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Services: Campaigns, projects.
Campaigns
- Developing marketing objectives to align messaging
- Creating tag lines, boilerplates, story pitches, press releases, backgrounders, press kits, electronic press kits and other strategic marketing content
- Contacting media and analysts to introduce company executives and their subject-matter expertise for current news stories and to share breaking news
- Developing custom media distribution lists
- Authoring, editing and placing byline articles
- Monitoring target media editorial calendars and submitting materials for feature coverage
- Consulting on targeted advertising, promotional and business-development opportunities
- Monitoring industry awards calendars and submitting entries
- Seeking speaking engagements for company executives at industry events
- Serving as spokesperson, as appropriate
- Developing media events
- Tracking and packaging media exposure
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