
or Click HERE for 300dpi version.

Click here for larger version of this image
Image 2 from Under Armour 
"ColdGear, Lindsey Vonn + Dick's"
(Image courtesy of Shilo)
Click on thumbnail for larger 72dpi image
or Click HERE for 300dpi version.

Click here for larger version of this image
Image 3 from Under Armour 
"ColdGear, Lindsey Vonn + Dick's"
(Image courtesy of Shilo)
Click on thumbnail for larger 72dpi image
or Click HERE for 300dpi version.

Click here for larger version of this image
Image 4 from Under Armour 
"ColdGear, Lindsey Vonn + Dick's"
(Image courtesy of Shilo)
Click on thumbnail for larger 72dpi image
or Click HERE for 300dpi version.

Click here for larger version of this image
Image 5 from Under Armour 
"ColdGear, Lindsey Vonn + Dick's"
(Image courtesy of Shilo)
Click on thumbnail for larger 72dpi image
or Click HERE for 300dpi version.

Behind-the-Scenes with Shilo, Director of Photography Martin Ahlgren and Sound Designer/Composer Gavin Little on Under Armour's ColdGear Brand Films

NEW YORK and LA JOLLA, CA.- The filmmakers from creative production company Shilo (www.shilo.tv) are very proud to share these behind-the-scenes details from their latest film productions for Under Armour, Inc., the originator of performance apparel, footwear and accessories.

First, the :60 director's cut of "ColdGear, Lindsey Vonn," featuring two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, and Under Armour's flagship ColdGear line.

A press release highlighting client input and the entire concepting, collaboration and production processes is available here. Complete project credits for the Lindsey Vonn spot are available here, and those for the Paul Rabil spot are here.

Project director of photography Martin Ahlgren shared in-depth information on the project's locations, lighting, camera package and film stock choices. That transcript is available upon request. The following five images were provided by Ahlgren to accompany his comments.

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Lindsey Vonn on set in LA. (Photo by Martin Ahlgren) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

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DP Martin Ahlgren on set in LA. (Photo by Andre Stringer) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

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The underground tunnel in LA. (Photo by Martin Ahlgren) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

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Image 1 of Paul Rabil on set in NY. (Photo by Martin Ahlgren) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

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Image 2 of Paul Rabil on set in NY. (Photo by Martin Ahlgren) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

Finally, sound designer and composer Gavin Little of echolab -- who also has a long history of collaborating with Shilo -- shares the sound design breakdowns for the Lindsey Vonn spot in the following video.

About Shilo
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer.  Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo's deeply held passions for design-infused storytelling and their innovative applications of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small.  From its studios in New York and La Jolla, California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production.  Shilo published its first book, We Make It Good, in 2007, and also curates the site www.WeMakeItGood.com. For more information, or to request a reel, please contact Tracy Chandler at +1.212.219.4700, or visit Shilo online at www.Shilo.tv.

About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

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"ColdGear, Paul Rabil +
Dick's" on Vimeo


Click here for larger version of this image Image 6 from Under Armour "ColdGear, Lindsey Vonn + Dick's" (Image courtesy of Shilo) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version. Click here for larger version of this image Image 7 from Under Armour "ColdGear, Lindsey Vonn + Dick's" (Image courtesy of Shilo) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version. Click here for larger version of this image Image 8 from Under Armour "ColdGear, Lindsey Vonn + Dick's" (Image courtesy of Shilo) Click on thumbnail for larger 72dpi image or Click HERE for 300dpi version.

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