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KQED.org, Jan. 25, 2015
Revolutionaries: Upcoming Broadcasts - Art & Technology of Cirque Du Soleil

Explore the technical "magic" driving Cirque du Soleil's imaginative and daring programs. Moderator Will Travis, President of Sid Lee USA, with Cirque's du Soleil's Technical Director and Director of Creation...

BizBash.com, Jan. 21, 2015
How to Avoid Digital Disruption

At the Event Innovation Forum in New York, Will Travis discussed how Sid Lee seamlessly integrated technology into the experience at C2 Montréal...

Gonnado.com, Jan. 9, 2015
Composer & Cellist Philip Sheppard in Conversation with Sid Lee's Will Travis

...Will Travis of Sid Lee returns to the Museum’s stage to moderate a conversation with Sheppard about the intersection of music and technology. They’ll discuss the impact technology has had on Sheppard’s work, from composing to teaching to performing, while also addressing how he bridges the new and old worlds...

MediaPost.com, Dec. 10, 2014
REVOLVING DOOR: Sid Lee Adds Four Creatives To New York Office

Sid Lee added four creatives to its New York office. Verena Michelitsch joins as design director, Cecilia Azcarate as co-creative director, Andre Gidoin as senior creative and Dana Tiel as copywriter. Michelitsch was most recently senior designer for boutique design agency RoAndCo. She moved to New York in 2011 and began freelancing for Sagmeister & Walsh and Pentagram Design, handling a variety of branding, illustration and art direction projects over the years...

BizBash.com, Dec. 4, 2014
Why Tiffany & Company Built Its Own Subway Train

To herald the launch of its new collection, the jeweler installed a luxury subway car in New York.

Crain’s New York Business, Dec. 2, 2014
Executive Moves: Companies with executive moves this week include Carver Federal Savings Bank ICL, New York Life, Mancini Duffy, Strategic Funding Source Inc. and Sid Lee New York.

Sid Lee New York: Dan Chandler, 32, was promoted to co-executive creative director at the creative agency. He was previously creative director. Dan Brooks, 40, was promoted to co-executive creative director. He was previously creative director.

AdAge.com, Dec. 1, 2014
Campa Joins Firstborn, New Hires at Sid Lee NY and More

Sid Lee's New York office has added four creatives to its team...

LBBonline.com, Nov. 25, 2014
Sid Lee Adds New Creative Talent

Verena Michelitsch, Cecilia Azcarate, Andre Gidoin and Dana Tiel join the team...

Mamalode.com, Nov. 25, 2014
Always a Way—Will Travis on Lessons Learned

...I sat in the car with my stepfather at the age of 18, blankly looking down at my hands that held the exam results highlighting that I had failed every single course I had taken to get into university. Right then I was given the gift of a life lesson...

Philanthropicpeople.com, Nov. 25, 2014
Sid Lee and the Movember Foundation Cohabitate in LA

Two years after it’s first American opening in New York, advertising agency Sid Lee is arriving in Southern California with a new office named Sid Lee L.A. In a somewhat surprising move, the company has now embedded its employees in the office of the Movember Foundation...

SHOOTonline.com, Nov. 25, 2014
Sid Lee NYC Adds Award-Winning Creative Talents Verena Michelitsch, Cecilia Azcarate, Andre Gidoin and Dana Tiel

The New York office of global creative agency Sid Lee has added four key creatives to its full-time staff, effective immediately. The new hires are Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter Dana Tiel...

Campaign U.S., Nov. 24, 2014
Sid Lee moves West and embeds with Movember client

Two years after US launch, agency opens doors to its L.A. office

Infopress.com, Nov. 24, 2014
Sid Lee s’installe dans les bureaux de Movember à Los Angeles

Will Travis, chef de la direction de la division américaine de l’agence, prendra enseigne à Culver City avec ses collègues Nicolas Van Erum, directeur général, associé, et Kristian Manchester, associé et directeur de création exécutif...

