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We Are Plus In The News
Partial Listing, Coverage Generated with DWA

CrunchGear.com, June 10, 2010
How to make the most of the World Cup: Apps, Web sites, podcasts and more!
...NYC Soccer Game Finder. This App [iTunes link] points New Yorkers in the direction of places (bars and the like) that are showing the games. It’s for the iPhone and iPod touch (though I imagine it’s a bit more practical for the iPhone, so you can walk around the city and still be able to look stuff up)...

universal positive, June 10, 2010
NYC, where will you watch the World Cup?
....We Are Plus is applying the power of social networking software to tap into this native enthusiasm with its World Cup Game Finder, a free mobile app — now available at iTunes — that helps NYC-based fans find local venues screening games featuring their favorite teams, and offering the easiest way to find the best spot in the city to join your fellow fans and support your favorite team. For more information, please visit www.nycgamefinder.com, and please help spread the word!

New York Times, June 9, 2010
For True World Cup Flavor, Visit an Ethnic Joint
...Meantime, a man tells me there will be a new app and an accompanying Web site worldcupgamefinder.com that will allow people in the New York area to pro-actively seek out places showing the World Cup for the next month...

Dexigner.com, June 6, 2010
Strategic Brand Film From We Are Plus Illustrates Powers of SMART Board
...Each scenario visualizes different functionalities through lessons," Wellfare explained. "Through the journey, viewers discover the processes of photosynthesis and metamorphosis, and travel through time to the age of dinosaurs in a natural history lesson." Wellfare and her crew shot their footage over nine straight days on various locations in Buenos Aires, Argentina. Production was handled through Pioneer Productions...

FreelanceReview.net, June 1, 2010
100+ Fresh and Cool Stop Motion Videos
...The videos in this roundup make creative use of all kinds of props from paper to people, from clothes to clay, from building blocks to beard hairs–it’s quite an impressive array. I can’t imagine how many thousands of hours that must have gone into the videos contained in this collection... "The Magical Classroom"...

The Knowledge, June 1, 2010
The Magical Classroom
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Designed by We Are Plus.

TheAdMad.com, June 1, 2010
The Magical Classroom
This is a brand film for SMART Technologies’ global “Love of Learning” campaign...

Pitaco.com.br, May 24, 2010
SMART – The Magical Classroom
Belo comercial da SMART. Stop motion bem produzido que mostra todo o poder de interatividade com o mundo real de suas lousas interativas. A trilha sonora dá um toque realmente mágico e deixa tudo mais gostoso de assistir...

TheNextWeb.com, May 24, 2010
The Magical Classroom
A great animation about the upcoming future, the interactive whiteboard..

Tubbes.com, May 24, 2010
The Magical Classroom
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Visit http://www.smartloveoflearning.com

DeStift.com, May 23, 2010
The Magical Classroom
Zeg maar gedag tegen het traditionele krijtbord want binnenkort hangt er in elk schoollokaal een interactief whiteboard.

Adland.tv, May 21, 2010
SMART Technologies - The Magical Classroom - (2010) 2:52 (International)
The brand movement specialists at strategic creative ideas studio We Are Plus (www.weareplus.com) have announced details of their latest project – a strategic, engaging brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies. We Are Plus was chosen to produce the project by SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG...

Marketing, May 21, 2010
Smart creates magic classrooms with Sharpe Blackmore
Smart Technologies is looking to get more consumer visibility through a global digital campaign from agency network Euro RSCG, an effort led by its Sharpe Blackmore office in Toronto...

universal positive, May 21, 2010
Stop-Motion Brand Film from We Are Plus Illustrates Powers of SMART Board
Jeremy Hollister, Judy Wellfare and their colleagues at NYC-based strategic creative ideas studio We Are Plus are very proud to reveal their latest project, produced in collaboration with Toronto-based Sharpe Blackmore Euro RSCG. This creative, stop-motion brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART’s marketing team...

DirectodoForno.com, May 20, 2010
SMART Technologies | The Magical Classroom
Veja abaixo um curta criado pela agência Sharpe Blackmore Euro RSCG com produção da We Are Plus para divulgar as tecnologias e inovações da SMART Technologies, como sua lousa interativa...

Fotografia Digital, May 20, 2010
Precioso time-lapse de Smart Technologies
...Smart Technologies es una empresa líder en la fabricación de pizarras táctiles. Si hace mucho que no pasáis por un colegio es posible que no sepáis de qué os estoy hablando. Como yo, seguramente en vuestros colegios lo que había era una pizarra de las de toda la vida, de las que funcionan con tiza. Ahora no. Ahora lo que se lleva son pizarras táctiles en las que el profesor y los alumnos pueden escribir y dibujar como si se tratara de la pantalla de un ordenador...

.Get Inspired! Magazine, May 20, 2010
SMART Board(TM) Interactive
"We're very proud to have been chosen to help SMART Technologies connect with consumers, parents and educators through such an appealing and fun brand film that explores the versatile functionality of the SMART Board, which is revolutionizing education," said Judy Wellfare, who directed the project and served as co-creative director for We Are Plus, along with Jeremy Hollister. "We believe this film will be seen as a new standard and reference for large-scale stop-motion animation, and that it will garner enormous interest worldwide."...

Great Advertising, Clever Ads, May 20, 2010
The Magical Classroom by SMART Technologies
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies...

ON82, May 20, 2010
SMART Technologies "Magical Classroom"
Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies. Produced for SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled "The Magical Classroom" is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team...

Viad.tv, May 20, 2010
The Magical Classroom
...“We wanted to accomplish two things,” said SMART’s Vice President of Marketing, Linda Thomas. “Creatively illustrate the magical effect of our products in the classroom and launch our Love of Learning campaign. Clearly, this brand film accomplishes both in a very effective and engaging manner.”...

AdPulp.com, May 19, 2010
Schools Are Broke, But Here's A Tool They Can Drool On
I don't think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG's adept use of animation to tell the product's story does lead me to want t know more...

AgencySpy, May 19, 2010
The Magical Classroom is a Stop Motion Feat From Sharp Blackmore Euro RSCG
I won't add much to this because all it takes is a quick click of the play button to understand what this spot from Sharp Blackmore Euro RSCG for Smart Technologies is trying to do: tell a story in a compelling way that demonstrates the capability of the product...

DesignYouTrust.com, May 19, 2010
The Magical Classroom – Stop motion shortfilm
WATCH THE VIDEO HERE...

ExistingVisual.com, May 19, 2010
The Magical Classroom – Stop motion shortfilm
Tags / ANIMATION... Design You Trust...

FiredByDesign.com, May 19, 2010
Smart stop motion
We Are Plus has created a strategic, engaging brand film showcasing the SMART Board interactive whiteboard from SMART Technologies...

Kreativme.com, May 19, 2010
The Magical Classroom
...Director: Judy Welfare; Production Company: We Are Plus...

Motiongraphics.nu, May 19, 2010
The Magical Classroom
...Production Company: We Are Plus; Director: Judy Wellfare; Creative Directors: Jeremy Hollister, Judy Wellfare; Technical Director: Seth Pomerantz; Lead Animator: Peter Wallach; Animators: Matthew Amonson, Jeremy Bronson, David Bell; Flash Animator: Aleth Romanillos; Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo; Executive Producer: Zu Al-Kadiri; Line Producer: Kea Allcock...

SHOOTonline.com, May 19, 2010
Strategic Brand Film From We Are Plus for Sharpe Blackmore Euro RSCG Illustrates Powers Of The SMART Board
...The film, entitled "The Magical Classroom," will be distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team...

Smart Mommy, May 19, 2010
The Magical Classroom(TM)
...I am so excited to get invited by Mom Central Canada to do this blog tour about SMART Love Of Learning. It's about the Smart Board that most of the schools here in Canada is using to enhance the use of technology as a learning tools and in return to introduced kids about it's endless possibilities...

Ufunk.net, May 19, 2010
The Magical Classroom – Stop motion shortfilm
A stop motion short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Very nice !

arkarthick.com, May 18, 2010
Smart Interactive Whiteboards Ad | The Magical Classroom
A short but captivating stop motion video clip by SMART Technologies showcasing the magic of their touch screen interactive whiteboards...

BuzzFeed.com, May 18, 2010
The Magical Classroom
Culture Buzz: A mesmerizing stop motion video from SMARTloveoflearning.com to get people to vote for the best teacher in the world...

Holy Kaw!, May 18, 2010
A journey to the magical classroom [video]
Love learning? You’ll love it even more after tuning in to this mesmerizing stop-motion video from SMART Technologies, a company specializing in touch screen interactive whiteboards for schools. Side note: The disembodied Super Mario Brothers hand is a tad bit creepy, but no more so than your mean fourth grade teacher...

Media Blips, May 18, 2010
The Magical ClassroomTM (video)
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Project director Judy Wellfare and her colleagues at We Are Plus...

WTFDailyNews.com, May 18, 2010
The Magical Classroom
A mesmerizing stop motion video from SMARTloveoflearning.com to get people to vote for the best teacher in the world...

WhatTheCool.com, May 16, 2010
The Magical Classroom Stop Motion Video
SMARTloveoflearning.com is a community of people, brought to you by SMART Technologies, who share a passion for learning. They have launched this amazing looking stop motion video to get people to vote for the best teacher in the world. Vote here.

make the logo bigger, May 12, 2010
A long way to go for a whiteboard.
..."The Magical Classroom" is an amazingly cool and inspirational short for the SMART Board, an interactive whiteboard. It’s part of a larger Love of Learning theme carried out through Facebook etc...

make the logo bigger, May 12, 2010
A long way to go for a whiteboard.
..."The Magical Classroom" is an amazingly cool and inspirational short for the SMART Board, an interactive whiteboard. It’s part of a larger Love of Learning theme carried out through Facebook etc...

HYPELIFE, May 6, 2010
Reed Space – "A New Set" Exhibition
...As part of its unofficial home coming celebration, hundreds well-wishers jammed Lower East Side’s Reed Space last evening, where Tyler Askew and Butter serenaded the crowd with soulful tunes. In attendance were featured artist Ian Wright, Jenni Kim, along with trip hop duo from NINJASONIK. The exhibition will be ongoing as part of the Reed Space retail display till end of the month. In the meantime, those interested in purchasing any of the installation pieces could visit A Nice Set website for details...

