DWA Case Study


	See also: MEDIA COVERAGE MEDIA SITE	CASE STUDY

Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation

Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust's Business Feats in Brilliant Perspective

Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.

Challenge
Design, develop and execute a cost-effective public relations campaign as a primary channel for supporting Stardust's promotional and communications objectives, including customer relations, media relations, employee recognition and business development.

Approach
In November of 2005, Stardust Studios was well into its third year in business, and studio operations in Santa Monica and Manhattan were going gangbusters. The company's reputation for breakthrough motion graphics artistry had been established through a previous PR campaign, but a new press agent was being sought to address new directions and developments. By mid-December, The Darnell Works Agency was retained to design and execute a proactive media relations campaign. Materials from the company's past and most recent projects were re-compiled and organized, a database of media outlets from around the globe was created, and the company was re-introduced as a creative production company. Support of high-profile projects continued, along with active pursuit of publishing projects and other selected opportunities to showcase the company's talents. Agency also advised on other marketing activities including trade events, awards submissions, co-op marketing, advertising and other targeted business development opportunities.

Results - Highights

Company’s brilliance combined with DWA campaign efforts polished and extended Stardust Studios' solid, far-reaching reputation as a unique creator of extraordinary content.

Stardust, its founder Jake Banks and other members of Stardust's team have achieved fame throughout the Apple community for their design and production excellence.

During campaign, Stardust’s commercial work was recognized and honored as being among the very best throughout the marketplace. Honors hailed from Adweek, Advertising Age, 'Boards, Creativity, the Music Video Production Association, PROMAX & BDA, SHOOT, Shots... and AICP and One Show recognition in the Design category.

Campaign promoted Stardust's representation deal with London-based Rokkit to offer Stardust’s talents as live-action directors, designers, animators and visual effects artists throughout Europe and Asia.

Top project work continues for the global advertising industry's most prestigious agencies, brands and recording artists.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.