LBBonline.com, Nov. 24, 2014
Creative Agency Sid Lee Opens Los Angeles Office

Agency opens in The Movember Foundation's US headquarters

MarketingMag.ca, Nov. 24, 2014
Sid Lee opens in L.A.

The agency is moving into Movember's California office, will host 16-20 employees

MediaPost Marketing Daily, Nov. 24, 2014
Sid Lee Heads West, Opens LA Outpost

Ad shop Sid Lee is expanding to Los Angeles and will share space with the Movember Foundation, the non-profit focused on men’s health issues. The agency does pro bono for the foundation...

MediaPost.com, Nov. 24, 2014
Sid Lee Opens LA Office In Cient Movember Foundation's Office Space

Well, here's a feelgood story. Sid Lee is opening a Los Angeles office in the headquarters of men's health charity Movember Foundation. The agency, which already does pro bono work for the charity, will further help the cause by moving in and paying rent. The move follows the opening of the agency' first U.S. office in New York two years ago...

Philanthropy.com, Nov. 24, 2014
Shared Office Tightens Ties Between Movember and Ad Agency

Advertising agency Sid Lee is opening a new Los Angeles office at the headquarters of global men’s health charity the Movember Foundation, for which it provides pro bono services, writes The New York Times. The unusual cohabitation, to be formally announced Monday, will see the Montreal-based agency pay rent to the nonprofit as well as donating time to support its work, centered on the annual Movember mustache-growing campaign...

SHOOTonline.com, Nov. 24, 2014
Creative Agency Sid Lee Expands West to Los Angeles in Support of Brands and Cause-Marketing Initiatives

Also Servicing New Wins, Agency Chooses to Locate Within The Movember Foundation's USA Headquarters to Directly Support the Charity's Mission to "Change the Face of Men's Health"

StrategyOnline.ca, Nov. 24, 2014
Sid Lee opens L.A. office

The agency will set up a shop in pro-bono client Movember's space, with Kristian Manchester named ECD.

The New York Times, Nov. 23, 2014
Ad Agency and Charity Take Relationship to New Level

Will Travis, left, chief executive of Sid Lee USA; Mark Fewell, a senior vice president at the Movember Foundation; and Nicolas Van Erum, managing partner of Sid Lee Los Angeles...

WeandtheColor.com, Nov. 17, 2014
Tiffany & Co. – T Train Experiential Installation Comes and Goes in Chelsea

Installation and experience created by Sid Lee to present the debut of the T collection from Tiffany Design Director, Francesca Amfitheatrof.

pop2report.com, Nov. 17, 2014
Tiffany’s “T” Train

To celebrate the launch for Tiffany’s new “T” collection, agency Sid Lee created the Tiffany T Train. This glamourous subway car was installed in the Dia: Chelsea gallery where the brand’s promotional event took place on Novemeber 7th and 8th...

Stylus.com, Nov. 17, 2014
Tiffany & Co. Rebrands Via Pop-Up

Luxury American jeweller Tiffany & Co. introduced its latest 'T' collection – the first helmed by its new British-born design director, Francesca Amfitheatrof – with an imaginative pop-up in a faux subway car. The train carriage was pitched on a pretend subway platform at the Dia Gallery in New York's hip Chelsea neighbourhood...

LBBonline.com, Nov. 15, 2014
Sid Lee's 'Tiffany T Train' Brings Uptown Glamour & Downtown Chic to Chelsea

Experiential installation rolls into town with debut 'Tiffany T' collection

Adweek, Nov. 14, 2014
Tiffany Built a Luxury Subway Car, and It's a Whole Lot Nicer Than the 6 Train

Climb aboard in our exclusive video...

