DWA Case Study


	See also: MEDIA COVERAGE MEDIA SITE	CASE STUDY

Shilo's Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films

Inspired and United Client and Agency Contacts Keep Global Media and Professional Targets In Steady Contact with Shilo's Projects, Vibe and Culture

Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. Internationally known for creating provocative, design-infused original film and HD video content, Shilo's artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 ("We Make It Good") and curates the popular website WeMakeItGood.com.

Challenge
On a continual basis since April, 2008, plan, design, develop and execute a strategic, cost-effective public and media relations campaign to support Shilo's greatest project and business achievements, while also extending relations with key clients and vendors.

Approach
Shilo's operations on both U.S. coasts benefit from excellent leadership, deeply talented principals and a strong public identity as nice, passionate people who love what they do. Working directly with the company's New York executive producer, co-founder and partner and her development producer, topical news releases are managed and distributed globally to add new chapters to Shilo's exciting story, and extend its reputation through targeted media outlets and within its business community. Complementing a top-flight group of representatives serving the company in major markets across the U.S. and worldwide, the agency maintains constant contact with Shilo's many friends in the media, as well as other major market players, and also provides 24/7 access to the company's latest news and background materials through a custom virtual press office.

Results - Highights

Throughout the campaign, news of the company's project achievements has reached around the world time and again, as one major project builds upon another, and Shilo's self-directed cultural and musical ventures -- the latter well known as the We Make It Good Mix Series -- continue attracting new legions to Shilo's loyal fanbase.

In 2008, Shilo famously partnered with Ogilvy Amsterdam and MTV to produce "Burma Viral." The project reached millions of viewers, raising awareness of the plight of the people of Burma before and following the devastation of 2008's Cyclone Nargis. Shilo's collaboration on the project with Ogilvy Amsterdam was awarded the 2008 London International Awards Gold Statue for Television/Cinema Animation, and the 2008 Silver Shark Award for Best Animation, among many noteworthy honors.

Media highlights include coverage in 3D World, 3dcreative, Adrants.com, Adweek, BestAdsonTV.com, Boards, Brandweek, Communication Arts, ComputerArts, Contagious, Creativity, Digital Arts, IdN, Kodak's InCamera, MediaPost's MarketingDaily, Motionographer.com, POST, SHOOT, shots, Stash/feedhere.com, Studio Monthly and many other print and online publications.

Moving forward, Shilo's onging editorial media outreach will constantly deliver targeted impressions... while extensive web exposure driven by news releases and pitches that resulted in prominent trade and regional media coverage continues upholding Shilo's well-crafted, and well-deserved, brand integrity.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.