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LBBonline.com, March 9, 2024
AI Has A Gender Bias: Now What?

LBB speaks to Tag’s Deepti Velury, Sarofsky’s Erin Sarofsky, MullenLowe Group’s Veronica Millan, and Locaria’s Odile Berthon to learn about AI’s current gender bias, why it’s an issue, and what can be done to address it

Drama Quarterly, March 6, 2024
Introducing Echo

Stefan Draht, creative director of Sarofsky, walks DQ through the creative process behind designing the title sequence for Marvel Studios’s Disney+ series Echo, which follows the title character on a journey to reconnect with her Native American roots.

Canvas Rebel, Feb. 29, 2024
Meet Erin Sarofsky

AI is the topic du jour ... and my take is marketing specific

AdsoftheWorld.com, Feb. 2, 2024
Illinois Cares for Kids: Real Life Influencer

Through the creative leadership of 1o8, the Illinois Department of Human Services, Illinois Cares for Kids, and the Illinois Network of Child Care Resource and Referral Agencies have just released this new campaign...

LBBonline.com, Feb. 2, 2024
Sarofsky Title Sequence Captures Marvel Studios’ Echo’s Grounded Mysticism

Director Sydney Freeland showcases a different part of the Marvel Cinematic Universe

NewCity, Feb. 2, 2024
Today In Culture, Friday, February 2, 2024

Sarofsky Creates Title Sequence For Marvel Studios’ “Echo”

ReelChicago.com, Feb. 2, 2024
Sarofsky rises to the challenge of Marvel’s Echo title sequence

Prior to the exclusive streaming debut of Marvel Studios’ Echo on Disney Plus and Hulu on January 10, Executive Producer and Director Sydney Freeland made it clear that the series would offer a unique perspective on the Marvel Cinematic Universe: the fate of a family...

AdsofBrands.net, Feb. 1, 2024
Marvel Studios' Echo's Grounded Mysticism Brought to the Forefront in Sarofsky Title Sequence Scored by Yeah Yeah Yeahs

...The first series under the Marvel Studios Spotlight banner, Echo follows Maya Lopez as she faces her past, reconnects with her Native American roots, and embraces the meaning of family and community in the hope of moving forward...

Screen Magazine, Feb. 1, 2024
Marvel Studios’ Echo’s Grounded Mysticism Shines in Sarofsky Title Sequence Scored by Yeah Yeah Yeahs

...For the creatives and producers from one-stop cross-media production company Sarofsky, this opportunity to create Echo’s main title sequence became a momentous challenge...

SHOOTonline.com, Feb. 1, 2024
Marvel Studios’ Echo’s Grounded Mysticism Brought to the Forefront in Sarofsky Title Sequence Scored by Yeah Yeah Yeahs

...With Creative Director Stefan Draht and Producer Kelsey Hynes leading the project on Sarofsky’s behalf, their captivating 90-second sequence is scored with the anthemic track “Burning” from Yeah Yeah Yeahs...

LBBonline.com, Jan. 25, 2024
Erin Sarofsky on Overcoming Biases and Shaping the Future with AI

The Sarofsky founder tells LBB’s Ben Conway about how she and her companies use AI, and why “the onus is on women” to experiment with new tech as early as possible

AdsofBrands.net, Jan. 24, 2024
Sarofsky Extends Role with All-Star Talents Behind New Illinois Cares for Kids Campaign Targeting Real-Life "Influencers"

In mid-2022, the State of Illinois announced the launch of "I Got Love / Siento Amor," a statewide enrollment campaign for child care and early education services featuring Illinois artists, musicians, and production partners...

Behance.net, Jan. 24, 2024
Illinois Cares for Kids Targets Real-Life ‘Influencers’

Developed with creative shop 1o8, that integrated marketing campaign spanning all media amplified the state’s one-stop-shop for all things Early Childhood Education and Care, at Illinois Cares for Kids. To date, that groundbreaking campaign has reached millions upon millions of people...

Creativepool.com, Jan. 24, 2024
Sarofsky Extends Role with All-Star Talents Behind New Illinois Cares for Kids Campaign Targeting Real-Life ‘Influencers’

...Involving an All-Star roster of Illinois-based talents, the “I Got Love” campaign was built around the original work of one-stop cross-media production company Sarofsky in collaboration with illustrator, artist, designer, and street muralist Shawn Smith...

ReelChicago.com, Jan. 24, 2024
Sarofsky, 1o8 and Tessa team up on new Illinois Cares For Kids campaign

Reel Ad of the Week

SHOOTonline.com, Jan. 24, 2024
Sarofsky Extends Role With All-Star Talents Behind New Illinois Cares For Kids Campaign Targeting Real-Life ‘Influencers’

...Continuing to leverage Sarofsky’s look, feel, and characters created for “I Got Love,” the new “Real-Life Influencer” campaign launched last week, celebrating the hardworking, “influential” individuals that work in Early Childhood Education and Care all over Illinois...

SHOOTonline.com, Jan. 24, 2024
Illinois Cares for Kids “Real Life Influencer”

Illinois Cares for Kids is the one place Illinois parents, grandparents, caretakers, teachers, and child care providers can access all things related to early childhood education and care in Illinois.

Roastbrief.us, Jan. 23, 2024
Sarofsky Extends Role with All-Star Talents Behind New Illinois Cares for Kids Campaign Targeting Real-Life ‘Influencers’

...Worth noting, Sarofsky’s original designs remain in wide usage across all the Illinois Cares for Kids websites and social media platforms...

LBBonline.com, Nov. 13, 2023
The Work That Made Me: Cat McCarthy

Design lead at Sarofsky on having a passion for motion design, title sequence projects and why design is a storytelling device

The Daily Herald, Nov. 11, 2023
Main Title Concepting, Design and Pitching

Create a professional main title treatment with the Sarofsky team!

Ads of Brands, Nov. 7, 2023
Cramer-Krasselt and Sarofsky Team-Up for Landmark Credit Union's Clever "Banking Made Easy" Campaign Spots

Each finished spot also features exceptional color grading completed through Sarofsky’s strategic partnership with Nolo Digital Film

LBBonline.com, Nov. 7, 2023
Cramer-Krasselt and Sarofsky Present Powerful Customer Story for Landmark Credit Union

Conceived by Cramer Krasselt, each spot colourfully embodies Landmark’s new visual identity and commitment

Screen Magazine, Nov. 7, 2023
Cramer-Krasselt and Sarofsky Team Up for Landmark Credit Union’s Clever ‘Banking Made Easy’

Landmark Credit Union recently launched an integrated marketing campaign activating its refreshed brand identity through the theme of Banking Made Easy.

Behance.net, Nov. 6, 2023
Landmark Credit Union Banking Made Easy Campaign

The video components of the cross-media campaign developed by leading independent marketing, advertising, and communications agency Cramer Krasselt include a :30 spot (“Emily’s Landmark Checking Story”), two :15 spots (“Sarah’s Landmark Auto Loan Story” and “Tyler’s Landmark Loan Story”), and many custom cut-down versions.

Creativepool.com, Nov. 6, 2023
Cramer-Krasselt and Sarofsky Team-Up for Landmark Credit Union’s Clever “Banking Made Easy” Campaign Spots

These spots were produced in their entirety by one-stop cross-media production company Sarofsky.

ReelChicago.com, Nov. 6, 2023
Cramer-Krasselt and Sarofsky team-up for Landmark campaign

The campaign’s seamless and sophisticated visual-effects driven narratives maximize capabilities Sarofsky has mastered through its high-profile collaborations with top-tier studios, brands, and agencies worldwide.

SHOOTonline.com, Nov. 6, 2023
Cramer-Krasselt and Sarofsky Team-Up For Landmark Credit Union’s Clever "Banking Made Easy" Campaign Spots

Spots Feature Exceptional Color Grading Via Nolo Digital Film

Signal to Noise Podcast, Nov. 6, 2023
115 - Duarte Elvas

Duarte is a creative director at Chicago-based Sarofsky. He's been working there for a while, and rose through the ranks to become a renowned designer and project leader.

The Female Quotient, Oct. 17, 2023
Equality Lounge at Advertising Week

#RaiseHerProfile: Elevating Women to Overcome Biased AI

FrameOne on YouTube.com, Aug. 1, 2023
Ep. 07 - Erin Sarofsky (Sarofsky)

FrameOne explores the emotional journey of leaders within the creative industry during their early startup years. In this episode, Drysen sits down with Erin Sarofsky, the legendary woman behind Sarofsky to discuss everything from the importance of relationships, and investing in your team.

Typeroom.eu, June 15, 2023
Sarofksy’s viral and high-end work brings cinematic title design to the spotlight

Creating a movie or a series is a huge deal, whether it is a short DIY film or a Hollywood blockbuster. Every little detail needs to be taken care of to achieve maximum quality and impress the audience and critics too...

Promax Daily Brief, June 12, 2023
Lines Mean A Lot in Sarofsky’s ‘Platonic’ Main Titles

For the main titles of Apple TV Plus’ Platonic, Chicago-based agency Sarofsky went simple and subtle, creating a sequence of blue and pink lines that chase after each other in sometimes straight, sometimes curlicue patterns...

CGW.com, June 1, 2023
Sarofsky evolves its elemental design touches for James Gunn’s Guardians of the Galaxy Vol. 3

Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, Guardians of the Galaxy Vol. 3 is the final installment in the film series’ blockbuster trilogy.

LBBonline.com, May 23, 2023
Sarofsky Evolves Elemental Design Touches for James Gunn’s 'Guardians of the Galaxy Vol. 3'

The Sarofsky team has been lending its talents to the 'Guardians of the Galaxy' title sequence design since the first film released in 2014

NewCity.com, May 23, 2023
Today In The Culture, May 23, 2023

“Guardians of the Galaxy Vol. 3” Again Highlight Sarofsky Main Titles

AdsofBrands.net, May 22, 2023
Sarofsky Evolves its Elemental Design Touches for James Gunn's "Guardians of the Galaxy Vol. 3"

...Written and directed by James Gunn, and featuring an ensemble cast including Chris Pratt, Zoe Saldana, Dave Bautista, Karen Gillan, Pom Klementieff, Vin Diesel, Bradley Cooper, Will Poulter, Sean Gunn, Chukwudi Iwuji, Linda Cardellini, Nathan Fillion, and Sylvester Stallone, like the previous two installments and the recent Holiday Special, “Guardians of the Galaxy Vol. 3” also features key visual contributions from one-stop cross-media production company Sarofsky...

Creativepool.com, May 22, 2023
Sarofsky Evolves its Elemental Design Touches for James Gunn’s “Guardians of the Galaxy Vol. 3”

...The results infuse each film’s main title sequence with an animated, custom-designed typeface, bold treatments for the Guardians of the Galaxy logo, and typography for the film’s locator cards...

ReelChicago.com, May 22, 2023
Sarofsky evolves its elemental design touches for Guardians of the Galaxy Vol. 3

The Sarofsky touch floats like a feather through the opening titles of Guardians of the Galaxy Vol. 3.

Screen Magazine, May 22, 2023
Marvel Blockbuster ‘Guardians of the Galaxy Vol. 3’ Showcases Visual Artistry from Sarofsky

...Let’s take a look at the work from Sarofsky for the latest Marvel blockbuster...

SHOOTonline.com, May 22, 2023
“Guardians of the Galaxy, Vol. 3” Main Title

...For the third and last film of the "Guardians of the Galaxy" trilogy, the vibe of the main title sequence is definitely a departure from the upbeat ones in Vol. 1 and 2...

SHOOTonline.com, May 22, 2023
Sarofsky Evolves its Elemental Design Touches for James Gunn’s “Guardians of the Galaxy Vol. 3”

...Beginning with the second film, Sarofsky also pioneered the design for what was then a new dimension of the Marvel Studios Cinematic Universe: the must-see “storytelling” end crawl...

Motionographer.com, May 15, 2023
Nolo Digital Film Relocates to Sarofsky Studio

Nolo’s Colorful History and Future

NewCity.com, May 12, 2023
Today In The Culture, May 12, 2023: Nolo Goes to Sarofsky

Workers at Nolo and Sarofsky: Nolo Digital Film founder and colorist Mike Matusek; Sarofsky managing director/executive producer Steven Anderson; Sarofsky head of production Joel Signer; Nolo senior colorist Elliot Rudmann; Sarofsky principal and ECD Erin Sarofsky; Nolo color assistant Kathleen Young…

postPerspective.com, May 11, 2023
Chicago’s Sarofsky and Nolo Partner, Share Space and Resources

Thanks to a new strategic partnership between Sarofsky and Nolo Digital Film, Nolo has moved to Sarofsky’s studio in Chicago’s West Loop and is now sharing Sarofsky’s customer service and production resources.

ScreenMag.com, May 10, 2023
Nolo Digital Film Relocates to Sarofsky Studio, Sparking Partnership Between the Two Companies

Two cornerstone companies of the Chicago creative content community are teaming up...

The Daily Brief, May 9, 2023
Top Stories: Sarofsky, Nolo Digital Film Announce Strategic Partnership

Chicago-based Sarofsky and Nolo Digital Film have entered into a strategic partnership with Nolo moving into Sarofsky’s studio in Chicago’s West Loop, said Sarofsky Principal and Executive Creative Director Erin Sarofsky and Mike Matusek, Founder and Colorist at Nolo Digital Film...

AdsofBrands.net, May 9, 2023
Nolo Digital Film Relocates to Sarofsky Studio, Uniting Premier Color-Grading and Production Under One Roof

...As a key part of this new arrangement, Sarofsky’s Managing Director/Executive Producer Steven Anderson and Head of Production Joel Signer will share oversight on production for both companies. This unique collaboration seamlessly combines the offerings of two visionary artist-owned production entities...

ReelChicago.com, May 9, 2023
Nolo Digital Film relocates to Sarofsky Studio

...Moving forward, Nolo’s top-tier talents remain dedicated to delivering exceptional color grading and digital intermediate mastering services to both in-studio and virtual clients, catering to the distinct requirements of the advertising and entertainment industries...

LBBonline.com, May 9, 2023
Nolo Digital Film Relocates to Sarofsky Studio

Companies will share customer service and production resources, and combine superpowers on demand

SHOOTonline.com, May 9, 2023
Nolo Digital Film’s Relocation To Sarofsky Studio Unites Premier Color-Grading with Cross-Media Production and Finishing Expertise Under One Roof

Whether exclusively for color, or in combination with Sarofsky’s elite creative and/or finishing pipelines, Chicago’s home for premier color lives on at Nolo.

Indiewire.com, April 12, 2023
How the Opening Titles of Netflix’s ‘Beef’ Underscore and Undercut Its Characters’ Delusions

Series creator Lee Sung Jin tells IndieWire about wielding the 10 title card paintings to visually turn the screws on the characters in his Netflix series.

GroupSJR.com, March 29, 2023
Celebrating Women’s History Month: Changemakers Who Inspire Our Team

Erin Sarofsky is the leader of Sarofsky, a creative studio in Chicago, IL. The studio has made some of the most memorable title sequences for film and television in the past and very recently.

LBBonline.com, March 8, 2023
Finely Sliced: Finding the Feel of a Piece with Tom Pastorelle

Sarofsky senior editor on differing styles, creating a story arc, editing music, TikTok and Instagram

Career Slay Podcast, Feb. 14, 2023
Episode 12: Designing a Legacy

Have you ever thought about the legacy you want to leave behind? In this episode of Career Slay, I interview Erin Sarofsky, the President, Owner, and Executive Creative Director of Sarofsky Corp. As a female founder and director, Erin is breaking barriers in her industry and designing her own legacy.

Between the Keyframes, Feb. 8, 2023
Reel Time Real Talk - Part 3

In this episode, Erin and Austin review and critique three more listener reel submissions for part two of their “Reel Time, Real Talk” mini-series.

Between the Keyframes, Jan. 25, 2023
Reel Time Real Talk - Part 2

In this episode, Erin and Austin review and critique three more listener reel submissions for part two of their “Reel Time, Real Talk” mini-series.

Go Solo, Jan. 23, 2023
Go Solo: We are Makers - Sarofsky

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Erin Sarofsky, founder of Sarofsky, located in Chicago, IL, USA.

The Fabulist, Jan. 13, 2023
Erin at Sarofsky

On the journey to building a legacy, there is a fine line between fragility and stability.

Between the Keyframes, Jan. 11, 2023
Reel Time Real Talk - Part 1

In this episode, Erin and Austin review and critique three listener reel submissions for part one of their “Reel Time, Real Talk” mini-series.

ScreenMag.com, Jan. 6, 2023
Creative Director Stefan Draht Answers Five Questions with SCREEN

What do The X-Files, Hellboy, and the best restaurant in Amsterdam have in common...

ScreenMag.com, Jan. 2, 2023
Sarofsky Teams Up with Marvel Studios for ‘The Guardians of the Galaxy’ Special

As we head into the new year, let’s take one last look at some stellar work from the holiday season...

The Daily Brief, Dec. 23, 2022
Sarofsky Adds Retro Touch to ‘Guardians of the Galaxy’ Special

In Disney Plus’ The Guardians of the Galaxy Holiday Special, Peter Quill aka Star-Lord’s loyal crew searches the galaxy for the perfect Christmas present for him...

CreativeCOW.net, Dec. 21, 2023
James Gunn’s Marvel Studios’ Presentation: The Guardians of the Galaxy Holiday Special Features Retro TV Main Title Typography Crafted by Sarofsky

“The Guardians of the Galaxy Holiday Special” image courtesy of Sarofsky, (c) 2022 MARVEL.

LBBonline.com, Dec. 21, 2022
Sarofsky Crafts Retro Typography for The Guardians of the Galaxy Holiday Special

Highly stylised type introduces the main credits and the title of James Gunn’s Marvel Studios’ special presentation

AdsofBrands.net, Dec. 20, 2022
"The Guardians of the Galaxy Holiday Special" Features Retro TV Main Title Typography Crafted by Sarofsky

"James Gunn wanted this TV Special to feel pretty different from the previous two ‘Guardians of the Galaxy’ films. He wanted it to feel more like, well… a TV Special. Since these were very popular in the 1970s, we were all drawn to that period for inspiration. The juxtaposition of styles felt very much in line with the overall vibe of the show."

FiredbyDesign.com, Dec. 20, 2022
Sarofsky adds retro touch to The Guardians of the Galaxy Holiday Special

The 70's style titles for The Guardians of the Galaxy Holiday Special, currently showing on Disney+, have a deceptively complex design backstory

ArtoftheTitle.com, Dec. 20, 2022
Peacemaker (2022)
...Title Design Studio: Sarofsky; Executive Creative Director: Erin Sarofsky; Executive Producer: Steven Anderson; Creative Lead: Duarte Elvas; Designers: Duarte Elvas, Chris Rodriguez; Producer: Dylan Ptak...

Behance.net, Dec. 20, 2022
Guardians Holiday Special Features Sarofsky
As he has done on his recent projects, including “Peacemaker,” “The Suicide Squad” and both “Guardians of the Galaxy” blockbusters, Gunn once again invited the creatives and producers from one-stop cross-media production company Sarofsky to provide type design for his captivating main title sequence.

CGW.com, Dec. 20, 2022
Marvel Studios’ The Guardians of the Galaxy Holiday Special features retro TV main title typography crafted by Sarofsky
Entitled “I Don't Know What Christmas Is (But Christmastime Is Here),” the ditty plays out hilariously, as highly stylized type appears, introducing the main credits and the title.

Creativepool.com, Dec. 20, 2022
James Gunn’s Marvel Studios’ Special Presentation: “The Guardians of the Galaxy Holiday Special” Features Retro TV Main Title Typography Crafted by Sarofsky
By Elvas’ account, Gunn was interested in seeing treatments that felt lo-fi and less polished, to resemble the classic holiday specials of that era.

SHOOTonline.com, Dec. 20, 2022
James Gunn’s Marvel Studios’ Special Presentation: "The Guardians of the Galaxy Holiday Special" Features Retro TV Main Title Typography Crafted By Sarofsky
“We love the contrast we achieved between the classic vintage holiday typography and the futuristic world of Knowhere,” Elvas concluded. “The juxtaposition of these two completely different worlds was a stroke of genius by James, and it was a delight to contribute to that visual contrast with our graphics.”

SHOOTonline.com, Dec. 20, 2022
"The Guardians of the Galaxy" Holiday Special - Main Title Sequence
It’s almost Christmas time in Knowhere and the stories about the Earth-specific holiday are spreading among its inhabitants. As a kind gesture of appreciation for Peter Quill, an alien band performs a song that shall become an intergalactic historical document about this “Christmas” celebration.

PrintMag.com, Dec. 13, 2022
Don’t You Dare “Skip Intro”— Our Top 10 Television Opening Title Sequences of 2022

It’s widely held that we’re in a Golden Age of television, and with that has come a Golden Age of opening title sequences. It’s now commonplace for prestige television shows to come accompanied by captivating opening credits that are works of art in their own right...

ArtoftheTitle.com, Dec. 7, 2022
The Guardians of the Galaxy: Holiday Special

..
.PRODUCTION STUDIO: Sarofsky Corp.; CREATIVE LEAD: Duarte Elvas; LEAD CREATIVE: Erin Sarofsky; CATEGORY: Film...

WeGotThisCovered.com, Dec. 7, 2022
James Gunn shares favorite childhood hero leaving fans begging for him to be included in the DCU

Designer Erin Sarofsky, who was partially responsible for the retro typography of the Guardians of the Galaxy: Holiday Special, shared some sentiments about working with Gunn that set a storm in motion that apparently only the Green Arrow can stop...

ComicBook.com, Dec. 7, 2022
James Gunn Reveals His Own Flashy DC Studios Logo

If you have a friend who's great at graphic design, they might make you a new business card when you get a new job. DC Studios co-CEO James Gunn gets to take that to an extreme, with a custom animated logo from designer (and frequent Gunn collaborator) Erin Sarofsky. Sarofsky worked with Gunn developing a look and feel for the graphic design of the Guardians movies, which stand as some of Marvel's most visually distinctive promotional campaigns to date. While celebrating the Guardians of the Galaxy Holiday Special on Twitter, Gunn gave fans a look at his little "video business card," which only we are calling it.

NewcityFilm.com, Dec. 6, 2022
Film 50 2022: MAKERS—Producers, Crew & Production Services

Erin Sarofsky | Main Title Designer/Executive Creative Director/Owner, Sarofsky

ArtoftheTitle.com, Nov. 30, 2022
Werewolf by Night (2022)

...PRODUCTION STUDIO: Sarofsky Corp.; CREATIVE DIRECTOR: Duarte Elvas...

postPerspective.com, Nov. 23, 2022
Sarofsky Ups Joel Signer and Adds Will Townsend

Sarofsky, which provides animation, visual effects, motion design and live-action to tell stories, has promoted senior producer Joel Signer to head of production. The studio has also added LA-based producer Will Townsend...

BTLNews.com, Nov. 22, 2022
Sarofsky Ups Joel Signer to Head of Production, Adds Producer Will Townsend

...Named Sarofsky’s Senior Producer in 2021 after joining the company in 2018, Signer’s credits include breakthrough commercials, brand films, and docuseries, as well as creative contributions to a growing list of blockbuster films and television series...

ScreenMag.com, Nov. 22, 2022
Sarofsky Adds Hollywood Producer Will Townsend, Promotes Joel Signer to Head of Production

...A key contributor to the high-profile output of Chicago’s most prolific agencies and studios for the past two decades, Signer is a former Optimus Colorist who also held Chicago staff producer positions with Beast Editorial, Company 3, and Method Studios...

Motionographer.com, Nov. 21, 2022
Ask Between the Keyframes XIIII

This week’s question is: What is it going to take to start a real dialogue about better working conditions, pushing back on clients, and fighting for your artists work life balance?

CGW.com, Nov. 16, 2022
One-Stop cross-media production company Sarofsky promotes Joel Signer to Head of Production, adds Producer Will Townsend

“...They are very people-oriented and people-driven, with a certain upbeat energy that makes working fun. As a result, the work is extra special, and that comes from the genuine enthusiasm from the leadership and everyone involved....”

The Daily Brief, Nov. 18, 2022
Top Stories: Sarofsky Names Joel Signer Head of Production

Joel Signer has been promoted to head of production at Chicago- and Los Angeles-based production company Sarofsky, while producer Will Townsend has joined the staff, said Managing Director/Executive Producer Steven Anderson on Friday...

AdsofBrands.net, Nov. 18, 2022
Sarofsky Promotes Joel Signer to Head of Production, Adds Hollywood Producer Will Townsend

...Originally from Chicago, Townsend spent the past nine years with Sony Pictures in LA, where his career soared into the entertainment-industry stratosphere...

CreativeCOW.net, Nov. 18, 2022
One-Stop Cross-Media Production Company Sarofsky Promotes Joel Signer to Head of Production, Adds Hollywood Producer Will Townsend

“...I believe, no matter the size of the project or budget, our attention to the details (large and small) is second to none,” Signer explained. “I am extremely excited about my new role and being part of this incredible team...”

Creativepool.com, Nov. 18, 2022
One-Stop Cross-Media Production Company Sarofsky Promotes Joel Signer to Head of Production, Adds Hollywood Producer Will Townsend

“...Deeply respected by our artists and clients alike, he is honest, trustworthy, and unafraid of challenges. He’s a fantastic producer, and he’s fully prepared to take on the additional responsibilities as Head of Production...”

SHOOTonline.com, Nov. 18, 2022
One-Stop Cross-Media Production Company Sarofsky Promotes Joel Signer to Head of Production, Adds Hollywood Producer Will Townsend

“...His personality is a perfect fit for this business, he constantly brings us a different perspective based on his experience at Sony Animation, and he is eager to learn everything about Sarofsky. Also great with clients, he has all the qualities we look for in our producers...”

AWN.com, Nov. 9, 2022
Sarofsky Creates Marvel Studios' ‘Werewolf by Night’ Title Sequences

For multi-award-winning composer Michael Giacchino’s directorial debut, the cross-media production company’s creative team embraced the director’s vision and dedication to classical aesthetics, capturing the stylized look and feel of a classic horror film from the 1930s-1940s.

Motionographer.com, Nov. 7, 2022
Ask Between the Keyframes XIII

This week’s question is: How do you career map in our ever-changing field?

Frame.io Blog, Nov. 3, 2022
How a Chicago Studio Builds Titles for the Biggest Names in the Business

“Art is part of our ethos, but it’s really the problem that gets us going.”

ReelChicago.com, Nov. 1, 2022
Michael Giacchino chooses Sarofsky for Marvel’s ‘Werewolf by Night’

...Recently released on Disney+, the Marvel Studios Special Presentation Werewolf by Night starring Gael García Bernal, Laura Donnelly, Harriet Sansom Harris, and Eugenie Bondurant represents Giacchino’s feature directorial debut...

Screen Magazine, Nov, 1, 2022
Oscar Winner Michael Giacchino Chooses Sarofsky for Marvel Studios’ ‘Werewolf by Night’

Let’s take a look at the opening sequence...

AdsofBrands.net, Oct. 31, 2022
Sarofsky Details Design Contributions to Marvel Studios' "Werewolf by Night

Giacchino began: "I absolutely loved working with Sarofsky on Werewolf by Night. During production I prioritized practical effects as much as possible, and when we started in post, Sarofsky fully embraced that approach..."

CGW.com, Oct. 31, 2022
Sarofsky crafts stunning title sequences in the style of classic horror films for Marvel Studios’ Werewolf by Night

...Bove and Sarofsky’s creatives set out to experiment on set with light placement, movement and flickering, which reportedly made the shoot very exciting...

The Daily Brief, Oct. 31, 2022
Hot Spot: Sarofsky Captures Marvel’s ‘Werewolf by Night’

“...The shots they created (many crafted physically and then photographed) are stunning, and they were fantastic collaborators.”

