New Media Age, Sep. 2, 1010
Ad Watch: Easton Ellis book launch promotion awakens the inner devil
Judging by the small number that do it well, it's obviously a challenge for websites to convey emotions through interaction. Humour and excitement, yes, but not serious, artistic, Booker-prize-winning feelings. So it's nice to find that from the moment 'Greg the cameraman' goes off to get a coffee, leaving you alone as a casting director auditioning a young actress, The Devil In You manages to deliver a satisfyingly creepy experience. Digital agency Ralph launched thedevilinyou.com as an integrated campaign centred on an interactive video to promote Imperial Bedrooms, the latest novel from American Psycho author Bret Easton Ellis...
universal positive, Aug. 31, 2010
Ralph plays with Number Four
Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph are proud to announce the launch of “The Legacy Test” online at www.iamnumberfour.co.uk...
Adland.tv, Aug. 26, 2010
Find your Lorien Legacy online in "The Legacy Test" for "I Am Number Four"
...With the book in stores now and the movie set to arrive in cinemas worldwide in early 2011, fans are now being invited to visit www.iamnumberfour.co.uk to find their own Lorien Legacy by playing "The Legacy Test," created by the innovative team from Ralph in London, in close cooperation with the Digital Marketing team from Penguin...
Bookbrunch.co.uk, Aug. 26, 2010
I Am Number Four
...an online game created by Ralph, the London-based digital agency...
Communication Arts, Aug. 26, 2010
webpick of the day: The Farm (Entertainment, Branding)
A new online gaming experience that supports the USA Network series Covert Affairs. Fans hone necessary spy skills and use Facebook Connect to pull in information, share scores and gain extra points by recruiting friends to help answer questions. www.ralphandco.com
Buzzfeed.com, Aug. 26, 2010
Find Your Lorien Legacy in “The Legacy Test” for “I Am Number Four” from Ralph for Penguin Books
Penguin Books UK has released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new sci-fi series, The Lorien Legacies, written by Pittacus Lore. A blockbuster feature film is currently in production by DreamWorks in the hands of director DJ Caruso and producer Michael Bay, starring Alex Pettyfer and Glee’s Dianna Agron, among many other all-star talents. Meanwhile, together with the principals of digital creative agency Ralph, Penguin is also proud to announce today's launch of “The Legacy Test” online. What's your Lorien Legacy?
QBN.com, Aug. 26, 2010
What's your Lorien Legacy?
The first book in the The Lorien Legacies is now out. Penguin and agency Ralph want to know, what's your Lorien Legacy?
SHOOTonline.com, Aug. 26, 2010
Find Your Lorien Legacy in "The Legacy Test" for "I Am Number Four" from Ralph for Penguin Books
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to announce the launch of their latest project, an online test for the sensational new Penguin thriller "I Am Number Four."...
universal positive, Aug. 11, 2010
Covert affairs from Ralph
In support of the new USA Network original series COVERT AFFAIRS, digital creative agency Ralph recently developed The Farm, which allows fans to work alongside Annie Walker (series star Piper Perabo) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more...
brand-e.biz, July 27, 2010
Game on for TV spies
USA Network and digital agency Ralph have developed an online interactive game, The Farm, to promo the TV series Covert Affairs. Players have to work alongside one of the characters from the show in her role as a spy. New challenges will be posted, enabling fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions...
ViaComIT.net, July 26, 2010
Easton Ellis x The Devil In You By Ralph
And if you could give free rein to your desires... on an innocent young girl from Minnessota who came to an audition, what would you say? This is what the agency Ralph offers us to mark the release of the new book by Bret Easton Ellis: Imperial Bedrooms...
Videography.com, July 22, 2010
Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm
..."This is the biggest gaming project our New York studio has worked on to-date, and over its course, we've built a great working relationship with everyone at USA Network," explained Iain Barrington-Light, director for Ralph New York. "After viewing the show's pilot, we collaborated to craft our ideas into entertaining gaming experiences for aspiring CIA agents. The goals were to immerse fans within the intense CIA training exercises Annie Walker has to go through in the show, while also enabling users to recruit allies using Facebook."...
brand-e.biz, July 20, 2010
The devil in Brett Easton Ellis
Picador has gone beyond the trailer to promo Brett Easton Ellis’ latest novel, Imperial Bedrooms. The publishing imprint has teamed with digital agency to Ralph to create on online experience, TheDevilInYou, inspired by the book and aimed at testing readers’ ‘moral aptitude’...
Adland.tv, July 19, 2010
Covert Affairs promo from USA Network and Ralph helps fans hone espionage skills
The new interactive experience entitled The Farm (http://thefarm.usanetwork.com) allows fans to work alongside Annie in her quest to continue to hone skills necessary for any active spy, including closed-course driving, video surveillance, lock-picking and more. For completing tasks, fans engaging in the online world of espionage will be entered to win prizes such as iPods, Bose products and more...
Adrants.com, July 19, 2010
Woman Taunted in Promotion for Bret Easton Ellis' New Book
...Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA...
Advertising-information.com, July 19, 2010
Covert Affairs promo from USA Network and Ralph helps fans hone espionage skills
...COVERT AFFAIRS follows a young CIA trainee who is suddenly thrust into the inner sanctum of the agency after being promoted to field operative...
Buzzfeed.com, July 19, 2010
COVERT AFFAIRS - The Farm
Digital creative agency Ralph is very proud to announce its latest project, a new online gaming experience developed in support of the much-anticipated USA Network original series COVERT AFFAIRS...
Computerlove.com, July 19, 2010
Hone your espionage skills for prizes at "The Camp" for COVERT AFFAIRS
Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm...
Jezebel.com, July 19, 2010
Bret Easton Ellis Markets Book With Painful Subservient-Woman Game
The campaign encourages users to put themselves in the place of a seedy Hollywood producer and virtually harass a young actress on an audition...
Mediablips.dailyradar.com, July 19, 2010
Enter COVERT AFFAIRS via The Farm
...Developed by award-winning digital creative agency Ralph.
The New York Observer, July 19, 2010
Bret Easton Ellis Fails to Shock
...Upon visiting "The Devil in You" site, users assume the role of a sleazy producer filming an audition with a young actress. After the actress reads, the site gives one the opportunity to offer her a drink or perhaps some drugs. She may also be propositioned, or commanded to dance or strip, or, ultimately, to leave...