Mashion, May 5, 2010
Reed Space – “A New Set” Exhibition | Opening Event Recap
After 3 years and some 60 artists later, the traveling exhibition known as A Nice Set finally came home to roost last evening. A joint curation project between Staple Design and Hong Kong’s IdN publication, A Nice Set give prominence to the inter-connectivity between the creative types around the world and the shared interests among them. The journey first started in Hong Kong in 2007, and subsequently stopped off in Tokyo, Paris, Madrid, Melbourne, Sydney, Singapore, followed by Los Angeles and now New York. Along each transit points, new artists were invited to contribute, all on an unlikely medium – turntable slip mats for vinyl records. The result, a rich tapestry of imagination and conception...

LedClothes.com, May 3, 2010
Rock Out At “A Nice Set,” A Dope Exhibition Of DJ Slipmats (Plus There’s A Party Tom)
Whether you're two-stepping in in the club, or jamming out on the subway, there's absolutely nothing better then a perfect DJ set. Starting tonight, we can do more than just appreciate a good mash-up, with a dope new exhibition, "A Nice Set," a collection of rockin' DJ slipmats (the piece that goes between the turntable and the record.) Presented by creative design studio We Are Plus and concept shop Reed Space, the show commissioned 30 international DJs, like Republic of Regina and Universal Everything, to develop one-of-a-kind art that expresses their unique takes on music. We love Tim Saccenti's psychedelic fish, Jeremy Hollister's Damian Hirst-like wheels, and Ian "Swifty" Swift's camo craziness. Stop by tomorrow night for their opening party, with comped drinks, performances by Tyler Askew and Butter, and, of course, some art that will make your head spin...

Jeremyville, Apr. 30, 2010
A Nice Set. Reed Space, May 4th, 151 Orchard St, New York City
I'm in this touring art show, great lineup of artists. Curated by Jeremy Hollister. Check it out, LES.

Juxtapoz Magazine, Apr. 30, 2010
A Nice Set Reed Space
...Curated by Jeremy Hollister...

FreshnessMag.com, Apr. 30, 2010
Reed Space – "A Nice Set" Exhibition | Opening Event Recap
Contributing artists include: Asif Mian . Ben Loiz & Carolina Chaves . Bob Kronbauer . Build . Carlos "Mare 139" Rodriguez . David Ellis . Genevieve Gauckler . Gerry Villareal . Hanna Werning . Harmen Liemburg . Hort . Ian "Swifty" Swift . Ian Wright . Jeff Staple . Jeff Zimmerman . Jenni Kim . Jeremy Hollister . Jeremyville . Judy Wellfare . Kai and Sunny . Kenn Sakurai . Kustaa Saksi . Luca Ionescu . Maceo Villareal . Maki Kawakita . Marc Atlan . Ray Smith . Republic of Regina . Stephan "Maze" Georges . Stephen Bliss . Timothy Saccenti . Universal Everything . Value and Service . Yuko Shimizu.

universal positive, Mar. 24, 2010
Jeremy Hollister – Zink Magazine "The Color Issue"
Talented agency owner/creative director... and photographer, artist, curator, and mover Jeremy Hollister of We Are Plus recently photographed these images for February’s Color Issue for Zink Magazine, and launched www.jeremyhollister.com.

Otro día de mierda, Mar. 8, 2010
Jeremy Hollister
Jeremy Hollister es el fundador de la agencia We are plus.

Defgrip, Mar. 4, 2010
Jeremy Hollister by Harrison Boyce
Jeremy Hollister is a photographer from New York who is also the founder of the creative studio We Are Plus. I got to meet Jeremy when I was in New York through a few random events and since then, we have been working on a few projects together...

Le Book, Mar. 3, 2010
Zink Magazine February 2010
Photographer: Jeremy Hollister; Art Direction: Jeremy Hollister; Stylist: Julie Brooke Williams; Model: Selana Pozhidaeva at MC2; Hair: Amber Duarte; Make Up Artist: Emi Kaneko...

BestAdsonTV.com, Mar. 2, 2010
"Inside NASCAR" Launch Spot
This launch spot is part of the complete graphics package, including main titles and launch spot, We Are Plus created for premium television's first weekly highlights and analysis program dedicated to America's number one spectator sport, the new SHOWTIME® series, "Inside NASCAR." Produced by SHOWTIME in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season...

Adland.tv, Mar. 1, 2010
We Are Plus Goes "Inside NASCAR" for SHOWTIME
...Working in collaboration with SHOWTIME's creative director Earl Fash, senior art director Rudy Jaimes and writer/producer Marc Youngblood to package "Inside NASCAR," the We Are Plus team was led by co-creative directors Jeremy Hollister and Judy Wellfare, and projects director Zu Al-Kadiri. Project credits for the studio also include design directors Jenni Kim and Laura Rieland, lead animator Adam Stocket, and animators Jeff Welk and Seth Pomerantz...

OneClub.org, Mar. 1, 2010
Creative Showcase > Public Choice > "Inside NASCAR" Launch Spot
..."Our goal was to highlight the sport's fantastic energy and drama, and draw a whole new audience into the world of NASCAR," said Jeremy Hollister, who is co-creative director for We Are Plus, along with Judy Wellfare. "We were challenged to showcase the multiple, in-depth viewpoints the show explores... not only the races and drivers, but also what goes on behind the scenes with pit crews, strategies, technology, and even the fans."...

universal positive, Mar. 1, 2010
SHOWTIME Launches “Inside NASCAR” with Promotional Support from We Are Plus
The brand movement specialists at strategic creative ideas studio We Are Plus are very proud to detail their latest project, the complete graphics package, including main titles and launch spot, for premium television’s first weekly highlights and analysis program dedicated to America’s number one spectator sport, the new SHOWTIME series, “Inside NASCAR.” Produced in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season...

SweeToe.com, Feb. 22, 2010
MAC Cosmetics "Spring Colour Forecast" by We Are Plus
New York based Creative Agency We Are Plus created these beautiful "Color Forecast" branded videos for MAC Cosmetics.

two if by see, Feb. 22, 2010
Experimental Films for MAC Cosmetics from We Are Plus
MAC cosmetics, a brand not particularly associated with broad advertising campaigns, has been utilizing these complex, colorful and sexy brand films to help support the company culture and style for a number of years. The films are used in a range of ways from website and in store visual material to corporate messaging, supporting the brand in a visceral visual sense that has helped to define the voice of the company...

MEDIA CHECK, Feb. 21, 2010
Spring Color Forecast // MAC
We Are Plus, NYC based creative agency produced this video color forcast branded for MAC cosmetics Spring 2010 collection...

Pensamientos-Avernales.com, Feb. 21, 2010
Spring Colour Forecast
Spring Colour Forecast; Cliente: M•A•C Cosmetics; Agencia: We Are Plus...

EverythingVisual.net, Feb. 20, 2010
M•A•C Cosmetics “Spring Colour Forecast” Directed By Jeremy Hollister and Judy Wellfare For We Are Plus
Via Cyana TrendLand

CyanaTrendLand.com, Feb. 19, 2010
MAC Cosmetics “Colour Forecast” Video
New York based Creative Agency We Are Plus created these beautiful ‘Color Forecast’ branded videos for MAC Cosmetics. The latest joint-effort is entitled “Spring Colour Forecast.” Running 3:35 in length, the project showcases M•A•C’s Spring Color Forecast collection, which officially launches on March 6. Watch it below, you’ll love it!

Original Linkage, Feb. 19, 2010
We Are Plus
...NYC based We Are Plus is keen to tell us about their latest work for M•A•C Cosmetics brand. Colourful stuff - take a look...

This Is Beauty Magazine, Feb. 19, 2010
MAC's video: must see
Brand movement specialists, We Are Plus, and cosmetics conglomerate MAC, have collaborated to create a compelling brand film. The beautiful and artistic film titled, MAC's Spring Colour Forecast collection, runs for 3:35 minutes. Creative Director Jeremy Hollister said of the film: "MAC is revered worldwide, and we feel that a great deal of credit goes to their diligent,innovative use of brand films in ways that make their marketing extremely effective.” I recommend people in the industry view the film, as it is both creative and inspirational. Please click here to view the short video and let me know what you think.

Visual Overdose, Feb. 19, 2010
Spring Colour Forecast by We Are Plus
New York based Creative Agency We Are Plus created these beautiful ‘Color Forecast’ branded videos for MAC Cosmetics...

DesignTaxi.com, Feb. 18, 2010
We Are Plus Launches MAC Cosmetics Brand Film
..."As the world's top-selling cosmetics line," Hollister began, "MAC is revered worldwide, and we feel that a great deal of credit goes to their diligent, innovative use of brand films in ways that make their marketing extremely effective. MAC has long been committed to producing strategic brand films for important, non-advertising marketing activities. As part of their concerted communications efforts, incorporating these films into their website and showing them in-store and directly to make-up artists has contributed immensely to the phenomenal, viable connections they've built globally with members of their target audiences."...

Le Book, Feb. 18, 2010
M.A.C. - Spring Colour Forecast
Spring 2010; Director, Jeremy Hollister & Judy Wellfare.

SHOOTonline.com, Feb. 17, 2010
MAC Cosmetics Unveils Latest Brand Film from We Are Plus: "Spring Colour Forecast"
...For the seventh straight year, this strategic communications project once again united We Are Plus co-creative directors Jeremy Hollister and Judy Wellfare and their colleagues with M•A•C Cosmetics' senior executives, including SVP/Creative Director, James Gager, VP/Design, Toni Lakis, Executive Director/Producer, Cindy Carrandi, and Director/Design, Loann Lam...

iMediaConnection.com, Jan. 27, 2010
Case study: Successful engagement with emerging technology
Founded in 2002 by designer Paul Budnitz, Kidrobot is the premier creator of limited-edition art toys and apparel. In collaboration with many of the world's most talented artists and designers, its toys blend sculpture, popular art, and exclusivity to create a highly collectible and often extremely rare product. To promote the launch of its new Dunny Series toys, Kidrobot worked with creative studio We Are Plus to develop a non-traditional marketing campaign using social media, mobile technology and apps, and guerilla street teams...