Bustle.com, Nov. 14, 2014
Tiffany and Co. Designed A Subway Car You'll Actually Want To Ride, Featuring The Brand's New Tiffany T Collection

...Crafted by the Sid Lee design firm, the subway car fittingly housed the brand’s Tiffany T collection, a new line of jewelry designed by Tiffany and Co.’s new design director, Francesca Amfitheatrof. The collection was formulated around the unmistakable T of Tiffany’s — a classic concept made totally modern with graphic, sculpted designs, and a boost of youthfulness. Would you expect its showcase to be any different?...

SocialTables.com, Nov. 13, 2014
5 Tech Trends Shaping the Future of Events

...Radio frequency identification is, in my humble opinion, the wave of the future. I recently attended a conference where I watched a presentation given by Will Travis, co-founder of Sid Lee. Travis explained how his company incorporated RFID technology into their C2 Montreal conference, to great success. I was blown away by just how many aspects of an event were improved by implementing an RFID system...

LuxuryDaily.com, Nov. 7, 2014
Tiffany celebrates modern image with gallery installation

...Tiffany worked with creative agency Sid Lee for the project. In a brand statement, Daniel Chandler, co-executive creative director for the New York office of Sid Lee, said, “From Tiffany, we have learned that having a great brand that’s steeped in tradition isn’t just about protecting your past, it’s about knowing how to be bold, to innovate and stay relevant.”...

BizBash.com, Oct. 30, 2014
Event Pros Share 7 Things You Need to Know Now

“...We know where everybody is and all the dimensions of the conference,” said Will Travis, U.S.A. founder and group business development head at Sid Lee, the creative agency behind the conference. “We know what our audience is doing instead of guessing...”

ThePlannersProcess.com, Oct. 29, 2014
BizBash Live: Event Innovation Forum

...Co-Founder of Sid Lee, Will Travis started his talk by making us all hold hands in order to demonstrate the need for physical engagement at events. He showed us how the C2 Montreal conference, (which I am now obsessed about attending) was about igniting relationships and sparking conversations...

BizBash.com, Oct. 28, 2014
BizBash Live: The Expo

Speakers: Will Travis, U.S.A. founder and group business development head, Sid Lee...

BizBash.com, Oct. 28, 2014
BizBash Live: Event Innovation Forum

Avoiding Digital Disruption: How to Integrate Technology Seamlessly at Events, by Will Travis, U.S.A. founder and group business development head, Sid Lee.

Wired.co.uk, Oct. 28, 2014
Event Innovation Forum at BizBash Live New York

This TED-inspired conference features a new roster of speakers guaranteed to reignite your passion for events. Gain insights from thought leaders and creative thinkers including Dan Griffis of Target, Will Travis of Sid Lee, Lauren Kane of charity:water, Nicky Balestrieri of BMF Media, Lance Broumand of UrbanDaddy, Ryan Begelman of Bisnow Media, Frank Supovitz of Fast Traffic Events, and others…

BizBash.com, Oct. 27, 2014
What to Expect at BizBash Live: The Expo New York

BizBash Live: The Expo New York returns to the Jacob K. Javits Convention Center on Tuesday, October 28, with a new lineup of speakers for the Event Innovation Forum and Workshop Series, as well as new activities and exhibitors on the trade show floor...

SHOOTonline.com, Oct. 17, 2014
Street Talk

The NY office of global creative agency Sid Lee has promoted Dan Brooks and Daniel Chandler to co-executive creative directors. Over the past five years, Brooks and Chandler have been one of Sid Lee’s most prominent creative teams. At present they are leading creative for Sid Lee NY’s clients including Absolut, Facebook and Intel...

LaborPress.com, Oct. 21, 2014
NYC Launches Program to Increase Volunteering

...This volunteer promotion campaign was crafted pro-bono by the team at the New York office of Sid Lee. Its hoped that the percentage of New Yorkers who volunteer radically increase. The subway ads unveiled will be followed by bus shelter ads across the city next week...

