Advertising Age, Jun. 21, 2003
CRISPIN PORTER IKEA 'LAMP' SPOT WINS FILM GRAND PRIX
For the second year in row, the special Lion for excellence in music went to Nike, this year for "Before," which features a symphonic tune-up created by Endless Noise. 

Shoot, Jun. 20, 2003
Creative Showcase:  Endless Noise Cares For CIGNA
Four commercials—"George" (:60/:30), "Patricia," "Bill" and "Cheryl" (all :30s)—feature portraits of benefit managers giving their perspectives on job responsibilities. "Every benefits manager has a story to tell," states the voiceover by Donald Sutherland. "At CIGNA, we provide employee benefits that hear them. CIGNA: a business of caring." MUSIC: Endless Noise, Los Angeles. Jeff Elmassian, lead composer; Andy Rehfeldt, additional composer; Celia Williams, executive producer; Kacy Palmieri, producer.

Design In Motion, Jun. 3, 2003
W+K, Endless Noise Receive Honors for Nike 'Before'
At the gala 2003 D&AD Awards ceremony in London, commercial music and sound design company Endless Noise shared in Wieden + Kennedy Portland's win of a D&AD Silver Award (Yellow Pencil) for TV & Cinema Advertising Crafts: Use of Music for Nike "Before," a spot conceived by W+K creative directors Hal Curtis and Carlos Bayala. (Includes QuickTime)

Music Industry News Network, Jun. 3, 2003
Endless Noise And Wieden+Kennedy Warm-Up To D&AD Yellow Pencil Repeat, This Time For Nike "Before"; Team’s Silver Award For Use Of Music In TV And Cinema Ad Category Repeats W+K/Nike Win From 2002
The annual D&AD Awards honor the world's best in design, advertising and communications. At the 2002 Awards, Endless Noise and global ad agency Wieden+Kennedy scored D&AD Silver Awards for their work.

Shoot, May 30, 2003
D&AD: no gold but big silver lining
Below is a complete list of the '03 Silver D&AD winners:
Use of Music
Nike, "Before." Park Pictures, New York. Lance Acord, director/DP; Jackie Kelman, executive producer; Justin Pollock, producer. Wieden+Kennedy, Portland, Ore. Hal Curtis and Canon Baysla, creative directors; Storm Tharp, art director; Jonathan Cude, copywriter; Ben Grylcwicz, executive producer; Henry Lu, producer. Signet Sound, Los Angeles. Barry Goldberg, engineer. Endless Noise, Los Angeles. Jeff Elmassian, creative director/composer/sound designer; Andy Rehfeldt, Jeremy Zuckerman and Nate Jenkins, sound designers; Chris Guardino, orchestrator, Kacy Palmie ri, producer.

CreativeChannel Newsletter, May 27, 2003
Member News From Around the World
The new CIGNA broadcast campaign, directed by Michael Karbelnikoff/HKM via DDB/New York, debuted its first spot entitled George.  In the spot, (and three others in the works - "Patricia," "Bill" and "Cheryl"), individual benefits managers relate their perspective on their job responsibilities.  Each ad is cinematically photographed by Karbelnikoff and complemented by an original score composed by Endless Noise creative director and lead composer Jeff Elmassian and composer Andy Rehfeldt; and last but not least, Endless Noise producer, Kacy Palmieri.

PostIndustry, May 23, 2003
Real People and Music from Endless Noise Relate CIGNA's
Endless Noise announced details of their musical contributions to the new CIGNA broadcast campaign directed by director/DP Michael Karbelnikoff for HKM and produced for DDB New York, which debuted its first spot, entitled "George," last week.

Design In Motion, May 21, 2003
Endless Noise Scores CIGNA Television Campaign
Commercial music and sound design company Endless Noise composed music for a CIGNA broadcast campaign from director/director of photography Michael Karbelnikoff of HKM Productions and agency DDB New York. The four-spot campaign -- "George," "Bill," "Cheryl" and "Patricia" -- debuted on May 14. (Includes QuickTimes)

Shoot, May 16, 2003
Creative Showcase:  "New Mags" Reflect Talent Of New Director
An ensemble from Endless Noise, Los Angeles contributed heavily to the piece: composers Jeff Elmassian and Andy Rehfeldt; sound designer/audio mixer Kevin Keller; executive producer Celia Williams; and producer Kacy Palmieri. Williams, the former director of broadcast production at DDB New York who joined Endless Noise earlier this year (SHOOT, 1/17, p. 1), characterized Hardaway as having "a very strong point of view. He knew precisely what he wanted and he was also very articulate. His focus, maturity and the quality of his work literally blew us away."

Shoot, May 12, 2003
It's Hip To Be "Square" At The ANDYs
Nike and its agency, Wieden+Kennedy (W+K), Portland, Ore., scored multiple honors this year. Nike's "Before," directed by Lance Acord of Park Pictures, New York, earned double honors: one in fashion apparel, and one in original music. The soundtrack for "Before" was composed by Jeff Elmassian, creative director at Endless Noise, Los Angeles, along with Andy Rehfeldt, Jeremy Zuckerman and Nate Jenkins, who served as sound designers on the ad. Nike also won fashion apparel honors with: "Move," directed by Jake Scott of bicoastal RSA USA (the spot won last year's Emmy Award for best primetime commercial).

Shoot, May 12, 2003
SPECIAL REPORT: MUSIC & SOUND DESIGN - SHOOT's Summer Top 10 Spot Tracks
5. Yahoo! Personals, "Big Night/Hello":  Endless Noise, Los Angeles.  Jeff Elmassian, Andy Rehfeldt and Kevin Keller, composers; Celia Williams, executive producer; Kacy Palmieri, producer.  Margarita Mix de Santa Monica, Jimmy Hite, mixer.  Black Rocket Euro RSCG, San Francisco.  The Directors Bureau, bicoastal.  Melodie McDaniel, director.

CG Focus, May 8, 2003
Former ILM whiz takes "spec" spot to new level
Emerging Director Andrew Hardaway Delivers Latest Spec Spot, Leveraging Top Industry Talents from Endless Noise, Rock Paper Scissors, Radium and More 

International Andy Awards, May 2, 2003
Endless Noise Contributes to Two Andy Award-Winning Spots for Nike and Wieden+Kennedy
Nike "Before" (Original Music) and Nike "Move" (Sound Design) 

Design In Motion, Apr. 30, 2003
Andrew Hardaway Confronts Fictional Urban Myth in Spec Spot
Emerging director and accomplished visual effects supervisor Andrew Hardaway recently put the finishing touches on "New Mags," a :30 spec spot he completed with support from Jeff Elmassian from Endless Noise, JD Smyth from Rock Paper Scissors, Radium Los Angeles, colorist Beau Leon at The Syndicate and production company Headquarters. (Includes QuickTime) [LINK]

Boards Online, Apr. 29, 2003
Screening Room:  VW Beetle (Specs)
Directed by accomplished feature and commercial VFX supervisor Andrew Hardaway, "New Mags" is a visual spectacle in customized car care. If only all car improvements were this cool.  Credits: MUSIC/SOUND DESIGN: Endless Noise (also performed final mix) EXECUTIVE PRODUCER: Celia Williams, LEAD COMPOSER/SOUND DESIGNER: Jeff Elmassian, PRODUCER: Kacy Palmieri, ADD'L COMPOSERS/SOUND DESIGNERS: Andy Rehfeldt, Kevin Keller.

Computer Graphics World, Apr. 28, 2003
VW Beetle Confronts Fictional Urban Myth
In terms of the caliber of his collaborators, Hardaway cites the lessons he has learned by working with the industry's best. "You're only as good as the people you put around you, and on this project, I was fearless in that regard. Based on the strength of my first spec spot, I was able to get the industry's leader in terms of car prep, Shelly Ward Enterprises; I got a fine actor from a large casting session; I was able to get a great producer, Nadine Brown; I was able to get the crane and crane crew from Dean Goldsmith, widely regarded as the best in the industry."  Commercial music and sound design company Endless Noise composes and produces innovative and cutting-edge music and sound designs for feature films, television programming and commercials. Building on its Grammy, Emmy, Clio, AICP, London International Advertising, International ANDY and International Monitor Award- winning accomplishments and its solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the world's most ambitious projects. 

Design In Motion, Apr. 28, 2003
Andrew Hardaway Confronts Fictional Urban Myth in Spec Spot
Emerging director and accomplished visual effects supervisor Andrew Hardaway recently put the finishing touches on "New Mags," a :30 spec spot he completed with support from Jeff Elmassian from Endless Noise, JD Smyth from Rock Paper Scissors, Radium Los Angeles, colorist Beau Leon at The Syndicate and production company Headquarters. (Includes QuickTime) [LINK]

Inside CG, Apr. 29, 2003
Emerging Director Andrew Hardaway Delivers Latest Spec Spot, Leveraging Top Industry Talents from Endless Noise
Emerging director and accomplished feature and commercial VFX supervisor Andrew Hardaway (whose VFX credits include several of the multi-award winning BMW “The Hire” short films, plus Mike Nichols’ "Angels in America" and John Frankenheimer's "Path to War") has just finished his latest spec commercial.  Entitled “New Mags,” the spot takes Hardaway’s visual-oriented storytelling approach to a new level – with support from an A-list of industry players including Jeff Elmassian from Endless Noise, JD Smyth from Rock Paper Scissors, the VFX and animation talents of the team at Radium LA, the talents of colorist Beau Leon at the Syndicate, special assistance from production company Headquarters, and many others. The new :30 is currently being screened at major agencies and production companies and is also entered in a number of global competitions.  [MORE]

VFX Pro, Apr. 28, 2003
Hardaway Takes VFX Flair to Directing
Emerging director and accomplished feature and commercial VFX supervisor Andrew Hardaway has finished his latest commercial, a spec spot for Volkswagen. Titled "New Mags," the spot is part one of a three-spot package built around fictional urban myths. A particular urban myth confronts the Beetle in each spot. "In this first one," Hardaway explains, "a giant mag ball rolls around in the wee-hours finding older Beetles and updating their mags to the latest model year." Hardaway received support from Jeff Elmassian of Endless Noise, JD Smyth from Rock Paper Scissors, the VFX and animation talents of the team at Radium LA, the talents of colorist Beau Leon at the Syndicate, special assistance from production company Headquarters, and many others. [MORE]

DesignInMotion eNew, Apr. 25, 2003
Endless Noise Scores Yahoo! Personals Campaign
Endless Noise provided composition and production work for a Yahoo! Personals broadcast campaign, which was directed by Melodie McDaniel for The Directors Bureau and produced for Black Rocket Euro RSCG. The first spot in the Campaign, the :30 "Big Night/Hello," debuted during ABC's broadcast of the 75th Annual Academy Awards on March 23.  (Includes QuickTime) [LINK]

CGChannel, Apr. 25, 2003
Emerging Director Andrew Hardaway Delivers Latest Spec Spot, Leveraging Top Industry Talents from Endless Noise, Rock Paper Scissors, Radium and More
New VW Beetle Confronts Fictional Urban Myth in Former ILM CG Artist's Newest Stylishly Conceived and Strongly Executed :30 Spot [MORE]

Design In Motion, Apr. 25, 2003
Andrew Hardaway Confronts Fictional Urban Myth in Spec Spot
Emerging director and accomplished visual effects supervisor Andrew Hardaway recently put the finishing touches on "New Mags," a :30 spec spot he completed with support from Jeff Elmassian from Endless Noise, JD Smyth from Rock Paper Scissors, Radium Los Angeles, colorist Beau Leon at The Syndicate and production company Headquarters. (Includes QuickTime) [MORE]

Digital Producer, Apr. 25, 2003
New VW Beetle Confronts Fictional Urban Myth in Former ILM CG Artist's Newest :30 Spot
Emerging director and accomplished feature and commercial VFX supervisor Andrew Hardaway (whose VFX credits include several of the multi-award winning BMW "The Hire" short films, plus Mike Nichols' "Angels in America" and John Frankenheimer's "Path to War") has just finished his latest spec commercial.  Entitled "New Mags," the spot takes Hardaway's visual-oriented storytelling approach to a new level - with support from an A-list of industry players including Jeff Elmassian from Endless Noise, JD Smyth from Rock Paper Scissors, the VFX and animation talents of the team at Radium LA, the talents of colorist Beau Leon at the Syndicate, special assistance from production company Headquarters, and many others. The new :30 is currently being screened at major agencies and production companies and is also entered in a number of global competitions.  [MORE]

Adweek, Apr. 14, 2003
Best Spots of March:  Vanilla Coke "Simon"
In this humorous spot, Chazz Palminteri reprises his wise-guy role (does he play any other parts?), working over Simon Cowell, American Idol's feckless judge. The idea: If "America's most notorious critic" likes Vanilla Coke, consumers will flock to the beverage. Something's working--Vanilla Coke is a hit.  Composer: Jeff Elmassian/Endless Noise.  Composers/Sound Designers: Andy Rehfeldt, Kevin Keller/Endless Noise

CreativeChannel Newsletter, Apr. 7, 2003
Member News From Around the World
Wieden + Kennedy/Amsterdam conceived and produced a pan-European campaign for Nike focusing on every athlete's battle with creativity and the ability to express themselves through sport.  To do this, W+K enlisted the help of directors Paul Hunter and Josh Taft, special effects house Hy*drau*lx, music from The Neptunes, post production talents of Rock Paper Scissors (Adam Pertofsky for Hoops and Angus Wall for Football), and sound design by Endless Noise's own Jeff Elmassian.   The two spots for basketball - Stick Hoops :30 and Stick Hoops :60 - featured the athletic talents of Larry "Bone Collector" Williams, Zack Fray, Luis "Trix" Da Silva, Charles "Skelator" Dinkins, Nikkie Teasley, and Malloy "The Future" Nesmith.  The two spots for football - Stick Football :30 and Stick Football :60 - featured the talents of Mr. Woo, Carlos Salvador Joao, Aziz Eibohdidi, Fred Saveur, and Andrew Argent.  The four-spot pan-European Nike campaign began airing in February. 