LBBonline.com, Oct. 31, 2022
Sarofsky Details Design Contributions to Marvel Studios’ ‘Werewolf by Night'

Rising director and renowned composer Michael Giacchino chooses Sarofsky for opening and main-on-end title sequences

SHOOTonline.com, Oct. 31, 2022
Rising Director and Renowned Composer Michael Giacchino Chooses Sarofsky for Marvel Studios’ “Werewolf by Night” Opening and Main-On-End Title Sequences

“Werewolf by Night” opening image courtesy of Sarofsky.

SHOOTonline.com, Oct. 31, 2022
“Werewolf by Night” Main-on-End

Stylized to look and feel like a classic horror film from the 1930s or 1940s, all aspects of the “Werewolf by Night” production are designed to remain consistent with this visual language. For Director Michael Giacchino, all solutions needed to be authentic to the time period, ruling out CG as a resource.

AdsofBrands.net, Oct. 26, 2022
New Aveeno Kids Campaign from Doner, The Barkers, and Sarofsky Celebrates Children’s Independence

...The Barkers began: "Kids taking care of themselves is powerful. From our points of view, independence is the inspiration behind this entire campaign. We take the simple moment of taking a bath and show how impactful it can be..."

LBBonline.com, Oct. 26, 2022
Aveeno's Care Crew Helps Kids Take Charge of Bath Time in Vibrant Spots

Aveeno Kids campaign from Doner, The Barkers, and Sarofsky celebrates children’s independence

ReelChicago.com, Oct. 25, 2022
Aveeno Kids campaign from Doner, The Barkers, and Sarofsky

A new Aveeno Kids cross-media campaign titled Kids Can has recently debuted from full-service advertising agency Doner...

SHOOTonline.com, Oct. 25, 2022
Aveeno Kids Launch Campaign

...the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky...

SHOOTonline.com, Oct. 25, 2022
New Aveeno Kids Campaign from Doner, The Barkers, and Sarofsky Celebrates Children’s Independence

A new Aveeno Kids cross-media campaign entitled “Kids Can” has recently debuted from full-service advertising agency Doner.

Motionographer.com, Oct. 3, 2022
Ask Between the Keyframes XI

If you had to arrange a Motion Design meet-up, how would you pick the speakers and the topics?

Screen Magazine, Sep. 20, 2022
Sarofsky’s Design Expertise Powerfully Frames ‘The Gray Man’ Starring Ryan Gosling, Chris Evans

“…Erin Sarofsky is an esteemed collaborator of the highest standard,” the Russos began. “We have partnered with her on many projects throughout the course of our career, and she consistently delivers incredibly inspired and elevated creative. We are thrilled and honored to have her work showcased for this film…”

Maxon.net, Sep. 13, 2022
Creating the titles for HBO’s “The Staircase”

Sarofsky explains their process for creating a title sequence that foreshadows the true crime drama’s themes and a family divided.

Stashmedia.tv, Sep. 12, 2022
Stash 155 Records a Bright New Motion Chapter

STASH 155 includes outstanding work by: ...Sarofsky...

Motionographer.com, Aug. 31, 2022
Sarofsky’s Design Expertise Powerfully Frames Russo Brothers’ Explosive “The Gray Man”

...With the studio’s collaborations soaring to new heights and even involving a few other A-List directors, to this day, nothing generates more excitement than a call from the Russos...

Promax Daily Brief, Aug. 19, 2022
Sarofsky Partners With Russos for Netflix’s ‘The Gray Man’

Chicago and Hollywood-based design firm Sarofsky went back to work with Joe and Anthony Russo to create the graphics package as well as the main and main-on-end titles for Netflix’s spy thriller, The Gray Man.

PRNewswire.com, Aug. 18, 2022
Stella & Chewy's Launches First-Ever National Ad Campaign, "All You Need is Raw"

...Graphics/Titles Credits: Sarofsky; Erin Sarofsky- Executive Creative Director; Steven Anderson- Executive Producer; Stefan Draht- Creative Director; Duarte Elvas- Creative Director; Will Townsend- Producer; Joel Signer- Producer; Mollie Davis- Animator/Designer; Travis Hawthorne- Animator/Designer...

AdsofBrands.net, Aug. 17, 2022
Sarofsky's Design Expertise Powerfully Frames Russo Brothers' Explosive "The Gray Man"

...With the directors turning once again to their longstanding collaborators at one-stop cross-media production company Sarofsky for sublime storytelling graphics, including the film’s main title treatment and main-on-end (MOE) title sequence, once again, the iconic visual results speak for themselves...

LBBonline.com, Aug. 17, 2022
Sarofsky’s Design Expertise Powerfully Frame Russo Brothers’ Explosive ‘The Gray Man'

Sarofsky tapped for sublime storytelling graphics including the film’s main title treatment and main-on-end (MOE) title sequence

Stashmedia.tv, Aug. 17, 2022
Sarofsky Sculpts “The Gray Man” Titles for Netflix

Following their collaboration on Captain America: The Winter Soldier, the Sarofsky crew reteam with the Russo brothers to package the directing duo’s Netflix spy thriller The Gray Man in hyper-detailed CG vignettes and bold typography...

Behance.net, Aug. 16, 2022
Sarofsky’s Design Expertise Frames “The Gray Man”

...With the studio’s collaborations soaring to new heights and even involving a few other A-List directors, to this day, nothing generates more excitement than a call from the Russos...

CGW.com, Aug. 16, 2022
Sarofsky’s design expertise powerfully frames Russo Brothers’ explosive The Gray Man

...For The Gray Man, the directors sought to create an iconic, standalone MOE to establish the visual connective tissue for the film and franchise...

Creativepool.com, Aug. 16, 2022
Sarofsky’s Design Expertise Powerfully Frames Russo Brothers’ Explosive “The Gray Man”

“...Erin Sarofsky is an esteemed collaborator of the highest standard,” the Russos began. “We have partnered with her on many projects throughout the course of our career, and she consistently delivers incredibly inspired and elevated creative. We are thrilled and honored to have her work showcased for this film...”

ReelChicago.com, Aug. 16, 2022
Sarofsky collaborates with the Russo Brothers in The Gray Man

...In the words of Owner and Executive Creative Director Erin Sarofsky, “We are so grateful to have a long relationship with the Russos. We couldn’t be happier to be a part of their trusted team...”

SHOOTonline.com, Aug. 16, 2022
“The Gray Man” Design Montage

...Our team was brought into this project during the script phase to help develop the look and feel of the film from a motion design perspective. The process started with a series of brainstorming sessions...

SHOOTonline.com, Aug. 16, 2022
Sarofsky’s Design Expertise Powerfully Frames Russo Brothers’ Explosive “The Gray Man”

....Another veteran of numerous AGBO productions through Sarofsky, Creative Director Duarte Elvas described the many benefits arising from the rare situation of boarding a project in the script phase...

Motionographer.com, Aug. 15, 2022
Ask Between the Keyframes X

This week's question: When seeking a full time job, what do you think a Motion Design portfolio should look like and include?

LBBonline.com, Aug. 12, 2022
Uprising: Dean Ripper on Creating Work Imbued with Emotion

The Sarofsky animator/designer on his craft and why there’s nothing better than breathing life into a piece of art, writes LBB’s Ben Conway

Motionographer.com, Aug. 1, 2022
Ask Between the Keyframes IX

This week’s question: Am I a junior or senior designer? I saw someone who worked for an agency for four months and they started calling themselves senior. But what actually defines that? And, How should I represent myself?

The Chicago Egotist, Aug. 1, 2022
1o8 Creates Multi-Media Campaign for Illinois Cares for Kids

...All communications are in both Spanish and English, so Illinois families can quickly and efficiently find the right providers and resources...

Adweek’s AgencySpy, July 28, 2022
Thursday Stir

-1o8, a Chicago commerce-driven creative agency, has launched “I Got Love,” the inaugural statewide advertising campaign for Illinois Cares for Kids—featuring Illinois artists, musicians and production partners...

AdsoftheWorld.com, July 27, 2022
Illinois Cares for Kids: I Got Love

...At the centerpiece of the campaign is a charming, animated video which introduces a fresh, modern rendition of the Nat King Cole classic ‘I Got Love’...

ABC 7 Chicago, July 26, 2022
New 'Illinois Cares for Kids' campaign encourages early childhood enrollment

"...We're making Illinois the best state in the nation to raise a child - and it's essential to ensure families have access to affordable early childhood education and care to build a strong foundation for a lifetime of learning," Governor JB Pritzker said in a press release. "Illinois Cares for Kids helps Illinois families choose from hundreds of local providers to find the right match for their children..."

Illinois.gov, July 26, 2022
Governor Pritzker Launches Illinois Cares for Kids Statewide Enrollment Campaign "I Got Love / ¡Siento Amor!"

...The enrollment campaign is part of Governor Pritzker's Learning Renewal Efforts and is a collaboration between the Governor's Office of Early Childhood Development, Illinois Network of Child Care Resource and Referral Agencies, Illinois Department of Human Services, and the Illinois Board of Higher Education...

ReelChicago.com, July 26, 2022
Reel Ad of the Week: I Got Love campaign for Illinois Cares for Kids does everything right

1o8, the Chicago commerce-driven creative agency, tapped the talents of Illinois artists, musicians, and production partners, leveraging the illustrations of artist, designer and street muralist Shawn Smith, the vocals of super songstresses Meagan McNeal and Arla Vox, the animation production expertise of Sarofsky, and the music production skills of Squeak E. Clean, to help develop and execute a fresh new rendition of the Nat King Cole classic ‘I Got Love’ in a charming, multi-generation-appealing video.

WindyCityEvents.com, July 26, 2022
New ‘Illinois Cares for Kids’ campaign encourages early childhood enrollment

Illinois launched a new statewide enrollment campaign for childcare and early education services called “I Got Love” or “Siento Amor” Tuesday.

Motionographer.com, July 25, 2022
Ask Between the Keyframes VIII

What should a JR artist look to learn if they want to move into a creative leadership role?

Communication Arts, July 15, 2022
The Staircase opening titles

Illusory perspectives and reflections in Sarofsky’s main titles for The Staircase clue viewers into the intrigue behind this true crime murder series.

Leff Communications, July 14, 2022
Why I still take on editing projects

...In my conversation with Erin Sarofsky, the founder of Sarofsky, she described it as “running toward the fire.” I’ve worked on enough challenging projects over the years to know what’s required and how to get it done without wasting any time. And if that frees up colleagues for other projects, all the better...

Stashmedia.tv, July 14, 2022
Stash 154 Turns Up the Summer Heat!

STASH 154 includes work by SAROFSKY.

Maxon on YouTube.com, July 6, 2022
Stefan Draht at The 3D and Motion Design Show

Bringing Glass to Life for The Staircase

Emmy Magazine, June, 2022
Against Type

The team behind the title sequence for Peacemaker went for the unexpected - and struck that gotta-go-back-for-more success.

ScreenMag.com, June 28, 2022
Women of the Chicago Creative Community Speak Out in the Wake of Roe v. Wade Ruling

To say I am sad or disappointed with the overturning of Roe is beyond an understatement. It in no way captures all of my sadness and in no way communicates my fears for what’s to come. As a business owner I know how dependent the government is on us to generate income for our local communities, our states and our country. So perhaps we in the advertising and entertainment industries choose to work, speak and support states that share our values. Where we spend money is just as important as how we vote. And please, please, please vote.

Motionographer.com, June 27, 2022
Ask Between the Keyframes VII

If you could start your career again today, in a new design oriented field, where would you go?

CGW.com, June 15, 2022
Maxon announces June 3D and Motion Design Show lineup

...Stefan Draht is the creative director at Sarofsky, a cross-media production company. He has worked on a range of projects and industries—film and entertainment, advertising, and redesigning banking experiences—with studios, startups, agencies, and corporations...

AdForum.com, June 14, 2022
Awards: "Life, Scripted: A series of screenplays written in real-time"

One Show Gold, D&AD Wood Pencil, Cannes Lion, and more

LBBonline.com, June 13, 2022
Cannes Contenders: Ogilvy Shares Its Top 10 Creative Hopefuls

...The Chicago International Film Festival – Life, Scripted; Idea Creation: Ogilvy Chicago...

Motionographer.com, June 13, 2022
Ask Between the Keyframes VI

What are the most sought-after skills by producers? For example: Is 2D in much greater demand than 3D skills? Are illustrators more in-demand than animators? Etc. I’m asking for hard skills specifically.

Promax Daily Brief, June 1, 2022
Sarofsky Builds Glass House for HBO Max’s ‘The Staircase’

The simple lines of a staircase morph into a maze and then into a luxurious home’s glass walls in Sarofsky’s main-title sequence for HBO Max’s The Staircase...

Motionographer.com, May 31, 2022
Dazzling Glass-House Treatment Intrigues in Pensive Main Titles for HBO Max’s “The Staircase” from Sarofsky

“...The sequence does that, but more importantly, by presenting these Escher like impossible spaces and portraying the interior of the house as a maze – which is constructed and then deconstructed over the course of the sequence – it really presents a lens through which the audience can view the series in a visually exciting way.”

D&AD, May 30, 2022
2022 Award Winners: Life, Scripted

Wood Pencil / Experiential / Public Spaces / 2022

LBBonline.com, May 30, 2022
Uprising: Tyler Scheitlin on the Curiosity That Drives Creativity

WLBB’s Ben Conway speaks with Sarofsky designer/animator Tyler Scheitlin about the people that make his work memorable, bringing a “sense of life” into the digital world and being an “incredibly curious person”

Motionographer.com, May 30, 2022
Ask Between the Keyframes V

This week’s question: “What area of motion graphics has the biggest budgets and most creative freedom/ rewarding creative work?”

CGW.com, May 27, 2022
Sarofsky crafts dazzling glass house visuals HBO Max series The Staircase's intriguing main titles

...In Campos’s words, “It was always our hope that the main title sequence would help establish the complicated family dynamics at play while capturing the show’s themes...

AdsofBrands.net, May 25, 2022
Dazzling Glass-House Treatment Intrigues In Pensive Main Titles For HBO Max's "The Staircase" From Sarofsky

...Cinematically introducing the series’ main credits, the narrative begins with blackness, as a white line traces a set of stairs...

Behance.net, May 24, 2022
HBO Max "The Staircase" Main Titles by Sarofsky

...Switching scale with sleight of hand techniques, the line-work becomes a three-dimensional floor plan, rendered with photorealistic glass. Inside the see-through walls are human forms resembling Michael and his family members...

CreativeCOW.net, May 24, 2022
Dazzling Glass-House Treatment Intrigues in Pensive Main Titles for HBO Max’s “The Staircase” from Sarofsky

...Prowling on voyeuristically, glass furnishings and artifacts refract kaleidoscopically, varying between sharpness and abstraction, until light patterns resolve into darkened stairs...

Creativepool.com, May 24, 2022
Living in a glass house - Exploring the dazzling "Staircase" title sequence | #BehindTheIdea

...From a top-down view of the glass 3D house, cutaways juxtapose up with down, man with woman, and togetherness with isolation, finally withdrawing to fully view the series' iconic setting, then soaring back in to find the simple white line of the notorious staircase, and the series' title...

ReelChicago.com, May 24, 2022
Sarofsky creates dazzling 3D glass-house main titles for The Staircase

Sarofsky’s dazzling 3D glass house main titles for the HBO Max limited series The Staircase are so captivating that it will make you hit rewind to take another look...

SHOOTonline.com, May 24, 2022
Dazzling Glass-House Treatment Intrigues In Pensive Main Titles For HBO Max’s “The Staircase” from Sarofsky

...For the series’ captivating main title sequence, Campos, Cohn, and their colleagues turned to one-stop cross-media production company Sarofsky...

SHOOTonline.com, May 24, 2022
HBO Max "The Staircase" Main Title Sequence

How did Kathleen Peterson die? Over twenty years later, this question still fascinates the public...

Stashmedia.tv, May 23, 2022
Sarofsky Opens the “The Staircase” for HBO Max

With the construction of a mutating translucent labyrinth, ECD Erin Sarofsky and her design team set an enigmatic tone for the HBO Max series “The Staircase” while hinting at the calculated nature of the crime that inspired it...

Indiewire.com, May 19, 2022
These 2022 Opening Credits Set a New Standard for How to Start a TV Series

...starting up “Peacemaker” presented a challenge for writer-director James Gunn, and he met that challenge with a wink, a bang, and an incredible dance routine...

LBBonline.com, May 16, 2022
The Directors: Erin Sarofsky

The Sarofsky founder and ECD on the director's need to know everything and the problems with filming a unicorn in an office

Motionographer.com, May 16, 2022
Ask Between the Keyframes IV

What would you suggest are 3 key points to set up yourself as a business or independent sole proprietor/LLC?

Hollywoodlife.com, May 4, 2022
‘The Staircase’ Boss On Exploring The ‘Elusive Nature Of Truth’ In A ‘Perfect True Crime Story’

Q: I’m a sucker for good opening credits, and The Staircase opening credits are terrific. What was the inspiration behind the design? Antonio Campos: That was a tricky one. We worked with a company named Sarofsky, and they had a concept that was a house of glass...

LBBonline.com, May 4, 2022
Uprising: Mollie Davis on Her Beginnings in a Diversifying and Stabilising Industry

Sarofsky designer and animator Mollie Davis speaks to LBB’s Ben Conway about her journey into the motion design industry and why “it’s not always about how much polish the work has”

GoldDerby.com, May 2, 2022
‘WeCrashed’ main title directors: ‘Can you believe we got away with that?’ [Exclusive Video Interview]

It starts with a black screen and the opening notes of “Happy Man” by Jungle before providing “WeCrashed” viewers with an unforgettable image: a literal horse’s ass as it slowly walks through a modern office space...

Motionographer.com, May 2, 2022
Ask Between the Keyframes III

This week we investigate what studios are looking for in juniors...

RIT.edu, April 23, 2022
Futurists Symposium Livestream

RIT/Imagine RIT Opening Program Livestream

RIT.edu, April 23, 2022
RIT alumni foreshadow how technology, the arts, and design will change the future

Three alumni innovators provide fantastical insights into the future at Imagine RIT symposium

Motionographer.com, April 18, 2022
Ask Between the Keyframes II

...It’s week two and the questions keep on coming...

RIT.edu, April 13, 2022
Acclaimed alumni explore what’s next at Imagine RIT Futurists Symposium

Imagine RIT: Creativity and Innovation Festival is April 23

ReelChicago.com, April 12, 2022
Erin Sarofsky takes us behind the scenes of WeCrashed’s opening titles

...The series is slickly produced, as most of the AppleTV+ series are. From the opening title sequence, we sense that we are in for something visceral, provocative and entertaining. Consider it another feather in the cap for the talented team at Sarofsky...

LBBonline.com, April 5, 2022
Sarofsky Promotes Steven Anderson to Managing Director

Adds rising design, animation and production talents

Motionographer.com, April 4, 2022
Ask Between the Keyframes I

For week one, Erik Larson asks: How deep do you dive on pitches, and does that depth change depending on the project?

BuzzFeed.com, March 25, 2022
The 10 Best TV And Film Opening Credits From 2022 (So Far)

...The show's opener, which involves the entire cast (and a bald eagle) dancing around a neon-lit soundstage to a Norwegian glam-metal song, is bonkers, but in the best possible way. It's a fever dream, but I'm living for it...

Motionographer.com, March 24, 2022
Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation, and Production Talents

“...Our client relationships are expansive and diverse, and we have continued to add artists to our already talented team to better address the needs of our clients...”

Animation Magazine, March 15, 2022
People on the Move: Key Appointments at Aardman, Mercury Filmworks, Steamroller & More

...Chicago cross-media production company Sarofsky (sarofsky.com) has added Managing Director duties for longstanding Executive Producer Steven Anderson. As announced by company Principal and Executive Creative Director Erin Sarofsky, the company is also adding Designer/Animators Tyler Scheitlin and Mollie Davis, Junior Designer/Animator Lirio Ramirez and Production Coordinator Annie Lynch to its full-time staff...

Motionographer.com, March 15, 2022
Ask Between the Keyframes

Now, for the first time, we are giving YOU the opportunity to ask the experts those niggling questions about Motion Design you’ve been too afraid to ask...

AdsofBrands.net, March 10, 2022
Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation and Production Talents

...As announced by company Principal and Executive Creative Director Erin Sarofsky, the company is also adding Designer/Animators Tyler Scheitlin and Mollie Davis, Junior Designer/Animator Lirio Ramirez, and Production Coordinator Annie Lynch to its full-time staff...

Promax Daily Brief, March 10, 2022
Top Stories: Steven Anderson Adds Managing Director Duties at Sarofsky

Executive producer Steven Anderson has added managing director duties to his work at Chicago-based cross-media production company Sarofsky...

SHOOTonline.com, March 9, 2022
Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation, and Production Talents

...According to Steven, his new responsibilities reflect the fact that Sarofsky has more than doubled its size since he came onboard in 2014...

ReelChicago.com, March 9, 2022
Sarofsky promotes Anderson, adds design, animation and production staff

“...Our shifting scale means that we need talented people focused on various areas of expertise,” Erin added...

Creativepool.com, March 9, 2022
Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation, and Production Talents

“...Steven has an invaluable role in helping to develop the production department, while also being heavily involved in operations, development, and on the creative...”

Promax Daily Brief, Feb. 28, 2022
Cast of HBO Max’s ‘Peacemaker’ Dances It Out in Main Titles

​Muscle-bound John Cena leads a stiff but show-stopping dance number set to “Do You Wanna Taste It” by Norwegian band Wig Wam in Sarofsky’s main titles for HBO Max’s streaming series Peacemaker...

Typeroom.eu, Feb. 21, 2022
Sarofsky X Peacemaker: glam metal, neon fonts & dance to the type for James Gunn's HBO hit series

....Led by Executive Creative Director Erin Sarofsky, Creative Lead Duarte Elvas, and Managing Director/Executive Producer Steven Anderson, Sarofsky also created custom titles, typography, and visual effects for “The Suicide Squad,” and for both “Guardians of the Galaxy” volumes...

Newcity.com, Feb. 22, 2022
Today In The Culture: Sarofsky’s Titles for Suicide Squad Spinoff

Writer-director James Gunn’s “The Suicide Squad” spinoff “Peacemaker” again pairs the creatives and producers from one-stop cross-media production company Sarofsky...

Spot On Illinois, Feb. 22, 2022
NewCity Chicago: Sarofsky's Titles for Suicide Squad Spinoff

“...With the music as inspiration, the designers homed-in on a typographic treatment to nail the series’ bad-ass aesthetic...”

Fired by Design, Feb. 20, 2022
Full metal dance off: Sarofsky continues James Gunn titles run with The Suicide Squad’s Peacemaker

James Gunn's The Suicide Squad spinoff Peacemaker debuted on HBO Max in January, with the writer/director continuing a successful relationship with Sarofsky...

AdsofBrands.net, Feb. 18, 2022
Sarofsky's Iconic Main Titles For James Gunn's "Peacemaker" Set The Stage For The Epic And The Unexpected

"...We love collaborating with James. He is so unique and has a real vision… and we feel lucky to be on the same creative page with him so often. There is a trust and a shorthand built up at this point, that we don't take for granted..."

ReelChicago.com, Feb. 17, 2022
Sarofsky’s main titles for Peacemaker go viral on Facebook

In the opening titles of James Gunn’s new The Suicide Squad spinoff Peacemaker which debuted on HBO Max last month, John Cena’s character performs a show-stopping dance number with his co-stars, colorfully setting the stage for the epic and the unexpected...

SHOOTonline.com, Feb. 17, 2022
Sarofsky’s Iconic Main Titles For James Gunn’s "Peacemaker" Set the Stage for the Epic and the Unexpected

...Today, Sarofsky's makers use animation, visual effects, motion design and live-action to collaborate with customers from concept to delivery, producing work that is visceral, innovative and diverse...

SHOOTonline.com, Feb. 17, 2022
Peacemaker | Opening Credits | HBO Max

...Dance along to the opening credits of James Gunn’s Peacemaker, starring John Cena. Peacemaker is now streaming on HBO Max...

Behance.net, Feb. 17, 2022
Sarofsky’s Main Titles for James Gunn’s “Peacemaker”

...Designing and setting type with Adobe Illustrator, After Effects is Sarofsky’s main tool for look development, layouts, and animation. For Peacemaker’s main titles, Sarofsky’s handled typesetting, visual effects, and final compositing. Studio credits for “Peacemaker” also include Producer Dylan Ptak and Designer Chris Rodriguez...

Creativepool.com, Feb. 17, 2022
Sarofsky’s Iconic Main Titles for James Gunn’s “Peacemaker” Set the Stage for the Epic and the Unexpected

“...For this project, we developed some alternate approaches that we loved, that did not make the final,” Anderson concluded. “It’s yet another time where we are left wishing they could have used everything...”

Screen Magazine, Feb. 14, 2022
Super Bowl Hits and Misses from Creative Director Erin Sarofsky

Super Bowl Sunday was a great day for Sarofsky Owner and Creative Director Erin Sarofsky, as her team collaborated on a well-received spot for Chevrolet (see below)...

Variety.com, Feb. 11, 2022
‘Peacemaker’ Choreographer Reveals Which Cast Members Surprised Her With Their Dance Moves

...As for the title screen itself, creative lead and main title designer Duarte Elvas was careful to let the dancing stand out. He says, “We didn’t want to interference with what was on screen. Our goal was to enhance and compliment and take a little inspiration from the music.” With that, Elvas and fellow title designer Erin Sarofsky looked to hair metal posters from the ‘80s as well as glam metal, and neon stood out...

Adobe.com, Jan. 14, 2022
How I Cut This: Packing a Punch with The Suicide Squad

...We spoke with Sarofsky executive creative director, Erin Sarofsky, and creative director, Duarte Elvas, who created the titles for the Warner Bros. Pictures film. They discuss their workflow using After Effects, Illustrator, Photoshop, and InDesign, from typography to motion design, to craft the title sequences...

Gizmodo.com, Jan. 14, 2022
Peacemaker's Opening Credits Should Win the Best Picture Oscar

James Gunn and John Cena's hilarious musical opening to the DC show sets the perfect tone.

Variety.com, Jan. 14, 2022
‘Peacemaker’ Star Danielle Brooks Explains Those Wild Opening Credits, and Her Character’s Shocking [SPOILER]

...The opening credits for “Peacemaker” are, indeed, unlike anything else you’ve seen on TV, especially for a superhero series...

Polygon.com, Jan. 13, 2022
James Gunn wants to ‘vanquish the skip’ intro button with Peacemaker’s musical opening credits

Peacemaker’s musicality ‘has ramifications’ for the show’s finale

Design ReThinkers, Nov. 18, 2021
Design & Film Panel

Graphic designers and visual artists play a quietly crucial role in the film industry. They're working to bring a world to life in everything from on-set ephemera to opening credits to promotion. Join Beth Li and our other speakers as they explore the behind-the-scenes world of graphic design for film...

SHOOTonline.com, Nov. 18, 2021
SHOOT's 2021 New Directors Showcase Reel Goes Live

Seventeen of the Showcase directors are affiliated with production companies. The NDS filmmakers affiliated with production houses include Ben Strang of Sarofsky for Argenx’s A Mystery To Me: Vanetta short form documentary...

Western Washington University College of Fine and Performing Arts, Oct. 26, 2021
Motionographer: Between the Keyframes Podcast unites Sarofsky and Shaw

Between the Keyframes is a new podcast/vidcast uniting industry legends Austin Shaw and Erin Sarofsky. The pair take on hot topics in an effortless back and forth as they candidly discuss the crazy world of Motion Design, from their biggest mistakes to their ample frustrations to the unique insights that will tee up the next generation…

Motionographer.com, Oct. 19, 2021
Between the Keyframes, by Stuart Groves

...I sat down with Austin and Erin to chat about the motivations behind the new show and give our readers a taste of life Between the Keyframes...