China International Business, Jan. 19, 2010
Upstarts: The Coolest Cup of Cha
...The past few months have also seen the growing consultancy collaborate with brands on events as well. In September, NeochaEDGE worked with We Are Plus, Jellymon and sponsor Aerial7, a designer headphone and earphone company, to bring "A Nice Set," — an international touring show of DJ slipmat art — to Shanghai's SOURCE gallery space. The exhibition attracted an estimated 2,000 people...

Adweek, Jan. 11, 2010
Guerrilla Marketing's Newest Revolution
...Meanwhile, QR codes offer a twist on camera phone-based promotions. For the uninitiated, QR (“Quick Response”) codes are symbols that, when photographed with a smartphone, automatically lead the phone’s browser to a Web site, a process known as hardlinking. So when the skate band Zoo York wanted to publicize a memorial event for skateboarder and actor Harold Hunter last year, it put posters with QR codes in Tompkins Square Park, Hunter’s old haunt. Jeremy Hollister, creative director for We Are Plus, the New York g-marketing agency that created the effort, said the technology wasn’t essential but helped lift the campaign above the ordinary: "The QR code added the frosting."...

Brandweek, Jan. 9, 2010
Guerrilla Marketing's Newest Revolution
...We Are Plus also used QR codes for a promotion for toy designer KidRobot, which was launching its Dunny Series 2009 collectible vinyl rabbit toys. The agency placed posters all over New York with QR codes. Those who used the codes to visit the specified URLs were eligible to win prizes...

IdN Newsletter, December 2009
A Nice Set in Venice, USA
Venice, California is the next stop for A Nice Set, curated by creative studio We Are Plus, A Nice Set is a touring exhibition of international artists that were invited to design one of a kind sets of DJ slip mats that explore the dynamic relationship between visual art, music and DJ culture. Presented by SLATE Pop-Up [email protected] AK1511, the pop-up will be having a soft opening on 18 Dec 2009, followed by an opening party on 22 Dec 2009. Exhibition Dates: 20 Dec 2009 through 17 Jan 2010...

Pensamientos Avernales, Dec. 22, 2009
A Nice Set | Venice, California. Estados Unidos
...
A Nice Set es un evento internacional que desde el 2008 reúne a DJs artistas con el objetivo de exponer distintas piezas, muy vinculadas, como no podía ser de otra forma, al ámbito de esta tendencia musical. Entre ellas destacan los set de  slipmats es decir, alfombrillas utilizadas para evitar el roce entre la dura superfice de los platos y los vinilos. Algo que los DJs utilizan de manera habitual en su trabajo, ya sea por el clásico scratching o por cualquier otro tipo de técnica para manipular vinilos...

Surfer, Dec. 22, 2009
S.L.A.T.E. Pop Up Shop at AK1511
...
The S.L.A.T.E. Pop-Up Shop @ AK1511 is a unique retail concept launching December 20, 2009 at the AK1511 event space in Venice, CA. Located in the heart of trendy shopping street Abbot Kinney Blvd., it is the first-ever pop-up shop to be hosted by a fashion tradeshow as a showcase for their exhibiting designers and brands...

Universal Positive, Dec. 21, 2009
Southern California welcomes A Nice Set
...On behalf of my clients at creative studio We Are Plus, it’s my sincere pleasure to thank the Inhouse team for organizing the Pop-Up Shop @ AK11 and hosting A Nice Set for its U.S. debut. Since 2008, this acclaimed DJ slipmat art exhibition has attracted tastemaking crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, and Shanghai. The exhibition will now run through Jan. 17 at AK11 in Venice, featuring unique retail pop-up stores for Orisue, Aerial7 and 9Five open every day (Mon-Sat 11AM-7PM, Sun 11AM-4PM)...

AK1511 Blog, Dec. 17, 2009
countdown: S.L.A.T.E. Pop-Up Shop @ AK1511!
...The A Nice Set art experience is a cultural movement in its third year of touring around the globe. Creative studio We Are Plus commissioned over 30 international artists to develop one-of-a-kind sets of DJ slip mats that explore the dynamic relationship between visual art, music and DJ culture. Partnering with International designers Network (IdN), We Are Plus created a book to accompany the custom tour experience that features the art work and interviews with world renowned DJs such as Jamie Lidell, Bobbito Garcia and A-Trak. A Nice Set has attracted tastemaking crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, Shanghai and now Los Angeles...

Brain, November, 2009
Kaede Seville's Advertising 2.0, Vol 13
Kidrobot fans are invited to download QR code readers onto their smartphones and then snap codes off promotional displays in secret locations around New York City and online. The codes allow players to collect daily virtual Dunnys, and make them eligible for various prizes, including the grand prize of a full set of 2009 Dunny toys....

joeytomatoes.com, Nov. 9, 2009
Launch spot heralding NY Times' new Bay Area edition from We Are Plus
Over the past several weeks, Jeremy Hollister and his colleagues from We Are Plus were commissioned by The New York Times to produce a HD broadcast spot heralding the Times' new Bay Area edition. As announced over the past several days, The NY Times just launched their San Francisco Bay Area local edition, carrying the same national and global reporting from America's paper of record, but with twice-weekly local coverage from The Times' San Francisco bureau....

BestAdsonTV.com, Nov. 3, 2009
Local coverage from New York
The New York Times via We Are Plus, New York just launched a local edition for the San Francisco Bay Area. It has the same national and global reporting from America's paper of record, but with twice weekly local coverage from The Times' San Francisco bureau....

Coloribus.com, Nov. 3, 2009
TV commercial: The New York Times: The Bay Area
Client: The New York Times; Creative Director: Nathaniel Whitten; Art Director: John Tymkiw; Copy Writer: Kevin Nabipour; Producer: Meridith Brown; Creative Agency/Production Company: We Are Plus; Creative Director: Jeremy Hollister; Projects Director: Zu Al-Kadiri; Lead Designer: Jenni Kim; Lead Animator: Miguel Delcan; Animator: Seth Pomerantz; Music: John Napolillo....

.Get Inspired! Magazine, Nov. 3, 2009
The New York Times + The Bay Area
...In Jeremy’s words, “The message had to be delivered in an arresting way that elegantly celebrates the physical qualities of the newspaper.”...

ScaryIdeas.com, Nov. 3, 2009
The New York Times : The New York Times + The Bay Area
As announced over the past several days, The NY Times just launched their San Francisco Bay Area local edition, carrying the same national and global reporting from America's paper of record, but with twice-weekly local coverage from The Times' San Francisco bureau....

QBN, Nov. 2, 2009
NYT+Bay_Area
The New York Times just launched a local edition for the SF Bay Area. Here's the launch TV spot from NYC-based We Are Plus.

IdN, October, 2009
IdN 15th Anniversary Edition: We Are Plus, New York, USA
Only from their studio balcony, you will see and smell the NY operating in its prime....

IdN, Oct. 21, 2009
IdN™ Creators® — We are Plus
Jeremy Hollister is the man who founded and currently heads We are Plus (previously known as Plus et Plus), a creative studio based in New York City. Ex-creative director at R!ot Design, Hollister have worked on projects for MTV....

PixelArts, October, 2009
Latest from We Are Plus Cross-promotional MTV on-air promos for 'Gamer'
Jeremy Hollister and his We Are Plus colleagues were commissioned by MTV to produce two custom tie-in spots cross-promoting the network's original series "Nitro Circus" and "Bully Beatdown" with the new theatrical release from Lakeshore Entertainment and Lions Gate Films, "Gamer."...

RefillSeven.com, Oct. 14, 2009
A Nice Set Exhibition Shanghai
The above clip is from the ‘A Nice Set’ Exhibition that was held recently in Shanghai.... The show will land in LA at the Abbot-Kinney Gallery at the end of Oct so those in the area make sure to check it out.

IdN, September 2009
IdN Skate-Art Article: Chairmen of the Boards
[Curated by Jeremy Hollister with Rodd Chant of We Are Plus.] Leading skate creatives talk about the art that is made to self-destruct....

Universal Positive, Sep. 24, 2009
We Are Plus relaunches, drives positive brand movement worldwide
Earlier this month, We Are Plus announced the launch of a first-of-its-kind QR Code-based scavenger hunt in Manhattan for the 2009 Dunny Series toys from Kidrobot, planet Earth's premier creator and retailer of limited edition toys...

Videography.com, Sep. 24, 2009
We Are Plus Crafts Strategic Brand Film for Shu Uemura Cosmetics
The brand movement specialists at strategic creative ideas studio We Are Plus created a strategic brand film for Shu Uemura cosmetics...

CScout, Sep. 22, 2009
Kidrobot Grabs Attention with QR Code Scavenger Hunt
...Kidrobot sells their wares in more than a thousand stores worldwide and have plans to run the Dunny Hunt in at least four other cities. The New York hunt, which creative studio We Are Plus helped create, was a “dress rehearsal,” just version 1.0. Unlike in Japan, QR technology is not widely used in Europe and the US. Smartphones offer endless creative uses for game-playing. For brands, it is a good means of interacting with customers and showing their presence in both urban and digital environments...

Shanghai Weekly, Sep. 22, 2009
Taste: A Nice Set
在上海的朋友可以去看了。相信这个展览会有很多好玩的东西和想法。 具体时间地点介绍如下...

Circ.us, Sep. 21, 2009
Here I Am Now, Entertain Me!
Although not a mass consumer brand, Kidrobot, designer of limited toys, apparel and other pop artifacts, recently schooled marketers on how to create a compelling and “sticky” initiative; one that held consumer attention over time. This mixed reality extravaganza provided ongoing real life engagement through mobile activation...

A7 Blog, Sep. 16, 2009
A Nice Set with Aerial7
Over the weekend, A Nice Set — the traveling exhibition of leading artist-designed slipmats [curated by the awesome crew at We Are Plus] — debuted at SOURCE. Presented by NeochaEdge and Jellymon, the Shanghai edition not only featured...

