DWA Case Study


		CASE STUDY

HDTV Solutions Makes Successful Debut at Herring on Hollywood, Earns Recognition, Seizes Marketshare

Public Relations Campaign Designed and Executed by The Darnell Works Agency Supports HDTV Solutions through Early Evolution of DTV

HDTV Solutions, Inc., a Santa Monica-based provider of consumer and professional digital television-related products and services established by Ted Schilowitz in 2000.

Challenge
Design, develop and execute a cost-effective launch campaign to support HDTV Solutions' early market positioning efforts and business developments -- and its mission-critical investor relations needs. Then, provide ongoing external communications support as scope of services and product offerings develop.

Approach
Consulted with Ted Schilowitz at early stage of company development to create viable media and marketing strategy to complement company’s growing capabilities and its increasing opportunities. Helped to focus company’s messaging for internal and external communications. In support of the company’s launch at Herring on Hollywood 2000, domain registration was established for HDTVSolutions.net -- and a custom Web site was created and launched, complete with a detailed company background information. Press kits were created and distributed to targeted members of the media, analysts and other DTV industry pundits. Following the successful launch, support of high-priority projects continues along with active consulting to address specific issues, developments and opportunities. Proactive Web and business developments continued as the digital television marketplace expanded and Ted applied his growing expertise to a variety of high-level enterprises offering original products, as well as those putting high-definition television production and distribution to work.

Results - Highights

Strategic consulting helped launch company, build principal Ted Schilowitz's reputation and build positive recognition within the global DTV production and post-production communities.

Media highlights included coverage in Broadband Industry News, Communications Daily, Design In Motion, CommVerge, Digital Journal, Digital Television, DTV Professional, eMedia Pro, HDTV Buyer, Internet News.com’s Business News, Local Business Los Angeles, Los Angeles Technology News, Mark’s Monday Memo, TV Digest, TV Technology, Videography and Warren’s Cable Regulation Monitor.

Updated and expanded website continued supporting high-level strategic consulting and business developments.

eCommerce solution integrated into HDTVSolutions.net plus tightly-focused Web marketing generated significant monthly income on licensed products.

Strategic efforts expanded product offerings and sales activities as company’'s opportunities in evolving marketplace continued to unfold.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.