Graphics.ru, May 2003
Launch of DVDdesign.com (coverage in Russian)

CreativePro.com, May 27, 2003
Announcing the Launch of DVDdesign.com, Premier Showcase for DVD Industry Artists and Vendors and DVD Services Marketplace for Marketers and Executives
Today marks the official launch of DVDdesign.com, a new DVD industry portal that allows artists and vendors to showcase their talents, products and services in a high-profile community which will also host a self-service marketplace for marketers and studio executives seeking fast responses to their DVD project needs.  The site is currently seeking registrations from qualified industry artists (designers and producers), vendors (mastering, authoring, replication, packaging and fulfillment), distributors and studios. All qualified individuals and companies who register before July 31 will automatically be entered into a prize drawing; First Prize is a new Sony DVP-NS715P progressive-scan player and Second Prize is an HBO DVD movie collection. Registration is free...

FinanzNachrichten.de, May 16, 2003
Announcing the Launch of DVDdesign.com, Premier Showcase for DVD Industry Artists and Vendors and DVD Services Marketplace for Marketers and Executives
Today marks the official launch of DVDdesign.com, a new DVD industry portal that allows artists and vendors to showcase their talents, products and services in a high-profile community which will also host a self-service marketplace for marketers and studio executives seeking fast responses to their DVD project needs...

Pro Sound News, May 21, 2003
Surround Professional Item of the Day:  Website Promotes DVD Services to Studio Execs
Launched last week, DVDdesign.com is a new DVD industry portal that allows artists and vendors to showcase their talents, products and services in a high-profile community. The site will also host a self-service marketplace for marketers and studio executives seeking fast responses to their DVD project needs.  The site is currently seeking registrations from qualified industry artists (designers and producers), vendors (mastering, authoring, replication, packaging and fulfillment), distributors and studios. All qualified individuals and companies who register before July 31 will automatically be entered into a prize drawing. First prize is a new Sony DVP-NS715P progressive-scan player, and second prize is an HBO DVD movie collection. Registration is free. 

Yahoo! Finance, May 16, 2003
Announcing the Launch of DVDdesign.com, Premier Showcase for DVD Industry Artists and Vendors and DVD Services Marketplace for Marketers and Executives
Those Completing Free Registration by July 31 Eligible to Win Sony Progressive-Scan DVD Player and HBO DVD Collection...

Design In Motion, May 15, 2003
EMA Multimedia Launches DVD Industry Web Portal
EMA Multimedia today announced the launch of www.DVDdesign.com, a DVD industry portal that allows artists and vendors to showcase their talents, products and services in an online community that will also host a self-service marketplace for marketers and studio executives seeking fast responses to their DVD project needs.

FilmThreat.com, Aug. 1, 2002
INDIE FILMMAKER GETS BIG PUSH
Indie filmmakers, get ready to be jealous. Mike Costanza, an emerging independent filmmaker, just recently completed his feature length thriller, "The Collingswood Story", for under $25,000 and now he has the help of Award-winning full-service interactive design and production studio EMA Multimedia. EMA created the package design, promotional elements, Web design, DVD menu system and special features for HBO Home Video's release of the four-disc set "From the Earth to the Moon" (Best Educational DVD Discus Award, Best Packaging Discus Award). EMA’s more than 275 DVD interface designs for studio titles also include: "OZ: The Complete First Season", "Austin Powers: International Man of Mystery," "The Fifth Element," "Elmo's World, Wild Wild West," "Gods & Monsters", "The Mask", "Starship Troopers", "Tomorrow Never Dies" (Best Consumer DVD Discus Award), and "Spawn" (DiVi Best Video Movie, DVD People's Choice Award). 

Design In Motion, Jul. 29, 2002
EMA Designs Marketing Campaign for 'Collingswood Story'
Full-service interactive design and production studio EMA Multimedia completed an extensive marketing campaign for independent filmmaker Mike Costanza's debut feature film, "The Collingswood Story." A graduate of NYU's Tisch School of the Arts, Costanza produced, wrote, directed and edited this innovative thriller -- and finished it for less than $25,000.

DVD Insider, Jul. 26, 2002
EMA Multimedia Completes Marketing Campaign For Indie Thriller
Award-winning full-service interactive design and production studio, EMA Multimedia, has proudly announced its completion of an extensive marketing campaign for award-winning independent filmmaker Mike Costanza's debut feature film, The Collingswood Story. 