In case you missed it...  One of the funniest spots out there for personal ads is from Yahoo via Black Rocket Euro RSCG/San Francisco.  Directed by Melodie McDaniel/The Directors Bureau (HKM), it showcases a cast of characters practicing their "hellos" in front of mirrors.  Other talents for the spot were provided by editor Bipasha Shom/Spot Welders Inc. and music composer Jeff Elmassian/Endless Noise. 

CreativeChannel, Apr. 7, 2003
Agency vs. Production
Lately, we’ve noticed a slight trend of Agency people transitioning to the other side. The other side of what, you might ask. They’re changing teams, crossing over, checking it out. We recently caught up with a couple of people to inquire how the transition to the production side of things was going. Here’s what Karim Bartoletti, formerly with DDB/Chicago and Y&R/Chicago, now with Filmmaster/Milan and Celia Williams, formerly with DDB/NY, now with Endless Noise/LA, had to say.  [more]

Pro Sound News Online, Apr. 4, 2003
Endless Noise Helps Yahoo! Get Personal
On Friday afternoon, March 14, Endless Noise received the call from Black Rocket's creative team to discuss the project, which ultimately led to them coming onboard with only a few days to complete the assignment. Black Rocket writer/creative director Glenn Cole explains that they needed something that created a mood and built the spot's energy throughout, while also letting the visuals and soundtrack tell the story. "Jeff knows how to walk the line of creating something that's engaging but that can also stay in the background, pulling you through without you knowing it. The difference between our guide track and what Jeff delivered is that the new piece has energy that builds throughout, which is something we were really struggling to achieve."  [more]

Pro Sound News Online Daily, Apr. 4, 2003
Endless Noise Helps Yahoo! Get Personal
Endless Noise has detailed its music composition and production for the new Yahoo! Personals broadcast campaign. The campagin is directed by Melodie McDaniel for the Directors Bureau and produced for Black Rocket Euro RSCG, which debuted a :30 spot entitled, "Big Night/Hello," during the 75th Annual Academy Awards telecast on March 23. 

Boards Online, Apr. 3, 2003
Screening Room:  Yahoo! - Hello
A touching soundtrack and cutesy vignettes lend credibility and inspires empathy for those entering the curious world of digi-dating.

Design In Motion, Apr. 3, 2003
Endless Noise Scores Yahoo! Personals Campaign
Endless Noise provided composition and production work for a Yahoo! Personals broadcast campaign, which was directed by Melodie McDaniel for The Directors Bureau and produced for Black Rocket Euro RSCG. The first spot in the campaign, the :30 "Big Night/Hello," debuted during ABC's broadcast of the 75th Annual Academy Awards on March 23. (Includes QuickTime)

Creativity, Mar., 2003
Movers
Former DDB/New York head of broadcast Celia Williams has joined Los Angeles music house Endless Noise as executive producer.

Post Magazine, Mar., 2003
CELIA WILLIAMS
Celia Williams, Former head of broadcast production at DDB, New York, has joined commercial music and sound design company Endless Noise.

Digital Post Production, Mar. 28, 2003
Endless Noise Composes and Produces Music for Yahoo! Personals Broadcast Campaign
Commercial music and sound design company Endless Noise composed and produced the music for the new Yahoo! Personals broadcast campaign. The campaign was directed by Melodie McDaniel for The Directors Bureau and produced for Black Rocket Euro RSCG, which debuted a :30 spot entitled “Big Night/Hello” during Sunday night’s coverage of the 75th annual Academy Awards.  [more]

DigitalProSound, Mar. 28, 2003
Endless Noise Composes and Produces Music for Yahoo! Personals Broadcast Campaign
Commercial music and sound design company Endless Noise composed and produced the music for the new Yahoo! Personals broadcast campaign. The campaign was directed by Melodie McDaniel for The Directors Bureau and produced for Black Rocket Euro RSCG, which debuted a :30 spot entitled “Big Night/Hello” during Sunday night’s coverage of the 75th annual Academy Awards.  [more]

Shoot, Mar. 28, 2003
Creative Showcase:  Trone Inc. Bubble Wraps Quick-Step
"Felt Stickies" features a floor-obsessed woman. The ad shows a mom sticking felt pads to anything and everything that could possibly come into contact with her beloved floor: children's toys, her husbands shoes, etc. She even attempts to catch up with the family cat. Both :30s end with a voiceover stating, "Stop obsessing. Quick-Step is the laminate floor designed to take the wear and tear of everyday life." The tagline: "Quick-Step. Floors that stand up."  MUSIC:  Endless Noise, Los Angeles.  Jeff Elmassian, composer.

Music Industry News Network, Mar. 27, 2003
Music From Endless Noise Helps New Yahoo! Broadcast Campaign From Black Rocket Euro RSCG Get Personal During Oscars
Award-winning commercial music and sound design company Endless Noise today announced details of their music composition and production for the new Yahoo! Personals broadcast campaign directed by Melodie McDaniel for The Directors Bureau and produced for Black Rocket Euro RSCG which debuted a :30 spot entitled “Big Night/Hello” during Sunday night’s coverage of the 75th annual Academy Awards.  [More]

Shoot, Mar. 21, 2003
Top Spot of the Week:  Simon Cowell "Endorses" Vanilla Coke
American Idol judge Simon Cowell is an opinionated critic famous for speaking his mind. So it's hard to imagine that anyone could tell him what to think or say, but that's exactly what happens in a humorous new spot for Vanilla Coke. Created by The Martin Agency, Richmond, Va., and directed by Phil Joanou of bicoastal Villains, the commercial finds Cowell being "persuaded" to become a celebrity endorser for Vanilla Coke by Chazz (Chazz Palminteri), the slick, mysterious heavy previously featured in Vanilla Coke's "Reward Your Curiosity" campaign, and his silently intimidating sidekick Jimmy (Sven Ole-Thorsen).  Set in an empty restaurant, the :30 "Simon" opens with Chazz's associate Jimmy seating Cowell at a table. A tango-style track—composed by Jeff Elmassian, creative director of Endless Noise, Los Angeles—plays softly in the background. Sitting across from Cowell in a curved red leather booth is Chazz, who politely begins: "Simon, I can tell America, 'I love Vanilla Coke,' but if it comes from you, America's most notorious critic, then we've got something." [more]

Shoot, Mar. 21, 2003
Top Spot of the Week Credits:  Simon Cowell "Endorses" Vanilla Coke
MUSIC/SOUND DESIGN:  Endless Noise, Los Angeles.  Jeff Elmassian, creative director/composer; Andy Rehfeldt and Kevin Keller, composers/sound designers; Celia Williams, executive producer; Kacy Palmieri, producer. [more]

CREATIVITY E-Mail, Mar. 10, 2003
THE LATEST:  Vanilla Coke: Simon
Chazz Palminteri stong-arms Simon Cowell. 

DigiDesign Digizine, Feb., 2003
Pro Techniques from Endless Noise
It's worth a visit to Endless Noise's website to sample a pair of well-crafted television ads the Los Angeles firm recently created for Mazda. Using audio tracks that were spot-miked in and around a Mazda 6 car racing at 90 miles an hour in "Tach," sound designer, composer and Endless Noise founder Jeff Elmassian raises heart rates high for 15 seconds with extreme tachometer close-ups as his only visual guide. [more]

Film&Video, Feb., 2003
Commercial News
Joining the team at L.A.-based Endless Noise as executive producer is Celia Williams, former DDB New York head of broadcast production and a grad of accounts such as Exxon Mobile, Hershey and Philips. The sound design house made a lot of noise recently with its award-winning work for Nike’s Freestyle campaign.... 

Post Magazine, Feb, 2003
Post Game
One of the most effective Super Bowl ads was Rainbow for HotJobs.com via Brand Architecture International.  The spot features a variety of individual factory workers, at their menial jobs, singing the song "Rainbow Connection" from The Muppet Movie wherein Kermit sings the hopeful song as he dreams of getting out of the swamp.  Dante Ariola of MJZ was the director, Jim Haywood of Spotwelders cut the ad on an Avid Meridian, LA's endless Noise did music and sound design and Eleven Sound in Santa Monica mixed it...

Shoot, Feb. 28, 2003
DDB New York Bows "Producers Academy"
...Speidel credits DDB New York executive creative director John Staffen and former head of broadcast production Celia Williams (now executive producer at Endless Noise, Los Angeles) with encouraging the development of the Academy concept and with lending the support necessary to keep the sessions occurring on a regular basis. The Producers Academy will continue this year with the full support of newly arrived director of broadcast production Bob Nelson. [more]

Advertising Age, Feb. 3, 2003
People
Commercial music and sound design outfit Endless Noise, Los Angeles, has brought on Celia Williams as executive producer. She previously held the position of head of broadcast production at DDB, New York, . Williams will play an integral role in developing branded-content opportunities for the company. 

Television Week, Feb. 3, 2003
Who Is News:  Production
Celia Williams to executive producer, Endless Noise, from head of broadcast production, DDB New York.

CREATIVITY E-Mail, Jan. 29, 2003
Movers
Former DDB/New York head of broadcast Celia Williams has joined Los Angeles music house Endless Noise as executive producer. 

MediaPost's Jumps & Jobs, Jan. 27, 2003
Celia Williams
Endless Noise recently announced the appointment of CELIA WILLIAMS to its staff as Executive Producer. Appointed to the position of Head of Broadcast Production in July of last year, Williams joined DDB New York as an executive producer in early 2001 and worked on top agency accounts, including Exxon Mobil, Hershey and Philips. She produced for DDB Chicago for ten years prior to that, handling jobs for Anheuser-Busch, McDonald's and Qwest, among many others.

Boards Online, Jan. 23, 2003
People Moves:  Endless Appoints Williams
LA sound design shop Endless Noise has appointed Celia Williams to the post of executive producer. Williams comes from DDB, NY where she was the head of broadcast production.

Post Magazine, Jan. 22, 2003
ENDLESS NOISE HIRES CELIA WILLIAMS AS EXEC. PRODUCER
Former head of broadcast production at DDB New York Celia Williams has joined commercial music and sound design company Endless Noise.  [More]

Music Industry News Network, Jan. 22, 2003
Endless Noise Adds Former DDB New York Head Of Broadcast Production Celia Williams As Executive Producer
Award-winning commercial music and sound design company Endless Noise today proudly announced the appointment of Celia Williams to its staff as Executive Producer. The announcement was made by Endless Noise Creative Director Jeff Elmassian. [More]

Shoot Online's Email Newsletter, Jan. 21, 2003
Nelson To DDB; Endless For Williams
Celia Williams has joined music and sound design shop Endless Noise, Los Angeles, as executive producer. She comes over from DDB New York where she was director of broadcast production. Succeeding her in that post is Bob Nelson, who most recently served as executive VP/managing director of global creative services for D'Arcy, New York. [Link]

Shoot, Jan. 17, 2003
Nelson To DDB; Endless For Williams
Celia Williams has joined music and sound design shop Endless Noise, Los Angeles, as executive producer. She comes over from DDB New York where she was director of broadcast production. Succeeding her in that post is Bob Nelson, who most recently served as executive VP/managing director of global creative services for D'Arcy, New York.  Williams began working with Endless Noise as a client about a year ago, collaborating with the company on spotwork for Hershey, Exxon Mobil and other brands. Williams said she enjoyed working with Endless Noise creative director Jeff Elmassian and his staff. "Jeff and his producer Kacy [Palmieri] are on top of things and incredibly creative," Williams shared.  In turn, Elmassian was impressed by Williams, and when he started the search for an executive producer, he called her for recommendations. Ultimately, her own name came up. "Having worked with Jeff and knowing there was such unbelievable talent [at Endless Noise]—it was all too attractive to pass up," Williams said. [more]

New York Times, Dec. 18, 2002
Addenda:  2 More Executives Defect from D'Arcy
Two of Lee Garfinkel's colleagues at D'Arcy Masius Benton & Bowles in New York, part of the Publicis Groupe, are joining him at his new agency, DDB Worldwide, rather than shifting to other agencies owned by Publicis as D'Arcy is closed.  One is John Russo, who had been executive vice president and executive creative director at D'Arcy New York. He becomes co-executive creative director at the New York office of DDB, part of the Omnicom Group. Mr. Russo, 53, assumes some duties that had been handled by John Staffen, 40, executive creative director, who now becomes co-executive creative director.  The other is Bob Nelson, who had been executive vice president and managing director for global creative services at D'Arcy. Mr. Nelson, 52, becomes director for broadcast production at DDB, succeeding Celia Williams, who left in November.