PromaxBDA, July 19, 2010
Fans Play Armchair Espionage for “Covert Affairs”
Digital creative agency Ralph has created an online game in support of the USA Network original series “Covert Affairs.” The show follows a young CIA trainee who is suddenly thrust into the inner sanctum of the agency after being promoted to field operative...
QBN.com, July 19, 2010
Enter COVERT AFFAIRS via The Farm
This online game from Ralph for USA Network's new series COVERT AFFAIRS lets you win prizes for building your skills in espionage.
SHOOTonline.com, July 19, 2010
Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm
The principals of award-winning digital creative agency Ralph are very proud to detail their latest project, a new online gaming experience developed in support of the much-anticipated USA Network original series COVERT AFFAIRS...
Creativity-Online.com, July 18, 2010
Picador: Imperial Bedrooms The Devil in You
This promotional site for Bret Easton Ellis' new novel Imperial Bedrooms, which catches up with the characters from Less Than Zero, 25 years later, asks visitors to step into shoes of protagonist Clay, now a Hollywood screenwriter...
BestAdsonTV.com, July 16, 2010
INTERACTIVE: The devil is calling
To promote the release of the new novel from Bret Easton Ellis entitled "Imperial Bedrooms," Picador and digital creative agency Ralph have created this unique online experience inspired by the book which tests the world's moral aptitude...
The Imagist, July 16, 2010
DIGITAL MARKETING: FUTURE PUBLISHING
Today Friday July 16th, is submissions day meaning TI's inbox has been brimming with some interesting material recently. Quite exciting for me was an email concerning a current collaboration between Picador and digital creative agency Ralph around Bret Easton Ellis' new novel "Imperial Bedrooms"...
MediaFreak.com, July 15, 2010
Online game for Bret Easton Ellis's latest novel not a paragon of feminist ideals
...It's a mighty competitive world out there, and the publishing business has been struggling, turning to TV ads, retail events and all forms of viral marketing to sell books. Will this promotion—from publisher Picador and digital agency Ralph—help move product and revive the Bret Easton Ellis literary brand? God only knows...
The Independent, July 15, 2010
The Friday Playlist – Bret Easton Ellis edition
Inspired by the devilishly smart online campaign for Bret Easton Ellis’ Imperial Bedrooms (see thedevilinyou.com)...
SHOOTonline.com, July 14,2010
Picador and Digital Creative Agency Ralph Launch Unique Online Experience Inspired by New Bret Easton Ellis Novel, "Imperial Bedrooms"
Bret Easton Ellis is currently in London, and his new novel "Imperial Bedrooms" is out now in hardback. Picador and digital creative agency Ralph have created a unique online experience inspired by the book, to test the world's moral aptitude: www.thedevilinyou.com...
IGN.com, July 14, 2010
The Devil in You
This web game is inspired by the novel from Bret Easton Ellis to test the world's moral aptitude. Becoming part of a video casting session with a morally dubious outcome, viewers step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA...
Flavorwire.com, July 13, 2010
Choose Your Own Bret Easton Ellis-Style Adventure
To celebrate the release of Imperial Bedrooms, Bret Easton Ellis’ quarter-century revisiting of his nihilistic classic Less Than Zero, his publisher has launched a web game called “The Devil in You.”...
Flavorwire.com, July 13, 2010
Choose Your Own Bret Easton Ellis-Style Adventure
To celebrate the release of Imperial Bedrooms, Bret Easton Ellis’ quarter-century revisiting of his nihilistic classic Less Than Zero, his publisher has launched a web game called “The Devil in You.”...
I~AM~ART, July 6, 2010
50 ways to become a better designer
“I would recommend going on any brand courses run by the likes of the Design Business Association. Brand thinking is essential; it encourages you to develop a visual way of thinking and helps you develop keywords to hang everything off – the essence of the idea. Above all else, keep it simple. If it gets complicated it isn’t going to work.” SUPPLIED BY: JAY ARMITAGE
iMediaConnection.com, May 26, 2010
4 movie campaigns with awesome digital
...At Ralph, we feel that digital is the obvious channel for marketing movies: It's where the audiences are, and it's where they spend most of their time -- either online or on mobile. Movies are also a social experience. They are something we want to share with friends and family, something to get excited about and look forward to...
SHOOTonline.com, May 24, 2010
Official "MacGruber" Website from Digital Creative Agency Ralph Puts The Ultimate Tool in Your Hands
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy "MacGruber" from Rogue Pictures. Starring Will Forte, Ryan Phillippe, Kristen Wiig, Val Kilmer and Maya Rudolph, "MacGruber" debuted in theaters across the U.S. on May 21, and will begin U.K. release on June 18...
The Facebook Post, May 25, 2010
Official "MacGruber" website from Ralph puts the ultimate tool in your hands
LONDON, HOLLYWOOD and NEW YORK - (May 24, 2010) - The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the official...
universal positive, May 25, 2010
Rogue and Universal Pictures put Ralph on “MacGruber”
The principals of award-winning digital creative agency Ralph proudly detail their latest project, the officlal www.iamrogue.com/macgruber website launched on April 23 for feature film comedy “MacGruber” from Rogue Pictures, in their news release here. In that story, Jay Armitage, Ralph’s co-founder and director explains...
Adland.tv, May 24, 2010
Official "MacGruber" website from Ralph puts the ultimate tool in your hands
..."This is the first complete website we have produced for a major studio release, and we've applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context," explained Jay Armitage, Ralph's co-founder and director. A member of Facebook's Preferred Developer Consultant Program, the young agency has so far earned a BAFTA Craft Award, BIMA Awards for Best Entertainment Site and Best Use of Viral, and their promotional site for AMC's "Breaking Bad" was an Official Nominee in the 14th Annual Webby Awards ("Best Use of Video or Moving Image" category)...
Food and Drink News, May 16, 2010
This Water Launches Refreshing New Advertising Campaign
...Greg Stephenson and Chris Stack of digital agency Ralph and Co. – the creative’s who came up with the simple and impactful idea – also worked with the Gallery Network on the project...