Digital Producer, Jul. 25, 2002
EMA Multimedia Completes DVD Menu Design and Marketing for "The Collingswood Story"
EMA Multimedia today announced their completion of an extensive marketing campaign for award-winning independent filmmaker Mike Costanza's debut feature film, "The Collingswood Story."

DVD Creation, Jul. 25, 2002
EMA Multimedia Completes DVD Menu Design and Marketing for "The Collingswood Story"
Campaign elements designed by EMA include designing and finishing the film's opening title and credit sequences, designing key art in print and interactive media, DVD packaging design and label artwork and DVD menu design, production and authoring for a limited-edition DVD screener. The DVD creatively packages the feature with production notes, cast and crew biographies and the film's trailer. EMA also suggested a novel approach to packaging the DVD: The Can-of-Terror. "Together with Mike Costanza, we wanted to create a mailer that would be a lot of fun for potential distributors to receive that would get their undivided attention," Pace added. Finally, EMA also provided production facilities for editing and finishing the film. 

Streaming Industry News, Jul. 26, 2002
Indie Filmmaker Goes to Market with 'Webcam Thriller' THE COLLINGSWOOD STORY
EMA Multimedia today announced their creation of an extensive marketing campaign for award-winning independent filmmaker Mike Costanza's debut feature film "The Collingswood Story," which follows two college students who chat frequently using their webcams and who make contact with an online psychic who initiates a deadly reign of terror over their lives. 

MacCentral, May 24, 2002
Forward Migration: Entertainment, advertising and more
EMA Multimedia's CEO and senior creative director Michael Pace has been operating his Century City, California-based all-media production services company since 1990. Recently, he announced a new site for his company that he said truly reflects the design standards and capabilities his team puts to work every day on behalf of their clients' projects. And Mac technology helped make it possible. 

PRWeb, May 20, 2002
Hollywood's EMA Multimedia Launches New Site Showcasing Innovative All-Media Production Services for Companies in All Industries
CEO seeks emerging maverick clients to receive the Star treatment...

SoloNews, May 20, 2002
Hollywood's EMA Multimedia Launches New Site Showcasing Innovative All-Media Production Services for Companies in All Industries
EMA Multimedia's CEO and senior creative director Michael Pace has been operating his Century City, California-based all-media production services company since 1990, and today he announced a new site for his company that he feels truly reflects the design standards and capabilities his team puts to work every day on behalf of their clients' projects....

Click2NewSites.com, May 17, 2002
Hollywood's EMA Multimedia Launches New Site Showcasing Innovative All-Media Production Services for Companies in All Industries
"I've had the opportunity to help some of the entertainment industry's most savvy marketers package and promote their projects, and I'm very thankful for that," Pace explained. "Now, we're excited about using our experience to help tomorrow's maverick companies launch themselves to the highest level -- because we've learned how to make the little guys look like the big guys. Redesigning the EMA site was the first step; now we're seeking out companies we want to do business with... calling them up and asking them for the chance to put our best efforts forward for them.

DVD Insider, May 17, 2002
EMA Multimedia Launches New Site
EMA Multimedia's CEO and Senior Creative Director Michael Pace has been operating his Century City, California-based all-media production services company since 1990, and he recently unveiled a new site for his company that he feels truly reflects the design standards and capabilities his team puts to work every day on behalf of their clients' projects. He also described his efforts in actively contacting companies -- including many outside of Hollywood's entertainment industry -- to offer the "star treatment" to a new field of companies and their products and services.

Videography Online Daily, May 17, 2002
EMA Multimedia Launches New Site
EMA Multimedia's CEO and Senior Creative Director Michael Pace announces a new site for the company that reflects the design standards and capabilities EMA Multimedia put to work on behalf of their clients' projects. Link.

Videography.com, May 17, 2002
EMA Multimedia Launches New Site
EMA Multimedia's CEO and Senior Creative Director Michael Pace announces a new site for the company that reflects the design standards and capabilities EMA Multimedia put to work on behalf of their clients' projects. 

Apple eNews, April, 2002
A Haven for Artists:  Macs and EMA Multimedia
“I wanted to create one of the first digital design studios to service Hollywood,” says Michael Pace. And so he did: EMA Multimedia....