Madison+Vine, Dec. 18, 2002
People
Commercial music and sound design outfit Endless Noise, Los Angeles, has brought on Celia Williams as executive producer. She previously held the position of head of broadcast production at DDB, New York, . Williams will play an integral role in developing branded-content opportunities for the company. 

Boards Magazine, Dec., 2002
Special Report: Best of Year 2002
2. Nike> Freestyle/Freestyle Football, Freestyle Skateboard.  Agency: Wieden + Kennedy, Portland/W+K, Amsterdam.  Creative Directors: Hal Curtis, Jim Riswold/ Glenn Cole, Paul Shearer.  Copywriter: Jimmy Smith.  Art Director: Hal Curtis, Tim Hanrahan/ Paul Shearer.  Agency Producer: Vic Palumbo/Jasmine Kimera.  Production Company: HSI/ @radical.media, LA.  Director: Paul Hunter/Charles Randolph-Wright.  Producer: Kate Sutherland/Kerstin Emhoff.  Editor: Adam Pertofsky - Rock Paper Scissors, LA.  Sound: Jeff Elmassian - Endless Noise, LA.

AdCritic.com, Dec. 10, 2002
THE LATEST:  Nike Golf "Postmodern"

Shoot, Dec. 6, 2002
Levi's "Odyssey" Tops Monitor Spot Honors
The only other spot to score two Monitor wins this year was Nike's "Freestyle" directed by Paul Hunter of bicoastal HSI Productions for Wieden+Kennedy, Portland, Ore. "Freestyle" topped the national commercial categories for best original score and best sound design. Sound designer was Jeff Elmassian of Endless Noise, Los Angeles. Elmassian, Afrika Bambaataa of Breakthru Productions, New York, and Steven Brown served as co-composers/producers.

MediaPost's Out to Launch, Dec. 5, 2002
Nike Golf "Ball Go Far Super Soft TV"
Speaking of Nike, commercial music and sound design company Endless Noise announced details of their music composition, arranging and production work for the new Nike Golf "Ball Go Far Super Soft TV" series of television spots by Wieden + Kennedy Portland. The first of the spots debuted on The Golf Channel and ESPN on Nov. 20, with the others scheduled to air during sports programming in the months ahead. For this third extension of the "Ball Go Far" idea, Endless Noise composed original music for duets that creatively treat the phrase "Super soft ball go super far." For the campaign's three spots, the talents of former Monkey Davy Jones were aligned with British Rock icon Marianne Faithfull for "Post Modern," legendary Blues/Rock guitarist Dave Edmunds was reunited with frequent collaborator and deep-rooted C&W star Carlene Carter for "Rockabilly," and Michael Jackson collaborators Siedah Garrett and Dorian Holley teamed for "Afro-Vegas." 

Design In Motion, Dec. 3, 2002
Endless Noise Helps W+K Extend Nike Golf Campaign
Commercial music and sound design company Endless Noise provided music composition, arranging and production work for the new Nike Golf "Ball Go Far Super Soft TV" series of television spots directed by Gary Nolton for Limbo Films and produced for Wieden + Kennedy Portland. (Includes QuickTimes)

Mix, Dec. 2, 2002
Endless Noise Creates New Nike Spot
Award-winning commercial music and sound design company Endless Noise (Los Angeles) announced details of its music composition, arranging and production work for the new Nike Golf Ball Go Far Super Soft TV Series of television spots, which were directed by Gary Nolton for Limbo Films and produced for Wieden + Kennedy in Portland. The first of the spots debuted on the Golf Channel and ESPN on November 20, with more scheduled to air during sports programming during the next few months. MORE

AdWeek, Dec. 2, 2002
Letters to the Editor
After reading Mallorre Dill's interesting "Musical Mergers" story [Creative, Nov. 11], I was disappointed by a couple of things. First, as the person who produced the music for Nike "Freestyle" in all its iterations, I was disappointed that only Afrika Bambaataa was credited for that project's music-even though I do understand that a story was being told about recording artists benefiting from advertiser underwriting. When discussing the blending of advertising with other forms of content, I feel it is vital for your readers to understand that a star does not need to be attached to a brand to make it cool or to give it a "grassroots" appeal; instead, the focus should be on creating great, entertaining content in whatever format you choose. I expect that people recall the Nike "Freestyle" campaign more than any of the other work the story highlights because the content is very unique and engaging, even if you don't know who Afrika Bambaataa, Jeff Elmassian or any of the featured ballplayers are. Hal Curtis and the Wieden + Kennedy team's understanding of this distinction is why they retain clients and continue to sweep awards shows.   Jeff Elmassian, Creative Director, Endless Noise, Los Angeles.

Millimeter Magazine, Nov., 2002
Hot Spots:  Nike "Before"
Athletes perform their pre-game/match/event rituals to the tones of a 60-piece orchestra playing scales and tuning. Randy Johnson grimaces from behind his glove. A sprinter tests his blocks. Unlike your average pit warm-up, Endless Noise's score builds to a crescendo. For the athletes it's the starting gun, the whistle, the “Just do it.” Agency: Wieden & Kennedy, Portland, Ore.; Production: Park Pictures, New York; Director/DP: Lance Acord; Editorial: Rock Paper Scissors, Los Angeles; Editor: Adam Pertofsky; Assistant Editors: Val Thrasher, Andy Treki; Music/Sound Design: Endless Noise, Los Angeles; Creative Director/Sound Designer/Music Producer: Jeff Elmassian; Sound Designers: Andy Rehfeldt, Jeremy Zuckerman, Nate Jenkins; Orchestrator: Chris Guardino.

Post Magazine, Nov., 2002
The Art of Sound Design
Jeff Elmassian, the Grammy-winning creative director of Endless Noise (www.endlessnoise.com) in Los Angeles, views sound design in a couple of ways. First there are projects that work with traditional Foley sound effects that follow literal movements or actions on screen, then there are graphic sound effects that accompany the on-screen action but do not actually match it. From the beginning of his career, Elmassian - a composer, orchestrator, conductor and musician - has been involved in yet another sound design arena: sound effects as music. MORE

AdCritic.com, Nov. 27, 2002
BREAKING
While watching sports this Thanksgiving, keep an eye open for Wieden + Kennedy's newest installment of the "Ball Go Far" campaign for Nike Golf. This time around, "Super soft ball go super far" is the hook, as sung by celebrity duets, including the Monkee's Davy Jones and Marianne Faithfull, and Dave Edmunds and Carlene Carter. Once again, L.A.'s Endless Noise is behind the music and Limbo Films' Gary Nolton is behind the camera. 

Pro Sound News, Nov. 27, 2002
Monitor Award Winners Named
The winners of the 2002 International Monitor Awards were named recently. The Monitor Awards are the post-production and digital media industry's most established and prestigious prizes, honoring the creative achievements and technical skills of production and post-production professionals for 23 years. Best Sound Design and Best Original Score were awarded to Jeff Elmassian, composer/producer at Endless Noise for Nike's "Freestyle" (Wieden & Kennedy, Portland, OR). 

Music Industry News Network, Nov. 26, 2002
Endless Noise Helps Wieden + Kennedy Extend Nike Golf "Ball Go Far" Campaign With New Series Of Celebrity Duets
Award-winning commercial music and sound design company Endless Noise today announced details of their music composition, arranging and production work for the new Nike Golf “Ball Go Far Super Soft TV” series of television spots directed by Gary Nolton for Limbo Films and produced for Wieden + Kennedy Portland.  MORE 

Mix Magazine "MixLine", Nov. 18, 2002
Recent Projects:  Endless Noise in Chocolate Heaven
Commercial music and sound design company Endless Noise (Los Angeles) has finished the music composition, arrangment and production work for the new Hershey Chocolate "My Chocolate" Series of TV spots. Read about how the sound design team recorded live musicians at Capitol Studios. MORE

Design In Motion, Nov. 15, 2002
Endless Noise Makes Hershey's Chocolate Happy
Commercial music and sound design company Endless Noise provided music composition, arranging and production work for the new Nike Golf "Ball Go Far Super Soft TV" series of television spots directed by Gary Nolton for Limbo Films and produced for Wieden + Kennedy Portland. (Includes QuickTimes)

MediaPost's Out to Launch, Nov. 14, 2002
Nike Golf "Ball Go Far Super Soft TV"
Sound design company Endless Noise this week announced details of its music composition, arranging and production work for the new Hershey's Chocolate "My Chocolate" series of television spots produced for DDB New York. The campaign broke with the :30 "My Chocolate" spot on Sept. 24, and will continue debuting new :30 and :15 commercials on network, cable and syndication across the U.S. through the remainder of the year. DDB's project approach: They sent four casting companies to interview people on the street. If interviewees expressed an interest in chocolate, their names were added to a list. From a group of about 600 people, they narrowed it down to 80, and then called them in for a shoot. The people had no idea what it was for. According to DDB's project producer Eric Herrmann, “We put them in front of a white cyc, started asking them questions... and then threw them a Hershey bar. As you can tell from their reactions, everything was real." 

Ads.com, Nov. 7, 2002
Axe Deodorant Bodyspray:  Boyfriend
Musical tag by award-winning sound design and music company Endless Noise.

Ads.com, Nov. 7, 2002
Axe Deodorant Bodyspray:  Springer
Musical tag by award-winning sound design and music company Endless Noise.

MediaPost's Out to Launch, Nov. 7, 2002
Axe Deodorant "Mannequin"
Sound design and music company Endless Noise announced details of their music composition, arranging and production work for the new Axe Deodorant "Mannequin" series of television spots directed by @Radical Media's Rick Lemoine and Steve Miller and produced for New York's Bartle Bogle Hegarty. Each of nine :15 spots uses the same set and art direction, featuring a female spokesmodel demonstrating on a male mannequin the means of applying the product. 

Pro Sound News, Nov. 6, 2002
Endless Noise Exceeds BBH's Expectations for New Axe Campaign
Endless Noise has announced details of its music composition, arranging and production work for the new Axe Deodorant "Mannequin" series of television spots directed by @Radical Media's Rick Lemoine and Steve Miller and produced for New York's Bartle Bogle Hegarty, LLC (BBH). Endless Noise delivered six original pieces of music along with holiday track mixes for the final three campaign spots. Each of the spots uses the same set and art direction, featuring a female spokesmodel demonstrating on a male mannequin the means of applying the product. "We wanted these spots to be cohesive as a campaign, but we also wanted each one to have its own unique identity," commented BBH's executive creative director Kevin McKeon. "The creativity from the guys at Endless Noise and the quality of their work totally exceeded our expectations." 

Music Industry News Network, Nov. 5, 2002
Hershey®'s Chocolate And Music From Endless Noise Make People Happy, Via New "My Chocolate" Broadcast Campaign Produced By Palomar Pictures For DDB New York
Award-winning commercial music and sound design company Endless Noise today announced details of its music composition, arranging and production work for the new Hershey®'s Chocolate "My Chocolate" series of television spots directed by Riess/Hill for Palomar Pictures and produced for New York's DDB New York.  MORE 

Boards Magazine, Oct., 2002
Top Spots:  Flexing Muscle
Some spots struggle against format and time, becoming bigger than just 'ads.' With an orchestra warm- up for a soundtrack, Nike "_before" captures both the intensity of athletes and the ferocity of sport in a relatively simple :30. A Park Pictures production for W+K, "_before" blends clips of heroes and amateurs; professional footage and DVcam; past with present. In the end, shoe pitch ends up camouflaged by the purity of the moment before competition. Who wouldn't want a pair of red shoes if they could transport you to nirvana?  Music: Endless Noise, Jeff Elmassian

Design In Motion, Oct. 31, 2002
Endless Noise Tags Axe Deodorant 'Mannequin' Spots
Sound design and music company Endless Noise contributed music composition, arrangement and production work for the Axe Deodorant "Mannequin" series of television spots directed by @radical.media's Rick Lemoine and Steve Miller via New York's Bartle Bogle Hegarty. (Includes QuickTimes)

Digital Producer, Oct. 31, 2002
New Axe Deodorant "Mannequin" Campaign from Bartle Bogle Hegarty Features Creative Musical Tags from Endless Noise
Endless Noise today announced details of their music composition, arranging and production work for the new Axe Deodorant "Mannequin" series of television spots directed by @Radical Media's Rick Lemoine and Steve Miller and produced for New York's Bartle Bogle Hegarty, LLC (BBH). more...

Music Industry News Network, Oct. 31, 2002
NEW AXE DEODORANT "MANNEQUIN" CAMPAIGN FROM BARTLE BOGLE HEGARTY FEATURES CREATIVE MUSICAL TAGS FROM ENDLESS NOISE
Award-winning sound design and music company Endless Noise today announced details of their music composition, arranging and production work for the new Axe Deodorant "Mannequin" series of television spots directed by @Radical Media's Rick Lemoine and Steve Miller and produced for New York's Bartle Bogle Hegarty, LLC (BBH).  MORE 

Videography e-news, Oct. 31, 2002
Endless Noise Tags Axe Deodorant 'Mannequin' Spots
Sound design and music company Endless Noise contributed music composition, arrangement and production work for the Axe Deodorant "Mannequin" series of television spots directed by @radical.media's Rick Lemoine and Steve Miller via New York's Bartle Bogle Hegarty. [Link]

AdWeek, Oct. 14, 2002
Best Spots of September:  Hershey Bar "My Chocolate"
To explain their love, chocoholics say things like ... "[Chocolate] never argues with me." "A girlfriend will leave you, chocolate never will." "There's a craving, there's like a hankering." "I get a little flushed when I talk about it." But the best statement of devotion comes from two young boys. One opens a Hershey Bar and accidently drops a piece on the floor. Picking it up, he says to his pal, "Do you want it?" "Sure," says the second kid.  Music: Endless Noise, Jeff Elmassian.