NeochaEDGE, Sep. 16, 2009
a nice set | exhibition opening party photos
Thanks for everyone who came out to the opening party of A Nice Set | Shanghai ! It was a great night filled with old friends, new faces, and a lot of amazing designs from around the world. We’d like to give a special thanks to the original curators We Are Plus, Singapore organizers AWE50ME, Melbourne organizers supermarkart and our sponsors Aerial7 and Vedett. The exhibition will be showing at SOURCE in Shanghai until September 28, so check it out if you couldn’t make the opening. Photos of the exhibition opening party below...

Angelo's Space, Sep. 14, 2009
A Nice Set @ SOURCE Shanghai
The opening party of a slipmat art show in Shanghai proves to be very interesting....

ninisum.com, Sep. 14, 2009
A Nice Set Shanghai
Screen-Printed Slipmats and Hand-painted Headphones for A Nice Set Exhibition Shanghai....

Shanghaiist.com, Sep. 14, 2009
Photos: A Nice Set @ SOURCE
Over the weekend, A Nice Set - the traveling exhibition of leading artist-designed slipmats (that thing you place over your vinyl records) - debuted at SOURCE. Presented by NeochaEdge and Jellymon, the Shanghai edition not only featured mats by international artists, it also was the first showing of original slipmat designs from Chinese counterparts...

Big Trouble in Little China, Sep. 13, 2009
A Nice Set
Last night Leon hosted an exhibition of slip mats designed by local artists. Here's Jordan (L) and Alex (R) taking in the show...

housevibe, Sep. 12, 2009
a nice set
if you are in shanghai from sept 12 thru the 28 check this event out. it should not be missed....

BestAdsonTV.com, Sep. 10, 2009
Gamer
Jeremy Hollister and his We Are Plus colleagues were commissioned by MTV to produce two custom tie-in spots cross-promoting the network's original series "Nitro Circus" and "Bully Beatdown"with the new theatrical release from Lakeshore Entertainment and Lions Gate Films, "Gamer."....

GetInspired.com, Sep. 10, 2009
mtv / gamer bully beatdown
...To illustrate the futuristic premise of “Gamer,” where humans can control other humans in mass-scale, multi-player online gaming environments, Jeremy and his colleagues shot original footage of a young gamer controlling players from both “Nitro Circus” and “Bully Beatdown.”...

ScaryIdeas.com, Sep. 10, 2009
MTV : Gamer Bully Beatdown
"We've have always enjoyed working with the Matt, Jessica and the rest of the team at MTV, they're very creative and fun to work with," said Jeremy Hollister. "The projects always have different challenges and a huge stylistic range."...

Shanghaibizz.com, Sep. 10, 2009
A Nice Set...
Check our calendar for more details....

Shanghaiist.com, Sep. 10, 2009
Around Shanghai: A Nice Set, Shanghai Sevens and FREE PIE
Just as a reminder, A Nice Set, the artistic placemat exhibition, starts tomorrow at 7pm! We'll be there, snapping pics of the artists and the Neocha Edge people! Check our calendar for more details....

kokomoo, Sep. 9, 2009
A NICE SET
在上海的朋友可以去看了。相信这个展览会有很多好玩的东西和想法。 具体时间地点介绍如下....

Shanghaieye.net, Sep. 7, 2009
Presser: event ‘a nice set’
Participating Artists: (China): Raylei, B6, Tyakasha, Yan Wei, Nini Sum, Jellymon, Kidplastik, Chairman, Shinjil, 96k; Rubberpixy; (International): Asif Mian, Ben Loiz & Carolina Chaves, Bob Kronbauer, Build, Carlos Rodriguez, David Ellis, Genevieve Gauckler, Gerry Villareal, Harmen Liemburg, Hanna Werning, Hort, Ian Wright, Ian “Swifty” Swift, Jeff Staple, Jeff Zimmermann, Jenni Kim, Jeremy Hollister, Jeremyville, Maki Kawakita, Marc Atlan, Ray Smith, Republic of Regina, Stephen Bliss, Judy Wellfare, Kai and Sunny, Kenn Sakurai, Kustaa Saksi, Luca Ionesco, Maceo Villareal, Stephan “Maze” Georges, Timothy Saccenti, Universal Everything, Value and Service, Yuko Shimizu and many more....

enoVation labs, Sep. 10, 2009
A Nice Set, Shanghai
If you’re interested in checking out a unique design exhibition this weekend, head over to the SOURCE for A Nice Set | Shanghai. Hosted by our friends at Jellymon and NeochaEDGE this event (on a global tour) features custom designed DJ...

ijoi, Sep. 8, 2009
A nice Set 上海
L'exposition en mouvement A Nice Set débarque le weekend prochain, 12 septembre, à Shanghai. Présentée par NeochaEDGE et Jellymon, les dessous de....

Mingo, Sep. 7, 2009
Toy Hunt NY
Since 2002, designer Paul Budnitz has been pushing the boundaries of what art toys can be in his iconic brand of super-premium vinyl toys, Kidrobot. Now, he is pushing the boundaries of what technology can do. As Android and other mobile platforms make QR codes an increasingly prevalent data tag format, why not have some fun with it? That’s exactly what Kidrobot did in Dunny Hunt 09 — a QR-based scavenger hunt around Manhattan, promoting Kidrobot’s Dunny Series 2009, from strategic creative studio WeArePlus...

Living on Brand Street, Sep. 6, 2009
Toys and games: my Dunny obsession
Collectible art toys are a whole world and although I am just a casual tourist in it, I am ever impressed by the creativity. It applies to marketing too — am watching KidRobot's wonderful idea for Dunny Hunt '09 NYC using QR codes. Please KidRobot, open a store in London. Your pop up boutique within Selfridges for the wicked Ye Olde English Dunny series was a smashing success and we want more...

New Media Monthly, Sep. 6, 2009
ny toy store mobilizes a scavenger hunt – kidrobot
It’s that time of year when fashion houses come out with fall fashion “look-books” that showcase their lineup of clothing, collectibles and accessories. One firm, Kidrobot, with stores in New York, San Francisco, Los Angeles, Miami and Dallas, and global distribution, is using a different approach to promote its designer toys. The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with the Kidrobot brand: QR codes...

Barcode.com, Sep. 4, 2009
QR Codes for Kidrobot Dunny
...This type of digital scavenger hunt is definitely an innovative way to not only engage consumers in your products, but also allow American consumers to adopt QR codes into their lifestyles. QR codes are ideal for this type of application because they can be placed anywhere—stickers, t-shirts, billboards and virtually any promotional item. Hopefully more American companies will use QR code campaigns successfully, just as Kidrobot has done...

CreativeSocialBlog.com, Sep. 3, 2009
kidrobot hunt and b-bot
interesting little campaign by kidrobot (speaker at creative social new york). it is attempting to get qr codes to work in the us through it's new 'dunny hunt' scavenger hunt game, to promote a new series of dunny toys...

Creativity-Online.com, Sep. 3, 2009
Creativity and Technology: Kidrobot: Dunny Hunt 09
Kidrobot fans are invited to download QR code readers onto their smartphones and then snap codes off promotional displays in secret locations around New York City and online. The codes allow players to collect daily virtual Dunnys, and make them eligible for various prizes, including the grand prize of a full set of 2009 Dunny toys....

Advertising Age, Sep. 2, 2009
Best Ads from Creativity: Kidrobot: Dunny Hunt Poster
Starting today, the Paul Budnitz-founded limited edition toy and apparel brand Kidrobot has kicked off a five-day, QR-code driven scavenger hunt to promote its 2009 Dunny collection, which launches on September 10...

Digital Examples, Sep. 2, 2009
Dunny Hunt QR code game in New York
QR codes are 2D barcodes, readable by camera phones, and are hugely popular in Japan, where over 60% of mobile phone owners claim to have used them...

MarketingNews.es, Sep. 2, 2009
Cómo aprovechar los códigos bidi en una acción no convencional
Los códigos bidimensionales se están usando cada vez más en campañas de marketing y en casos como el que destacamos son el centro de la acción. Para presentar su nueva colección de muñecos, Kidrobot, una firma con tiendas en Nueva York, Miami, Los Ángeles y Dallas, pero con distribución global, ha organizado una caza de códigos por las calles de la Gran Manzana de cinco días, que terminará el próximo 4 de septiembre...

NoMonsters.com, Sep. 2, 2009
dunny series 2009 – dunny hunt
interesting post off the blog of kidrobot founder paul budnitz this morning. from the fastcompany article: dubbed the dunny hunt, the 5-day promotional scavenger hunt involves downloading a free app–beetagg reader for the iphone and...

Papo de Cafe, Sep. 2, 2009
Kidrobot: Dunny Hunt Poster
Kidrobot lançou um QR-code para promover uma caçada para coleção Dunny 2009. Os fãs do Kidrobot são convidados a baixarem os QR em seus smartphones e códigos promocionais em que os jogadores recolhem diariamente Dunny’s Virtual, podendo trocar por prêmios, incluindo um conjunto completo de brinquedos Dunny. Via CreativityOnline.

1982*, Sep. 1, 2009
QR Code hunt in NYC
Kidrobot - Dunny Hunt ‘09 NYC | Scavenger Hunt | FRESHNESS - Established in 2003 | Sneakers, Toys, Shops & Fashion

BusinessWeek.com, Sep. 1, 2009
Business Exchange: Kid Robot’s QR Code Scavenger Hunt
As a promotional tie-in corresponding with the launch of their 2009 series of “Dunny” action figures, toy and apparel designers Kid Robot (with the help of creative ideas studio We Are Plus) have organized a mobile phone-based scavenger hunt in...

BrainPickings.org, Sep. 1, 2009
Kidrobot QR Scavenger Hunt
Why vinyl is at the cutting edge of technology, or how to scan your way around Manhattan...

DailyRadar.com, Sep. 1, 2009
iPhoneBlips: Dunny Hunt 09 NYC
Download a free QR Code Reader program to your phone. Here’s how: iPhone users, go to the iTunes App Store and download the free BeeTagg Reader . Blackberry and other smartphone users click here for to download a free QR Code Reader...

Fast Company, Sep. 1, 2009
Kidrobot Launches Mobile Scavenger Hunt
Kidrobot fans--who live in NYC and own smartphones--can now download virtual Dunnys--a.k.a. images of the company's latest line...