Apple eNews, Apr. 18, 2002
EMA Multimedia Creates DVDs
Lots of them. HBO Home Video, Warner Bros., New Line Home Video, Columbia Tristar Home Video, Sony, MGM, Twentieth Century Fox, Universal, Disney, and other Hollywood staples come to EMA Multimedia because of the quality of the product they create. 
Of course, it’s an all-digital product, created entirely on a Mac.  “With Final Cut Pro and DVD Studio Pro, we’re able to create a final high-end product all in-house,” says EMA founder Michael Pace. “What’s exciting now is that I don’t have to go out and spend a quarter of a million dollars on a DVD authoring environment. I have it with Final Cut Pro and DVD Studio Pro and I can produce titles for the independent studio or filmmaker at a substantial savings.” 

Advertising Age BtoB, Feb. 27, 2002
BtoB's Hands-On:  Case study of ConAgra Foods 'Publimercial'
Creative execution was handled by EMA Multimedia Inc., a 10-year-old firm best known for creating DVD menus for Hollywood films. EMA was hired by Crier Communications, which itself was hired by Vertical Marketing. 

Applelinks, Dec. 12, 2001
OS Expert, Macworld Editor, and Mac Mom on Tonight's Mac Show
In the Mac Media Pro, Mark will talk with Michael Pace, CEO, founder and senior creative director of EMA Multimedia, and producer of the CD-ROM "Tony Hawk: Inside Out." 

MacCentral, Dec. 12, 2001
Lots of Macworld Expo talk on tonight's Mac Show
In the Mac Media Pro segment, Mark Stevens will talk with Michael Pace, CEO, founder and senior creative director of EMA Multimedia, and producer of the "Tony Hawk: Inside Out" CD-ROM. 

MacShowLive, Dec. 12, 2001
Mac Media Pro with Michael Pace, CEO & Founder of EMA Multimedia

Random Maccess, Dec. 11, 2001
Screensavers host takes the guest seat on Mac Show Live
Two of our favorite tech personalities -- Leo Laporte and Shawn King -- share the airwaves this week as Leo appears as a guest on Shawn's The Mac Show. The show airs Wednesday, December 12, from 9-11 p.m. Eastern time. (Laporte's new book "Poor Leo's 2002 Computer Almanac" is now available.) Shawn's other guests include Rick LePage, Editor-in-Chief of Macworld magazine, Michael Pace, CEO, Founder & Senior Creative Director of EMA Multimedia and "MacMom" Partrice Matteson. 

MacShowLive, Dec. 10, 2001
On this Week's Show: Wednesday, December 12th, 2001
Mac Media Pro with Michael Pace, CEO, Founder & Senior Creative Director, EMA Multimedia Inc. and producer of the CD Rom "Tony Hawk: Inside Out" 

AV Video & Multimedia Producer, Nov. 2001
Top 100 Producers of 2001
Michael Pace, EMA Multimedia Inc. 

Medialine, Nov., 2001
EMA Multimedia Prepares Bonus CD-ROM 
Interactive design and production studio EMA Multimedia last month announced its completion of original interface design and multimedia production on the Tony Hawk Inside Out CD-ROM for Maverick Records. The cross-platform multimedia CD-ROM premium was set to accompany Maverick's forthcoming Music From and Inspired By Tony Hawk's Pro Skater soundtrack album release on Oct. 16. Maverick ordered 200,000 copies to be shipped to hit retailers....

Mac Alert, Nov. 26, 2001
How Will Your DVD Stand Out This Holiday Season?
Three tips for improving customer satisfaction by Michael Pace, CEO, Founder & Senior Creative Director, EMA Multimedia Inc.
Back in 1998 when Hollywood-at-large was asking me to help figure out how the new standards for Digital Versatile Disc translated into content for home viewers, I had an epiphany: I realized that DVDs bring together everything I love in the realm of digital media....

CreativeMac.com, Nov. 19, 2001
How Will Your DVD Stand Out This Holiday Season?
Three tips for improving customer satisfaction, by Michael Pace, CEO, Founder & Senior Creative Director, EMA Multimedia Inc. 

Video Business, Nov. 5, 2001
Inside Games:  Games Go Into Overtime
Activision, Maverick Records and EMA Multimedia in tandem produced a bonus CD-ROM that is included with the Tony Hawk's Pro Skater 3 soundtrack that was released in stores last week.... "It has been very successful to have features like this on DVD, so we figured it would be the same thing for audio discs to help promote the game," said Mike Pace, founder/senior creative director of EMA Multimedia.  "Normally it would be an enhanced audio CD with a Web link and some video, but with this CD-ROM, we wanted to create a virtual environment for people to skate around in and check out different features."