Boards Magazine, Sep., 2002
Take Your Brand to School
"Going to School" is directed by Gregor Nicholas through @radical.media with the help of Imported Artists in Canada - and try as I might, I can't get the damn thing out of my head (in a good way). Visually, it follows in the footsteps of recent award-winning W + K efforts like "Shade Running," tracking a girl getting from home to school without touching the ground. The simple music (done by Endless Noise) hammers the spot home in a way that's likely to send more Lions to Portland.

Creativity, Sep., 2002
The Work:  Air Walk
...Moreover, Jeff Elmassian's music, which sounds like a cross between a kazoo band and a gamelan orchestra, is quirky-perfect. Client: Nike Canada. Agency: Wieden + Kennedy/Portland. CD/AD: Hal Curtis. CW: Johathan Cude. Agency Producer: Shannon Worley. Director: Gregor Nicholas/@radical.media/Imported Artists/ Toronto. Editor: Peter Wiedensmith/Joint Editorial. Effects: Method Studios. Music: Jeff Elmassian/Endless Noise.

Creativity, Sep., 2002
The Work:  Song So Far
Here's a nice change of pace for the big N: music-driven minimalism, or the Jeff Elmassian Show, for Nike Golf.  There are four sports, and the visual is basically a golf ball on a field of orange.  The pregnant-with-meaning lyric -- "Ball go far" -- is treated in a "Vegas" version, sung by a Frank Sinatra knockoff; a country version, sung by blast-from-the-past Glen Campbell; a "Lounge" version sung by the real Nancy Sinatra; and an upcoming holiday "Choir" version, for the sanctified set.  Very catch tunes, and the absence of a singing Tiger Woods is appreciated.  Client: Nike Golf. Agency: Wieden + Kennedy/Portland. CD/CW: Jim Riswold. AD: Hal Curtis. Agency Producer: Ben Grylewicz. Director: Gary Nolton/Limbo Films. Editor: Corky DeVault/Joint. Effects: Downstream Editorial. Music: Jeff Elmassian/Endless Noise.

Post Magazine, Sep. 23, 2002
ENDLESS NOISE BUILDS TENSION FOR NIKE
Ask most athletes when they are most nervous and they’ll answer the moment right before the game starts.  Wieden + Kennedy hired director Lance Accord of production company Park Pictures, editor Adam Pertofsky of Rock Paper Scissors and music and sound design company Endless Noise (www.endlessnoise.com) to visualize this theory in “Before,” for Nike. 

Post Magazine Daily Newsletter, Sep. 23, 2002
ENDLESS NOISE BUILDS TENSION FOR NIKE
Ask most athletes when they are most nervous and they’ll answer the moment right before the game starts. [Link.]

AdWeek, Sep. 23, 2002
Best Spots of August:  Nike "Before"
This spot mixes pro athletes and amateurs, all in the contemplative moments before the games begin. As usual, Nike offers a sports buffet. No words are spoken, and the ad ends with "Just do it" and the swoosh. The music continues the "before" theme, capturing an orchestra warming up.  Music: Endless Noise, Jeff Elmassian.

Shoot Magazine, Sep. 20, 2002
Emmy Win For W+K, RSA USA
Nike's "Move"—directed by Jake Scott of bicoastal RSA USA for Wieden+Kennedy (W+K), Portland, Ore.—has won the sixth annual primetime Emmy Award for best commercial. The honor was announced, and Emmy statuettes were presented to W+K and RSA, during the Academy of Television Arts & Sciences (ATAS) Creative Arts Awards ceremony held this past weekend (9/14) at the Shrine Auditorium, Los Angeles.  Among the other contributors were sound designer Jeff Elmassian of Endless Noise, Los Angeles.

Shoot Magazine, Sep. 6, 2002
Nike Warms Up To Pre-Game Strategy
Not to be overlooked is the music track for "Before," composed by Jeff Elmassian of Los-Angeles-headquartered music/ sound design house Endless Noise. Like the spot, the track was inspired by a simple idea, but became complex once realized.  "At first we tried to use a standard recording of an orchestra warming up," related Elmassian, "but it became apparent that it wasn't going to work. … We needed to bring out specific instruments at certain times over the course of the picture, so that it didn't just sound like a large swathe of white noise."  "The hardest thing was making it build. Even though you can make the music louder, that wasn't really cutting it in terms of the visuals," continued Elmassian, who said he eventually decided to record with a live, 60-piece orchestra.  Elmassian said he sketched out a basic structure for how he thought the soundtrack should take shape, and then basically let the orchestra improvise. "There was no real music per se—just charts with some basic motifs I had written down," he said.  Having obtained from the orchestra recording about 90 percent of the sound he needed, Elmassian set out to integrate music with picture. "We really functioned a lot like editors with this project," Elmassian noted, "picking out what instruments sounded best with certain athletes and deciding where to up the intensity of the track was a fun process. So was collaborating with Lance and the guys at the agency."  No word yet as to whether Elmassian, the W+K team, Acord, Pertofsky and crew will be re-teaming on an "After" follow up spot. 

Shoot Magazine, Sep. 6, 2002
Top Spot of the Week:  Just Prior to Doing It
The latest Nike spot from Wieden+Kennedy (W+K), Portland, Ore., features a beautifully filmed, subtly edited montage of athletic endeavors in a multitude of sports and settings. Airing nationally in both :30 and :60 formats, the spot "Before" is somewhat reminiscent of "Move," a W+K-created Nike ad that aired earlier this year. Directed by Jake Scott of bicoastal RSA USA, "Move" also features a gorgeous collage of amateur and professional athletes.  MUSIC/SOUND DESIGN:  Endless Noise, Los Angeles.  Jeff Elmassian, creative director/composer/sound designer; Andy Rehfeldt, Jeremy Zuckerman and Nate Jenkins, sound designers; Chris Guardino, orchestrator; Kacy Palmieri, producer.

The Source Maythenyi Newsletter, Aug., 2002
NATURAL SOUND TRACKS
Also running currently is a spot for US Postal Service from Leo Burnett, in which the sounds of a dry cleaning business become the musical track. You hear sounds of customers, hisses of steam, motor of the rack and rings from cash register eventually building into a percussive underscore. The spot was shot by John Dolan @ Anonymous Content and the track was done by Jeff Elmassian @ Endless Noise.

Post Magazine, Aug. 31, 2002
ENDLESS GOES FURTHER FOR NIKE
Visually, the four-spots for the new Nike Tour Accuracy Power Distance golf balls out of Wieden + Kennedy are nothing spectacular, but combined with the music tracks by Endless Noise (www.endlessnoise.com) the four ads captivate the viewer looking to hit the green off the tee. MORE

Shoot Magazine, Aug. 30, 2002
The Best Work You May Never See:  Steppingstones To Higher Education
While it's not quite the proverbial "walking on air," the young female protagonist in this Nike :60 for the Canadian market clearly gets where she wants to go without having to put her feet on the ground. That's the offbeat, yet on-feet premise of this charmingly entertaining commercial, entitled "Going to School," conceived by Wieden + Kennedy (W+K), Portland, Ore.  Creative director/composer was Jeff Elmassian of Endless Noise, Los Angeles. Andy Rehfeldt and Kacy Palmieri, also both of Endless Noise, served as arranger and producer, respectively. Sound designer was Eddie Kim of 740 Sound Design, Santa Monica. Scott Ganary produced for 740.

Boards Magazine, Aug. 28, 2002
Acord gets sneaky for Nike and Adidas
DP-turned-director Lance Acord has completed two new spots through New York's Park Pictures for rival shoe brands Nike and Adidas, each capturing a different ethos and mood.  Nike "Before" from Wieden + Kennedy isolates the private moments athletes have before performance. Set to the subdued cacophony of an orchestra warming up, world-class athletes stretch, jump, spit, loosen up, pray and focus on their particular event.  The observational camera angles naturally and unobtrusively capture the individual intensity of each person, giving insight to what life as a pro athlete is like.  As the orchestra begins to coalesce in anticipation of performance, so do the athletes take their mark, get ready to pitch, perch on the diving board, prepare for the whistle, take aim for their target. Just as the action is set to begin, the commercial ends. Nike Credits: Wieden + Kennedy creative directors Hal Curtis and Chuck Bayala, copywriter Jonathan Cude, art director Storm Tharp and producer Henry Lu worked on the campaign. Jackie Kelman from Park Pictures exec produced and Justin Pollock produced. Adam Pertofsky of Rock Paper Scissors edited and composer Jeff Elmassian and orchestrator Chris Guardino of Endless Noise provided the soundtrack. 

Ads.com's Inside Ads, Aug. 19, 2002
Music in Ads
You hear the music from the kitchen and realize your snack will have to wait until the next commercial break. The knife clatters in the sink and you skid around corners in your socks, diving onto the couch to catch the last few seconds. “Ball Go Far!” We exchanged emails with the man behind the music, Jeff Elmassian from Endless Noise. 

FastChannel eCreativeSearch Newsletter, Aug. 7, 2002
Member News from around the world:  Endless Noise / Limbo Films
2002-Award-winning sound design and music company Endless Noise announced details of their music composition, arranging and production work for the new Nike Golf "Ball Go Far II" series of television and radio spots directed by Limbo Films' Gary Nolton and produced for Wieden + Kennedy/Portland.  The musical pieces were composed and produced around Jim Riswold's lyrics by Endless Noise creative director Jeff Elmassian and arranged by Andy Rehfeldt.  Key contributors included producer Kacy Palmieri, orchestrator Chris Guardino, engineer Barry Goldberg and ProTools engineer Jeremy Zuckerman.  The four TV spots, shot on a red background, are named for their musical scores, and are entitled Ball Go Far: Choir, Ball Go Far: Country; Ball Go Far: Lounge and Ball Go Far: Vegas.

Shoot Magazine, Aug. 9, 2002
Special Report:  Music & Sound Design, In Harmony
For SHOOT's summer music and sound design Special Report, the top three picks effortlessly blend sound and image. Tomandandy and Machine Head create an eerie track for a flightless bird, while Endless Noise turns the dry cleaners into a musical masterpiece. And Fluid helps Cingular Wireless take on New York City. Below is a look at how these chart-toppers were created. NUMBER TWO.  The spot's soundtrack didn't start out as a harmonious blending of sounds from a dry cleaners. Originally, according to Jeff Elmassian, president/creative director of Endless Noise, Los Angeles, the piece was supposed to segue from the sounds of the dry cleaners into a music piece by a jazz combo. Elmassian, who had worked with Leo Burnett most recently on a Nintendo spot, was brought in during pre-production and began recording sounds to be used in the finished spot.  Getting involved in the pre-production, which Elmassian says he is doing more and more, simplifies the process. "I say to clients, 'If you want sound effects to work with the picture, talk to me ahead of time,' " he explains. "Otherwise, my hands are more tied." MORE

Shoot Magazine, Aug. 9, 2002
Special Report:  Shoot's Top 10 Spot Tracks
2. USPS "Dry Cleaners".  Endless Noise, Los Angeles.  Jeff Elmassian, composer/sound designer/producer; Andy Rehfeldt, composer.  Leo Burnett USA, Chicago.  Anonymous Content, bicoastal.  John Dolan, director

Shoot Magazine, Aug. 2, 2002
Creative Showcase:  Endless Noise Grows For USPS
In the :30 "Dry Cleaner," a small dry-cleaning shop experiences a surge of business based on a direct-mail campaign. As commerce picks up, the sounds of customers entering combine with hisses of steam, the motor of the rack as it spins around, rings from the cash register and other ambient noise, eventually building into a percussive underscore. The ad ends with a voiceover stating, "Target your customers with direct mail and you may actually hear your business growing. Music to your ears, brought to you by the United States Postal Service."  MUSIC/SOUND DESIGN:  Endless Noise, Los Angeles.  Jeff Elmassian, composer/sound designer/creative director; Andy Rehfeldt, composer/sound designer.

CREATIVITY E-mail, Aug. 2, 2002
BREAKING:  Nike Canada

AdCritic.com, Aug. 2, 2002
BREAKING:  Nike Canada

Ads.com, Aug. 1, 2002
Nike Golf:  Country
Creative director and musician Jeff Elmassian produced the attention grabbing soundtrack at Endless Noise, a music and sound design company in LA. The company has won numerous awards for their work on the Nike 'Freestyle' campaign. Other members of the team included Andy Rehfeldt, Kacy Palmieri, Chris Guardino, Barry Goldberg and Jeremy Zuckerman. Outstanding lyrics written by Jim Riswold. 

Ads.com, Aug. 1, 2002
Nike Golf:  Lounge
Creative director and musician Jeff Elmassian produced the attention grabbing soundtrack at Endless Noise, a music and sound design company in LA. The company has won numerous awards for their work on the Nike 'Freestyle' campaign. Other members of the team included Andy Rehfeldt, Kacy Palmieri, Chris Guardino, Barry Goldberg and Jeremy Zuckerman. Outstanding lyrics written by Jim Riswold. 