AnimalNewYork.com, Oct. 20, 2014
I [heart] NY? City’s New Ad Campaign Wants You To Prove It

...Design firm, Sid Lee, has put together a series of fancy graphics that attempt to appeal to New Yorkers’ Ayn Rand-ian selfishness by emphasizing the personal benefits of volunteering. “Volunteer. It’s ego-friendly,” reads one of the slogans, while another targets retired seniors by emphasizing the health benefits of remaining active...

Examiner.com, Oct. 20, 2014
City Hall launches new ad campaign to get more New Yorkers to volunteer

...On Monday morning, the city announced a brand-new volunteer promotion campaign to motivate more New Yorkers across the five boroughs to volunteer in their neighborhoods. The ad campaign, which consists of a series of targeted ads in 1,000 subway cars and 75 bus shelters, is part of NYC Service's larger campaign to increase volunteerism in the city, which includes raising the percentage of New Yorkers who volunteer from 18 percent to 50 percent...

LBBonline.com, Oct. 20, 2014
Sid Lee NY Names Dan Brooks & Daniel Chandler Co-executive CDs

Promotions announced by Lukas Derksen, Sid Lee NYC's Managing Partner

Metro.us, Oct. 20, 2014
De Blasio calling on more New Yorkers to volunteer

...The mayor’s office announced a campaign on Monday aimed at encouraging New Yorkers to volunteer, and informing them of the benefits of serving others. The tagline “Volunteering. Good for you. Good for your city,” will run in 1,000 subway cars and 75 bus shelters. According to the mayor’s office, about 18 percent of New Yorkers are volunteers, and de Blasio is hoping to raise that number to 50 percent...

New York Daily News, Oct. 20, 2014
EXCLUSIVE: City debuts subway ads encouraging New Yorkers to do volunteer work

...The ads were designed pro bono by the firm Sid Lee...

NYC.gov, Oct. 20, 2014
De Blasio Administration Launches Ad Campaign to Spur Volunteering Across the Five Boroughs

...This volunteer promotion campaign was crafted pro-bono by the team at the New York office of creative agency Sid Lee, in support of the efforts of NYC Service, which include raising the percentage of New Yorkers who volunteer from 18 to 50 percent. The subway ads unveiled today will be followed by bus shelter ads across the city next week...

AdAge.com, Oct. 13, 2014
Pou Joins the Barbarian Group, Sid Lee NYC Promotes Creative Duo and More

Sid Lee New York has promoted Dan Brooks and Daniel Chandler to co-executive creative directors after five years at the agency. The creative duo (pictured here with Kwame Taylor-Hayford, Sid Lee head of digital, with whom they work closely ) have led creative for Sid Lee clients Absolut, Facebook, Intel and others. Their previous work includes Adidas' "Take the Stage" London Olympics campaign, and projects for Sony Playstation, Rolex, Vodafone and Volkswagen.

The New York Times, Oct. 12, 2014
News From the Advertising Industry

Dan Brooks and Daniel Chandler, creative directors at the New York office of Sid Lee, were promoted to co-executive creative directors, the agency’s top creative posts, assuming duties from Caprice Yu, executive creative director, who is now a freelance creative director.

AgencySpy.com, Oct. 9, 2014
Sid Lee NYC Promotes Dan Brooks, Daniel Chandler to Co-Executive Creative Directors

Sid Lee New York Co-Executive Creative Directors Dan Brooks and Daniel Chandler with Head of Digital Kwame Taylor-Hayford…

Crain’s New York Business, Oct. 9, 2014
Promotion: Dan Brooks

Dan Brooks, 40, was promoted to Co-Executive Creative Director. He previously held the position of Creative Director…

Crain’s New York Business, Oct. 9, 2014
Promotion: Daniel Chandler

Daniel Chandler, 32, was promoted to Co-Executive Creative Director. He previously held the position of Creative Director…

HastalaCreative.com, Oct. 9, 2014
Sid Lee NYC Promotes Dan Brooks, Daniel Chandler to Co-Executive Creative Directors