Digital Producer, Oct. 17, 2001
EMA Multimedia Nails Bonus CD-ROM to Accompany "Music From and Inspired by Tony Hawk's Pro Skater 3" Music CD
EMA Studios announced their completion of original interface design and multimedia production on the "Tony Hawk Inside Out" CD-ROM for Maverick Records. The cross-platform multimedia CD-ROM premium will accompany Maverick’s forthcoming Music From and Inspired By Tony Hawk's Pro Skater 3 soundtrack album release. 

Music Industry News Network, Oct. 16, 2001
EMA Multimedia Nails Bonus CD-ROM To Accompany Maverick Records' "Music From And Inspired By Tony Hawk's Pro Skater 3" Music CD
Hollywood multimedia pioneer helps bring music fans more cool CD content via interactive features...

Yahoo! Finance, Oct. 15, 2001
EMA Multimedia Nails Bonus CD-ROM to Accompany Maverick Records' 'Music From and Inspired By Tony Hawk's Pro Skater 3' Music CD
Premium's Exclusives Include 900 Footage, Tony Hawk's Pro Skater(TM) 3 Game Preview, Interviews, 360-Degree Imagery and Killer Tunes Galore

Medialine, Aug., 2001
EMA Completes '61*' DVD For HBO Home Video
Interactive design and production studio EMA Multimedia announced the completion of original interface design work on its 250th DVD title, "61*" for HBO Home Video. 

DVD Works, July, 2001
Interface:  Collect Them All:  Digital Trading Cards
It's no secret that a number of entertainment enthusiasts have been overcome by the urge to collect movies on DVD.  But what if the disc contained more than just the film and supplmental material?  What if the disc itself was a dynamic content source that consumers could collect and pass along, like trading cards?  This is the vision of Los Angeles-based interactive design and production studio EMA Multimedia, which is floating the concept of digital trading cards (DTC) by several studios and record companies.

Post Magazine, July 31, 2001
'61*' is #250 for EMA
Continuing to crank out DVD work, EMA Multimedia recently completed design on the interface for "61*," the HBO Films/Billy Crystal collaboration inspired by baseball's legendary home run race....

DesignInMotion, July 23, 2001
EMA Completes '61*' DVD For HBO Home Video
Interactive design and production studio EMA Multimedia announced the completion of original interface design work on its 250th DVD title, "61*" for HBO Home Video.

DesignInMotion Daily, July 23, 2001
EMA Completes '61*' DVD For HBO Home Video
Interactive design and production studio EMA Multimedia announced the completion of original interface design work on its 250th DVD title, "61*" for HBO Home Video. Link.

DVD Spotlight, July 17, 2001
EMA Completes Original Interface Design Work For Its 250th DVD title HBO’s 61*
EMA Multimedia has reported the completion of the original interface design work for its 250th DVD title, 61* for HBO Home Video, which is due out on DVD Sept. 11, 2001. -MORE- 

DVD Insider, July 16, 2001
EMA Completes Original Interface Design Work For Its 250th DVD title HBO’s 61*
EMA Multimedia has reported the completion of the original interface design work for its 250th DVD title, 61* for HBO Home Video, which is due out on DVD Sept. 11, 2001. 

Digital Producer, July 16, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

Digital Post Production, July 16, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

Film&Video Magazine, July 7, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

Digital Video Editing, July 7, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

DVDCreation.com, July 7, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

Video Systems, July 7, 2001
EMA Multimedia Designs its 250th DVD Interface
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28. 

Digital Journal, May 22, 2001
Hollywood Multimedia Pioneer Helps DVDs And CDs Get Smart
Michael Pace, founder and CEO of Century City, California-based EMA Multimedia, has produced hundreds of DVD and CD projects for major entertainment companies -- but somehow, knowing all those millions of discs he helped create are out in the marketplace doesn't satisfy him. 

PROMAX Online, May 22, 2001
Tech News
Here is a new opportunity for brand building through EMA's Digital Trading Cards (DTC). DTC-enabled discs, which can be standard or shaped CDs or DVDs, receive continuously updated instructions from a server to control the way their contents are accessed. This allows DTC campaigns to be adjusted to get the latest product information to the customer of a given product as marketplace conditions change. EMA's founder and CEO Michael Pace stressed that DTC technology is dynamic. "Within a TV-quality experience, we can turn on or off spots and time-release promotions, because the disc is dynamic to a server. We can offer customized advertising models where we provide a series of advertisers with a specific number of hits, for example, so that each time a user puts that disc in or it goes back to the main menu, the user sees a different ad.