Ads.com, Aug. 1, 2002
Nike Golf:  Vegas
Creative director and musician Jeff Elmassian produced the attention grabbing soundtrack at Endless Noise, a music and sound design company in LA. The company has won numerous awards for their work on the Nike 'Freestyle' campaign. Other members of the team included Andy Rehfeldt, Kacy Palmieri, Chris Guardino, Barry Goldberg and Jeremy Zuckerman. Outstanding lyrics written by Jim Riswold. 

Post Magazine Daily Newsletter, July 31, 2002
ENDLESS GOES FURTHER FOR NIKE
Visually, the four-spots for the new Nike Tour Accuracy Power Distance golf balls out of Wieden + Kennedy are nothing spectacular, but combined with the music tracks by Endless Noise the four ads captivate the viewer looking to hit the green off the tee.  Link.

Post Magazine, July 31, 2002
ENDLESS GOES FURTHER FOR NIKE
All four spots are relatively the same concept — simple, static shots of the Nike golf ball against a red backdrop. The musical styles, on the other hand, for each vary widely, even though each song uses the same three-word lyrics, “Ball Go Far.” With three word lyrics and relatively mundane images, the music had to essentially carry the spots. Led by creative director Jeff Elmassian and arranger Andy Rehfeldt, the studio composed a four tracks emulating four musical categories: a Vegas, Tony Bennet-like sound, a country tune, a mellow lounge song and a choir, all with the one line “Ball Go Far.” 

CREATIVITY E-mail, Jul. 29, 2002
SPOT OF THE DAY:  Nike Golf "Lounge"

AdCritic.com, Jul. 29, 2002
SPOT OF THE DAY:  Nike Golf "Lounge"

Pro Sound News Online Daily, July 25, 2002
Endless Noise Goes Far for Nike
Award-winning sound design and music company, Endless Noise, has announced details of its music composition, arranging and production work for the new Nike Golf Ball Go Far II series of television and radio spots. The spots were directed by Limbo Films' Gary Nolton and produced for Wieden + Kennedy Portland. Link.

Pro Sound News Online, July 25, 2002
Endless Noise Goes Far for Nike
Award-winning sound design and music company, Endless Noise, has announced details of its music composition, arranging and production work for the new Nike Golf Ball Go Far II series of television and radio spots. The spots were directed by Limbo Films' Gary Nolton and produced for Wieden + Kennedy Portland.

MediaPost's Out to Launch, July 25, 2002
Nike Golf
Sound design and music company Endless Noise announced details of their music composition, arranging and production work for the new Nike Golf "Ball Go Far II" series of television and radio spots produced by Wieden + Kennedy Portland. The first of the spots debuted nationally on radio on July 8. Four 30-second TV spots are set to air during sports programming throughout August and are also tied to extensive print advertising and outdoor elements at major golf events, including aerial banners and a 25-foot "Ball Go Far" blimp. 

Music Industry News Network, July 24, 2002
Endless Noise Goes Very Far, Musically, For New Nike Golf "Ball Go Far II" Broadcast Campaign
Award-winning sound design and music company Endless Noise today announced details of their music composition, arranging and production work for the new Nike Golf "Ball Go Far II" series of television and radio spots directed by Limbo Films' Gary Nolton and produced for Wieden + Kennedy Portland.

Digital Pro Sound, July 23, 2002
Endless Noise Scores Nike Golf Spots
Asked about the creative challenge for the campaign's music, Wieden + Kennedy's project creative director and writer Jim Riswold explained, "The musical assignment was to find genres we could have the most fun with and find the best people in. As with the visuals, we wanted people watching and listening to the spots to scratch their heads and ask themselves, 'They're not serious, are they?'"   The musical pieces were composed and produced around Jim Riswold's lyrics by Endless Noise's creative director Jeff Elmassian and arranged by Andy Rehfeldt and the rest of the company's team at their LA-based studio. Key contributors included producer Kacy Palmieri, orchestrator Chris Guardino, engineer Barry Goldberg and ProTools engineer Jeremy Zuckerman. "This assignment was a dream-come-true for our team," said Elmassian, "because it let us apply everything we know about creating attention-grabbing music." In a campaign striving to remind consumers that golf is fun while also communicating that Nike's ball offers maximum distance, Wieden + Kennedy's Riswold proudly touts this result: "Golfers from coast to coast are humming 'Ball Go Far.' " 

Design In Motion Online News, July 2, 2002
Scout Signs Endless Noise for Midwest Representation
Sound design and music company Endless Noise announced that they have signed an agreement with Chicago-based SCOUT/A Karen Kovach Company for commercial-project representation throughout the Midwest. SCOUT was founded in 1990 by 16-year ad industry veteran Karen Kovach, who co-founded advertising and commercial production industry portal eCreativeSearch. She is also currently executive vice president for digital advertising distributor FastChannel Network.

SoloNews, July 1, 2002
CHICAGO'S SCOUT SIGNS ENDLESS NOISE FOR MIDWEST REPRESENTATION; Also: Nike "Freestyle" Sound Design from Endless Noise Honored in 2002 AICP Show, Set to Tour U.S. and Europe
Award-winning sound design and music company Endless Noise today announced that they have signed an agreement with Chicago-based SCOUT / A Karen Kovach Company, for commercial-project representation throughout the midwest. SCOUT was founded in 1990 by 16-year ad industry veteran Karen Kovach, who co-founded advertising and commercial production industry portal eCreativeSearch - and is also currently executive vice president for digital advertising distributor FastChannel Network.

Boards Magazine, June, 2002
Special Coverage, Awards-O-Rama:  D&AD turns 40
Television and Cinema Advertising Crafts D&AD Awards
Category: Use of Music; Title: Freestyle Football; Agency: Wieden + Kennedy, Amsterdam; Director/Production Company: Jeff Elmassian, Endless Noise; Client: Nike 
Category: Sound Design; Title: Freestyle Football 
Category: Sound Design; Title: Freestyle Skateboard

Boards Magazine, June, 2002
Special Coverage, Awards-O-Rama:  Clio Awards
GOLD AWARDS:  Category: Technique - Music; Title: Freestyle; Agency: Wieden + Kennedy, Portland; Director/Production Company: Afrika Bambaataa & Jeff Elmassian (composer); Client: Nike 

Film & Video Magazine, June, 2002
2002 AICP Show Creatives Honor Branded Entertainment
Nike and other companies understand that there needs to be a real entertainment aspect to their ads. I think we’ll see more long-form advertising.” The entertainment aspect also truly comes through in Nike’s “Freestyle,” “Tag” and “Tailgating,” all via Wieden & Kennedy, continued Miller.  Nike’s “Freestyle” was honored for advertising excellence, editorial and sound design.  Nike “Freestyle” (honored for advertising excellence, editorial and sound design) was directed by Paul Hunter of HSI Productions and edited by Adam Pertofsky of Rock Paper Scissors. Jeff Elmassian of Endless Noise was the sound designer and co-composer was Afrika Bambaataa.

FastChannel eCreativeSearch Newsletter, June 26, 2002
Member News from around the world:  Endless Noise / SCOUT
Award-winning sound design and music company Endless Noise today announced that they have signed an agreement with Chicago-based SCOUT for commercial-project representation throughout the Midwest.  According to SCOUT's publicity office, "We strive to represent exceptional talent in distinct niches, and based on our experience, Endless Noise truly stands apart in commercial music and sound design." Recent screenings of Endless Noise's reel have received very enthusiastic responses from agency creatives in Minneapolis, Detroit and Chicago. In other news, Endless Noise also announced that its work on Nike's "Freestyle" campaign has been honored by the inclusion of the original 60-second Freestyle Basketball spot in the 2002 AICP Show in the category of Sound Design. The annual show premiered on June 3 at New York's Metropolitan Museum of Art, and will now go on tour to museums and other cultural centers in cities across the country and abroad.

Music Industry News Network, June 20, 2002
CHICAGO'S SCOUT SIGNS ENDLESS NOISE FOR MIDWEST REPRESENTATION; Also, Nike "Freestyle" Sound Design From Endless Noise Honored In 2002 AICP Show, Set To Tour U.S. And Europe
LA's Grammy and Clio-winning music and "musical sound design" company earns another top award, lands Chicago's SCOUT for midwest representation... 

Shoot Magazine, June 14, 2002
Rep Report
Scout, Chicago, has signed Los Angeles-based Endless Noise, and New York companies The Ink Tank and Trollback & Company for representation in the Midwest….

Shoot Magazine, June 7, 2002
Fours Score Impressively At 11th Annual AICP Show
HSI scored six honorees—three on the strength of Nike's "Freestyle," directed by Paul Hunter for Wieden+Kennedy. The :60 was honored in the Advertising Excellence/Single Commercial, the Editorial and the Sound Design categories. Adam Pertofsky of Rock Paper Scissors, Los Angeles, edited "Freestyle." Sound designer was Jeff Elmassian of Digihearit? (now Endless Noise, Los Angeles). 

MacCentral, June 5, 2002
Endless Noise and QT 6 on Your Mac Life
Shawn King, the host-producer of Your Mac Life, the Internet show about all things Mac, will be making, as usual, "endless noise" on tonight's episode.  No, wait. That's not quite right. Jeff Elmassian, award-winning sound designer and creative director for Endless Noise, will be talking with King about his work and sound design on the Mac. Endless Noise is a sound design and music company that has done high-profile ad work for Nike and the U.S. Postal Service. See our May 24 and Nov. 1 articles for more info. 

MacMinute, June 5, 2002
Endless Noise, QT & Expo on Your Mac Life
Your Mac Life, an Internet-based Mac radio show hosted by Shawn King, has announced its lineup for tonight's broadcast (21:00 - 23:00 ET). The show will feature award winning Sound Designer Jeff Elmassian, Creative Director for Endless Noise; Frank Casanova, Apple's Director of QuickTime Marketing; and a look at the upcoming Macworld Expo in New York City next month. In addition to all of this, there are a number of prizes to be won... 

MacObserver, June 5, 2002
Nike's "Freestyle" Ad, QuickTime 6 On Tonight's Your Mac Life
Award winning Sound Designer Jeff Elmassian, Creative Director for Endless Noise, will join Shawn on this Wednesday's show. Jeff is one of the people behind the amazing Nike ad, "Freestyle", and he'll talk about its creation and sound designing on the Mac...

Your Mac Life with Shawn King, June 5, 2002
June 5 show featuring interview with Jeff Elmassian

AppleLinks, June 4, 2002
Endless Noise, QuickTime, and Expo News
Shawn King, in the guise of Your Mac Life, has often been accused of making "endless noise", but this week, he proves it!  Award winning Sound Designer Jeff Elmassian, Creative Director for Endless Noise, will join Shawn on this Wednesday's show. Jeff is one of the people behind the amazing Nike ad, "Freestyle", and he'll talk about its creation and sound designing on the Mac.

The Creativity E-Mail, June 4, 2002
AICP unveils honored ads
Freestyle: The Nike tour de force was honored in the categories of advertising excellence, editing and sound design. 

DigitalPostProduction.com, May 24, 2002
Endless Noise Scores Two Clio Awards for Nike "Freestyle" Spot
Sound design and music company Endless Noise scored two 2002 Clio Awards in the Television/Cinema and Radio category at the annual presentation ceremony held last week Endless Noise won a Gold Clio statue win for original music for Nike "Freestyle," and a Bronze Clio statue win for the spot's sound design....

Film&Video Magazine, May 24, 2002
Endless Noise Scores Two Clio Awards for Nike "Freestyle" Spot
Sound design and music company Endless Noise scored two 2002 Clio Awards in the Television/Cinema and Radio category at the annual presentation ceremony held last week Endless Noise won a Gold Clio statue win for original music for Nike "Freestyle," and a Bronze Clio statue win for the spot's sound design....

Shoot Magazine, May 24, 2002
Gold Scarce At Clios; TV Not Grand
Wieden+Kennedy (W+K), Portland, Ore., and Fallon Minneapolis were the two agencies copping multiple Gold awards. Nike's "Freestyle," directed by Paul Hunter of bicoastal HSI Productions, struck Gold twice for W+K, winning awards for editing and original music. Adam Pertofsky, of Rock Paper Scissors, Los Angeles, edited "Freestyle," which boasts three composer credits: Jeff Elmassian of Digihearit? (now Endless Noise, Los Angeles), was co-composer/producer/sound designer; Afrika Bambaataa, who operates out of an eponymous shop in New York, and Steven Brown of Breakthru Productions, New York, were co-composers/producers. 
Music-Original—Gold 
Nike, "Freestyle." (See credits above.)

