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Brand New School In The News
Partial Listing, Coverage Generated with DWA

MediaLifeMagazine.com, June 14, 2012
People
....Brand New School has brought in Sean Dougherty as creative director and director, following a previous stint at the agency that ended in 2007. Most recently Dougherty was an associate creative director and director at Superfad in New York...

shots.net, June 14, 2012
Sean Dougherty good as New again
Sean Dougherty, who first walked into the doors of Brand New School 12 years ago, is now making his return. The soon-to-be creative director, Doughtery made an impact on the company during his time there, contributing heavily to major projects for MTV, FUEL TV, and CMT before leaving to freelance...

AgencySpy.com, June 13, 2012
Wednesday Morning Stir
Indianapolis agency Young & Laramore teamed up with Brand New School to create an interactive game called “Disaster Blaster” for Indiana Farm Bureau Insurance.

SHOOTonline.com, June 12, 2012
AICP Show Honors Best Commercials of 2012
...Design: Diesel "Only The Brave" 2:33 Production Company: Brand New School...

SHOOTonline.com, June 12, 2012
Chipotle, Google Chrome, Sony & Nissan Nab Best in Show Honors At AICP Show
...Production Company: Brand New School; Director: Jonathan Notaro; Executive Producers: Devin Brook, Kayt Hall; Advertising Agency: Antidote...

The New York Times, June 11, 2012
Accounts and People of Note in the Advertising Industry
Sean Dougherty rejoined Brand New School, in the New York office, as a creative director and director. He had been associate creative director and director at Superfad, New York. When Brand New School opened in 2000 in Venice, Calif., Mr. Dougherty had been one of the first employees.

Computer Arts, June 6, 2012
The 200 best design moments ever: #70 YOUNG GUNS SHOOTS TO SUCCESS
The Art Directors Club Young Guns awards highlight the skills of young designers across many disciplines. Since 1996, winners include Stefan Sagmeister, Jonathan Notaro, Deanne Cheuk and regular Computer Arts contributor Alex Trochut...

MediaPost.com, June 5, 2012
People on the Move: Sean Dougherty; Brand New School
Sean Dougherty returns to Brand New School as creative director and director.

AgencySpy.com, May 31, 2012
Thursday Odds and Ends
After spending the last two years at Superfad, Sean Dougherty has returned to bi-coastal prodco Brand New School to take on the title of CD/director.

Creativity-Online.com, May 31, 2012
People news from Saville, CP+B and more.
Brand New School has appointed Sean Dougherty, one of its first original employees, as a creative director and director. Dougherty, who became the company's senior art director before leaving to go freelance in 2007, has served as associate creative director and director for Superfad in New York since 2010...

Dexigner.com, May 31, 2012
Sean Dougherty Returns to Brand New School as CD and Director
...his collaborations with executives from leading advertising agencies including Euro RSCG Worldwide, Wieden+Kennedy, Young & Rubicam and many others have produced groundbreaking campaigns for Target, Starwood Hotels, Ritz Crackers, Macy's and Bloomberg, among many others. He also directed a seven-minute segment of "A Liar's Autobiography 3D," the stereoscopic 3D feature film on the life of Graham Chapman from Monty Python...

ScreenMag.tv, May 31, 2012
Sean Dougherty Returns to Brand New School as CD and Director
...In between his time at Superfad and BNS, Sean continued his art direction and commercial director endeavors. As a founding partner of design house Golden Lucky (representation through London-based Rokkit), Sean directed US and European commercials for FUEL TV, McDonald's and Virgin Media. While working as a freelance art director for Imaginary Forces, National Television and eventually Superfad, Sean guided visual strategies for countless entertainment networks, electronics and automotive brands, and many other major accounts...

SHOOTonline.com, May 31, 2012
Sean Dougherty Returns to Brand New School as Creative Director and Director
"...Brand New School is both familiar and new to me," Sean explained. "When Jonathan showed me around the current studio, I got excited to see the variety of projects being produced and the resources applied to each one..."

SohoSoHo.tv. May 28, 2012
Brand New School: European cinema spot introducing Ben & Jerry's Karamel Sutra
...Rolling out the new premium core flavor in keeping with Ben & Jerry's signature visual style, BNS director/creative director Dennis Go and his colleagues married photo-real food imagery with a "lo-fi" homemade feel...

WELOVEAD.com, May 28, 2012
Ben and Jerry's Cores "A Little Show" :30
...Production Company: Brand New School; Producer: Devin Brook, Vicky Ferraro, Darcy Gerbino, Kayt Hall, Samantha Proctor...

BestAdsonTV.com, May 25, 2012
Ben and Jerry's Cores "A Little Show"
...To dramatically introduce its new Karamel Sutra premium flavor to European cinema, TV and online audiences, Ben & Jerry's turned to the artists at BNS...

Adhugger.net, May 24, 2012
Karamel Sutra flavor for European cinema, TV and online audiences
"...We didn’t necessarily go completely lo-fi but they had a crafty feel that worked well with the premium brand. We also had the challenge of infusing Woody with life, as she has no facial features and only two legs. Along with all of her movements being very purposeful, I felt like this added extra charm and wit to her character..."

Advertolog.com, May 24, 2012
Ben and Jerry's Cores "A Little Show"
...Client: Ben & Jerrys; Production: Brand New School; Country: United States of America; Director: Dennis Go; Executive Creative Director: Jonathan Notaro...

LBBonline.com, May 24, 2012
Brand New School Launches Karamel Sutra
Introducing the new Karamel Sutra(TM) premium flavour to European cinema, TV and online audiences, Ben & Jerry's has turned to the artists at Brand New School...

universal positive, May 2, 2012
Bravery from Brand New School and Antidote rewarded...
...At this moment, this project is on the shortlist for this year's prestigious Design Week Awards and for the 2012 AICP Show. Also, it will appear this week at the annual Visueltdagene (The Visual Days, www.visuelt.org) seminar in Oslo at Dansens Hus...

DesignWeek.co.uk, Apr. 30, 2012
Design Week Awards 2012 Shortlist
Congratulations to all of the Design Week Awards 2012 finalists! The shortlisted work is listed by project name in alpha order below followed by the Rising Star shortlist... Only the Brave Foundation Animation for Antidote and Diesel by Brand New School.

SHOOTonline.com, Apr. 27, 2012
The 2012 AICP Show & Next Awards Shortlists
...announced the release of the AICP Show & Next Awards Shortlists. The honorees will be unveiled at the Show's premiere on June 12h at The Museum of Modern Art in New York City, and made a part of the archive of the Department of Film at MoMA... Design: Diesel; Title: Only the Brave; Production Company: Brand New School; Advertising Agency: Antidote...

SHOOTonline.com, Apr. 20, 2012
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading Visual Effects and Animation work, which showcases a wide range of genres, looks, styles, disciplines and approaches that are designed to do justice to concepts and ambitious stories from American as well as international advertising agencies...

Brand New School Bulletin, Apr. 16, 2012
SNL & BNS - together again
Flattery comes in such mysterious ways these days. We were lucky enough to have the gang at SNL spoof our most recent Old Navy project. Watch SNL’s version of the BNS’ Old Navy spot with Quirky icon Mayim Bialik!

MediaPost's Out to Launch, Apr. 4, 2012
The latest spot in Old Navy’s Funnovations Inc. campaign
...I’m still partial to the softer side of Mr. T, who makes T-shirts fitted and soft. Watch it here. CP+B created the campaign, directed by Jonathan Notaro and Robert Bisi of Brand New School...

SohoSoHo.tv, Apr. 3, 2012
Old Navy Funnovations Inc. Campaign “Bee Bots!” :30
...Matte Painting: Ryan Kirkwood; CG Lead/Technical Director: Marco Maldonado; 3D Artists: Jon Balcome, Bob Chapin, Matt Foley, Tim Hayward, Andy Kim, Ryan Kirkwood, Emil Nilsson; 3D Tracking: Nick Jushchyshyn, The Integration Company; Rotoscoping: Chris Buongiorno, Stephen Gall, Owen Hammer, Cathy Shaw, Robert Shaw...

WELOVEAD.com, Mar. 30, 2012
Bee Bots!
...Storyboard Artists: Max Forward; Lead Flame Artist: Miles Esmiller; Flame Artists: Pilon Lectez; Compositor: Mike Ek, Peter Murphy, Maithy Tran; Telecine Company: Company 3; Colorist: Stefan Sonnefeld; Principal On-Camera Talents: Mayim Bialik and Joe Lawrence...

BestAdsonTV.com, Mar. 27, 2012
Old Navy: Old Navy "Bee Bots!"
...We hope you enjoy this newest spot from production company and design studio Brand New School, directors Jonathan Notaro and Robert Bisi, and advertising agency Crispin Porter + Bogusky for Old Navy...

Coloribus.com, Mar. 27, 2012
"Bee Bots" TV Commercial for Old Navy by Brand New School
...Complete Project Credits: Old Navy Funnovations Inc. Campaign “Bee Bots!” :30...

Homadge.com, Mar. 27, 2012
Old Navy Presents: Bee Bots! commercial, featuring Mayim Bialik and Joe Lawrence from Blossom!
"Whoa! Old Navy Funnovations Inc. has a new Chief Floral Officer, and she's putting the petals to the metal to make the most colorful spring dresses yet. Hello Dresses!"

ScaryIdeas.com, Mar. 27, 2012
Old Navy | Bee Bots
...Film Location: Downey Studios, Los Angeles, CA; Main Tools: ARRI Alexa digital camera system, Autodesk Flame for project finishing...

TheLAEgotist.com, Mar. 26, 2012
Old Navy Presents: Bee Bots!
...Much to the delight of Perez Hilton and other high-profile fans of great television worldwide, Crispin and Brand New School launched Old Navy’s latest Funnovations Inc. campaign spot stars Mayim Bialik and Joe Lawrence from NBC's "Blossom..."

BestAdsonTV.com, Mar. 21, 2012
Old Navy: The New T Machine
...Top 6: March 21st 2012...

Coloribus.com, Mar. 18, 2012
"The New T Machine" TV Commercial for Old Navy by Crispin Porter + Bogusky
Advertising Agency: Crispin Porter + Bogusky; Creative Partner/CEO: Andrew Keller; Partner/Worldwide CCO: Rob Reilly; Partner/Director of Integrated: David Rolfe; VP Executive Creative Director: Tiffany Rolfe; VP Group Account Director: Kate Higgins...

Coloribus.com, Mar. 18, 2012
"Jeanvestment" TV Commercial for Old Navy by Crispin Porter + Bogusky
...Partner/Worldwide CCO: Rob Reilly; Partner/Director of Integrated: David Rolfe...

Coloribus.com, Mar. 18, 2012
"The Shape Chute" TV Commercial for Old Navy by Crispin Porter + Bogusky
...VP Executive Creative Director: Tiffany Rolfe; VP Group Account Director: Kate Higgins...

Homadge.com, Mar. 17, 2012
Old Navy commercial with Mr. T and Anna Faris!
Production Company: Brand New School; Director: Jonathan Notaro and Robert Bisi; DP: Alex Barber; Production Designer: Kristen Vallow; Art Directors: David Wilson, Timmy Hills; Set Construction: Jet Sets; Line Producer: David Wolfson; VFX Supervisor: Marco Maldonado...

WELOVEAD.com, Mar. 17, 2012
Jeanvestment
...Brand: Old Navy; Agency: Crispin Porter + Bogusky, Boulder, CO, United States; Chief Creative Officer: Rob Reilly; Executive Creative Director: Jason Gaboriau, Tiffany Rolfe...

WELOVEAD.com, Mar. 17, 2012
The New T Machine
Production Company: Brand New School; Director: Robert Bisi, Jonathan Notaro; Director of Photography: Alex Barber; Editing: Beast Editorial, David Blacburn; Producer: Joanna Hall, Julia Lafferty; Post Production: Jeanette Etchebehere...

WELOVEAD.com, Mar. 17, 2012
The Shape Chute
...Creative Director: Robin Fitzgerald; Copywriter: Diana Brost, Jamie Toal; Art Director: Tushar Date, Timmy Hills, Nick Scarlet, David Wilson; Design: Ian Abando, Andy Bernet, Justin Harder, Waka Ichinose, Sakona Kong, Ken Gunn Lee, Kenesha Sneed, Paul Tsui, Scott Uyeshima...

BestAdsonTV.com, Mar. 16, 2012
VIEW THE SHAPE CHUTE SPOT
...Directors Jonathan Notaro and Robert Bisi of production company and design studio Brand New School (BNS) are very proud to share their new campaign spots for Old Navy developed in partnership with advertising agency Crispin Porter Bogusky...

BestAdsonTV.com, Mar. 16, 2012
VIEW THE JEANVESTMENT SPOT
...The project spans five inventive spots promoting the brand's Funnovations Inc. campaign. Here are the first three...

BestAdsonTV.com, Mar. 16, 2012
VIEW THE THE NEW T MACHINE SPOT
...The machine for jeans...

ScaryIdeas.com, Mar. 15, 2012
Old Navy Funnovations : The New T Machine
...Production Company: Brand New School; Director: Jonathan Notaro and Robert Bisi...

ScaryIdeas.com, Mar. 15, 2012
Old Navy Funnovations : Jeanvestment
...Advertising Agency: Crispin Porter + Bogusky...

ScaryIdeas.com, Mar. 15, 2012
Old Navy Funnovations : The Shape Chute
...Film Location: Downey Studios, Los Angeles, CA...

FWAwebTV, Mar. 14, 2012
Tiger Beer
Tiger Beer The Battle of Styles "Battle".

search and find, Mar. 12, 2012
Brand New School
...By clicking the image above, you can check out the BNSvision YouTube Playlist offering more than two hours’-worth of artistry from Brand New School inside a growing number of commercial spots, on-air promos, documentary projects for interactive installations and much more...

universal positive, Mar. 12, 2012
Brilliant Directors: Brand New School
With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms...

Eric Alba Blog, Mar. 9, 2012
Tiger Beer “Battle” #VFX by Brand New School.
More info and production pics here.

shots.net, Mar. 9, 2012
Tiger: Battle of Styles, shots Contenders, Video Showcase
Outsider London has teamed up with Brand New School directors Dennis Go and Jonathan Notaro to create this spot through Iris Singapore. A live-action/animation hybrid, the Tiger beer spot is to highlight the Tiger Street Football competition taking place at this very moment. Well, maybe not right at this moment but near enough...

SohoSoHo.tv, Mar. 5, 2012
Battle of Styles
...when the opportunity came around to do something that we'd never seen before, we called BNS and crossed our fingers hoping they weren't too busy...

GraphicsMafia.com, Mar. 3, 2012
Tiger Beer “Battle of Styles”
Some excellent work from Outsider and Brand New School for Tiger Beer. Would you expect anything less from these leaders in the industry?...

MediaPost Marketing Daily, Mar. 2, 2012
Tiger Beer Brewer Backs Street Football
...APB is supporting the event with its first Pacific Rim ad campaign via London-based production company and design studio Brand New School (BNS) under the aegis of AOR Iris Singapore....

SHOOTonline.com, Mar. 2, 2012
The Best Work You May Never See: 2012 Tiger Beer
...This stylish multimedia spot teaming production houses Brand New School and Outsider for ad agency Iris Singapore introduces us to two soccer players with distinctly different mindsets when it comes to the game they love...

WELOVEAD.com, Mar. 1, 2012
Battle of Styles
...In its first collaboration with Outsider, BNS and directors Dennis Go and Jonathan Notaro created the campaign's meticulously animated spots. The first :20 showcases "Skill," a second :20 presents "Speed," and in the campaign's :30, those two forces lock in "Battle." BNS also delivered high-resolution print elements for the campaign matching these three themes...

.get inspired! magazine, Feb. 28, 2012
BEST OF MOTION: Tiger Beer “Battle”
Tiger Beer “Battle” :30 from Brand New School.

CGrecord.net, Feb. 28, 2012
Tiger Beer "Battle"
...with BNS's London-based live-action production partner Outsider, advertising agency Iris Singapore and Asia Pacific Breweries Ltd., three stylish new campaign spots promoting the 2012 Tiger Street Football event...

giantchild.com, Feb. 28, 2012
Tiger Beer “Battle of Styles” – Brand New School
Brand New School release three stylish new campaign spots promoting the 2012 Tiger Street Football event recently began airing across Asia. Developed in partnership with BNS’s London-based live-action production partner Outsider, and advertising agency Iris Singapore and Asia Pacific Breweries Ltd...

Campaign Asia-Pacific, Feb. 27, 2012
Tiger beer street football TVC uses motion-capture animation
An animated commercial for Tiger Street Football, a regional event featuring five-on-five football matches inside a caged pitch, draws on global talent and motion-capture technology to dramatize the fast-paced game...

LBBonline.com, Feb. 27, 2012
Tiger Beer "Battle of Styles" for Tiger Street Football
Agency Iris Singapore Unites Brand New School with London's Outsider...

SHOOTonline.com, Feb. 27, 2012
Iris Singapore Launches Tiger Beer "Battle of Styles" Campaign
The directors and producers from London-based production company and design studio Brand New School (BNS) are very proud to detail their latest project...

AnimationCareerReview.com, Feb. 16, 2012
Top 100 Most Influential Animation Studios of All-Time
While there are hundreds of VFX studios out there that have created famous and influential commercials for billion dollar companies, Brand New School also specializes in going the extra mile by making entire network brand or re-brand campaigns. Check out their Cartoon Network Re-brand video where they lather on endless layers of animations to advertise and entice their demographics. You can check out their other work here. Please note that as you scroll down the page it loads a new batch of client work every time you momentarily reach the bottom, for a total of over a hundred influential pieces.

SohoSoHo.tv, Feb. 13, 2012
Brand New School now appearing on SohoSoHo
Now our most popular reel.

SHOOTonline.com, Feb. 8, 2012
2012 AICP Show Curatorial Committee Announced
...In addition to Kelman Bisbee and Matt Miller, the Curatorial Committee comprises... Danny Rosenbloom, Managing Director, Brand New School...

Sound & Communications, January 2012
Exploring 21st Century Health
Kaiser Permanente Capitol Hill Center for Total Health educates with immersive AV. ...Electrosonic also supplied and installed equipment to the New York City Brand New School facility... where the media producer and inteactive programmers work on new content to keep the Center's exhibits fresh...

SohoSoHo.tv, Jan. 29, 2012
Brand New School signs with Outsider
Brand New School is a company made up of artists, directors, designers, dreamers, developers, animators, illustrators, photographers and producers who all prize the opportunity to learn from one another. The group works in all fields of commercial art and delivers content for anything that remotely resembles a screen. Brand New School has studios in London, New York and Los Angeles...

TheLAEgotist.com, Jan. 10, 2012
Miss Smith now representing Brand New School on U.S. East Coast
...Congrats guys...

Creativity-Online.com, Jan. 9, 2012
People news from AKQA, Tool and more
The artists at production company and design studio Brand New School are to be represented as directors on the U.S. East Coast by Jamie Scalera, Sasha Stern and Katrin Aul at Miss Smith. Brand New School is represented on the U.S. West Coast by Lisa Houck of Salon Reps, and in the U.S. Midwest by Lynn Reif Mutchler of Point Representation.

TheInspirationRoom.com, Jan. 9, 2012
Bank of America Feeding America
The campaign, online at feedingamerica.org/bankofamerica, was promoted using an animated commercial featuring “Place to Be”, a track by Nick Drake...

JoeyTomatoes.com, Jan. 6, 2012
BNS Represented by Miss Smith on East Coast
Effective immediately, the artists and producers from international production company and design studio Brand New School are very proud to announce that they are represented as directors...

SHOOTonline.com, Jan. 6, 2012
Rep Report
The artisans from international production company and design studio Brand New School are now repped as directors on the East Coast by Jamie Scalera, Sasha Stern and Katrin Aul of indie firm Miss Smith...

IBelieveinAdv.com, Jan. 2, 2012
Bank of America: Feeding America
...Advertising Agency: Hill Holliday, USA; Production Company: Brand New School; Executive Creative Director: Jonathan Notaro...

POSTMagazine.com, Dec. 30, 2011
Brand New School helps fight hunger
...According to BNS art director Christopher Palazzo, the team began work using pencil on paper. “The message of the piece is very sincere and straightforward, and the graphic language had to match. I feel like this is one of the things we do best...”

TheLAEgotist.com, Dec. 27, 2011
Brand New School is Feeding America
...In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America...

Adsoftheworld.com, Dec. 26, 2011
Bank of America: Feeding America
"Finally, a bank upping the ante for the benefit of others and not their deep pockets."

CGW.com, Dec. 26, 2011
Brand New School Completes Bank Of America Spot
...Brand New School created an animated spot for Bank of America that encourages donations to help feed America’s hungry. The :30 Feeding America spot is appearing in cinemas and was conceived by agency Hill Holliday. For every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is donating $2...

universal positive, Dec. 26, 2011
Giving season: Heroes
I’m also especially thankful to the individuals behind my client company Brand New School for their leadership and help in supporting the following heroic organizations...

Adrants.com, Dec. 21, 2011
Hill Holliday, Brand New School Fight Hunger With Bank of America
...To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December...

JoeyTomatoes.com, Dec. 21, 2011
Feeding America via Brand New School and Hill Holliday
In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote this charitable program nationwide, advertising agency Hill Holliday and Brand New School created a simple but poignant cinema spot that debuted in theaters across the country in November and continues to screen for moviegoers...

Dexigner.com, Dec. 20, 2011
Feeding America via Brand New School and Hill Holliday
...BNS founder and executive creative director Jonathan Notaro said, “Creating a traditional, design-driven animation for a good cause is something we were happy to help with. We’re very grateful to our friends at Hill Holliday for bringing this our way...”

hotstudio.com, Dec. 20, 2011
Drink Up the Brand: Report from the Brand New Conference
Jonathan Notaro, Brand New School: Motion graphic firm which has expanded into marketing and brand. Really impressive. Just HEARING and SEEING things move. We live in the 2010s! Made me happy—and envious and excited to do more with motion...

LBBonline.com, Dec. 12, 2011
Q&A with Jonathan Notaro, Exec. CD/Director/Partner Brand New School
Q&A with Jonathan Notaro, Exec. CD/Director/Partner Brand New School. LBB > You founded Brand New School in 2000. Tell us what your inspiration for setting up the company was and what principles make you who you are?

SourceEcreative Newsletter, Dec. 6, 2011
Member News from Around the World
...When passers-by use their mobile devices to scan the QR codes and make donations, they activate this scene, triggering fantastic animations and bringing the storefront to life. Along with Director Robert Bisi, many artists from BNS contributed their talents to this project, including Director of Interactive Justin Bakse, Producer Jeanette Etchebehere, and Designers Andy Bernet, Waka Ichinose, Sakona Kong, Ed Laag and Angela Li, to name but a few...

JeanChristopheBonis.com, Dec. 2, 2011
Give A Toy
...Agency: Venables Bell & Partners, Brand New School; Client: eBay; Director: Robert Bisi...

Creativity-Online.com, Dec. 1, 2011
eBay: Give A Toy Store
eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need...

MediaPost.com, Nov. 30, 2011
Out to Launch
At first I thought I was trapped inside a Salvador Dali painting; turns out, it was an ad for ironing. Brand New School London and DDB London created a TV spot for the Philips PerfectCare iron. The ad recently launched in Australia and Western Europe, and takes viewers on a journey through rough and smooth terrains. In reality, the terrain is delicate while fabrics are rough – and both can be ironed equally on one setting...

universal positive, Nov. 28, 2011
eBay’s give-a-toy stores
Starting last Friday and for the next month, shoppers in New York City and San Francisco can use their mobile phones to purchase toys for children in need at two new interactive storefronts presented by eBay and Toys for Tots. The initiative conceived and produced by advertising agency Venables Bell & Partners features interactive displays created by international production company and design studio Brand New School (BNS) and its School of Interactive Media...

