DWA Case Study


	See also: MEDIA COVERAGE	CASE STUDY

EMA Multimedia Returns to DVD Industry Headlines, Launches New Partnerships and Products, Refocuses Marketing

Strategic PR Campaign Designed and Executed by The Darnell Works Agency Helps EMA Multimedia Succeed

EMA Multimedia, Inc., a Century City-based full-service all-media production and design studio serving the film, TV, gaming and music industries.

Challenge
Design, develop and execute a cost-effective public relations campaign as the primary channel for supporting EMA's sales objectives, including customer relations, media relations, business development and staffing.

Approach
This brilliant and resourceful small company invested into a public relations campaign in early 2001 to get its name back into DVD industry trade media -- and to help address specific sales and marketing initiatives. The campaign launched to support the company’s formation of a partnership with an innovative New York-based interactive shop, KMGI Studios... and continued with the launch of a new communications technology product from EMA: DTC: Digital Trading Cards. Custom press kits, CD-EPKs and Web-EPKs were created and distributed incorporating a custom backgrounder, bio materials, high-res digital media versions of the company’s reel and project imagery. Support for high-priority projects continued for a full year, promoting the company’s work on top DVD menu design projects and production/design projects for Maverick Records/Tony Hawk and other design projects. Also provided active consulting to address specific issues, developments and opportunities: advised on sales and marketing activities, trade event participation, awards submissions, sales plan development and targeted business development opportunities.

Results - Highights

Company’s brilliance combined with DWA campaign efforts brought EMA Multimedia’s name back to the DVD, production, post-production and Macintosh communities through substantial feature coverage of all major announcements.

In 2002, DWA helped EMA develop sales plan (including active lead generation with strategic sales advice), develop and launch marketing intern program, and provided high-level referrals for professional sales candidates.

EMA Multimedia’s campaign feature coverage included stories in Advertising Age BtoB’s Hands-On Newsletter, on Apple’s eNews site and in their daily newsletter, in DVD Works, on DVDInsider.com and in their daily newsletter, on The Mac Show Live (Internet radio), on MacCentral, in Medialine, on Videography.com and in Video Business. Detailed coverage listing available.

For 2002, Michael Pace was recognized as one of the Top 100 Producers by AV Video & Multimedia Producer Magazine.

High-profile work continues for Hollywood studios and distribution companies -- and on other creative marketing assignments.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.