FloggingEnglish.com, Sep. 1, 2009
Dunny Hunt 09 paves NYC with QR Codes
Yesterday morning Kidrobot launched a digital scavenger hunt with Dunny Hunt 2009. The premise is super easy, follow the clues to find hidden promotional items and scan them. For every one you collect...

IMDB.com, Sep. 1, 2009
Kidrobot Launches Mobile Scavenger Hunt
...Qr codes have long been in use in Japan--from packaging to promotional fliers to brochures--easily scanned by taking a picture with a phone (any regular camera phone works)--but they have yet to be widespread in the U.S. They've been seen more recently though, with a Qr code on the cover of The Hills...

LoadedQuestions.net, Sep. 1, 2009
Dunny Hunt
So basically here’s the deal: the folks at KidRobot are promoting their 2009 Dunny line with a scavenger hunt. Between yesterday and this Friday, you can find QR codes around the city that unlock virtual Dunnies (you download an app for your iPhone that reads em). There’s even a map with clues to locations. Then, the more you collect, the better your chances of winning real life prizes (like the full set of 2009 Dunnys)...

MobileBehaviour.com, Sep. 1, 2009
News to Us: KidRobot's QR Code Hunt, LivingSocial Bring Team Buying to Facebook, Targeting through Wi-Fi and More
N.Y. Toy Store Mobilizes A Scavenger Hunt | MediaPost: To promote their 2009 Dunny series of toys, Kidrobot is using QR codes as part of a five-day scavenger hunt in New York City. Called "Dunny Hunt," the "big game" requires participants to use their smartphones to scan QR codes on Kidrobot promotional items hidden around town...

Noodleplay.com, Sep. 1, 2009
Kid Robot uses QR Codes to promote 2009 line of Dunnys
As a promotional tie-in corresponding with the launch of their 2009 series of “Dunny” action figures, toy and apparel designers Kid Robot have organized a mobile phone-based scavenger hunt in Manhattan centered around scanning....

PSFK.com, Sep. 1, 2009
Kid Robot's QR Code Scavenger Hunt
Kid Robot's QR Code Scavenger Hunt. 1 comments. Share. September 1, 2009. customonday-grimsheep. As a promotional tie-in corresponding with the launch of their 2009 series of “Dunny” action figures, toy and apparel designers Kid Robot...

StreetLevel.com, Sep. 1, 2009
KidRobot's Dunny Hunt NYC 2009
KidRobot is all about contests this month. If you're not in Cuba this week searching for Tupac, head on over to NYC for the latest contest, the 2009 Dunny Hunt. Kid Robot has iPhone and Blackberry applications that offer Dunny codes online and on the streets of NYC. Find the secret code, take a secret flick and add it to a virtual collection. The people with the most codes win prizes. Check out KidRobot for the Blackberry/iPhone readers and full details...

TOMOPOP.com, Sep. 1, 2009
The great Dunny Hunt of 2009 is on!
Kidrobot's got something a little different going on. Sure, they've done all kinds of contests before, but nothing like this. Introducing the Dunny Hunt '09, a huge scavenger hunt all across New York City and the Internet. The goal is to find QR codes posted online and on posters scattered across New York City itself. You'll have to have an iPhone or other smartphone to play along and download the appropriate QR code reader for your device, so not everyone can take part, sadly. Oh yeah, and there's that whole living in New York City thing to deal with, too...

USATODAY.com, Sep. 1, 2009
Kidrobot Launches Mobile Scavanger Hunt
Kidrobot fans--who live in NYC and own smartphones--can now download virtual Dunnys—a.k.a. images of the company’s latest line, the Dunny Series 2009, which launches Sept. 10. Dubbed the Dunny Hunt, the 5-day promotional scavenger hunt involves...

Velti.com, Sep. 1, 2009
Mobile marketing treasure hunt organised by toy firm
Kidrobot has unveiled a new mobile marketing campaign utilising quick response (QR) code technology. The toy and clothing company has organised a five-day treasure hunt in New York, which will see participants seek out a collection of virtual toys in order to be in with a chance of winning real merchandise...

VinylPulse.com, Sep. 1, 2009
Dunny Hunt ‘09 NYC
If you’re already on the hunt, Kidrobot’s Dunny Hunt ‘09 that is, then you know what this is all about. If not, hit up the special site that tells all and come back here when you’re ready...

Wireless Watch Japan, Sep. 1, 2009
QR Code Scavenger Hunt in NYC
...Principal Jeremy Hollister and co-creative director Judy Wellfare at We Are Plus got the idea after spending time in Japan. “This technology has been used in Japan for some time, but it’s still relatively new here in America,” says Hollister. “Creating a nice-looking, mobile-optimized Web site that functions properly was the biggest challenge.”...

2d code, Aug. 31, 2009
qr code scavenger hunt in new york city
successful decoders can collect daily dunny (a collectible vinyl toy) images and become eligible for prizes. we are plus created the campaign's mobile site and completed the programming required to administrate the scavenger hunt and...

84[area], Aug. 31, 2009
Dunny Hunt ‘09 NYC!
The hunt begins tomorrow at 10am on the streets of New York City! Find and collect your own set of virtual Dunny’s from Series 2009 and win huge prizes, including a full set of DS2009! Check out the Dunny Hunt web site to learn how to play and to set up your iPhone or Blackberry...

Branding Unbound, Aug. 31, 2009
KidRobot Launches Grown-Up Mobile Scavenger Hunt...
Mobile tricks aren't just for kids anymore - a lesson designer toy retailer KidRobot is teaching marketers. In a New York City-based promotion its Dunny collection of toys, the company has launched a massive, 5-day scavenger hunt for....

Crunchy Marketing Nuggets, Aug. 31, 2009
cracking the code
...and i read in mediapost about a scavenger hunt. it's being conducted by ny toy store kidrobot for their dunny series of toys. the best way i can describe these toys are small action figures that look like colorful, unusual rabbits...

FreshnessMag.com, Aug. 31, 2009
Kidrobot - Dunny Hunt ‘09 NYC | Scavenger Hunt
You may not be Alice in Wonderland, but going through the nooks and cranny of New York City in search for Kidrobot’s latest “Dunny” — an imaginary bunny figurine friend– shouldn’t be too far off from chasing a rabbit rushing for time. Of course, nothing will be as primitive in this chase where Kidrobot worked with We Are Plus to incorporate the QR code technology into this city-wide scavenger hunt...

GoMo News, Aug. 31, 2009
Cool mobile marketing campaign: a mobile barcode scavenger hunt
KidRobot is a New York company that makes limited edition toys and clothing, is running a massive scavenger hunt for adults around New York City during this week. People who want to play get clues that will lead them to a hidden QR Code on a single poster somewhere in ... The toys being given away are from the “Dunny” collection - and so this is being called the Dunny Hunt. Fans of KidRobot can get their clues via Twitter, the KidRobot newsletter or in any KidRobot store....

Jacob Leffler's Short Attention Span Theatre, Aug. 31, 2009
Indianapolis Advertisers/Marketers Don't Read This Post
...Okay, now that those folks are gone, check out this very interesting and progressive campaign run by the quickly growing, and popular underground toy company Kidrobot out of New York. Go HERE to see how they used QR codes and a fun scavenger hunt idea to promote their new line of Dunnies toys. This kind of initiative is not necessarily new and has proven effective in many cases...

JoeyTomatoes.com, Aug. 31, 2009
We Are Plus - Shu Uemura Cosmetics - Art of Beauty 2009
The brand movement specialists at strategic creative ideas studio We Are Plus (www.weareplus.com) are very proud to announce their latest project: a strategic brand film for the prestigious Shu Uemura cosmetics brand....

Mobile Blogs, Aug. 31, 2009
Kidrobot NYC’s Mobile Scavenger Hunt
QR barcode scavenger hunts garner great publicity for the company running them if excuted successfully. This week, in NYC, online rare toy and art retailer Kidrobot is running one of the most clever mobile scavenger hunts I’ve seen. Using mobile barcodes, players have to scour the streets of NYC this week (Aug 31 – Sept 4) to find secret Dunny Hunt codes and win prizes....

Mobile Marketing Watch, Aug. 31, 2009
Kidrobot NYC's Mobile Scavenger Hunt
According to Media Post, the company, whose products sell in over a thousand stores around the world, is using the New York program as a test, and plans to roll it out in the four other cities in which it has stores — and perhaps elsewhere. Ad firm We Are Plus’s principal Jeremy Hollister and co-creative director Judy Wellfare got the idea after spending time in Japan. “This technology has been used in Japan for some time, but it’s still relatively new here in America,” Hollister told Media Post....

MyRPPL.com, Aug. 31, 2009
Dunny Hunt 09
Great interactive contest idea from Kid Robot....

Racked.com, Aug. 31, 2009
stunts: kidrobot's high-tech scavenger hunt
Soho's toys-for-adults emporium Kidrobot launches its latest series of collectible three-inch Dunnies this fall, and to celebrate, they've come up with an elaborate scavenger hunt using technology that is, they assure us, all the rage in Japan...

ScLoHo's Collective Wisdom, Aug. 31, 2009
monday night marketing news
...the codes are central to kidrobot's five-day scavenger-hunt in new york city called "dunny hunt." the effort, highlighting kidrobot's 2009 dunny series of toys, requires participants to use their smartphones to scan qr codes on kidrobot...

Stephen Gates Blog, Aug. 31, 2009
Kidrobot creates NYC QR code hunt
Kidrobot has always been pretty savy about using social media to influence their customers and launch new toys. They used MySpace to launch a special Peecol figure where very small numbers of a special figure would be available for free at strange locations like a Chinese take-out stand if you knew the location and secret word you got through MySpace. This morning they launched a new content to hype the launch of their latest Dunny toys where contestants search New York City from today through Friday for secret Dunny Hunt QR codes to build your a virtual collection of up to 22 Dunny Series 2009 virtual toys. They have posted a crude site with the rules, leaderboard and 7 starter locations to get you going...

SwaggerDap.com, Aug. 31, 2009
Kidrobot Dunny Hunt 2009 NYC
Getting ready to release their highly anticipated 2009 Dunny set, Kidrobot is launching a great marketing event in their first Dunny Hunt 2009, held in NYC...