LBBonline.com, Nov. 23, 2011
Steam through the laundry with Philips
London-based production company and design studio Brand New School (BNS) partnered with DDB London and Philips to create new spots for the new PerfectCare iron. The revolutionary PerfectCare is the first iron to maintain the optimal combination of temperature and steam to keep its soleplate at a constant temperature...

TheInspirationRoom.com, Nov. 23, 2011
eBay Give A Toy Store
...The Give A Toy campaign is powered by eBay mobile and designed by eBay’s ad agency, Venables Bell & Partners and Brand New School by director Robert Bisi, interactive director Justin Bakse, developer Brian Tobin, executive producer Jason Cohon, producer Jeanette Etchebehere, associate producer Joe Balint, designers Andy Bernet, Sakona Kong, Ed Laag, Angela Li and Waka Ichinose, CG lead/VFX supervisor Marco Maldonado, 3D modeling team Andy Kim and Derrick Sesson, 3D animation team Hao Cui, Max Keane, Alfredo Ramirez and Derrick Sesson, 2D animator/compositor Maithy Tran, 3D artist/compositor Ryan Kirkwood, 3D artists Martin Furness, Andy Kim, Ryan Kirkwood, storyboard artist Max Forward...

BrooklynArtProject.com, Nov. 21, 2011
News in Communication Arts Feed
Interactive storefronts (in SF and NYC) and online (for everyone else): Give-A-Toy Store a Toys for Tots and eBay donation collaboration by Venables Bell & Partners and Brand New School.

Communication Arts, Nov. 21, 2011
NEWS: WEEK OF NOVEMBER 21, 2011
Give-A-Toy Store a Toys for Tots and eBay donation collaboration by Venables Bell & Partners and Brand New School...

ScaryIdeas.com, Nov. 20, 2011
Philips PerfectCare : Clothescape [Video]
The PerfectCare campaign was developed at DDB UK, London, by creative directors Neil Dawson and Scott Walker, copywriter Ric Hooley, art director Vix Jagger, agency producers Rachel Amess and Vicky Cullen, global business director Dudley Desborough, account director Tom Kingham, account manager Lauren Tomlinson and account executive Naphtali Torrance...

TheInspirationRoom.com, Nov. 20, 2011
Philips PerfectCare Clothescape
...The ad was produced at Brand New School, London by executive creative director and director Jonathan Notaro, director of photography Tim Green, art director Olly Williams, VFX supervisor Des Anwar, production manager Michaela Miesen, executive producers Kayt Hall and Geraldine McCarthy, line producer Georgina Poushkine, editor Henrik Sikstrom, Flame artist Blake Huber, 3D artist Sam Bradyl compositors Attilla and James Ballard...

If It's Hip It's Here, Nov. 19, 2011
eBay & Toys for Tots use QR Codes to Window Shop for "Good" this Holiday.
...Interactive Production: Brand New School East; Executive Creative Director: Jonathan Notaro; Interactive Director: Justin Bakse; Developer: Brian Tobin; Producer: Jeanette Etchebehere; Associate Producer: Joe Balint; Post Production: Brand New School West; Executive Creative Director: Jonathan Notaro; Director: Robert Bisi...

BestAdsonTV.com, Nov. 18, 2011
Philips "PerfectCare"
Developed in partnership with DDB London and Philips, this campaign spot for the new PerfectCare iron recently debuted in Australia and Western Europe, and will soon begin airing in other countries worldwide. "Philips' PerfectCare iron is a genuinely innovative product, which brought with it a real creative opportunity," said Tom Kingham, of DDB. "The resulting TVC stems from a fantastic idea, and working with Brand New School allowed us to execute it in the best possible way. The result is a charming and stylish advert, communicating its core idea in an imaginative and unusual fashion..."

TheSFEgotist.com, Nov. 18, 2011
ebay's Interactive Storefront Lets You Donate a Toy Using Your Mobile Phone
Featuring the talents of Brand New School and its School of Interactive Media...

Below the Line, Nov. 17, 2011
DDB London and Brand New School Collaborate for Philips Campaign
...Through the use of practical cinematography, the spots present a seamless cinematic journey showing the PerfectCare ironing different types of clothing. Ultimately, BNS delivered multiple versions of the :30 spot featuring the product in its different colors, along with many shorter versions...

TheDenverEgotist.com, Nov. 17, 2011
ebay's Interactive Storefront Lets You Donate a Toy Using Your Mobile Phone
Featuring the talents of Brand New School and its School of Interactive Media...

SHOOTonline.com, Nov. 17, 2011
DDB London and Brand New School Director Jonathan Notaro Drive Philips Into New Era of Fabric Care
"...The idea is lovely and the script was beautifully written," said BNS founder and director Jonathan Notaro. "We simply interpreted it, translating that idea into a serene drive mimicking landscapes a bit more deliberately, and having fun with translating fabric textures and clothes into a narrative arch. We all agreed that a whimsical ending connecting the fabric trail with the real world would be effective, so I thought of introducing a cresting wave idea... drawing on my surfing background much more than any deep understanding of ironing..."

TinoSchwanemann, Nov. 12, 2011
Only The Brave
The animated film by the creative agency Antidote was produced by Brand New School for Only The Brave Foundation. OTB is an NGO founded in Italy in 2008 by Renzo Rosso (Diesel). They fight against world poverty...

StephenKelleher.com, Nov. 10, 2011
Feeding America
The 'Feeding America' charity helps struggling families in need. I was asked to visualize their good work to raise awareness whilst also showing the journey of wheat from a seed to the meal on your table. Mission accomplished! Produced @ Brand New School.

A whole lot of love, Nov. 4, 2011
Only The Brave Foundation
Some thought provoking animation for the NGO Only The Brave Foundation. Production Company: Brand New School London...

OrmaDesign.com, Oct. 8, 2011
Print Mag Article: Design Pros Share Highlights of Brand New Conference 2011
Eager to peek into the brand-making process by industry trailblazers and pocket juicy creative nuggets, the well-turned-out set received an ear and eye-full of inspiration from: Vince Frost of Frost Design; Christopher Simmons of MINE™, Paddy Harrington of Bruce Mau, Marina Willer of Wolff Olins, Jonathan Notaro of Brand New School, Claudia Boggio and Alfredo Burga of Infinito, Ben Barry and Everett Katigbak of Facebook, and Matteo Bologna of Mucca Design...

imprint, Oct. 7, 2011
Design Pros Share Highlights from Brand New Conference 2011
...Jonathan Notaro’s wow-worthy animations and unique approach to running his studio like a design school were noteworthy (think: super-long crit sessions chock-full of analysis)...

white-screen.jp, Sep. 30, 2011
甘い季節到来!? Yoann LemoineやBrand New SchoolによるキャドバーのチョコレートCM!
Cadbury Dairy Milk「Icons」 dir: Jonathan Notaro|DoP: Tim Green|cd: Ronan Nulty|ad: Ricardo Villavicencio|a: Publicis QMP Ireland|prod: Brand New School London...

Method.com, Sep. 29, 2011
Brand New Conference SF
...Brand New School’s approach to storytelling has been refined over the course of the last 10+ years. Founder Jonathan Notaro shared some of the studio’s recent motion work for major brands and networks. He described their process for engaging new clients and and in doing so opening doors for young designers to have the opportunities to direct. They believe that the best ideas are the ones that should be shared and while the presentation was just one member of the studio – the work obviously represented the ideas of a collaborative...

Search and find, Oct. 17, 2011
"Only The Brave Foundation"
Video via oliversin - in case you missed “Only The Brave Foundation” from @BrandNewSchool and @AntidoteLDN

AdVerve, Oct. 13, 2011
Because when do you ever see fondue porn?
That’s basically what this bad-boy by Publicis QMP Ireland and production firm Brand New School is. For Cadbury, the decidedly rock-and-roll milk chocolate experience.

DesignTonic.com, Oct. 11, 2011
ONLY THE BRAVE
The Only The Brave Foundation supports and develops a variety of innovative projects, each tackling issues either holistically or from new sideways angles. Whether in the form of funding, cooperation, advice, or staff mobilization, the Only The Brave Foundation works in liaison with numerous internal and external collaborators...

unmask.tv, Oct. 5, 2011
Only the Brave Foundation
...Antidote partner Henry Chilcott said, “It's been two years in the making and we’re delighted with the result. The Only The Brave Foundation is a game changing idea and the tribe behind it is growing fast. Thanks to Selina Dey, Brand New School and Human who pulled out all the stops to help us create such a stunning piece of animation...”

etapes.fr, Oct. 3, 2011
Animation / Association / UK: "Only The Brave Foundation"
...Only The Brave Foundation est une ONG fondé en Italie en 2008 luttant contre la pauvreté dans le monde. Contacté par Renzo Rosso, l'agence Antidote a été chargé de réaliser un film visant à inspirer et à mobiliser les jeunes du monde pour qu'ils se joignent au combat afin d'éradiquer la pauvreté extrême en Afrique et dans le monde...

+81 Volume 53, Sep. 2011
Next Creativity Issue
Creators’ Interviews: Brand New School.

GD: USA, Sep. 2011
Sagmeister Identity Energizes Wind Brand
Stefan Sagmeister created the new brand identity for EDP Renováveis, one of the world's largest and fastest-growing wind energy companies. At Sagmeister Inc. credits go to Creative Director Sagmeister and Senior Art Director Jessica Walsh, along with illustrations by Walsh, Stephane Elbaz, Xavi Garcia and Michael Freimuth. Brand New School then collaborated to develop an animated storyline for commercials running throughout the home country of Portugal and the rest of Europe. Says BNS art director Christopher Palazzo, "Bringing life-like behavior to the deceptively simple geometric system created by Sagmeister Inc. was a fun challenge." Creative Director at BNS Jonathan Notaro described Sagmeister as "a design god."

METATREND Volume 21, Sep. 2011
Trend Radar: Flexible Visual Branding
...Energies de Portugal's new logo (www.edp.pt) conveys a flexible and dynamic image. The logo features the letters "edp," which remains static and an ever-changing red background that shifts into different shapes behind the letters. This company and its affiliates are able to create their own identity either creatively or individually. Energies de Portugal, Sagmeister & Brand New School....

Showcase Magazine, Sep. 2011
Brand New School: New York commercials production
...With offices in New York, Los Angeles and London, Brand New School (BNS) is a vertically integrated production company and design studio that delivers extraordinary media on all platforms. Offering a new model for creative digital production, the company is made up of film-makers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights...

Computer Graphics World, Sep. 28, 2011
Cadbury Dairy Milk Seduces Viewers in New Spot
London, UK - The artists and producers from international production company and design studio Brand New School (BNS), in partnership with Publicis QMP Ireland and Cadbury, produced a sumptuous :60 broadcast/Web spot for Cadbury Dairy Milk entitled, "Icons."

unmask.tv, Sep. 28, 2011
Cadbury Dairy Milk: Icons
...As the project’s director, Jonathan’s challenge began with what he describes as “a beautifully poetic script” and a detailed agency briefing, which called for an ad that would “seduce” viewers with footage of tempting, mouth-watering chocolate in all its glory and perhaps involve “hints of cheeky humour...”

BestAdsonTV.com, Sep. 23, 2011
Cadbury: Iconic
This Cadbury Dairy Milk campaign from Publicis QMP, Dublin is about taste. But being Cadbury, it comes out of left field. Yeah it's flowing chocolate, but not as you know it...

Dotmogo.com, Sep. 21, 2011
“Only The Brave” by Brand New School & Antidote
Dotmogo loves the mix of social enterprise and cool design – as you can see from our Africa Community and Coalition of The Willing posts previously. I just stumbled across this great animation for the Only The Brave Foundation by Brand New School & Antidote. The style is really neat, referencing the title sequences of Saul Bass and 60′s cartoons...

WeLoveAd.com, Sep. 21, 2011
Cadbury Dairy Milk "Icons"
...Agency: Publicis, Dublin, Ireland. Production Company: Brand New School, London (England), United Kingdom...

LesterBanks.com, Sep. 18, 2011
Brand New School’s Cadbury Dairy Milk “Icons”
...Film Studio/Location: Duke’s Island Studios, West London. Main Tools: Photron FASTCAM BC2 HD camera system, 99K Linear Longstrike Lightning Strike lights, Adobe Creative Suite and Autodesk Maya, V-Ray...

universal positive, Sep. 18, 2011
More reasons to love San Francisco
...The 2011 AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York’s Museum of Modern Art (MoMA), before travelling on to high-profile venues across the United States. Artists from international production company Brand New School created the show graphics packaging shown above for this year’s 20th anniversary AICP Show, designed the visual identity system and presentation graphics for the Next Awards, and developed and programmed a thematically related, 40-foot interactive installation for the 2011 AICP Show AND Next Awards...

CGSociety.org, Sep. 17, 2011
Cadbury Dairy Milk 'Icons'
...In the spot, the camera moves through abstracted forms frozen in time atop a lush purple landscape, beginning with milk flowing from two glasses into a tornado of chocolate. Time slows to accentuate the collision of milk and dark chocolate swirling and melding together, with one piece of hard chocolate splintering into shards amidst confetti from Cadbury Dairy Milk's signature golden foil. The perspective widens to reveal all the elements coming together as an artistic installation floating in space, ending with foil wrapping around flowing chocolate and the perfectly formed product...

.Get Inspired! Magazine, Sep. 16, 2011
Cadbury Dairy Milk
...For BNS, other key contributors included art director Ricardo Villavicencio, VFX/CG supervisor Vadim Turchin, designers Sakona Kong and Wakoko Ichonose, London executive producer Geraldine McCarthy, producer Georgina Poushkine and post producer Madison Brigode, among many others. Under the direction of Jonathan and director of photography Tim Green, the crew shot its live-action elements using the Photron FASTCAM BC2 HD camera system and special 99K Linear Longstrike Lightning Strike lights. For all the chocolate pouring shots, the team used special rigs built by Artem Visual Effects, together with silicone dyed to match Cadbury’s Dairy Milk chocolate. “We built oversized 3X scale versions of the models we shot to create a larger, more environmental feel,” Jonathan explained. “We also shot everything at extremely high speeds with strobe-like lighting, which allowed us to get very crisp images that felt massive in scale...”

Dexigner.com, Sep. 16, 2011
Publicis QMP and Brand New School Seduce Viewers with Cadbury Dairy Milk Spot
Brand New School (BNS), in partnership with Publicis QMP Ireland and Cadbury, developed the sumptuous :60 broadcast/web spot for Cadbury Dairy Milk entitled "Icons", which recently debuted as a key part of the brand's biggest ever integrated marketing campaign in Ireland...

Screen Magazine, Sep. 16, 2011
Brand New School Seduces Viewers for Cadbury Dairy Milk
...Under the direction of Jonathan and director of photography Tim Green, the crew shot its live-action elements using the Photron FASTCAM BC2 HD camera system and special 99K Linear Longstrike Lightning Strike lights. For all the chocolate pouring shots, the team used special rigs built by Artem Visual Effects, together with silicone dyed to match Cadbury's Dairy Milk chocolate. "We built oversized 3X scale versions of the models we shot to create a larger, more environmental feel," Jonathan explained...

shots.net, Sep. 16, 2011
Contenders: Cadbury Dairy Milk: Icons
Created through Publicis QMP and production house Brand New School, director Jonathan Notaro developed this TV ad intended to seduce viewers with beautifully-shot footage of tempting, mouth-watering chocolate in all its glory. Add some magic from Steve Miller Band and you have another entertaining Cadbury moment...

WeLoveAd.com, Sep. 16, 2011
Only The Brave Foundation
...Agency: Antidote. Production Company: Brand New School, London (England), United Kingdom...

Youmark.it, Sep. 16, 2011
Campagne: Cadbury Dairy Milk, icona irlandese
Il brand investe realizzando la più importante campagna integrata mai fatta nel Paese. Due milioni di sterline il budget che prevede, oltre alla tv, anche press, outdoor e digital. Firma Publicis QMP. Jonathan Notaro ha diretto per la cdp Brand New School London. Principali tools utilizzati: Photron Fastcam BC2 Hd per le riprese, 99K Linear Longstrike per le luci, Adobe Creative Suite e Autodesk Maya, V-Ray...

3DWorldMag.com, Sep. 15, 2011
Brand New School tempt viewers in new Cadbury’s spot
The new 60-second commercial for Cadbury Dairy Milk, titled ‘Icons’ features slow-motion visuals full of temptation...

JoeyTomatoes.com, Sep. 15, 2011
New :60 Spot from Publicis QMP Ireland and Brand New School Director Jonathan Notaro
...The challenge to BNS began with what company founder and director Jonathan Notaro described as “a beautifully poetic script” and a detailed agency briefing, which called for an ad that would “seduce” viewers with footage of tempting, mouth-watering chocolate in all its glory and perhaps involve “hints of cheeky humour...”

ScaryIdeas.com, Sep. 15, 2011
otbfoundation.org
Only The Brave Foundation

ShareRod, Sep. 15, 2011
Cadbury Dairy Milk “Icons”
Cadbury Dairy Milk “Icons” from Brand New School on Vimeo...

SHOOTonline.com, Sep. 15, 2011
Cadbury Dairy Milk Seduces Viewers In New :60 Spot From Publicis QMP Ireland and Brand New School Director Jonathan Notaro
"...We all felt that this project would build on some of our previous work while offering us a new direction with its dark, dramatically slick tone," Jonathan began. "Using the process as a starting point we began designing abstract scenes that were surreal and terrestrial to create a mysterious visual narrative. We wanted to capture the behavior of these different elements with a little sleight of hand, so we decided to fuse photo-sonic photography for the scenes we could capture in-camera and CG for the scenarios that were impossible to film..."

StashMedia.tv, Sep. 15, 2011
BNS Pours it on for Cadbury
...Notaro: “We built oversized 3x scale versions of the models we shot to create a larger, more environmental feel and shot everything at extremely high speeds with strobe-like lighting, which allowed us to get very crisp images that felt massive in scale...”

AdWorld.ie, Sep. 14, 2011
Cadbury Embarks on €2m Integrated Campaign
Cadbury Dairy Milk kicked off its biggest ever integrated marketing campaign in Ireland this week with an estimated spend of over €2m...

AgencySpy.com, Sep. 14, 2011
Wednesday Odds and Ends
Publicis QMP and Brand New School are behind this new Cadbury Dairy Milk spot (above).

Computerlove.net, Sep. 14, 2011
Cadbury Dairy Milk
Developed in partnership with Publicis QMP Ireland and Cadbury; Brand New School London presents this yummy spot for Cadbury Dairy Milk entitled "Icons".

Great-Ads, Sep. 14, 2011
Cadbury Dairy Milk "Icons" Advert with "Abracadabra"
"...We wanted to capture the behavior of these different elements with a little sleight of hand, so we decided to fuse photo-sonic photography for the scenes we could capture in-camera and CG for the scenarios that were impossible to film..."

Homadge.com, Sep. 14, 2011
Cadbury Dairy Milk "Icons" and Twirl Bites commercial
...And here's the new ad, "Icons" for Cadbury Dairy Milk, produced by Brand New School London (Ad Agency: Publicis QMP, Ireland)...

It's Art Magazine, Sep. 14, 2011
VFX : Milk Icons by Brand New School
If you like Cg Fluids, don't miss this latest commercial, Milk Icon, for Cadbury made by Brand New School

The Los Angeles Egotist, Sep. 14, 2011
Brand New School and Antidote Debut Only the Brave Foundation
...Whether in the form of funding, cooperation, advice, or staff mobilization, the Only The Brave Foundation works in liaison with numerous internal and external collaborators. The foundation relies on the expertise of the organizations it works with to implement concrete actions and development programs to the benefit of disadvantaged people...

BusinessandLeadership.com, Sep. 8, 2011
Cadbury launches €2m Dairy Milk campaign
...Cadbury Dairy Milk worked with Publicis QMP and production house Brand New School and director Jonathon Notaro to develop a TV ad that is “intended to seduce the viewers with beautifully shot footage of tempting, mouth-watering chocolate in all its glory”...

CGSociety.org, Sep. 8, 2011
Only the Brave for Africa
...Antidote partner Henry Chilcott said, “It's been two years in the making and we’re delighted with the result. The Only The Brave Foundation is a game changing idea and the tribe behind it is growing fast. Thanks to Selina Dey, Brand New School and Human who pulled out all the stops to help us create such a stunning piece of animation...”

Dexigner.com, Sep. 8, 2011
Only The Brave Foundation Film by Antidote & Brand New School
Last year, Antidote was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world's youth to join the fight to help end extreme poverty in Africa and around the world. Antidote's creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School's new London studio to create a short, powerful animated film...

Irish Independent, Sep. 8, 2011
Dairy Milk launches new campaign to seduce consumers
...The company worked with Publicis QMP and production house Brand New School and director Jonathon Notaro to develop a TV ad intended to “seduce” the viewers with footage of tempting, mouth-watering chocolate in all its glory...

MCsquared.ie, Sep. 8, 2011
New Cadbury Dairy Milk ad launches in Ireland
This week Cadbury Dairy Milk launched its biggest ever integrated marketing campaign in Ireland, running from September through to November. Inspired by the irresistible taste of Cadbury Dairy Milk, the integrated marketing campaign will involve advertising, digital and social media, PR, sampling and sales promotion channels developed in partnership with agencies; Publicis QMP, MCsquared, Ogilvy One and PHD...

The Inspiration Room, Sep. 8, 2011
Only The Brave Foundation
Only the Brave Foundation, an organisation set up by Diesel founder Renzo Rosso, is focused on inspiring and mobilizing the world’s youth to join the fight to help end extreme poverty in Africa and around the world. OTB is raising awareness through an animated manifesto film, and an interactive online exploration of a village in Mali...

The New York Egotist, Sep. 8, 2011
Brand New School and Antidote Debut Only the Brave Foundation
...In his treatment, Brand New School’s founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide...

StashMedia.tv, Sep. 8, 2011
Only The Brave Foundation
In contrast to the previous post, this infographic by Brand New School for Diesel founder Renzo Rosso’s new extreme-poverty-fighting charity Only The Brave eschews humor but backs the warm and reverent VO with upbeat, intricate, almost mesmerizing design to deliver a serious message. Agency: Antidote, music: Human Worldwide.

Campaign.co.uk, Sep. 7, 2011
The Work: Diesel 'Only The Brave Foundation' by Antidote
Antidote has launched an animated film for the Only The Brave Foundation, the body set up by the Diesel founder Renzo Rosso to inspire the world's youth to fight extreme poverty...

CreativeReview.co.uk, Sep. 6, 2011
Antidote appeals to Only The Brave
Creative agency Antidote and Brand New School director Jonathan Notaro have created an animated short film to introduce the aims of the Only The Brave Foundation...

universal positive, Sep. 6, 2011
“Brand New Conference” coming to SF on 16 Sept
...A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers: Jonathan Notaro, Brand New School...

lesterbanks.com, Sep. 4, 2011
“Only The Brave Foundation” Brand New School
...Project Name: “Only The Brave Foundation”; More Info: otbfoundation.org...

RockPaperInk.com, Sep. 2, 2011
Brand New School, Santa Monica/New York, USA
A Case Study in Color

Motionographer.com, Sep. 1, 2011
BNS: Only the Brave
“Only the Brave Foundation” from Brand New School and Antidote features some really nice artwork from the likes of Sol Linero, Damien Correll and Stephen Kelleher. The foundation, Only the Brave, handles a variety of projects and duties ranging from working with impoverished villages, to bringing clean water to those in need, to educating Ethiopian children. Watch the animation and, if you can, get involved. Via Bran.