ReelChicago.com, Oct. 6, 2021
Production Company Sarofsky Adds Tom Pastorelle as Senior Editor

“...From blockbuster movie titles to show opens and brand work, I've always loved, admired, and respected the magic Sarofsky creates,” Pastorelle said...

AdsofBrands.net, Oct. 5, 2021
Production Company Sarofsky Adds Tom Pastorelle as Senior Editor

...Co-producer of the award-winning feature documentary “Amerikan Passport,” through his creative editorial work for leading directors and agencies, brands like Jeep, McDonald’s, Michelob Ultra, Nike, Wolverine Boots, and Wrangler, and for entertainment giants Disney and Netflix, among many others, his editorial credits also span narrative and documentary features, shorts, and music videos...

Below The Line Magazine, Oct. 5, 2021
Sarofsky adds Tom Pastorelle as Senior Editor

Continuing its growth and its investments into excellence, one-stop cross-media production company Sarofsky is adding Tom Pastorelle to its full-time staff as Senior Editor...

CreativeCOW.net, Oct. 5, 2021
One-Stop Cross-Media Production Company Sarofsky Adds Tom Pastorelle as Senior Editor

...The news was announced by company Principal and Executive Creative Director Erin Sarofsky, and Executive Producer Steven Anderson...

POSTMagazine.com, Oct. 5, 2021
Tom Pastorelle joins Chicago's Sarofsky as senior editor

“...Over the course of my career, some of my best work has involved (Sarofsky EP) Steven Anderson...”

Screenmag.com, Oct. 5, 2021
Sarofsky Adds Telly Winner Tom Pastorelle as Senior Editor

A Chicago company is continuing to gain momentum and grow its already-impressive roster heading into the new year...

SHOOTonline.com, Oct. 5, 2021
One-Stop Cross-Media Production Company Sarofsky Adds Tom Pastorelle as Senior Editor

Most recently an Editor at The Colonie, which he joined in 2011 from Foundation Content, Pastorelle is widely known as a premier editor for highly poignant and comedic storytelling.

Stashmedia.tv, Oct. 5, 2021
Sarofsky Adds Tom Pastorelle as Senior Editor

...We now can look forward to daily interactions filled with his amazing laugh and can-do attitude...

The Daily Brief, Oct. 5, 2021
Top Stories: Tom Pastorelle Joins Sarofsky as Senior Editor

Tom Pastorelle has joined Chicago-based cross-media production company Sarofsky as senior editor, said Erin Sarofsky, principal and executive creative director, and executive producer Steven Anderson on Tuesday...

Logo-Designer.co, Sep. 24, 2021
Sarofsky Designs Film Titles for ‘The Suicide Squad’

...With type set in their custom version of Alpha Midnight for each moment of the main title, for each scene requiring a subtitle, and for the end crawl, Sarofsky’s makers then carried out further tweaks in an effort to tie into 1960s-era war pictures, visually...

CGW.com, Sep. 23, 2021
Sarofsky Recruited for 'The Suicide Squad' Main Title Work

"...The steps we took to make the titles appear as though optically printed on actual film were key to making this look like a 1960s film," Elvas said...

Typeroom.eu, Sep. 23, 2021
The Suicide Squad: Team Sarofsky brings custom type to the field

"The Suicide Squad" aka James Gunn's best superhero action movie ever, has many elements to adore. Typography is one of them...

Western Washington University College of Fine and Performing Arts, Sep. 21, 2021
Design Professor Austin Shaw kicks-off Camp Mograph

...Shaw talked about building a bridge between student and professional as well as balancing client work with passion projects...

Below the Line Magazine, Sep. 20, 2021
Sarofsky Tackles The Suicide Squad Main Titles

...To set the wheels in motion, together with film editor Fred Raskin ACE (Once Upon a Time... in Hollywood, Guardians of the Galaxy, Guardians of the Galaxy Vol. 2, The Hateful Eight), Gunn invited Executive Creative Director Erin Sarofsky and Creative Director Duarte Elvas to screen a cut and discuss the mission...

Motionographer.com, Sep. 20, 2021
James Gunn Recruits Sarofsky for “The Suicide Squad” Main Titles and Signature Design Flares

“...James was clearly looking for treatments that were evocative of 1960s caper war films,” Elvas added. “So, we looked at titling made for films like ‘The Dirty Dozen,’ ‘The Great Escape,’ and ‘The Guns of Navarone,’ and this really informed our exploration...”

SHOOTonline.com, Sep. 20, 2021
James Gunn Recruits Sarofsky for "The Suicide Squad" Main Titles and Signature Design Flares

With "The Suicide Squad," writer/director James Gunn and Warner Bros. Pictures have earned worldwide acclaim for creating what many consider to be the best DC Universe film of all time...

SHOOTonline.com, Sep. 20, 2021
The Suicide Squad - Sarofsky Design Montage

...Studio credits for this project include Executive Creative Director Erin Sarofsky, Creative Director Duarte Elvas, Executive Producer Steven Anderson, Producer Dylan Ptak, VFX and Finishing Supervisor Cory Davis, and Animator/Designers Josh Smiertka, Cat McCarthy, Andrei D. Popa, Andrea Braga, Tanner Wickware, Jake Allen, and Matt Miltonberger...

WebClipz.com, Sep. 18, 2021
Behind the Scenes of The Suicide Squad with Erin Sarofsky

The Suicide Squad, considered the best DC Universe movie of all time, is the third James gunn superhero action adventure for the creators and producers of unique cross-media production company Sarofsky, following guardians of the galaxy and Guardians of the Galaxy Vol. 2...

Behance.net, Sep. 17, 2021
James Gunn Recruits Sarofsky for “The Suicide Squad”

“Our ability to fit right into the VFX pipeline for major motion picture post-production is an immense source of pride for us here at Sarofsky,” Anderson concluded...

Creativepool.com, Sep. 17, 2021
James Gunn Recruits Sarofsky for “The Suicide Squad” Main Titles and Signature Design Flares

...That initial briefing also identified a few other design opportunities: for the end crawl, subtitles, and to stylistically integrate the WB and DC introductory logos...

ReelChicago.com, Sep. 17, 2021
Behind the Scenes of The Suicide Squad with Erin Sarofsky

...Once again, the assignment presented atypical challenges for Sarofsky’s expertise in typography, motion design, blockbuster VFX, and storytelling on a colossal scale...

Screen Magazine, Sep. 17, 2021
James Gunn Recruits Sarofsky for ‘The Suicide Squad’ Main Titles and Signature Design Flares

...For the creatives and producers from one-stop cross-media production company Sarofsky, it was their third James Gunn superhero action adventure, following “Guardians of the Galaxy” and “Guardians of the Galaxy Vol. 2.” Once again, the assignment presented atypical challenges for Sarofsky’s expertise in typography, motion design, blockbuster VFX, and storytelling on a colossal scale...

Western Today, Sep. 17, 2021
Professor of Design Austin Shaw speaks at Camp Mograph conference

...Shaw’s talk was moderated by Erin Sarofsky, owner of the design studio Sarofsky, and Shaw’s co-host in the new podcast, Between the Keyframes...

universal positive, Aug. 24, 2021
Brilliant Directors: Ben Strang

Filmmaker and photographer Ben Strang joined the directorial roster of one-stop cross-media production company Sarofsky in 2019. As a director of both scripted and documentary works, Ben’s stories are born from the unique locations and individuals he has encountered as an independent photojournalist for over a decade...

AEAF.tv, Aug. 23, 2021
AEAF 2021 Announces Winners and Finalists

Titles/Openers TV: Mosquito Coast Main Title Sequence - Sarofsky - BRONZE

Motionographer.com, Aug. 20, 2021
Cannes Lions Award and Vimeo Staff Pick Further Mission for Rare-Disease Awareness in Unbranded, Remotely Directed Docuseries from Sarofsky and Director Ben Strang

...Since the auspicious festival debut for the series pilot, “A Mystery to Me” has continued to earn critical acclaim: Most recently, it brought home a Cannes Lions for Branded Content and Entertainment, was named as a Webby Honoree, and won this year’s Brand Film Award in Unbranded Healthcare...

Exposure NYC, Aug. 17, 2021
It was nearly ten years ago that her life was saved at the age of 16

...Shot entirely remotely during the pandemic, “A Mystery To Me” is a series of three short documentaries chronicling the lives of incredible people living with deeply mysterious auto-immune disease, Myasthenia Gravis...

IndieActivity.com, Aug. 17, 2021
Cannes Lions Award and Vimeo Staff Pick Further Mission of “A Mystery to Me” from Sarofsky and Ben Strang

A Mystery to Me gets Vimeo Staff Pick

ScreenMag.com, Aug. 17, 2021
Cannes Lions Award and Vimeo Staff Pick Further Mission for Awareness in Series from Sarofsky and Strang

Hallowed ground for new documentary series

SocialNetworkRelease.com, Aug. 17, 2021
Cannes Lions Award and Vimeo Staff Pick Further Mission for Rare-Disease Awareness

...Created to humanize and raise awareness of the rare neuromuscular disease myasthenia gravis (MG), by design, it features three stories of individuals living with MG. Under Strang’s direction, Vanetta Drummer-Fenton, Teresa Hill Putnam, and Glenn Phillips unpack the little understood nuances of their experiences with MG, and through deeply vulnerable interviews, reflect on how to navigate the road ahead...

SHOOTonline.com, Aug. 17, 2021
Cannes Lions Award and Vimeo Staff Pick Further Mission for Rare-Disease Awareness in Unbranded, Remotely Directed Docuseries From Sarofsky and Director Ben Strang

...Notably, "A Mystery to Me: Chapter 1" launches today on Vimeo as a highly coveted Vimeo Staff Pick...

SHOOTonline.com, Aug. 17, 2021
A Mystery to Me: Chapter 1

...Shot entirely remotely during the pandemic, “A Mystery To Me” is a series of three short documentaries chronicling the lives of incredible people living with deeply mysterious auto-immune disease, Myasthenia Gravis...

ProVideoCoalition.com, July 30, 2021
After Effects Roundup July 2021

...Motionographer is still kicking, noting "Design Visionaries Erin Sarofsky and Austin Shaw Launch 'Between the Keyframes' Vidcast Covering the Craft and Culture of Motion Design..."

MyastheniaGravisNews.com, July 29, 2021
Docuseries Earns Award for Depicting Lives of MG Patients

...For "A Mystery to Me," Sarofsky worked with Kartemquin Films and Museum + Crane to bring the patients' intimate stories to life. The project was directed by Ben Strang, who won an award at the 2018 SXSW Film Festival for his directorial work on the widely acclaimed short film "Beast..."

PRNewswire.com, July 22, 2021
closerlook wins bronze Cannes Lion for myasthenia gravis documentary series, "A Mystery to Me"

Digital-native agency closerlook won a bronze Pharma Lion for a docuseries developed with global immunology company argenx that depicts the experiences of people living with myasthenia gravis (MG), a rare and chronic neuromuscular autoimmune disease...

PharmaLive.com, July 22, 2021
closerlook wins bronze Cannes Lion for myasthenia gravis documentary series, "A Mystery to Me"

"Everyone involved in the creation of this docuseries was humbled by the announcement," Mason added. "The path to innovation, to excellence in creativity and to meaningful connection with people living with a rare disease is the path of empathy. An unswerving commitment to genuine empathy is at the heart of 'A Mystery to Me.'"

Intrigue Magazine on Facebook, July 22, 2021
Digital-Native Agency Closerlook Wins Bronze Pharma Lion

Cannes Lions credited closerlook and its production partners for capturing the unique and emotional stories of three people living with myasthenia gravis to elevate awareness, understanding and empathy.

Intrigue Magazine on Facebook, July 22, 2021
A Mystery to Me

"...A Mystery to Me" can be viewed on MG-United.com, a digital platform serving the myasthenia gravis community...

Animation World Network, July 14, 2021
'Between the Keyframes' Motion Design Vidcast Launches

New biweekly show from industry experts Erin Sarofsky and Austin Shaw gives an insider's look and insights into process, practice, and culture.

CreativeCOW.net, July 13, 2021
Design Visionaries Erin Sarofsky and Austin Shaw Launch "Between the Keyframes" Vidcast Covering the Craft and Culture of Motion Design

...To learn more, visit https://betweenthekeyframes.com, subscribe for future updates, and tune-in for the next episode on July 13...

POST Magazine, July 13, 2021
Between the Keyframes webcast looks at motion design business

"...Erin and I met in the mid-2000s working on projects and have been friends ever since," Shaw shares...

Stashmedia.tv, July 13, 2021
Erin Sarofsky and Austin Shaw Launch “Between the Keyframes” Motion Design Vidcast

...Online at https://betweenthekeyframes.com, the vidcast is now available via YouTube, Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts...

AdsofBrands.com, July 12, 2021
Design Visionaries Erin Sarofsky and Austin Shaw Launch "Between the Keyframes" Vidcast

With occasional Special Guests, Panels, and other special segments, the hosts are also actively monitoring their social media channels to gather and address questions and insights in new episodes.

Animation Magazine, July 12, 2021
News Bytes

Erin Sarofsky & Austin Shaw Launch Motion Design Vidcast ‘Between the Keyframes’

Behance.net, July 12, 2021
Sarofsky and Shaw Launch Between the Keyframes Vidcast

...Every episode of "Between the Keyframes" focuses on providing insights that build a bridge between education and industry, and give viewers deep insights into process, practice, and culture...

Creativepool.com, July 12, 2021
Design Visionaries Erin Sarofsky and Austin Shaw Launch “Between the Keyframes” Vidcast Covering the Craft and Culture of Motion Design

"...Austin is the Yin to my Yang - adding thoughtful rationale to my practical viewpoint," Erin explains...

ReelChicago.com, July 12, 2021
Between the Keyframes with Erin Sarofsky & Austin Shaw

...Already live with episodes exploring The History of Now, Work from Home, and Passion Projects, brand new episodes are debuting biweekly on Tuesdays...

ScreenMag.com, July 12, 2021
Sarofsky and Shaw Launch “Between the Keyframes” Vidcast Covering the Craft and Culture of Motion Design

“Between the Keyframes” is a new vidcast hosted by Erin Sarofsky and Austin Shaw, two formidable experts in the motion design industry...

SHOOTonline.com, July 12, 2021
Between the Keyframes Teaser

Courtesy of Austin Shaw and Erin Sarofsky.

SHOOTonline.com, July 12, 2021
Design Visionaries Erin Sarofsky and Austin Shaw Launch “Between the Keyframes” Vidcast Covering the Craft and Culture of Motion Design

...The next installment will cover "Fulltime vs. Freelance," with part one dropping on July 13, and part two on July 27...

Motionographer.com, July 9, 2021
Design Visionaries Erin Sarofsky and Austin Shaw Launch “Between the Keyframes” Vidcast Covering the Craft and Culture of Motion Design

Chicago and Bellingham, Wash. – “Between the Keyframes” is a new vidcast hosted by Erin Sarofsky and Austin Shaw, two formidable experts in the motion design industry...

Rochester Institute of Technology, July 7, 2021
Alumna leads design work for Marvel films, commercials and more

Erin Sarofsky ’98, ’00 MFA (Graphic Design; Computer Graphics Design) staunchly believes in the power of relationships…

Muse by Clio, July 6, 2021
Talking About Music for Ads? It's Harder Than You Think

…GFX by Sarofsky (Erin Sarofsky, Jeff Christian, Steven Anderson , Andrew Rosenstein, Nicole Colvin)…

FiercePharma.com, June 28, 2021
Cannes Lions Health 2021 recap: The 17 pharma winners that virtually wowed judges
...Company: Argenx; Campaign: A Mystery to Me; Agency: CloserLook Chicago; Award: Bronze, regulated for branded content and entertainment, film, TV and digital...

The Webby Awards, June 14, 2021
Honoree: A Mystery to Me
Video: Documentary (Video Series & Channels) 2021

The Webby Awards, June 14, 2021
Honoree: In The Year 2525
Video: Best Art Direction 2021

IndieActivity.com, June 8, 2021
Original Documentary Series “A Mystery to Me” by Ben Strang Wins 2021’s Brand Film Award in Unbranded Healthcare Category
A Mystery To Me is a Documentary Series directed by Ben Strang

Screenmag.com, June 11, 2021
Original documentary series from Sarofsky and partners wins Brand Film Award

...Directed by Ben Strang (“BEAST”) and produced by Chicago’s Sarofsky Pictures in association with Kartemquin Films (“Minding the Gap”) and Museum + Crane (“Feels Good Man”), A Mystery to Me features three stories of individuals living with MG: Vanetta Drummer-Fenton, Teresa Hill Putnam, and Glenn Phillips...

AdsofBrands.net, June 9, 2021
Original Documentary Series From Sarofsky And Partners Wins Brand Film Award

Presented to global immunology company argenx along with Sarofsky Pictures, Kartemquin Films, Museum + Crane, full-service digital agency Closerlook, and Syneos Health, the achievement honors "A Mystery to Me" as the best creation of awareness of a healthcare issue or disease/condition in regulated markets...

SHOOTonline.com, June 9, 2021
Original Documentary Series "A Mystery to Me" Wins 2021's Brand Film Award in Unbranded Healthcare Category

The U.S. Brand Film Awards are convened by PRWeek, Campaign, and MM+M to celebrate the best in filmmaking on behalf of brands and enterprises.

ReelChicago.com, June 8, 2021
Sarofsky & partners win Brand Film Award on doc series

The partners behind A Mystery to Me, an original documentary series created to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), are extremely proud to have earned this year’s Brand Film Award for their project, in the sixth annual program’s Unbranded Healthcare category...

Tatooine Times, May 24, 2021
Thrawn Ascendancy Cover Designs: Interview with Sarofsky

Team Sarofsky shared their experience working on the Thrawn Ascendancy cover designs, from composition and colors to the visual progression that beautifully symbolizes the trilogy’s storyline.

AdsofBrands.net, April 29, 2021
Bud Light Chelada: Cheliamos

FCB and Sarofsky serve up festive spots for Bud Light Chelada campaign

Behance.net, April 27, 2021
Bud Light Chelada Campaign from FCB and Sarofsky

...With artistry that encapsulates in-house long format, sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven multi-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop all constitute key components of the attraction...

CreativePlanetNetwork.com, April 27, 2021
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

To crack open the celebration, FCB invited Sarofsky’s visual maestros to get creative with the iconic brand elements of their dreams.

Creativepool.com, April 27, 2021
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

...Jamie Gray and accompanied by an original score by Jonathan Tyler, the vibrant, celebratory Bud Light Chelada spots use every cinematic master stroke to convey refreshment and fun...

SHOOTonline.com, April 27, 2021
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

...Using consummate motion-controlled live-action cinematography, bold design and flawless visual effects, the sparkling, effervescent goodness hypnotically swirls, pours, and resolves into a tantalizing enticement...

SHOOTonline.com, April 27, 2021
Bud Light Chelada “Cheliamos” :30

...Beginning with the famed Anheuser-Busch brand mark and Bud Light's signature typography, the storyline casts all four beverages representing Bud Light Chelada's product line...

ReelChicago.com, April 26, 2021
FCB invites Sarofsky to get creative for Bud Light Chelada

A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across all media...

ScreenMag.com, April 26, 2021
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

...The campaign’s vibrant, masterfully executed “Cheliamos” and “Ingredient Explosion” spots were produced in Chicago by one-stop cross-media production company Sarofsky...

BestAdsonTV.com, April 24, 2021
Bud Light Chelada "Cheliamos" :30

...FCB invited Sarofsky's visual maestros to get creative with the iconic brand elements of their dreams. Beginning with the famed Anheuser-Busch brand mark and Bud Light's signature typography, the storyline casts all four beverages representing Bud Light Chelada's product line...

BestAdsonTV.com, April 24, 2021
Bud Light Chelada “Ingredient Explosion” :15

...Sarofsky's production was led by Executive Producer Steven Anderson, Producer Andrew Rosenstein, and Karen Carter as Line Producer for the live-action shoot directed by The Barkers with VFX Supervisor Cory Davis and Director of Photography Isaiah Jay. The expertise of rigger and special effects designer Geoff Binns-Calvey was also essential in achieving the stunning visual results...

Adhugger.net, April 23, 2021
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

...Executive Creative Director Erin Sarofsky added, “Being invited by our illustrious friends at FCB to take part in this vivacious fiesta was a total blast for our team, and a momentous chance for us to kick-off some new celebrations for a phenomenal brand...”

Motionographer.com, April 12, 2021
Beautifully Made: Sarofsky Dives Deep to Celebrate Its Craft and Showcase Its Process and Ethos

...For anyone curious about the studio’s values, processes and/or craftsmanship, each case – cross-referenced according to craft, where each category is also clickable and given encyclopedic treatment – abounds with brilliant insights. As such, visitors can wade right in to learn the skinny on origination, design approaches, pitch elements and typography, and slip behind the scenes...

ReelChicago.com, April 7, 2021
Sarofsky dives deep to celebrate its craft

As creators of premium storytelling content for brands and for the entertainment industry, Owner and Executive Creative Director Erin Sarofsky and her fellow makers at one-stop cross-media production company Sarofsky are extremely proud to announce the company’s rebrand, as brought to life in its redesigned and reimagined website: sarofsky.com.

Behance.net, April 7, 2021
Sarofsky Rebrand Celebrates Studio's Craft and Ethos

...The rebrand was led by Erin, along with Brand Strategist Kasia Deuling and Designer Magnus Deuling, with insights from the team, clients and collaborators of the successful woman-owned, Chicago-based company...

CreativePlanetNetwork.com, April 7, 2021
Beautifully Made: Sarofsky Dives Deep to Celebrate Its Craft and Showcase Its Process and Ethos

“...One of the main objectives for the rebrand was to create a platform where the diversity of our work – stylistic and variety of clientele – would be showcased in a meaningful, beautiful way,” Erin began. “In addition to that we wanted to highlight our culture, our values and show off our deep investment into our process. I’m so proud of how all those aspects of our work and studio culture shine through...”

Creativepool.com, April 7, 2021
Beautifully Made: Sarofsky Dives Deep to Celebrate Its Craft and Showcase Its Process and Ethos

...Leaving no detail unconsidered, the total team effort leveraged the studio's own highly meticulous processes forged in support of its all-star clientele. This expertly led deep dive brought the thoughtful group's Mission – producing artful creations that advance client business objectives and inspire the world to see things differently – to the fore...

Newcity.com, April 7, 2021
Today in the Culture: Image-Makers at Sarofsky Rebrand

Chicago cross-media production house Sarofsky rebrands, with a refreshed website showcasing what’s good and new in their busy world. “We get further faster than anyone else,” the site offers. “Bringing kinship & excellence to the intersection of art, design, technology & film production. We pride ourselves in our process which allows for premium work with a more fluid, realistic production mentality.” Showcased examples from the regular Marvel Studios contributors (who have created title montages for many Marvel titles including “Guardians of the Galaxy” and “Captain America: Civil War”) include material for the Russo brothers’ kinetic recent Apple production, “Cherry.” Sarofsky’s ninety-second sizzle reel is here. (Principal Erin Sarofsky was ranked in Newcity’s Film 50 in 2017 and 2019.)

SHOOTonline.com, April 7, 2021
Beautifully Made: Sarofsky Dives Deep To Celebrate Its Craft and Showcase Its Process and Ethos

As creators of premium storytelling content for brands and for the entertainment industry, Owner and Executive Creative Director Erin Sarofsky and her fellow makers at one-stop cross-media production company Sarofsky are extremely proud to announce the company's rebrand, as brought to life in its redesigned and reimagined website...

SHOOTonline.com, April 7, 2021
Sarofsky Anthem

Montage of over a decade of work by Sarofsky. Original music by Paul James Riggio of Groove Guild...

SXSW.com, March 3, 2021
Announcing the 2021 SXSW Film Festival Juries for Narrative and Documentary Feature Competitions, Shorts Programs and More

...Excellence in Title Design Jury: Director Erin Sarofsky started Sarofsky in 2009. Since then her group of talented makers have been creating work for leaders in both advertising and entertainment...

Humans of Fuzia, Feb. 26, 2021
The Movie Industry Just Can’t Do Without Her!

Meet Erin Sarofsky – the owner and Executive Creative Director at Sarofsky, a creative production studio based in Chicago.

Castbox.fm, Jan. 13, 2021
The Interview - Being happy at work with Erin Sarofsky

I talk with Erin Sarofsky of Sarofsky, a production studio, about how to make work less work-like.

ivoox.com, Jan. 13, 2021
The Interview - Being happy at work with Erin Sarofsky

HINTS: "Run towards the fire..."

ListenNotes.com, Jan. 13, 2021
The Interview - Being happy at work with Erin Sarofsky

...Erin Sarofsky of Sarofsky...

PodParadise.com, Jan. 13, 2021
The Interview - Being happy at work with Erin Sarofsky

I talk with Erin Sarofsky of Sarofsky, a production studio, about how to make work less work-like. HINTS: "Run towards the fire," teamwork, and get used to losing.

shoeate.com, Jan. 13, 2021
The Interview - Being happy at work with Erin Sarofsky

Welcome to sho-e-ate: Brainstorm in Progress and sho-e-ate: The Interview—2 shows that help your creative life in 15 minutes. Apple Podcasts, iTunes, Google Podcasts, Spotify Podcasts, & shoeate.com.

Graphic Design USA, Jan. 4, 2021
2020 GDUSA American Graphic Design Awards

Client: Del Rey | Penguin Random House Title: Star Wars: Thrawn Ascendancy (Book 1 Chaos Rising); Designers: Duarte Elvas, Dan Moore Executive Creative Director: Erin Sarofsky Creative Director: Duarte Elvas Producer: Kelsey Hynes

SHOOTonline.com, Dec. 28, 2020
SHOOT Publicity Wire's Most Viewed Videos In 2020 Inspire, Celebrate, Raise Awareness, Make Us Laugh

Eighth place in the SPW countdown went to “What You May Find,” an epic main title piece from design-driven production company Sarofsky to promote design and technology event producer FITC’s flagship annual creative event in Toronto. Since the 2020 edition of the event was postponed, this piece provided some substitute food for thought as rich animation offers a stark vision of what we may find in the not all that distant future, ending with a ray of hope... 24. Mini Babybel “Land of Goodness” Campaign...

MyastheniaGravisNews.com, Nov. 20, 2020
Three Share Their Life With MG in Online Documentary Series, ‘A Mystery to Me’

...Sponsored by Argenx and produced by Sarofsky Productions, the series follows Glenn Phillips, Teresa Hill-Putnam, and Vanetta Drummer-Fenton as they illustrate the complexities of living with MG, and how they and their families have adapted to meet the challenges...

Screenmag.com, Nov. 18, 2020
Sarofsky, Kartemquin Films Team Up for A MYSTERY TO ME

The filmmakers behind "A Mystery to Me," a new documentary series that aims to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), are very proud to detail their innovative production approach behind the heartfelt project...

Sports Illustrated, Nov. 18, 2020
Dexter Williams Helps Share Story of Rare Disease

“A Mystery to Me,” a documentary about myasthenia gravis, hits home to Green Bay Packers running back Dexter Williams.

Screenmag.com, Nov. 18, 2020
Sarofsky, Kartemquin Films Team Up for A MYSTERY TO ME

The filmmakers behind "A Mystery to Me," a new documentary series that aims to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), are very proud to detail their innovative production approach behind the heartfelt project...