Marketing, May 14, 2010
This Water unveils first TV ad
...Ray Massey (photographer) and Light TV (TVC director) were appointed to work on the campaign, with Greg Stephenson and Chris Stack of digital agency Ralph and Co also working on the project. The TV ad shows pieces of fruit enjoying water, set to Billy Ocean's power ballad "Suddenly"...
BrandRepublic.com, May 5, 2010
HMDG dropped from This Water account ahead of biggest marketing push
...This Water used The Gallery Network to source freelancers for its biggest ever campaign, which breaks on Monday 17 May. Ray Massey (photographer) and Light TV (TVC director) were appointed to work on the campaign, with Greg Stephenson and Chris Stack of digital agency Ralph and Co. also working on the project...
Digital Buzz Blog, May 5, 2010
2010 Webby Awards Winners List
BEST USE OF VIDEO OR MOVING IMAGE: Nominees: Walt’s Warning: Breaking BadSeason 2, http://www.waltswarning.com, Ralph / Sony Pictures Television
universal positive, May 4, 2010
Webby recognition for Ralph’s BIMA-Winner “Walt’s Warning”
The immersive “Walt’s Warning” AMC “Breaking Bad” promotional project produced by digital creative agency Ralph for Sony Pictures Television, was an Official Nominee in the 14th Annual Webby Awards (“Best Use of Video or Moving Image” category)...
WeLoveBusiness.co.uk, May 1, 2010
WLB interviews Ralph cofounder Chris Hassell
WeLoveBusiness.co.uk was lucky enough to gain access to Chris Hassell, the co-founder and creative director of London (and now worldwide) digital agency Ralph. Since being founded in 2006 the business has gone from strength to strength with offices now in London, New York and Los Angeles and counting Sony, BBC, Time Warner, Paramount, Bauer and Christina Aguilera amongst its impressive roster of clients...
DesignTAXI.com, Apr. 21, 2010
Ralph’s “Walt’s Warning” Web Site Nominated At 14th Webby Awards
Digital creative agency, Ralph, has been nominated as Official Honoree in the 14th Annual Webby Awards for its promotional project entitled "Walt's Warning," produced for Sony Pictures Television and AMC for the award-winning series "Breaking Bad." Last November, the project won the top honors in the Entertainment category of the British Interactive Media Association (BIMA) Awards, where Ralph's "Project Despereaux Adventure" for NBC Universal was also shortlisted...
jawbone.tv, Apr. 21, 2010
Social Kick-Ass - Can Facebook Turn You Into a Superhero?
...So movie machine creativity... where is it being directed now? If the latest offering of digital marketing from creative agency Ralph (www.ralphandco.com) is any indication, it’s in the interactive/social networking realm. To promote the upcoming Lionsgate release Kick-Ass (that superhero movie with McLovin’), last month Ralph launched www.iwillkickass.com, an interactive site which allows visitors to create a superhero in their own likeness and forward that likeness to friends through Facebook® Connect...
Computerlove, Apr. 20, 2010
Ralph's BIMA Award-winning website for "Walt's Warning" named Official Webby Honoree
Congratulations to everyone at digital creative agency Ralph on their promotion for season 2 of AMC's "Breaking Bad" being named an Official Webby Honoree. You can find our complete write-up, including artwork from the "Walt's Warning" site, and a photo of the 2009 BIMA Award this project also scored so far, online here...
brand-e.biz, Apr. 9, 2010
Kicking movie ass with Facebook
...The new superheroes star in a customized trailer along with Kick-Ass and other characters from the film, and users are encouraged to post the clips to Facebook, invite their friends to visit the app and vote for the superhero of their choice. See the campaign promo trailer here...
Entertainment News Update, Apr. 9, 2010
Kicking movie ass with Facebook
...Online heroes. Digital agency Ralph has come up with a ‘superhero generator’ website with deep links to Facebook to promo the release of the Lionsgate film Kick-Ass...
TheDrum.co.uk, Apr. 8, 2010
DADI Awards 2010 judging panel assembled
This year’s DADI Awards, in association with Leeds Live it Love it, has launched, with another stellar panel of judges having been assembled to view this year’s work from the digital industry. This year’s judging panel, once again chaired by Phil Jones from Realtime Consultancy includes Chris Hassell, Ralph & Co...
cinespin.com, Apr. 1, 2010
Kickass leverages Facebook Connect with Superhero Generator Website
...“With the goal of creating an engaging, interactive, sharable website with social media at its heart, we worked very closely with our clients at Lionsgate to conceive the idea and produce all aspects of this project in-house, including design, 3D, development and social media integration,” said Ralph’s creative director Chris Hassell. “We also created an introductory promo video and the personalized trailer at the end of the online experience, which allows visitors to get their friends to vote for them. Although the concept is simple and obvious, we feel we’ve executed it extremely well, pushing all the technologies involved to their limits.”...
DesignTAXI.com, Mar. 31, 2010
Ralph Leverages Facebook For "Kick-Ass" Release
...Lionsgate's Danielle DePalma supervised the project along with Courtney Harris and David Hayes. Along with Hassell and Armitage, Ralph's project team also included art director Michael Elkeslassy, account manager Natasha Wisdom, Flash development lead Tim Kendrick, lead designer Josh McCartney, motion graphics editor James Hicks and copywriter Gregor Stevenson. Facebook is a registered trademark of Facebook, Inc...
SHOOTonline.com, Mar. 31, 2010
Digital Creative Agency Ralph Creates Superhero Generator Website Leveraging Facebook Connect for Forthcoming Lionsgate Release "Kick-Ass"
...Ralph was recently added to Facebook's Preferred Developer Consultant Program. Over the past two years, the agency has developed innovative Facebook applications for projects including "Saw VI," AMC's hit series "Breaking Bad" and AT&T, among many others, and the team feels that their "Kick-Ass" project is their most innovative use of Facebook Connect to-date...
Digital Arts, Mar. 30, 2010
RALPH DETAILS FLASH SITE DESIGN FOR KICK-ASS MOVIE
..."We also developed a huge 3D wall in Facebook where the created superheroes are gathered," explained Ralph's CEO and account director Jay Armitage. "There, you can view all the superheroes, filter and view just your own superheroes, or view just your Facebook friends' characters on the wall."...
netimperative.com, Mar. 30, 2010
Kick-Ass movie gets superhero generator on Facebook Connect
Digital creative agency Ralph has developed a viral game using Facebook Connect to promote the new superhero movie Kick-Ass...
universal positive, Mar. 29, 2010
Inside Ralph’s “Kick-Ass” promotion for Lionsgate...