StashMedia.tv, Aug. 26, 2011
Brand New School Sign with Salon
Brand New School are now represented as commercial directors on the U.S. West Coast by Salon.

universal positive, Aug. 26, 2011
Tribute to NYC and its amazing artists
...Director Graham Elliott recently produced a fascinating documentary: His film entitled “New York in Motion” spotlights a unique form of art, and features my friends Jonathan Notaro of Brand New School...

SHOOTonline.com, Aug. 24, 2011
Brand New School Joins Salon for West Coast Commercial Representation
Jonathan Notaro and his colleagues at international production company and design studio Brand New School (BNS) are very proud to announce that they are now represented as commercial directors on the U.S. West Coast by Salon and its principal Lisa Houck...

JoeyTomatoes.com, Aug. 24, 2011
Brand New School Joins Salon for West Coast Commercial Representation
“...Together with BNS, I’m confident we will offer agencies and their clients the highest level of service and care for their needs,” Lisa began. ”BNS pioneered an entire aesthetic that took us through the 2000s, and now continues to blow minds in design, animation, visual effects, live-action direction and interactive media as well. I don’t think anyone out there surpasses BNS in creative ideas, conceptual design, and execution: They are head and shoulders above the rest...”

Videography.com, Aug. 23, 2011
Sagmeister Inc. and Brand New School Energize EDP
The artists and producers from international production company and design studio Brand New School (BNS) collaborated with international graphic design icon Stefan Sagmeister for EDP Renovaveis, S.A., the renewable energy subsidiary of Energias de Portugal (EDP) and one of the world's largest and fastest growing wind energy companies...

shots.net, Aug. 18, 2011
Back to Brand New School for Blake Huber
International production company and design studio Brand New School announces that Blake Huber is returning to its East Coast office in NYC as Flame artist and lead compositor. Huber moves after four years as a VFX artist at Charlex, and prior to that was part of the ranks at BNS as an animator and Flame artist...

JoeyTomatoes.com, Aug. 15, 2011
Blake Huber Returns to Brand New School as Flame Artist and Lead Compositor
"Since my departure in 2007," Blake began, "I have always kept an eye on what BNS has been doing, and I felt like there was a perfect opportunity for us to collaborate once again. My main focus is to bring unity to the compositing and set up a really great workflow. I am always interested in tackling challenging shots and problem solving to find creative solutions. I also enjoy mentoring junior artists and helping others grow. In my absence from BNS I was able to refine my skillset through collaborations with different artists with different techniques. I am excited to be coming back to BNS as a better artist, and I look forward to continually growing and expanding my range with each project I participate in."

SHOOTonline.com, Aug. 15, 2011
Blake Huber Returns To Brand New School as Flame Artist and Lead Compositor
Jonathan Notaro and his colleagues at international production company and design studio Brand New School (BNS, www.brandnewschool.com) are very proud to announce the appointment of Blake Huber to the position of Flame artist and lead compositor for their East Coast studio...

Brand New, Aug. 12, 2011
Brand New Conference, Q&A with Jonathan Notaro
One of the givens we had when we started planning the speaker line-up for the Brand New Conference was that we wanted someone to represent the fields of animation and motion graphics as they apply to identity and branding. Television is one of the greatest canvases for brand expression these days and the talented folks at Brand New School know how to work the medium. I’ve been a fan of their work for many years now and I’m delighted that founder Jonathan Notaro will be on deck. Following is another one of our brief Q&As with this year’s speakers...

Creativity-Online.com, Aug. 12, 2011
People news... Huber joins Brand New School and more
Brand New School has appointed Blake Huber to the position of Flame artist and lead compositor for its East Coast studio. Since 2007 he has been a VFX artist for Charlex in New York, and prior to that, he spent six years with BNS East as an animator and Flame artist. He has also taught After Effects classes at New York University...

universal positive, Aug. 8, 2011
Sharing secrets: CJ Olivares
...My clients at Brand New School went the full distance with CJ during his time at FUEL TV, from the network’s launch through all its latest developments. The videos featured immediately above are from their most recent contributions to the network’s graphics package and its creative on-air promos...

MediaPost.com, Aug. 3, 2011
Out to Launch: Mitchum
Mitchum launched the latest TV ad for its "Love Thy Pits" campaign, showing a mom who's cool under pressure. She might be panicked on the outside, but her pits stay calm and dry. It's not every day that you pick up your son from soccer practice, drive off and then realize you have the wrong kid in your back seat, is it? "Dawson's Kid" goes home to his family and the woman's actual son is "triple seat-belted in the back seat of the less-than-pimped minivan." See it here. Mother New York created the ad, produced by Brand New School and directed by Jonathan Notaro.

The Los Angeles Egotist, Aug. 2, 2011
Mitchum Still Wants You To "Love Thy Pits"
MotherNY and Brand New School bring us the latest and greatest for Mitchum. We have to say we really love the art direction on this campaign...

The New York Egotist, Aug. 2, 2011
Mitchum Still Wants You To "Love Thy Pits"
...More Info: http://lovethypits.com and http://facebook.com/​Mitchum...

The Los Angeles Egotist, Aug. 1, 2011
Google News. Now It's Your Turn.
Our friends from Brand New School bring us this dope little stop motion to show us just how simple it is to use Google News. Using the bare minimum of shapes they crafted a friendly world that they hope beckons the user to more fully experience Google’s incredible technology...

Computer Arts, July 2011
In Depth: Brand New School
Up close and personal with the team behind the award-winning agency...

The New York Egotist, July 30, 2011
Brand New School Brings Us Google's Brand New News
.Spend the latter half of your Friday enraptured by BNS' latest video, a spot for Google News' personalized feature... Working directly with executives from Google, BNS is very proud to have created what we hope you'll agree is a fascinating and informative :63 spot demonstrating the personalization features of news.google.com.

Computerlove.net, July 29, 2011
Google News
...Directed by Justin Fines, this spot about Google's most recent computer-generated news site was crafted by Brand New School's creative team...

Adrants.com, July 28, 2011
Mitchum Eases Soccer Mom's Craziness
Soccer mom's across America are truly going to relate to this new Mother-created, Brand New School-produced commercial for Mitchum called Dawson's Kid. In the commercial, part of the brand's Love Thy Pits campaign, the harried life of parenting is humorously conveyed complete with kid mix up and a less than pimped minivan.

AdsoftheWorld.com, July 28, 2011
Mitchum: Dawson's Kid
...Production Company: Brand New School; Director: Jonathan Notaro; Director of Photography: Eric Treml; Line Producer: David Wolfson; Production Manager: Stacy Bergstein; Art Director: Justin Fines; Editor: Erik Barnes; Flame: Blake Huber; Designers: Jonathan Notaro, Justin Fines, Stephen Kelleher; CG Lead: Vadim Turchin; 3D Animation: Han Ho, Jerry Chow, Ryan Lang, Adam Rosenzweig; 2D Animation: Hyesung Park, Robin Greenwood, Andy Mastrocinque, Adam Sacks, Justin Demetrician; Storyboard Artist: Will Rosado; Compositors: Ted Kotsaftis, Bill Dorais; Executive Producer: Devin Brook; Managing Director: Danny Rosenbloom; Post Producer: Toby Sowers; Production Coordinator: Zoe Beyer...

AgencySpy.com, July 28, 2011
Mitchum Keeps Bad Parents Cool
...Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off...

Homadge.com, July 28, 2011
New Mitchum commercial - "Dawson's Kid"
Check out their new ad, "Dawson's Kid" below...

JoeyTomatoes.com, July 28, 2011
Mitchum Declares: "Love Thy Pits" via Brand New School & Mother
Brand Known for Efficacy Unveils New Tongue-in-Cheek Global Campaign & Manifesto Created by Mother to Launch New Mitchum Advanced Control(TM) Antiperspirant/Deodorant.

ScaryIdeas.com, July 28, 2011
Mitchum: Dawson's Kid
Advertising Agency: Mother, New York, USA. Creatives: Dave Clark, Christine Gignac, Rob Trostle, Michael Ian Kaye, Bobby Hershfield, Paul Malmstrom...

LBBonline.com, July 28, 2011
Brand New School develop cinema ad
Brand New School’s new London studio has created a hard-hitting cinema ad for the British Red Cross. The ‘Life. Live It’ ad will run with Harry Potter nationwide from this Friday, in support of the charity’s latest first aid awareness campaign which targets 11 to 16 year olds...

CGArena.com, July 27, 2011
Sagmeister Inc. and BNS Energize EDP
...To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language...

TheDrum.co.uk, July 27, 2011
British Red Cross shows Harry Potter fans the importance of first-aid
The British Red Cross has launched a new hard-hitting cinema ad showing how simple first-aid techniques can save a young person's life. Created by Brand New School, the split-screen ad shows a girl lying unconscious while nobody does anything to help and another whose life is saved by her friends applying basic first-aid training...

Adweek, July 26, 2011
The Spot: Mitchum's Pit Stop
The deodorant brand declares its colorful, quirky love for the unappreciated armpit

Campaign, July 26, 2011
British Red Cross aims hard-hitting ad at Harry Potter fans
The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film

Brand New, July 15, 2011
Follow-Up: EDP
One of the elements of the identity redesign of EDP, covered last week, that I missed to address was an animation that played on EDP’s home page, which at the time struck me as quite fetching and smoothly done but still populated by the same icons that I wasn’t too complimentary of. The animation was done by Brand New School, and they squeeze the best traits of the EDP identity to create a fun animation, which you can see below (or after the jump)...

HOWdesign.com, July 15, 2011
Behind the Design: Sagmeister Inc. Teams with BNS
...According to a release, Sagmeister teamed with Brand New School, a vertically integrated production company and design studio, to develop an animated storyline, which was broadcast on cable television in Lisbon, Portugal, and is set to continue airing across Europe weeks to come...

Motionographer.com, July 14, 2011
BNS + Stefan Sagmeister for EDP
Brand New School and famed graphic designer Stefan Sagmeister team up for EDP.

BestAdsonTV.com, July 13, 2011
EDP: Our commitment is all there in red and white
Sagmeister, Inc Lisbon has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language...

cgnews.com, July 13, 2011
brand new school + sagmeister team on edp spot
...The animation workflow involved creating vivid illustrated scenes from EDP’s new branding identity created by Sagmeister art director and designer Jessica Walsh along with others created by BNS...

designbye.net, July 13, 2011
EDP Brand Re-Launch
...their recent collaboration with international graphic design icon Stefan Sagmeister for EDP Renovaveis, S.A., the renewable energy subsidiary of Energias de Portugal (EDP) and one of the world's largest and fastest growing wind energy companies...

shots.net, July 13, 2011
Justin Fines offers Brand New talent
Justin Fines has joined Brand New School as associate creative director. Over the course of his career Fines has started his own design studio, DEMO, worked as art director at Psyop, been published in various books and magazines and worked as a visiting professor of communications and design at the Pratt Institute. His combined creative and teaching talents place him in the perfect position to foster talent at Brand New School and continue its tradition...

CGadvertising.com, July 12, 2011
Sagmeister Inc. and BNS Energize EDP
...The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come...

CGrecord.net, July 12, 2011
Sagmeister Inc. and BNS Energize EDP
...For BNS, the project team featured founder and executive creative director Jonathan Notaro, art director Christopher Palazzo, executive producer Devin Brook, producer Derek Macleod and an illustrious team of designers and artists. The animation workflow involved creating vivid illustrated scenes from EDP’s new branding identity created by Sagmeister art director and designer Jessica Walsh along with others created by BNS...

The New York Egotist, July 12, 2011
BNS Teams with Sagmeister to Refresh Wind Energy
"...It was such a pleasure to see the identity we created together with EDP become alive through the magic of Brand New School, not only were the results lovely but the process getting there also absolutely enjoyable," Sagmeister said...

ScaryIdeas.com, July 12, 2011
Energias de Portugal
EDP Brand Re-Launch

Ventilate.ca, July 12, 2011
Brand New School & Stefan Sagmiester Inc. : EDP
...Jonathan Notaro, art director Christopher Palazzo, executive producer Devin Brook, producer Derek Macleod and an illustrious team of designers and artists. The animation workflow involved creating vivid illustrated scenes from EDP’s new branding identity created by Sagmeister art director and designer Jessica Walsh along with others created by BNS...

Adland.tv, July 11, 2011
EDP - (2011) :60 (Portugal)
"...Bringing life-like behavior to the deceptively simple geometric system created by Sagmeister, Inc. was a fun challenge," Palazzo explained. "The scope of this system is absolutely astounding. A graphic system this rich and smart can do anything, as shown in the final piece. Stefan and his team were an absolute dream to work with..."

Computerlove.net, July 11, 2011
Brand New School & Stefan Sagmeister
Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with Brand New School to develop an animated storyline...

Dexigner.com, July 11, 2011
Sagmeister and BNS Energize EDP
Brand New School collaborated with international graphic design icon Stefan Sagmeister for EDP Renovaveis, the renewable energy subsidiary of Energias de Portugal (EDP) and one of the world's largest and fastest growing wind energy companies...

SHOOTonline.com, July 11, 2011
Sagmeister Inc. and BNS Energize EDP
Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come...

Stashmedia.tv, July 11, 2011
Sagmeister and BNS for EDP
Stefan Sagmeister and Brand New School conjure a :60 tale of crimson utopia to intro Sagmeister’s new logo treatment for Portugese Energy company EDP...

Creativity-Online.com, July 8, 2011
People news from Mullen, Brand New School and more
Brand New School has appointed Justin Fines to its East Coast studio as associate creative director. Fines has been running his own design studio, DEMO since 2006 and was previously an art director at Pysop. He has also been Visiting Professor of Communications Design at the Pratt Institute. His designs, including snowboards for Rome and Burton, and apparel and graphics for Adidas and Nike, have been honored by design institutions and publications worldwide...

ScreenMag.tv, July 6, 2011
Justin Fines Joins Brand New School as Associate Creative Director
...In 2004, he moved to New York to begin a two-year stint as Psyop's art director. Along with designing the distinctive Psyop branding and logo, he also directed spots for Aeroplan, Colorado Lotto, Marshalls, Nickelodeon UK and others, while contributing his talents to the Psyop 'Anthem' project described by CoolHunting.com as "Genius...".

MediaPost.com, July 5, 2011
People on the Move: JUSTIN FINES, BRAND NEW SCHOOL
Brand New School hired Justin Fines as associate creative director in its east coast studio.

SourceEcreative.com, July 5, 2011
Member News
Brand New School designed and produced several key artistic elements which debuted at the 2011 AICP Show, The Art & Technique of the American Commercial. The annual program premieres each year at New York's Museum of Modern Art (MoMA) before travelling to L.A., San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami and Richmond. Art Director Christopher Palazzo and his colleagues created the AICP show's graphics packaging for this year's 20th anniversary, while developing and programming the 40-foot interactive installation which debuted at MoMA's Abby Aldrich Rockefeller Sculpture Garden at the event...

JoeyTomatoes.com, June 29, 2011
Justin Fines Joins Brand New School as Associate Creative Director
"...Justin is a brilliant designer and teacher, and he understands the value in fostering talent and being in a collaborative environment," said Jonathan. "He brings a lot of experience, and he really wants to make everyone's experience at BNS better, push things further, and try new things, which is what the job requires..."

MediaLifeMagazine.com, June 30, 2011
People: Agencies
Production and design agency Brand New School has added Justin Fines to its staff, naming him associate creative director. Fines was most recently at DEMO, a design studio he launched in 1997.

AgencySpy.com, June 29, 2011
Wednesday Odds and Ends
Psyop alum Justin Fines joined prodco/design studio Brand New School as ACD.

The Los Angeles Egotist, June 29, 2011
Justin Fines Joins Brand New School as Associate Creative Director
...In New York, Fines has has success as Psyop's art director, having designed the distinctive logo as well as directing spots for Aeroplan, Colorado Lotto, Marshalls, Nickelodeon UK. He has also worked with DEMO, been a Visiting Professor of Communications Design at the Pratt Institute, and had his work featured in dozens of books and magazines --- most recently, Michael Perry's highly regarded "PULLED: A Catalog of Screen Printing..."

The New York Egotist, June 29, 2011
Justin Fines Joins Brand New School as Associate Creative Director
Justin Fines joins Jonathan Notaro and colleagues at Brand New School's East Coast Studio as Associate Creative Director...

SHOOTonline.com, June 29, 2011
Justin Fines Joins Brand New School as Associate Creative Director
...Over the years, Justin has also freelanced for most major design studios in New York, and many in Los Angeles. "I'm excited for the opportunity to lead a team of talented designers and to take on new challenges on set," he said...

PRLog.org, June 22, 2011
Leading Audio Visual Company Designs Christie MicroTiles Banner for 20th Annual AICP Show
...Content for the MicroTiles banner was designed and produced by The Brand New School (BNS, www.brandnewschool.com) which displayed highlights from the best moments in American commercials across the sprawling McCann-designed MicroTiles™ banner. Referring to the captivating AV integration and content, “These works of art from BNS are wonderful tributes to everything that AICP represents and their collaboration with McCann Systems continues to be an amazing experience.” said Matt Miller, AICP President and CEO...

NotorietyInc.com, June 21, 2011
The Art &Technique of the American Commercial (video)
The annual Association of Independent Commercial Producers show at the Museum of Modern Art (MoMA) in New York featured award-winning commercials judged by industry peer panels. The Art and Technique of the American Commercial short film and installation displayed footage from AICP’s archives...

Videography.com, June 20, 2011
Brand New School Crafts AICP Commercial Exhibit
The artists and producers from international production company and design studio Brand New School designed and produced several key artistic elements that debuted June 7 at the 2011 AICP Show, The Art & Technique of the American Commercial...

PSFK.com, June 15, 2011
The Art & Technique Of The American Commercial [Video]
The annual Association of Independent Commercial Producers (AICP) show at the Museum of Modern Art (MoMA) in New York featured award-winning commercials judged by industry peer panels. The Art and Technique of the American Commercial short film and installation displayed footage from AICP’s archives. The 40-foot interactive installation was motion-activated and played selections from the past 20 years of the show to nearby guests. It was designed and developed by Brand New School in New York...

TheLAEgotist.com, June 15, 2011
Mitchum Love Thy Pits
From director Jonathan Notaro and his Brand New School colleagues for the advertising agency, Mother New York.

TheInspirationRoom.com, June 13, 2011
The Art & Technique of the American Commercial
...The Art & Technique of the American Commercial was produced at Brand New School, New York, by executive creative director Jonathan Notaro, managing director Danny Rosenbloom, executive producers Devin Brook, Jason Cohon, art director Chris Palazzo, designers/ animators Freddy Arenas, Scott Balles, animators Hye Sung Park, Raymo Ventura, editor Eli Marvos, producer Madison Brigode, and production coordinator Zoe Beyer...

Adrants.com, June 7, 2011
Hit MoMA for Your Fix of 20 Years in Advertising
"...The wall presents an animated attract loop that spans the full canvas of 40 displays," explains BNS interactive director Justin Bakse, who built it along with lead developer Greg Schomburg and others. "As guests walk up to the installation, individual monitors near them display reels showing iconic AICP Show moments from each year..."

Creativity-Online.com, June 7, 2011
AICP: 2011 20th Anniversary Show Open
Brand New School created the graphics package for the AICP's 20th Annivesary show, which included the event's opening titles featured here, as well as a 40-foot interactive outdoor installation that debuted at the MoMA's Abby Aldrich Rockefeller Sculpture garden...

DigitalBuyologie, June 7, 2011
BNS | 2011 AICP Show Open
The artists and producers from international production company and design studio Brand New School are very proud to announce their role in designing and producing several key artistic elements debuting June 7 at the 2011 AICP Show, The Art & Technique of the American Commercial. The annual program, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York's Museum of Modern Art (MoMA), before travelling on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond over the weeks to come...

SHOOTonline.com, June 7, 2011
AICP Show Honors Best Commercials Of The Year
...The AICP Show reel features custom-designed graphics by Brand New School, and an original score by Sacred Noise...

SHOOTonline.com, June 7, 2011
Brand New School Opens Twentieth Anniversary AICP Show, Debuts Historical Interactive Installation at New York's Museum of Modern Art
"Since this is the 20th anniversary AICP Show, we thought it would be fun to highlight some of the best moments throughout the years," Palazzo began. "After spending just ten minutes in the footage archives, it was clear that we needed the graphic design of the package to take a back seat to the 20 years of seminal content. We wanted to remind people of these achievements, framing it through a design that -- like the content itself -- broke some rules but felt very modern."

WeLoveAd.com, June 7, 2011
2011 AICP Show Open
...Production Company: Brand New School...

JoeyTomatoes.com, June 6, 2011
BNS Opens 20th Anniversary AICP Show, Debuts Interactive Installation At MoMA
The annual program, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York's Museum of Modern Art (MoMA), before travelling on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond over the weeks to come...

shots.net, June 6, 2011
AICP 2011: Opening Titles
The US ad industry will be donning its glad rags for the annual AICP Show tomorrow night (June 7), and for a little taster of what is to come check out the opening titles above, courtesy of Brand New School. With the Show celebrating its 20th year, BNS look back through the advertising ages, and will also unveil an interactive installation at MoMA showcasing 40 years of footage from the AICP...

Homadge.com, June 5, 2011
Bust a Move - Mitchum Advanced Control deoderant commercial - Get funky so you don't smell funky!
...What about "Love Thy Pits?" (Wasn't a big fan at first... but the art direction is growing on me!)

AdsoftheWorld.com, June 4, 2011
Mitchum: Love Thy Pits, Dance Machine
Advertising Agency: Mother, New York, USA; Creatives: Dave Clark, Christine Gignac, Rob Trostle, Michael Ian Kaye, Bobby Hershfield, Paul Malmstrom; Strategist: Sarah Plaskitt; Agency Producer: Christine DoRego; Mother: Amory Wooden; Production Company: Brand New School; Director: Jonathan Notaro; Director of Photography: Eric Treml...

6zai, June 4, 2011
Mitchum Love Thy Pits
Revlon is working with Mother New York to run “Love Thy Pits”, an integrated advertising campaign for the new look Mitchum deodorant line for men and women. a new campaign-and new graphic look, for Mitchum deodorant. The “Love Thy Pits” manifesto reminds customers that Mitchum is busy providing their precious armpits with maximum dryness and control...

TheInspirationRoom.com, June 4, 2011
Mitchum Love Thy Pits
...The bold iconography that appears in the TV spots and online is being introduced at point of sale in the U.S. and Canada. Print and out-of-home advertising will begin running in South Africa in the fall and continue rolling out in the U.K., Australia and Latin America. Print executions, along with U.K. bus shelters, will include not only the product-focused icons but also the “Love Thy Pits” tagline with the heart icon. Online, “Love Thy Pits” infuses every part of Mitchum’s digital plans...

Adrants.com, June 3, 2011
Mitchum Advanced Control Lets You Dance Longer
...Anyway, minor quibble but Mitchum definitely wants you to know it's new Advance Control will keep you stench free even if you miss that daily shower...

TheNYEgotist.com, June 3, 2011
Jonathan Notaro and BNS Love Thy Pits
...Well here's the newest spot for Love Thy Pits: "Dance Machine," from director Jonathan Notaro and his Brand New School colleagues for the advertising agency, Mother New York...

WeLoveAd.com, June 3, 2011
Mitchum Love Thy Pits "Dance Machine"
...Director: Jonathan Notaro...