Forbes.com, Nov. 17, 2020
Green Bay Packers RB Dexter Williams Is Built For The Fight

…On Tuesday, A Mystery to Me, a docuseries following the lives of three people diagnosed with MG and produced virtually amid the pandemic, premiered virtually. Produced by award-winning production company Sarofsky, directed by Ben Strang and sponsored by global immunology company argenx, A Mystery to Me aims to raise awareness for those living with MG, who often go undiagnosed because their symptoms can vary so widely…

PRNewswire.com, Nov. 17, 2020
argenx Premieres A Mystery to Me, a Docuseries Inspired by the Myasthenia Gravis Patient Experience

Created in partnership with Sarofsky Productions, A Mystery to Me explores how three people persevere through the challenges of living with myasthenia gravis, a rare neuromuscular disease

ReelChicago.com, Nov. 17, 2020
Sarofsky talks details on doc series, ‘A Mystery to Me’

The filmmakers behind A Mystery to Me, a new documentary series that aims to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), give details on their innovative production approach behind the heartfelt project…

SHOOTonline.com, Nov. 16, 2020
Filmmakers from Sarofsky Pictures Detail Innovative Remote Production Approach for New, Original Documentary Series, "A Mystery to Me"

LOS ANGELES and CHICAGO--(SPW)--The filmmakers behind "A Mystery to Me," a new documentary series that aims to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), are very proud to detail their innovative production approach behind the heartfelt project…

SHOOTonline.com, Nov. 16, 2020
“A Mystery to Me” Teaser

Sarofsky Pictures presents "A Mystery to Me." In association with Kartemquin Films and Museum + Crane. Directed by Ben Strang. Cinematography is by David Bolen. Original music by Casey Trela and Bobak Lotfipour. Editor is Manuel Crosby. Consulting Producers are Gordon Quinn and Tim Horsburgh. Producers are Erin Sarofsky, Caryn Capotosto and Karen Carter. Executive produced by Steven Anderson…

Muse by Clio, Nov. 2, 2020
See the Striking Music Video for a Haunting Cover of 'In the Year 2525'

Groove Guild and Sarofsky update an old No. 1 hit

RevThink.com, Oct. 29, 2020
Podcast: RevThinking 092 | A Very Delicate Ecosystem with Erin Sarofsky

“It’s a very delicate ecosystem but really my job as the owner is to make sure the company is healthy. It’s almost like a child or a person that I am caretaker of.” – Erin Sarofsky, Sarofsky

Blackfilm.com, Oct. 21, 2020
‘A Mystery to Me’ Docuseries Set to Premier at 2020 Chicago Int’l Film Festival

Documentary series A Mystery to Me will be premiering at the 2020 Chicago International Film Festival, running Oct. 14-25. The series sheds light on the uncommon neuromuscular disease Myasthenia Gravis (MG). Chicago’s own Sarofsky Pictures, director Ben Strang (Beast), in conjunction with Kartemquin Films and Museum + Crane are producing...

The Chicago Tribune, Oct. 16, 2020
Responding to COVID, the Chicago International Film Festival trailer makes lemonade out of viral lemons

...Chicago-based production company Sarofsky collaborated on the project. Aided by a sharp, uncluttered design and its deft sight gags about remaking your living room for home viewing, the 60-second teaser works in every way. It’s the cleverest Chicago festival trailer in years, even decades. Nice work, folks...

Below the Line, Oct. 13, 2020
Chicago International Film Festival World Premiere for "A Mystery to Me"

A Mystery to Me, a new documentary series that aims to raise awareness of the rare neuromuscular disease Myasthenia Gravis (MG), will premiere its first episode at the 2020 Chicago International Film Festival...

ReelChicago.com, Sep. 29, 2020
Sarofsky debuts ‘A Mystery to Me’ original doc series

Chicago's Sarofsky Pictures' new documentary series, A Mystery to Me, aims to raise awareness of the rare neuromuscular disease Myasthenia Gravis (MG). The first episode is scheduled to premiere at the 2020 Chicago International Film Festival...

PRNewswire.com, Sep. 24, 2020
Original "A Mystery to Me" Documentary Series From Sarofsky Pictures and Director Ben Strang Set For World Premiere at 2020 Chicago International Film Festival

...Produced by Chicago's Sarofsky Pictures and Director Ben Strang ("BEAST"), in association with Kartemquin Films ("Minding the Gap") and Museum + Crane ("Feels Good Man"), the series features three stories of individuals with a rare, chronic autoimmune disease that causes debilitating and potentially life-threatening muscle weakness in individuals of all ages, many of whom are unaware of the disease and unable to be accurately diagnosed or get help...

SHOOTonline.com, Sep. 24, 2020
Original "A Mystery to Me" Documentary Series From Sarofsky Pictures and Director Ben Strang Set For World Premiere at 2020 Chicago International Film Festival

CHICAGO--"A Mystery to Me," a new documentary series that aims to raise awareness of the rare neuromuscular disease Myasthenia Gravis (MG), will premiere its first episode at the 2020 Chicago International Film Festival...

SHOOTonline.com, Sep. 24, 2020
Trailer for Episode 1: "A Mystery to Me"

Sarofsky Pictures presents "A Mystery to Me," in association with Kartemquin Films and Museum + Crane. Directed by Ben Strang. Cinematography is by David Bolen. Original music by Casey Trela and Bobak Lotfipour. Editor is Manuel Crosby. Consulting Producers are Gordon Quinn and Tim Horsburgh. Producers are Erin Sarofsky, Caryn Capotosto and Karen Carter. Executive produced by Steven Anderson...

Screenmag.com, Sep. 17, 2020
Cory Davis Returns to Sarofsky as VFX and Finishing Supervisor

...Most recently 2D Lead Artist at The Mill in Chicago, Cory was a key member of Sarofsky's staff from mid-2016 to late-2018, contributing to the studio's biggest projects of that era. This includes Sarofsky's celebrated title sequences for Marvel blockbusters "Ant-Man," "Captain America: Civil War" and "Doctor Strange," main titles for TNT's "Animal Kingdom," and Super Bowl ads...

Stashmedia.tv, Sep. 16, 2020
Cory Davis Rejoins Sarofsky as VFX and Finishing Supervisor

...At The Mill, he earned credits on more high-profile brand campaigns for Capital One, Lunchables, Samsung, State Farm and others... and on the large-scale rebrand for the U.S. Army...

LindaBehindtheLens.com, Sep. 14, 2020
Cory Davis Returns to Sarofsky as VFX & Finishing Supervisor

...Most recently 2D lead artist at The Mill in Chicago, Davis was a key member of Sarofsky's staff from mid-2016 to late-2018, contributing to the studio's biggest projects of that era...

ReelChicago.com, Sep. 14, 2020
Reel moves: Davis returns to Sarofsky as VFX/Finishing Supervisor

Continuing its growth and its investments into excellence, design-driven production company Sarofsky is proud to announce the return of Cory Davis to its full-time staff...

SHOOTonline.com, Sep. 14, 2020
People on the Move: Cory Davis returns to Sarofsky as VFX & finishing supervisor

Cory Davis has returned to design-driven production company Sarofsky where he assumes the new title of VFX and finishing supervisor...

SHOOTonline.com, Sep. 14, 2020
Cory Davis Returns To Design-Driven Production Company Sarofsky as VFX and Finishing Supervisor

CHICAGO - Continuing its growth and its investments into excellence, design-driven production company Sarofsky is proud to announce the return of Cory Davis to its full-time staff....

Stashmedia.tv, Aug. 19, 2020
Stefan Draht Joins Sarofsky as Creative Director

...Highly sought-after as an impeccable designer and creative director, he has been an instrumental contributor at Sarofsky and beyond... while also providing groundbreaking UI/UX design to help Northern Trust Corp. create next-generation digital experiences...

PostMagazine.com, Aug. 18, 2020
Creative director Stefan Draht joins Chicago's Sarofsky

...Through his work for Marvel Studios and major global brands, Draht helped land Cannes Lions and Emmy Awards, among others. He studied computer animation and fine art at DePaul University, giving him strong technical and creative foundations...

postPerspective.com, Aug. 18, 2020
Sarofsky brings Stefan Draht on as creative director

Chicago-based design company Sarofsky has added creative director Stefan Draht to its staff. Draht has been working with the studio over the years in a freelance capacity.

ReelChicago.com, Aug. 18, 2020
Sarofsky adds Creative Director Stefan Draht

Sarofsky, with a reputation for breakthrough design, adds Creative Director Stefan Draht to its full-time staff...

ScreenMag.com, Aug. 18, 2020
Sarofsky adds Creative Director Stefan Draht

Sarofsky, with a reputation for breakthrough design, adds Creative Director Stefan Draht to its full-time staff...

TheChicagoEgotist.com, Aug. 18, 2020
Stefan Draht Joins Sarofsky as Creative Director

“...And after all these years, I am absolutely sure that Stefan is the perfect addition to the studio.”

SHOOTonline.com, Aug. 17, 2020
Stefan Draht joins Sarofsky as creative director

Design-driven production company Sarofsky is adding creative director Stefan Draht to its full-time staff.

SHOOTonline.com, July 1, 2020
Mini Babybel "Land of Goodness" Campaign

Havas Chicago briefed us on this cute series of spots for Babybel. Their mission was to create a series that's fun and irreverent as CG animations. They wanted the product to be the main character in the piece, but remain photo real... which was a wonderful challenge...

Screen Magazine, June 29, 2020
Sarofsky and Havas Chicago Join Forces to Roll Out Fun New Campaign for Babybel

Have you been to the Land of Goodness? Havas Chicago and Sarofsky have joined forces to take you there...

SchoolofMotion.com, June 11, 2020
Sarofsky Labs Freelance Panel 2020

Do you want to start your freelance career, but don't know the first step? We had a chance to sit with a panel of experts to learn the pros—and cons—of going freelance...

Mograph.com, June 9, 2020
Chicago-based Sarofsky on using C4D, Houdini and more for the FITC Toronto 2020 titles

FITC Toronto 2020 was canceled due to the coronavirus, but the main titles for the event premiered on April 19 during a live Mograph.com podcast with Chicago-based production house, Sarofsky…

Motionographer.com, May 13, 2020
Erin Sarofsky answered our questionnaire, giving us the goods on recent FITC project, her go-to playlist, and other musings.

Times are uncertain and with feelings of separation high, we want to know how you are staying plugged in, what is keeping you creative and what may be getting in the way? Erin Sarofsky of Sarofsky answered…

MusebyCl.io, May 13, 2020
#WFH Diaries: Erin Sarofsky of Sarofsky

…Here, we catch up with Erin Sarofsky of Sarofsky…

See No Evil on YouTube, May 12, 2020
A Drink with Sarofsky

A chat with Erin founder and ECD of Sarofsky…

Visual Atelier 8, May 4, 2020
Sarofsky Creates Epic Main Title Piece "What You May Find" For FITC

For the 2020 edition of its flagship annual creative event in Toronto, design, and technology event producer FITC engaged design-driven production company Sarofsky to create an epic main title piece…

designcollector.com, April 23, 2020
Sarofsky + FITC: "What You May Find"

...With the event's postponement, both companies forged a new strategy to share their powerful cinematic experience, entitled "What You May Find." Set to a new rendition of the classic hit "In The Year 2525," this rich, iconic animation offers a stark vision of "what we may find," ending with a ray of hope...

Motioncollector.com, April 23, 2020
Sarofsky + FITC: "What You May Find"

For the 2020 edition of its flagship annual creative event in Toronto, design and technology event producer FITC engaged design-driven production company Sarofsky to create an epic main title piece...

Behance.net, April 22, 2020
Sarofsky + FITC: "What You May Find"

...we want to explore the future. What we want, what we imagined, and what will be. But all progress comes at a price...

Creativepool.com, April 22, 2020
Sarofsky + FITC: "What You May Find"

...We have state of the art technology in our pockets, and access to centuries of information with only a word. Where are the flying cars and jetpacks that we envisioned and were promised? Will our advances eventually plateau, or lead to a singularity...

CreativePlanetNetwork.com, April 22, 2020
Sarofsky + FITC: “What You May Find”

This rich, iconic animation offers a stark vision of “what we may find,” ending with a ray of hope.

Screen Magazine, April 22, 2020
FITC and Sarofsky's Epic Main Title Piece

...What does the future hold? Can you see it? Things are progressing and changing faster and faster, sometimes, but not always for the better...

WeAndTheColor.com, April 22, 2020
Sarofsky + FITC: "What You May Find"

...Director, creative director, and designer Erin Sarofsky launched Sarofsky in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide...

DigitalSpring.com, April 21, 2020
FITC Toronto 2020 “What You May Find” by Sarofsky

...Music Supervision: Groove Guild; Final Mix and Sound Design: Groove Guild; Music Track: “In the Year 2525”; Composer: Richard Evans; Performed by: Jon Notar featuring Jean Rohe; Master Recording: Groove Guild...

ListenNotes.com, April 21, 2020
Monday Meeting: April 20, 2020 | FITC / Sarofsky 2020 Titles "What You May Find"

This week we are joined by the teams from FITC and Sarofsky as they breakdown the FITC 2020 Titles "What You May Find". We had an amazing turnout this week and the discussion and breakdown does not disappoint! If you haven't seen the title sequence, check it out here...

SHOOTonline.com, April 21, 2020
Sarofsky + FITC "What You May Find"

...Director: Erin Sarofsky; Co-Director: Duarte Elvas; Executive Producer: Steven Anderson; Producer: Kelsey Hynes; Lead Artists: Josh Smiertka, Jake Allen, Tanner Wickware, Matt Miltonberger; Additional Design and Animation: Ally Munro, Griffin Thompson, Andrew Hyden, Dan Moore, Tobi Mattner, Nik Braatz; Additional Contributors: Jamie Gray, Andrew Rosenstein, Mark Galazka, Kenny Albanese...

MondayMeeting.org, April 20, 2020
April 20, 2020: FITC 2020 Title Sequence breakdown with Sarofsky

We've posted the audio from yesterday's Monday Meeting with FITC and the crew from Sarofsky up on the site & on your favorite podcast platform of choice!

Stashmedia.tv, April 20, 2020
FITC Toronto 2020 “What You May Find” by Sarofsky

When FITC had to cancel the 2020 edition of their flagship event in Toronto, the crew and director Erin Sarofsky choose to release the conference titles as a reminder of “What You May Find” at future intersections of design and technology...

Mograph on YouTube, April 19, 2020
Mograph Special // Sarofsky's FITC Titles Revealed

The live premiere of the FITC 2020 Titles. Watch the amazing work of Sarofsky and stay for the breakdowns with Erin Sarofsky, Duarte Elvas, and Jake Allen.

Motionographer.com, April 17, 2020
NEWS: Sarofsky debuts titles for FITC this Sunday (4.19.20) with TWO virtual events.

Erin Sarofsky and her team got on board last year to produce an epic opening title piece for this year’s FITC Toronto. With the event’s cancelation, they came up with a different plan to finish the piece and get it out to the world with some splash...

ReelChicago.com, April 3, 2020
The New Normal – Sarofsky Studios

Chicago-based Sarofsky is an award-winning collection of artists, producers and above all, storytellers who unlock the magic every time they touch a project. Whether it’s the opening titles to the latest Marvel film or a campaign for Jeep, their work has lasting impact...

Screen Magazine, March 12, 2020
Sarofsky, Haberman Craft Zevia Campaign

"...For this exciting addition to the Zevia family of zero sugar beverages, we had the idea to capture kids' authentic reactions to their first sips of new Zevia Kidz," said Emalie Wichmann, Creative Director, Haberman. "Their reactions were not only authentic, they were adorable..."

ReelChicago.com, March 12, 2020
Zevia Partners with Haberman & Sarofsky for Zevia Kidz

Please tell me this isn’t just for kids. Zevia, a leading zero sugar, zero calorie beverage company, recently kicked off the integrated spot-market campaign heralding the release of its new product line, Zevia Kidz...

SHOOTonline.com, Mar. 10, 2020
Zevia Partners with Haberman and Sarofsky For Colorful Integrated Zevia Kidz Launch Campaign

LOS ANGELES, MINNEAPOLIS and CHICAGO --(SPW)-- Zevia, a leading zero sugar, zero calorie beverage company, recently kicked off an integrated spot-market campaign heralding the release of its new product line, Zevia Kidz…

SHOOTonline.com, Mar. 10, 2020
Zevia Kidz

To herald the release of its new Zevia Kidz product line, leading zero sugar, zero calorie beverage company Zevia partnered with full-service marketing agency Haberman and design-driven production company Sarofsky to create an integrated spot-market campaign. Entitled "It's Everything You Wished For," the campaign shows real reactions from kids trying Zevia Kidz for the first time. It was brought to life through digital video, digital banners and rich media, paid social and a national public relations and influencer program.

School of Motion on Twitter, Feb. 18. 2020
HUGE shout out to the Sarofsky team

...for hosting an amazing event this past Sunday and thank you to all of the attendees for their awesome questions during the panel discussion.

Rocket Lasso on YouTube.com, Feb. 11, 2020
Rocket Lasso Live Ep 5 Season 2 With Guest Jake Allen

Intro with special guest Jake Allen of Sarofsky!

FITC on YouTube.com, Jan. 30, 2020
FITC Toronto 2020 What You May Find Official Teaser

...Register now for Canada's longest running Technology + Creativity Event - April 19-21st in Toronto - where you can watch the talented Sarofsky team break down the process behind making the titles and more, alongside 50+ incredible speakers over three days of networking, installations, roundtable discussions, workshops, and more...

SchoolofMotion.com, Dec. 30, 2019
The 2019 MoGraph and SOM Wrap Up

....I talk to industry legend Erin Sarofsky and one of her amazing creative leads, Duarte Elvas, about how they’ve landed major gigs like the credits for Marvel movies, and why they’ve now started doing in-person workshops at their studio...

Motion Plus Design, Dec. 15, 2019
Erin Sarofsky | Paris 2016 + watch talk

From Motion Plus Design Paris 2016

FilmSchoolRejects.com, Dec. 2, 2019
The 25 Best Opening Credits Sequences of the Decade

11. Guardians of the Galaxy (2014) - Creative direction by Erin Sarofsky...

shots.net, Nov. 15, 2019
shots Awards Europe 2019 winners; The Work | shots

Music Video of the Year: FKA twigs, Cellophane - GOLD; The Chemical Brothers, Free Yourself - GOLD; Ed Sheeran ft Chance the Rapper & PnB Rock, Cross Me - SILVER; Stormzy, Vossi Bop - BRONZE. JUDGES: Vaughan Arnel; Tim Hardy; Anya Kruzmetra; Sandra Loibl; Andy Oskwarek; Adina Sales; Erin Sarofsky...

The One Club, Nov. 14, 2019
The One Club Announces Jury For 8th Annual One Screen Short Film Festival

...One Screen’s diverse jury this year includes Erin Sarofsky, Founder/Creative Director for Sarofsky...

FITC.ca, Nov. 6, 2019
FITC Toronto 2020 - The Design and Technology Conference - April 19-21

Speakers: Chris Do, The Futur, Krys Blackwood, NASA, Hilal Koyuncu, Google, David Hogue, Google, Sougwen Chung, Refik Anadol, David Eriksson, North Kingdom, Kim Pimmel, Adobe, Jessica Hische, Paula Scher, Pentagram, Justin Maller, DeviantArt, Mike HIll, David Sheldon-Hicks, Territory Studio, Erin Sarofsky, Nick DenBoer...

AWN.com, Sep. 12, 2019
The Rookies Announces World School Rankings 2019 Winners

Based on almost 3,500 entries from artists in 89 countries, 120 industry experts used a variety of criteria to award schools on how well they prepare students for careers in creative media and entertainment... The following production studios are offering a range of fully paid internships and training programs to category winners: Sarofsky...

ReelChicago.com, Sep. 6, 2019
Burnett, Sarofsky kick off new Pedialyte campaign

...PRODUCTION: SAROFSKY; Erin Sarofsky, Executive Creative Director; Steven Anderson, Executive Producer; Duarte Elvas, Creative Lead; Josh Smiertka, Designer/Animator; Tobias Mattner, Animator; Andrew Rosenstein, Producer...

PixelLab.net, Sep. 4, 2019
Duarte Elvas and Jake Allen of Sarofsky: Siggraph 2019 – Maxon Cinema 4D Presentation

Motion Designers Duarte Elvas and Jake Allen of Sarofsky showcase the power of Cinema 4D with a breakdown of a recent 30-day project.

Cinema 4D by Maxon in YouTube, Aug. 13, 2019
Duarte Elvas and Jake Allen of Sarofsky @ SIGGRAPH 2019 | Maxon Cinema 4D

Motion Designers Duarte Elvas and Jake Allen of Sarofsky showcase the power of #Cinema4D with a breakdown of a recent 30-day project.

Stashmedia.tv, Aug. 1, 2019
Sarofsky Fills “Buckets” for C4DLive at SIGGRAPH

Sarofsky creative lead Duarte Elvas: “We had the honor of being invited to participate in Maxon’s C4DLive event at SIGGRAPH 2019, showcasing how we used Cinema 4D and Arnold to create our latest animated short, Buckets…

Ad Age, July 3, 2019
All the latest production moves, hires, and partnerships

…Chicago-based production company Sarofsky is adding Ben Strang to its directorial roster. Strang, based in Santa Monica, is a writer-director and photographer. He also created the episodic series "Beast,” which made its debut at the 2018 SXSW Film Festival…

SHOOTonline.com, June 20, 2019
Sarofsky Adds SXSW Award Winner Ben Strang To Its Roster

He has also made his mark in commercials and branded content spanning such clients as D’Addario, Lenovo, Starsky Robotics, Milken Community Schools and The Storm King School (the Storm King project earned the 2019 Bronze Telly Award for Branded Content in Education). Strang has also helmed music videos for Piper Hays and Jason Webber, among others.

BTLnews.com, June 19, 2019
Ben Strang Joins Sarofsky

“…This relationship feels like it materialized out of thin air and all the pieces just line up. I’m thrilled to be able to bring my own creative energy and perspective to such a vibrant collaboration…”

Creativepool.com, June 18, 2019
Design-Driven Production Company Sarofsky Expands Directorial Roster by Adding SXSW Award Winner Ben Strang

…Awarded the festival's Grand Jury Award for Independent Episodics, Indiewire's review compared Ben to Steven Spielberg, and his story to "Stranger Things…"

ScreenMag.com, June 19, 2019
Sarofsky Expands Directorial Roster by Adding SXSW Award Winner Ben Strang

…Based in Santa Monica, Ben is an award-winning writer-director and photographer, as well as being the creator of the ambitious original episodic series, "Beast…"

The Chicago Tribune, June 18, 2019
Design-Driven Production Company Sarofsky Expands Directorial Roster by Adding SXSW Award Winner Ben Strang

...Ben is an award-winning writer-director and photographer, as well as being the creator of the ambitious original episodic series, "Beast." Upon its debut at the 2018 SXSW Film Festival, the series' pilot immediately drew critical acclaim. Awarded the festival's Grand Jury Award for Independent Episodics, Indiewire's review compared Ben to Steven Spielberg, and his story to "Stranger Things..."

ReelChicago.com, June 18, 2019
Sarofsky adds SXSW winner Ben Strang to roster
Chicago-based, design-driven production shop expands with California-based, award-winning creator of “Beast”

shots.net, June 14, 2019
Full list of shots Awards Europe 2019 judges

President, Owner & Executive Creative Director, Sarofsky Chicago

TonyAgliata.com, May 30, 2019
Sarofsky Title Design Workshop

Freelance Motion Designer / Art Director living in Cincinnati OH.

Stashmedia.tv, May 29, 2019
Senior 3D Designer/Animator Jake Allen Joins Sarofsky

Jake spent five years as a staff 3D Artist and Motion Designer for Odd Machine prior to going freelance late last year. Based on his mastery of software such as Maxon Cinema 4D, Autodesk Maya, SideFX’s Houdini and Next Limit Technologies’ RealFlow, Sarofsky was quick to enlist him on major projects for Verizon and Fiat/Chrysler...

The Chicago Tribune, May 23, 2019
Senior 3D Designer/Animator Jake Allen Opens New Design Dimensions for Sarofsky

"...Not only did he crush the jobs we brought him in for, his energy has infused the office with a lovely vibrancy. Jake does things with positivity and the firm belief that anything is possible... which aligns perfectly with our studio's ethos..."

Ad Age, May 22, 2019
Production Moves

Chicago-based production company Sarofsky is adding senior 3D designer/animator Jake Allen to its full-time staff. Allen spent five years as a staff 3D artist and motion designer for Odd Machine prior to going freelance late last year. For Sarofsky, he has worked on major projects for Verizon and Fiat/Chrysler.

Screenmag.com, May 22, 2019
Sarofsky Adds 3D Designer/Animator Jake Allen

...A Chicago native who graduated from Savannah College of Art and Design in 2011, Jake's passion for creative problem solving is evident in projects for companies like Caterpillar, Huawei and Michelob, and non-profits like Teach For America...

ReelChicago.com, May 21, 2019
Jake Allen opens Design Dimensions for Sarofsky

Senior 3D Designer/Animator brings huge creative and technical expertise to Chicago-based design-driven shop

SHOOTonline.com, May 21, 2019
Senior 3D Designer/Animator Jake Allen Opens New Design Dimensions for Sarofsky

CHICAGO - Continuing its growth and its investments into excellence, design-driven production company Sarofsky is adding Senior 3D Designer/Animator Jake Allen to its full-time staff...

JordanBruce.tv, May 15, 2019
Sarofsky Main Title Workshop

As with many Motion Designers, my dream is to work on Main Titles. There's something so attractive to me about boiling down a story and laying out the welcome mat for the viewer to enter a new world. Around the end of 2018, I took some time to go up to FITC Toronto to listen to some of the industry leaders. While my inspiration was lit on fire from the various talks, the greatest thing to come of that weekend had to be meeting Erin Sarofsky...

The Rookies, May 10, 2019
Nurturing the Next Cohort of Creatives

It's not often you can walk into an established design studio and be mentored by some of the most dynamic producers, designers, and technologists in the industry. The collective of talented minds at Sarofsky give their time to nurture the next cohort of creatives, and they do so in the Sarofsky Labs; tinkering with and developing new ideas with their workshop attendees...

AdAge.com, May 1, 2019
GREENPOINT SIGNS LAUREN SICK, THE BARKERS JOINS SAROFSKY
...Chicago-based design-driven production company Sarofsky has added directing team The Barkers to its roster. The husband-and-wife team of Chris and Kristen Barker has created content for brands using visual platforms like Giphy, Instagram stories and YouTube. They've also directed TV commercials for the likes of HP, Hyatt and McDonald's. They recently directed a project for State Farm through DDB Chicago, where Sarofsky was engaged for editorial, graphics, visual effects and finishing...

The Chicago Egotist, Apr. 29, 2019
The Barkers Join Sarofsky

"...The Barkers are top-notch directors," Erin began. "They have an aesthetic that is fun, vibrant and just makes you smile. It’s relevant to every category of advertising..."

Stashmedia.tv, Apr. 29, 2019
Sarofsky Expands Directorial Roster with The Barkers

"...State Farm is a perfect example of The Barkers’ ability to build off of a simple idea and come up with a production paradigm to capture everything in a way that makes the post-production process manageable..."

Screenmag.com, Apr. 26, 2019
Sarofsky Expands Directorial Roster, Adds The Barkers

"...After working in the industry for 10 years, it's been really exciting to work with Erin," Kristen added. "She has so much experience and has really created something amazing here in Chicago...

SHOOTonline.com, Apr. 25, 2019
Directorial Duo The Barkers Joins Sarofsky

...Comprised of Chris and Kristen Barker, The Barkers become the first directors on the Sarofsky roster other than company principal and executive creative director Erin Sarofsky...