Shoot Magazine, May 24, 2002
D&AD Gold Stars: Gondry And Budgen
Cinema/Television -- Use of Music:   Nike, "Freestyle Football." Wieden+Kennedy, Amsterdam. Glenn Cole, creative director; Jimmy Smith, copywriter; Paul Shearer, art director; Jasmine Kimera, producer. @radical.media, bicoastal/international. Charles Randolph-Wright, director; Kate Sutherland, producer. Rock Paper Scissors, Los Angeles. Adam Pertofsky, editor. Endless Noise, Los Angeles. Jeff Elmassian, sound designer. Ahmir Thompsom, co-writer.
Cinema/Television --  Sound Design:  Nike, "Freestyle Football."  Nike, "Freestyle Skateboard." Wieden+Kennedy, Amsterdam. Glenn Cole, creative director; Jimmy Smith, copywriter; Paul Shearer, art director; Jasmine Kimera, producer. @radical.media, bicoastal/international. Charles Randolph-Wright, director; Kate Sutherland, producer. Rock Paper Scissors, Los Angeles. Adam Pertofsky, editor. Endless Noise, Los Angeles. Jeff Elmassian, sound designer.

MacCentral, May 24, 2002
Forward Migration: Entertainment, advertising and more
Jeff Elmassian and Endless Noise, his sound design and music company, just completed work for a high-profile U.S. Postal Service spot. Elmassian said that his Mac G4 continues to be at the heart of his creative and production tasks....  Elmassian was also honored for his work on Nike Freestyle ad at the May 22 Clios (the Oscars of advertising awards) in Miami Beach. For more info on Endless noise, see our Nov. 1, 2001 article. 

SoloNews, May 24, 2002
Endless Noise Helps Wieden+Kennedy Earn Clio Gold with Original Music for Nike "Freestyle"
Award-winning sound design and music company Endless Noise today announced a Gold Clio statue win for original music for Nike "Freestyle," as well as a Bronze Clio statue win for the phenomenal spot's sound design, both presented by the advertising world's most prestigious recognition program, the Clio Awards.

Music Industry News Network, May 23, 2002
Endless Noise Helps Wieden+Kennedy Earn Clio Gold With Original Music For Nike "Freestyle"; Also Earns Clio Bronze For Sound Design
Award-winning sound design and music company Endless Noise today announced a Gold Clio statue win for original music for Nike "Freestyle," as well as a Bronze Clio statue win for the phenomenal spot's sound design, both presented by the advertising world's most prestigious recognition program, the Clio Awards.

Boards Online, May 22, 2002
And the Clio goes to
Wieden + Kennedy's Nike "Freestyle" spot earned two golds: one to Adam Pertofsky of Rock Paper Scissors for editing, and another to Afrika Bambaataa & Jeff Elmassian for music.

FastChannel's eCreativeSearch Newsletter, May 15, 2002
Music & Sound Design
Jeff Elmassian:  Endless Talent, "Endless Noise"  Read It!

Mix Magazine, May 14, 2002
U.S. Postal Service Employed Endless Nosie, Leo Burnett for New Commercial
Award-winning sound design and music company Endless Noise announced details of the company's hybrid “musical sound design” work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new 30-second TV spot, entitled “Dry Cleaners,” was directed by Anonymous Content’s John Dolan and debuted on April 15.

eCreativeSearch, May 13, 2002
Endless Talent, "Endless Noise"
Grammy-Award winner Jeff Elmassian is a composer, orchestrator, conductor and musician of uncommon skill and versatility. His award-winning music for commercials, feature films and television programming stretches across all genres -- and never fails to evoke a strong sense of mood and atmosphere.... [More]

Shoot Magazine, May 10, 2002
SPECIAL REPORT: MUSIC & SOUND DESIGN_ Aural Fixation:  A look behind the chart toppers
Number One
The creation of "Move" was as complicated as the imagery is graceful. Done via Wieden+Kennedy (W+K), Portland, Ore., the spot was directed by Jake Scott of bicoastal RSA USA, and scored by bicoastal Elias Arts. Jeff Elmassian of Endless Noise, Los Angeles, did the sound design. Initially, the creative team at W+K had a multitude of ideas for the music, ranging from the simple to the complex. While still in the storyboard stage on "Move," Hal Curtis, creative director at W+K and the art director on the spot, and senior producer Vic Palumbo met with frequent Nike collaborator Elmassian, and batted around ideas for music and sound design, based on storyboards and ideas of material yet to be shot.  "We were coming at it from the standpoint of trying to make the transitions work," recalls Elmassian, who says that the first idea was for a pulsating drum track. Another idea, eventually discarded, was to prescore the spot and then shoot images to match the music. In any event, for a month and a half, as Scott shot, Elmassian composed and also recorded original sounds for the sound design.  .  "We were really trying to explore our options from a musical and sound standpoint as to how it would work," explains Palumbo. "In talking with Jeff, we had a lot of different ideas about the music and we were not sure about the style or genre. We had Jeff sketch out different musical ideas for us while he was working on the sound design."  .  After the spot was edited, however, the agency creatives turned to Elias Arts for a new take on the music. "Jeff was doing double duty [handling both sound and music] and it became a tall order," explains Palumbo. "We felt he should concentrate entirely on the sound design."  .  The spot, which broke during the opening ceremonies of the Winter Olympics in Salt Lake City, was a challenging, but satisfying, experience for everyone involved. Elias says W+K allowed him the creative freedom to experiment, while Elmassian reports he is very satisfied with the end result. "This was a different animal than a lot of spots," he notes. "It was about choreography, about lyricism, and about trying to make incredibly beautiful footage into a lyrical whole so that everything works seamlessly together. There was no dialogue and you had to find a way to express things from an audio standpoint. It needed a very organic sound design and very lyrical music."

Shoot Magazine, May 10, 2002
SPECIAL REPORT: MUSIC & SOUND DESIGN_ SHOOT's Top 10 Spot Tracks
1. TITLE: Nike "Move"
MUSIC/SOUND: Elias Arts, bicoastal. Jonathan Elias, creative director/composer; Ryan Rehm, composer; David Gold, creative director; Dayna Turcotte, producer. Endless Noise, Los Angeles. Jeff Elmassian, sound designer; Kacy Palmieri, producer  AGENCY: Wieden+Kennedy, Portland, Ore.  PRODUCTION: RSA USA, bicoastal. Jake Scott, director
4. TITLE: Nike Golf "Dog Gone," Endless Noise, Los Angeles
MUSIC/SOUND: Endless Noise, Los Angeles. Jeff Elmassian, composer; Andy Rehfeldt and Nate Jenkins, sound designers; Kacy Palmieri, producer.  AGENCY: Wieden+Kennedy, Portland, Ore.  PRODUCTION: Biscuit Filmworks, Los Angeles. Noam Murro, director 

The International ANDY Awards, May 3, 2002
Big Winners:  Nike Freestyle
agency - Wieden + Kennedy; client - Nike; creative directors - Jim Riswold, Hal Curtis; art directors - Hal Curtis, Tim Hanrahan, Deborah Evans (HSI); writer - Jimmy Smith; agency producer - Vic Palumbo; production company - HSI; producers - Kerstin Emhoff, Nina Huang; directors - Paul Hunter, Frank Budgen; music post production - Endless Noise; editor - Adam Pertofsky (Rock Paper Scissors); music - Afrika Bambaataa, Jeff Elmassian (Endless Noise), Steven 'Boogie' Brown (Breakthru Productions); cinematography - Max Malkin; special effects - Patrick Murphy (A52); cinematography - Savion Glover; sound mixer - Robert Feist (Ravenswork).

Shoot Magazine, May 3, 2002
Soup's On At International ANDY Awards
Nike's "Freestyle," directed by Paul Hunter of bicoastal HSI Productions for Wieden+Kennedy, also was recognized in the fashion apparel category.  Fashion Apparel:  Nike, "Freestyle." HSI Productions, bicoastal. Paul Hunter, director; Max Malkin, DP; Kerstin Emhoff, executive producer; Nina Huang, producer. Wieden+Kennedy, Portland, Ore. Jim Riswold, creative director; Hal Curtis, creative director/art director; Tim Hanrahan, art director; Jimmy Smith, copywriter, Vic Palumbo, producer. Music by Digihearit? (now Endless Noise, Los Angeles. Jeff Elmassian, co-composer/producer/sound designer. Afrika Bambaataa, co-composer/producer. Breakthru Productions, New York. Steven Brown, co-composer/producer.

Videography, May 3, 2002
Endless Noise 'Goes Postal'
Sound design and music company Endless Noise has completed musical sound design work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 spot, entitled Dry Cleaner, was directed by Anonymous Content's John Dolan and debuted on Apr. 15. In the spot, a small dry cleaner experiences a surge of business based on a direct mail campaign. As commerce picks up, the sounds of customers entering combine with hisses of steam, the motor of rack as it spins around, rings from the cash register and other ambient noises, eventually building into a percussive underscore....

Videography Online Daily, May 3, 2002
Endless Noise 'Goes Postal'
Sound design and music company Endless Noise has completed musical sound design work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 spot, entitled Dry Cleaner, was directed by Anonymous Content's John Dolan and debuted on Apr. 15.  Link.

MediaPost Communications Out to Launch, May 2, 2002
U.S. Postal Service Spot from Leo Burnett
Sound design and music company Endless Noise recently announced details of the company's hybrid "musical sound design" work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled "Dry Cleaner" was directed by Anonymous Content's John Dolan and debuted on Apr. 15. In the spot, a small drycleaning shop experiences a surge of business based on a direct mail campaign. As commerce picks up, the sounds of customers entering combine with hisses of steam, the motor of racks as they spin around, rings from the cash register and other ambient noises, eventually building into a percussive underscore. The voiceover drives the point home: "Target your customers with direct mail and you may actually hear your business growing. Music to your ears, brought to you by the United States Postal Service." 

Post Magazine Online, May 2, 2002
The Endless Noise of dry cleaning
The spot is visually told through a series of close-ups of the various pieces of equipment in the store and shows the pace quicken as the commerce grows. But the sounds from all these pieces of equipment is what really carries the spot as the churning of the motor rack, the hissing of steam cleaners, rings of the cash register and the rapid fire pounding of the sewing machine combine into a percussive song, more beautiful to the owner than any work of Beethoven.... 

Post Magazine's Daily Newsfeed, May 2, 2002
THE ENDLESS NOISE OF DRY CLEANING
LOS ANGELES — The noise of a busy dry cleaning business can be music to the ears if you happen to own that business or you employ sound design and music company Endless Noise to take the everyday sounds of a dry cleaners and spin them together to make a musical sound design. 
For the full story, go to Link.

Pro Sound News Online Daily, May 1, 2002
Endless Noise Adds Musical Sound Design to Spot
Los Angeles (May 1, 2002)--Award-winning sound design and music company, Endless Noise, has reported details of the company's hybrid "musical sound design" work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. Link.

Pro Sound News, May 1, 2002
Today's News:  Endless Noise Adds Musical Sound Design to Spot
Award-winning sound design and music company, Endless Noise, has reported details of the company's hybrid "musical sound design" work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled, "Dry Cleaners," was directed by Anonymous Content's John Dolan and debuted on April 15. 

Boards Magazine, Apr., 2002
The Sounds of Sport
Wieden + Kennedy's boards are among the most sought-after in the business and its music and sound design jobs are no different.  W+K producer Vic Palumbo says that Nike spots either take on their own natural rhythm during post or, as in the case of last year's blockbuster "Freestyle," are by necessity, pre-scored.  "There is always a lot of discussion beforehand: do you force it into some kind of rhythm? Or let it find its own rhythm, as was the case with 'Move'" says Palumbo.  Elias Art's Jonathan Elias recently scored the Jake Scott-directed "Move" with an uplifting and emotive piano piece that sonically alludes to folktronic band Four Tet's plaintive "Everything Is Alright" used in the recent Nike spot, "Raining Runners."  Originally, creative director Hal Curtis had sought out a contemporary hip-hop beat to accent the spot's transitions. Elias and another Nike musical mainstay, Jeff Elmassian of Endless Noise, took several cracks at scoring "Move" before Elias hit upon the piano piece. "A lot of things worked, but nothing had that extra something, so Hal said to Jonathan, 'Just do what you feel works.' Jonathan's track was completely different; it flowed and changed the tempo of the spot and the way it was viewed. It's catchy, but a bit emotional and helps to pull you in. It elevated the visuals."  Palumbo says relationships between composers, creatives and producers such as himself, Jeff Selis and Ben Grylewicz, facilitate a sort of musical shorthand that helps prevent music from becoming an afterthought to production. Additionally, W+K in-house music heads Jessica Vacek and Eric Johnson help keep the agency up to the second in terms of the sounds of now. That said, pre-scored jobs such as the W+K/ Elmassian/ Bambaata collaboration of 2001, demand aural acumen and deconstructive thinking.  Elmassian also scored Nike's Tiger Woods "Hacky Sack" spot, the David Fincher-directed campaign for the 2000 Olympics, as well as "That's Why," a Nike spot starring Michael Jordan that broke during the 2002 Super Bowl.  "For the Jordan spot, 'That's Why,' his heartbeat and a bouncing basketball sound fuse together, so by the end you have the feeling they are one. The concept can be simple, but the process is about an enormous amount of introspection," notes Elmassian. Another recent Nike gig for Elmassian was "Dog Gone," starring David Duval and directed by Noam Murro. When Grylewicz and CD Jim Riswold asked for a country-fried yodel version of "Where, Oh Where Has My Little Dog Gone," Elmassian pulled together the prerequisite yodler and pedal steel player...