MediaPost.com, June 1, 2011
Out to Launch
Mitchum antiperspirant launched "Love Thy Pits," a global ad campaign supporting the launch of its Mitchum Advanced Control stick/solid deodorant... Check out Mitchum's Facebook page and Love Thy Pits Web site for more information. Mother created the campaign, directed by Brand New School.

made2play.com, May 31, 2011
TOP #5 – Filmes publicitários de Maio
Comercial criado pela Mother para Mitchum, marca de desodorantes para homens da Revlon. Muita pré-produção, e after effects. Bonito demais! A produção é da Brand New School com direção de Jonathan Notaro...

universal positive, May 31, 2011
Brand New School parties on
...Back in February, I reported on Brand New School’s outstanding new-year-in-progress… day by day, 2011 keeps on looking up. In the human resources department, BNS founder Jonathan Notaro and his colleagues welcomed Delores Hively — a nominee for this year’s Los Angeles Business Journal “Women Making a Difference” Award — to their LA staff in March as West Coast representative and for new business development. April saw the return of “golden child” Dennis Go to the NYC staff as director and design director, followed by Flame artist and lead compositor Blake Huber’s return in May...

WeLoveAd.com, May 30, 2011
Mitchum Love Thy Pits "Lie"
...Director: Jonathan Notaro...

designerhk.com, May 30, 2011
Mitchum TV Commercial
...Advertising Agency: Mother, New York, USA; Creatives: Dave Clark, Christine Gignac, Rob Trostle, Michael Ian Kaye, Bobby Hershfield, Paul Malmstrom...

eideias.nu, May 30, 2011
Mitchum: Lies
Confiram abaixo o simpático comercial criado pela Mother para Mitchum, marca de desodorantes para homens da Revlon. A produção é da Brand New School com direção de Jonathan Notaro...

ScaryIdeas.com, May 30, 2011
Love Thy Pits
...Music / Sound Design Company: The Lodge Creative Directors: Eric Hillebrecht, Colin Thibadeau...

AgencySpy.com, May 27, 2011
Mitchum's Strategy for Job Interviews Is the Pits
...Still, the spot, from Mother New York, moves along at a brisk clip, and the art direction is sharp, barring a couple of strange moments. Like, why is the guy's résumé on his abs? And sure, Amsterdam is known for windmills, but what's up with the nipple-flicking spin? Nonetheless, credit where it's due: The dog's predicament is way cuter, and more pitiable, than the dude's...

AgencySpy.com, May 25, 2011
Mitchum Sets Clogs on Fire
...What can we say about “Love Thy Pits?” Well, it looks like Mitchum is targeting young hipster professionals who are more frightened of sweating all over their dress shirts than proving their manliness. Credits after the jump...

Creativity-Online.com, May 25, 2011
Mitchum: Lies
Mother New York launches a new campaign-and new graphic look, for Mitchum deodorant. Touting the "Love They Pits" manifesto, the effort consists of TV, print and live commercial integration on Jimmy Kimmel Live!... Director: Jonathan Notaro; Production Company: Brand New School; Executive Producer: Devin Brook; Editor: Erik Barnes...

Dexigner.com, May 25, 2011
Brand New School's Jonathan Notaro Delivers Colorful New Spots for Mitchum Campaign via Mother New York
"...From the beginning, we had a clear understanding of the tone of the creative. I personally saw a chance to combine animation and film in a way that I had not seen before," said Jonathan Notaro, founder/executive creative director, and director for Brand New School. "Early on it was clear that we were a good fit and we were able to help usher the direction of the spots into an interesting place..."

Great-Ads, May 25, 2011
Mitchum Tells No "Lies" in Their New "Love Thy Pits" Ad Campaign
Creative production company Brand New School and ad agency Mother New york have teamed up to create a featured spot for Mitchum's new "Love Thy Pits" ad campaign. Jonathan Notaro and his colleagues have produced a cool looking :30 second spot titled "Lies" that combines live action with hip animation, resulting in some original and entertaining visuals. With the ad's ironic and off-beat style, Mitchum is sure to appeal to their campaign's targeted young male demographic, possibly even stealing some of the cool away from Axe...

MediaPost Marketing Daily, May 25, 2011
Mitchum Pitches Pits In New Global Campaign
The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School that makes the human torso something of a palimpsest for various pursuits, with animation representing various jobs, hobbies, escapes and disasters superimposed thereon...

SHOOTonline.com, May 25, 2011
Mitchum Declares: "LOVE THY PITS"
...Directed by Brand New School, all three cheeky TV spots depict the absurd realities of everyday life and demonstrate how new Mitchum Advanced Control has pits covered...

unmask.tv, May 25, 2011
Mitchum Brand from Revlon, Inc.: Lie
...Together with director of photography Eric Treml, Jonathan Notaro and the BNS team used the ARRI Alexa digital camera system to capture their HD source footage during three days of production on-stage. "We essentially painted animation on people's skin, using a fusion of digital and practical techniques," Jonathan explained. "After exploring different ways of accomplishing the desired effect, we filmed people with real paint on their skin, then we animated artwork using traditional cel animation techniques, where we matched the practical paint used in the live-action shoot. The animation was then composited onto their skin using seamless digital visual effects..."

TheNYEgotist.com, May 25, 2011
Mitchum Commercial Encourages You to "Love Thy Pits"
...In association with the international creative production company Brand New School, Jonathan Notaro and colleagues at the Mother New York agency created a new global campaign for Mitchum Advanced Control(TM) stick/solid antiperspirant and deodorant...

The Wall Street Journal, May 24, 2011
Mitchum Joins the Armpit Lovefest
TV ads for Mitchum's new line of "Advanced Control" deodorants emphasize the companionship armpits provide. In an ad about nailing a job interview, the narrator says, "You and your armpits stayed cool, calm and rocked it..."

WTOC.com, May 18, 2011
Motion Media Inspire 2011 focus is New Directions
The Savannah College of Art and Design will host the fourth annual INSPIRE 2011 conference on Friday. Industry leaders and artists will discuss their work and show how motion graphics are a part of the contemporary media landscape on May 20 at Lucas Theatre. The theme of this year's conference is New Directions...

unmask.tv, May 10, 2011
LVCVA: How to Vegas
For the Las Vegas Convention and Visitors Authority’s first journey into animation, we teamed up with our friends at R&R Partners. They presented us with an opportunity to create a new aesthetic for Sin City and we were much obliged. We created a dream-like world accented with flying dachshunds and a sports fan exploring Vegas with giant foam hands. Just another night out on The Strip!

unmask.tv, May 5, 2011
CMC Markets: Trading
Our Candian friends over at CSC challenged us to create a clever system for integrating the CMC Markets’ candlestick into three building-block animations of different stock market-themed worlds. We applaud our steadfast animation team for their precision. (And their patience!)

MetropolisMag.com, Apr. 28, 2011
Interactive Fun
...The highlights of the center are the large touch-screen exhibits, including an 80 foot interactive wall mural. Designed by commercial art group Brand New School, located in “Los Yorkdon” (Los Angeles, New York, and London,) the interactive displays allow visitors to listen to stories, learn more about the health care system and ways of living healthier, and take part in Kaiser’s Every Body Walk! campaign, aimed at getting the nation to become more active. With projects ranging from MTV to Aflac, the 11 year old global design firm has created displays which are easy to use and so visually appealing that you won’t be able to keep your hands off the screens. Worlds away from that high school health class, the Center for Total Health delivers an intriguing atmosphere you won’t be able to sleep through...

shots.net, Apr. 21, 2011
All Go at Brand New School
International production and design studio Brand New School has announced the signing of Dennis Go to its US East Coast studio as design director. Go, along with his brother (Ben), worked at BNS when Jonathan Notaro launched the company back in 1999 and as one of the studio's leading art directors, over the next five years contributed to many major BNS projects...

The New York Times, Apr. 18, 2011
Accounts and People of Note in the Ad Industry
Dennis Go joined Brand New School, New York, as design director. He had most recently been a freelance director and creative director.

SmartPlanet.com, Apr. 13, 2011
New Kaiser center showcases health care innovation
On Monday, Kaiser Permanente opened its Center for Total Health, located a couple blocks from the U.S. Capitol... Among several large touch-screen exhibits designed by Brand New School (using Electrosonic screens), the centerpiece is an 80-foot-long touch-screen mural—one of the largest in the world—that builds on Kaiser’s Every Body Walk! campaign. The screen has several touch points during different periods of a day, with fast facts about walking, body part icons that show how we benefit from walking and ways people can incorporate walking into their daily lives...

MediaPost's People on the Move, Apr. 12, 2011
DENNIS GO, BRAND NEW SCHOOL
Brand New School hired Dennis Go as design director.

Search and find, Apr. 11, 2011
New York in Motion
...Featuring Jonathan Notaro of Brand New School, among many others...

universal positive, Apr. 11, 2011
Happy F5 everyone!
...On both mornings, Brand New School’s managing director Danny Rosenbloom will join nine other industry leaders in Motion Graphics Industry Roundtable discussions ultimately aimed at crafting a Code of Standards tailored to the motion design industry. Given the major role he’s forged in recent industry negotiations through his leadership position with the AICP, Danny’s a wise choice...

Crain's New York Business, Apr. 10, 2011
Executive Moves
Brand New School: Dennis Go, 37, was hired as design director, a newly created position, for the production company and design studio. He had been a freelance director, art director and designer...

SCREEN, Apr. 5, 2011
Brand New School Adds Dennis Go
"...Dennis is a creative visionary who always surprises you," Jonathan added. "I think that comes from his desire to invent something new and not repeat himself. With all the wonderful opportunities we now have on our plates, now is the perfect time for Dennis to be here. His ideas and direction will influence our success on those projects and our collective vision, just as they have in the past..."

shots.net, Apr. 1, 2011
Brand New School Adds Dennis Go
International production and design studio Brand New School has announced the signing of Dennis Go to its US East Coast studio as design director. Go, along with his brother (Ben), worked at BNS when Jonathan Notaro launched the company back in 1999 and as one of the studio's leading art directors, over the next five years contributed to many major BNS projects. In 2006, he left to join the directorial roster at Curious Pictures...

AgencySpy.com, Mar. 30, 2011
Wednesday Odds and Ends
-Dennis Go joined prodco Brand New School East as design director.

Creativity Online, Mar. 30, 2011
People news from Arcade, Brand New School and more
Brand New School, the production company and design studio, has appointed Dennis Go to its East Coast studio as Design Director. Go worked at Brand New School between 2000 and 2006, helping to launch its studio in New York and working on projects including broadcast spots and on-air promos for MTV and CMT, before leaving to join the directorial roster at Curious Pictures. Since 2008, he has worked as a freelance director and creative director.

Dexigner.com, Mar. 30, 2011
Brand New School East Adds Dennis Go as Design Director
...Dennis moved to New York City to help anchor the new BNS studio there, alongside Jonathan. As one of the studio's leading art directors, over the next five years Dennis contributed to many major BNS projects, and eventually began directing live-action shoots. The numerous award-winning projects Dennis contributed to for BNS include major broadcast spots and on-air promos for MTV and CMT, while he and Jonathan also co-wrote and co-directed the "Light and Day" music video for The Polyphonic Spree and Hollywood Records. In 2006, Dennis left BNS to join the directorial roster of Curious Pictures, and since 2008, he has worked as a freelance director and creative director...

JoeyTomatoes.com, Mar. 30, 2011
Brand New School East Adds Dennis Go as Design Director
...Dennis, who studied at the renowned Otis College of Art and Design, landed his first job at Fuel/Razorfish in 1999 as a design intern. At that time, Jonathan was an art director there, and when he left to launch Brand New School in Los Angeles in 2000, he invited both Dennis and his brother, famed BNS director Ben Go, onboard...

PROMAXBDA.org, Mar. 30, 2011
Brand New School East Adds Dennis Go As Design Director
...Go, who studied at the renowned Otis College of Art and Design, began his career as a design intern at Fuel/Razorfish in 1999 when Notaro was the company’s art director. The following year, when Notaro left to launch Brand New School, he invited Go and his brother, Ben Go to join the company...

SHOOTonline.com, Mar. 30, 2011
Brand New School East Adds Dennis Go as Design Director
Jonathan Notaro and his colleagues at international production company and design studio Brand New School are very proud to announce the addition of Dennis Go to the staff of their U.S. East Coast studio as Design Director...

PSFK.com, Mar. 24, 2011
Interview With Jonathan Notaro, Founder Of Brand New School
Jonathan Notaro is the Founder and Executive Creative Director of Brand New School (BNS). Founding BNS in 2000, Jonathan is an accomplished creative visionary in commercial art. In a recent interview with PSFK, we learned more about the inspiration and process behind the design of BNS’s new site...

SourceEcreative Newsletter, Mar. 14, 2011
Signings
Brand New School adds Delores Hively to their staff for new business development and as West Coast representative...

Creativity Online, Mar. 9, 2011
Blenderang
End Graphics: Brand New School

The Inspiration Room, Mar. 9, 2011
Skittles Blenders Fly
End Graphics were produced at Brand New School...

FunnyCommercialsWorld.com, Mar. 8, 2011
Skittles Commercial “Fly” – Old Blender vs Skittles Blenders
End Graphics: Brand New School

IBelieveinAdv.com, Mar. 7, 2011
Skittles: Fly
End Graphics: Brand New School

shots.net, Mar. 7, 2011
Hively goes to Brand New School, People Moves, News
Prod co and design studio Brand New School (BNS) recruits Delores Hively for new business development and as West Coast representative...

ScaryIdeas.com, Mar. 7, 2011
Skittles Fly
End Graphics: Brand New School

JoeyTomatoes.com, Mar. 2, 2011
Brand New School Welcomes Delores Hively
BNS founder and executive creative director Jonathan Notaro, managing director Danny Rosenbloom, and West Coast executive producer Jason Cohon joined forces to welcome Hively to their growing international family. Speaking for everyone at BNS, Rosenbloom said, "Delores is widely adored at Brand New School and across our industry. We had already come to implicitly trust her taste and value her commitment through our previous work together, so when the opportunity arose, we moved immediately to bring her aboard...

The Los Angeles Egotist, Mar. 2, 2011
Brand New School Welcomes Delores Hively
Our very talented friends and design studio Brand New School, announced today the addition of Delores Hively to their staff for new business development and as West Coast representative...

SHOOTonline.com, Mar. 2, 2011
Brand New School Welcomes Delores Hively For New Business Development And As West Coast Representative
...Over the past 14 years, Hively has earned a reputation for procuring, nurturing and developing top-level talent and new business opportunities in the advertising and entertainment industries. Since July, 2008, she has been a creative recruiter and consultant in Los Angeles, where she successfully recruited all levels of creatives, producers and account professionals for leading creative companies like BNS, Digital Kitchen, The Martin Agency, A52, Cut + Run as well as other traditional and digital agencies...

adverbox.com, Feb. 26, 2011
Designed by Ikea ad
Last August, a high-profile, integrated marketing campaign developed for Ikea by Ogilvy & Mather in partnership with SCPF kicked off across America. Brand New School’s founder, executive creative director and director Jonathan Notaro has recently delivered two new spots for the campaign: “Made by the Girls” came out in December, and the newest entitled “Made by Bree and Her Sister” debuted on Feb. 14.

Videography.com, Feb. 24, 2011
BNS Mixes Fact and Fantasy for Honda
With agency RPA, Brand New School (BNS) delivered "Forecast," a spot for the 2011 Honda CR-V that uses a varied five-day weather forecast to demonstrate the CR-V's capabilities in different conditions. The commercial debuted regionally during Fox's broadcast of Super Bowl XLV...

PromaxBDA Daily Brief, Feb. 23, 2011
FUEL TV
Get introduced to FUEL TV's lineup through this smooth, neon and techno-rap inside look...

Coloribus.com, Feb. 21, 2011
IKEA: Made by Bree and Her Sister, Designed by Ikea
...Ogilvy & Mather New York, Brand New School...

IdN, Feb. 21, 2011
IdN Video v18n1: On-Air Ident
Featuring "Cartoon Network 2010 Montage" and much more by Brand New School...

UNMASK.tv, Feb. 21, 2011
IKEA: Made by Bree and her sister, Designed by IKEA
Brand New School for IKEA's latest campaign.

KidScreen.com, Feb. 18, 2011
And the KidScreen Awards go to…
Best Channel Design 2011: Cartoon Network

The Los Angeles Egotist, Feb. 18, 2011
Brand New School Makes Even Ogilvy Look Cool
...Check out this rad spot they recently did for Ogilvy NY and IKEA...

universal positive, Feb. 16, 2011
BRAND NEW SCHOOL’S HAPPY NEW YEAR
After an amazing 2010 in which Brand New School (BNS) opened a new studio in London, realigned its management structure and launched a new School of Interactive Media as a fully integrated design, media, and digital development practice, the renowned production company and design studio has already had a banner 2011. So far this year, they’ve launched a new website, added West Coast EP Jason Cohon in January, delivered the on-air redesign and IDs featured above for FUEL TV, and courtesy of director Ben Go, made a big splash across America on Super Bowl Sunday with his spot for ad agency RPA and Honda which is featured below...

blogtelevisual.com, Feb. 14, 2011
Identidade Visual: Fuel TV [Rebrand 2011
Fuel TV, lançado em 2003 nos EUA, é um canal a cabo especializado em esportes radicais, como skate, snowboard, motocross e surfe. Atualmente ele é transmitido também na Austrália, Reino Unido e Portugal. O estúdio Brand New School, responsável pela identidade visual da emissora desde sua inauguração, apresentou este ano o seu novo reposicionamento gráfico. Jonathan Notaro, sócio da BNS e um dos diretores responsáveis pelo projeto, conta em entrevista para o Televisual todos os detalhes dessa solução surreal e irreverente, baseada principalmente na estética das mídias digitais...

Design in Blank, Feb. 9, 2011
Interview: Brand New School
Brand New School is a design studio with offices in New York, Los Angeles and London...

fxguide.com, Feb. 9, 2011
Super vfx for the Super Bowl – Part 2
In part two of our Super Bowl spot coverage, we put the VFX spotlight on some of the other outstanding commercials that aired during the game...

3DWorldMag.com, Feb. 8, 2011
Brand New School creates seamless VFX in ‘Forecast’
Brand New School creates a series of brilliantly finished environments, seamlessly linked with an eye-catching narrative in a new spot for Honda...

TheAgencyList.com, Feb. 8, 2011
Brand New School is on The Agency List
(Ahem)

Adrants.com, Feb. 7, 2011
Lingerie Plays, Xperia Plays, Fiat and Honda Get Apps
The Honda CRV got some local exposure during the Super Bowl last night with a commercial created by RPA...

TIME, Feb. 7, 2011
The Best and Worst Super Bowl Commercials of 2011: Honda CR-V, 'Forecast'
Nice, simple and graphically well-presented spot for the CR-V's all-weather capability claims. Timed nicely to a winter of bad weather, the spot manages to keep its tone sunny...

Digital Buyologie, Feb. 6, 2011
BNS | Honda CR-V "Forecast"
The artists and producers from international production company and design studio Brand New School (BNS) are very proud to announce that their latest project work in conjunction with advertising agency RPA, a national broadcast/web spot for the 2011 Honda CR-V, will debut in selected regions across America throughout Fox's official broadcast coverage of Super Bowl XLV on Sunday.

The Los Angeles Egotist, Feb. 6, 2011
Honda Super Bowl "Forecast"
It looks as if this Super Bowl will be filled wall to wall with automotive spots. So how do you make yours standout? You tap Brand New School to add some visual love spunk to it. Job well done guys.

autofspace.com, Feb. 5, 2011
Honda CR-V spot inspired by a weather app design
...The agency’s creative brief called for Brand New School’s Director Ben and his colleagues to use the storytelling framework of a five-day weather forecast to demonstrate the CR-V’s driving capabilities under different conditions. For me as a digital guy it’s really interesting to see how the design of websites and in the case of the ending of Honda’s CR-V Forecast, how Widget and iPhone App Design inspires concept’s of TVC’s...

BestAdsonTV.com, Feb. 5, 2011
Honda: CR-V Forecast
This spot, via RPA, Santa Monica, creatively employs the storytelling framework of a five-day weather forecast to demonstrate the Honda CR-V's driving capabilities under different conditions...

CreativeReview.co.uk, Feb. 5, 2011
RPA's Honda CR-V Regional Super Bowl Spot
For RPA, credits go to chief creative officer David Smith, group creative directors Joe Baratelli and Jason Sperling, senior art director Hobart Birmingham, copywriter Perrin Anderson, executive producer Gary Paticoff, and producer Phung Vo...

MediaPost Raw, Feb. 5, 2011
Honda Takes On Changing Weather In Ad For The 2011 CR-V
Honda is launching a spot via AOR RPA and Brand New School (BNS) for the 2011 Honda CR-V. The ad will debut in spot markets during Super Bowl XLV...

adland.tv, Feb. 4, 2011
Honda CR-V Super Bowl XLV Ad - Forecast - (2011) :30 (USA)
...With a background in design, painting, photography, and a degree from Otis College of Art and Design, Ben joined BNS when the company was starting out 10 years ago. Over the past decade, his impeccable eye and fine arts aesthetics have impacted high-profile projects for many prominent television networks and other consumer brands. For this project...

AdsoftheWorld.com, Feb. 4, 2011
Honda CR-V: Forecast
...Advertising Agency: RPA, USA; Production Company: Brand New School LA...

CGrecord.net, Feb. 4, 2011
Honda CR-V "Forecast"
...By using artful graphic design, seamless visual effects, flawless finishing and the lighthearted visual storytelling that BNS is known for, the finished :30 spot conceived by RPA's creative team and directed by BNS director Ben Go offers a refreshing, eye-catching take on traditional commercials showing vehicles being driven...

POST Magazine, Feb. 4, 2011
Super Bowl: BNS makes 'Forecast' for Honda
Production company/design studio Brand New School (www.BrandNewSchool.com) recently completed work on a new spot promoting the 2011 Honda CR-V. Conceived by agency RPA, Forecast will debut in select regions just prior to kickoff of Super Bowl XLV. Forecast highlights the versatility of the new CR-V through the use of visual effects, placing the vehicle into a familiar 5-day weather forecast graphic through which the Honda traverses. Each day presents a different set of road conditions and extremes in weather...

Rockthe3D.com, Feb. 4, 2011
Honda CR-V “Forecast”
...Film Location: In and around Santa Ynez Airport, Santa Ynez, California. Main Project Tools: ARRI Alexa digital camera system; Autodesk Maya; Adobe After Effects; Autodesk Flame...

SHOOTonline.com, Feb. 4, 2011
Regional Super Bowl Spot from RPA Creatively Showcases Unlimited Capabilities of Honda CR-V and Brand New School
"...This time of year, people all over the country are sitting there looking at some pretty miserable weather forecasts. We wanted to take them inside the world of one of these forecasts and literally show that the CR-V can handle whatever nature offers - a timely and pertinent message," said Jason Sperling, SVP, Group Creative Director at RPA. "BNS created a beautiful blend of real environment and graphic forecast elements. And did it on a production calendar not much longer than a five-day forecast..."

UNMASK.tv, Feb. 4, 2011
Honda: Forecast
Watch as the Honda CRV drives through all kinds of weather conditions in this stylized flawless spot by Brand New School...

VizWorld.com, Feb. 4, 2011
Brand New’s Honda CR-V Superbowl Spot
The new ad for the Honda CR-V will debut during this weekend’s SuperBowl XLV, showing the work of “Brand New School” in dealing with some fun compositing work...

If It's Hip, It's Here, Feb. 3, 2011
2011 Super Bowl XLV TV Spots: What To Expect [UPDATED]
This Honda CR-V ad, "Forecast" will break on the Superbowl as well...

ventilate.ca, Jan. 27, 2011
Brand New School: Fuel TV IDs x 5
Brand New School has been busy these past few months yeah? Personally I’m loving everything they’ve been posting … this time its five more IDs for Fuel TV...

UNMASK.tv, Jan. 26, 2011
Fuel TV: Donald Bag
The remaining spots developed by Brand New School for Fuel TV. Each spot was shot by cinematographer Pat Notaro who has a long history of shooting for FUEL TV....