ReelChicago.com, Apr. 24, 2019
Sarofsky expands roster by adding The Barkers

Design driven production company adds a versatile duo that wields cutting-edge platform and major brand experience

The Chicago Tribune, Apr. 24, 2019
Design-Driven Production Company Sarofsky Expands Directorial Roster by Adding The Barkers

"...When we first heard that Sarofsky was interested in live-action directors, we really piqued," said Chris. "Steven Anderson is the best EP around, and the studio is famous for design and aesthetics, while also maintaining a strong sense of playfulness in the creative process...

SHOOTonline.com, Apr. 24, 2019
Design-Driven Production Company Sarofsky Expands Directorial Roster by Adding The Barkers

CHICAGO - Continuing its growth and its investments into excellence, design-driven production company Sarofsky is adding the dynamic directing team The Barkers to its roster....

Apple.com, Mar. 15, 2019
Video Lab: Designing Main Title Sequences with Sarofsky

Create a main title sequence with Erin Sarofsky of Sarofsky Corp. As part of our Made by Women series, she and creative lead Duarte Elvas will share their process from brainstorming ideas through editing and titling a piece using iPad with Apple Pencil. They’ll also reveal the inspiration behind their Brooklyn Nine-Nine main title and other high-profile work. Devices will be provided...

School of Motion Podcast, Mar. 6, 2019
Land High-Profile Clients w/ Erin Sarofsky & Duarte Elvas

We chat with industry legend Erin Sarofsky and Creative Lead Duarte Elvas about building an elite brand, landing big clients, and a new mograph workshop series called Sarofsky Labs...

School of Motion on YouTube.com, Mar. 5, 2019
Episode 61: Landing High-Profile Clients with Erin Sarofsky and Duarte Elvas

We are stunned to have our latest guest on the podcast. To say that Erin Sarofsky is a successful motion designer would be a severe understatement. As an Emmy Winner and Studio Owner, Erin is one of the most accomplished artists that we've ever talked to...

Start TV, Jan. 3, 2019
Erin Sarofsky battled pay inequality by building her own ''matriarchy''

Erin Sarofsky is the President, Owner and Creative Director of Sarofsky Corp., where she seeks to be part of the solution when it comes to pay inequality in the entertainment industry. She told Start TV, "I found out that one of my exact peers was making more than twice as me, and I was really upset about it. I was almost upset with myself for not knowing how much I was worth."

HOWDesign.com, Dec. 27, 2018
Design Trends To Dread, Delight In and Feverishly Await

…I have found this to be a significant change that requires a new approach from a design standpoint. One that we need to consider and be aware of from the concepting stage…relying more on procedural graphic languages and guidelines rather than on individual frame compositions. — Duarte Elvas, Creative Lead – Sarofsky

FITC Events on YouTube.com, Dec. 7, 2018
Erin Sarofsky: The Dos and Don’ts of Motion Design Domination

...Depending on who you talk to, either God or “the devil” may “in the details.” At Sarofsky, they use animation, visual effects, computer graphics and live-action to collaborate with clients, from concept to delivery, producing work that aims to be visceral, innovative and diverse. That work crosses all platforms, including commercials, TV and film main title sequences and web efforts...

ReelChicago.com, Nov. 16, 2018
Announcing Sarofsky Labs: A Weekend Workshop Series

“The goals are to immerse students… teach invaluable working knowledge… and help produce a portfolio-worthy project.” Erin Sarofsky

Sawt.co, Nov. 16, 2018
Announcing Sarofsky Labs: A Weekend Workshop Series

Sarofsky is opening its doors and inviting the world-at-large to take part in a series of educational opportunities that will begin in February, entitled Sarofsky Labs: A Weekend Workshop Series.

SHOOTonline.com, Nov. 14, 2018
Announcing Sarofsky Labs: A Weekend Workshop Series

Erin Sarofsky and her colleagues at the Chicago-based design-driven production company Sarofsky have just announced the launch of Sarofsky Labs: A Weekend Workshop Series...

StudioDaily.com, Oct. 26, 2018
StudioDaily is proud to announce its first roster of Exceptional Women in Production and Post

Erin Sarofsky: President / Owner / Executive Creative Director, Sarofsky

SchoolofMotion.com, Oct. 19, 2018
Motion Mondays: The 3D Musical Edition

The team at Sarofsky (Dr. Strange, Ant Man, etc.) is putting together a weekend workshop series called Sarofsky Labs. They will cover a lot of good topics from title design to branding.

Motionographer.com, Oct. 2, 2018
Catching up with Erin Sarofsky

It’s conference season and the amazing events and festivities are drawing nearer with each day. Case in point: the upcoming FITC Ideas in Motion conference in Toronto this year. FITC has been known to host amazing events jam-packed with presentations, talks, and parties, no less. This year is no exception with amazing guests such as Mike Alderson of Man vs. Machine, Nick Campbell of Greyscale Gorilla, and Anna Criado of Prologue, to name a few. We wanted to find out more about the event so we sat down with Erin Sarofsky, founder of the aptly named Sarofsky, to find out more about her work, Chicago, and her upcoming talk at the FITC Ideas in Motion conference...

Stashmedia.tv, Sep. 27, 2018
“Full Frontal with Samantha Bee” Main Titles by Erin Sarofsky

“As a woman, I know how hard it is to strike the right tone with people. In whatever we came up with, I wanted to communicate what a bad-ass I think she is... slicing through the messy political landscape each week and doing it all with a wink. It’s rare to work on a project that is deeply meaningful to you. We got to collaborate with a woman we respect and admire...”

Free The Bid on Facebook, Sep. 19, 2018
We spoke with director Erin Sarofsky...

...about the highly stylized 20-second introduction that she and her team at Chicago-based production company Sarofsky created for Full Frontal with Samantha Bee. Watch the intro below, and read on for Erin's exclusive quote (plus two images of Erin and Samantha on set)...

PROMAX/BDA Daily Brief, Sep. 13, 2018
Top Stories: Behind the New ‘Full Frontal with Samantha Bee’ Main Titles

Samantha Bee shakes hands with Lady Liberty, takes a bite out of the US/Mexico border wall and stands boldly in front of Mount Rushmore in the new main titles for Full Frontal with Samantha Bee. The opening sequence dropped Wednesday night to the surprise of viewers. Designed and directed by Erin Sarofsky’s production company Sarofsky, it presents Samantha “the way the world increasingly sees her: as a curious giant in the cultural landscape...”

SHOOTonline.com, Sep. 13, 2018
"Full Frontal with Samantha Bee" Unveils New Main Titles from Designer and Director Erin Sarofsky

A monumental surprise awaits viewers of the Emmy® Award-winning "Full Frontal with Samantha Bee" in the show's new main title sequence. Designed and directed by female business owner Erin Sarofsky and her team at Chicago-based design-driven production company Sarofsky, the highly stylized 20-second introduction presents Samantha the way the world increasingly sees her: as a curious giant in the cultural landscape...

SHOOTonline.com, Sep. 13, 2018
"Full Frontal with Samantha Bee" Main Titles

...Production Company: Sarofsky; Live Action Director & Creative Director: Erin Sarofsky; Director of Photography: Michael Bove; Executive Producer: Steven Anderson; Senior Producer: Bryan Haney; Designer, Animators: Josh Smiertka, Leah Evans, Jake Matthews, Tanner Wickware; Designers: Duarte Elvas, Levi Reardon...

Variety.com, Sep. 12, 2018
Samantha Bee Unveils New Open for ‘Full Frontal’ and Other Changes

Samantha Bee has been tilting at giants for almost three years. Now she’s become one herself…

ETonline.com, Sep. 12, 2018
Samantha Bee Talks ‘Full Frontal’ 2.0, Jennifer Lawrence and Ideas for a Line of Blazers (Exclusive)

When Full Frontal With Samantha Bee returns on Sept. 12, things will be noticeably different. Not only will fans see a new set and opening credits (designed by the production company Sarofsky, owned by Erin Sarofsky), but Bee will introduce a brand new app, This Is Not a Game: The Game, which is meant to incentivize consumer engagement in the 2018 midterm elections…

SHOOTonline.com, June 6, 2018
yU+co’s Garson Yu Tapped As A Featured Speaker At Motion Conference 2018

HOLLYWOOD - Creative design/production studio yU+co announced that company Founder/Creative Director Garson Yu, will be one of this year’s featured speakers at motion 2018, to be held in Sante Fe, NM June 5-8 at the New Mexico History Museum. Yu will join a stage of design contemporaries including Kyle Cooper, Erin Sarofsky and John LePore for the “A Day of Title Design” session…

DigitalProductionBuzz.com, May 31, 2018
Digital Production Buzz – May 31, 2018

Tonight, we turn our attention to the women in our industry. The challenges they have had to overcome in a predominantly male world and their advice to other women trying to break into the industry. Join host Larry Jordan as he talks with Erin Sarofsky, Leandra Dichirico, Phoenix Gonzalez, Carrie Wooten and James DeRuvo...

CartoonBrew.com, May 23, 2018
Events: This Saturday In Chicago: Inaugural Frame-by-Frame Animation Conference Has Amazing Lineup Of Guests

A day-long animation conference, created by animators and for animators, is debuting in Chicago this weekend, and it sounds like a must-attend event if you’re anywhere in the region. ...Duarte Elvas, lead designer of title sequences for Captain America: The Winter Soldier, Guardians of the Galaxy Vol. 1 and 2, and Doctor Strange...

AWN.com, May 21, 2018
Inaugural FxF to Feature PES, David OReilly and Joanna Priestley

Conference set for May 26 at DePaul University in Chicago includes guest appearances, panels, workshops and demos, and is open to the public. ...Special guests include: Duarte Elvas, lead designer at the award-winning motion graphics studio Sarofsky Corp...

CGnews.com, May 15, 2018
Top Speakers Present at Final motion un-conference in Santa Fe

Elaine Montoya, co-producer of motion announced today that the final un-conference will take place June 5-8 in Santa Fe, NM. “This June, twelve years of talks, interviews, experiences and interactions designed to feed your creative brain… all come to an end,” said Montoya. “And for our final episode we have our best line-up ever including Kyle Cooper (prologue), Erin Sarofsky (Sarofsky), Garson Yu (yU+co)...

Communication Arts, Apr. 17, 2018
iMac Pro short film

Director Erin Sarofsky’s iMac Pro film puts the famed desktop through its paces, bringing a series of dreamy illustrations to life...

CGnews.com, Mar. 27, 2018
Sarofsky Selected as One of Six Visionary Artists by Apple

Erin Sarofsky was selected as one of six visionary artists by Apple to demonstrate the power of the new iMac Pro...

FreetheBid.com, Mar. 23, 2018
Erin Sarofsky & Michelle Dougherty X Apple

When looking for top filmmakers, CG artists, and motion graphics designers to create a personal piece of work using the iMac Pro (with no limitations on their creativity), Apple sought the talents of Erin Sarofsky (founder of production company Sarofsky) and Michelle Dougherty (signed to Imaginary Forces). Each created a unique short film that showcased their spectacular vision as creators. Erin and Michelle shared some thoughts on the experience with us, touching on the creative freedoms of this project and the need for women’s creative voices, in order to best reflect and expand upon the world around us...

StudioDaily.com, Mar. 23, 2018
iMac Pro: Erin Sarofsky Artist Film

To highlight the power under the hood of its iMac Pro, Apple had a half-dozen creators create a personal work of visual art on the system. Here’s one from Sarofsky president, owner and creative director Erin Sarofsky, who imagines a journal opening up with all of the ideas contained in it escaping and springing to life. You can hear Sarofksy discuss the 4K shoot, edit, and CG animation in the behind-the-scenes video....

CGnews.com, Mar. 22, 2018
Sarofsky Produces Animated Spots For New CFA Institute Campaign

The team at design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to take part in an ambitious integrated media campaign that is now in wide use worldwide. The campaign features a total of seven elegant animated spots based on illustrations by Paul Wearing, each of which elevates CFA’s branding and its missions. The spots appear on the brand’s YouTube Channel and in countless other broadcast and online placements, with extensive customization services for various markets handled internally by Sarofsky’s artists...

Motionographer.com, Mar. 22, 2018
iMac Pro — Sarofsky

Apple invited Erin Sarofsky and five other renowned artists to create a personal piece of work using iMac Pro. The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made. See the artist films and behind the scenes at https://apple.co/2Il1e4p

The Chicago Egotist, Mar. 20, 2018
Erin Sarofsky Pushes iMac Pro To The Limits in Artistic Project for Apple

To demonstrate the power of iMac Pro, Apple invited a group of renowned filmmakers, CG artists, and motion graphics designers to create a personal piece of work using its advanced technologies. The filmmakers include Chicago's Erin Sarofsky as well as Buck, Esteban Diácono, Luigi Honorat, ManvsMachine and Michelle Dougherty...

Digitalartsonline.co.uk, Mar. 20, 2018
ManvsMachine and other artists put Apple's iMac Pro to the test using powerful rendering tools

There has been huge hype surrounding the powerful design of Apple's iMac Pro which was released at the end of 2017, but apart from reading a review or having a spare £4,899 to actually buy it, it's hard to capture what exactly the desktop is capable of – or why it needs to be so powerful...

ReelChicago.com, Mar. 20, 2018
Sarofsky makes iPopping film for iMac Pro

Apple made the wise move of enlisting Chicago’s Erin Sarofsky and her team at Sarofsky, Inc. to showcase the capabilities of the new iMac Pro’s hardware and compatible software...

Stashmedia.tv, March 19, 2018
iMac Pro Artist Films x 6

To showcase the power of the iMac Pro, Apple invited Buck, Esteban Diácono, Michelle Dougherty, Luigi Honorat, ManvsMachine, and Erin Sarofsky to push the sleek desktop machine to its limits....

DesignTaxi.com, Mar. 16, 2018
Apple Shares 6 Short Videos, Specially Created By Filmmakers Using Its iMac Pro

To help boast its ultimate desktop hardware, the iMac Pro, Apple invited a handful of filmmakers to create exciting content using its latest product...

iClarified.com, Mar. 15, 2018
Apple Shares Six Films Created With the New iMac Pro [Video]

To demonstrate the power of iMac Pro, Apple invited a group of renowned filmmakers, CG artists, and motion graphics designers to create a personal piece of work using its advanced technologies...

Reel Chicago, Mar. 15, 2018
CFA campaign by Ogilvy and Sarofsky goes global

Design-driven creative production company Sarofsky (Guardians of the Galaxy 2, Captain America: Civil War, The After Party) was commissioned by Ogilvy Chicago and investment management company, CFA Institute to create an ambitious series of :15-second animated digital videos that broke on the brand’s YouTube Channel and in various other broadcast and online placements worldwide...

Sawt.co, Mar. 15, 2018
CFA Institute Engages Audiences Worldwide in New Ogilvy Campaign Produced by Sarofsky

The campaign features a total of seven animated spots based on illustrations by Paul Wearing, The spots appear on the brand's YouTube Channel and in countless other broadcast and online placements....

Screen Magazine, Mar. 15, 2018
Ogilvy, Sarofsky Team Up For CFA Institute Campaign

The team at design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to create an ambitious integrated media campaign that is now in wide use worldwide...

9to5Mac.com, Mar. 14, 2018
Apple touts iMac Pro power with collection of short films from top filmmakers & designers

...Among the creators involved are designers from Buck, Erin Sarofsky of Sarofsky Inc, motion graphics artist Esteban Diácono, 3D artist Luigi Honorat, design and motion studio ManvsMachine, and Imaginary Forces director and designer Michelle Dougherty...

Behance.net, Mar. 14, 2018
CFA Institute Campaign from Ogilvy Engages Sarofsky

...The campaign features a total of seven elegant animated spots based on illustrations by Paul Wearing, each of which elevates CFA's branding and its missions. The spots appear on the brand's YouTube Channel and in countless other broadcast and online placements, with extensive customization services for various markets handled internally by Sarofsky's artists...

AppleInsider.com, Mar. 14, 2018
Apple shares six short films created using 'powerful' iMac Pro [u]

Looking to market the iMac Pro as "the most powerful Mac ever," Apple has published six short films made using the desktop as the primary tool.

Creativepool.com, Mar. 14, 2018
CFA Institute Engages Audiences Worldwide in New Ogilvy Campaign Produced by Sarofsky

...Erin continued: "Honoring the simplicity of the branding, the illustrations and the scripts, I knew that our success would be hinged on our restraint. The goal was to do let the branding and the messages sing..."

CultofMac.com, Mar. 14, 2018
6 awesome videos show off iMac Pro’s impressive power

Apple asked six filmmakers to create short videos that highlight the cababilities of the recently-released iMac Pro. The results debuted today: trippy, abstract films that are mesmerizing to watch. All are quite short (under 30 seconds) and include a quick plug for the computer, and so could be turned into advertisements, either online on TV...

MacObserver.com, Mar. 14, 2018
Watch 7 New Apple Films Made with iMac Pro

Apple just launched a series of artist films made with iMac Pro. The company enlisted prominent CG artists to each make their own film using iMac Pro, including Buck, Erin Sarofsky, Esteban Diácono, ManvsMachine studio, Michelle Dougherty, Luigi Honorat, Esteban Diácono, and Michelle Dougherty...

MacRumors.com, Mar. 14, 2018
Apple Promotes iMac Pro as 'Most Powerful Mac Ever' With Series of Short Films

...From concept development through final preparations for render, Apple says the iMac Pro was at the center of the creative work. The fine print does note that additional equipment was used for final rendering of 3D content...

SHOOTonline.com, Mar. 14, 2018
CFA Institute Engages Audiences Worldwide in New Ogilvy Campaign Produced by Sarofsky

CHICAGO - The team at design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to take part in an ambitious integrated media campaign that is now in wide use worldwide...

Art of the Title, Jan. 8, 2018
Top 10 Title Sequences of 2017

6. Guardians of the Galaxy Vol. 2. CATEGORY: FILM. Created by Sarofsky Corp., Framestore...

Brief.promaxbda.org, Nov. 6, 2017
Hot Spots: Ryan Hansen Solves Crimes on Television ... or on Your Phone

YouTube Red’s new series, Ryan Hansen Solves Crimes on Television* — starring, natch, Ryan Hansen and The Handmaid’s Tale Samira Wiley — plans to make the most of that asterisk.

TheChicagoEgotist.com, Nov. 3, 2017
Sarofsky Creates Main Titles for YouTube Red Series - Ryan Hansen Solves Crimes on Television

Chicago design-driven production company Sarofsky has created the main title sequences for YouTube Red's original series, "Ryan Hansen Solves Crimes on Television..."

ReelChicago.com, Nov. 2, 2017
YouTube Red enlists Sarofsky for series intro

When Ryan Hansen Solves Crimes on Television* creator Rawson Marshall Thurber (director of Central Intelligence, We’re The Millers, and Dodgeball: A True Underdog Story) and his team set out to find the perfect company to create their new YouTube Red show’s main titles, design-driven production company Sarofsky made their short list.

Behance.net, Nov. 1, 2017
Sarofky's Main Titles for YouTube's Original Ryan Hansen Series

...When show creator Rawson Marshall Thurber (director of "Central Intelligence," "We're The Millers," and "Dodgeball: A True Underdog Story") and his colleagues set out to find the perfect company to create their new show's main titles, design-driven production company Sarofsky made their short list...

Sawt.co, Nov. 1, 2017
YouTube Enlists Main Title Specialists at Sarofsky to Introduce Original Ryan Hansen Series

The new YouTube Red original series "Ryan Hansen Solves Crimes on Television*" had its global premiere Oct. 25.

Screenmag.tv, Nov. 1, 2017
Sarofsky Crafts Main TItles for YouTube Series
...According to Sarofsky's lead designer Duarte Elvas, the show's executive producers Beau Bauman and Krysia Plonka started by providing a lot of insights about Ryan, the show's premise, and their goals for the opening. "They really wanted to introduce Ryan's quirky and goofy personality and his relationship with Samira's character, while conveying the show's self-aware nature," he began...

SHOOTonline.com, Nov. 1, 2017
Front Page: “Ryan Hansen Solves Crimes on Television*” Main Title
The YouTube Red original series "Ryan Hansen Solves Crimes on Television*" had its global premiere on Oct. 25... and when the show’s creators set out to find the perfect company to create their main titles, design-driven production company Sarofsky made their short list...

SHOOTonline.com, Nov. 1, 2017
YouTube Enlists Main Title Specialists At Sarofsky To Introduce Original Ryan Hansen Action-Comedy Series
...Well known for its work on title sequences for blockbuster films, TV dramas and comedies, the company's creative team in Chicago was thrilled to land the opportunity...

Creativepool.com, Oct. 31, 2017
YouTube Enlists Sarofsky to Introduce Original Ryan Hansen Action-Comedy Series
The new YouTube Red original series "Ryan Hansen Solves Crimes on Television*" had its global premiere on Oct. 25... and that asterisk in the title is packed with meaning: When it appears, viewers can look for some extended explanation along the lines of, "*even though you're probably watching this on your phone and that's cool too..."

Creativepool Magazine, Oct. 31, 2017
YouTube Enlists Sarofsky to Introduce Original Ryan Hansen Action-Comedy Series

...Breaking new ground in the hallowed realm of TV crime programming, this Hollywood-based action-comedy series teams actors with LAPD homicide detectives to solve crimes. It stars Ryan Hansen, Emmy nominee Samira Wiley, and a who's who of stars playing bizarro versions of themselves, including Joel McHale, Donald Faison, Eric Christian Olsen, Jon Cryer and Kristen Bell...

Stashmedia.tv, Oct. 9, 2017
Sarofsky Expose Halsey and Uri Grey for JEEP Renegade

Two of four new spots from Erin Sarofsky and crew for the Jeep Renegade subcompact crossover SUV aimed squarely at female car-buyers who, according to Wards Auto, purchase 65% of new vehicles...

PRNewswire, Oct. 5, 2017
Jeep® Brand Celebrates the Renegade Spirit of Breakout Singer/Songwriter Halsey and Emerging Artists Molly Kate Kestner, Uri Grey and Chloe Nixon in New Music-centric 'Release Your Renegade' Campaign

Astralwerks Records breakout artist Halsey and three emerging "renegade" artists – Molly Kate Kestner (Atlantic Records), Uri Grey and Chloe Nixon – are featured in a new Jeep® brand marketing campaign for the Jeep Renegade that celebrates the spirit of Renegades on the Rise – women with a quest to find their voices, even if it breaks the mold…. The "Release Your Renegade" campaign was created in partnership with DDB Chicago and all spots were directed by Erin Sarofsky...

Newcity Film, Sep. 28, 2017
Film 50 2017: Chicago’s Screen Gems

...Erin Sarofsky, Owner and Executive Creative Director, Sarofsky Corp...

Art of the Title, Aug. 23, 2017
Guardians of the Galaxy Vol. 2 (2017)

A discussion with Executive Creative Director ERIN SAROFSKY of Sarofsky and Animation Supervisor ARSLAN ELVER of Framestore...

Sarofsky.com, Aug. 22, 2017
Sarofsky Takes Gold + Bronze at AEAF

AEAF is an international competition, screening and speaker program with entries from around the world. This year, the event took place at Chauvel Cinema in Sydney and brought together the top talent in creative and technical excellence. Although we couldn’t physically be there, we are honored to receive awards in the category of “Feature Film Titles” with two of our Marvel main on ends...

The Chicago Egotist, July 24, 2017
Sarofsky Creates Main Titles for Netflix Series "Friends from College"

Erin Sarofsky and her crew at Chicago-based design-driven production company Sarofsky just completed its first assignment for Netflix. The results are the main titles for the network’s original comedy series “Friends from College” from Nick Stoller (Neighbors, Neighbors: Sorority Rising, Forgetting Sarah Marshall, Get Him to the Greek) and his wife, co-writer and co-producer Francesca Delbanco...

LeBook.com, July 20, 2017
NETFLIX | 'FRIENDS FROM COLLEGE' MAIN TITLES

THE CREATIVE › ADVERTISING

ReelChicago.com, July 20, 2017
Sarofsky makes friends for new Netflix series

...there is nothing but praise for the outstanding :45 opening title sequence. You can thank talented Erin Sarofsky and her team for that. Since 2014, Erin Sarofsky and her team have staked their claim in the Marvel Cinematic Universe by creating design-driven main titles for six of the studio’s blockbuster movies...

ScreenMag.com, July 18, 2017
Netflix Series FRIENDS FROM COLLEGE Gets Sarofsky Main Titles

...Sarofsky not only executed the title sequence for the first episode, but also seven other custom versions for episodes two through eight. Editorial was handled by The Colonie's Tom Pastorelle...

Creativepool.com, July 14, 2017
Netflix Original Series “Friends from College” Gets Sarofsky Main Titles

...Editor Tom Pastorelle of Chicago-based editorial company The Colonie earned high praise from everyone at Sarofsky and Netflix for his unique storytelling artistry and editorial craftsmanship. Credited with delivering "a million versions for us to see how it all could best play out," Erin also points to the strengths of the 10-second versions as merits of his skills. Accolades also go to colorist Fred Keller of Filmworkers Club Chicago...

PromaxBDA Daily Brief, July 14, 2017
Work | ‘Friends from College’ Main Titles: From the Cafeteria to Turkey Carving

Sarofsky’s main titles for Netflix’s Friends from College capture six friends coming together at a table where time passes from their college days to the present. The credits start with dinner in the cafeteria and transition through adulthood, demonstrating the lasting bond between the characters...

Behance.net, July 3, 2017
Sarofsky's Guardians of the Galaxy 2 Design Spotlight

...As is so often the case for Erin and her executive producer Steven Anderson, the project officially began with a film screening in Los Angeles, followed by a meeting. In this case, she and Steven were briefed by Gunn along with Marvel EPs Kevin Feige, Victoria Alonso, Louis D'Esposito and VFX Supervisor Christopher Townsend. "The first assignment was to explore some ideas the Marvel team had been tossing around since James wrote the opening title scene..."

Communication Arts, May/June 2017
Feature: Sarofsky

Based in Chicago, this production company gets to the heart of its projects with diverse visual techniques...

ReelChicago.com, June 30, 2017
Sarofsky’s design innovation continues to Marvel

...For the new Guardians release, Sarofsky, who has also worked on titles for Marvel’s Captain America: Winter Soldier, Dr. Strange is back to rock the opening titles again, and to heighten a new dimension of the Marvel Studios Cinematic Universe: the must-see "storytelling" end crawl...

Screen Magazine, June 28, 2017
Sarofsky's Main Title, End Crawl for GUARDIANS 2

"...This was the first time Marvel has considered treating the end crawl as a significant part of the film's experience," Erin said. "It's also the first time we've worked on an end crawl. The responsibility of getting so many names spelled right just seemed daunting..."

AWN.com, June 27, 2017
Sarofsky’s ‘Guardians’ Return Yields Engaging Main Titles and End Crawl for ‘Vol. 2’

The Chicago-based design house rose to the challenge of creating both an animated, custom typeface and a bold main title sequence logo for the return of Peter Quill, Rocket, Baby Groot, Gamora and Drax the Destroyer in 'Guardians of the Galaxy Vol. 2.'

CGrecord.net, June 27, 2017
Sarofsky's Adventures in Design Innovation Continue with "Guardians of the Galaxy Vol. 2" Main Title and End Crawl Challenges

Since early May, the Marvel Studios' blockbuster "Guardians of the Galaxy Vol. 2" has taken movie theaters by storm. With the return of Peter Quill, Rocket, Baby Groot, Gamora, Drax the Destroyer and friends to the big screen thanks to screenwriter, director and producer James Gunn, fans of great design worldwide have seized the opportunities to see the talents of Sarofsky – the Chicago-based, design driven production company – shine...