DVDCreation.com, May 17, 2001
EMA Launches Digital Trading Card Technology
EMA Multimedia just announced the commercial availability of its patented and patent- applied-for DTC: Digital Trading Card technology. More information on the technology is available at www.DigitalTradingCards.com.

Internet Advertising Report, May 19, 2001
EMA Unveils Web-Enabled Promotional Tool
Interactive design and production studio EMA Multimedia released its Digital Trading Card product this week. The Century City, Calif.-based EMA positions DTCs as rich-media advertising platform, connecting companies to customers via wireless, offline and online technologies. 

Pix Newswire, Apr. 6, 2001
East Meets West
Last Christmas Mike Pace, the chief executive officer and founder of Los Angeles-based EMA Multimedia, had come to New York to meet a potential partner--alliance partner, that is. Pace stopped into KMGI Studios, which has its offices in New York’s Empire State Building and met with the company’s chief executive officer, Alex Konanykhin. The topic: creating an alliance that would bring a little bit of Hollywood to the corporate environment and vice versa.

LocalBusiness Los Angeles, Apr. 6-8, 2001
EMA Multimedia adds KMGI to ad arsenal
Century City firm with studio clientele agrees to promote Webmercials.

WISTA, March 2001
Computer-Based Trading Card System
US Patent and Trademark Office has granted the above patent entitled "Computer-based Trading Card System and Method" on 9th May, 2000. Inventor of the Patent (No 6061656) is Pace Micheal (c/o EMA Multimedia Inc, 1911 San Vicente Blvd, Suite 230 Bretwood CA 90049). 

HOW Magazine, Aug, 2000
Giving DVDs a Whirl

DVD Angle, Nov. 4, 1999
DVD Timeline:  1997
September 23, 1997 Milestone: The Adventures of Pinocchio from New Line becomes the first DVD ever to incorporate DVD-Video Games that are playable on your set-top player. The games were created by EMA Multimedia. 
July 07, 1997 Milestone: The Player: Special Edition (now renamed to The Player: Platinum Series) from New Line becomes the first DVD ever to incorporate motion menus. The menus were created by EMA Multimedia. 
June 24, 1997 Milestone: Mars Attacks! from Warner Brothers becomes the first DVD ever to incorporate sound with the menus. The menus were created by EMA Multimedia.

DVDCreation.com, Sep. 1, 1999
EMA Multimedia, Inc. and HBO Home Video Win Two Discus Awards at DVDPRO
EMA Multimedia, Inc. and HBO Home Video took home two Discus Awards at the 2nd annual DVDPRO Conference, for its ground breaking DVD production of HBO's Emmy Award Winning "From the Earth to the Moon" film production. Honors included Best DVD Packaging and Best Educational DVD (ROM or Video).

DesignInMotion, Aug. 19, 1999
EMA Multimedia: DVD Production
EMA Multimedia, Inc. was intimately involved with DVD from its launch, having created many of the menu interfaces for the initial offering of titles from Columbia Tri-Star Home Video, Warner Home Video, MGM Home Entertainment, New Line Home Video and HBO Home Video, and remains at the forefront of DVD design. 

Adobe Premiere World, Aug. 19, 1999
EMA Multimedia: DVD Production
EMA Multimedia, Inc. was intimately involved with DVD from its launch, having created many of the menu interfaces for the initial offering of titles from Columbia Tri-Star Home Video, Warner Home Video, MGM Home Entertainment, New Line Home Video and HBO Home Video, and remains at the forefront of DVD design. 

Video Store, Oct. 24, 1999
Michelle Gaspard Joins EMA Multimedia

DVD Insider, Oct. 15, 1999
EMA Appoints Michele Gaspard
EMA Multimedia, Inc. recently appointed Michele Gaspard as the Manager of Production and New Business. Her duties will include handling the company’s DVD operations and overseeing the development of new media business accounts. Previously, Michele was part of an 8-member team that helped shift Twentieth Century Fox towards the DVD market. 