AWN.com, Jan. 25, 2011
Brand New School Delivers For FUEL TV with Broadcast Package, IDs
The artists and producers from international production company and design studio Brand New School (BNS, www.BrandNewSchool.com) are very proud to announce the delivery of their latest work for FUEL TV (www.fuel.tv), the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them...

JoeyTomatoes.com, Jan. 25, 2011
Brand New School Delivers New Look and Feel for FUEL TV with Broadcast Package, IDs
FUEL TV has released each of these IDs over the past several months -- but you are the first to see the graphics package entitled FUEL TV "On-Air Brand Rethink."

JoeyTomatoes.com, Jan. 25, 2011
Page 2: Brand New School consist of an on-air Broadcast Package, IDs For Fuel TV
The relationship between BNS and FUEL TV began in 2003 before the network's launch, when BNS founder, executive creative director and director Jonathan Notaro and his colleagues collaborated with FUEL TV to design and produce the network's original broadcast identity package...

.Get Inspired! Magazine, Jan. 24, 2011
FUEL TV
...The concept for the broadcast graphics was essentially to create a machine that would generate new artworks from all the fantastic FUEL TV station IDs artists from all over the world have helped to create, and to treat that video stylistically. Internally referring to the technique as “datamoshing,” the BNS artists designed their own visual language...

Partfaliaz.fr, Jan. 24, 2011
Production and design company Brand New School launches new site
La société de prod « Brand New School » inaugure son nouveau site
With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms. Offering a new model for creative digital production, they are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights...

ās'tər**** visual index, Jan. 21, 2011
Brand New School Brings It! – FUEL TV’s New IDs
Brand New School, an international production company and design studio, has focused its creative efforts on a collaboration with FUEL TV since 2003. Creating what are known as broadcast packages, or IDs, Brand New School has delivered content that captures audience attention and showcases what FUEL TV is about: adrenaline and thrill-seeking sports...

AgencySpy.com, Jan. 20, 2011
Thursday Morning Stir
Brand New School added Digital Domain alum Jason Cohon as West Coast EP.

DigitalBuyologie, Jan. 20, 2011
BNS | Fuel TV On-Air Brand Rethink
...Also tasked with delivering a set of network IDs, BNS suggested that the network introduce a "Free Form Film Festival," where every ID is unique instead of following channel-wide guidelines. This anti-brand approach BNS proposed involved using 10 IDs with tones ranging from comedic to contemplative to musical, and with techniques ranging from film to stop-motion to CG...

Stash Magazine, Jan. 20, 2011
Jason Cohon Heads Up BNS West
Digital Domain, Asylum and SWAY alumnus Jason Cohon jumps to Brand New School as west coast EP.

The pleasure of chaos, Jan. 20, 2011
FUEL TV / Surrealist Dollhouse
New campaign for FUEL TV by Brand New School NY. Directed by Jonathan Notaro.

Computerlove, Jan. 19, 2011
FUEL TV On-Air Brand Rethink
Brand New School's latest contributions for Fuel TV consist of an on-air graphics package, and 5 of their 10 IDs.(the others will be debuting over the next few weeks)...

Dexigner.com, Jan. 19, 2011
Brand New School Delivers New Look and Feel for FUEL TV with Broadcast Package, IDs
"...Obviously, we were already very familiar with the brand," Notaro said, "so when asked how we felt the network should evolve, we decided to approach it as a 'rethink' instead of a 'refresh' or a 'redesign': We kept some of the strategies, but took the visual language from the paint, ink and doodle elements of the 2003 package into the digital realm. Now the whole visual language is about video making and remixing. I'm amazed by how far we were allowed to take the graphics package, which is a real testament to FUEL's commitment to their visually literate target audience..."

Everything Visual, Jan. 19, 2011
Style Mashup – “Fuel TV On-Air Brand Rethink”
by Brand New School.

JoeyTomatoes.com, Jan. 19, 2011
Brand New School Adds Jason Cohon as West Coast Executive Producer
...Most recently, Cohon served as executive producer for SWAY Studio, where he played a major role in helping the company dramatically increase revenues while also expanding its capabilities and its customer base. Recent projects created under Cohon's direct supervision spanned numerous high-profile promos for Dexter, the celebrated global launch of the new MINI Countryman, and multiple 3D stereoscopic cinema campaigns for Scion...

JoeyTomatoes.com, Jan. 19, 2011
Brand New School Delivers New Look and Feel for FUEL TV with Broadcast Package, IDs
The latest contributions from Brand New School consist of an on-air graphics package, and 5 of their 10 IDs (the others will be debuting over the weeks ahead, when that happens we'll be sure to let you know)...

scaryideas.com, Jan. 19, 2011
FUEL TV On-Air Brand Rethink
The artists and producers from international production company and design studio Brand New School are very proud to announce the delivery of their latest work for FUEL TV...

SHOOTonline.com, Jan. 19, 2011
Brand New School Adds Jason Cohon as West Coast Executive Producer
International production company and design studio Brand New School is very proud to announce the appointment of Jason Cohon to the position of executive producer for its West Coast operations, effective immediately...

The Los Angeles Egotist, Jan. 19, 2011
FUEL TV On-Air Brand Rethink
Brand New School Delivers A Dope New Look and Feel for FUEL TV with Broadcast Package, IDs...

two if by see, Jan. 19, 2011
Brand New School + Fuel TV 4-EVA
...They have rethought the station ID's by remashing a number of the previous ID's from other artists resulting in a compilation of identity that is lo-fi - full of digital noise, old and new at the same time. I love it. It reminds me of some of the original MTV ID's but with a new millennium twist. And the "surrealist Dollhouse" is well - surreal...

UNMASK, Jan. 19, 2011
Brand New School Fuel Tv On Air Brand Rethink
Brand New School delivers a new look and feel for Fuel TV. BNS has collaborated with the Fuel TV since the 2003 and was responsible for producing the very first Fuel Tv IDs, "On Air Brand Rethink" is the latest in a set of 10 to which 5 remain to be released in the following months.

Ventilate, Jan. 19, 2011
Brand New School: FUEL TV On-Air Brand Rethink
Brand New School’s latest work for FUEL TV, consisting of an on-air graphics package, and 5 of 10 IDs (the last five to air later). FUEL TV has released each of these IDs over the past several months. See also Surrealist D from last month.

yamatologia.com, Jan. 19, 2011
Brand New School
...Brand New School...

CG Daily, Jan. 18, 2011
Brand New School Delivers New Look and Feel for FUEL TV with Broadcast Package, IDs
...BNS produced the very first FUEL TV IDs, and since then, the network has commissioned dozens of iterations in tandem with other design studios and artists, and FUEL TV's world-acclaimed IDs have earned countless awards...

SHOOTonline.com, Jan. 18, 2011
Brand New School Delivers New Look and Feel for FUEL TV with Broadcast Package, IDs
The artists and producers from international production company and design studio Brand New School are very proud to announce the delivery of their latest work for FUEL TV, the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them...

VFXSverige.com, Jan. 18, 2011
Brand New School
International production company and design studio Brand New School has a new site with lots of inspiration. Have a look..

UNMASK, Jan. 17, 2011
Toyota: Diorama
Brand New School's new website featuring new work like Toyota's "Diorama" spot.

Thatwebdesignguy.com, Jan. 15, 2011
I dunno. I kind of like the original… Am I
alone?

FFFFOUND!, Jan. 14, 2011
Image: bns_foam_stills_03.jpg 1030×576 pixels
saved by 2 people...

forma.la, Jan. 14, 2011
Brand New School
Brand New Site.

The Los Angeles Egotist, Jan. 14, 2011
Brand New Cool, Brand New School
New Website for Brand New School from Linked by Air Opens-Up Company's Content and Creative Talents. We likey.

Changethethought.com, Jan. 13, 2011
Brand New (Website) School
Longstanding pillar of motion design and 3D goodness, Brand New School has officially announced the release of their new website. It’s crispy and fresh as to be expected. The site employs Linked by Air and is only the fourth installation of Economy, Linked by Air’s modular content management system...

Computerlove, Jan. 13, 2011
Brand New School
Brand New School announces the official launch of the company's new website. For this ambitious project - which so far showcases well over 130 BNS projects - the company's founder: Jonathan Notaro engaged New York-based Linked by Air...

CreativeReview.co.uk, Jan. 13, 2011
Remix Brand New School on its Brand New Website
The new site was developed by NYC-based Linked by Air, a firm that specializes in arts and cultural clientele. The innovative new site for Brand New School joins the Whitney Museum of American Art, the Yale University School of Art and the Environmental Performance Index in Linked by Air's prestigious portfolio...

DigitalBuyologie, Jan. 13, 2011
Brand New School | New Website
The site launched in beta mode during the recent holidays, and today, BNS founder, executive creative director and director Jonathan Notaro and his colleagues are inviting everyone to please visit, provide feedback...

FiredByDesign.com, Jan. 13, 2011
Brand New School online
Brand New School (BNS) has officially launched its new showcase website, which allows visitors to reuse BNS assets by assembling and editing videos on the site. It has already been nominated for a Favourite Website Award ( FWA)...

graphic optimism, Jan. 13, 2011
Brand New School
Brand New School recently launched it’s new website. I really love the company’s work and their design aesthetic, I’ve followed them from when I was a wee design student and would use their work as a barometer to school projects (could I be as good as they are?). Modern, fun and funky are the words that come to mind when going through the portfolio of work.

JoeyTomatoes.com, Jan. 13, 2011
New BrandNewSchool.com Site Opens-up Production/Design Company's Content, And Its Creative Talents
Brand New School's Jonathan Notaro is very proud to announce the official launch of the company's new website at www.BrandNewSchool.com...

Original Linkage, Jan. 13, 2011
Brand New School
Brand New School have a Brand New site!

Uailab.com, Jan. 13, 2011
Brand New School
Brand New School have launched a brand new site!

adland.tv, Jan. 12, 2011
Remix Brand New School on their brand new website
"...We now have offices in New York, Los Angeles and London," Notaro began, "and my goal with the new site was to creatively showcase the bonds between our people. We wanted the site to allow each of us and our friends and colleagues to learn about each other, and to share our work, our inspirations and our cultures..."

Motherboard, Jan. 12, 2011
Remix and Share BNS
The all-new www.BrandNewSchool.com presents an infinite, interactive set of shelves featuring sharable projects and inspirations, emphasizing the production/design company as a laboratory for creative and forward-looking thought and design. We also wanted to engage internal and external audiences in the site as an active, public, and evolving aspect of the company… not just a frame for the latest reels...

SHOOTonline.com, Jan. 12, 2011
New Website For Brand New School From Linked by Air Opens-Up Company's Content And Creative Talents
International production company and design studio Brand New School (BNS) is very proud to announce the official launch of its new website, online now at www.BrandNewSchool.com. The site launched in beta mode during the recent holidays, and today, BNS founder, executive creative director and director Jonathan Notaro and his colleagues are inviting everyone to please visit, provide feedback, and share in the fun...

Stash Magazine, Jan. 12, 2011
Brand New Brand New School
Brand new style for Brand New School developed with the whizzy kids at Linked by Air.

Surfstation.com, Jan. 12, 2011
Brand New School
Seems like everyone is doing a 2011 revamp. Brand New School has a New Shelf they'd like to share with you.

Ventilate, Jan. 11, 2011
Brand New School: Brand New Site
“...The practical side of me loves the Reels feature, which allows anyone to collect our work, build reels with different themes, and share them via email and other social media streams. The more playful side of me loves the ‘Bits,’ which allows us to put bits of inspiration or artwork we’ve made on the shelves for everyone to see. This feature is already inspiring us in new ways, and proving to be a very fun way to get to know more about our people...”

ZeusJones.com, Jan. 11, 2011
TV is Getting a Rebrand By Becky Lang
Do you ever watch TV and want to laugh at the graphic spaces in network promos...?

white-screen.jp, Jan. 6, 2011
WS Pickup
Toyota 「Diorama」|dir: Jonathan Notaro、Robert Bisi

Motionographer.com, Jan. 3, 2011
Brand New Year
A brand new year and a brand new site / work from Brand New School!

Vodule.com, Dec. 15, 2010
Brand New Interactive School
International production company and design studio Brand New School is proud to announce the founding of its new School of Interactive Media, a fully integrated design, media, and digital development practice within BNS...

universal positive, Dec. 14, 2010
Brand New Shul
Tonight, on New York City’s Lower East Side, Brand New School is very proud to join the Association of Independent Commercial Producers in sponsoring the Annual Holiday Party. Doors open at 7PM at the Angel Orensanz Center, New York’s oldest surviving synagogue, and a world renowned entertainment venue...

UNMASK, Dec. 9, 2010
Fuel TV:Surrealist Dollhouse
Experience watching Fuel TV in this spot by Brand New School....

shots, Dec. 8, 2010
Brand New Interactive Media School
International production company and design studio, Brand New School, has announced it will launch a new School of Interactive Media, operating as a fully-integrated design, media and digital development practice. The company has also realigned its management structure with BNS founder and director Jonathan Notaro now serving as ECD across all offices, and Danny Rosenbloom taking the role of company-wide MD. For more information go to www.brandnewschool.com.

Televisual, Dec. 6, 2010
Chamada: BBC Electric Proms
Graças a parceria entre o estúdio Brand New School de Londres e a agência Fallon, o evento BBC Eletric Proms desse ano, promovido e transmitido pela canal BBC 2 e a BBC Radio, ganhou uma chamada superespecial, baseada na técnica de stop-motion. Um amontoado de objetos com referência ao universo do rock, como discos, fitas, CDs, palhetas, baterias, amplificadores ganham vida e interagem uns com os outros, formando a silhueta das 3 grandes atrações do evento: Robert Plant, Elton John e Neil Diamond. Toda o processo de filmagem levou em torno de seis dias, tempo que sem dúvida valeu muito a pena...

FunnyCommercials.World.com, Dec. 3, 2010
Jack Daniel’s Commercial: Old No. 7 (Campaign: Label History)
New Jack Daniel’s commercial “Old No. 7″ from “Label History” advertising campaign creted by ad agency Arnold and produced by Brand New School...

Adland.tv, Dec. 1, 2010
Brand New School launches new development practice, realigns management structure
"...We've been actively, strategically evolving ever since we launched Brand New School in 2000," added Notaro. "Our reputation for creating entertaining design and animation often precedes us, and more and more, we're also becoming known for our live-action production talents, as well as our abilities to produce thoughtful and effective interactive and experiential projects. Many past projects in our interactive portfolio have been created in collaboration with Justin and Greg. Based upon the significant new opportunities shaping-up for us in this area, we're very proud to make their skills an integral part of our offerings under our School of Interactive Media..."

Creativity-Online.com, Dec. 1, 2010
People News from KBS+P, Evolution Bureau and More
...Brand New School has launched its new School of Interactive Media, a fully integrated practice within the organization that will offer design, media and digital development. The launch is accompanied by a realignment of BNS's management structure. Founder/Director Jonathan Notaro will serve as the BNS ECD across all offices, and Danny Rosenbloom will be company-wide managing director....

JoeyTomatoes.com, Dec. 1, 2010
Brand New School Launches School of Interactive Media, Realigns Management Structure
...With the addition of our London office and the School of Interactive Media, we are refining the roles of the company's managers by having Danny available to support each studio as necessary, and relying upon executive producers Devin Brook in New York and Kayt Hall in London to directly manage those operations." BNS will soon announce a new executive producer for its Los Angeles office...

Motherboard.tv, Dec. 1, 2010
Brand New Interactive School
International production company and design studio Brand New School (BNS, www.brandnewschool.com) is proud to announce the founding of its new School of Interactive Media, a fully integrated design, media, and digital development practice within BNS...

SHOOTonline.com, Dec. 1, 2010
Brand New School Launches School of Interactive Media, Realigns Management Structure
BNS founder and director Jonathan Notaro first addressed the realignment, stating that he will now serve as the BNS executive creative director across all offices, while Danny Rosenbloom will serve as company-wide managing director. "We've grown a lot over the last 10 years, and our interests are leading us on into other media spaces," he began. "To support this, and retain the voice that makes us unique, requires structure and leadership from the top...

NewWebPick Issue 30, November, 2010
Elite Interview: Brand New School, featuring Eric Adolfsen, Mike Calvert and Forest Young
...BNS Art Director Mike Calvert:  Our animators developed a language that's rooted in familiar physical interactions, but caricatured and amplified into something incredibly captivating and energetic...

Motionographer.com, Nov. 22, 2010
Brand New School London: BBC Electric Proms
Brand New School London breaks out their debut gig in this rock & roll memorabilia inspired stop-motion piece for BBC Electric Proms...

universal positive, Nov. 18, 2010
Electric Proms 2010
...To promote the event, production company and design studio Brand New School London designed and directed the :30 promo above, along with additional visual content, for advertising agency Fallon’s cross-media campaign. In collaboration with Fallon’s executive creative director Augusto Sola, art director Gary Anderson and copy writer Tony Miller, the innovative stop-motion trailer directed by BNS’s Jonathan Notaro and Mario Stipinovich has drawn international attention to this year’s spectacular Electric Proms events...

Ulamonge.com, Nov. 7, 2010
BBC "Electric Proms" stop motion ad
...Client Company: BBC Radio 2; Head of Marketing: Claire Jullien...

Fubiz.net, Oct. 28, 2010
BBC - Electric Proms
Un spot vidéo de 30 secondes pour cette émission de la BBC Radio 2 intitulée “Electric Proms”, avec une promotion des performances d’Elton John, Robert Plant et Neil Diamond. Un travail en stop-motion de l’agence Fallon sur une production de Brand New School London.

Illusion 360, Oct. 28, 2010
The Faces of the Musicians
...“Electric Proms” is a thirty second spot for BBC Radio 2. It is a campaign developed by advertising agency Fallon and directed and designed by Brand New School.... via Fubiz.

ScaryIdeas.com, Oct. 26, 2010
BBC : Electric Proms [Video]
...Agency: Fallon, London; Production Company: Brand New School London...

CGnews.com. Oct. 26, 2010
Brand New School Work Their Design Magic For The BBC Radio 2 Electric Proms Trailer.
...Created under the direction of Fallon’s executive creative director Augusto Sola, art director Gary Anderson and copy writer Tony Miller, the innovative stop-motion trailer directed by BNS’s Jonathan Notaro and Mario Stipinovich debuted on Thursday 21st October, on the BBC...

VFXTalk.com. Oct. 26, 2010
Brand New School Work Their Design Magic For The BBC Radio 2 Electric Proms Trailer.
...The trailer promotes this year’s Electric Proms performances from Elton John, Robert Plant and Neil Diamond, taking place from Thursday, 28 October, until Saturday, 30 October at the Roundhouse in London...

CG Daily News, Oct. 25, 2010
BBC "Electric Proms"
...Planning for the ambitious production involved gathering, and in some cases, producing, props of the proper scale, anticipating that each face would be approximately 6 metres wide when assembled...

Dexigner.com, Oct. 25, 2010
BBC Radio 2 Electric Proms Stop-Motion Trailer
Brand New School London (BNS) detailed its role in designing and directing a 30" promo trailer and additional visual content for advertising agency Fallon's campaign promoting the BBC Radio 2 Electric Proms...

Elma+Alt+Shift, Oct. 25, 2010
BBC “Electric Proms”
...Executive Creative Director: Augusto Sola; Art Director: Gary Anderson; Copy Writer: Tony Miller; Production Company: Brand New School London; Directors: Jonathan Notaro & Mario Stipinovich; Director of Photography: Toby Howell...

Frost Magazine, Oct. 25, 2010
BBC 2 Electric Proms trailer represents first project for BNS London.
...As Notaro explained, “In keeping with the agency’s sentiments, we proposed producing the content practically through stop-motion animation, knowing that making physical objects move together to create readable portraits would give the idea the payoff and spectacle it deserved...”

shots, Oct. 25, 2010
Contenders: BBC: Electric Proms
TITLE: BBC: Electric Proms | DIRECTOR: Jonathan Notaro, Mario Stipinovich | AGENCY: Fallon London. Previewing the BBC Electric Proms, which starts on November 28th.

Viad.TV, Oct. 25, 2010
BBC Radio: Electric Proms
Project Name: BBC “Electric Proms”; Project Length: :30; Debut Date: 21 Oct. 2010; Toolset: Canon EOS 5D Mark II, Adobe Creative Suite, Autodesk Maya (previs), Adobe After Effects...

.Get Inspired! Magazine, Oct. 24, 2010
BBC Electric Proms
BBC Radio 2 Electric Proms Stop-Motion Trailer for Fallon Represents First Project for Brand New School London...

fulushou, Oct. 24, 2010
BBC 2 Electric Proms trailer by BNS London
...In addition to Notaro, Stipinovich, and Hall, credits for BNS London also include producer Kat Harrison, lead animator Andy Biddle, art director Andy Kelly, editor Jamie Foord, compositors Cassiano Prado and David Pocull, and rotoscope artist Rebecca Clay. Audio post is courtesy of Wave...

Woodside, Oct. 24, 2010
BBC "Electric Proms"
BBC “Electric Proms” spot, directed by Jonathan Notaro and Mario Stipinovich, shot by me.

Lets Talk Shop! Stop Motion Blog, Oct. 23, 2010
BBC "Electric Proms"
“...This is always such an exciting event, and we are always really thrilled to be part of it,” said Fallon CEO Gail Gallie. “The campaign captures all of that excitement in a really fresh and original way...”

ScaryIdeas.com, Oct. 23, 2010
BBC Electric Proms
Fallon, Brand New School London and the BBC have created a new campaign to promote BBC Radio 2's Electric Proms...

BuzzFeed, Oct. 22, 2010
BBC “Electric Proms”
...More information on this project is available at bit.ly/bnsBBCep, and to learn more about Electric Proms, please visit www.bbc.co.uk/electricproms.

Campaign Magazine, Oct. 22, 2010
Ad of the Day: BBC 'electric proms' by Fallon
...Production Company; Brand New School London; Director: Jonathan Notaro & Mario Stipinovich; Executive Producer: Kayt Hall; Producer: Kat Harrison; Director of Photographer: Toby Howell...

Coloribus.com, Oct. 22, 2010
BBC: Electric Proms
Fallon, Brand New School London and the BBC have created a new campaign to promote BBC Radio 2's Electric Proms. The three-night live music event dedicated to creating new moments in music starts on October 28th, with headline performances from Elton John, Robert Plant and Neil Diamond...

Creative Review, Oct. 22, 2010
Nice work for Nokia, Penguin, Adidas, Benylin and more...
Fallon's new ad for the BBC Electric Proms features some rather nice stop motion animation. Creatives: Gary Anderson, Tony Miller. Directors: Jonathan Notaro & Mario Stipinovich, Brand New School.

DesignScene.net, Oct. 22, 2010
BBC 2 Electric Proms trailer by BNS London
Production company and design studio Brand New School London took part in designing and directing a 30" promo trailer and additional visual content for advertising agency Fallon's campaign promoting the BBC Radio 2 Electric Proms...

ShareRod, Oct. 22, 2010
BBC “Electric Proms”
FULL PROJECT CREDITS: BBC "ELECTRIC PROMS"...

SHOOTonline.com. Oct. 22, 2010
BBC Radio 2 Electric Proms Stop-Motion Trailer for Fallon Represents First Project for Brand New School London
"...We were thrilled to be asked by Fallon to submit a treatment for this amazing, high-profile project, and then to be awarded the job" began Kayt Hall, executive producer for BNS London. "The main idea behind the script was creating the faces of these iconic artists from actual pop memorabilia. We could not be happier with the results: It plays to all our strengths - strong design, great animation, and an end product that everyone is delighted with..."

UTalkMarketing.com, Oct. 22, 2010
BBC's 'Electric Proms' ad
Fallon has recreated the faces of iconic artists using hundreds of pieces of memorabilia for a TV campaign to support Radio 2’s Electric Proms...

ansi31.com, Oct. 13, 2010
FUEL TV: Catalyst
See into the creation of a surfboard like never before. Production Company: Brand New School NY...

