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Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 1 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 2 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 3 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 4 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 5 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 6 courtesy of Sarofsky.
Click here for 300 dpi version.

Click here for larger 72dpi version of this image
Illinois Cares for Kids 
“Real-Life Influencer” Campaign 
image 7 courtesy of Sarofsky.
Click here for 300 dpi version.

NEWS RELEASE

Media contact:
Roger Darnell
DWA for Sarofsky
(+)1.828.424.7698

PROJECT CREDITS:
Illinois Cares for Kids “Real-Life Influencer” Campaign


Spot Title/Length: Illinois Cares for Kids “Real-Life Influencer” :30
Debut Date: Jan. 16, 2024
YouTube: https://youtu.be/nb5hQUwbNQg

Advertising Agency: 1o8
Founder: Aalap Shah
Executive Creative Director: Jen Bills
Brand Strategist: Joe Valentine
Creative Director: Greg Mills
Art Director: Lauren Schrader
Executive Producer: Mallory Sohmer
Associate Account Director: Gabi Nonneman
Account Coordinator: Moira Reed
Social Editor: Keith Guerrero
Paid Media Specialist: Evan Dorosheff
Email Marketing Director: Brienne Jepkema
Multicultural Marketing Partner: PACO Collective

Production Company: Tessa Films
Director: Carrie Stett
Director of Photography: Andrew Wehde
Executive Producers: Lisa Masseur, Amy McIntyre
Line Producer: Marsie Wallach
Set Decorator: Alev Yasatan
Wardrobe: Martha Heppler

Design/Animation Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Producers: Andrew Rosenstein, Dylan Ptak
Design/Animation: Nik Braatz, James Wignall, Nick Gardener, Luke Shelley, Daniel Geiszler
Senior Editor: Tom Pastorelle
Assistant Editors: Jesus Diaz, Henry Smalstig

Color Company: Nolo
Colorist: Mike Matusek
Color Assist: Kathleen Grimm

Original Music and Audio Post: Squeak E. Clean Studios
Creative Director & Arranger: Julie Nichols
Executive Creative Producer: Chris Clark
Senior Post Producer: Angelina Phengphong
Senior Sound Designer & Mixer: Surachai Sutthisasanakul
Assistant Engineer: Taryn Stroman

About Sarofsky
Director, creative director and designer Erin Sarofsky kick-started Sarofsky in 2009 and formed a group of extraordinarily talented makers who have been providing their services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky's makers use animation, visual effects, motion design and live-action to collaborate with customers from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that encapsulates in-house long format, sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven multi-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop all constitute key components of the attraction. Learn more at https://www.sarofsky.com.

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Illinois Cares for Kids “Real-Life Influencer” :30