TheOriginalWinger.com, Aug. 31, 2009
Dunny Hunt ‘09 NYC…. wait, what!!!
Ok, how we didnt know about this, I have no idea.. ..And if the BP_TOW crew doesnt catch a red-eye to NY to crush this event, we will be eagerly waiting to dominate the Dunny Hunt ‘09 LA, or the Dunny Hunt ‘10 wherever it is… spotted at freshnessmag.

toysetc, Aug. 31, 2009
Dunny Hunt NYC!
The reason why we love NYC. There are literally scores of activities. Here [link] for more details. A complete set of Dunny Series 2009 [blogged] waiting to be won!

Vizitag.com, Aug. 31, 2009
Dunny Hunt 09 NYC
Kidrobot is using QR codes placed around Manhattan to link to a mobile microsite where snappers can register and win prizes. The more codes you snap the better your chance of winning a prize and each one you snap adds a virtual dunny to your collection. You can use an online Maps & Clues page for hints on where to find codes...

Creativity-Online.com, Aug. 30, 2009
kidrobot: dunny hunt poster
Starting today, the Paul Budnitz-founded limited edition toy and apparel brand Kidrobot has kicked off a five-day, QR-code driven scavenger hunt to promote its 2009 Dunny collection, which launches on September 10. Kidrobot fans are invited to download QR code readers onto their smartphones and then snap codes off promotional displays in secret locations around New York City and online. The codes allow players to collect daily virtual Dunnys, and make them eligible for various prizes, including the grand prize of a full set of 2009 Dunny toys...

Lucire.com, Aug. 28, 2009
Lucire Insider
We Are Plus has worked with Shu Uemura Cosmetics on its new brand commercial, Art of Beauty 2009. The final film is three minutes long, but the company has provided this one-minute clip.

MediaPost's Marketing Daily, Aug. 28, 2009
NY Toy Store Mobilizes A Scavenger Hunt
One firm, Kidrobot, with stores in New York, San Francisco, Los Angeles, Miami and Dallas, and global distribution, is using a different approach to promote....

CGNews.com, Aug. 27, 2009
We Are Plus Adds to Fashion Marketing Portfolio
The brand movement specialists at strategic creative ideas studio We Are Plus are very proud to announce their latest project: a strategic brand film for the prestigious Shu Uemura cosmetics brand....

Popieces, Aug. 27, 2009
Shu Uemura "Art of Beauty 2009"
Shu Uemura "Art of Beauty 2009" by We Are Plus...

FashionIndie.com, Aug. 26, 2009
Shu Uemura "Art of Beauty 2009"
We Are Plus (www.weareplus.com) are very proud to announce their latest project: a strategic brand film for the prestigious Shu Uemura cosmetics brand....

Scavenger Hunt Ideas, Aug. 26, 2009
Technology meets Scavenger Hunts – Cool Scavenger Hunt Ideas
Have you seen it yet? KidRobot, a New York Kids Toy and Fashion company is running a scavenger hunt with a bit of a twist. They have taken the hugely popular QR code (a type of barcode) format that can be read with the use of a free reader loaded onto your mobile and placed them around New York City. For evey QR Code (or Dunny code as they like to call ‘em) you find your collection of Virtual Dunnys Grow...

ExistingVisual.com, Aug. 25, 2009
Kidrobot / We Are Plus
Visit the Source: Dirty Mouse....

thegraffik, Aug. 25, 2009
Kidrobot / We Are Plus
From Kidrobot / We Are Plus...

DirtyMouse.co.uk, Aug. 25, 2009
Kidrobot / We Are Plus
We Are Plus have just launched a funky new microsite for Kidrobot’s Fall Lookbook....

NeochaEDGE, Aug. 24, 2009
event | a nice set, shanghai: Exhibition Opening Party /// Sept 12, 2009, 19:30; Exhibition Dates /// Sept 12 - Sept 28, 2009
...First conceptualised by Jeremy Hollister of New York creative studio Plus et Plus and Jeff Staple of Staple Designs and The Reed Space, A Nice Set invites leading artists to customize a pair of blank slipmats with dimensions of the canvas as their only constraints....

acanned.com, Aug. 23, 2009
A Nice Set
A Nice Set | Shanghai...

StreetLevel.com, Aug. 20, 2009
Kid Robot Fall 2009
The good folks over at Kid Robot have quickly become as known for their threads as they are their high-end toys. KR recently unveiled its Fall 2009 line which is said to be based on "non-conformists in structured settings." With designs from Kansas City-based toy artist MAD, the line has taken on a more cut and sew direction. Their look book, shot in the Scottish countryside by French bubble-fetishist and photographer TILT, features a host of new t-shirts, polos, hoodies and blazers. Unfortunately, toys are still sold separately. Check out KR's entire fall line via their newly designed look book, courtesy of We Are Plus here.

The Lucky League, Aug. 20, 2009
Kid Robot F/W09 Released
Kid Robot has unveiled their new material for the upcoming seasons. KR is a household name now, yup! More pics below.

What I Feel Is Hot, Aug. 20, 2009
Kid Robot - Fall 2009 Collection lookbook
Posted by Prosice. Labels: fashion....

FRESHNESS, Aug. 19, 2009
Kid Robot - Fall 2009 Collection Lookbook Microsite
...With a mind to give the Fall 2009 collection and lookbook a concise look and presentation it deserves, Kid Robot enlisted the help of We Are Plus to create a more interactive microsite where fans can check out the lookbook in greater detail with easier access. The microsite has an unfinished collage look to it that translates both simplicity and realism that corresponds to the overall stylistic direction of the lookbook....

PreQuel Magazine, Aug. 19, 2009
New KidRobot Lookbook
Check it out here....

NiceProduce.com, Aug. 1, 2009
Record Time, Melbourne Launch

...The Record Time show launched last week at Gorker Gallery in Melbourne. Featuring the addition Melbourne finest, the show will be on display for another coupel of weeks. So head down and check it out. The Good Folks website has clocks for sale and will be updated with the new clocks (including Meggs’ clock which is dope) shortly, keep checking it out....

Adobe InDesign Magazine, June/July 2009
Meet the InDesigners at Sesame Street

"The Electric Company Magazine" is produced by Sesame Workshop as an educational resource for children 6 to 9 years old. It captures the frenetic, fun feeling of the television show, while offering educational games and articles. Design by Plus; illustrations by Jesse Hamm, Dario Brizuela, and Plus.

TheVine.com.au, July 28, 2009
Record Time
Lasers, time-travel, vinyl, art. Okay, not actually time-travel. But time. And movement. On the surface it seems like a concept that is perhaps over-constrained and over-curated - verging on pretentious ... it's a record, it's a clock, it's laser etched. But this is tightly curated show that has produced some amazingly diverse pieces from some really hot names from across the spectrum of artists, designers, typographers - local and international. It actually isn't pretentious. It's just awesome....

BestAdsonTV.com, July 20, 2009
AMC "Story Matters Here: Story Elements"
On-air ID for AMC from We Are Plus. We Are Plus created this on-air ID as part of their latest branding work for AMC under the direction of Linda Schupack, AMC's SVP, Marketing, Geoff Whelan, AMC's VP, Brand Creative Director, and their colleagues.

AdsoftheWorld.com, July 15, 2009
Story Matters Here: Story Elements
Creative Agency: We Are Plus; Creative Directors: Jeremy Hollister, Judy Wellfare; Projects Director: Zu Al-Kadiri; Production Company: We Are Plus, New York, USA; Creative Directors: Jeremy Hollister, Judy Wellfare; Executive Producer: Zu Al-Kadiri; Editor/Mixer: Judy Wellfare; Animator: Laura Rieland; Assistant Editor: Kelly Burns; Music: APM.

TheInspirationRoom.com, July 15, 2009
AMC What Makes A Great Story?
AMC (originally American Movie Classics Company) has a promotional ID running asking the question, “What Makes a Great Story?” The ID is linked with the new slogan, “Story Matters Here”, unveiled in May 2009....

Adland.tv, July 13, 2009
AMC "Story Matters Here: Story Elements" (2009) :30 (USA)
Latest AMC on-air ID from We Are Plus. Enjoy!

CreativeSINergy, June 18, 2009
Brian Chia featured in touring exhibition
33 artists from around the world were invited to design one of a kind sets of slip mats for a touring exhibition and book which would explore the way visual art and music hang together. The show was curated by Plus et Plus, and conceptualized in collaboration with The Reed Space....

Awe50me.com, June 4, 2009
A NICE SET SINGAPORE - JUDGES CHOICE

THE AWE50ME JUDGES: ...Jeremy Hollister (PLUS, NY)...

NiceProduce.com, May 26, 2009
Record Time

As a follow up to the Refill 7 show, Luca Ionescu, designer, typographer and art director brings us Record time, an exhibition of lasered vinyl time pieces. 24 local and international artists, designers and Typographers explore the notion of time by laser etching and cutting their art on vinyl records. Alife . Andrew Van Der Westhuyzen . Arbito . Alex Trochutt . Andy Howell . Bigfoot . Ben Brown . Cody Hudson . Dan Funderburgh . Deb . Eric Elms . Jeremy Hollister . Joseph Allen . Jeremyville . Jonathan Zawada . Kid Acne . Kelvin Ho . Luca Ionescu . Matt French . Michael C Place . Michael Leon . Marok . Phibs . Tilt . Todd Bratrud....

Picked by Six, May 22, 2009
Record Time

May 15th — 31st: Record Time — An exhibition of lasered vinyl time pieces....

ThinkingForaLiving.org, May 22, 2009
Blog/Record Time

Record Time is a tribute to the vinyl record that was curated by Refill Magazine and produced by Good Folk. With the increasing consumption of digital music, disused vinyl records now gather dust the world over, many of which lie in scratched piles at book exchanges, permanently abandoned. Record Time brings new life to these obsolete objects and features the work of Alife, Andrew van der Westhuyzen, Arbito, Alex Trochutt, Andy Howell, Bigfoot, Ben Brown, Cody Hudson, Dan Funderburgh, Deb, Eric Elms, Jeremy Hollister, Joseph Allen, Jeremyville, Jonathan Zawada, Kid Acne, Kevin Ho, Luca Ionescu, Matt French, Michael C. Place, Michael Leon, Marok, Phibs, Tilt and Todd Bratrud.

izrock.com, May 15, 2009
RECORD TIME

...Featured Artists: JEREMY HOLLISTER....