SoloNews, Apr. 30, 2002
Hear Business Growing In Latest U. S. Postal Service Spot From Leo Burnett, Featuring Musical Sound Design From Endless Noise
Award-winning sound design and music company Endless Noise today announced details of the company's hybrid “musical sound design” work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled “Dry Cleaners” was directed by Anonymous Content’s John Dolan and debuted on Apr. 15.

Digital Post Production, Apr. 29, 2002
Endless Noise Turns Ambient Sound into Percussive Score for Post Office Spot
Sound design and music company Endless Noise recently did hybrid “musical sound design” work for a U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled “Dry Cleaner” was directed by Anonymous Content’s John Dolan and debuted on Apr. 15.... 

Digital Pro Sound, Apr. 29, 2002
Endless Noise Turns Ambient Sound into Percussive Score for Post Office Spot
Sound design and music company Endless Noise recently did hybrid “musical sound design” work for a U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled “Dry Cleaner” was directed by Anonymous Content’s John Dolan and debuted on Apr. 15.   “We had to find a way to get across to people that the postal service can help businesses grow to become more vibrant and efficient,” explained Endless Noise creative director and project co-composer and sound designer Jeff Elmassian. “So specifically, we had to find sounds in the environment of this business that reflect the image of the postal service and that come across as being interesting and musical.  Together with John Dolan and the creative team, we found that the sounds in this environment made for a dynamic rhythm track – so that's the direction we ultimately went,” Elmassian continued.... 

Music Industry News Network, Apr. 29, 2002
Hear Business Growing In Latest U. S. Postal Service Spot From Leo Burnett, Featuring Musical Sound Design From Endless Noise
Award-winning sound design and music company Endless Noise today announced details of the company's hybrid “musical sound design” work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled “Dry Cleaners” was directed by Anonymous Content’s John Dolan and debuted on Apr. 15. 

MacCentral, Apr. 5, 2002
Endless Noise using Macs for USPS
If you live in the U.S., you've no doubt heard that the U.S. Postal Service has announced another rate increase for the months ahead, and that the Service is facing serious difficulties based on the decline of mail since Sept. 11.  Leo Burnett in Chicago, Illinois, is handling the U.S. Postal Service's advertising -- and the Mac loving Jeff Elmassian and the Endless Noise crew are in the final stages of wrapping their efforts for a brand new spot that will employ Elmassian's now-famous (since Nike Freestyle) "sound design is the music" efforts designed to make the USPS more hip while helping them attract business.... 

AdWeek, Mar. 18, 2002
Creative Coverage:  Best Spots of February:  Nike "Move"
The premise is simple: show the ballet of movement when people "Just do it." In 90 short seconds, this stunning spot touches on nearly every sport known to man or woman, from running to frisbee throwing. "Move" is a visual and aural masterpiece.   Sound Design:  Jeff Elmassian, Endless Noise.

Shoot Magazine, Mar. 15, 2002
Olympic Moments by Jeff Elmassian
What a thrill it was to watch NBC's broadcast coverage as the best and the most determined athletes from the far corners of the planet came together in Salt Lake City over the past weeks. These games were a worldwide celebration, and the fact that all the pomp, fanfare and excitement took place on U.S. soil was particularly poignant considering our recent American history....

Shoot Magazine, Mar. 1, 2002
TOP SPOT OF THE WEEK CREDITS March 01, 2002
A new sport-themed spot for Nike, called "Move," quietly breaks through the clutter due to its refreshing realness. Created by Wieden+Kennedy (W+K), Portland, Ore., directed by Jake Scott of bicoastal RSA USA, the ad is simply poetic.  SOUND DESIGN  Endless Noise, Los Angeles.  Jeff Elmassian, sound designer; Kacy Palmieri, producer.

Shoot Magazine, Mar. 1, 2002
Top Spot of the Week:  Dir. Jake Scott Puts The "Move" On Nike
Problems could have arisen in any of the scenarios that were shot. But everything went fairly smoothly, according to Scott. It was coming up with the right soundtrack for the spot that actually caused headaches. "The music was the most difficult part," acknowledges W+K creative director/art director Hal Curtis. "We struggled to find the right piece. Our original thought was a more percussive, aggressive track...."   • SOUND DESIGN • 
Endless Noise, Los Angeles.  Jeff Elmassian, sound designer; Kacy Palmieri, producer. 

eCreativeSearch News, Feb. 27, 2002
Nike "Move"
The stunning new :90 Nike spot entitled Move has an all-star cast of eCreativeSearch collaborators. Jake Scott of RSA directed for Wieden & Kennedy, Portland, with editing by Rock Paper Scissors post by A52 and sound design by Endless Noise. Music credit to Elias Associates. Full credits are on the site. 

Advertising Age's Creativity, Feb. 2002
Special Report:  Producers... Vic Palumbo
Then came "Freestyle."  Palumbo probably has lockjaw from talking about the sound-effects commercial that's good enough to be a hit music video, but the experience illustrates the formula he follows for success.  Palumbo assembled a team of all-stars, including HSI director Paul Hunter, Endless Noise musician Jeff Elmassian and Rock Paper Scissors editor Adam Pertofsky, all of whom he chose for their ability to be open-minded and allow for some freestyling of their own....

Shoot Magazine, Feb. 22, 2002
FLASHBACK: 5 YEARS
FEBRUARY 21, 1997/Composer/sound designer Jeff Elmassian has teamed with executive producer Lori Rose to launch Haven, a Santa Monica music/sound design shop. Elmassian was creative director at now defunct Endless Noise Productions; Rose has been an exec producer at bicoastal Elias Associates….

Shoot Magazine, Feb. 15, 2002
TOP SPOT OF THE WEEK CREDITS February 15, 2002
Created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Noam Murro of Biscuit Filmworks, Los Angeles, "Dog Gone" opens on a wide-screen shot of Duval, who is taking a final practice swing before launching a drive out into a flat, golden desertscape. To Duval's right, a large Doberman pincer sits at attention, waiting for the 2001 British Open Champion to unleash his powerful swing and send the ball sailing. A lonesome yodeler can be heard beginning the melody to "Oh Where, Oh Where, Has My Little Dog Gone?"   MUSIC Endless Noise, Los Angeles.  Jeff Elmassian, composer; Kacy Palmieri, producer.

Shoot Magazine, Feb. 15, 2002
Top Spot of the Week:  Endlessly Waiting For Sparky
Composer Jeff Elmassian, of Endless Noise, Los Angeles, scored a soundtrack that supports this sense of stagnant, yawning suspense. Riswold had originally envisioned "Dog Gone" with only minimal sound design and no music. "But then we kind of happened on the idea for a 'David Lynch meets country-western' track," related Riswold, "We approached Jeff with the concept, and he arranged it for us perfectly."  • MUSIC • 
Endless Noise, Los Angeles.  Jeff Elmassian, composer; Kacy Palmieri, producer.

AdWeek, Feb. 4, 2002
Best Spots of the Year 2001 - Nike Freestyle

Boards Online Newsletter, Jan. 30, 2002
Nike launches multiple campaigns
Wieden + Kennedy, Portland has created a new Nike branding campaign paying tribute to athletes and the sporting brand's most prolific ad slogan, "Just Do It," and a golf-centric campaign employing two widely divergent executions.  See More: http://www.boardsmag.com/articles/online/20020130/nike.html

Boards Magazine, Jan. 30, 2002
Nike launches multiple campaigns
Creatives Jim Riswold and Rob Palmer worked on the "Length" Campaign with agency produced Ben Grylewicz. Peter Wiedensmith of Joint, Portland cut the spots. Ring of Fire, Los Angeles handled effects and Jeff Elmassian of Endless Noise did music and sound design for "Dog Gone," while Mutato Muziko handled music and sound for the remaining four spots.

MediaPost Communications Out to Launch, Jan. 24, 2002
Hennessy VSOP Radio Spots
Keeping things musical, Endless Noise has announced details of the company's music composition, mixing and sound design work for a series of :60 and :50/:10 Hennessy VSOP radio spots produced for Kirshenbaum Bond & Partners. Each spot is set in a nightclub and involves a unique form of jazz music beginning in discord before harmoniously blending into smooth melodies. At that point in each spot, the voiceover relates, "There are times when communication exists on a higher level. Hennessy Privilege VSOP, more harmonious, more elegant, more intense." A :60 plus a :50/:10 was created for versions involving saxophones, percussion and scatters. 

Music Industry News Network, Jan. 23, 2002
Music And Sound Design From Endless Noise Help Hennessy V.S.O.P. Radio Campaign Communicate On A Higher Level
Award-winning sound design and music company Endless Noise today announced details of the company's music composition, mixing and sound design work for a series of :60 and :50/:10 Hennessy VSOP radio spots produced for Kirshenbaum Bond & Partners that first aired in U.S. major markets during the holidays.

London International Advertising Awards, Dec. 17, 2001
Television/Cinema Sound Design Winner:  Nike Freestyle
Music Arrangers/ Composers:  Afrika Bambaata/Jeff Elmassian/Steven “Boogie” Brown

ErikaPalomino.com, Dec. 1, 2001
Nike mistura futebol e hip hop em sua nova campanha
A trilha foi elaborada por Ahmir Questlove, do The Roots, a partir da gravação dos sons dos movimentos dos atletas com a bola de futebol marcado e de suas chuteiras freiando na quadra. Tudo mixado com base hip hop funkeada de Jeff Elmassian. Muito bom. Diz que já tem até DJ usando em pista de dança.... 

TouchNottingham.com, Dec. 1, 2001
Nike Freestyle
Perhaps even more impressive than the Savion Glover directed choreography is the sound design. Electro pioneer Afrika Bambaataa and his producer Steve Brown worked with Los Angeles music producer Jeff Elmassian to sample various basketball sounds and to create a layered and funky electro track that builds to a peak before breaking to silence when one player jams a dynamic dunk near the end of the advert.

Shoot Magazine, Nov. 30, 2001
And the Award Goes to... Adam Pertofsky (a salute to the AICE winners)
In the cutting room, Pertofsky took his rhythmic cues from "Planet Rock." Additional tracks by co-writer Bambaataa and Jeff Elmassian of Digihearit? (now Endless Noise), Los Angeles-- who was co-writer/ producer/sound designer on the spot-- served as sonic guideposts during the sessions, too. Also credited with composing elements of the track is composer/producer Steven Brown of Breakthru Productions, New York.  The editor and Elmassian worked together closely during the edit of the spot, and Pertofsky says it was a very back-and-forth collaboration. "I cut image to beat the whole time," relates Pertofsky. "We built the music little by little. I put shots in that didn't have any beats and then we'd build to that. Then [Elmassian] would create a music track to go with the picture. ... Jeff then went on and produced the track and replaced all the sounds with basketball sounds."

MacShowLive, Nov. 28, 2001
Mac Media Pro with Jeff Elmassian, Creative Director for Endless Noise

Boards Online Newsletter, Nov. 21, 2001
Boards Summit
This year's Boards Summit sponsors include KODAK, IMAGE BANK FILM, OPTIMUS, RING OF FIRE, SONY PICTURES STUDIOS  & DISTRICT OF COLUMBIA OFFICE OF MOTION PICTURE & TELEVISION. 
Cocktail Reception sponsored by ENDLESS NOISE & THE DARNELL WORKS AGENCY. 

Shoot Magazine, Nov. 16, 2001
Spotlight:  DD, Endless Head To Dodge's Truckville 
Two :30s feature remixes of Aerosmith's "Just Push Play" to highlight the 2002 Dodge Ram 1500 in the company's "Truckville" campaign. In "Reflections," a black Dodge Ram 1500 passes a tractor-trailer bearing the Aerosmith logo on the way through a desert until reaching the metropolis of Truckville. "Truckville" shows the Ram 1500 escaping the city and stopping in the desert, as its mysterious driver climbs out to illuminate a bright Truckville sign. Both spots end with title cards reading, "The new mayor of Truckville" and "Take life by the horns."  AUDIO POST/SOUND DESIGN:  Endless Noise, Los Angeles.  Jeff Elmassian, mixer/sound designer; Barry Goldberg, engineer; Nathan Jenkins, assistant engineer; Kacy Palmieri, associate producer.

Shoot Magazine, Nov. 16, 2001
John West's "Bear" Tops LIAA Awards
Sound Design (WINNER)
Nike, "Freestyle." HSI Productions, bicoastal. Paul Hunter, director. Wieden+Kennedy, Portland, Ore. Dan Wieden, executive creative director; Hal Curtis, creative director/art director; Jim Riswold, creative director; Jimmy Smith, copywriter; Vic Palumbo, producer. Digihearit? (now Endless Noise), Los Angeles. Jeff Elmassian, co-composer/producer/sound designer. Afrika Bambaataa, co-composer/producer. Breakthru Productions, New York. Steven Brown, co-composer/producer. Rock Paper Scissors, Los Angeles. Adam Pertofsky, editor.
Direction-- Visual (WINNER)
Nike, "Freestyle." (See credits above.)

eCreativeSearch News, Nov. 14, 2001
Endless Noise
The team at Endless Noise recently wrapped production on the high-profile national TV campaign for Jiffy Lube, created by Boston's McCarthy Mambro Bertino. Endless Noise creative director Jeff Elmassian, following up his virtuoso performance from the Nike Freestyle campaign, created a musically-charged cadence of Jiffy Lube technicians at work. "There is a musical metaphor for the spot,'' Elmassian said. "We make the sounds work together like they were intended to be musical instruments." Striving to make the spots for "The Well-Oiled Machine" especially memorable, the agency landed cinematographer John Schwartzman--"Pearl Harbor," "Armageddon," "The Rock"--to direct.