KrisWong.com, Oct. 12, 2010
Optimum Signature
Pitch for Optimum, a cable and network provider in the tri-state area that boasts blazing fast internet and cable connections, and the ability to interlink electronic devices for more control over recordings, schedules, you name it. Designed at Brand New School. Art Director: Robert Bisi. Creative Director: Jonathan Notaro.

Stash Magazine, Oct. 5, 2010
Stash 73
FUEL TV “CATALYST”; Broadcast design :30; Directors: JONATHAN NOTARO; Animation/VFX: BRAND NEW SCHOOL; www.brandnewschool.com...

ProductionParadise.com, Oct. 4, 2010
New Member: Brand New School
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration...

universal positive, Oct. 1, 2010
Brand New School’s Best Spots
With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms. Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights...

New York Times, Sep. 13, 2010
A Focus on Families (and Furniture)
...The spots began appearing at the end of August on cable networks like Bravo and HGTV and local broadcast stations in 31 markets during shows like “America’s Got Talent” and “Jerseylicious.” Ads featuring other rooms will begin at the end of the month. The production company Brand New School produced the spots...

The Strange Attractor, Aug. 16, 2010
New from Brand New School
Brand New School's recent 'brand expansion' for Cartoon Network. The main facets of the project included a new logo, a complete visual identity system, and a broadcast package with 14 custom on-air IDs. Full list of credits here...

Aarting, Aug. 13, 2010
Brand New School
Montage from Cartoon Network's 2010 On-Air Brand Expansion via motionographer...

Computerlove, Aug. 13, 2010
Fuel TV: Justin Harder + Brand New School
Several new ID’s for Fuel TV: This one, Excite Boost, was directed by Justin Harder ... some great shots showing production of the bikes on Flickr...

CreativeSideBlog.com, Aug. 13, 2010
FUEL TV ID’s
Series of 3 impressive ID’s from the FUEL TV channel called “Excite Boost”, “Catalyst” and “Break Free”. Made by Brand New School. Enjoy!

DesignMiner.com, Aug. 13, 2010
Fantastic Friday
...we have a montage of stellar motion work from Brand New School. I can’t say enough about how great the work that BNS puts out is. Really, I am super jealous of the kids today. The stuff they did for Cartoon Network is killer. Truly inspiring!

DesignYouTrust.com, Aug. 13, 2010
FUEL TV ID’s by Miguelus
Series of 3 impressive ID’s from the FUEL TV channel called “Excite Boost”, “Catalyst” and “Break Free”. Made by Brand New School. See the Videos HERE.

ventilate.ca, Aug. 13, 2010
FUEL TV
Several new ID’s for Fuel TV: This one, Excite Boost, was directed by Justin Harder. It looks fantastic, and you may have seen some of Justin’s production photos on Facebook awhile back...

THE-RIGHT SIDE!, Aug, 11, 2010
Cartoon Network Enters the Grid via Brand New
...Our brand expansion represents our commitment to delivering a breadth of content that our audience cannot find anywhere else,' said Senior Vice President of Creative Direction, Michael Ouweleen. 'The checkerboard is in our DNA and is not only reflected in the subtle redesign of the logo but also provides a through line that connects and helps frame our diverse slate of programming from animation to live-action. The art direction and creative acumen of the Brand New School and their ability to breathe new into the iconic was invaluable and helped us achieve our goal...

Blog de Diseño Gráfico, Aug. 10, 2010
Cartoon Network Nueva Imagen
Gran trabajo realizado por gente de Brand New School. Se trata de la nueva identidad de Cartoon Network, la cortinilla mezcla diferentes personajes y animaciones. Todo es parte de una estrategia para expandir la marca, con la intención de atraer al público arriba de los 18 años...

idN Onair, Aug. 10, 2010
Brand New School
2010 AICP Show Sponsor Reel Sequence by Brand New School...

Kevin Kuo's Blog, Aug. 10, 2010
Montage from Cartoon Network’s 2010
Brand New School creates an awesome look in their Cartoon Network Rebrand

Motionographer.com, Aug. 10, 2010
BNS: Cartoon Network Rebrand
Brand New School creates an awesome look in their Cartoon Network Rebrand.

SHOOTonline.com, Aug. 10, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School (BNS, www.brandnewschool.com) partnered with the network's creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an array of platforms...

somewhere between no where and goodbye, Aug. 10, 2010
Montage from Cartoon Network's 2010 On-Air Brand Expansion
by Brand New School...

The SPW Channel, Aug. 10, 2010
Broadcast Promo » Cartoon Network Brand Expansion
...The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of BNS were able to bring this idea to life in a fresh, compelling way using dimension, color and movement. All the new design elements began appearing in late May, and the new on-air IDs premiered on the network last week...

Fired By Design, Aug. 9, 2010
Retooned Network
Cartoon Network will be sporting a new look and tone from now on thanks to a collaboration with Brand New School...

.Get Inspired! Magazine, Aug. 9, 2010
Cartoon Network
...It was important to Cartoon Network that each day part be distinct and branded with its own color, humor and expanding level of complexity. "We wanted to share on-air the excitement we found in the initial explorations of the checkerboard and the grid," said Adolfsen. "From the first to the last second of each day, we looked for ways to consistently surprise viewers and build on the language of the checkerboard, eventually creating a visual shorthand the audience could embrace..."

HyperQuake: Blog, Aug. 9, 2010
The New/Old Cartoon Network.
...I’m definitely not alone in my continued adult fandom of Cartoon Network, and after a few years of a wonky-perspective bug, I’m happy to say that they’ve returned to the former glory of the original checkerboard logo. Read the full story on Brand New...

The Import Design Blog, Aug. 9, 2010
Brand New School
New York and Los Angeles based video art specialists, Brand New School, have an impressive portfolio of commercials – we’re also loving their recent rebranding of The Cartoon Network.

Frost Magazine, Aug. 8, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
...BNS founder and creative director Jonathan Notaro, along with art directors Eric Adolfsen and Mike Calvert, provided detailed insights into the conceptual thinking behind the multifaceted brand expansion project, where their approaches emphasized interconnectedness across each and every deliverable, as well as the pairing of extremely thoughtful design with animation geared toward generating specific audience responses, including laughter...

WeMakeChanges.com, Aug. 8, 2010
Nice graphic overhaul by Brand New School
Nice graphic overhaul by Brand New School for Cartoon Network. Inspired by CN’s chekerboard ‘graphic DNA’. (Want more? See NOTCOT.org and NOTCOT.com)

Pensamientos-Avernales.com, Aug. 7, 2010
Cartoon Network’s 2010 Spot
...Cliente: Cartoon Network; Director de Arte: Eric Lacombe; Diseño y Producción: Brand New School...

CEcurta.com,br, Aug. 6, 2010
Montagem do Cartoon Network’s 2010
.Dica do Kalil...

CGnews.com, Aug. 6, 2010
BNS Aces Strategic Design for Cartoon Network Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, the international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an array of platforms...

NOTCOT.ORG, Aug. 6, 2010
by LE0
Nice graphic overhaul by Brand New School for Cartoon Network. Inspired by CN's chekerboard 'graphic DNA'.

Viad.TV, Aug. 6, 2010
Cartoon Network Brand Expansion
Project Name: Cartoon Network Brand Expansion; Client: Cartoon Network; Chief Marketing Officer: Brenda Freeman; SVP On-Air/Creative Director: Michael Ouweleen; VP Production On-Air: Nathania Seales; Art Director: Eric Lacombe...

CG Daily news, Aug. 6, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
...The creation of each animated asset in the project was led by BNS's Hyesung Park, Arthur Hur and Andy Mastrocinque. Among many elements created by various artists under their supervision is a series of 14 short, black-and-white animated IDs, each of which derives visually from the letter forms of the newly designed Cartoon Network logo...

creativosydisenadores.com, Aug. 6, 2010
Cartoon Network new Branding
Cartoon Network presents a new image created by the Brand New School Studio and the talented home team of Cartoon Network, the new applications are now being broadcasting. What do you think?

DailyClicker.com, Aug. 6, 2010
Cartoon Network Enters the Grid
...The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of BNS were able to bring this idea to life in a fresh, compelling way using dimension, color and movement. All the new design elements began appearing in late May, and the new on-air IDs premiered on the network this week...

IT'S ART, Aug. 6, 2010
Brand New School Design for Cartoon Network Brand Expansion
For HD design and finishing, as well as all elements of the broadcast package, primary artistic tools for BNS have included Adobe Creative Suite, Autodesk Maya, Apple's Final Cut Pro and Flame. Complete project credits are available upon request...

James Pierechod, Aug. 6, 2010
Cartoon Network Rebrand
For HD design and finishing, as well as all elements of the broadcast package, primary artistic tools for BNS have included Adobe Creative Suite, Autodesk Maya, Apple's Final Cut Pro and Flame. Complete project credits are available upon request...

Polarbearsinthestreet.com, Aug. 6, 2010
Cartoon Network make-over
I remember watching Cartoon Network all the time when I was younger. And I also remember their graphics as pretty cool. Now Brand New School has re-designed their identity. It’s kind of back to basics, it’s really inspired by the old checkered style, but much more simplistic. And the use of simplistic icons is insanely cool. The new slogan, or whatever you’ll call it, “Check it.”, also speaks to me. I want to check it. Really, I do...

Televisual, Aug. 6, 2010
Identidade Visual: Cartoon Network [Rebrand 2010]
Depois do fantástico reposicionamento realizado pea Capacity ano passado, o canal Cartoon Network muda radicalmente toda sua identidade novamente. Para começar, a marca perdeu a tridimensionalidade, o caráter cambiante e o aspecto formal mais dinâmico adquiridos no últimos rebrands, trazendo de volta o famoso tabuleiro de xadrez. A ideia do xadrez inclusive é evidenciada no novo e inteligente slogan: “Check it!”...

vorkurs.com.br, Aug. 6, 2010
Nova identidade do Cartoon Network Por Lucas E.
O Cartoon Network, canal de desenhos animados da televisão paga, resolveu dar uma repaginada em sua marca. O canal adotou uma nova identidade visual mais séria, desenvolvida por sua equipe em parceria com a Brand New School...

Art & Business of Motion, Aug. 5, 2010
First Look: Cartoon Network’s New 2010 Rebrand
First Look: Devoted Cartoon Network fans may have noticed new design elements appearing in late May, but it wasn’t until this week that the network officially unveiled a series of 14 new on-air IDs (one apiece representing each letter in ‘Cartoon Network’) cultimating in a full rollout of a new look for the channel...

Brand New, Aug. 5, 2010
Cartoon Network Enters the Grid
Launched in 1992 by Atlanta-based Turner Broadcasting, the Cartoon Network was a godsend to, well, cartoon lovers with 24-hour cartoon programming, mostly re-runs. In the past few years, with original series and its hipster- and geek-attracting Adult Swim block in the wee hours of the night, Cartoon Network (CN) has become one of the most attractive and genuine channels on television...

Coudal Partners, Aug. 5, 2010
Brand New School for Cartoon Network
A manic, colorful mo-graf montage of Brand New School's work for Cartoon Network's new on-air branding...

design:related, Aug. 5, 2010
Cartoon Network rebranding and logo design tweak
The new efforts also include a fresh new on-air animated promo designed by Brand New School seen below...

flylyf.com, Aug. 5, 2010
Cartoon Network Montage
Showcase of Brand New School’s strategic designs for Cartoon Network’s 2010 brand expansion...

PixelArts Magazine, Aug. 5, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
As summarized by Calvert, “Our enthusiasm for the brand reached every pocket of this redesign, culminating in the ID system we developed." For the ID's, Brand New School established a simple rule: make a black and white animation based on each of the 14 letters of the words Cartoon Network. "The idents are both a nod to the channel's history as well as an opportunity to curate the artists we love. They're a celebration of every form of animation, from hand-drawn cel to 3D."

scar1337's Blog of Immense Interest, Aug. 5, 2010
Cartoon Network Enters the Grid: Quick thoughts | #branding
...I have to admit that I loved Cartoon Network even before having the great opportunity to work with them because of their playfulness and fun they had, (not to mention one grew up watching it) This rebrand by Brand New School has taken away the integral part of CN's identity; the connection with the children that laugh and love Cartoon Network for its quirkiness and fun. Now it just seems like nothing but another logo that has joined the grid system hype...

Stash Magazine, Aug. 5, 2010
BNS for Cartoon Network
Fast and fun brand expansion for Cartoon Network created by Brand New School under the watchful eye of CD Jonathan Notaro...

ventilate.ca, Aug. 5, 2010
Brand New School: Cartoon Network
The Cartoon Network received a full-on Brand expansion courtesy of Brand New School: "It's a brand new Cartoon Network. After months of drawing, erasing, snacking, singing, dreaming, painting on dogs, arm-wrestling, and above all animating, we're finally ready to share our top-to-bottom brand expansion of the 18-year-old network. Our graphic overhaul included everything from redrawing their logo to creating a typographic system that could be played out on the airwaves, online and in print."

NeoToonami.com, Aug. 2, 2010
Interview With a Toonami Artist
Forum member StayGold97 scored a short interview with a former Toonami and Brand New School artist who worked on the first Saturday night incarnation of the block. He helped with designing the Clyde models, among other things. Sadly he asked us not to mention his name, so we’ll do just that...

BuzzFeed.com, July 20, 2010
Uplift and Upload
...Seize this chance to show how you're creating and spreading happiness in your community by uploading a video of your good deed at www.bet.com/uplift...

MediaBlips.dailyradar.com, July 20, 2010
Uplift and Upload now
The brand film shown on this site is the latest collaboration between advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro, who joined forces to promote the Uplift and Upload Contest sponsored by Coca-Cola for BET...

universal positive, July 20, 2010
Uplift and Upload Now for Prizes from BET and Coca-Cola
In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above...

universal positive, June 30, 2010
Cannes-do 2010 for Brand New School
Brand New School’s founder and creative director Jonathan Notaro recently joined Kayt Hall, just appointed to the post of Executive Producer for the new BNS London studio, at the shots Beach Party, held at The Majestic Hotel beach during the 2010 Cannes Lions Advertising Festival....

Creativity-Online.com, June 29, 2010
People News from Brand New School and More
...Creative design and production studio Brand New School has appointed Kayt Hall as executive producer of its London-based studio. Since relocating from South Africa to London in 1995, Hall has held producer positions with agencies such as M&C Saatchi and Ogilvy. Joining Passion Pictures as a senior producer in 2007, the company's European representation of BNS has led to numerous highly successful collaborations over the past three years...

SourceEcreative.com, June 25, 2010
Brand New School Finds Brand New Home in UK
...Since relocating from South Africa to London in 1995, Hall has held producer positions with such agencies as M&C Saatchi and Ogilvy, among others, producing high-profile commercials and content for major brands. She joined Passion Pictures as a senior producer in 2007, where she represented BNS to the European agency community, a relationship that led to numerous highly successful collaborations for the studio over the past three years...

Adrants.com, June 23, 2010
Rayban Reservoir, Mahir Kiss, Axe Twist
Creative design and production studio Brand New School has announced the impending opening of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio's executive producer.

Motionographer.com, June 23, 2010
Brand New School Opens London Studio
...“A main mission for our new studio is to discover and promote British and European talents, in hope that these talents are well received in the U.S. markets as well,” added BNS managing director Danny Rosenbloom. “We’ve learned firsthand that Europe is an outstanding source for brilliant creativity, so we see this venture as a natural extension of our successes to date, and our growing relationships with the world’s best creatives and brands.”...

The New York Times, June 23, 2010
Accounts and People of Note in the Ad Industry
Kayt Hall joined Brand New School as executive producer at the company’s new London office. She had been a senior producer at Passion Pictures and before that worked at agencies like M&C Saatchi.

Stash Magazine, June 23, 2010
BNS opens London Studio
...According to BNS founder and creative director Jonathan Notaro, the appointment of Hall is effective immediately, and the company’s new Soho studio, located at 140 Wardour Street, is expected to open its doors on August 1...

SugarMob.com, June 23, 2010
Brand New School Opens London Studio
...All BNS studios will be interconnected to facilitate collaborations and to share resources. “While one could argue that we are now ‘going global,’ we aim to remain boutique in scale, and essentially produce European jobs where it’s convenient for European clients, while expanding our overseas reach,” Notaro explained. “Although we’re well into the age where connectivity is not an issue, in-person meetings remain utterly irreplaceable.”...

Adland.tv, June 22, 2010
Brand New School partying at Cannes, opening in London
International creative design and production studio Brand New School (BNS, www.brandnewschool.com) is very proud to announce the forthcoming debut of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio's executive producer. Located at 140 Wardour Street, BNS London will open its doors on August 1...

Dexigner.com, June 22, 2010
Brand New School Expands Into Europe
..."BNS brings a host of unique talents across a spectrum of live-action, design, animation, VFX and distribution techniques to the UK market," Hall said. "They have the ability to come up with innovative creative solutions and deliver this thinking, in terms of conventional and non-conventional forms of advertising."...

Digital Arts, June 22, 2010
Brand New School sets up in London
..."While one could argue that we are now 'going global,' we aim to remain boutique in scale, and essentially produce European jobs where it's convenient for European clients, while expanding our overseas reach," explains Notaro. "Although we're well into the age where connectivity is not an issue, in-person meetings remain utterly irreplaceable."...

SHOOTonline.com, June 22, 2010
Brand New School Expands Into Europe With High-Profile London Studio
Adds Veteran Agency Producer Kayt Hall as EP for Brand New School London...

shots, June 22, 2010
Brand New Office
It's two days to the shots 20th anniversary beach party and as well as celebrating that monumental event we can also reveal that one of the sponsors of said party, Brand New School, has another reason to be cheerful and that is the announcement that it is soon to open an office in London...

AgencySpy.com, June 21, 2010
Monday Odds and Ends
Design/production studio Brand New School will be opening up shop in London on August 1, with Passion Pictures/M&C Saatchi alum Kayt Hall serving as the U.K. studio's executive producer.

Flyer Design Goodness, June 21, 2010
Animated Spot with Amazing Transitions - Jack Daniel's "Label Story": "Old No. 7"
...Jeez big agency stuff has a LOT of people working on their projects...

Pensamientos-Avernales.com, June 20, 2010
2010 AICP Show Sponsor Reel Sequence
Nombre del proyecto 2010 AICP Show Sponsor Reel Sequence; Cliente: Association of Independent Commercial Producers (AICP); Ciudad: Nueva York; President/CEO: Matt Miller; Productora: Brand New School...

Cookie, June 16, 2010
2010 AICP Show Sponsor Reel Sequence
Production Company: Brand New School; City/State: Bicoastal, USA; Art/Design Director: Eric Adolfsen; Creative Director: Jonathan Notaro; Executive Producer: Danny Rosenbloom; Animation Director: Vadim Turchin...

StylishPics.com, June 15, 2010
2010 AICP Sponsor Reel
Brand New School have chosen New York City as canvas for their new motion work. To create the AICP Sponsor Reel this New York and Los Angeles based agency have travelled around the New York in a amazing (and so worked) stopmotion journey.

Lets Talk Shop! Stop Motion Blog, June 14, 2010
2010 AICP Show Sponsor Reel Sequence by Brand New School
Check out this sponsor reel sequence by Brand New School done for the AICP Show Sponsor Reel Sequence.

Brentter.com, June 10, 2010
2010 AICP Show Reel
...Anyhow, over the new few weeks you can catch this at any of the shows in the following locations: Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Led by Eric Adolfsen (Art Director) this sponsor clip is a good example of how to show off the brands that sponsor your events in a cool way by using a combo of stop-motion animation + video (not to mention something with a beat behind it to keep your foot tapping)...

two if by see, June 10, 2010
Brand New School Uses Stop Motion to Animate 2010 AICP Sponsor Reel
Brand New School goes old school with a low-fi stop motion sponsor reel for this year's AICP awards. The team took advantage of the rich grimy streets of New York and used them as their abstract art backgrounds to illustrate the corporate sponsor titles. I just love the peeling paint and layers of old posters and graffiti they chose to use, such rich unique images that only time and exposure on the New York streets can create...

AgencySpy.com, June 9, 2010
W+K, MJZ Top AICPs
Here's a AICP sponsor reel sequence brought to you by Next winner Brand New School below...

Computerlove, June 9, 2010
2010 AICP Show Sponsor Reel Sequence
The creative team of Brand New School presents the: 2010 AICP Show Sponsor Reel Sequence through an old-school, stop-motion animation approach...

DesignYouTrust.com, June 9, 2010
2010 AICP Show Sponsor Reel Sequence
...debuts tonight at New York’s Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. Over the weeks to come, it will travel on with the Show to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond...

Mediablips.DailyRadar.com, June 9, 2010
2010 AICP Show Sponsor Reel Sequence
This short film debuts tonight at New York's Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. In it, Brand New School treats NYC as the canvas for the Show's sponsor logos through an old-school, stop-motion animation approach. Enjoy!

SourceEcreative.com, June 9, 2010
MJZ Again Tops Winners at AICP “Art + Technique” Show
...The AICP Show reel features custom-designed graphics by Trollback + Company, and an original score by Sacred Noise. The Show Sponsor piece was created by Brand New School, with music by Stimmung...

universal positive, June 9, 2010
Brand New School designs a winning AICP outing
Earlier this week, creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) proudly announced their role in designing and producing numerous elements which debuted at the 2010 AICP Show, The Art & Technique of the American Commercial, and the 2010 Next Awards, a featured presentation of the AICP Show. The annual program, hosted by the Association of Independent Commercial Producers (AICP) had its premiere Tuesday evening...

Adland.tv, June 8, 2010
AICP - 2010 AICP Show Sponsor Reel Sequence - (2010) 4:00 (USA)
On behalf of everyone at U.S. creative design and production studio Brand New School, it's my pleasure to share the 2010 AICP Show Sponsor Reel Sequence. This 4-minute HD short film will debut tonight at New York's Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. Over the weeks to come, it will travel on with the Show to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond...

MediaPost.com, June 8, 2010
Just An Online Minute... Night At The Museum: AICP Brings The MoMA Sculpture Garden To Life
...I met Danny Rosenbloom of Brand New School, part of the team who put together the kick-ass stop-motion sponsor-thanking reel. If you have to sit through credits, that's the way to do it. I could have watched that style of filming for two hours...

SHOOTonline.com, June 8, 2010
Brand New School Crafts Sponsor Reel Sequence, Rebrands The Next Awards and Designs Exhibition for 2010 AICP Show
Studio Also Wins Top Honors in Next Awards' Experiential Category, and is Shortlisted for AICP Show's Graphic Design and Animation Honors...

StudioDaily.com, June 8, 2010
AICP Show Honors Best Commercials of the Year
...New this year to the Show premiere is an installation showcasing the Next winners. It was designed by McCann Systems, with graphics by Brand New School and utilized the Christie Microtile technology...

ON82, June 8, 2010
2010 AICP Show Sponsor Reel Sequence
This 4-minute HD short film will debut tonight at New York's Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. Over the weeks to come, it will travel on with the Show to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond...

ventilate.ca, June 8, 2010
2010 AICP Show Sponsor Reel Sequence
The team from Brand New School, led by art/design director Eric Adolfsen, chose to artfully treat New York City as the canvas for the 2010 AICP Show Sponsor Reel Sequence through an old-school, stop-motion animation approach...

Horizont.net, June 7, 2010
Jack Daniel’s erzählt die „Label Story“ in Deutschland
...Der von Arnold in Boston entwickelte Spot geht der Frage nach, was den Whiskey eigentlich mit der Ziffer 7 verbindet. War es der Zug Nummer 7, der sein Fässer durchs ganze Land transportierte? Oder gab es sieben Frauen in Jacks Leben? Eine finale Antwort hat auch der von Brand New School produzierte Spot nicht zu bieten - schön anzusehen ist er dennoch...

