FURTHER OPTIONS' FIRST
COMMERCIAL PRODUCT READY FOR CLOSE-UP AT
2006 SEMA SHOW IN LAS VEGAS
DMS-3 Pickup Truck Wheelchair Entry System from Further
OPTIONS Offers Competitive Cost, Cosmetic and Installation Advantages,
Plus New Freedoms for Wheelchair-Bound Individuals
ST.
LOUIS—(Oct. 25, 2006)—Further OPTIONS, Inc. (www.further-options.com),
a developer of innovative mobility systems for wheelchair-bound individuals,
today announced that it will be displaying its first commercial product,
the U.S. Patent-pending DMS-3 Pickup Truck Wheelchair Entry System, at
the 2006 SEMA Show. The announcement was proudly made by the company’s
Co-Founders, David Gotter and Scott Darnell.
World
renowned as the “greatest automotive show in the world, where everything
new makes its debut,” the 2006 SEMA Show runs from Oct. 31 to Nov. 3 in
Las Vegas, and is expected to attract approximately 140,000 automotive
industry professionals, including representatives from major news organizations
around the world. Further OPTIONS’ display will be in Booth Number
34833, in the show’s Trucks, SUVs and Off-Road section.
Gotter
and Darnell established Further OPTIONS in 2003 to develop innovative vehicle
entry systems, and other breakthrough products, for wheelchair-bound individuals.
Gotter also owns and operates two successful machine shops, D & R Machine
and Alton Machine Works, and stemming from his experiences growing up with
a younger sister who was confined to a chair, he brings a heartfelt desire
to help people in wheelchairs enjoy all that life has to offer. Darnell
suffered a life-altering spinal cord injury in 1991, and as a C-5/6 quadriplegic,
has pursued his dream of helping create important new mobility options
for others in wheelchairs. Having met at their local place of worship,
over the past three years, with a great deal of support from many friends
and family-members, the two men have persevered in bringing their first
Patent-pending product to market.
"I've
made it my personal mission to devise unique, innovative solutions to help
myself and others in my situation to be able to experience the freedoms
that able-bodied people enjoy every day," Darnell said. "After my
accident, I had essentially one choice for a vehicle to drive: a
full-size van, that essentially said ‘handicapped’ all over it. At
that point, I began dreaming of a lift system that would allow me to drive
a pickup truck. After learning all I could about other products that
might allow me to drive a truck, I knew I could do better, and working
with David, I’m very proud to say I was right. The DMS-3 has allowed
me to drive safely and in style for the past year. With the latest
modifications, we can offer our standard installation in numerous vehicles,
with major cost, cosmetic and installation advantages over any competitive
products.”
The
U.S. Patent for the DMS-3 is the result of years of painstaking research,
and it establishes a hybrid method, system and apparatus for moving a person
in a wheelchair into a vehicle. Gotter will personally be on hand
at the company’s booth to demonstrate the heart of the DMS-3 system, answer
questions and meet with potential business and marketing partners.
According
to Darnell, the standard price of having a DMS-3 installed is in-line with
having a full-size van equipped for a wheelchair-bound driver, and includes
door openers/closers, a dropped floor, installation of a wheelchair lift
apparatus and tie-down system, and a remote control. Bearing in mind
the current lead-time of 12 weeks, Standard Installations are currently
available for most full-size, extended-cab, 2-wheel drive pickup trucks
offering “suicide” side doors.
A full
listing of vehicles that can accept a Standard DMS-3 Installation is available
on the Further OPTIONS website, and includes numerous 2007 and earlier
year Chevrolet/GMC, Ford/Mercury, Dodge/Chrysler, Nissan, Toyota and Honda
models. The website also offers information on vehicles appropriate
for Custom Installations and a list of Frequently Asked Questions.
When the SEMA Show launches on Oct. 31, the site will feature a video showing
Darnell using the lift to get into and out of the DMS-3 equipped 2001 Dodge
Ram 1500 Quad Cab that he currently drives every day from his Quickie P200
wheelchair.
“From
the time I met him, Scott has been determined to bring this lift to market,
and the venture that began with building Scott a lift to allow him to drive
his Dodge Ram pickup truck has led us to a very exciting place,” Gotter
said. “The first DMS-3s are scheduled for availability as of 6 a.m.
EST on Mon., Feb. 1… so we’re going to have a lot to talk about with installers,
retailers, jobbers and others in Las Vegas next week.”
Another
important aspect of Further OPTIONS is to do as much as possible to benefit
wheelchair-bound individuals through their success. Several promotions
are being organized to enlist the company’s marketing and business partners,
with the goal of being able to give away one DMS-3 installation per year.
“As I’m sure most people can imagine, I can hardly describe the extreme
joy and excitement I experienced the first time I drove this truck,” Darnell
said. “We are building a business around the ability to offer that
exact experience to others in wheelchairs, and we fully intend to do everything
we can to ensure that everyone has a chance to benefit, including those
of limited financial means.”
About
Further OPTIONS
Established
in 2003 by co-founders Scott Darnell and David Gotter, Further OPTIONS
is a developer of innovative mobility systems for wheelchair-bound individuals.
After debuting its first product at the 2006 SEMA Show in Las Vegas, the
company's Patent-pending DMS-4 will be unveiled at the 2009 National Mobility
Equipment Dealers Association Annual Conference, in competition for the
2009 Adaptive Driving Alliance New Technology Award for Innovation in Engineering
and Technology for the physically challenged. For additional information,
please call 1-618-664-3178, or visit www.further-options.com.
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