SLAMXHYPE.com, May 14, 2009
Rocket Time

I am involved in Luca Ionescu’s new project that opens tonight. Come on Down!!!!

ChangetheThought.com, May 13, 2009
Record Time

RECORD TIME. AN EXHIBITION OF LASERED VINYL TIME PIECES: 24 LOCAL AND INTERNATIONAL ARTISTS, DESIGNERS AND TYPOGRAPHERS EXPLORE THE NOTION OF TIME BY LASER ETCHING AND CUTTING THEIR ART ON VINYL RECORDS.

BigfootOne.com, May 12, 2009
Record Time

There's a group show i'm involved in on May 15th in Sydney Australia... each artist is represented with a laser etched vinyl record clock. everybody out there in the area should check it out: RECORD TIME. An Exhibition of lasered vinyl time pieces....

NAJAHEAD.com, Apr. 11, 2009
Matthew Dear - Don and Sherri

From the album Asa Breed on the Ghostly International label, this video premiered on MTV2's subterranean, 10.22. Directors Judy Welfare and Jeremy Hollister....

Culturepush.com, April 27, 2009
A Nice Set (Singapore): Slip-mat Competition

First conceptualised by Jeremy Hollister of New York, creative studio Plus et Plus and Jeff Staple of Staple Designs and The Reed Space, the original A Nice Set invited an appropriately-portioned 33 and 1/3 artists to customize a pair of blank slip-mats; with the dimensions of the canvas their only constraints. The figure 33 and 1/3 represents the standard Revolutions Per Minute of a record turntable; while the 1/3 artist is represented by 10-year-old Maceo Villareal....

Culturepush.com, April 27, 2009
A Nice Set (Singapore): Slip-mat Competition

First conceptualised by Jeremy Hollister of New York, creative studio Plus et Plus and Jeff Staple of Staple Designs and The Reed Space, the original A Nice Set invited an appropriately-portioned 33 and 1/3 artists to customize a pair of blank slip-mats; with the dimensions of the canvas their only constraints. The figure 33 and 1/3 represents the standard Revolutions Per Minute of a record turntable; while the 1/3 artist is represented by 10-year-old Maceo Villareal...

POST Magazine, March, 2008
POSTING FOR NEW MEDIA

A boutique design studio with full post production capabilities, New York City's Plus et Plus (www.plusetplus.com) was primarily doing traditional TV projects when it opened in 2002. Today new media comprises about one-third of its business, and the sector - fueled by clients like Nike and Mac cosmetics - is growing every year. "New media is growing in a lot of ways; it's not just all kids' applications," notes Jeremy Hollister. "We still see TV projects repurposed for the Web, but more and more are developed exclusively for the Web or they are viral films designed for various platforms."...

Feedhere.com, Feb. 28, 2008
Seed, Hardstaff and Plus et Plus run Tokyo

The creative and production arm of onedotzero drafts Seed, Johnny Hardstaff and Plus et Plus from its galaxy-wide network of talent and puts them through their paces for Asics’ sponsorship of the Tokyo Marathon. Watch the Plus et Plus film...

International designers Network (IdN), Feb. 28, 2008
A Nice Set: A Slice of Contemporary Music Culture from 33 and 1/3 artists, curated by Plus et Plus

Just as DJs distill the work of many musicians into a new and larger entity, creating a separate experience for the audience, so visual artists are tapping into their own cultural surroundings, sampling the influences they have accumulated, and integrating them into their work. Both the visual artist and the DJ can be seen as "selectors" who draw from trends and fads, the finished product being their interpretation of the art around them....

AmieTV, Feb. 25, 2008
Video 3: Don And Sherri (Original Mix) by Matthew Dear

Using mirrors and a semi-circular 5-camera rig, directors Judy Welfare and Jeremy Hollister created the effects in this video -- and had Matthew Dear hanging off the side of a truck the whole time!

Digital Arts Magazine, Feb. 8, 2008
Plus et Plus team with Milton Glaser for SEED animation

Plus et Plus recently worked with legendary graphic designer Milton Glaser to create a lush and elegant animation for SEED (Schlumberger Excellence in Educational Development), a non-profit global education program for 10 to 18 year olds funded and operated by Schlumberger Limited (www.slb.com)....

ItsArtMag.com, Jan. 14, 2008
Making Of SonÄka By Plus et Plus

IT'S ART Can you tell us more about the pipeline used to produce this commercial? Zu Al-Kadiri: Plus et Plus came up with the concept, designed the storyboards boards, executed all of the 3D animation, did all Flame compositing and supervised the music composer to come up with the score. Once the layout was done in Maya with the help of placeholders, later the Simulation was done in Realflow and then the mesh was imported back to Maya and rendered in mental ray .Then multiple passes were rendered out and composited with very realistic optical effects inside Flame in order to achieve a cinematic look....

Dexigner.com, Jan. 7, 2008
Plus Et Plus Captures Fluid Elegance for Sonaka Vodka

Plus et Plus, the innovative 5 year old creative studio behind all manner of imaginative commercial, broadcast, brand content, and much more, recently created a viral video piece for Sonäka, a new brand of premium vodka. As the first piece of promotional material for the as-yet-unreleased ultra pure vodka, the Austrian distiller had high hopes for Plus et Plus' work...

Feedhere.com, Jan. 7, 2008
PLUS ET PLUS AND THE ART OF VODKA

The oh-so-over-crowded premium vodka shelf will have yet another new entry soon, it’s called Sonäka and is distilled in Austria. The actual release of the product is preceeded by this new online promo from NY studio Plus et Plus using Flame, Maya and Sapphire Sparks. Plu et Plus CD Judy Wellfare: "We wanted the environment to be striking and visceral, yet still keep viewers focused on the beautiful acrobatics the liquid is performing. In the compositing session, we added gloss, treating the piece as if it had been shot on film, adding lens flares and other atmospheric effects that react to the surface of the liquid."

Dazed Digital, Dec. 7, 2007
Matthew Dear's New Video

From his very first 12" to this year's stunning Asa Breed LP, Matthew Dear has been switching the masses on to his unique blend of minimal techno and electronic pop. For the video to "Don and Sherri", a haunted stand-out track from the album, production company Plus et Plus decided to rig up a five-camera system and film Matthew singing on the back of a truck while they drove round New York...

International designers Network (IdN), v14n3, 2007
Fashion Graphics Issue

What happens when fashion takes off its glamorous coat? It is still fabulous, thanks to graphic designers who are involved in almost the entire creative process: from illustration and packaging to runway presentation and marketing. Featuring Plus et Plus... 

Random Circuits, Oct. 21, 2007
Matthew Dear - Don and Sherri

Matthew Dear can do it all, whether it is techno as Audion, minimal as False, or danceable pop using his given name. He also has another alias, Jabberjaw, under which he has released material on Perlon. Although he has so many projects he doesn’t half-ass any of them and that is what makes him so great. Matthew Dear has released the second single from the terrific Asa Breed, ‘Don and Sherri’, on Ghostly International - a label he helped start. Here’s the video (Directed by Judy Wellfare and Jeremy Hollister)...

BURNLAB LAB Report, Oct. 19, 2007
Don and Sherri

The video for Matthew Dear's latest single Don and Sherri was relased today. Co-directed by Judy Wellfare and Jeremy Hollister, we are told that the video layers were not superimposed in post, but created with multiple projection surfaces. I feel a little dizzy now.

Dexigner.com, Oct. 14, 2007
Plus et Plus Rebrands AMC

Plus et Plus, a creative boutique located on New York's West 26th Street, recently created a complete on-air reface for AMC, informed by the network's tagline, "The Future of Classic." Plus et Plus provided AMC with an eclectic mix of network IDs, image spots, stunts and promotional toolkit systems, franchise packaging, a navigation toolkit, and color palettes and typography, as well as a plethora of off-air collateral including business cards, stationary, merchandise, and website concepts....

Digital Arts Magazine, Oct. 11, 2007
Plus et Plus rebrands AMC

Plus et Plus, a creative boutique located on New York’s West 26th Street, recently created a complete on-air reface for AMC, which was based around the network’s tagline, 'The Future of Classic'. The company Plus et Plus provided AMC with an eclectic mix of network IDs, image spots, stunts and promotional toolkit systems, franchise packaging, a navigation toolkit, and colour palettes and typography, as well as a plethora of off-air collateral including business cards, stationary, merchandise, and Web site concepts. The new look, infused with a fashion sensibility, reemphasizes the attraction and 'cool factor' of classic American films and stars....

Contagious, Aug. 2, 2007
Formavision and Coke

Branded curation. Have we not been telling you that this is a definite growth area for 2007 and beyond? Further proof comes in the form of New York art bods Formavision helping Coca-Cola to design and curate the exhibition content in their New World of Coca-Cola which opened in Atlanta in June this year. For the central hub, Formavision created a large-scale mural in collaboration with New York design studio Plus et Plus intended to represent a lively and abstract projection of the earth. The designers took inspiration from the cartographic legacies of Galileo and Copernicus to re-imagine a map, introducing op-art elements and positive words in various international alphabets. The mural apparently symbolizes the optimistic outlook of the Coca-Cola Company on the world. Blimey! We can’t remember the last time we channeled Copernicus. Actually, we’re on deadline for this quarter’s Contagious magazine, so if we’re channeling anyone it’s Nostradamus....

Adobe Magazine for Creative Professionals, June 2007
How It's Done: Homemade, Only Better

When you ask regular people to create content, you have to be prepared for regular quality. JWT skirted this common UGC pitfall by pairing customer videos with professional animations. Each animation was as unique as the story it depicted, and all featured a homemade, organic style. To create a deep library of animated videos, JWT partnered with animators around the world, including New York-based Plus et Plus, Caracas, Venezuala-based Dancing Diablo, and their own in-house animators, JWTwo Animation.