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate. Ralph’s project news release and accompanying videos and materials are available here...
universal positive, Mar. 29, 2010
Inside Ralph’s “Kick-Ass” promotion for Lionsgate...
The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate. Ralph’s project news release and accompanying videos and materials are available here...
ArrowintheHead.com, Mar. 16, 2010
NEW NIGHTMARE ON ELM ST. VIRAL GAME MAKES YOU KEEP THE GIRL AWAKE
An interesting viral site for New Line's NIGHTMARE ON ELM STREET has just opened up. If you head on over to KeepHerAwake.com, you'll be invited to play a game of, well, "Keep The Girl Awake Before Freddy Gets Her."...
Bloody-Disgusting.com, Mar. 16, 2010
Keep Her Awake in New 'Elm Street' Online Game
Caffeine pills, self mutilation, a cold shower – what will you do to keep her awake? Head over to KeepHerAwake.com to play a pretty fun new game tied into New Line Cinema and Warner Bros. Pictures' forthcoming A Nightmare on Elm Street release (make sure you click over with patients). Directed by Sam Bayer, a group of suburban teenagers share one common bond: they are all being stalked by Freddy Krueger (Jackie Earle Haley), a horribly disfigured killer who hunts them in their dreams. As long as they stay awake, they can protect one another…but when they sleep, there is no escape. The nightmares begin on April 30...
DreadCentral.com, Mar. 16, 2010
A Nightmare on Elm Street: Can You Keep Her Awake?
...As you'll see from the below image, your mission is to use caffeine pills, self-mutilation or burning, a cold shower, watching TV, and a myriad of other experiences to "keep her awake". Me? I'm a sick bastard so I went right to the "ZZZ"s to see what would happen. Believe me -- it ain't pretty!...
Evolve Entertainment, Mar. 16, 2010
Keep Her Awake From Freddy Game is Ingenious
How clever is this. To keep the nightmares going, New Line Cinema has created this unique interactive game, where viewers give one of Freddy Krueger’s victims a fighting chance of survival by providing her numerous options. Exercise, caffeine pills, radio play, self-inflicting burns…the alternatives are pretty interesting. See how long you last before the “son of a hundred maniacs” catches you during nap time...
Wired.com, Feb. 12, 2010
Make Like a Superhero, Win Kick-Ass Prizes
Turn yourself into a superhero and your costumed alter ego could win a cameo in the Kick-Ass 2 comic. Cooked up to promote the upcoming movie Kick-Ass based on Mark Millar and John Romita Jr.’s comic book series, the Kick-Ass Become a Superhero Contest lets you manipulate a photo of yourself, adding masks, weapons and other crime-fighting gear. Your invented superhero even gets spliced into the Kick-Ass trailer...
The Knowledge, Dec. 22, 2009
Rap Your Presents this year
A nice interactive viral from Virgin Media – send a rap video mesage requesting what you want for Xmas! Word up – a pink bike yo! http://www.rapyourpresents.com
Entertainment Weekly, Dec. 21, 2009
EW Exclusive: National Hangover Day video with Justin Bartha
New Year’s Day has unofficially been Hangover Day since, well, champagne was invented. But now Warner Bros. is celebrating the DVD launch of The Hangover with National Hangover Day slated for Jan. 1. One of the film’s stars, Justin Bartha, gets you in the mood with this PSA, launching exclusively at EW. Fans are being encouraged to watch the movie to nurse their hangovers, and visit a special website to share Hangover Day plans...
New Media Age, Dec. 17, 2009
Virgin Media helps Christmas shoppers rap their presents
Virgin Media has created a viral application that allows people to create an online rap of their Christmas wishlist...
Revolution, October 2009
Life After Dexter
His agency, Ralph, made its name with a blood-curdling viral for a TV show, but there is more to Chris Hassell's team than blood and guts - they are pushing the boundaries of online video, says Adam Woods. Portrait by Tom Campbell.
TENgossip.com, Oct. 13, 2009
Solve The Puzzle And See A New Clip From SAW VI
Now this is really cool technology. If you can solve the puzzle in 20 seconds you can see a new clip from SAW VI. I freaked out trying to put the puzzle together but I did it with 4 seconds to spare. You know you want to try. (I realize that I would really suck at any SAW challenges at all!) See the movie in theaters October 23rd. Also if you would like to have more fun playing SAW VI games try Jigsaw’s Game where you play in collaboration with Facebook. It looks like alot of fun too.
ArrowintheHead.com, Oct. 12, 2009
Saw 6 puzzle/game
With good ol’ Jigsaw set to sate his sadistic bloodlust on October 23rd, Lionsgate and Twisted Pictures are pushing their penultimate ad campaign for the 6th SAW film. We’ve all seen pics, posters, trailers, clips, “tweets” or whatever you the hell you call them - but none seem (to me at least) as entertaining or interactive as some of the cool little games and puzzles that tie-in to the flick...
DreadCentral.com, Oct. 10, 2009
Saw VI: Ready to Play Jigsaw's Game?
As we approach the October 23rd release date of Kevin Greutert's Saw VI, Lionsgate is pulling out all the stops in terms of promotion, including a nifty new game for fans to sink their teeth into. And break them off. And force feed them to someone as a means to prevent immediate death. Visit JigsawGame.com to check it out and watch a preview trailer below to get a feel for the lunacy that awaits...
GivinginaDigitalWorld.org, Aug. 7, 2009
UK charity launches online Favour Farm to encourage youth volunteering
V – the UK charity that aims to inspire youth volunteering has just launched a fun new site called The Favour Farm to encourage young people to do favours for those around them in everyday life. These favours can be as simple as giving a friend a hug or cooking breakfast for their family through to taking part in a charity campaign and, as you’ll see from the video above, the site lets you record these favours in the form of small fluffy animals that live on the farm. Friends doing things together can gather their animals into flocks and there’s a competition for the largest flock, with prizes of festival tickets and the like. Created by digital agency Ralph, it’s certainly a great looking site with plenty of interactive animated content and features including a comments tickertape and a GoogleMaps mashup to show where favours are being done. Each favour recorded also links to a related V volunteering opportunity – to illustrate the type of volunteering the favour creator might be interested in trying-out...
