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Jose
Gomez
Co-Founder, Creative
Director, Director |
Jose
Gomez began his career in 1990 when he joined skateboard manufacturer Giant
Distribution as an in-house designer. Quickly ascending to the position
of creative director, Jose spent the next few years building brands for
Giant, before joining Atlanta-based urban marketing and design firm Urbanistics
as partner and lead creative director. After crafting countless breakthrough
campaigns for music companies Arista, BMG, Sony and others, Jose fulfilled
his boyhood dream in 1994 by moving out west and starting his own skateboard
company, Rhythm. Overseeing all aspects of design and production,
Jose built Rhythm into a major force in the international skate, snow and
surf markets, eventually selling the company to global sports powerhouse
K2 in 1997. Next, Jose began developing a new footwear brand called
Adio, and once again, his artistic sensibility, product design, and
marketing leadership soon resulted in the company becoming a market leader,
its brand earning acclaim for its fresh and sophisticated approach, and
its global sales soaring past $55 million. Based on his successes,
over the years, Jose developed strong opinions on storytelling, design
and communications. After meeting André Stringer while shooting
a skateboard film, the two officially joined forces in 2004 to launch Shilo
as an independent creative production company. Today, Jose makes
his home in Shilo’s studio in Del Mar, California, where he serves as creative
director and director, leads Shilo's ongoing work worldwide, and continues
passionately pursuing his interests in storytelling, filmmaking and design.
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