DVD News, Sep. 6, 1999
EMA Multimedia, Inc. and HBO Home Video Win Two Discus Awards at DVDPRO

DVD Insider, Aug. 30, 1999
And the Winner Is...
The winner of the best educational DVD (ROM or video) is “From Earth to the Moon,” produced by EMA Multimedia, authored by AIX Media Group and California Video Company and released by HBO Home Video. The winner of the best DVD packaging is “From Earth to the Moon,” with the package designed by EMA Multimedia and the package provided by IVY Hill Graphics. 

Video Business, June 5, 1999
EMA exec hypes interactive future; Mike Pace of EMA Multimedia Inc.

Digital Eyes, May 1999
The First Annual Discy Awards:  Best DVD Artwork:  From the Earth to the Moon (HBO)
EMA and HBO were fully up to the task of how to uniquely present this multi-disc edition, the likes of which are still a rarity in the DVD world. Their solution: create a glossy, space-saving fold-out box that captures the feel of Warner's snapper case but with more elegance and functionality. Then wrap it in a lovingly embossed silver box that looks like nothing else in the market. 

Video Business, May 3, 1999
HBO's ambitious DVD plans

DVD File, May 1, 1999
Live Chat & Events
Check out the transcript of a recent cool live chat over at DVD Talk with EMA Multimedia CEO Michael Pace. It was a great chat, and definitely worth a read. 

DVDTalk.com, Apr. 26, 1999
DVD TALK SPECIAL GUEST:  Michael Pace - EMA Multimedia Inc.
Michael will be joining DVD Talk for a live chat on 4/26/99 at 6:30 PST in the DVD Talk Chat Room 
One of the most exciting and successful DVD companies around today is EMA Multimedia, founded in 1992 by CEO Michael Pace. Located in Los Angeles, CA, EMA owns a piece of DVD history in that they designed and produced the lion's share of titles for the March 1997 international debut of DVD. 

DVDTalk.com, Apr. 26, 1999
TRANSCRIPT OF CHAT WITH MICHAEL PACE - CEO EMA MULTIMEDIA INC. 

Multimedia Week, Dec. 14, 1998
Deals:  EMA Multimedia & Hyperlock Technologies

DVD Review, Dec. 12, 1998
Breaking the Silence
Kudos go out at this point to the visionary people at New Line’s DVD development department and the authoring facilities who put them into practice, like EMA Multimedia, who have been responsible for some of the most mesmerizing DVD releases this year! Without people like EMA‘s Michael Pace, DVD Video would probably still resemble a flat, shiny version of a video tape, and would have nothing in common with the extravagant presentations we have seen on the products he has been working on. Keep up this kind of work and attitude, Michael!

Daily Variety, Sep. 1, 1998
Niche houses nail new medium
"The playing ground is leveling, and people are starting to stake their claims," says Michael Pace, creative director and CEO of Entertainment Marketing & Advertising Multimedia Inc. (EMA), which has provided a wide range of high-tech promotional services to most of the studios since 1992.

The Hollywood Reporter, Dec. 11, 1998
DVD Update Special Issue:  Facilities:  EMA Multimedia, Inc.

DVD Report, Dec. 7, 1998
EMA, Hyperlock Partner on 'Connected' DVD Titles

The Digital Bits, Dec. 7, 1998
Putting the Fun in DVD:  Inside EMA Multimedia
When I decided that I wanted to give readers of The Digital Bits a look at the process of creating these screens, I quickly decided that there would be no better place to do so, than EMA Multimedia. EMA has been involved in DVD right from the beginning, having completed work on well over 100 of the most popular DVD titles thus far. It would be very little exaggeration, to say that EMA has single-handedly reinvented the way DVD menu screens are done.

DVD Newswire, Nov. 12, 1998
EMA Multimedia:  "Connected" DVD Movies

Billboard, Sept. 12, 1998
Debut DiVi Awards Honor DVDs

Video Business, Sept. 10, 1998
EMA "Spawns" Gold at Divi Awards

DVD Newswire, Sept. 10, 1998
EMA "Spawns" Gold at Divi Awards

Tape-Disc Business, July 1998
Premastering Focus: Titles & Tools

Video Store Magazine, July 26, 1998
For all the high-tech effects and special features, DVD technology is still evolving at a tremendous rate
...DVD's interactive capabilities are also spawning a new wave of commercial uses. The medium storage capacity and fast random access capabilities make it ideal for training sessions, information booths and other presentations. EMA is working on in-store kiosks with a department store chain. "It's a little piece of Hollywood in stores and it's interactive and it's upgradeable," Pace says.