Cineology, June 28, 2009
Psychoville Extreme Net
The BBC has teamed up with boutique digital agency Ralph to create a revealing customisable video to promote the new scary, funny and bloody thriller Psychoville, which began transmission on 18 June 2009. This is a new seven part series from two of the creators of The League of Gentlemen, Reece Shearsmith and Steve Pemberton. The BBC has created an extensive online journey to run alongside the programme which consists of a series of websites, exclusive videos and interactive comedy related to Psychoville’s characters...
Telegraph.co.uk, May 23, 2009
Blood and pudding point to the future
...Ralph and Co is a three year-old London-based company that had the good sense to spin out of its parent, which focused on property advertising clients and is still doing well. But Ralph’s directors Chris Hassell and Jay Armitage could see the potential of concentrating all their efforts on wooing the TV and movie world. The decision is paying off. First there’s the Bafta Craft trophy – "It’s funny when you walk into the office and you see a real Bafta," says Hassell, 29 – awarded for its ‘Interactive Creative Contribution’ in making E4’s Dead Set TV series a runaway success...
BrandRepublic.com, May 20, 2009
BBC launches blackmail viral to promote 'Psychoville'
Digital agency Ralph has created a customisable video viral to promote 'Psychoville' -- the forthcoming BBC comedy-thriller penned by two of the writers behind cult comedy 'League of Gentlemen'. The viral, which enables users to seemingly broadcast their friends' darkest secrets on a digital billboard at London's Piccadilly Circus, promotes the seven-part series written by Steve Pemberton and Reece Shearsmith...
CRM Magazine, March 2009
Innovation Nation: 5 Marketing Campaigns for a New Generation
...You can exhale: It’s all a campaign for Showtime’s Dexter. London-based digital creative agency Ralph created “The Dexter Treatment” in 2007 and saw impressive results from the United Kingdom audience. It wasn’t hard, then, for Showtime’s New York–based digital, marketing, and media agency Initiative to convince the network of the impact the campaign could have on American viewers...
DigitalBuzzBlog.com, Mar. 2, 2009
Walt’s Warning: Interactive Experience Site
The new Walt’s Warning Interactive Experience website from Sony Pictures Television & AMC has been launched as an online viral/interactive experience, promoting the popular “breaking bad” Tv show. It’s a great full video site and is viewed in the first person as you are taken hostage in walt’s old winnebago complete with chemical lab, so it’s quite an experience (even if you’ve never watched the show – walt is a science teacher, turned meth peddler!) with a choose your own adventure feel to the site, in-which you can navigate and interact with the video and completely customise your full experience. Then you can embed, share or post it to facebook. Great concept and very well produced. Check out the site here. (hope you have fast broadband!)...
Search Engine Marketing Group, Feb. 23, 2009
Facebook’s BK Sacrifice App and 6 Other Examples of Brilliant Viral Campaigns
...Dexter Hit List-Dexter is a TV show about a serial killer. A viral campaign to promote the dark comedy featured a mock video of a press conference talking about a death list of the serial killer. Users can go to www.thedexterhitlist.com , enter a friend’s name and some details about them, and the video will show them as the next target on the hit list...
The Observer, Feb. 15, 2009
How TV ads are taking the net by storm
...Fallon's gorilla ad for Cadbury won the top award in the film category at the Cannes International Advertising Festival and shot Collins to No 12 in the charts. Chris Hassell, director of Ralph, a digital design agency specialising in viral advertising, said: "I saw it online first, which is the way it works now. When someone says 'Did you see that ad?', the first thing you do is look it up on YouTube."...
BrandRepublic.com, Feb. 13, 2009
Blood-curdling Friday the 13th viral warns 'Yur Nexxt'
..."Here at Ralph and Co we are proud to challenge the norm and continue to deliver truly innovative and creative campaigns that will be talked about for a long, long time." Ralph was also behind the viral campaign for the US serial killer TV drama 'Dexter', which proved so controversial that Ralph received calls of complaint from the public and Scotland Yard Police...
netimperative.com, Feb. 13, 2009
Ralph debuts Friday 13th viral ad
Boutique digital creative agency Ralph has created a viral campaign to mark the launch of Paramount Pictures remake of the classic horror film Friday the 13th. The viral from Ralph is going live in the UK first before going global in 9 languages and 23 territories including Spain, France, Brazil, Sweden and Portugal...
Computer Arts, Issue 154
Reinvent yourself
...Jay Armitage and his colleagues took a more drastic approach to bolstering their creative offerings, by splitting their business into two operations – DS.Emotion for branding and marketing projects, and Ralph, its digital arm. “It was a way of concentrating on different disciplines. The agency as one didn’t make sense,” explains Armitage. “It was like two companies anyway, with completely different clients and ways of working. Also, the directors had different wishes and goals as to what they wanted to achieve as individuals and a business. It’s very important to think about personal goals because that’s what makes you get out of bed in the morning.”...
ArrowintheHead.com, Jan. 1, 2009
Unborn Viral!
If you thought the whole 'viral video' craze was over... you'd be wrong. Just when you thought it was safe to surf YouTube again... the newest viral video is here! The lowdown? It's for THE UNBORN and is interactive!...
CinemaBlend.com, Nov. 30, 2008
Bolt's Sidekick Says You Are Fully Awesome!
...If you’ve seen Disney’s Bolt then you’re more than familiar with his hamster sidekick, Rhino. The hamster is featured in a viral website from Disney that allows you to make videos where Rhino tells you why you are fully awesome, or you can make videos to send to your friends to let them know how fully awesome they are as well. Head over to http://www.YouAreFullyAwesome.com to build your video. Thanks to Weekly Blend Audio Show co-host extraordinaire Margaret Williams for letting me know how fully awesome I am, so I could share it with you.
Elkin's Weblog, Oct. 17, 2008
Unseen scenes on unseen screen.
http://www.unseenscreen.com BEWARE. Do not watch if you are of a squeamish nature. Or if it’s night. But if you do watch, be truthful. Ever wondered what it’d be like if zombies infiltrated society as we know it? Well where is society portrayed better than in the big brother house? http://www.e4.com/deadset I can’t believe that I had such a big reaction to the first link ^^^. I watched it four times just to manipulate the system. You should be able to get what I mean if you watch the thing all the way through...