SHOOTonline.com, June 2, 2010
2010 Next Awards Presentation Announced
...During the premiere and reception for the AICP Show, the Next Awards winners are being showcased in a dynamic installation, created by McCann Systems, featuring graphic design by Brand New School, and utilizing the innovative Christie Microtiles. The display will then travel to select venues on the AICP Show, allowing attendees in those cities to fully experience the Next Awards winners...

ScLoHo's Collective Wisdom, May 20, 2010
New Ad Campaigns
...Arnold created the ads, produced by Brand New School...

MediaPost's Out to Launch, May 19, 2010
Ad campaign, web site and promotional launches... by Amy Corr
I love a good mystery. Do you know why Jack Daniel's whiskey has "Old No. 7" on its label? Neither does the brand. The first ad speculates that number 7 was JD's lucky number, or the train that carried his barrels across country, or the number of women in his life. Don't expect a resolution, only more speculation. See the ad here. "Proud" portrays JD as a man "who never varied from his recipe, and stayed true to the process." Like "Old No. 7," "Proud" is animated and shot in black and white. See it here. Arnold created the ads, produced by Brand New School.

SourceECreative.com, May 11, 2010
Brand New School
...The commercial recently debuted on culinary and cultural sites Bravo and Epicurious, and in other digital media channels. Agency credits go to Carolyn Hadlock, Trevor Williams, Uriaha Foust and Scott King. BNS credits go to Creative Director Jonathan Notaro, EP Danny Rosenbloom, Art Director Mario Sader and Designer Ricardo Villavicencio.

Tô sem papel, May 10, 2010
Brizo
Comercial muito bem produzido pela turma de artistas do estúdio Brand New School (BNS) a pedidos Young & Laramore. License to Dream nem parece um filme para uma torneira que com SmartTouch, que abre e fecha só de tocar nela. Bom para começar a segundona. Muito bonito e bem produzido mesmo!...

universal positive, May 10, 2010
Cross-platform Brizo experiences from Brand New School
The artists and producers from U.S. creative production studio Brand New School (www.brandnewschool.com) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet...

EPHENIC.com, May 9, 2010
Brizo | License To Dream
Desde estas páginas me llega el vídeo de un anuncio que vale la pena reportar aquí: Brizo: License To Dream. Este es un trabajo que han llevado a cabo Brand New School para la agencia Young & Laramore para la empresa Brizo y tiene como banda sonora un tema de los Goldfrapp de título Little Bird...

Dimensión 2.5, May 8, 2010
Brizo “License to Dream”, de Brand New School
El responsable de marketing de Brand New School me informa de la nueva campaña “Brizo – License to Dream” de Brand New School para la agencia Young & Laramore. Postproducida con Adobe After Effects....

Simple, effective and affordable small business marketing, May 7, 2010
Brizo – “License to Dream” – (2010) :30 (USA)
...Justin Bakse, director of interactivity for Brand New School, produced the interactive installation. “For the exhibit, we wanted to extend the action of the commercial content into the real world. So, just as the touch of a hand turns the faucet on in the spot, and an animation of watercolor images flows onto the walls nearby, we used the same assets — animated over an LED video wall — where the animation is triggered by a touch on the faucet.”...

Advertolog.com, May 6, 2010
BRIZO: License to Dream
...Contributions from BNS to Young & Laramore's latest campaign for Brizo include this :30 spot as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo's exhibit at the recent Kitchen & Bath Industry Show...

BestAdsonTV.com, May 6, 2010
Brizo: License to Dream
..."We were challenged to illustrate Brizo's patent SmartTouch Technology," said BNS art director Mario Sader, "which allows people to touch anywhere on the faucet's body or handle to turn water on or off -- while also connecting to their concept of illustrating dreams." Beginning with the idea of using elements of a dish our talent was preparing for her dinner guests," Sader continued, "we added illustrations of birds, flowers and a mermaid, and recombined the pieces to form our narrative. The virtual kitchen environment was created in post, to give us more control over the camera movements and the timing. For finishing, we composited footage of watercolor over the elements to create the transitions and washes that give the illustrations extra realism."...

Dexigner.com, May 6, 2010
Brand New School Delivers Cross-platform Experiences for Y&L's Brizo Campaign
..."Fashion and dreams have always been important parts of the Brizo brand, which is well known as 'the faucet brand for the fashion-forward,'" explained Carolyn Hadlock, creative director for Y&L. "Our new campaign embraces the origins of fashion by depicting it in its illustration form, when it's still just a dream in the mind of the designer. For our objectives to deliver a campaign on both digital and interactive platforms, the artists at BNS wound up being an amazing fit."...

Evermotion.org, May 6, 2010
Brand New School for Brizo
The artists and producers from U.S. creative production studio Brand New School (BNS) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet.

ItsArtMag.com, May 6, 2010
Brand New School for Brizo
..."At this moment, very few companies can match our depth as a creative production company capable of delivering unmatched creative content of any scale across all platforms," said Jonathan Notaro, founder and creative director for BNS...

Motion Graphics Inspiration, May 6, 2010
License to Dream
...Production Company: Brand New School; City/State: Bicoastal, USA; Creative Director: Jonathan Notaro; Art Director: Mario Sader; Executive Producer: Danny Rosenbloom; Head of Production: Devin Brook...

.Get Inspired! Magazine, May 6, 2010
Brizo “License to Dream”
...Featuring the music track “Little Bird” from Goldfrapp, the campaign’s commercial recently debuted on culinary and cultural sites Bravo and Epicurious, and in other digital media channels. “We were challenged to illustrate Brizo’s patent SmartTouch Technology,” said BNS art director Mario Sader, “which allows people to touch anywhere on the faucet’s body or handle to turn water on or off — while also connecting to their concept of illustrating dreams...

CGAdvertising.com, May 5, 2010
Brand New School Delivers Online Commercial and Interactive Content for Young & Laramore's New "License to Dream" Campaign for Brizo
The artists and producers from U.S. creative production studio Brand New School (BNS) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet...

everythingvisual.net, May 5, 2010
Brizo Faucets "License to Dream" Commercial by Brand New School
Music: “Little Bird” by Goldfrapp; Links: Brand New School; Project information and full credits.

Original Linkage, May 5, 2010
BrandNewSchool
...new work from BrandNewSchool including their latest spot entitled License to Dream...

SHOOTonline.com, May 5, 2010
Brand New School Delivers Online Commercial and Interactive Content for Young & Laramore's New "License to Dream" Campaign for Brizo
...Produced under the creative direction of advertising agency Young & Laramore (Y&L) as part of its Brizo "License to Dream" campaign, contributions from BNS include a :30 PreRoll entitled "License to Dream," as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo's exhibit at the recent Kitchen & Bath Industry Show...

seed, May 4, 2010
NICE>>LICENSE TO DREAM
Brizo Faucets "License to Dream" from Brand New School on Vimeo, by ventilate.

Animatorius Meinardas, May 4, 2010
Brizo Faucets "License to Dream"
Great Brizo Faucets "License to Dream" ad! Nuostabiai atlika animacinė reklama :)

Pensamientos Avernales, May 4, 2010
Brizo Faucets “License to Dream”
Ciente: Brizo; Agencia de Publicidad: Young & Laramore; Director Creativo: Carolyn Hadlock; Productora: Brand New School...

thepleasureofchaos.com, May 4, 2010
License to Dream
New TV spot by Brand New School for Brizo. Advertising agency: Young & Laramore.

ventilate.ca, May 3, 2010
New Brand New School x 2
Brand New School has been busy. Here are two of their latest spots. Target Field: Target asked BNS to create an animated sequence for the newly constructed Target Field, home of baseball’s Minnesota Twins. Brizo Faucets License to Dream: created for advertising agency Young & Laramore as part of its “License to Dream” campaign for premium faucet brand Brizo.

Viad.tv, Apr. 2, 2010
Brizo SmartTouch: License to Dream
...Advertising Agency: Young & Laramore; City/State: Indianapolis, IN; Creative Director: Carolyn Hadlock; Associate Creative Director: Trevor Williams; Art Director: Uriaha Foust; Writer: Scott King...

Redline9.com, Mar. 17, 2010
Honda Acura ZDX: Exclamation
Graphics: Brand New School; Creative Director: Jens Gehlhaar; Executive Producer: Ned Brown; Art Director: Ludovic Schorno; Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley; Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers; Producer: Darren Jaffe...

CGnews.com, Mar. 15, 2010
Brand New School Take Subway To Foreign Lands
Proving the old-fashioned American jingle hasn’t gone sour, Subway’s beefed up its infectious $5 footlong ditty with two new spots served fresh by bicoastal directing collective Brand New School. Their wholesome recipe included an award-winning Bollywood choreographer, a skilled team of CG gelatin-dessert artists, 500 pounds of sand and a bona fide Norwyptian....

Adrants.com, Mar. 1, 2010
Red Dress Covers, Virgin Cures, Denny's Apologizes, Tokyo Glows
Here's a couple of commercial from Boston-based MMB for Subway. Bollywood and Egypt. Brand New School produced.

Adme.ru, Feb. 26, 2010
Subway: Egypt
«Egypt» . MMB . SUBWAY.

scaryideas.com, Feb. 27, 2010
Subway : Egypt
Project Name: Subway "Bollywood" and "Egypt"; Film Location: East of Hollywood, Brooklyn, NY; Toolset: RED One Digital Cinema Camera; Adobe Creative Suite; Autodesk Maya; Autodesk Flame...

Advertolog.com, Feb. 26, 2010
Subway: Bollywood
The advert titled Bollywood was done by MMB advertising agency for SUBWAY company in USA. It was released in the February 2010. Business sector is Fast food outlets & restaurants.

Advertolog.com, Feb. 26, 2010
Subway: Egypt
The advert titled Egypt was done by MMB advertising agency for SUBWAY company in USA. It was released in the February 2010. Business sector is Fast food outlets & restaurants.

BestAdsonTV.com, Feb. 26, 2010
Subway: Egypt
Subway: Bollywood
Five dollars per foot...

Adland.tv, Feb. 25, 2010
Subway - Bollywood - (2010) :30 (USA)
Based on the briefing from MMB's creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots...

Adland.tv, Feb. 25, 2010
Subway - Egypt - (2010) :30 (USA)
...Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, this spot and the second one entitled "Bollywood" have aired across the U.S. throughout the coverage of the Vancouver Winter Olympics. BNS is now at work on another campaign spot for the agency and Subway...

Dexigner.com, Feb. 25, 2010
Brand New School Designs Transport Graphics for Target Racing's Indy Racing League and NASCAR Teams
..."Brand New School's ability to take an idea and elevate it to a new place is something we've always enjoyed on our many collaborations in the past," said Little. "The work we created here is like nothing else in racing. Seeing the transports in person is truly amazing - one of the more rewarding moments I've had as a designer."...

QBN.com, Feb. 25, 2010
$5 Fun
Onward to check out Brand New School's latest work for ad agency MMB and Subway!...

DesignTaxi.com, Feb. 25, 2010
Brand New School Designs Transport Graphics For Target Racing
Brand New School's team, led by creative director Jens Gehlhaar and art director Ludovic Schorno, and featuring designers Kris Wong, Jiaren Hui, Wakako Ichinose, Paul Lee, and Andrew Tan, began with the goal of creating a more dynamic means of presenting team drivers than the static and posed imagery typically used by other teams...

Advertising-Information.com, Feb. 25, 2010
Subway – Egypt – (2010) :30 (USA)
Based on the briefing from MMB’s creative team, which presented several vignettes featuring different people doing the “$5 Footlong gesture,” BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots. Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, this spot and the second one entitled “Bollywood”...

SHOOTonline.com, Feb. 24, 2010
Brand New School Designs Transport Graphics for Target Racing's Indy Racing League and NASCAR Teams
The artists and producers from the U.S. creative production company Brand New School are very proud to detail their latest direct work for the creatives from Target Corporation (NYSE: TGT). Brand New School's West Coast artists have recently collaborated with Target's art director Charley Little and his colleagues to produce the graphics for the official Target Racing transports, including merchandise and hospitality trailers and car haulers, as well as additional team promotional elements which have debuted at recent NASCAR and Indy Racing League events. The new graphics back Target Racing's 2010 sponsored drivers, 2007 and 2009 IndyCar Series champion Dario Franchitti, 2008 IndyCar Series champion Scott Dixon, and NASCAR Sprint Cup's Juan Pablo Montoya...

My Predictions, Feb. 22, 2010
Ads of the week. Carlsberg - Nike - Axe - Snickers - Stop the Traffik - Comedy Central - LOVE Magazine - Puma - AT&T - P&G - SEAT - Toyota...
P&G “Kids” - Titles/Graphics: Brand New School.

AdvertFan.com, Feb. 12, 2010
Sprite Unleashed Commercial Ad with Drake
...Endtag Animation Company: Brand New School, Los Angeles; Executive Producer: Ned Brown; Producer: Garrett Braren; Art Director: Ludovic Shorno...

Great Advertising, Clever Ads, Feb. 12, 2010
Sprite "Unleashed" New Ad Campaign To Debut During The NBA All-Star Game
...Endtag Animation Company: Brand New School, Los Angeles...

SHOOTonline.com, Feb. 12, 2010
Visual Effects & Animation: SHOOT Top Ten Chart
...Skittles "Plant" -- Brand New School, bicoastal (Graphics) Robin Kim, Peter Murphy, animators...

AdsoftheWorld.com, Feb. 11, 2010
Nicorette: Date
...Graphics: Brand New School; Executive Producer: Danny Rosenbloom...

Communication Arts, Feb. 11, 2010
Exhibit: Jack Daniel's "Label Story" TV commercial
Lee Walters, Arnold/Chad Leitz, Arnold, associate creative directors; Wade Devers, Arnold/Wade Paschall, Arnold, creative directors; Pete Favat, Arnold, chief creaitve officer; Jonathan Notaro, Brand New School, director...

Motionographer.com, Feb. 11, 2010
Ben Steiger Levine for Sprite
...Endtag Animation Company: Brand New School, Los Angeles...

Sputnik7.com, Feb. 10, 2010
Jack Daniel's Label Story Calls For Brand New School
..."Within the label's calligraphic, high contrast, etching-inspired imagery, some of the brand's most compelling stories are presented in a moving narrative context," said Brand New School founder and creative director Jonathan Notaro, who directed the spots...

VFXTalk.com, Feb. 10, 2010
Jack Daniel’s “Label Story” Calls For Brand New School
The artists and producers from directing collective Brand New School announced the debut of a collaboration with advertising agency Arnold Worldwide, for Jack Daniel’s Tennessee Whiskey in December 2009...

AdsoftheWorld.com, Feb. 6, 2010
Honda Acura ZDX: Exclamation
...Graphics: Brand New School; Creative Director: Jens Gehlhaar; Executive Producer: Ned Brown; Art Director: Ludovic Schorno; Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley; Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers; Producer: Darren Jaffe...

Draw or Die, Feb. 6, 2010
More Commercials I worked on...
I love TV. I boarded a bunch of spots for BRAND NEW SCHOOL last year and they've been appearing on TV the last...

SHOOTonline.com, Feb. 3, 2010
Brand New School Supports California Institute of the Arts Graphic Design Students with the Pat Notaro, Sr. Endowed Scholarship Fund
Jonathan Notaro, the founder and creative director for bicoastal directing collective Brand New School, is very proud to announce that his company's financial support of the California Institute of the Arts (CalArts) has been used to establish the Pat Notaro, Sr. Endowed Scholarship Fund...

TAXI Design Network, Feb. 3, 2010
Brand New School Announces Pat Notaro, Sr. Endowed Scholarship Fund
...Pat Notaro, Jonathan's father, was a well-known and highly respected Sony Pictures distribution executive, who passed away in Feb., 2000. A 1999 CalArts BFA Art graduate, Jonathan launched Brand New School in 2000. The Pat Notaro, Sr. Endowed Scholarship Fund is reserved for third-year students in the School of Art's Program in Graphic Design...

AdsoftheWorld.com, Feb. 1, 2010
Skittles: Plant
...Graphics: Brand New School; Executive Producer: Ned Brown; Creative Director: Jens Gehlhaar; Producer: Josh Wakefield; Animators: Robin Kim, Peter Murphy...

PubCreativo.com, Feb. 1, 2010
Skittles: Plant
...Graphics: Brand New School; Executive Producer: Ned Brown; Creative Director: Jens Gehlhaar; Producer: Josh Wakefield; Animators: Robin Kim, Peter Murphy...

Videography, January 2010
Brand New School Styles Jack Danie's Spots
The artists and producers from bicoastal U.S. directing collective Brand New School produced a cross-media campaign for Jack Daniel's Tennessee Whiskey. Conceived and managed by brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corp., the "Label Story" campaign features cinema/broadcast spots and arena executions for exhibition at major sporting events, all of which were created by Brand New School...

Pixmotion, Jan. 29, 2010
Jack Daniel’s « Label Story »: « Proud »
Production: Brand New School; City/State: Bicoastal, USA; Director: Jonathan Notaro; Art Directors: Mario Stipinovich, Eric Conception; Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza; CG Lead: Vadim Turchin...

brand-e.biz, Jan. 20, 2010
cool creative: all for jack
Lofty label. Arnold/Brand New School are doing cool stuff for Jack Daniel’s, and that’s a fact. Not so long ago we brought you this. Now we present Label Story: Proud. Yes we like....

CreativeSideBlog.com, Jan. 20, 2010
Jack Daniel’s “Label Story”: “Proud”
Another beutiful black & white spot from the series “Label Story” from Jack Daniel’s. The firt one called “Old Nº7? is HERE...

Galo Clandestino, Jan. 20, 2010
PUBLICIDADE E PROPAGANDA: Jack Daniel's | Label History
Muito bacana a série de comerciais feitos para a marca de whisky Jack Daniel’s. A um tempo atrás os caras anunciaram que seriam feitos 3 vídeos para contar a história da marca intitulados; “Old No. 7”, “Tennessee” e “Proud” , e até agora foram lançados apenas dois que você confere logo abaixo...

Great Advertising, Clever Ads, Jan. 20, 2010
Jack Daniel's "Proud" Ad
Jack Daniel's Whiskey "Proud" commercial, the campaign continues a series of brilliant Jack history commercials...

ScaryIdeas.com, Jan. 20, 2010
Jack Daniel's "Proud" Ad
Advertising Agency: Arnold, Boston, USA; Chief Creative Officer: Pete Favat; Creative Directors: Wade Devers, Wade Paschall; Associate Creative Directors: Lee Walters, Chad Leitz; Executive Producer: Billy Near; Assistant Producer: Reaghan Puleo; Account Executive: Chris Ferko; Business Manager: Maria Rougvie...

AdsoftheWorld.com, Jan. 19, 2010
Jack Daniel's: Proud
...Production: Brand New School; City/State: Bicoastal, USA; Director: Jonathan Notaro; Art Directors: Mario Stipinovich, Eric Conception; Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza; CG Lead: Vadim Turchin...

.Get Inspired! Magazine, Jan. 19, 2010
Jack Daniel's - PROUD
Jack Daniel’s “Label Story”: “Proud” from Brand New School on Vimeo.

Motiongraphics.it, Jan. 19, 2010
Brand New School – Jack Daniel’s
E’ partita già da tempo la campagna cross media della Jack Daniel’s prodotta dall’agenzia Brand New School (di cui abbiamo già parlato in questi articoli). L’intero progetto si intitola “Label Story” ed è formato da 3 spot di cui ne sono già disponibili 2 (che vi mostriamo in basso)...

Elastika, Jan. 18, 2010
Jack Daniel’s “Label Story” Campaign
Proud. New spot from Jack Daniel’s Label History campaign. Created by Arnold and Brand New School.

FiredByDesign.com, Jan. 18, 2010
JD's Proud heritage
Brand New School and the creatives from Arnold Worldwide and Brown-Forman have released another spot in their Jack Daniel’s “Label Story” campaign...

Pensamientos Avernales, Jan. 17, 2010
Jack Daniel’s “Label Story”: “Proud”
El pasado mes, subí una creación para Jack Daniels por parte de Brand New School y ahora, el mismo equipo creativo, vuele en la misma senda creativa y argumentativa de “Label Story” con otra serie de vídeos para la firma de whiskey...

Bayerberg czyli blog niecodzienny, Jan. 16, 2010
Jack Daniel’s “Label Story”: “Simple Holiday” by Brand New School
www.brandnewschool.com...

TVpub.net, Jan. 16, 2010
Jack Daniel’s “Label Story”: “Party at Jack’s”
Campaign: Jack Daniel’s “Label Story” "Party at Jack's" :30...

TVpub.net, Jan. 16, 2010
Jack Daniel’s “Label Story”: “Simple Holiday”
Campaign: Jack Daniel’s “Label Story” "Simple Holiday"...

TVpub.net, Jan. 16, 2010
Jack Daniel’s “Label Story”: “Proud”
Campaign: Jack Daniel’s “Label Story” “Proud” :30...

WEMAKECHANGES.com, Jan. 16, 2010
Proud
“Proud” debuted as the second spot from Jack Daniel’s “Label Story” campaign from Brand New School and the creatives from Arnold Boston. Also added to the campaign Brand New School produced two extra holiday spots: “Simple Holiday” and “Party at Jack’s.” A third spot which will complete the campaign is on the way, so stay tuned....

Arte & Design Brainarray, Jan. 15, 2010
Jack Daniel’s | Label History – Proud
Após o Old No. 7, mostrado aqui, acaba de sair o segundo vídeo da série Label History chamado Proud. O trabalho, a direção de arte também estão impecáveis, sofisticados, acompanhando o estilo da bebida.

CPLuv.com, Jan. 15, 2010
Proud
"Proud" debuted as the second spot from Jack Daniel's "Label Story" campaign from Brand New School and the creatives from Arnold Boston. Also added to the campaign Brand New School produced two extra holiday spots: "Simple Holiday" and "Party at Jack's." A third spot which will complete the campaign is on the way, so stay tuned.

Etsi Blog, Jan. 15, 2010
Jack Daniel’s – Label History – Proud
Label History est la nouvelle campagne lancée par Jack Daniel’s en collaboration avec l’agence Arnold. La campagne invite les amateurs du whisky a en connaître davantage sur l’histoire de la marque et sur ses valeurs… Ils ont pour l’occasion créé 3 films d’animation magnifiquement réalisés. Voici le deuxième film qui vient d’être lancé, celui-ci s’appelle “Proud”...

NOTCOT.ORG, Jan. 15, 2010
New spot from Jack Daniel's Label History, by Allucci
New spot from Jack Daniel's Label History campaign. Created by Arnold and Brand New School.

UNDFTD Team Blog, Jan. 15, 2010
Jack Daniel's | Label History - Proud
Jack Daniel's "Label Story": "Proud" from Brand New School on Vimeo...

GaradordeContuedo.net, Jan. 15, 2010
Novo filme do Jack Daniel’s
Assista abaixo ao novo filme da campanha Label History, do whisky Jack Daniel’s. O comercial se chama ‘Proud’ e também tem criação da agência Arnold e produção da Brand New School.

GeradordeContuedo.net, Jan. 15, 2010
Novo filme do Jack Daniel’s
Assista abaixo ao novo filme da campanha Label History, do whisky Jack Daniel’s. O comercial se chama ‘Proud’ e também tem criação da agência Arnold e produção da Brand New School.

Direto do Forno, Jan. 15, 2010
Jack Daniel’s | Label History - Proud
Acabou de sair o novo filme da campanha Label History, de Jack Daniel’s. O segundo filme da série se chama Proud e também tem criação da agência Arnold e produção da Brand New School. Assista...

