DWA Case Study


	See also: MEDIA COVERAGE MEDIA SITE	CASE STUDY

Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company

Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success

Endless Noise, a Hollywood-based commercial music and sound design company serving the global advertising industry's most prestigious agencies.

Challenge
Design, develop and execute a cost-effective public relations campaign as the primary channel for supporting Endless Noise's communications objectives, including customer relations, media relations, employee recognition and business development.

Approach
This small but immensely talented company invested into a long-term, tightly orchestrated public relations effort that focused on supporting specific strategic goals. The campaign began when the principal, enjoying a swell of recognition for his latest project work, decided to relaunch his company under the name Endless Noise -- a former partnership. In support of the relaunch, domain registration and hosting were established for EndlessNoise.com -- and a custom website was created and launched, complete with streaming versions of reels. Custom press kits and CD-EPKs were also distributed with high-res digital media versions of the company’s reel. Following the successful relaunch, support of high-profile projects continued, along with active consulting to address new developments and opportunities. Agency also advised on other marketing activities including trade events, awards submissions, advertising and other targeted business development opportunities.

Results - Highights

Company’s brilliance combined with DWA campaign efforts earned Endless Noise a solid, far-reaching reputation as a unique creator of extraordinary commercial music and music-driven sound designs.

Endless Noise principal Jeff Elmassian achieved fame throughout the Apple community as an accomplished Mac and Digidesign ProTools user.

During campaign, Endless Noise’s commercial work was recognized and honored as being among the very best throughout the marketplace. Honors hailed from Adweek, Advertising Age, 'Boards, Creative Review, Creativity, SHOOT, Shots... and AICP Show recognition for music and sound design along with recent British Design and Art Direction, Emmy, International Andy, London International Advertising, International Monitor, Clio and Cannes Lion Awards.

At the time of campaign completion in mid-2003, top project work continued for the global advertising industry's most prestigious agencies.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.