MacMinute.com, Nov. 9, 2001
Macs make Noise
Apple has published a feature on Jeff Elmassian, whose Endless Noise studio creates audio for advertisements and soundtracks for films. Elmassian, whose most recent credits include the 2002 Dodge "Truckville" ad and a Nike spot, uses Macs throughout the creative process. 

Apple.com Hot News, Nov. 8, 2001
Creative Sound Design
Jeff Elmassian is redefining the sound of commercial TV. His current bragging rights include a Dodge truck spot for which he remixed an Aerosmith song and a Nike commercial he scored using only sounds from a basketball court. 

MacCentral, Nov. 1, 2001
'Truckville' music mixer uses Macs
Creative director Jeff Elmassian of award-winning sound design and music company endless Noise is a big mac fan.... 

AdCritic.com, Nov. 1, 2001
What's New and Cool:  Nike Freestyle Soccer

eCreativeSearch News, Oct. 24, 2001
Endless Noise
Award-winning sound design and music company Endless Noise reports that creative director Jeff Elmassian has just wrapped work on two new spots for the Dodge Ram 1500, "Reflections" and "Truckville." Both spots feature original remixes by Elmassian of brand new singles from Aerosmith. Not only that, but the spots were edited by another eCreativeSearch member, Rock Paper Scissors.

Yahoo! Finance, Oct. 8., 2001
New Jiffy Lube Ad Campaign Begins Early October
Oil Change Experts Tap Top Talent for New Television and Radio Spots... 

Advertising Age, Oct. 5, 2001
McCARTHY MAMBRO CREATES MINI-MOVIE FOR JIFFY LUBE
The Boston-based agency, which won the $20 million account in the spring, tapped Pearl Harbor cinematographer John Schwartzman for the new 30-second TV commercial. The agency also hired Jeff Elmassian, the soundman who did the Nike bouncing basketball spot "Freestyle."

The Boston Globe, Oct. 5, 2001
Jiffy Lube ads defend its well-oiled turf
Meanwhile, the new Jiffy Lube campaign features billboard ads, and there's also a TV ad. While a mom waits, a crack Jiffy Lube team works on her car as adroitly as a Nascar pit-stop crew, each movement synchronized to a percussive soundtrack of noises likely to be heard during an oil change. 

eCreativeSearch News, Sep. 26, 2001
Endless Noise
Jeff Elmassian, creative director of L.A.-based music and sound design house Endless Noise has returned to the table to again mix unique sounds for the latest Nike campaign. The new spots focus on soccer and started airing in late August in more than 25 countries. Elmassian also served as sound designer and music producer for two new Gap Kids spots, "Whoosh!" and "Pow!"

Shoot Magazine, Sep. 7, 2001
Special Report:  EDITORS_ Cutting To The Rhythm
Adam Pertofsky and Jeff Elmassian worked together closely during the edit of the spot, and Pertofsky says it was a very back-and-forth collaboration. "I cut image to beat the whole time," relates Pertofsky. "We built the music little by little. I put shots in that didn't have any beats and then we'd build to that. Then [Elmassian] would create a music track to go with the picture. It was back and forth. Sometimes we were cutting to the beats; sometimes we were making it up as we went along. Jeff then went on and produced the track and replaced all the sounds with basketball sounds."

CREATIVEBASE.COM, Sept. 15, 2001
Ad Campaign:  Nike
The hypnotic rhythm that gives the commercials their unique feel was composed by Steven Brown and Afrika Bambaataa, using traditional musical instruments. Once that track was established, the music was given to music producer Jeff Elmassian, who mixed the unique sounds that were recorded by the players during their video shoot - the bounce of the ball, the squeaks of the shoes - in such a way as to replace the musical instruments.

Post Magazine, Sept. 2001
Audio for TV Spots by David John Farinella
Endless Noise used basketball sounds in one of Nike's Freestyle spot, which was mixed at The Village for cinematic release.

Boards Online Newsletter, Aug. 23, 2001
Freestyle Europa
W+K Amsterdam has unleashed a football-centric take on the "Freestyle" campaign that rocked basketball friends across North America last spring.
See More: http://www.boardsmag.com/articles/online/20010823/freestyle.html?nl

Boards Magazine, Aug. 23 2001
Freestyle Europa
W+K Amsterdam has unleashed a football-centric take on the "Freestyle" campaign that rocked basketball friends across North America last spring.  Shot with a motionless camera on a simple black stage, the spot features top players showing off their moves, editing and paced by football beats created by Afrika Bambaataa and Jeff Elmassian, Ahmir Thompson and Kyle Scratch Jones....

eCreative Search, Aug. 16, 2001
Jeff Elmassian takes it to the rim with vim for Nike
Feature story:  Endless Noise delivers peerless rhythm in Nike "Freestyle."

Advertising Age's Creativity, July/August 2001
Spotlight on Music and Radio
Feature story:  Endless Noise delivers peerless rhythm in Nike "Freestyle."

Boards Magazine, Aug. 1, 2001
The Learning Curve:  How MTV Let the Media Cramp its Freestyle by Jeff Elmassian
Like Dennis Miller, I hate to get off on a rant. But. . . 

Film&Video, July 26, 2001
Audio News
Originally established in Santa Monica in 1993, full-service music and sound design company Endless Noise was relaunched by Grammy Award-winning music composer, producer and musician Jeff Elmassian.  The company will compose and produce music and sound designs for feature films, television programming and commercials.  The music producer and sound designer behind the acclaimed Nike "Freestyle" commercial, Elmassian also composed and produced the original scrore for Nike "Hackeysack" national spot featuring Tiger Woods' performance bouncing a golf ball.

Shots News Update, June 20, 2001
Endless Noise Plays Back
Jeff Elmassian, the composer behind the sound design for Wieden + Kennedy's Freestyle spot for Nike relaunches his original music  company, Endless Noise.  Linked to story.

Boards Online, June 14, 2001
Elmassian Re-Opens Endless Noise
Composer, sound designer and producer Jeff Elmassian has relaunched his music production and publishing company, Endless Noise, in Los Angeles. Linked to story.

PostMagazine Daily Newsfeed, June 12, 2001
Music House Endless Noise Re-Launches
Grammy Award-winning music composer/producer/musician Jeff Elmassian has re-launched his original music production and publishing company, Endless Noise. Linked to story.

Post Magazine, June 11, 2001
Music House Endless Noise Re-Launches
Grammy Award-winning music composer/producer/musician Jeff Elmassian has re-launched his original music production and publishing company, Endless Noise.

Digital Pro Sound, June 5, 2001
Grammy-Award Winner Jeff Elmassian Relaunches Endless Noise
Grammy Award-winning music composer, producer and musician Jeff Elmassian today announced the relaunch of his original music production and publishing company, Endless Noise. 

Digital Media Net Newsletter, June 4, 2001
Grammy-Award Winner Jeff Elmassian Relaunches Endless Noise
Grammy Award-winning music composer, producer and musician Jeff Elmassian today announced the relaunch of his original music production and publishing company, Endless Noise.  Linked to story.

DigitalPostProduction.com, June 4, 2001
Grammy-Award Winner Jeff Elmassian Relaunches Endless Noise
Grammy Award-winning music composer, producer and musician Jeff Elmassian today announced the relaunch of his original music production and publishing company, Endless Noise. 

Music Industry News Network, May 29, 2001
Grammy-Award Winner Jeff Elmassian Relaunches Endless Noise
Feature Film, TV and Commercial Music Composer and Producer Shelves digihearit?, Develops New Projects 

The Village Voice, May 23-29, 2001
Stylin’:  NYC Streetballers Drive Nike’s Infectious ‘Freestyle’ Campaign
Later, Jeff Elmassian of Digihearit, a music editing company, replaced the instruments with the natural sounds of the game—the bounce of the ball, the squeaks of sneakers, whistles, grunts, etcetera—while keeping Bam and Boogie's beat. The result is an infectious street beat that perfectly captures the rhythm of the game...

eCreativeSearch, May 15, 2001
Endless Dreams
Jeff Elmassian restarts his baby, Endless Noise. 

Shoot Magazine, May 11, 2001
Special Report:  MUSIC & SOUND DESIGN_ What's In A Sound?
One point sound designers are clear on is that sound effects are not sound design. They are an element used in sound design. "For me, sound design denotes something that is beyond working in an effects capacity," comments Jeff Elmassian, composer/producer at Endless Noise (formerly digihearit?), Los Angeles. 

Shoot Magazine, May 11, 2001
Special Report:  MUSIC & SOUND DESIGN_ Three's Company
...Number One:  When the creative team at Weiden+Kennedy (W+K), Portland, Ore., needed someone to create a complex track made up entirely of basketball sounds for Nike's "Freestyle," directed by Paul Hunter of bicoastal HSI Productions, they called on Jeff Elmassian, composer/ producer at Endless Noise (formerly digihearit?), Los Angeles. 

NikeBiz.com, April 2001
NIKE LAUNCHES EXTENDED PLAY VERSION OF POPULAR "FREESTYLE" TV AD
The soundtrack was created by hip-hop legend Afrika Bambaataa and Hydraulic Funk, with Jeff Elmassian, Steven "Boogie" Brown and Bambaataa as music and vocal producers... 

Boards Magazine, April 2001
Rap Attack!
As if the visuals, choreography (big ups to Savion Glover) and edits (from Rock Paper Scissors' Adam Pertofsky) weren't enough to drop jaws, Hal Curtis and Jimmy Smith just had to go and conceive the ultra-dope electro track that, throughout this 60-second spot, builds layer upon layer of b-ball sounds into an instant body-locking hit.

Shoot Magazine, Mar. 16, 2001
Top Spot of the Week:  Nike And HSI's Paul Hunter Go Freestyling
...Elmassian attended the shoot, capturing sounds made by the players, such as a hand slapping the ball and the ball going through the basketball hoop—every sound in the final soundtrack is one that could come from a basketball game in a gym. Some were captured on set and others were sourced by Elmassian. The final soundtrack is a combination of the two tracks provided by Bambaataa and Elmassian, as they were married together during the final edit....

AdWeek, Mar. 12, 2001
Barbara Lippert's critique:  Sound System; Nike fuses hip-hop, basketball into art
It's the depth of talent that makes the difference.  "Freestyle" is visually pure and true and beautifully edited. 

AdWeek, Mar. 12, 2001
Best Spots of February:  Nike "Freestyle"
Music: Jeff Elmassian, DigiHearit.  ...The stark, black-and-white photography showcases the freestyle athleticism of the ballplayers - and the bouncing ball syncs perfectly with the frenetic score. It's a great spot, which numerous viewings will not diminish...

Orange Country Register, Mar. 11, 2001
This month's best and worst in short-attention-span theater
Peter Nguyen writes, "I've written plenty in this space on Nike's commercials. The majority of it has been overwhelmingly positive, as it simply cranks out on a consistent basis the most innovative and creative spots in the industry. The latest is no exception. Like a tight drill squad, NBA stars Jason Williams, Rasheed Wallace and Vince Carter put on a dribbling exhibition, with the dribbles providing the beat and the squeaking of sneakers acting as a whistle accompaniment. It's a symphony of masterful image and sound. Grade: A."

Shots.net, Mar. 9, 2001
Squeak Feet for Nike
"Editor Adam Perofsky from Rock Paper Scissors had to go through hours of footage to keep the spot on rhythm so all the action happens on the beat... [to] make the spot hypnotising to watch."

Boards Magazine, Mar 8, 2001
Screening Room:  Nike "Freestyle"
Nike "Freestyle", Sound Design: Jeff Elmassian.

Post Magazine, Mar. 1, 2001
Rock Paper Scissors Cuts Nike Campaign
West Hollywood editorial facility Rock Paper Scissors (RPS) recently completed work on a Nike Basketball campaign featuring various NBA all-stars plus street players making music out of basketball dribbling, handling and passing. 

Millimeter, Mar. 1, 2001
Rock Paper Scissors' Adam Pertofsky Cuts to the Bounce for Nike

Film&Video, Feb. 27, 2001
Rock Paper Scissors' Adam Pertofsky Cuts to the Bounce for Nike

Video Systems, Feb. 27, 2001
Rock Paper Scissors' Adam Pertofsky Cuts to the Bounce for Nike

Boards Online, Feb. 24, 2001
Nike Freestyles B-Ball
Electro pioneer Afrika Bambaataa and his producer Steve Brown worked with music producer Jeff Elmassian to sample various basketball sounds and to create a layered and funky electro track that builds to a peak before breaking to silence when one player jams a dynamic dunk near the end of the spot....

Boards Magazine, Feb. 22, 2001
Nike Freestyles B-ball
By Sandy Hunter. Director Paul Hunter of bicoastal HSI is the director behind the phenomenally choreographed, musically driven "Freestyle, a 60-second spot out of Wieden + Kennedy, Portland. 

NikeBiz.com, Feb., 2001
Sounds of Basketball Are Music To The Ears in New Nike Television Ad
Vince Carter, Darius Miles, Lamar Odom, Rasheed Wallace and Jason Williams make their moves to a 'musical' beat created by the actual sounds from the court.