Tom Langdon Has Awful Handwriting, Oct. 15, 2008
‘Unseenscreen.com’ – Dead Set/E4
Nice work for e4's ‘Dead Set’ – a new show that I’m getting quite excited about thanks to the level of realism that’s been shown in the trailers, and the fact that it’s one of Charlie Brooker’s shiny children (Screen Wipe, TVGoHome, Nathan Barley). As for the ad – writing the viewer’s name into a video is nothing new (remember last year’s Dexter viral?), but again, the realism that’s been achieved is what gives it merit. Must be seen.
The Observer, Sep. 28, 2008
Meet the new face of satire as Hitler web craze goes viral
...Chris Hassell, director of Ralph, a London-based digital design agency which specialises in viral advertising, said: 'It's almost the perfect viral because it's easy to create and you've got a clip that can be easily adapted to anything. It's a man getting angry and it could be about anything, so it can easily be targeted at a particular group, whether it's football fans or Xbox players. It's always the same joke, but every niche interest takes it and makes it work for them. If it makes them laugh, it's probably going to work for millions of others. It's not a blank canvas, but it's the perfect basis for an idea.'...
Horror-Asylum.com, Sep. 23, 2008
Big Brother Gets Infected With 'Dead Set'
Big Brother takes a disturbing turn in E4's latest upcoming zombie/infection horror serial 'Dead Set'. The new six-part UK horror series, penned by the absolutely fantastic writer and columnist Charlie Brooker (from BBC 4 show 'Charlie Brooker's Screenwipe' - hilarious!), and helmed by Yann Demange ('Secret Diary of a Call Girl') is soon to be making it's way into British living rooms. And Unseen Screen have a great little promo clip of the twisted Big Brother diary room terror in action...
BrandRepublic.com, Sep. 3, 2008
Midway launches online game to promote 'TNA Impact!'
Midway Games has released an interactive online game to promote the upcoming release of wrestling videogame 'TNA Impact!'. 'Anger Angle', created by digital ad agency Ralph, features TNA world champion wrestler Kurt Angle and encourages users to push Angle over the edge by beating him with a plank of wood...
WrestlingTruth.com, Sep. 2, 2008
Anger Kurt Angle – Online Flash Game, Funny Stuff
Ever wanted to beat Kurt Angle across the face with a plank of wood? Well now you can. In anticipation for the European and US release of the TNA iMPACT! video game fans of Kurt will be pleased to hear that he appears in a new online game called Anger Angle which invites people to push him over the edge by beating the living daylights out him with a plank of wood. Go to http://www.AngerAngle.com to see if you can push Angle over the edge, (or just let the bar decrease so you can keep beating him)...
MediaWeek.com, Jul. 15, 2008
GREAT VIRAL... GET ON THE HIT LIST WWW.THEDEXTERHITLIST.COM
When Ralph's 2007 viral for FX serial killer show Dexter prompted complaints and a police interview for the directors, it knew it was on to a winner. The Dexter Hit List, promoting the second series, is a video application in which users become prime suspects. Victims of the first viral will be hit with e-mails...
Campaign, Jul. 14, 2008
FX UK goes viral over Dexter
The video application, devised by Ralph, allows users to send friends a personalised recording of a press conference in which they have been made the prime suspect in a murder investigation. Users can prompt a journalist to ask questions to a police chief. They can record their own questions and statement using a webcam which is then incorporated into the video clip. The Dexter Hit List viral aims to drive awareness of the second series, which is now on FX UK...
USA Network Forums, Jul. 10, 2008
Issue a "Burn Notice" to Your Friends!, Send a personalized news report that includes their name and photo!
Scare your friends into thinking their personal details are about to be wiped out by sending them a personalized "Burn Notice" news report. This video will look just like a real news report, but will seamlessly incorporate your friend's name and photo! Just make sure they can handle a joke before you send it, or they could end up "burning" you! Check it out at http://thewatchlist.tv
AdFreak, Jul. 9, 2008
Ralph kills again with second 'Dexter' viral
Last year, a sinister digital campaign for Showtime's Dexter from U.K agency Ralph won our Freakiest Advertising Moment of 2007 contest. The Web site allowed visitors to send custom video news reports to friends, suggesting they were being targeted by a serial killer. Now, Ralph is back with a follow-up: the Dexter Hit List. It doesn’t veer too far from the original — once again, a serial killer is stalking your friends (they must be getting used to it by now), but this time the video...
BrandRepublic.com, Jul. 9, 2008
Dexter viral makes viewer prime suspect
...The controversial Dexter Treatment viral, also created by Ralph, was launched to promote the first series of the show in 2007. It made people feel that they were the next victim of a serial killer on the rampage and attracted global media coverage, complaints from the public and calls for a police interview for Ralph's directors. Cecilia Parker, communications director of FX UK, said: "The success of our first viral is apparent a year later so coming up with something special and new for season two was a challenge we knew Ralph would meet head on. "The result is a fiercer more compelling interactive spoof which we think fits perfectly with the new themes. We're confident it will help deliver our marketing messages about the show as well as being an engaging user experience for fans."...
Creativity-Online.com, Jul. 9, 2009
FX Network: The Dexter Hit List
...Following its clever, controversial "Dexter Treament" viral effort to promote FX's U.K. broadcast of the first season of the hit show, London digital agency Ralph is back at it again in time for the network's season two premiere of...
Digital Arts, Jul. 9, 2008
Ralph unleashes new viral for Dexter TV show
It's time to scare your friends again with a new viral campaign for FX UK's hit TV show Dexter from digital creative agency Ralph. In 2007, Ralph unleashed a viral campaign for the first season of Dexter - the TV show about a Miami serial killer - that attempted to convince people that they were the next victim of a serial killer on the rampage. It attracted global media coverage, a string of awards including BIMA’s Best Use of Viral and AdFreaks freakiest ad, calls of complaint from the public and a police interview for Ralph’s directors...
Guardian.co.uk, Jul. 9, 2008
Dexter viral lets users name murder target
A viral ad campaign to promote the new series of Dexter on FX allows fans to customise a video clip of a UK police press conference and name a friend as the next target on the "death list" of the eponymous serial killer. The viral ad, called the Dexter Hit List, has been created by digital agency Ralph to promote season two of the hit US show, which made its UK TV debut on FX on Sunday...