“…The Dans have been on the forefront of Sid Lee’s rise to the global stage, and both are among our organization’s most talented and multi-dimensional creatives,” said Derksen. “It’s young creative leadership like theirs that’s driving the future of our industry. With them, we are uniquely positioned as one of the most transformative forces in the U.S. agency landscape…”

SHOOTonline.com, Oct. 9, 2014
Sid Lee NYC Promotes Dan Brooks and Daniel Chandler to Co-Executive Creative Directors

Over the past five years, Brooks and Chandler have proven to be one of Sid Lee's most prominent creative teams. At present they are leading creative work for Sid Lee New York's founding clients Absolut, Facebook, Intel and others, drawing upon past experiences serving adidas (where their "Take the Stage" London Olympics campaign helped the brand earn widespread acclaim), Sony Playstation, Rolex, Vodafone and Volkswagen.

Shots.net, Oct. 9, 2014
Double promotion for Sid Lee: Dan Brooks and Daniel Chandler named co-ECDs

New York-based advertising agency Sid Lee has announced the promotion of rising creative talents Dan Brooks and Daniel Chandler to co-executive creative directors. The creative team have been working for the agency for the past five years and at the moment work for founding clients Absolut, Facebook, Intel and others. Previously the pair has worked on campaigns for brands including adidas, Sony PlayStation, Rolex, Vodafone and Volkswagen…

PartnershipMovement.org, Oct. 6, 2014
Absolut pARTnership

...This year, Absolut Vodka will produce four million limited-edition Absolut bottles that recreate “Absolut Warhol.” A Warhol-inspired ad campaign, created by the Sid Lee agency, will launch on October 1, with the theme, “Make the holidays pop.” By revisiting Warhol, Absolut realigns its brand with pop art culture, particularly the energy of New York City nightlife...

PRNewswire.com, Oct. 4, 2014
More Than 3,500 Event Professionals Expected to Attend BizBash Live: The Expo New York

Dan Griffis of Target, Lauren Kane of Charity:Water, Will Travis of Sid Lee, and others to speak at the anticipated Event Innovation Forum on October 28

Brandchannel.com, Oct. 2, 2014
TD and Absolut Show Why Art and Brands Go Hand in Hand

“...Warhol is an icon and Absolut has a fantastic heritage of collaborating with him,” commented Dan Brooks, creative director at Sid Lee New York, to the New York Times. “This is not about being back in the past, rummaging in the past. It’s about looking forward, reinventing… If Warhol was alive today, what amazing influence would he have on night life culture...”

TheFWA.com, Sep. 29, 2014
Site of the Day: Heart Bot

Heart Bot is an experimental drawing machine controlled by the heart rate of its audience. Commissioned by Sid Lee New York to launch a new collaboration between Intel and SMS audio at the New Museum in New York.

Paddle8.com, Sep. 23, 2014
A benefit auction for Love Hate Back

HSid Lee New York proudly presents an auction featuring work by twelve contemporary artists inspired by the students of New York City's Claremont International High School. Brought together to transform the ugly feelings created by cyber-bullying into beautiful works of art, all proceeds go to PACER's National Bullying Prevention Center to help raise national awareness against bullying.

Stimulantonline.ca, Sep. 23, 2014
Love Hate Back

Some say art is food for the soul. And thanks to Sid Lee New York, a handful of ravenous souls are getting their fill tonight. The creative agency launched an anti-bullying platform, called Love Hate Back, in an effort to show that art can rid victims of online bullies the pain and suffering hurtful words cause. Artwork from 11 fine artists, and 25 students at Claremont International High School, are being auctioned off at the ADC Gallery this evening in NYC, with the proceeds going to Pacer’s National Bullying Prevention Center...

LBBonline.com, Sep. 19, 2014
Sid Lee NY Wants You to #LoveHateBack to Combat Cyberbullying

Inaugural #LoveHateBack art exhibition to hit NYC's ADC Gallery on September 23rd

The New York Egotist, Sep. 17, 2014
Love Hate Back

Love Hate Back is new site from Sid Lee's NY office. The site encourages victims of bullying by encouraging them to create artwork as a way of dealing with their experiences...