SHIFT, May 2007
PEOPLE | JEREMYVILLE

...I was just in a skate deck show by Refill Magazine called Refill 7. Others in it include Marok, Rostarr, Jeff Staple, Marc Atlan, Andy Jenkins, Jeremy Hollister, Dmote, Merda, Bigfoot, Fafi, Tilt, Mist, Monster Children, Rinzen, Maya Hayuk, Cody Hudson, Luca Ionescu, Michael Leon, and lots more....

Creativity, April, 2007
jetBlue: Brian

Animation Company: Plus et Plus

Creativity, April, 2007
jetBlue: Chris

Animation Company: Plus et Plus

Creativity, April, 2007
jetBlue: Graham

Animation Company: Plus et Plus

Creativity, April, 2007
jetBlue: Melissa

Animation Company: Plus et Plus

Creativity, April, 2007
jetBlue: Mikhail

Animation Company: Plus et Plus

Creativity, April, 2007
jetBlue: The Steins

Animation Company: Plus et Plus

SHIFT, February 2007
HAPPENING | A NICE SET IN TOKYO

...Nice Set masterminds Jeremy Hollister and Jeff Staple flew into town from New York that night and headed straight for their project's opening, joined by VIPs such as Nike's Fraser Cooke and Takashi Hasagawa, Ito of Warp Japan, Photographer Yonehara and Model Sakiko Sugamo seen on Staple's look book, Levi's Mike Ikeda, and others who came down to check out the slip mats and the impressive DJ roster at the event....

Feedhere.com, Feb. 6, 2007
THUNDERMUTT in LA

...Each artist has hand made (or hand painted) a special object to be inserted into the hollow head of each of their 100 Thundermutts. One artist hand painted 100 bottle caps, another hand painted 100 peanuts…one set even contains 100 glass vials of captured New York rain water. The following artists will be attending, signing their toys: Kristian Olson, Kai & Sunny, Plus Et Plus, Mick Marston, I Love Dust, Tristan Eaton, Gary Baseman....

Creativity, March 20, 2007
BOOKS: Wearable Art From Japan's Beams T

Beams T, a Japanese T-shirt design/retail chain whose motto, appropriately enough, is "Art for Everyday," has more than 350 of its designs, many created by artists from around the world, showcased in T-Shirt Factory. The $24.95 Collins Design paperback features, for instance, the work of Ryan McGinness, Dalek, Geoff McFetridge and Jeremy Hollister, as well as a host of Japanese artists including Yoko Ono. In addition, the book offers a DIY touch: a CD-ROM of iron-on designs from 10 Japanese artists, which can be downloaded and printed to transfer paper. Some spreads from T-Shirt Factory are seen here....

Adweek, Nov. 13, 2006
Best Spots of October 2006: JetBlue Airways "Josh P&D Brown/Karaoke"

Is JetBlue an "airline worth singing about?" These guys think so, and sing along to words and images written on large cards. Production Company: PLUS ET PLUS/New York; Executive Producer: Anthony Garetti; Director: Jeremy Hollister; Director of Photography: Jeremy Hollister; Editorial Company: PLUS ET PLUS, New York; Editor: Ryan McKenna....

Heavy-Backpack.com, July 13, 2006
Heavy Backpack loves... Plus et Plus

Plus et Plus is a NYC studio with an edge for motion graphics. It is founded by Jeremy Hollister, a Director and Designer whose work has been featured internationally, including projects for MTV2, US Sci Fi Channel, ESPN and the MTV Movie Awards, Sony Ericsson, Volvo, and the US Open. He was also featured in ResFest in 1999 and 2001....

Adweek, June 23, 2006
Best Spots of May 2006: JetBlue Airways "Brian Burik"

A JetBlue customer is boarding his flight when he realizes he left his new iPod in his rental car. A JetBlue representative comes to his rescue. Production Company: Production Company: PLUS ET PLUS, New York; Director: Jeremy Hollister, Judy Wellfare; Editor/Animator: Ryan McKenna....

Spark* (Creativity Magazine), Oct., 2006
Forward Thinking

...Boutique is particularly proud of its authorial, more entrepreneurial component. Artists work on self-initiated projects and solicit them to prospective producers in the marketplace. "Tristan Eaton, Jon Burgerman, Dave Needham, and Adrian Johnson are creating concepts for a Disney TV series, Plus et Plus is organizing an exhibition of customized DJ slipmats created by graffiti artists, visual artists and graphics designers associated with that culture, and illustrator Gary Baseman has a book coming out in the fall of 2006 called I Melt in Your Presence," shares St. Pierre....

Creativity, Sep. 27, 2006
EVENTS: Bernstein & Andriulli/Thundermutt Book and Toy Launch Party in New York

On Sept. 29, 7-11 p.m. at Neo Studios, 628 Broadway, Bernstein & Andriulli celebrates its 14th year of international illustration books and the third year of its "Love or Money" series, featuring the "esoteric, aspirational work our artists do out of love of their craft, and the commissioned work they do for money," as the preface puts it....

étapes:122, July 2005
Hautes pulsations

Fondé à New York en 2002, le studio Plus et Plus réalise clips vidéo et publicités, variant ses expérimentations stylistiques pour satisfaire une clientèle prestigieuse et diversifiée. Découverte, en compagnie de Laetitia Sellam, de techniques et de styles en perpétuel renouvellement, reflet de l’état d’esprit des fondateurs de ce jeune studio....

SHOOT Magazine, June 17, 2005
Plus et Plus Captures Roaring '20s For Animated M.A.C. Branding Video

In line with the Bohemian-chic fashion trend taking hold this summer on women from coast to coast, M.A.C. (Makeup Art Cosmetics) is promoting its summer collection D'Bohemia. Yet the in-store video that the team at creative studio Plus et Plus, New York, created for their client refers to an age prior to the loose 1960s and '70s. In the almost two-minute long "D'Bohemia," the style of the 1920s comes to the forefront through enhanced black-and-white photos and postcards that capture the era....

DigitalArtsOnline.co.uk, June 13, 2005
American Design

...“I think that most of the US influences come from popular culture, especially if you look at broadcast design,” says British designer Judy Wellfare of New York-based creative services firm Plus et Plus. “Some print design has more historical inspiration.”...

MMeiser.com, Feb. 4, 2005
ColdCut, 'Music for 18 Musicians' - a different sort of music video

I sift through dozens of video feeds every day. Sometimes it can become a little tedious, but sometimes I stumble across an unexpected surprise which makes it all worthwhile. This is a promotional music video for the ColdCut track titled 'Music for 18 Musicians' but it's full of facinating and beautiful abstractions and whitespace both visually and audibly. It's six and a half minutes long, so I suggest downloading it, sitting back, putting your feet up and playing it full screen....

BryanBoyer.com, Feb. 2, 2005
Steve Reich, Jeremy Hollister, Coldcut

Tonight I came across my copy of Gasbook 9 - Insect and sat down to watch a few of the pieces on the DVD. This video by Jeremy Hollister has always been my favorite on the disc, if not one of my favorite motion graphic pieces in general. Stills from the excellent music video for Coldcut's remix of Steve Reich's "Music for 18 Musicians" directed by Jeremy Hollister....

fxguide.com, Dec. 13, 2004
Plus et Plus - VH1's Next Stop Hip Hop

Plus et Plus, the New York-based creative services firm has recently completed design and production on a show package for VH1's newest series Next Stop Hip Hop. The show is scheduled to air in early 2005....

Creativity, June, 2004
Getty's "Big Idea"

For a new film series called "The Big Idea," Getty Images harnessed the vision of seven international design and directing talents and charged them with nothing less than interpreting and translating the titular notion to moving images. The initiative and the resulting films were intended less as a demonstration of the depths of Getty's image resources than of a new way of looking at idea and image creation and manipulation. "We wanted to explore how creative concepts come about," says Getty SVP-creative director Lewis Blackwell. "We decided to do this by collaborating with some of the best of the new breed of filmmakers. We wanted to stimulate and challenge creatives to see that the way we think and the resources that we work with determine just how big our ideas can get." Getty sought out imagemakers from across the U.S., Europe and Asia and invited them to create short films based on "the big idea," but the brief was left enticingly, and challengingly, open-the only stipulations were that the films be comprised of at least half Getty content (though most of the filmmakers used more), and all materials sourced and downloaded in hi-res from www.gettyimages.com. Big Idea filmmakers include designer/director Jeremy Hollister and his design shop Plus et Plus....

fxguide.com, Aug. 30, 2004
Plus et Plus Creates Poetry in Motion For 2004 US Open Promo Campaign

For the fourth time in as many years Jeremy Hollister, Creative Director of New York-based creative studio Plus et Plus, has collaborated with USA Network's in-house creative team to create another innovative promotional campaign for the US Open. Led by USA's Senior Vice President, Marketing and Brand Strategy, Chris McCumber, Vice President/Creative Director Lorenzo de Guttadauro, and Executive Producer Carla Sacks, the team set out to continue the tradition of creating groundbreaking promotion for one of the nation's hallmark sporting events. The campaign will air though September 12th....

SHIFT, June 2001
HAPPENING | JEREMY HOLLISTER "PEACEKEEPING"

...Peacekeeping is the latest body of work from Mr. Hollister who has adorned the pages of Shift through his work for Manhattan Transfer and his contributions to Gasbook. Widely known as a prolific broadcast/motion graphics designer, my report focuses solely on a series of still images invoking ideas of war through it's representation of soldiers, tanks, and choppers. The irony, or rather it's cunning lies in the use of the peace symbol as the primary element in creating each of the images. Unlike much of the ASCII art we are familiar with (think M/M) which provide commentary on symbol/image, there is a nuance to applying such a politically charged icon as the peace symbol in order to create these images that embody power and destruction....

SHIFT, October 1999
PEOPLE | JEREMY HOLLISTER

Jeremy Hollister is a visual effects artist living in NYC and working mainly for music videos and television commercials. He sent us a videotape. It's a promotional video for the ColdCut track titled 'Music for 18 Musicians' on the Reich Remixed album, and the beautiful visual soundscape fascinates viewers' eyes. He has done a number of promos. We interviewed him about the broadcast design scene in the US etc....


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