The Moogie, Jul. 9, 2008
So Who's On Your Hit List?
If you don't have Showtime there is a great show you are missing, Dexter. Actually the PG version is shown on CBS, but it does not do the series justice. What is also so great about Dexter, is the amazing viral campaign created to promote season 2. None other than the UK's Ralph has done so. Want to be the Bay Harbor Butcher? Well now you can, and you can put your friends on your hit list. Just check out The Dexter Hit List. AdFreak...
ViralBlog.com, May 28, 2008
Adult Swim: Save The Workers Viral Campaign
More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still king?). This time we saw a viral campaign Save the Workers from Adult Swim, the TV series owned by Time Warner...
Living the Justopian Life, Mar. 31, 2008
When Movies Come to JTV and a Recipe or Two
I wrote about The Human Lab Rat channel the other night and asked for comments to see what other people were thinking. Only a few people have responded. Since the film is launching this week, I wanted to finish my thoughts on the channel. I’m wondering how many people went to the channel and stuck it out through the entire preview?...
DaemonsTV.com, Mar. 23, 2008
The Ruins Viral Marketing
Even though I am not a fan of horror films, I wanted to mention the viral campaign that is currently online to promote THE RUINS. The campaign is similar to the Dexter and Breaking Bad viral campaigns, and I always think they are fun...
IndianTelevision.com, Mar. 8, 2008
Cartoon Network promotes 'Robotboy' using viral campaign
MUMBAI: In a bid to promote its kids programme Robotboy, Cartoon Network has launched its first viral campaign featuring an online game called Robotboy: Professor Moshimo's Robot Testing Lab. Digital creative agency Ralph, which has been commissioned to create the campaign, will also promote the show online through bloggers, message boards and forums...
ShockTillYouDrop.com, Mar. 7, 2008
Human Lab Rat Devoured by Vine!
A link was tossed our way today that directed us to JustinTV, just one more guy seeking instant fame via his webcam. His gimmick? Well, he's calling himself "the human lab rat" and it seems something has gotten under his skin. He's been tracking its growth for a few weeks. If you're a sick freak like us, watch (and re-watch) Justin's final unfortunate webcam broadcast here!...
creativematch.com, Mar. 5, 2008
First viral campaign for Cartoon Network
Turner Broadcasting hired digital creative agency Ralph to produce an online game to promote Robotboy, the Cartoon Network series...
Digital Arts, Mar. 5, 2008
Ralph creates Cartoon Network's viral debut
Digital creative agency Ralph has been commissioned by Turner Broadcasting to create a Web game based on Robotboy, a Cartoon Network series. This is the first time ever that Cartoon Network has used a viral campaign to promote a series...
ToyNews, Mar. 5, 2008
Robotboy heads online
In the first of Cartoon Network’s viral campaigns, digital creative agency Ralph has been hired to create the Robotboy: Professor Moshimo’s Robot Testing Lab online game...
Turner Broadcasting Press Office, Mar. 4, 2008
FIRST VIRAL CAMPAIGN FOR CARTOON NETWORK
Turner Broadcasting has hired digital creative agency Ralph to produce an online game to promote Robotboy, the top rating Cartoon Network series about a cutting-edge battle-bot who has the ability to think and feel like a real boy. This is the first time that Cartoon Network has used a viral campaign to promote one of its shows. The game is called Robotboy: Professor Moshimo’s Robot Testing Lab, and its aim is to help Robotboy’s creator Professor Moshimo test his robots by becoming a ‘Robo-Guardian’...
TheFlashBlog.com, Jan. 13, 2008
Breaking Bad Flash Site
Ralphandco/London made a viral for Breaking Bad: http://www.waltswisdom.com/blog/2008/1701hy7cz0
Adland.tv, Dec. 16, 2007
Dexter viral campaign proves to be one of the most memorable of 2007
RThat Dexter Viral campaign created by London agency Ralph which according to them “proved so controversial that Ralph received calls of complaint from the public and London’s Scotland Yard Police" is still quite sticky months after its release. The premise it the fun personalization trick, where you can type in a friends name and freak them the hell out used in many a viral campaign before we were even set a personal one...
Creativity-Online.com, Dec. 3, 2007
FX Network: The Dexter Treatment
..."We're very happy with the campaign," says Jay Armitage, co-founder of creative agency Ralph, which developed the viral. "The ability to genuinely prank andscare someone was critical and this made people want to send it on to their friends. We're always trying to push out the boundaries in clever and interesting ways and the personalised nature of the campaign demonstrates this."...
VeeDeePee.com, Nov. 29, 2007
Meet Dexter
Meet Dexter; America's favourite serial killer. I was shocked to learn that I'm next on Dexter's hit list. Take a look at this news report. Fortunately this turned out to be a spoof; it's actually viral campaign promoting the US hit TV series, Dexter. This has to be the most effective use of video-based image personalisation that I've seen to-date. The personalisation also extends to the newsreader's voiceover for additional authenticity. Even the spoof website is convincing; a social media site complete with a report summary, folksonomy tags and a list of fictional comments...
BuddyTV.com, Oct. 21, 2007
Show Exec Makes Sure Viewers Won't Take After 'Dexter'
While the copycat storyline may help dissuade viewers from following in Dexter's bloody footsteps, it doesn't necessarily prevent the show from bleeding into reality in other ways. Recently, digital advertising agency Ralph launched a controversial viral campaign in the United States that allows fans to experience a little bit of Dexter for themselves. The viral campaign, available through www.sliceoflifetv.com, is based on a fake news report about a serial killer in the rampage. Those who log on to the website can send their friends “The Dexter Treatment” by providing the site with their friends' names, gender, age and occupation. The site also gives the visitor the option to write a personal message to the recipient, who, after all the necessary information is given, receives a link to a spoof video viral website that hosts the fake US news report about the serial killer...
BrandRepublic.com, Oct. 18, 2007
Nickelodeon appoints Ralph for Kids' Choice campaign
Nickelodeon has appointed digital agency Ralph to create a campaign for its interactive competition Me:TV @ the Nickelodeon Kids' Choice Awards. Me:TV will allow kids to record and upload clips for a chance to appear in a live programme, competing against each other in real-time via their broadband webcam. Ralph has created a microsite, which acts as a webcam audition studio where kids can record themselves, view the footage on the site and submit their audition clips.