Creativepool.com, June 27, 2017
Sarofsky's Adventures in Design Innovation Continue with "Guardians of the Galaxy Vol. 2" Main Title and End Crawl Challenges

...For the new "Guardians" release, Sarofsky is back to rock the opening titles again, and to heighten a new dimension of the Marvel Studios Cinematic Universe: the must-see "storytelling" end crawl...

SHOOTonline.com, June 27, 2017
Sarofsky's Adventures in Design Innovation Continue with "Guardians of the Galaxy Vol. 2" Main Title and End Crawl Challenges

...In the groundbreaking original "Guardians of the Galaxy" release in 2014, Gunn presented Erin Sarofsky's studio with a fun challenge: As a result, their touches were seen in the film's main title sequence with an animated, custom designed typeface and a bold treatment of the Guardians of the Galaxy logo...

StudioDaily.com, June 6, 2017
How They Did It: Marvel Studios’ ACES Workflow for Guardians of the Galaxy Vol. 2

...ACES was also used in the creation of the titles, with both Sarofsky (the Chicago title house) and the Disney Title Graphics group creating AP0 files that were inserted seamlessly into the ACES workflow and DI...

ChicagoReader.com, June 2, 2017
How a Chicago company came to design the titles of some of Hollywood’s biggest movies

Sarofsky Corp. goes into top-secret "Marvel mode" while working on films such as Guardians of the Galaxy Vol. 2.

CGnews.com, May 3, 2017
Sarofsky Artistry Showcased in New Website from The Uprising Creative

...Together with her colleagues including executive producer Steven Anderson, Erin seized what they are calling “a big opportunity to invest in themselves” by commissioning TUC to totally redesign their online storefront. “In essence, we wanted our site to present what we actually do and create more elegantly... and really make sure our service offerings are clearly defined,” she began...

Behance.net, May 1, 2017
New Sarofsky Website from The Uprising Creative

...Asked to name her favorite new features, Erin pointed to the Blog section. "Case study-wise, our blog will have a lot of little gems in it moving forward," she said. "But also on the individual projects, we will show previously unseen details... like all spots in a series or even VFX breakdowns..."

CGrecord.net, May 1, 2017
Successful Studio's Artistry Takes Center Stage in New Sarofsky Website from The Uprising Creative

Together with her colleagues including executive producer Steven Anderson, Erin seized what they are calling "a big opportunity to invest in themselves" by commissioning TUC to totally redesign their online storefront. "In essence, we wanted our site to present what we actually do and create more elegantly... and really make sure our service offerings are clearly defined," she began...

SHOOTonline.com, Apr. 27, 2017
Successful Studio's Artistry Takes Center Stage in New Sarofsky Website from The Uprising Creative

CHICAGO - Currently enjoying her eighth very successful year operating her own business, Erin Sarofsky – president, owner and executive creative director at design-driven production company Sarofsky – is very proud to announce the launch of a brand new, mobile-optimized website for her company. Now online at http://sarofsky.com, the site was designed and developed by the digital division of creative agency The Uprising Creative (TUC)...

NeonMoire.com, Apr. 25, 2017
Us by Night, Antwerp, Belgium - Nov. 23-25

Us By Night is a design & creativity festival turned into a unique night experience. With an inspiring lineup and an endless market it's guaranteed to provide you 3 nights you don't want to miss. Speakers include Erin Sarofsky...

ThisisAntwerp.be, Apr. 24, 2017
US BY NIGHT

LINE UP (more TBA soon) | Felipe Pantone :: CATK :: Matt Lamber :: Mirko Borsche :: Echolab :: Mode 2 :: Hansje van Halem :: Neville Brody :: Studio Feixen :: Leta Sobierajski & Wade Jeffree :: Hugo&Marie :: Tim Lahan :: Jeremyville :: Gary Horton (Nike) :: Michael Spoljaric (Nike) :: Toothtaker :: Saiman Chow :: Tyler Askew :: José Cabaco (Adidas) :: WeShouldDoItAll :: Jonathan Zawada :: Erin Sarofsky :: Foam Studio (Zeitguised) :: Marshmallow Laser Feast :: Ferry Gouw...

Adweek.com, Apr. 10, 2017
Jordan Brand Pays Homage to Russell Westbrook After He Breaks the NBA’s Triple-Double Record

R/GA created Sunday night's broadcast spot; Sarofsky provided graphics, visual effects and the signature footage treatment.

Novo.press, Apr. 4, 2017
The Future of Technology Will Be Unveiled at FITC Toronto 2017, Canada's Largest Digital Media Conference

...FITC Toronto will also feature Hydro 74, known for pushing the boundaries of contemporary art, and Erin Sarofsky, whose design studio works with the biggest blockbusters in TV and films, like Guardians of the Galaxy, Captain America, and the show Community...

Advertising Age, Mar. 14, 2017
France's Top Body Wash Looks to Make It Big in U.S.

The name denotes smallness, but body wash Le Petit Marseillais is big in France. Now Johnson & Johnson hopes it can attain similar stature in the U.S. with a relatively small budget and full distribution at retail giant Walmart, as the company for the first time launches a beauty brand here with no TV.... The video work featured atop this story (and across the Le Petit Marseillais metaverse) was produced by Chicago-based design-driven production company Sarofsky Corp...

AEAF.tv, Mar. 2, 2017
AEAF 2017 Entries: Animal Kingdom main title sequence

...Artists: Patrick Coleman, Domico Watson, Tnaya Witmer; Transcode: Stephen Ruminski; Flame/Finishing Cory Davis...

AEAF.tv, Mar. 2, 2017
AEAF 2017 Entries: Captain America: Civil War

...Lead Creative: Erin Sarofsky; Executive Producer, Sarofsky: Steven Anderson; Senior Producer: Erik Crary; Main Title Designer: John Filipkowski...

AEAF.tv, Mar. 2, 2017
AEAF 2017 Entries: Doctor Strange main-on-end title sequence

...Lead Animator: John Filipkowski; Visual Effects Supervisor: Matthew Crnich; Smoke Artist/CG Artist: Cory Davis; Senior Designer: Duarte Elvas...

Graphic Design USA, February, 2017
GDUSA People to Watch in 2017

GD USA Magazine starts each year by choosing a group of People to Watch who embody the spirit of the creative community. For 2017, this group includes Sarofsky Corp.'s founder and ECD, Erin Sarofsky.

CBSnews.com, Feb. 26, 2017
Giving credit: The creators of movie title sequences

For Hollywood movie makers, giving credit where credit is due is more than just a professional courtesy; it’s an industry all its own. Our Cover Story is reported by Lee Cowan...

MakeMeFeed.com, Feb. 22, 2017
DOCTOR STRANGE: End title by Sarofsky

Really nice end title for DOCTOR STRANGE created by Sarofsky...

ArtofVFX.com, Feb. 22, 2017
DOCTOR STRANGE: END TITLE BY SAROFSKY

...Want to know more? Dedicated page about DOCTOR STRANGE on Sarofsky website...

PromaxBDA Daily Brief, Feb. 7, 2017
SXSW 2017 Honors Excellence in Main Titles

...
Three companies were acknowledged twice... TNT’s Animal Kingdom main titles by Sarofsky. Sarofsky also made the list for its Doctor Strange main titles...

TheStoryExchange.org, Feb. 6, 2017
Erin Sarofsky: Design-Driven Production For Hollywood Blockbusters

"...It's the time and effort you put in that gets you where you want to be..."

Digital Arts Magazine, Feb. 2, 2017
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Find out 2017’s important trends across graphic, digital and immersive design, creative direction, advertising, VFX and VR...

AWN.com, Jan. 17, 2017
MAXON Cinema 4D Bolsters 3D Animation and VFX Workflows for Marvel’s ‘Doctor Strange’

Leading design studios Sarofsky, Perception and SPOV credit Maxon’s Cinema 4D for inspiring creation of main-on-end titles, previz for main assets, medical animations and a new Marvel Studios logo...

CGW.com, Jan. 17, 2017
Maxon's Cinema 4D Used Throughout Doctor Strange

...The Sarofsky team, headed by Erin Sarofsky, lead creative; Steven Anderson, executive producer; Sam Clark, producer; John Filipkowski CG supervisor, and others, designed a series of animated mandalas (geometric patterns that represent the cosmos metaphysically or symbolically) to look like gemstones and weathered gold that connected to the film’s rich symbolism and themes of repetition and symmetry...

SHOOTonline.com, Jan. 17, 2017
MAXON fortifies 3D animation and VFX workflows for "Doctor Strange"

...Cinema 4D has been a key production tool for the past five years at the design-driven production company Sarofsky. For Doctor Strange, the studio used Cinema 4D’s MoGraph and Xrefs to deliver a fully rendered 2D and stereoscopic main-on-end title (MOE) sequence...

RenderosityMagazine.com, Jan. 17, 2017
Cinema 4D Inspires 3D Animation and VFX Workflows for "Dr. Strange"

....The leading design studios Sarofsky, Perception and SPOV were involved in the creation of main-on-end-titles, previz, medical animations, and the design of the new Marvel Studios logo for the movie. All three used Cinema 4D for their inspiring work...

POST Magazine, December 2016
Sarofsky expands talent with Cory Davis and Dan Tiffany

Sarofsky recently added creative VFX and finishing artist Cory Davis and designer Dan Tiffany to its staff. One of Chicago's leading freelance VFX artists for many years...

Stashmedia.tv, Dec. 27, 2016
Best of Stash 2016: Title Design

...Lots of visual star power in this list including top title mavens Patrick Clair, Erin Sarofsky, and Imaginary Forces, plus motion masters Buck, ONESIZE, Method, and Hornet. HBO comes in as the top client, appearing twice...

HOWDesign.com, Dec. 19, 2016
2017 Design Trends: Predictions from Top Creatives

"Over the past few years it seems like fully animated commercials have become an endangered species. The work that has been selling has been mostly live-action storytelling, punctuated with motion graphics here and there to get some specific messaging across..."

ScreenMag.tv, Nov. 23, 2016
Sarofsky Expands Staff

"...Dan is a very talented animator and designer, and a true team player with a very strong work ethic," Anderson said. "And since Cory has been our go-to finishing artist for over two years, it was time to make it official and bring him into the fold. Adding these two talented gents expounds upon what makes Sarofsky special. Both increase our ability to provide viable and unique solutions to our clients' challenges..."

Stash Magazine, Nov. 21, 2016
SAROFSKY ADDS VFX ARTIST CORY DAVIS AND DESIGNER DAN TIFFANY

Continuing its growth and its investments into excellence, design-driven production company Sarofsky is adding creative VFX and finishing artist Cory Davis and designer Dan Tiffany to its staff. The news was announced today by company principal and executive creative director Erin Sarofsky and executive producer Steven Anderson...

SHOOTonline.com, Nov. 18, 2016
Street Talk

...One of Chicago’s most sought-after freelance VFX artists for many years, Davis has been an integral contributor to some of Sarofsky’s most notable projects...

Monotype.com, Nov. 17, 2016
12 design confessions from Steven Heller, Tobias Frere-Jones, Eddie Opara and more

Erin Sarofsky let slip...

CGnews.com, Nov. 16, 2016
Sarofsky Masters Meticulous 3D Main Titles for Marvel’s “Doctor Strange”

...Connecting to the film’s core symbolism and rich, abstract and mind-bending imagery – where much of the production design is rooted in symmetrical locations – Sarofsky designed a series of intricate mandalas, and animated them using repetition, symmetry and 3D visual mastery...

postperspective.com, Nov. 16, 2016
Sarofsky adds VFX/finishing artist Cory Davis, designer Dan Tiffany

Chicago-based Sarofsky, a design-heavy production company, has added creative VFX and finishing artist Cory Davis and designer Dan Tiffany to its staff...

ReelChicago.com, Nov. 16, 2016
VFX artists Davis and Tiffany join Sarofsky’s staff

TWO FREELANCE VFX DESIGNERS were hired by design-driven company Sarofsky: Visual effects and finishing artist Cory Davis and designer Dan Tiffany, Erin Sarofsky and EP Steven Anderson announced...

shots.net, Nov. 16, 2016
Double addition for Sarofsky

Chicago-based, design-driven production company Sarofsky has added creative VFX/finishing artist Cory Davis and designer Dan Tiffany to its staff...

CGW.com, Nov. 14, 2016
Sarofsky Creates Main-On-End Titles For Doctor Strange

...For Sarofsky, Erin served as lead creative alongside executive producer Steven Anderson, producer Sam Clark, CG supervisor John Filipkowski, VFX supervisor Matthew Crnich, and dozens of other top-tier talents. Each of their internal explorations was tightly aligned with all the keywords, but one dazzling solution was unanimously approved...

AWN.com, Nov. 8, 2016
Sarofsky Masters Meticulous 3D Main Titles for Marvel’s ‘Doctor Strange’

In its fifth collaboration with Marvel Studios, Chicago-based design company animates a series of intricate mandalas for the 90-second main title sequence for director Scott Derrickson’s ‘Doctor Strange...’

CreativePlanetNetwork.com, Nov. 8, 2016
Sarofsky Masters Meticulous 3D Main Titles for Marvel’s ‘Doctor Strange’

...According to company principal and executive creative director Erin Sarofsky, she and her colleagues were invited to LA to screen the movie before presenting their ideas for what they hoped would become their fifth Marvel title project. Instead of any in-depth creative briefing, they were simply provided with five words to guide them: Full-Weird, Psychedelic, Psychotropic, Rhythmic and Trance...

Below the Line, Nov. 7, 2016
Doctor Strange End Credits Gallery

Chicago-based production company Sarofsky has just handled its fifth main title project for Marvel Studios, Doctor Strange’s end credits sequence. Founded by Erin Sarofsky, the company has previously work on Guardians of the Galaxy, Captain America: The Winter Soldier, and Ant-Man among others. Below The Line presents a gallery of their beautifully rendered visuals with a few words from Sarofsky herself...

ReelChicago.com, Nov. 7, 2016
A 5th Marvel-ous 3D title project from Sarofsky design

...This is the fifth film title project in steroscropic 3D the West Loop design-driven production company has produced for Marvel Studios and its first opportunity to collaborate with Scott Derrickson, the film’s writer/director...

Storify.com, Nov. 7, 2016
Live with Erin Sarofsky

Upcoming and past speaking appearances for the principal of Sarofsky Corp.

TheChicagoEgotist.com, Nov. 7, 2016
Sarofsky Behind 3D Main Titles for Marvel's Doctor Strange

Nice to see local design, animation and all over special effects company Sarofsky deliver breath-taking visuals for the title sequence of one of the most anticipated films of the year, Marvel's just released “Doctor Strange...”

ScreenMag.tv, Nov. 4, 2016
Sarofsky's Marvelous DOCTOR STRANGE Titles

With the release of Marvel’s DOCTOR STRANGE from director Scott Derrickson starring Benedict Cumberbatch and scores of legendary talents, moviegoers can finally experience the epic masterwork where Dr. Stephen Strange battles dark forces bent on destroying our reality...

SHOOTonline.com, Nov. 4, 2016
Sarofsky Masters Meticulous 3D Main Titles for Marvel's "Doctor Strange"

...Capping off this storied Marvel blockbuster where "impossibilities are endless," audiences will find a mesmerizing 3D main-on-end (MOE) title sequence created in Chicago by design-driven production company Sarofsky...

HowDidSheGetThere.com, Nov. 3, 2016
Erin Sarofsky On Being Solution Oriented

...More recently her company’s featured pieces are the main-on-end titles for the hit Marvel film, Captain America: Civil War as well as the main title typography for last summer's blockbuster, Guardians of the Galaxy. Erin is dedicated to her craft and demonstrates a work attitude that is both flexible and smart...

Monotype.com, Nov. 2, 2016
The designer confessional

Erin Sarofsky, Executive Creative Director, Sarofsky: “It was my first week in the business...”

Azure Magazine, Oct. 25, 2016
5 Inspiring Speakers at DesignThinkers 2016

E#3: Sarofsky’s Top 10 Design Philosophies – Nov 3 at 2:30 pm, on the main stage. Anyone who’s watched a recent superhero movie will recognize Erin Sarofsky’s work. The designer’s firm, Sarofsky Corp., created the animated opening credits for this summer’s Captain America: Civil War, as well as the title sequences for past Marvel Studios blockbusters Guardians of the Galaxy and Ant-Man. She’ll use her session to identify what she sees as being a designer’s coolest superpowers – namely, an attention to detail and an eye for the right collaborators...

ArtoftheTitle.com, Oct. 19, 2016
Captain America: Civil War (2016)
French poet and novelist Victor Hugo wrote, “To contemplate is to look at shadows.” This is precisely what Sarofsky Corp.’s main-on-end title sequence for Captain America: Civil War implores us to do.

DesignThinkers.com, Sep. 20, 2016
Valuing Content for Its Quality - Interview with Erin Sarofsky
Erin Sarofsky will be speaking at DesignThinkers 2016 where she will be discussing her Top 10 Design Philosophies.

The Royal Gazette, July 19, 2016
Designer Domico’s animated future

It took 20 hours of raw footage to make the one minute opening sequence of TNT’s Animal Kingdom. While it mostly consists of a tattoo needle in slow motion, you might catch a glimpse of Domico Watson eating a hot dog. It wasn’t a lark. The Bermudian motion graphics designer was then working at Chicago video production company Sarofsky. The Animal Kingdom intro was on his biggest project...

Digital Media World, July 11, 2016
Sarofsky Goes Wild on ‘Animal Kingdom’ Main Title

Production and design company Sarofsky has created the main title sequence for the new US family crime drama ‘Animal Kingdom’ for TNT, which debuted in mid-June. Five years earlier, designer and director Erin Sarofsky and her team designed the award-winning main titles for Showtime's ‘Shameless’ in 2011 but since then, Sarofsky has designed and produced titles for four Marvel blockbuster movies in the past four years. With this new project, they have returned their stylish storytelling to television…

Communication Arts, July 8, 2016
Exhibit: Animal Kingdom main titles

Sarofsky’s main titles touch upon love, pain, childhood, manhood, sexuality, masculinity—and tattoos. Welcome to the Animal Kingdom...

Le Book, July 6, 2016
THE CREATIVE › ADVERTISING . ANIMAL KINGDOM | MAIN TITLES

...BRAND: JOHN WELLS PRODUCTIONS; CREATIVE DIRECTION: Erin SAROFSKY; EXECUTIVE PRODUCER: Jonathan LISCO, John WELLS...

Drama Quarterly, July 5, 2016
Setting the tone

The makers of TNT crime drama Animal Kingdom and creative director and designer Erin Sarofsky discuss the creation of the show’s title sequence and reflect on the importance of such openings to drama series...

POST Magazine, June 2016
Sarofsky Animates Main-On-End Titles for Captain America: Civil War

Maxon recently announced that design-driven production company Sarofsky relied on its Cinema 4D software suite as a central content creation production tool for delivering the 3D elements featured in the main-on-end title sequence in Marvel’s Captain America: Civil War...

AWN.com, June 30, 2016
Sarofsky Delivers Main Titles for TNT's ‘Animal Kingdom’

Chicago-based creative design studio creates dramatic main title sequence for TNT’s new family crime drama executive produced by John Wells and Jonathan Lisco...

Animalators Podcast, June 24, 2016
Episode 19 // Erin Sarofsky

Erin Sarofsky is the owner and executive creative director of Sarofsky based in Chicago, IL. During our conversation, we dove into her process and workflow habits, how she began her company, and what it is like to work on projects with Marvel.

Reel Chicago, June 19, 2016
Sarofsky creates main titles for new TNT crime show

The latest film title work of design-driven production company Sarofsky Corp. can be seen in the staccato 60-second main titles of the new family crime TV series, “Animal Kingdom,” that premiered on TNT June 14...

Creative Planet Network, June 17, 2016
Sarofsky Introduces the Violent World of 'Animal Kingdom'

Erin Sarofsky and her team at Chicago-based design and effects company Sarofsky created the :60 opening title sequence for the TNT series Animal Kingdom. “Through these images, the Animal Kingdom main titles prepare the audience for the violent, amoral and virile world they will encounter in this show,” she explains...

Stashmedia.tv, June 17, 2016
ERIN SAROFSKY: “ANIMAL KINGDOM” MAIN TITLES

Powered by a dark and dirty theme from Atticus Ross, Erin Sarofsky‘s titles for Animal Kingdom, John Wells’ new drama project on TNT, fill the luxurious 60-second run-time with lots of gritty atmosphere and high-speed, skin-throbbing needles...

POST Magazine, June 16, 2016
ANIMAL KINGDOM: INSIDE SAROFSKY'S MAIN TITLE DESIGN

CHICAGO - John Wells and Jonathan Lisco, the executive producers of the new TNT series Animal Kingdom, along with John Wells Productions’ EVP/head of television Jinny Howe, recently called on Erin Sarofsky to design the main title sequence for the bold family crime drama...

ScreenMag.tv, June 16, 2016
Sarofsky Crafts Titles for TNT's ANIMAL KINGDOM

When John Wells and Jonathan Lisco – the executive producers of the new TV series ANIMAL KINGDOM - and John Wells Productions EVP/Head of Television Jinny Howe set out to choose the designer for the main title sequence for their bold family crime drama, they knew exactly what they were getting with title designer and director Erin Sarofsky...

SHOOTonline.com, June 15, 2016
TNT's "Animal Kingdom" Producers Enlist Title Designer and Director Erin Sarofsky to Usher Viewers into Amoral, Violent and Virile World

When John Wells and Jonathan Lisco – the executive producers of the new TV series "Animal Kingdom" - and John Wells Productions EVP/Head of Television Jinny Howe set out to choose the designer for the main title sequence for their bold family crime drama, they knew exactly what they were getting with the accomplished title designer and director Erin Sarofsky…

SHOOTonline.com, June 15, 2016
ScreenWork: Animal Kingdom Main Titles

In the words of Animal Kingdom executive producer John Wells, "Through images, the Animal Kingdom main title prepares the audience for the violent, amoral, and virile world they will encounter in this show." "John Wells and Jonathan Lisco really understand the root of what makes their series special," adds Erin Sarofsky. "They emphasized that it's more than just a complicated family drama… describing how the humor, the Oedipal complex underlying their relationships, the complexity of each individual character and the tension, love and co-dependency they all share, impacts all aspects of their lives…"

The Chicago Egotist, June 15, 2016
Sarofsky's Titles for Animal Kingdom Scary Fierce

While the new TNT drama Animal Kingdom is getting mixed reviews on its overtly complicated and hyper adrenalized plot lines, the title intros by Chicago-based Sarofsky serve up a mesmerizing set of images…

The Wall Street Journal, June 14, 2016
‘Animal Kingdom’ and the Art of Creating Opening Titles

Despite its basic purpose, main titles are critical to the identity of a TV show

BusinessWire.com, May 31, 2016
MAXON Cinema 4D Helps Sarofsky Animate Main-On-End Title Sequence for Captain America: Civil War

Leading 3D Solution Used by Design-Driven Production Company in Marvel’s Blockbuster Film

Maxon.com, May 31, 2016
Sarofsky uses Cinema 4D to Create Impressive Closing Credits for Captain America: Civil War

Cinema 4D took the lead in design, animation, asset creation and rendering for the breathtaking closing credits for Marvel Comics’ blockbuster Captain America: Civil War.

Screenmag.tv, May 10, 2016
Sarofsky Builds Marvel Partnership with CAPTAIN AMERICA: CIVIL WAR

The highly anticipated Marvel Studios blockbuster CAPTAIN AMERICA: CIVIL WAR directed by Anthony and Joe Russo debuted last weekend, featuring main-on-end (MOE) titles and more than 20 visual effects (VFX) shots created by Chicago-based design-driven production company Sarofsky...

AWN.com, May 9, 2016
Sarofsky Creates Main-on-End Titles for Marvel's ‘Captain America: Civil War’

Earning expanded design, production and VFX roles, design-driven production company delivers main title sequence and more than 20 visual effects shots for the new Marvel feature directed by Anthony and Joe Russo.

Chicago Business Journal, May 6, 2016
New 'Captain America' flick gets a big assist from a rising Chicago production shop

Sarofsky Chicago, a design-driven production company, has cemented — and upped — its ties to Hollywood and the Marvel feature film portfolio with the domestic release today of "Captain America: Civil War."

Cinversity.com, May 6, 2016
NAB 2016 Rewind - John Filipkowski: Cinema 4D's Stereoscopic Production Workflow

Watch presentations recorded live from the MAXON Cinema 4D booth at NAB 2016 in Las Vegas, NV.

ReelChicago.com, May 6, 2016
Reel Thing

MARVEL STUDIOS BLOCKBUSTER “Captain America: Civil War” directed by Anthony and Joe Russo debuts today featuring a total of three minutes of main-on-end (MOE) titles and visual effects created by design company Sarofsky, led by ECD Erin Sarofsky and EP Steven Anderson. Sarofsky created the 90-second MOE title sequence, title sequence — completely CG-based, while also being photo-real — and also 22 VFX shots in the film, under the direction of the Russo brothers...

SHOOTonline.com, May 6, 2016
Sarofsky Earns Expanding Design, Production and VFX Roles for Marvel's "Captain America: Civil War"

The highly anticipated Marvel Studios blockbuster "Captain America: Civil War" directed by Anthony and Joe Russo debuts this week, featuring main-on-end (MOE) titles and more than 20 visual effects (VFX) shots created by design-driven production company Sarofsky. The news was announced today by company principal and executive creative director Erin Sarofsky, together with executive producer Steven Anderson...

Advertising Age, May 2, 2016
Screenvision Media, MullenLowe U.S., Sarofsky Add Creatives

Creative Director Patrick Coleman and Producer Sam Clark have both joined Sarofsky. Coleman was a freelance senior designer and creative director on projects for Digital Kitchen, Inside Job, Havas, Leviathan, and Vitamin Pictures. His past work for Sarofsky includes National Geographic "Explorer," "Captain America: The Winter Soldier" and "Ant-Man."

AWN.com, Apr. 29, 2016
Sarofsky Bolsters Talent Roster with Two Additions

Creative director Patrick Coleman and producer Sam Clark join Chicago-based production company known for its design-driven work on commercials, brand films, title sequences and more.

BTLnews.com, Apr. 29, 2016
Sarofsky Hires Creative Director Patrick Coleman and Producer Sam Clark

"...What's great about having worked alongside Patrick as both a senior animator/designer and as a creative director is seeing how deep his understanding of the process goes," said executive creative director Erin Sarofsky. "That range has garnered him the respect of everyone internally at Sarofsky, as well as our clients..."

CreativeCOW.net, Apr. 28, 2016
Sarofsky Strengthens Staff Talent Roster with Creative Director

"...What I really appreciate in Sam is his attention to detail, his focus and his respect for and complete understanding of the production process," Steven said. "As we continue to expand and grow our production capabilities and offerings, having a producer with Sam's skillset is a phenomenal addition..."

shots.net, Apr. 28, 2016
Double addition at Sarofsky

Patrick Coleman and Sam Clark join design-driven prod co...

Stashmedia.tv, Apr. 28, 2016
SAROFSKY STRENGTHENS ROSTER WITH CD PATRICK COLEMAN AND PRODUCER SAM CLARK

...The news was announced today by company principal and executive creative director Erin Sarofsky and executive producer Steven Anderson...

CGnews.com, Apr. 27, 2016
Sarofsky Strengthens Roster with CD Patrick Coleman & Producer Sam Clark

...Like Patrick, Sam is especially enthused about Sarofsky’s culture. “I’m thrilled to be a part of this amazingly dedicated, talented and passionate team,” he said...