DVD News, Mar. 1998
DVD Executives

The Hollywood Reporter, Dec. 2, 1997
DVD Special Issue:  Mike Pace, CEO, EMA Multimedia

Entrepreneur, Sept. 12, 1997
Business Beat, Entrepreneurs Across America:  The Player... A Shining Star in the Advertising Universe
California-- You may not know his name, but everyone in Hollywood does. And when the folks at Disney, Warner Bros. and TriStar Pictures are promoting a new film, you can bet they all call Michael Pace. This 33-year-old is a veritable star in the realm of entertainment advertising, crafting high-tech marketing campaigns for the film, TV and music industries. His film credits read like those of a major star: "Batman Forever," "The Bridges of Madison County," "Leaving Las Vegas," and "Dumb and Dumber." And those are only some of the projects that helped take Pace's Los Angeles-based EMA Multimedia Inc. to $9 million in sales last year. What's helping the company double revenues to $18 million this year is a foray into designing ads and promos for some futuristic technology, including Digital Video Disc, the latest in home entertainment. Since the firm's start-up in 1992, Pace has had to bulk up his in-house staff of writers, designers and art directors to 25 full-timers to handle the workload. That's a long way from his humble debut--working out of his spare bedroom and writing credit card checks to buy a computer. Pace now thrives on the creative atmosphere at EMA's 3,600-square-foot Hollywood headquarters. But for all the company's high-tech hoopla, there's a down-home feeling at EMA, thanks to Pace's easygoing nature. To wit: If you're ever in town, stop by and say hi to Pace's favorite employee--Lucia, his dog, who is at the office every day.

Video Store Magazine, Aug. 31, 1997
New Line Puts Pair of Games on Upcoming 'Pinocchio' Disc; Survey Says Extras Count
Looking for new ways to utilize the potential of DVD, a Los Angeles-based multimedia company has developed two interactive games for the upcoming DVD release of New Line Home Video's The Adventures of Pinocchio. EMA Multimedia designed many of the extra features incorporated on early DVD releases. The six-year-old company has worked on 47 of the initial DVD releases, including the special menus and features on The Player, THe Mask, Shine and Mars Attacks! Pinocchio, due in September, will feature two EMA-designed games targeting kids. One will be a "Concentration"-style game. Kids will have to match pictures to reveal a cryptogram. A second game will be a quiz based on the movie. A correct answer will reveal special animation. The games are "fun and they're something for kids to do with the remote control," says EMA president and c.e.o. Michael Pace. The idea is to "accentuate and add value" to the DVD, without detracting from the movie, he says. Many of the EMA-designed features, such as the menu on Mars Attacks! which uses the sound effects and spaceships from the movie, incorporate the style and tone of the movie, he notes. Most of EMA's more elaborate projects have been for New Line, which has been loading its DVD releases with special tracks and value added features. "We're trying to create something that is a collector's item," Pace says. "These are classics and my job is to give them added value." Pace says future releases will include more animation and elaborate menuing systems, using more visual and audio elements. For example, EMA designed special "star highlights" for New Line's The Island of Dr. Moreau, allowing viewers to view clips from the actors' previous movies. A recent online survey conducted by EMA found that 95 percent of the 200 respondents read the biographies included on DVD releases, and 88 percent said the bios were an important part of the DVD experience. In other DVD news: - Best Buy says it was selling an average of 30,000 DVD software units a month in Warner Home Video's seven test cities, representing only 30 percent of its stores. The Minneapolis-based retailer claims a 20 percent market share of software sales. With Warner's national rollout, Best Buy is vowing to have at least 150 titles in all of its 280 stores. - Not all elements of the music community are thrilled with the idea of six-channel DVD audio replacing stereo. "Last time I looked I still have only two ears," wrote New York Times columnist Jon Pareles. "In five years, if DVD hasn't gone the way of quadraphonic sound and the eight-track cassette, I expect to see disgruntled musicians wearing buttons that, to update Phil Spector's motto, plaintively declare: Back to Stereo." 

Laser ROT, Aug. 22, 1997
Blazing Saddles
The Blazing Saddles DVD was authored by the folks over at EMA Multimedia, Inc., and as far as we're concerned, they are continually putting together the best DVDs in the business with regard to transfer quality, disc features, interactive menus, etc.