AdFreak, Oct. 10, 2007
‘Dexter’ campaign gets away with murder
...For the easily gullible, this Dexter effort more than fits the bill, as New York Times ad writer Louise Story found out when she sent it to a few friends and family (some of whom may have stopped speaking to her). The campaign was produced by London-based digital agency Ralph, which happily reports that in the U.K. it “proved so controversial that Ralph received calls of complaint from the public and London’s Scotland Yard Police.”...
AkronNewsNow.com, Aug. 30, 2007
Scare the living #*$@! out of your loved ones.
Here is a short but sweet site for you. Want to scare your mom/wife/girlfriend half to death? Go here http://www.icetruck.tv/ and fill info about the target. You need to input name, age, profession, email, and cell phone number. It will send a link to your victim loved one that looks like a legit youtube like page...
DownloadSquad.com, Aug. 14, 2007
Send a serial killer email with Dexter - Time Waster
Yes, this is a sick viral campaign for a TV show, but it could be an interesting way to surprise a friend that's into horror films and all the gruel that is associated...
MartinoFlynn.com, Aug. 10, 2007
The Serial Murderer Goes Viral
From an advertising standpoint, this is a great campaign because it satisfies what are, to me, the two tenets of a successful viral ad. 1.Something that was made for little money, but does what it sets out to do without seeming like an ad. 2.Has a certain ‘cool’ or ‘wow’ factor, something we haven’t seen before, that makes it viable for word-of-mouth success...
BrandRepublic.com, Jul. 19, 2007
ESPN tasks Ralph with site revamp
ESPN Classic, the satellite television sports channel, has hired digital advertising agency Ralph to overhaul its website. Ralph will redesign the main ESPN Classic site to reflect the channel's tagline, "dead good sport". The new site is being launched on August 24 to coincide with the Rugby World Cup, and ESPN Classic will push the revamp through on-air, online and off-line promotions...
The Observer, Jul. 15, 2007
This week we want to know all about ... The Dexter viral
...The viral is an example of internet-based 'guerrilla' advertising, distributed by users. It was created by Ralph, a digital design agency based in Clerkenwell, central London. Its director, Chris Hassell, said it has caused such alarm he has had calls from the police...
BrandRepublic.com, Jun. 12, 2007
FX to launch TV campaign for Dexter serial killer drama
...A viral campaign commissioned from Ralph & Co is also planned...
InsiderMedia.com, May 2007
No mystery about it
...Jay Armitage, the founder of DS Emotion, has now moved on to develop specialised digital agency Ralph, in Leeds, to focus on the changing digital environment. He says: "I turned specifically to digital marketing because of the pace of the industry and the fact that in five years' time digital will be at the forefront of all marketing campaigns. "Community sites such as MySpace, Bebo and YouTube, and blogs are all a fairly recent phenomenon. Brands are having to embrace social marketing and the techniques that go along with this." He advises anyone choosing an agency to go digital, because it's the future. "Most agencies can come up with a creative idea, a big idea, but knowing how to execute this online comes down to specialist knowledge and experience," he says...
Digital Arts, Apr. 11, 2007
Ralph heads North with second office
Digital advertising agency Ralph is launching a second office in Leeds in reponse to an increase in demand for digital work from brands in the North...
Wired.com, Apr. 9, 2007
How to frighten the mortal sh*t out of your friends and loved ones, causing them to abandon and disown you forever, while possibly instigating legal action.
It looks like one of those video-sharing sites that’s not GooTube. It even ends in ".tv", the way the cool sites do now. An embedded video window beckons you to click Play. When you do, you’ll see a news clip from Miami television station WBFX telling you that a serial killer is on the loose. As people in hazmat suits clean up a bloody crime scene, a youthful reporter describes the demographics of the victims, and they’re all remarkably like you — same gender, age, even occupation...
NewMediaAge, Mar. 29, 2007
Ralph opens second office in Leeds
Digital agency Ralph has opened a second office in response to a demand for digital in the North. Ralph director Jay Armitage will head operations in the new Leeds office. The first clients for the office are law firm Addleshaw Goddard and The Regional Development Agency Forward. The independent agency recently won accounts for Virgin Media and Nickelodeon....
.net, Jul. 27, 2006
/How we built/ McDonaldsMenu.info
...When the team at The Marketing Store started working on the McDonald’s nutritional project, Boxer was asked to do the design of the communication platform and consider the best way to engage with consumers, and, bearing in mind the fairly staid topic that nutrition is, this was a challenge. Boxer approached us at Ralph when it was decided to do a trial run of a kiosk and develop the web site...
MarketingWeek.co.uk, Jan. 12, 2006
Channel 4 viewers vote for Maverick Media's 'Juiced' viral
Maverick Media's 'Juiced' viral for THQ Games has been voted best viral ad of 2005 by Channel 4 viewers in the broadcaster's first viral awards. Channel 4's IDEASFACTORY linked with viral site Bore Me, digital creative agency Ralph and viral promoter Hot Cherry to set up the awards.
MarketingWeek.co.uk, Jan. 12, 2006
DS. Emotion rebrands as Ralph
DS. Emotion, the independent digital agency, is rebranding as Ralph and plans a major expansion programme in 2006. Clients include Nickelodeon and Franz Ferdinand. The agency will be developing services across new platforms, including mobile and interactive television.
Mirror.co.uk, Jan. 11, 2006
THE UK'S BEST EMAILS - OFFICIAL
THE winners of the UK's first entertaining email, or viral, competition were announced today. Channel 4’s IDEASFACTORY – a network for the creative industries - joined forces with viral website boreme.com, digital creative agency Ralph and viral promoter Hot Cherry to find the best of the bunch. A viral is any email that people share because they find it funny, shocking or clever. The competition, called Germ, was open to the public and UK digital creative agencies and the winners were voted for by the public...
New Media Age, Apr. 20, 2006
Viral Marketing
With many brands now buying into viral marketing, Dominic Dudley finds that, with bigger budgets and even bigger expectations, the medium has gone mainstream...
Computer Arts, August 2005
DS.Emotion
Craig Grannell meets Chris Hassell of DS.Emotion and finds out what happens when a bunch of normal design bods start to “shout a bit”...