ReelChicago.com, Apr. 27, 2016
Reel Thing

NEW AT SAROFSKY. Freelance senior designer/creative director Patrick Coleman, and producer / VFX production consultant Sam Clark have joined design-driven production company Sarofsky...

SHOOTonline.com, Apr. 27, 2016
Sarofsky Strengthens Staff Talent Roster with Creative Director Patrick Coleman and Producer Sam Clark

CHICAGO - Continuing to fortify its top-level creative and production capabilities, design-driven production company Sarofsky is announcing the immediate addition of creative director Patrick Coleman and producer Sam Clark to its staff...

Variety.com, Apr. 13, 2016
Film Review: ‘Captain America: Civil War’

Visual effects: Trixter Film, Rise Visual Effects Studios, Double Negative, Luma Pictures, Lola VFX, Cinesite, Cantina, Sarofsky, Animal Logic, Crafty Apes, Image Engine Design, Technicolor VFX, Capital T, Exceptional Minds...

ReelChicago.com, Mar. 13, 2016
SXSW will be enhanced by the presence of Chicago pros

...ALSO AT SXSW: ERIN SAROFSKY, president/CEO of Sarofsky, the West Loop design-driven company, is serving on SXSW’s Title Sequence Design Jury. She is the only Chicagoan on the dozen juries consisting of three judges each...

Soundcloud.com, Mar. 3, 2016
Rough Talks | Not About Ants

DSVC Board Members Daniel Mason, Michelle Morgan, and Ramsey Ruelas discuss February's speaker Erin Sarofsky.

Vimeo.com, Feb. 29, 2016
Audi A4 Launch

Erin Sarofsky - President, Owner, ECD, Sarofsky...

Dribbble.com, Feb. 18, 2016
DSVC presents Erin Sarofsky poster

Poster designed for DSVC's meeting presenting Erin Sarofsky. Printed on Topkote gloss with a dull strikethrough-varnish and 5 spots...

cg+news, Feb. 16, 2016
Sarofsky Amps-Up Absolut Electrik for Sid Lee

“...We are especially happy with how we were able to build suspense and drama in such short periods of time,” Erin said. “Ten seconds can be considered a glorified end-tag, but we really took advantage of each frame to squeeze every bit of narrative possible into that short time-span...”

Behance.net, Feb. 12, 2016
Sarofsky Amps-Up Absolut Electrik for Sid Lee

Late last year, executives from the New York office of global creative agency Sid Lee asked design-driven production company Sarofsky to design and produce two 10" commercials showcasing Absolut's Limited Edition Metallic packaging. The iconic Absolut bottle stars in both dazzling spots highlighting the all-new Electrik packaging in Blue and Silver...

The Dallas Society of Visual Communicators, Jan. 28, 2016
DSVC Welcomes Erin Sarofsky

Erin Sarofsky is President / Owner & Executive Creative Director of Sarofsky Corp. a design driven production company that specializes in live action production, visual effects, 3D development, design, animation and editorial for the entertainment and advertising communities...

postPerspective.com, Jan. 18, 2016
Behind the Title: Executive Creative Director Erin Sarofsky

...I always say we are a design-driven production company... but that’s my way of trying to consolidate a bunch of information into four words. The long and the short of it is that we produce work using live action, visual effects, 3D development, design, animation and editorial. We have clients in both the commercial and entertainment arenas. Ultimately, though, we are a collection of artists and producers that are problem solvers...

Digital Media World, Jan. 17, 2016
Sarofsky Scales up the Marvel Universe for ‘Ant-Man’ Titles

...Sarofsky delivered the two-minute ‘Ant-Man’ sequence at 4K resolution, in both 3D stereo and 2D versions. Viewers take the point of view of a camera as it descends from above the earth down past and through familiar places and objects in our world into microscopic worlds and finally to subatomic particles...

Creative Planet Network, Dec. 31, 2015
Sarofsky Plays with Scale and Size in 'Ant-Man' Titles

For the title sequence of Marvel’s Ant-Man, created by Sarofsky, a camera descends through a dark universe, moving from one field of luminescent shapes to others, as top credits appear framed inside boxes that are interlocked with the camera’s point of view...

TitleDesignProject.com, Dec. 12, 2015
Featured: Ant-Man Title Sequence by Sarofsky

...Director, creative director and designer Erin Sarofsky launched Sarofsky Corp. in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky’s staff artists use animation, visual effects, computer graphics and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse...

AWN.com, Dec. 11, 2015
‘Sarofsky Scales Editorial and VFX powers for ‘Ant-Man’ Main-On-End Titles

Chicago design studio draws inspiration from glowing red Pym Particle and macro/micro world visual language to create unique main-on-end title sequence for Marvel hit’s feature film.

ScreenMag.tv, Dec. 11, 2015
Sarofsky Crafts ANT-MAN Main-On-End Titles

"...With a film called ANT-MAN, you might expect a main title to incorporate ants," Erin began. "But one our favorite aspects of the film is how they switch scale so seamlessly. That interest led us to explore a few solutions that were exclusively about scale..."

CreativeCOW.net, Dec. 10, 2015
Sarofsky scales its editorial and VFX powers for "Ant-Man" Main-On-End Titles

…When the blockbuster premiered earlier this summer, Erin discussed how the new project with Peyton and Marvel's executives had built upon her company's past successes with "Guardians of the Galaxy" and "Captain America: The Winter Soldier." Today, she is thrilled to finally be able to show the finished two-minute main title sequence, which Sarofsky delivered in 4K resolution, and in both 3D/stereoscopic and 2D versions…

SHOOTonline.com, Dec. 10, 2015
Sarofsky Scales Its Editorial and VFX Powers for Transformative "Ant-Man" Main-On-End Titles

Marvel's "Ant-Man" directed by Peyton Reed released this week on Blu-ray and video-on-demand, featuring main-on-end titles created by design-driven production company Sarofsky. Today, company principal and executive creative director Erin Sarofsky and her colleagues are very proud to detail their work on the project.

SHOOTonline.com, Dec. 10, 2015
Main-On-End Titles for "Ant-Man"

Marvel's "Ant-Man" directed by Peyton Reed released this week on Blu-ray and video-on-demand, featuring main-on-end titles created by design-driven production company Sarofsky. Today, company principal and executive creative director Erin Sarofsky and her colleagues are very proud to detail their work on the project.

Art of the Title.com, Nov. 24, 2015
OFFF Mexico 2015

Colourfully dubbed “One Fabulous Fucking Filter,” Sarofsky’s opening titles for OFFF Mexico 2015 — a recent iteration of the global “post-digital culture” festival — introduce presenters with a volley of logotypes and stylistic treatments, both sophisticated and simple, classic and clichéd…

Communication Arts, Nov. 8, 2015
OFFF Mexico 2015 opening titles

...This concept inspired Chicago-based production company Sarofsky to create a two-minute animated visual smorgasbord for the opening of graphic design event OFFF Mexico 2015. Titled “One Fabulous Fucking Filter,” the animation introduces the key speakers of the festival in just about every production approach, riffing on as many designers, styles and pop culture references as possible...

ScreenMag.tv, Nov. 1, 2015
FORM Features Titles From Optimus, Talks From White, Sarofsky

...Erin Sarofsky, executive creative director at Sarofsky, will present "Putting Your Passion into the Details" Wednesday beginning at 11:30 a.m. Wednesday...

universal positive, Oct. 23, 2015
Join the fun at FITC FORM Fest, 2-3 Nov. in Chicago

...The impressive line-up of speakers includes bona-fide design-industry stars from elsewhere – like Stefan Sagmeister, GMUNK, Jared Ficklin and Rama Allen – but also local heavyweights like Erin Sarofsky, Jason White (Leviathan), Kim Alpert, Chuck Anderson and Chicago Design Museum’s executive director Tanner Woodford, among many others...

Stashmedia.tv, Oct. 22, 2015
Grab Two Free Tickets to FORM in Chicago!

Here’s your chance to hit up FITC’s 2-Day FORM design event at the Chicago History Museum on Nov 2-3 for Free. Stash is giving away a pair of tix to the person who spins us the best of tale of why they absolutely positively must be there. Just email your story of wonton creative longing to customerservice(at)stashmedia.tv and get ready to explore the art and act of creation with Stefan Sagmeister, GMUNK, Rama Allen, Erin Sarofsky, Mischa Rozema and 20 more brilliant presenters...

Quarta-feira de cinzas, Oct. 13, 2015
OFFF Mexico 2015 Main Titles from Sarofsky

...Erin Sarofsky and Duarte Elvas had the privilege of presenting and speaking about these titles at the OFFF Mexico 2015 conference. It was a true honor to be invited and to participate...

TheGrid.soup.io, Oct. 7, 2015
One Fabulous Fucking Filter (2:05)

Sarofsky

Behance.net. Oct. 7, 2015
Designers Detail FORM Fest Visual Identity

...On Nov. 2-3, a brand new Chicago-centric event conceived and produced under the auspices of FITC and its founding director Shawn Pucknell will take place at the Chicago History Museum. Entitled FORM Fest, the conference is aiming to be a landmark gathering of digital creators and technologists who are passionate about creating innovative work...

SHOOTonline.com, Oct. 7, 2015
Chicago-Based Designers Detail FORM Fest Visual Identity

New Design and Technology Conference Set for Nov. 2-3 at Chicago History Museum

IdNworld.com, Oct. 6, 2015
Sarofsky – One Fabulous Fucking Filter

"A dream that started a year ago, finally came true today. Erin Sarofsky and her team left me speechless. The titles literally gave each artist and attendee an adrenaline rush, which is the reaction that keeps the Festival going for many years to come."

OFFF.mx, Oct. 5, 2015
Main Titles 2015

...Uno de los momentos más emocionantes del festival es la presentación de los Main Titles que año con año son comisionados a diferentes artistas. Esta edición la cerramos con el trabajo del estudio de diseño Sarofsky, responsables de las secuencias de inicio de algunos blockbusters del universo Marvel como Captain America: The Winter Soldier, Guardians of the Galaxy y Ant-Man...

DiarioUp.com, Oct. 4, 2015
Sarofsky en OFFF MX 2015: los héroes apasionados por su trabajo

Héroes desconocidos. Cuando pensamos en los grandes trabajos en el cine podemos tener a primera mano a los directores, actores e incluso al soundtrack de la película, ¿cuándo realmente hemos pensado en la labor de las personas de efectos especiales, ingenieros de audio, posproducción o hasta la gente que hace los títulos iniciales o finales...

LeBook.com, Sep. 30, 2015
5 GUM | LIFE HAPPENS IN 5

...BRAND: WRIGLEY; Director: Norman BATES; Advertising Agency: ENERGY BBDO; Chief Creative Officer: Mark TAYLOR; Executive Creative Director: Andres ORDONEZ...

PlayMagazine.info, Sep. 30, 2015
Sarofsky Opens OFFF Mexico City

“...We are constantly getting requests to make something more Saul Bassy, or retro, or add a touch of Bauhaus. These and ideas like them do inspire us, but we feel it’s very important to not treat the creative process like it’s a giant selection of Instragram filters. So, we created a visual buffet. While it’s kind of absurd that we made a piece that does exactly what we don’t like being asked to, it has turned out to be a beautiful commentary and a celebration...”

Stashmedia.tv, Sep. 30, 2015
Sarofsky Opens OFFF Mexico City

Erin Sarofsky and her Chicago motion crew push the ubiquitous design conference open into welcome new territory with this light-hearted typographic trek through 50 styles and genres while introducing 20 speakers for the 2015 edition of OFFF in Mexico City...

The Creators Project, Sep. 28, 2015
OFFF MX | Un extracto de la explosión creativa

...Sarofsky —Hagamos todo lo que el cliente no quiere que hagamos— una de las afirmaciones que hizo en su conferencia el creador de los Main Titles para OFFF, Sarofsky también es creador de los títulos de apertura para algunas de las producciones de Marvel como Guardianes de la Galaxia y la segunda secuela del Capitán América, Sarofsky fue otra de las conferencias que más esperó la audiencia y donde se estrenaron los Main Titles del festival...

The Creators Project, Sep. 26, 2015
OFFF celebra una nueva edición en México con "Lóbulo" a cargo de la identidad visual

...El Festival OFFF se lleva a cabo del 24 al 26 de septiembre del 2015 con talleres y ponencias de artistas como Lóbulo, Jan de Coster, Animagic, CROWD, Deframe Collective, Héctor Ayuso, Sarofsky, Pipeline Studio y más. Puedes comprar tus boletos en este enlace...

The Creators Project, Sep. 10, 2015
Empápate de creatividad en las actividades del festival OFFF MX 2015

...Tenemos gente muy importante como Casey Neistat, desde ese punto hasta nuevos talentos, que es parte de lo que hace OFFF; empujar y que se vean otras personas y otros puntos de vista. Desde cosas muy poderosas como (Sarofsky) la gente que hizo los títulos de apertura de Capitán América y Ant-Man y todas esas cosas, a gente que va empezando...

DiarioUp.com, Sep. 23, 2015
De Marvel a Budwiser con igual grado de pasión: Entrevista con Sarofsky

Lo más importante de un festival es la experiencia que ofrece, tanto por la calidad del talento que va como de las presentaciones que trascendieron en los espectadores. El Festival OFFF MX 2015 no es la excepción y este año traen talento mexicano y de diversas partes del mundo para fomentar esta experiencia de la que hablo...

ArtWeek.com, Sep. 22, 2015
Chicago-Based Designers Detail FORM Fest Visual Identity; New Design and Technology Conference Set for Nov. 2-3 at Chicago History Museum

...In early November, a brand new Chicago-centric event conceived and produced under the auspices of FITC and its founding director Shawn Pucknell will take place at the Chicago History Museum. Entitled FORM Fest, the two-day conference is aiming to be a landmark gathering of digital creators and technologists who are passionate about creating innovative work...

ScreenMag.tv, Sep. 22, 2015
Chicago Designers Team Up For FORM

This November a brand new Chicago-centric event conceived and produced under the auspices of FITC and its founding director Shawn Pucknell will take place at the Chicago History Museum...

SHOOTonline.com, Sep. 18, 2015
Announcing the 2015 CODAvideo Awards

“...The jury for the CODAvideo Awards is comprised of some of the most influential figures in the video and art worlds,” states Sikes, “They represent a variety of disciplines, providing us with insight and experience in scoring diverse projects from around the world. We are honored to have their involvement!” The jurors are: Erin Sarofsky, Founder, Executive Creative Director, Sarofsky Corp...

ArtoftheTitle.com, Sep. 2, 2015
Pump Up the Volume (1990)

A discussion with Title Designers PABLO FERRO and ALLEN FERRO... Have you seen any recent titles that you’ve liked? Allen: We like the Captain America: Winter Soldier titles. They’re good, we like those.

Digital Media World, Aug. 20, 2015
AEAF Winners Announced at Brilliant Awards Celebration

Titles & Openers Film - GOLD: Captain America The Winter Soldier by Sarofsky; SILVER: Guardians of the Galaxy by Sarofsky; Titles & Openers TV - SILVER: The Divide by Sarofsky

AEAF.tv, Aug. 19, 2015
GOLD Titles Film

Captain America: The Winter Soldier - Sarofsky

AEAF.tv, Aug. 19, 2015
SILVER Titles Film

Guardians of the Galaxy - Sarofsky

AEAF.tv, Aug. 19, 2015
SILVER Titles & Openers TV

The Divide - Sarofsky

ReelChicago.com, Aug. 3, 2015
Two Chicago connections to Marvel’s “Ant-Man” hit

...“ANT-MAN’S” MAIN-ON-END TITLES were created by Sarofsky, the West Loop design-driven firm of Erin Sarofsky that also created titles for “Guardians of the Galaxy” and “Captain America: The Winter Soldier...”

CGW.com, July 30, 2015
Sarofsky Generates 'Ant-Man' Main-on-End Titles

"...Conceptually, these main-on-end titles are intricately connected to the film's overall narrative," Sarofsky concluded. "We are very excited for audiences around the world to experience what we consider to be our very best work..."

POSTmagazine.com, July 21, 2015
Sarofsky creates 'Ant-Man' titles

...According to Sarofsky principal/executive creative director Erin Sarofsky, the studio worked very closely with the director and the executive team. "Peyton Reed, Kevin Feige, Lou D'Esposito, Victoria Alonso and Brad Winderbaum all provided great feedback throughout the entire process, which was even more essential than ever because of the tight production schedule..."

universal positive, July 21, 2015
Interested in being a guest speaker? Start early!

...Erin presented at F5 in New York this March, and is also on the official agendas for OFFF Mexico in August, the AIGA Design Conference in October and FORM Fest in November, among other major events...

ScreenMag.tv, July 21, 2015
Marvel Returns to Sarofsky for ANT-MAN Main-On-End Titles

...Sarofsky did talk a bit about the assignment and how the challenges and creative freedoms provided by Peyton and Marvel's executives built on their past successes with GUARDIANS OF THE GALAXY and CAPTAIN AMERICA: THE WINTER SOLDIER...

SHOOTonline.com, July 21, 2015
Marvel Returns To Sarofsky For Stunning "Ant-Man" Main-On-End Titles

The Marvel Studios summer blockbuster "Ant-Man" directed by Peyton Reed debuted on July 17, featuring main-on-end titles created by design-driven production company Sarofsky. The news was confirmed today by company principal and executive creative director Erin Sarofsky...

AWN.com, July 20, 2015
Marvel Returns to Sarofsky for ‘Ant-Man’ Main-On-End Titles

Chicago-based creative studio builds on its past successes with Marvel’s ‘Guardians of the Galaxy’ and ‘Captain America: The Winter Soldier.’

CreativeCOW.net, July 20, 2015
Marvel returns to Sarofsky for stunning "Ant-Man" main-on-end titles

"...Conceptually, these main-on-end titles are intricately connected to the film's overall narrative," Erin concluded. "We are very excited for audiences around the world to experience what we consider to be our very best work..."

OFFF.mx, July 20, 2015
Coming 24-26 Sep. 2015: OFFF Mexico 2015, Mexico City

...Este año, los Main Titles de la edición mexicana del festival correrán a cargo de Sarofsky, despacho con sede en Chicago, quienes recientemente han alcanzado el tope de la exposición mediática tras estar a cargo de las secuencias de inicio de algunos blockbusters del universo Marvel como Captain America: The Winter Soldier, Guardians of the Galaxy, y la recientemente estrenada Ant-Man...

The New York Times, July 16, 2015
Ant-Man - Cast, Crew, Director and Awards

...Main Title Designer - Erin Sarofsky...

ScreenMag.tv, July 16, 2015
Steven Anderson Answers Five Questions

In the latest installment of our regular running feature, Steven Anderson, executive producer for Sarofsky, answers Five Questions With SCREEN...

ReelChicago.com, July 7, 2015
STIR’s sound design accents 5 situations for 5 Gum

...Energy BBDO credits: CCO, Mark Taylor; ECD, Andres Ordonez; CDs, Jeff Cenna and Josh Gross; copywriter, Hope Nardini. EP, John Pratt; producer, Maria Xerogianes; EVP/integrated production; Rowley Samuel, music producer, Daniel Kuypers; Sarofsky Graphics package: CD, Erin Sarofsky; EP, Steven Anderson; CD, John Filipkowski; Editorial: Cut + Run, LA. Visual effects, The Mill, Chicago...

HuffingtonPost.com, Mar. 30, 2015
Women in Business: Erin Sarofsky, Principal and Owner, Sarofsky Corp.

...Erin and her talented crew of artists, designers and producers at Sarofsky Corp. are excited to continue to bring a whole new level of design and concept to major brands spanning the advertising and entertainment industries...

Digital Media World, Mar. 10, 2015
Sarofsky Animates the Wild World of mike's Hard Lemonade

Production company Sarofsky Corporation in Chicago were commissioned by local firm mike's Hard Lemonade Co and agency TRISECT to create a commercial revealing the company’s history and the story behind their distinctive product…

Screenmag.tv, Mar. 9, 2015
TRISECT, Sarofsky Pair For Mike's Hard Lemonade

"...A lot of brands in the alcohol beverage category talk about quality, but mike's is an authentic, unconventional brand. Rather than show sweeping shots of verdant lemon groves, we chose to capture this story in a way as unexpected as the brand itself..."

Art of the Title, Mar. 8, 2015
10 Women of Title Design

...Erin Sarofsky is the president, owner, and creative director of production studio Sarofsky Corp. After graduating from the Rochester Institute of Technology with both a BFA and an MFA, she spent six years with Digital Kitchen in Chicago, rising in rank from designer to creative director...

Sarofsky.com, Mar. 4, 2015
SCAD CoMotion 2015

Last weekend, we sent a couple of Sarofsky team members (Hey, Duarte & Michael!) down to Savannah for SCAD’s annual CoMotion event. Despite the several travel issues they encountered, the guys had a great time! Not only did they get to meet some incredible students at the event, but they also toured the campus and visited the SCAD Museum of Art (which happens to be housing an amazing Oscar de la Renta exhibit at the moment!)...

The Drum, Mar. 2, 2015
Creative Showcase: Featuring Saatchi & Saatchi London, Publicis New York, adam&eve, DDB and more

Trisect: Mike’s Hard Lemonade 'The Mike’s Quality'

The Drum, Feb. 27, 2015
Ad of the Day: Mike's Hard Lemonade - The Mike's Quality

Chicago-based Mike’s Hard Lemonade has pressed ahead with its all-digital marketing strategy with this one-minute long film. The brand’s heritage and personality shines through in this commercial which uses illustrated animation to put the bottle front, right and centre. The advert itself feels genuine as it tells the brand story. We love a good bit of brand personality here at The Drum and take out hats off to Mike for creating this little gem...

Adeevee.com, Feb. 25, 2015
Mike's Hard Lemonade: The Mike's Quality

...Advertising Agency:Trisect, USA; Creative Director: Craig Miller...

AdsoftheWorld.com, Feb. 25, 2015
Mike's Hard Lemonade: The Mike's Quality

...2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky; 3D Animator: Alex Kline; Junior Designer: Bhakti Patel...

Advertolog.com, Feb. 25, 2015
The Mike's Quality

...Agency Producers: Bryan Haney, Judd Stricker; Production Company: Sarofsky Corp; Executive Creative Director: Erin Sarofsky; Creative Director: John Filipkowski; Executive Producer: Steven Anderson; Producer: Michael Burke; Director of Photography: Steven Piet; VFX Supervisor: Matt Crnich; Illustrator: Chris Anderson; CG Director: Andy Zazzera...

BestAdsonTV.com, Feb. 25, 2015
Mike's Hard Lemonade: Quality

...The spot entitled "The mike's Quality" recently launched on the brand's YouTube channel as a precursor to the 2015 summer campaign...

Coloribus.com, Feb. 25, 2015
Mike's Hard Lemonade: "The Mike's Quality" TV Commercial

...by TRISECT, USA, Sarofsky Corp...

Creativity-online.com, Feb. 25, 2015
Mike's Hard Lemonade: Mike's Hard Lemonade

Created by Sarofsky Corp. via Trisect, this fanciful spot presents an illustrated world where the essential qualities and the history of mike's shine...

Digital Arts Magazine, Feb. 25, 2015
Sarofsky Corp mixes media for animated alcohol ad

Spot for Mike's Hard Lemonade combines 2D and 3D techniques with some innovative animation work...

LBBonline.com, Feb. 25, 2015
Sarofsky Corp. Conjures an Illustrated World for Mike's Hard Lemonade

TRISECT tells the story of the alcoholic lemonade brand ahead of Summer 2015 campaign...

MediaPost.com, Feb. 25, 2015
Mike's Hard Lemonade Launches Animated Spot That Chronicles Company History

...The company prides itself on only using natural ingredients and creating new recipes from scratch -- most likely not in the garage anymore. The spot serves as a precursor to an upcoming summer campaign. Watch it here, created by TRISECT and produced by Sarofsky Corp...

ReelChicago.com, Feb. 25, 2015
Sarofsky’s fun, animated approach to beverage video

...An animated 60-second video for Mike’s Hard Lemonade, a flavored malt beverage, was created by Sarofsky Corp. for Tris3ct’s client Mike’s Hard Lemonade Co. and launched on YouTube as a precursor to its summer campaign...

WELOVEAD.com, Feb. 25, 2015
The Mike's Quality

...Agency Producers: Bryan Haney, Judd Stricker; Executive Creative Director: Erin Sarofsky; Creative Director: John Filipkowski; Executive Producer: Steven Anderson; Producer: Michael Burke...

Chicago Business Journal, Feb. 24, 2015
Mike's Hard Lemonade intros an 'unexpected' digital ad

…The newest digital execution is a one-minute video created by Chicago-based production company Sarofsky Corp. in conjunction with ad agency Trisect Chicago, which has done work for Mike's. The goal of the video was to put the Mike's Hard Lemonade bottle front and center and then create a constantly-shifting animated landscape filled with quirky action behind the bottle…

SHOOTonline.com, Feb. 24, 2015
Story of Mike's Hard Lemonade Gets Animated, Courtesy of TRISECT and Sarofsky Corp.

Erin Sarofsky and her team at design-driven creative production company Sarofsky Corp. were commissioned by fellow Chicago-based company Mike's Hard Lemonade Co. and creative agency TRISECT to create an innovative video piece…

SHOOTonline.com, Feb. 24, 2015
ScreenWork: Mike's Hard Lemonade "The mike's Quality"

Erin Sarofsky and her team were commissioned by fellow Chicago-based company Mike's Hard Lemonade Co. and creative agency TRISECT to create an innovative video piece featuring an illustrated world where the essential qualities and the history of mike's shine. The spot entitled "The mike's Quality" recently launched on the brand's YouTube channel as a precursor to the 2015 summer campaign…

Northwestern University School of Communication MSCLE Blog, Feb. 19, 2015
Chicago-Based Graphic Production Company Creates Titles For Marvel Movies

For someone who hadn’t the faintest idea of what she was getting herself into when she founded her own production company in 2009, Erin Sarofsky certainly didn’t let it show. In a matter of just five years, Sarofsky Corp. has allotted an impressive portfolio with work for clients as noteworthy as Coca-Cola, General Motors, Verizon, NBC Universal, Sony Pictures, Fox TV Studios, the Russo Brothers and John Wells Productions...

TheInspirationRoom.com, Feb. 7, 2015
Budweiser Brewed the Hard Way

Anheuser Busch’s second Super Bowl commercial for Budweiser in 2015, “Brewed The Hard Way”, champions the brand as the Macro Beer, distinct from the emerging micro beer or craft beer category. The commercial contrasts shots of hipster micro beer aficionados with the unsophisticated fans of Budweiser...

AdAge.com, Feb. 1, 2015
Super Bowl Ad Archive » 2015: Super Bowl XLIX » Budweiser - Brewed the Hard Way

Everyone loves cute animals in advertising, including Budweiser's puppy, but a puppy wouldn't have made the hard sale like Anomaly's "Brewed the Hard Way," a bit of chest-thumping alpha aggression from the King of Beers...

HowDesign.com, Jan. 26, 2015
Custom Typeface in Guardians of the Galaxy

If you’ve seen Marvel Studios’ Guardians of the Galaxy, you’re well aware of how effectively those first few seconds grab the viewer. In director James Gunn’s amusing opening sequence, Star-Lord (played by Chris Pratt) dances across an alien planet to the tune of “Come and Get Your Love” while the film’s title and main credits appear on the screen around him in a custom typeface that very much contributes to the energy of the scene...

universal postive, Jan. 26, 2015
F5 creativity festival returns to NYC

On 17-18 April, F5 will return to New York City, the epicenter of global creativity… convening in Terminal 5, one of the city’s premier venues. Uniting filmmakers, writers, digital artists, game designers, interactive artists, motionographers, graphic designers, visual effects experts, musicians, industry visionaries and many others, F5 2015 promises to foster artistic breakthroughs of the highest order...