PRNewswire.com, Sep. 17, 2014
ABSOLUT® LAUNCHES LIMITED EDITION ANDY WARHOL BOTTLE

Celebrated Vodka Brand Honors Iconic Collaboration with Legendary Artist in time to Make the Holidays “Pop”

SHOOTonline.com, Sep. 17, 2014
ScreenWork: Love Hate Back

LoveHateBack.com is a place for people to turn the negative emotions created by cyberbullying into beautiful works of art...

SHOOTonline.com, Sep. 17, 2014
New #LoveHateBack Campaign and Website from Sid Lee NYC Turns Cyberbullying into Love, Art and Support for Teens
Art Exhibition Launches Sept. 23 at ADC Gallery with Paddle8 Art Auction; Proceeds to Benefit PACER's National Bullying Prevention Center

The New York Times, Sep. 16, 2014
Absolut Nods to Warhol’s Nod to Absolut

...The bottles will be promoted in a campaign beginning on Oct. 1, created by the Sid Lee agency and carrying the theme “Make the holidays pop” — invoking Warhol’s status as a master of Pop Art and encouraging drinkers to stock up on Absolut for Christmas. (Yes, a liquor bottle based on a liquor ad is being brought to life and will itself appear in ads. Very Madison Avenue meta...)

MediaPost.com, Sep. 8, 2014
Marketing Entertainment: The Rise Of The CXO; Entertainment Is What People Remember by Will Travis
The last 10 years have seen a seismic shift in how we not only engage with each other, but how we engage with brands. Nearly every action, whether it be the click of the mouse or the minutest purchase, is captured, tabulated and tracked; much of this is then collected and deployed to determine the choices brands make in engaging their audiences...

BizBash, Sep. 4, 2014
See a Robot Draw Guests' Heartbeats
On August 14, Sid Lee teamed up with Aramique, a director at digital production company Tool, to design an event that combined technology with human emotion. Held at the New Museum in New York, the activation built buzz for a partnership between Intel and SMS Audio; it also drew attention to the forthcoming launch of BioSport Earbuds, which will track users' heart rates...

DigitalBuzzBlog.com, Sep. 3, 2014
Heart Bot: An Experimental Drawing Machine
Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience.

PSFK.com, Sep. 2, 2014
Heart Bot Collects Heart Rate Data, Transforms into Art
Intel and SMS Audio, in collaboration with Sid Lee, created a digital and physical art installation for guests at the Intel NYC event to interact with...

designboom.com, Sep. 1, 2014
heart bot by intel and sms audio generates artwork with cardiac rates
intel and sms audio have collaborated with sid lee to create the ‘heart bot’, an experimental drawing machine powered by the cardiac rate of the audience...

Engadget.com, Sep. 1, 2014
Heart Bot can draw an artistic rendition of your heartbeat (video)
How does a famous-rapper-slash-business-tycoon and a tech titan launch a collaborative project? Apparently, by throwing a fancy soirée graced by the presence of a robotic Picasso...

Motherboard, Aug. 29, 2014
This Robot Draws Pictures to the Beat of Your Heart
When we last heard from interactive artist Aramique, he and Jeff Crouse, Gary Gunn, and Bartek Drozdz were debuting the Conductar app at Moogfest; there they let me take a spin in the virtual/augmented reality app's metaversian world inside the Oculus Rift...

artnet news, Aug. 28, 2014
The Fantastical Art of 50 Cent's New Museum Party
Rapper 50 Cent's headphone brand SMS Audio has teamed up with Intel on heart rate-monitoring headphones that can track the progress of a workout. It's a pretty cool concept, but what's even cooler is how he decided to celebrate...