Motionographer.com, Jan. 12, 2015
First block of speakers unveiled for F5 LOVE, eclectic and inspiring

The first block of speakers for the third F5 festival has been unveiled. Anchored by design and animation superstars, the lineup also includes some welcome surprises. ...Erin Sarofsky Owner and ECD of Sarofsky, a design-centred production company...

Inhabitat.com, Jan. 9, 2015
Sarofsky's gorgeous studio office space is nestled within a charming 19th century building

Architecture firm Olson Kundig Architects designed a new studio space for the Sarofsky Corporation by restoring a gorgeous 1880s building in Chicago. The company, which conceived the main titles for blockbusters such as ‘Guardians of the Galaxy’ and ‘Captain America: The Winter Soldier,’ bought the old building and worked with Olson Kundig to conceive a stylish space that encourages collaboration...

ArtoftheTitle.com, Dec. 30, 2014
Top 10 Title Sequences of 2014

...#5. Captain America: The Winter Soldier. CATEGORY: FILM. Created by Sarofsky Corp...

Chicago Cinema C4D on Eventbrite.com, Dec. 22, 2014
Sold Out: Sarofsky - Wednesday, January 7, 2015 from 6:30 PM to 9:30 PM (CST)

We're starting the New Year right with a visit to Sarofsky for our January 7 meetup. Join us in their new custom designed studio to learn more about them and their amazing work. Founder Erin Sarofsky will introduce the company and show us some recent projects. Then Matt Crnich, John Filipkowski, and Duarte Elvas will demo the stereoscopic workflow they used to create the title sequence for Captain America: Winter Soldier...

IdNWorld.com, Dec. 22, 2014
Sarofsky Corp. – Marvel Studios “Guardians of the Galaxy” directed by James Gunn (5:08)

Feature titles for blockbuster “Guardians of the Galaxy”

Digital Arts Magazine, Dec. 18, 2014
2015 creative trends: 20 leading designers & artists reveal the biggest influences & changes coming their way (& yours)

Leading graphic designers, illustrators, art directors and creative professionals reveal their plans for 2015, what’s likely to influence their work and how their style may evolve in the new year. Updated 18/12/14: We've added contributions from David Erixon (Hyper Island), Erin Sarofsky (Sarofsky) and Simon Manchipp (SomeOne)…

AWN.com, Dec. 17, 2014
Sarofsky Creates Main Titles for Marvel’s ‘Guardians of the Galaxy’

Custom typography featured in now-famous title sequence animated using Adobe After Effects, Autodesk Maya, The Foundry's Nuke, and Tweak RV.

CreativeCOW.net, Dec. 18, 2014
Sarofsky Corp.'s mastery of details shines in "Guardians of the Galaxy" main titles...

While the multi-talented designers, animators and producers of Sarofsky Corp. are accustomed to seizing big-screen and television spotlights with their masterful main title projects, the group's contributions to "Guardians" required a different type of artistic and production expertise...

ArtofVFX.com, Dec. 18, 2014
GUARDIANS OF THE GALAXY: Erin Sarofsky – President, Owner and Executive Creative Director – Sarofsky

Erin Sarofsky started her career at Digital Kitchen in 2001. She has worked on titles such as MONA LISA SMILE, GHOST WHISPERER or STICK IT. In 2008, she founded her studio Sarofsky...

ReelChicago.com, Dec. 17, 2014
Seven suppliers’ great expectations for 2015

...SAROFSKY will continue on the upward trajectory of the past two years, when the design/production company bought its own building, added staff and produced opening titles for two Marvel Studios blockbuster movies. “We already have projects in the works that will keep our current staff busy through the year in both advertising and entertainment,” says owner/creative director Erin Sarofsky. “And with the infrastructure upgrades, we have the capability to easily add more staff should we need to, which seems imminent...”

SHOOTonline.com, Dec. 17, 2014
Sarofsky Corp.'s Mastery of Details Shines in "Guardians of the Galaxy" Main Titles

The top U.S. box office film of 2014, Marvel Studios' blockbuster "Guardians of the Galaxy" launched on digital platforms on Nov. 18 and became available on DVD and Blu-ray on Dec. 9. While the multi-talented designers, animators and producers of Sarofsky Corp. are accustomed to seizing big-screen and television spotlights with their masterful main title projects, the group's contributions to "Guardians" required a different type of artistic and production expertise…

SHOOTonline.com, Dec. 17, 2014
"Guardians of the Galaxy" Main Titles and Locator Cards

In director James Gunn's now-famous "Guardians of the Galaxy" title sequence, Star-Lord (played by Chris Pratt) cues up "Come and Get Your Love" by Redbone on his classic Sony Walkman, then dances his way through a foreboding alien landscape as the film's title and main credits animate on and off the screen. Those on-screen words, and the ways and places they appear and disappear, represent Sarofsky's work. Interestingly, another of Sarofsky Corp.'s design solutions was chosen for use in locator cards throughout the film…

Sound & Picture, Dec. 17, 2014
Sarofsky Corp.’s Mastery of Details Shines in “Guardians of the Galaxy” Main Titles

...The top U.S. box office film of 2014, Marvel Studios’ blockbuster “Guardians of the Galaxy” launched on digital platforms on Nov. 18 and became available on DVD and Blu-ray on Dec. 9...

CGW.com, Dec. 16, 2014
Commercial Spot Uses Mixed Media to Invite Viewers to 'Road to Berlin' Exhibit

...Titled "Road to Berlin," the spot debuted throughout Louisiana in early December, inviting viewers to visit the phenomenal new exhibit at the National World War II Museum in New Orleans...

LBBonline.com, Dec. 16, 2014
Sarofsky Corp. Heads on the 'Road to Berlin' for National WWII Museum

For the commercial assignment, Sarofsky's team (led by executive creative director Erin Sarofsky and creative director John Filipkowski) was invited to produce a nostalgic vision artfully uniting archival footage with an animated map…

Sound & Picture, Dec. 16, 2014
Sarofsky Corp. Invites Viewers to New “Road to Berlin” Exhibit at National WWII Museum

The principals of design-driven creative production company Sarofsky Corp. are very proud to unveil a new :30 commercial spot created in partnership with Peter Mayer Advertising. Entitled “Road to Berlin,” the spot debuted throughout Louisiana in early December, inviting viewers to visit the phenomenal new exhibit which opened on Dec. 13 at the National World War II Museum in New Orleans...

Screenmag.tv, Dec. 15, 2014
Sarofsky Crafts 'Road to Berlin'

Sarofsky Corp. has unveiled a new :30 commercial spot created in partnership with Peter Mayer Advertising...

HollywoodChicago.com, Nov. 29, 2014
Interviews: Women in Film Chicago 2014 Focus Award Honorees

Women in Film (WIF) Chicago is a advocate group for women filmmakers, on-set professionals and executives in the creative arts, and every year they present their Focus Awards to significant contributors in those arenas. The honorees in 2014 were Shira Piven, Susan Credle, Erin Sarofsky and Christina Varotsis...

VSAPartners.com, Nov. 17, 2014
VSA’s Selina Hood and a decade of Women in Film

..
.This year’s honorees came from a range of professional backgrounds and included Susan Credle, Shira Piven, Erin Sarofsky and Christina Varotsis, who were feted at Chicago’s Museum of Broadcast Communication...

Stashmedia.tv, Nov. 12, 2014
Stash 108 adds another 31 brilliant animation, VFX and motion design projects

Stash 108 features Sarofsky Corp.'s "Captain America: The Winter Soldier" work plus more brilliant projects...

EmilyTolan.com, Nov. 6, 2014
WOMEN IN FILM - FOCUS AWARDS

...I was given the pleasure to attend the Women in Film Focus Awards where they honored Shira Piven (Director), Susan Credle (CCO, Leo Burnett), Erin Sarofsky (Owner of Sarofsky), and Christina Varotsis (Producer)...

LawndaleNews.com, Nov. 6, 2014
WIF Chicago Honors Four Amazing Women

“...The Focus Awards is our organization’s major fundraiser and serves two purposes,” says Megan Maples, president of Women In Film Chicago. “One, to raise the necessary capital to provide quality programming, networking and mentorship opportunities for women in the advertising, film and television industries and two, to highlight the phenomenal Chicago women who are out there changing the conversation with their amazing accomplishments...”

Crain's Chicago Business, Nov. 5, 2014
Events for the week of: Thursday, November 06, 2014

Women in Film Chicago Focus Gala to recognize the achievements of colleagues in the creative arts. Honorees include Hollywood film and theater director Shira Piven; Susan Credle, chief creative officer of Leo Burnett USA; Erin Sarofsky, creative director and owner of Sarofsky Corp.; and independent film producer Christina Varotsis.

Chicago Sun-Times, Nov. 2, 2014
SHIRA PIVEN RETURNS TO BE HONORED BY WOMEN IN FILM CHICAGO

Shira Piven, the actress, writer and filmmaker who is a member of Our Town’s famous Piven acting and theatrical family, will be among the honorees at the 6 p.m. Wednesday gala at the Museum of Broadcast Communications for Women in Film Chicago. Also being honored Wednesday will be fellow filmmakers Susan Credle, Erin Sarofsky and Christina Varotsis.

ReelChicago.com, Oct. 30, 2014
Jam packed weekend/week of great can’t miss events

...Local honorees are Susan Credle, Leo Burnett’s CCO who brought the agency creative fame and a bushel basket of awards; indie film producer Christina Varotsis, production manager on Ryan Gosling’s directorial debut, “Lost River,” and UPM on “Shameless;” and Erin Sarofsky, head of a design company that keeps Hollywood happy with their titles for blockbuster movies...

SHOOTonline.com, Oct. 29, 2014
Sarofsky Corp. Brings "Santa Monica Style" to New Chicago West Loop Studio Designed by Olson Kundig Architects

...the dazzling new Sarofsky Studio designed by Seattle-based architecture firm Olson Kundig Architects reveals another very important way that company president and owner Erin Sarofsky is setting her rising company apart...

Stashmedia.tv, Oct. 28, 2014
Time Lapse of Sarofsky’s Warehouse to Studio Reno

Insightful and detailed look at the total rehab of a “beat-up, old, barrel-truss building” in Chicago’s West Loop by Erin Sarofsky and Mark Olthoff of Olson Kundig Architects into an expansive new studio that would feel right at home in Santa Monica, Venice or Culver City...

Chicago3Media.com, Oct. 24, 2014
WIF Chicago Honors Four Women at Museum of Broadcast Communications

...The public and the press is invited to show their support for these amazing women - who through their remarkable work in the film, television and advertising industries, continue to make Chicago proud...

BizBash.com, Oct. 23, 2014
Call Sheet

CHICAGO: Women in Film Chicago will host its annual Focus Awards Gala at the Museum of Broadcast Communications on November 5. Honorees include director Shira Piven, Susan Credle of Leo Burnett Worldwide, Erin Sarofsky of Sarofsky Corporation, and producer Christina Varotsis.

Graphic Design at RIT, Oct. 23, 2014
Beyond the Spot.

Interview with Erin Sarofsky

Screen Magazine, Oct. 20, 2014
Erin Sarofsky: Beyond the Spot

Melissa interviews Erin Sarofsky, Founder and Executive Creative Director of Sarofsky, a production company specializing in visual effects and design for entertainment and advertising...

StevieAwards.com, Oct. 16, 2014
Stevie Awards for Women in Business Announce 2014 Finalists

...FINALISTS: Woman of the Year - Advertising, Marketing & Public Relations: Sarofsky, Chicago, IL ;USA: ;Erin Sarofsky, Owner/ECD...

WomensGlobal.org, Oct. 16, 2014
WGEP Partners Visit Chicago

Yesterday marked one month since Adji Senghor and Aniceta Kiriga, WGEP’s partners in Senegal and Kenya, completed their stay in Chicago. During their visit they celebrated WGEP’s ten year anniversary at Ndajee! which was held this year at Sarofsky Corp. They were also interviewed by Chicago Public Radio host Jerome McDonnell on WBEZ’s Worldview program and met with staff from the Chicago Council on Global Affairs, the MacArthur Foundation, the American Library Association and visited many other local schools and organizations...

Metromix Chicago, Oct. 14, 2014
Women in Film Chicago Focus Gala

Four female filmmakers receive honors at this annual event: Shira Piven, Susan Credle, Erin Sarofsky and Christina Varotsis.

LoveKelRenee.com, Oct. 13, 2014
‘A Day in the Life of a Design Studio’: Event hosted by Apple

If you’re already astounded at the idea of animation (I mean, drawing every frame? I can’t even make two eyes look the same), then you would have been blown away at this amazing Apple event on Thursday October 2nd. The Chicago based design studio, Sarofsky, gave a special presentation of the work they do, specifically their work with the main title sequence on the hit show Community AND the amazing end credit sequence in the second installment of Captain America, at the Apple store in Lincoln Park...

The Chicago Tribune, Oct. 10, 2014
Behind-the-scenes look at TV opening credit creation

...Sarofsky, a Chicago-based production company, has created a good many distinctive main titles in recent years: The unfolding, hand-drawn paper fortunetellers of NBC's "Community." The freeze-frame '70s cop show look of Fox's "Brooklyn Nine-Nine." The chaotic, punk-inflected, R-rated chaos of the Gallagher family bathroom for Showtime's "Shameless..."

WIFChicago.org, Oct. 4, 2014
Focus Achievement Award Gala 2014, November 5, 2014, Museum of Broadcast Communication

2014 Honorees are Shira Piven, Director; Susan Credle, COO, Leo Burnett; Erin Sarofsky, Owner & Creative Director, Sarofsky; Christina Varotsis, Independent Film Producer.

AlexanderHuls.com, Oct. 1, 2014
Links: September Writing Round-Up

Shutterstock - 6 Design Lessons From a Major TV and Movie Title Designer. Main titles — those catchy openings to movies and TV shows that can get stuck in your head — are all about creating powerful impressions, and that requires great design. As someone whose work has often lodged itself into pop culture (like the Community opening), Erin Sarofsky knows a thing or two about designing to make an impact. We spoke to the creative director about her work, and extracted a few valuable lessons — covering everything from typography to working with clients — that all designers can learn from.

Comic Book Cinema, Sep. 24, 2014
Soldiering On

Will Perkins recently spoke with Erin Sarofsky, creative director of Sarofsky, Corp., about the development of the end titles for Captain America: The Winter Soldier, including what helped to inspire them...

IdN, Sep. 24, 2014
Twenty 120: Truth vs Deception – By Connor Swegle

...
The 20 directors [including Erin Sarofsky] were invited on the premise that they create for themselves and not for any commercial purpose. All work remains under the complete ownership of the directors. The result was a diverse offerings of films, aired first at the PromaxBDA conference in New York as an eclectic mix of narrative and design, with a wide range of tonality from the whimsical, to the serious, to absurd. The content then launched online with views and responses from around the world...

CGrecord.net, Sep. 23, 2014
Sarofsky Corp. Proudly Presents Celebrated "Captain America: The Winter Soldier" Main-On-End Titles

Five years ago, Sarofsky Corp. president and owner Erin Sarofsky launched her own shop in Chicago, the city she loves, aiming to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide...

TheShortbox.com, Sep. 12, 2014
Interview with David Mack of Daredevil, Kabuki and Fight Club 2

...It’s an interesting story, the origin of the Winter Soldier project because I did a design festival last year in Barcelona called OFFF Fest, mostly it’s digital designers and artists so I was really the only guy there that doesn’t use digital but I still gave a presentation and spoke there. I met a lot of other interesting photographers and designers there, we would see the sights and visit Barcelona together. One was this woman named Erin Sarofsky who has her own design studio...

Adforum.com, Sep. 11, 2014
Josh Bodnar + Sarofsky Kick Ass with Captain America

The MOE’s are finally here! Re-read the backstory below and savor the beautiful titles above! Still hungry for more? Check out what SHOOT, Art of the Title, Stash Media, Art of VFX, Sarofsky and AWN have to say about it...

Art London, Sep. 11, 2014
Captain America: The Winter Soldier – main title sequence by Sarofsky Corp.

...With the Blu-ray release of the film, Sarofsky Corp. president and owner Erin Sarofsky and her team can now finally show and detail their work. Below you can see some stills and the final two-minute main title sequence. To view this project and learn more about Sarofsky Corp., please visit: sarofsky.com...

ReelChicago.com, Sep. 11, 2014
Quartet of filmmakers are WIF’s Focus Award honorees

...The three outstanding local leaders receiving the honor are Susan Credle, Leo Burnett’s chief creative officer; Erin Sarofsky, film company owner and creative director, and Cristina Varotsis, feature producer and unit production manager on features and TV shows...

WeandtheColor.com, Sep. 11, 2014
Main Title Sequence of “Captain America: The Winter Soldier”

...Since its April 4th U.S. debut, “Captain America: The Winter Soldier” has now grossed over $700 million worldwide. The Chicago-based design-driven production company Sarofsky Corp. was responsible for the creation of the main title sequence of movie. It was the company’s biggest project to-date...

SoundandPicture.com, Sep. 10, 2014
Sarofsky Corp. Announces Steven Anderson as New Executive Producer

Building on the entertainment industry success stemming from her firm’s role in collaborating with Marvel for the main titles for both the “Captain America: The Winter Soldier” and “Guardians of the Galaxy” blockbusters, Sarofsky Corp. president and owner Erin Sarofsky is very proud to announce a key new hire...

The Chicago Tribune, Sep. 10, 2014
Steven Anderson, executive producer, Sarofsky Corp.

Chicago-based production company Sarofsky Corp. has hired Steven Anderson as executive producer. He was most recently the senior producer at agency Tris3ct.

Stash Magazine, Sep. 10, 2014
Sarofsky Corp.: “Captain America: The Winter Soldier” End Titles

Erin Sarofsky reunites with producers Anthony and Joe Russo (who they worked with on the titles for “Community” in ’09) to close Marvel’s “Captain America: The Winter Soldier.” The Chicago studio presented eight creative directions with the winning treatment created by Sarofsy and comic book artist David Mack...

AWN.com, Sep. 9, 2014
Sarofsky Corp. Completes Main Titles for ‘Captain America: The Winter Soldier’

Led by president and owner Erin Sarofsky, Chicago-based creative studio completes work on the main-on-end titles for Marvel’s ‘Captain America: The Winter Soldier.’

ArtofVFX.com, Sep. 9, 2014
CAPTAIN AMERICA – THE WINTER SOLDIER: Titles by Sarofsky

Beautiful and very graphical main on end titles created by Sarofsky...

Art of the Title, Sep. 9, 2014
Captain America: The Winter Soldier (2014)

...Sarofsky’s minimalist main-on-end titles for Captain America: The Winter Soldier exemplify the newfound function of the end credits. Perfectly distilling the essence of the Russo brothers’ action-packed potboiler, the sequence plays up familiar superhero iconography and pares down the themes and characters to their most basic elements. Stars and stripes, shields and skulls, gears and tentacles, a grand conspiracy unfolding as heroes and villains battle it out in silhouette. Given the morally complex and uncertain world in which the film operates, the stark black, white, and red palette of the sequence provides an unexpected, contrasting backdrop...

Art of the Title Tumblr, Sep. 9, 2014
Watch the Captain America: The Winter Soldier sequence on Art of the Title

...For Captain America: The Winter Soldier, Sarofsky Corp. craft one of Marvel’s boldest title sequence efforts to date...

CreativeCOW.net, Sep. 9, 2014
Sarofsky Corp. Proudly Presents Celebrated "Captain America: The Winter Soldier" Main-On-End Titles Responsible for Catapulting Growing Company into Marvel Universe and Beyond

...Thanks to further investments on Erin's part, Sarofsky made it onto Disney/Marvel's top-tier approved vendor list. And in case you haven't heard, Sarofsky also designed the main titles for Marvel's phenomenal "Guardians of the Galaxy," which just surpassed "Captain America" as the top grossing film of 2014...

CreativePlanetNetwork.com, Sep. 9, 2014
Sarofsky Corp. Channels Saul Bass for Captain America: The Winter Soldier Titles

...Says Sarofsky, "The movie evokes 1970s conspiracy thriller cinema, but with a modern twist. We wanted to create a main title sequence that acknowledged that. So we worked within a style that has simple, graphic compositions with strong, legible typography. Of course, we are respectfully bowing to the master, Saul Bass, here... But we were also inspired by the graphic styling associated with Jim Steranko. His bold, graphic illustration style really spoke to us when it came time to illustrate the characters...

Feeling Listless, Sep. 9, 2014
"I have been fielding a lot of questions like this lately"

There’s been a lot of discussion lately about Marvel’s lack of representation of female heroes. If you could design a title sequence for a film about a female Marvel superhero, who would that be? "As a woman in a male-dominated industry, I have been fielding a lot of questions like this lately. For now, I am hoping that Black Widow gets her own movie. I think it would be an interesting film, because she’s such a complex character. Exploring that angle in a main title would be really fascinating..."

SHOOTonline.com, Sep. 9, 2014
Sarofsky Corp. Proudly Presents Celebrated "Captain America: The Winter Soldier" Main-On-End Titles Responsible for Catapulting Growing Company into Marvel Universe and Beyond

Five years ago, Sarofsky Corp. president and owner Erin Sarofsky launched her own shop in Chicago, the city she loves, aiming to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Over the years, both her reputation and her business have grown, as she has seized opportunities to collaborate with the likes of Anthony and Joe Russo, for whom her first project was creating the main titles for their hit TV series "Community" back in 2009...

SourceEcreative.com, Sep. 8, 2014
Sarofsky Corp. Hires Steven Anderson & Moves To Expand

...Most recently the senior producer at agency Tris3ct, Steven's vast production experience spans from iconic photographic campaigns to live-action and fully animated brand films and commercials and even to radio campaigns - with budgets of all sizes...

Crain's Chicago Business, Sep. 4, 2014
People on the Move

Marketing/Media: SAROFSKY CORP., Chicago: Steven Anderson, 47, to executive producer, from senior producer at Tris3ct.

ReelChicago.com, Sep. 4, 2014
Sarofsky hires EP Steven Anderson to boost spot work

Erin Sarofsky’s five-year old design, concept and production company — the only one in Chicago that Hollywood calls on to create titles for blockbuster movies — is aiming for more business closer to home, namely commercials...

Shutterstock.com, Sep. 3, 2014
6 Design Lessons From a Major TV and Movie Title Designer

There’s a very good chance you’ve seen Erin Sarofsky’s work. She and her company, Sarofsky, have created an enviable list of main titles for TV shows and movies including Community, Brooklyn Nine-Nine, Shameless, The Killing, Captain America: The Winter Soldier and, most recently, Guardians of the Galaxy (which Shutterstock is proudly credited in)...

Communication Arts, Sep. 2, 2014
2014 Design Annual Winners

...Motion Graphics: Girl Rising - Sarofsky...

The New York Times, Sep. 2, 2014
Accounts and People of Note in the Advertising Industry

Steven Anderson joined the Sarofsky Corporation, Chicago, as executive producer. He succeeds Rachel Steele, who is now a freelance producer. Mr. Anderson had most recently been the senior producer at Tris3ct, Chicago...

POST Magazine, Sep. 1, 2014
Going Pro: Staff designer Duarte Elvas

"...I first heard of Sarofsky (www.sarofsky.com) during a motion graphics conference in 2011 where Erin Sarofsky presented her work and talked to the students about her career," he says. "I was very impressed and really enjoyed Erin’s fun and approachable presentation. At that time, working at a studio like Sarofsky seemed so far-fetched that I didn’t even go introduce myself..."

StashMedia.tv, Aug. 30, 2014
STEVEN ANDERSON JOINS SAROFSKY AS EXECUTIVE PRODUCER

Well known for broadcast and feature film title design, Sarofsky Corp. looks to boost their ad-industry business with the addition of veteran agency producer Steven Anderson as EP.

AgencySpy.com, Aug. 27, 2014
Wednesday Odds and Ends

Chicago-based design-driven production company Sarofsky Corp announced the addition of Steven Anderson as executive producer.

SHOOTonline.com, Aug. 27, 2014
Sarofsky Corp. Sets Sights on Ad-Industry Growth, Lands Accomplished Agency Producer Steven Anderson as Executive Producer

...He has shot extensively all around the world for clients including Blue Cross Blue Shield, Hampton Inn, Jim Beam, Kimberly-Clark, Kraft, Pfizer, Mike's Hard Lemonade, Newell Rubbermaid, State Farm and SC Johnson, among many others. Through agency experience that also includes both freelance and full-time positions with FCB, mcgarrybowen, Stern and HY Connect, Steven has led teams in creating breakthrough brand content of the highest order...

ScreenMag.tv, Aug. 11, 2014
Steven Anderson New EP at Sarofsky

“...For a studio like this, it was really important to us that we had someone on our side that understands the inner workings of an agency,” she said. “That way, we gain more empathy for our clients and understand the process more holistically...”

ArtofVFX.com, July 17, 2014
THE DIVIDE: MAIN TITLE

Really nice title sequence by Sarofsky for the TV series THE DIVIDE.

The Collective Podcast, June 9, 2014
THE COLLECTIVE - Ep.54 - Erin Sarofsky

Erin Sarofsky, founder and president of Sarofsky Corp in Chicago joins The Collective this week to tell us about her tumultuous path in the industry, the challenges associated with running her own company, and the tricky topic of gender inequality in the industry...

Communication Arts, May 27, 2013
Exhibit: Girl Rising film interstitials

AOscar-nominated filmmaker Richard Robbins came to Erin Sarofsky to discuss his latest project, Girl Rising. This documentary consists of nine different girls’ stories of how education factored into their life circumstances...

Graphic Design at RIT, Apr. 18, 2014
Alum Erin Sarofsky making her mark!

We are very proud of Erin and her success in the field. Read the Fast Company article...

Fast Company, Apr. 16, 2014
Winning as a woman in a male-dominated field

After facing sexism, Erin Sarofsky rewrote teh rules - and is winning clients like Verizon, Coke, and Marvel's Captain America: The Winter Soldier...

Motionographer.com, Mar. 23, 2012
SXSW 2012: Film Title Design Awards

...I liked the mix of television and film titles, hopping from the live-action, comedic, world-building of Sarofsky Corp.’s Shameless to the pitch perfect design in Prologue Films’ X-Men: First Class to the exquisite rendering in Dvein’s Eva...

Communication Arts, Sep. 2, 2011
2011 Design Annual Winners

...Motion Graphics: "Shameless" Main Titles 1:08; Sarofsky Corp....

Communication Arts, June 6, 2011
Exhibit: The Killing main title

Working with the show’s executive producer/writer Veena Sud and AMC and Fox Television studios, Sarofsky Corp created this main title sequence for The Killing—a series that centers around the murder of a young girl and the subsequent police investigation...

Variety, Apr. 14, 2011
NAB speakers frame lensing debate

...Sarofsky Corp. worked with executive producer Veena Sud to create the main title sequence for AMC skein “The Killing”...

Motionographer.com, Apr. 7, 2011
Sarofsky Corp. creates this main title

for AMC’s “The Killing”

Variety, Apr. 5, 2011
Sarofsky helps create mood for AMC series

Design studio Sarofsky Corp. created the main title sequence and promo package for AMC series “The Killing,” which just debuted. The studio worked with exec producer/writer Veena Sud and Fuse Entertainment to fashion a visuals that would capture the vibe of a TV series centered on the murder of a young girl and the subsequent police investigation...

Motionographer.com, Jan. 19, 2011
Sarofsky’s simple solution

for Shameless

Motionographer.com, Oct. 19, 2009
Sarofsky Corp. updates

with fresh new work.

Motionographer.com, June 10, 2009
Erin Sarofsky launches

her company’s web presence.

 

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