Forbes, Aug. 27, 2014
50 Cent Enters The Art Game...Sort Of
...For the occasion, creative agency Sid Lee, New Museum Incubator member and Tool interactive director Aramique, along with a team consisting of Jeff Crouse, Ranjit Bhatnagar, Matt Mets and Adam Thabo collaborated on an interactive way to make art called The Heart Bot...

MediaPost Marketing Daily, Aug. 22, 2014
Can Intel Inside SMS Audio Help Both Brands?
...With an assist from the New York office of global brand-transformation agency Sid Lee, the consumer technology and computer technology brands took over the penthouse of the the New Museum of Contemporary Art on Bowery, the hipster's version of MoMA on 55th...

Viral Global News, June 20, 2014
50 Cent’s SMS Audio Developing Fitness Tracking Headphones
Rapper 50 Cent recently announced that his headphone company, SMS Audio, is gearing up to produce a wearable fitness audio device. The news was delivered during a launch party for the brand’s Sport line...

SidLeeTechnologies.com, June 6, 2014
The Launch of Love Hate Back
On Saturday, May 31st, Sid Lee New York hosted an art workshop for Claremont high schoolers and a group of fine artists. What for? A project we’re calling Love Hate Back, a digital art therapy platform created to raise social awareness around cyberbullying. The ultimate goal is to allow teens to empower each other, by transforming ugly words of hate into beautiful works of art.

SanFrancisco.com, Mar. 27, 2014
The Art & Technology of Cirque du Soleil
...Tonight our moderator, Will Travis, President of Sid Lee USA, will give the audience a glimpse into the technical magic driving their imaginative and daring programs. He'll be joined by Cirque's Director of Creation, Welby Altidor, and its Technical Director, Matthew Whelan...

ADC Global Network on Vimeo, Oct. 4, 2013
Hindsight presented by ADC
Will Travis

C2MTL, June 19, 2013
C2-MTL’s global marketing panel: Taking "universal truths" mobile
Coke’s Emmanuel Seuge, Jim Farley of Ford, adidas’ Nicole Vollebregt and moderator Will Travis of Sid Lee USA discuss the challenges of global marketing at C2-MTL

HuffPo.com, May 30, 2013
Learning Is Cool: What I learned From C2-MTL
...I was blown away by Sid Lee's Will Travis as he brought a little baby on stage and made us all hold hands to make us feel what marketers have to do when they try to reach each and every individual..

Mirren, May 23, 2013
Live Pitch
Sid Lee - Will Travis "The Agency Powerhouse You've Never Heard Of"

PortfolioNight.com, May 22, 2013
All-Star Tips with Sid Lee
Will Travis, Brandon Pierce, David Chandler and Dan Brooks from Sid Lee offer their All-Star tips...

C2MTL, May 20, 2013
Three of the World’s Best Marketing Minds, One Incredible C2-MTL Panel
Global Marketing Executives for Coke, adidas, and Ford united for rare panel discussion on their groundbreaking work...

Y&R Covers, Oct. 1, 2012
#AWIX - WIRED Innovation Roundtable Recap
...Will Travis, Senior Partner & CEO of Sid Lee USA, dove further into this creation of new opportunities and amplifying the live experience. He believes the best blend stimulates more emotional rather than mental feeling. "We want people to come away saying ‘that was a wicked experience,’ not just a really cool app," he said...

LBBonline.com, Sep. 2, 2012
Sid Lee Sets Up In NYC

Will Travis heads up New York office…

M&M Global, Aug. 23, 2012
Sid Lee opens New York office

Independent Canadian creative agency Sid Lee has launched its second US office, setting up shop in New York.

Strategy, Aug. 23, 2012
Sid Lee’s NY office president on the agency’s next move
Will Travis gives the what, where and why of the agency's launch into New York City.

AdAge.com, Aug. 22, 2012
Sid Lee Launches New York Outpost
Montreal-based creative agency Sid Lee has crossed the border and opened its first U.S. outpost in New York. The new office will be led by former Dentsu America CEO Will Travis, who will be a senior partner and USA president...


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