Zandland.com, Jan. 14, 2010
Jack Daniel's "Old No.7" | ADS / DRINK
We've been crushing on the rich visual work of Brand New School for years now. And they keep on impressing...

DesignrFix.com, Jan. 7, 2010
Cool Computer Animated Videos
Jack Daniels Label Story by Brand New School.

Os tres macacos, Jan. 6, 2010
Peça publicitária para Jack Daniel's
Excelente trabalho realizado pela produtora americana Brand New School...

Bella and Brutta, Jan. 5, 2010
"Whiskey and wine, you've got me this time..."
Ahh, a great commerical to kick of the year. It's beautiful to watch. It's lovely to listen to. It's words are well cared for. Pretty much I think it's amazing...

SourceEcreative.com Newsletter, Jan. 4, 2010
Latest news from member companies
...The only one whose knows the true meaning is Jack Daniels himself, and we won’t be hearing form him anytime soon. As the tagline says, “What the label doesn’t tell you, a sip will.” Brand New School founder and creative director Jonathan Notaro directed all three spots. Additional BNS credits go to Executive Producer Danny Rosenbloom and Producers Toby Sowers and Mike Sullo. BNS also handled all animation and post production for the campaign. For Arnold, credits go to Lee Walters, Reaghan Puleo Wade Devers, Wade Paschall, Chad Leitz, Bill Near and Pete Favat.

CGNews.com.ar, Jan. 3, 2010
Excelente spot animado para Jack Daniel's
Un muy buen trabajo animado realizado por la Brand New School para Jack Daniel´s.

Animation World Network, Dec. 31, 2009
Hot Spots Showcase 7: The Best in Animated & VFX Commercials
Brand New School: "Arnold had a really strong sense of where they wanted to be with these stories, where the brand's unique artwork and filigree come to life stylistically. We really enjoyed being able to work together from the early stages to bring the agency's vision to life. There's a lot of mutual respect between us and our friends at Arnold; from this trust and understanding came some great work." -- Jonathan Notaro, director

AWNtv.com, Dec. 31, 2009
Jack Daniel's "Old No. 7"
What is the secret behind the No. 7 in this Jack Daniel's spot?

Studio Daily, Dec. 26, 2009
Top Spot of the Week: Jack Daniel's Label Story
Production: Brand New School, USA; 3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian; 2D Animation: Stieg Retlin; Storyboard Artist: Will Rosado; Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold; Executive Producer: Danny Rosenbloom; Head of Production: Devin Brook; Producer: Toby Sowers, Mike Sullo; Production Coordinator: Ilona Klaver...

PlasticDay.net, Dec. 23, 2009
Jack Daniel’s “Label Story”: “Old No. 7”
Brand New School shows once again that they’re the masters of seamless transitions in this moody monochromatic piece for Jack Daniel’s. It’s the first spot of a three-spot campaign, so we’ll be looking out for the next installments...

Comprimidos Publicitario, Dec. 22, 2009
Jack Daniel’s Old No. 7
Além de ser publicitário, sou um amante incondicional de whisky. Um bom scotch sempre cai bem, apesar do calor. E sendo publicitário, ainda posso dizer uma coisa com muito orgulho: a maioria das empresas manda muitíssimo bem nas suas propagandas. Não bastasse a Johnnie Walker e seu conceito fortemente martelado de estar um passo a frente, agora o bom e velho (e quiçá único scotch bom, feito nos EUA) vem com um comercial, feito pelo grande estúdio Brand New School. Jack Daniel’s, é só conferir!

nkcrida, Dec. 22, 2009
JACK DANIEL'S "LABEL STORY"
...Client: Jack Daniel's...

designflakes.com.br, Dec. 21, 2009
Jack Daniel’s Old No. 7
Particularmente da vasta lista de todas as bebidas que eu gosto, o Whisky não me atraí em nada, a não ser pelos comerciais, as campanhas publicitárias de whisky’s como Johnny Walker, e agora do Jack Daniel’s me dá vontade de tomar um trago puro nesta tarde tropical de 32º C. Você também tem essa impressão?

CGnews.com, Dec. 21, 2009
Jack Daniel’s “Label Story” Calls For Brand New School
The artists and producers from directing collective Brand New School recently announced the debut of their latest project work, a collaboration with advertising agency Arnold Worldwide, for Jack Daniel’s Tennessee Whiskey...

AdsoftheWorld.com, Dec. 20, 2009
Target Department Store: From Santa
...Graphics: Brand New School; Creative Director: Jens Gehlhaar; Exec. Producer: Ned Brown...

Mogoj.com, Dec. 19, 2009
Stash DVD Magazine: 33
AT&T “BAND POSTERS”: TVC :30; Agency: GSD&M, AUSTIN; Directors: JONATHAN NOTARO, JENS GEHLAAR; Production/ animation/ VFX: BRAND NEW SCHOOL; www.brandnewschool.com...

PubCreativo.com, Dec. 19, 2009
Target Department Store: From Santa
...Graphics: Brand New School; Creative Director: Jens Gehlhaar; Exec. Producer: Ned Brown...

Topsy.com, Dec. 18, 2009
Jack Daniel's "Label Story": "Old No. 7" on Vimeo
...141 tweets and counting....

ScaryIdeas.com, Dec. 15, 2009
Target : Running Late
...Titles/Graphics: Brand New School....

Le blog de Myoken, Dec. 15, 2009
Jack Daniel's “Label Story”: "Old No. 7"
Je tenais à vous faire partager ce petit décollement de rétine, par Brand New School.

Youmark.it, Dec. 15, 2009
Jack Daniel's e la magia del numero 7
A svelare la storia di questo whiskey del Tennessee ci hanno pensato Arnold Boston e Brand New School con la campagna integrata 'Label Story'. Tre gli spot previsti, con 'Tennessee' e 'Proud' che seguiranno nel 2010. Ricordando che quello che un'etichetta non racconta, puoi scoprirlo in un sorso...

My Predictions, Dec. 14, 2009
Ads of the week. NZ Book Council - VW - Macy's - Orangina Red - Barney Steel - Carlsberg - Barnardo's - Jack Daniels - Activision - Stella Artois.
....Advertising Agency: Arnold, Boston; Chief Creative Officer: Pete Favat; Creative Directors: Wade Devers, Wade Paschall; Associate Creative Directors: Lee Walters, Chad Leitz; Executive Producer: Billy Near...

The Golden Boy Saga, Dec. 13, 2009
Jack Daniel’s “Label Story” from Brand New School
Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the ‘Label Story’ campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School...

Kromotion.com, Dec. 13, 2009
Brand New School and the "Old N°7"
"Old N°7" is the first spot from Jack Daniels "Label Story" campaign by Brand New School under the direction of Jonathan Notaro. Even if this kind of project is unthinkable to us (alcohol advertising is forbidden in France), the film deserves to be featured. It looks like a journey into the brand's world, inspired by the film noir and an adventure story...

ScaryIdeas.com, Dec. 13, 2009
Jack Daniel's : Jack Daniel's Label Story - Old No. 7
Executive Producer: Danny Rosenbloom; Head of Production: Devin Brook; Producer: Toby Sowers, Mike Sullo; Production Coordinator: Ilona Klaver...

3DTotal.com, Dec. 12, 2009
Brand New School debuts their latest project work for Jack Daniel's.
Brand New School debuts their latest project work for Jack Daniel's Tennessee Whiskey....

LesterBanks.com, Dec. 11, 2009
brand new school with a sweet animation for sour mash
...from Brand New School...

ArmyofDesigners.com, Dec. 9, 2009
What the label doesn't tell you
My old agency (Arnold Worldwide) did the work for this, good work guys… impressive...

besthoven, Dec. 9, 2009
Jack Daniel’s Tennessee Whiskey
Brand New School debuts their latest project work for Jack Daniel’s Tennessee Whiskey...

CGSociety.org, Dec. 9, 2009
Jack Daniel's 'Label Story' campaign from Arnold Boston draws on Brand New School's impressive cross-media talents.
The artists and producers from US directing collective Brand New School have been working hard and are showing their latest project work, a cross-media campaign for Jack Daniel's Tennessee Whiskey. Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the 'Label Story' campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School....

Ivo Vodanovic, Dec. 9, 2009
Excelente comercial: Historia de la etiqueta de Jack Daniels Nº7!
Quien no ha disfrutado un rico Jack? Me imagino que todos en algún momento de nuestras vidas hemos celebrado un momento especial o apañado alguna pena con un buen...

two if by see, Dec. 9, 2009
Arnold Brings the Mystery of Old No 7 to Life for Jack Daniels
...the animation comes from Brand New School, another favorite design firm of mine, if you haven't watched their reel - go do that now!...

acid-a.com, Dec. 8, 2009
Jack Daniel's Label Story: "Old No. 7"
Éste es el primero de los 3 anuncios para Jack Daniel´s, creado por Jonathan Notaro y su estudio Brand New School. I love Jack Daniel's! Vía | Arte y Animación.

Acidulante.com.br, Dec. 8, 2009
Brand New School – Jack Daniel's “Label Story”: Old No. 7
Campanha quentinha do Jack Daniels produzida pela respeitadíssima produtora americana Brand New School, lindo. Esse é o primeiro de 3 filmes que virão por aí, espero que os próximos sigam essa pegada de bom gosto nos efeitos e na trilha...

Advertology.ru, Dec. 8, 2009
Jack Daniel's
Brand New School: Jack Daniel's Tennessee Whiskey...

OEN, Dec. 8, 2009
Jack Daniel's "Label Story": "Old No. 7" by Brand New School
The directing collective of Brand New School have released the details of their latest project for Jack Daniel's Tennessee Whiskey. This is probably one of the best commercials i have seen in a long time, in terms of the context and...

Propaganda 3, Dec. 8, 2009
Great Work
The posse of madness at the P3 office is always scouring the digital for inspiration and something that we feel is worth showing around as inspiration. We found this on the Computerlove blog and were really blown away. It is a campaign by some talented people at Brand New School for Jack Daniels. We think this is great work and hope you guys keep generating digital grooves with this vibe.

ViaComIT.net, Dec. 8, 2009
Jack Daniel's “Label Story”: "Old No. 7"
La société de production Brand New School a récemment produit 3 spots pour la nouvelle campagne de Jack Daniels imaginée par l'agence de publicité Arnold, intitulés “Old No. 7?, “Tennessee” et “Proud”. Pour le moment, seulement le spot....

5magazine, Dec. 7, 2009
JACK DANIEL’s “Label Story” Campaign from Arnold Boston Draws on Brand New School’s Impressive Cross-Media Talents
...Among these elements, the cinema/broadcast spots spot “Old No. 7,” recently debuted in high-profile cable and broadcast outlets. Two additional spots, “Tennessee” and “Proud” are to follow soon after. Resolving at the end on the “What the label doesn’t tell you, a sip will” tag line, each new spot literally takes the brand’s iconic, ornate label artwork on a lyrical, cinematic journey to visually explore legendary Jack Daniel’s folklore...

AdsoftheWorld.com, Dec. 7, 2009
Nicorette Gum: Driving
....Graphics: Brand New School; Executive Producer: Danny Rosenbloom....

BoardsMag.com, Dec. 7, 2009
Jack Daniels “Old No. 7”
Brand New School explores the Jack Daniel's folklore through its iconic label imagery....

Coloribus.com, Dec. 7, 2009
"Driving" commercial for NICORETTE in USA by TBWA\CHIAT\DAY New York
...Graphics: Brand New School; Executive Producer: Danny Rosenbloom...

Cosas Que Pasan, Dec. 7, 2009
Animación para Jack Daniels
Un muy buen trabajo producido por Brand New School para Jack Daniel's. Aunque pueda parecer sencillo hay más de 20 personas involucradas en la creación de la animación. Si os pasais por la web de Vimeo donde se aloja el vídeo podréis...

CPLuv.com, Dec. 7, 2009
What the label doesn't tell you
The artists and producers from bicoastal U.S. directing collective Brand New School announce the debut of their latest project work, a cross-media campaign for Jack Daniel's Tennessee Whiskey. The video is resolving at the end on the "What the label doesn't tell you, a sip will" tag line, each new spot literally takes the brand's iconic, ornate label artwork on a lyrical, cinematic journey to visually explore legendary Jack Daniel's folklore....

Creativity E-mail, Dec. 7, 2009
AdCritic Latest: Jack Daniel's: Old No. 7
What woman wouldn't want to know she inspired the expression, "Old No. 7?"

epa chinita!, Dec. 7, 2009
jack daniel's - Label Story: Old No. 7
Impecable...

FiredbyDesign.com, Dec. 7, 2009
Old time tipple
Brand New School’s cross-media campaign for Jack Daniel’s Tennessee Whiskey centres around a ‘label story’ narrative depicted in stylish monochrome, evocative of both the brand and its origins....

JoeyTomatoes.com, Dec. 7, 2009
In our podcast: Brand New School - Jack Daniel's - Old No.7
Along with "Label Story" themed game flow executions for exhibition at major sporting events, Brand New School has also produced three spots for Arnold's new Jack Daniel's campaign, entitled "Old No. 7," "Tennessee" and "Proud." The links to the high-res QuickTimes of "Old No. 7," which is the only one we have confirmed as being on the air at this time....

nunofmiranda.com, Dec. 7, 2009
Jack Daniel’s – Old No. 7
A agência Arnold e a Brand New School animaram e abraçaram de forma bastante sedutora esta campanha cross media para a Jack Daniels Tennessee Whiskey. Sem dúvida que é o Nº7 mais conhecido do Mundo, pelo menos das bebidas. Num conjunto de 3 spots,o primeiro a sair para a TV é o Old Nº7. Resta esperar pelo “Tennessee” e o “Proud” que ainda irão para o ar este ano.

PackageMachine.org, Dec. 7, 2009
Jack Daniel’s “Label Story” Campaign from Arnold Boston Draws on Brand New School’s Impressive Cross-Media Talents
The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel’s Tennessee Whiskey...

Plant Blog, Dec. 7, 2009
Jack Daniel’s “Label Story”
Cool Jack D spot.

Popsop.com, Dec. 7, 2009
Jack Daniel’s “Label Story” Campaign from Arnold Boston Draws on Brand New School’s Impressive Cross-Media Talents
...Resolving at the end on the “What the label doesn’t tell you, a sip will” tag line, each new spot literally takes the brand’s iconic, ornate label artwork on a lyrical, cinematic journey to visually explore legendary Jack Daniel’s folklore. “Within the label’s calligraphic, high contrast, etching-inspired imagery, some of the brand’s most compelling stories are presented in a moving narrative context,” said Brand New School founder and creative director Jonathan Notaro, who directed the spots...

Run Motherfucker Run, Dec. 7, 2009
Jack Daniel’s "Old No. 7"
Vídeo em motion bonito pra cacete feito para o Jack Daniel´s. É o primeiro de uma série. Aguardemos os próximos.

shots.net, Dec. 7, 2009
Contender: Jack Daniel's Old No. 7
Director: Jonathan Notaro. Agency: Arnold Worldwide...

TAXI Design Network, Dec. 7, 2009
Brand New School Launches Jack Daniel’s “Label Story” Campaign
...Resolving at the end on the "What the label doesn't tell you, a sip will" tag line, each new spot literally takes the brand's iconic, ornate label artwork on a lyrical, cinematic journey to visually explore legendary Jack Daniel's folklore...

Dimension 2.5, Dec. 6, 2009
Producciones destacadas de la semana ::UPDATE:: by Miguel
*Spot Jack Daniel's "Label Story": "Old No. 7", Brand New School.

RubenKos.nl, Dec. 6, 2009
BrandNewSchool drinks whiskey
A piece of art, do i have to say more.

.Get Inspired! Magazine, Dec. 6, 2009
Jack Daniel's “Label Story”
The artists and producers from bicoastal US directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel's Tennessee Whiskey...

TSA, Dec. 5, 2009
Brand New School: Jack Daniel’s, by Pete Barnett
Really love this new spot for Jack Daniel’s, created by Brand New School. This is the 1st in a 3 part campaign. Via Motionographer...

HelloTypo.com, Dec. 5, 2009
Jack Daniels No. 7 type treatment, by Aasmund
Great illustrated and type treated little spot for Jack Daniels No. 7. Made by Brand New School.

Animatorius Meinardas, Dec. 5, 2009
Jack Daniel's "Label Story": "Old No. 7"
Great Jack Daniel's Ad....

Diseño y animacion 3D, Dec. 5, 2009
Jack Daniel´s .Old No. 7
Muy buen anuncio creado en Brand new school. Link. 0 comentarios: Publicar un comentario en la entrada...

Create Design Los Angeles, Dec. 4, 2009
Jack Daniel’s “Label Story”
Brand New School has released the first commercial in a three spot campaign for Jack Daniel’s. The beautiful black and white piece explores the folklore behind the famous “Old No. 7.”

Dexigner.com, Dec. 4, 2009
Jack Daniel's Label Story Campaign from Arnold Boston Draws on Brand New School
"Within the label's calligraphic, high contrast, etching-inspired imagery, some of the brand's most compelling stories are presented in a moving narrative context," said Brand New School founder and creative director Jonathan Notaro, who directed the spots...

MarketingWeek, Dec. 4, 2009
Jack Daniel’s returns to TV for Christmas
Jack Daniel’s is to return to TV screens as part of its Christmas promotions push....

Motionographer.com, Dec. 4, 2009
Old No. 7
Brand New School shows once again that they’re the masters of seamless transitions in this moody monochromatic piece for Jack Daniel’s. It’s the first spot of a three-spot campaign, so we’ll be looking out for the next installments. Full credits on the Vimeo page and BNS’s site...

Pitaco.com.br, Dec. 4, 2009
Jack Daniel’s – Old No. 7
...Criação da Arnold, de Boston e produção da Brand New School...

SHOOTonline.com, Dec. 4, 2009
Jack Daniel's "Label Story" Campaign from Arnold Boston Draws on Brand New School's Impressive Cross-Media Talents
The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel's Tennessee Whiskey. Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the "Label Story" campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School...

StudioDaily.com, Dec. 4, 2009
Top Spot of the Week: Old No. 7
...Production: Brand New School; City/State: Bicoastal, USA; Director: Jonathan Notaro; Art Directors: Mario Stipinovich, Eric Conception; Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza; CG Lead: Vadim Turchin....

AnotherTitle.com, Dec. 3, 2009
Brand New School for Jack Daniels
Agency: Arnold, production: Brand New School, director: Jonathan Notaro, music: The Lodge...

DesignScene.net, Dec. 3, 2009
Jack Daniel's Label Story
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Along with "Label Story" themed game flow executions for exhibition at major sporting events, Brand New School has also produced three spots for Arnold's new Jack Daniel's campaign, entitled "Old No. 7," "Tennessee" and "Proud."...

FunnyCommercialsWorld.com, Dec. 3, 2009
Jack Daniel’s Commercial: Old No. 7 (Campaign: Label History)
New Jack Daniel’s commercial “Old No. 7″ from “Label History” advertising campaign created by ad agency Arnold and produced by Brand New School...

Great Advertising, Clever Ads, Dec. 2, 2009
Jack Daniel's "Label Story Old No. 7"
Newest commercial for Jack Daniel's Old No. 7 titled the Label Story. The spot tells a brief story of how know one really knows why Jack Daniel's named his whiskey Old No. 7....

StashMedia.tv, Dec. 2, 2009
Brand New School for Jack Daniels
The first of three spots for Arnold’s new Jack Daniel’s campaign from Jonathan Notaro and his team at Brand New School. Dark and smooth with a VO to match....

the ikono blog, Nov. 18, 2009
Brand New School brings words to life for Barbara Kruger installation
Boards: "Words have power whether they’re printed on a page or projected 25 feet high by 14 feet wide. Such is the case with celebrated American artist Barbara Kruger’s text-based installation, part of the Silent Writings group show held at the Louis Vuitton Cultural Space in Paris this past summer...

SHOOTonline.com, Nov. 18, 2009
Barbara Kruger's "Silent Writings" Fine Art Installation Appears in Louis Vuitton Cultural Center with Key Support from Brand New School Director Ludovic Schorno
...The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to detail the recent collaboration of director Ludovic Schorno with celebrated American artist Barbara Kruger (www.barbarakruger.com)...

StashMedia.tv, Nov. 17, 2009
BNS and Barbara Kruger in Paris
Brand New School slips a little fine art in between the commercial gigs and helps Barbara Kruger stage her video installation of typographic animation projected in the 35′ tall rotunda at the Louis Vuitton Cultural Space in Paris...

Jawbone.tv, Nov. 13, 2009
Barbara Kruger and Brand New School's Installation for Silent Writings at Louis Vuitton Cultural Space
There's something supremely powerful about text based art. Maybe it's the scale shift--big print is usually reserved for marketing slogans and movie titles. Check this out, from artist Barbara Kruger and Brand New School...

BoardsMag.com, Nov. 12, 2009
Brand New School brings words to life for Barbara Kruger installation
Words have power whether they’re printed on a page or projected 25 feet high by 14 feet wide. Such is the case with celebrated American artist Barbara Kruger’s text-based installation, part of the Silent Writings group show held at the Louis Vuitton Cultural Space in Paris this past summer...

SourceEcreative Newsletter, Nov. 11, 2009
Brand New School
Anheuser-Busch recently made a big stir by buying all the national ads for an episode of "Saturday Night Live" to air spots for its newest product, Bud Light Golden Wheat. The event represents the first time in the 35-season history of the show that a single advertiser bought all the commercial time in the broadcast. Of course, once you’ve made a huge media buy like this, the next question is, what to run? For Bud Light and agency Palm Havas, the answer was supplied by Brand New School, which was tapped to produce spots that went by the umbrella title “Huge.” A mix of live action product photography and dynamic pour shots that present the product as a glowing, golden glass of flavor, several spots were directed by BNS founder and Creative Director Jonathan Notaro. The campaign includes “Cap Twist, Zoom In" and "Through the Glass,” both of which are thirties, and a fifteen-second spot tiled "Unfiltered Fun." (Check out “Cap Twist; Zoom In” here.) Agency credits go to Dan Kohler, William Mericle and Jason Stanfield. Brand New School credits go to EP Danny Rosenbloom, AD Mario Sader, 3D animator Andre Salyer, D of P Jim Matlosz and Editor Erik Barnes. Sound design was provided by Shawn Ballman of Sound Slave.

Vogue, Oct. 20, 2009
Overhead: The Wooly
“I grew up in the city and am very into New York history. El Morocco and the Stork Club are some of the places that have been influential for me,” says art director Eric Adolfsen, whose past projects include working on the walls and windows of Paris’s Colette for House of Waris. Now Adolfsen has a new project, known as the Wooly, located at 11 Barclay Street, right across from City Hall Park. The endeavor began in August, when Adolfsen decided to use the overflow space from his father’s restaurant in the Woolworth Building to create a new space for private events. This collaborative mission included...

Cochinshop.com, Sep. 17, 2009
AT&T “Posters”
To promote AT&Ts new affiliation with Napsters web-based music service, Brand New School has created a digital homage to an analog aspect of todays music advertising, transforming a generic urban environment into a musical wonderland. The spot opens with a young woman leaving her house. With her headphones in place, the woman passes a wall of posters for Swedish indie pop group Peter Bjorn & John. A simple stroll around the block turns into a vivid journey through a musically inspired world. Band posters come alive and objects are transformed to instruments...

SourceEcreative Newsletter, Sep. 14, 2009
Brand New School
Bi-coastal directing collective Brand New School recently collaborated with L.A.-based agency Secret Weapon Marketing to create a new campaign for Clear Internet, the company that’s blanketed several major US cities with wireless Internet access. Following a first-person camera view blended with quirky transitions, the spots, titled “Dogpark” and “Picnic,” show potential Clear customers how they can use seamless, high-speed Internet in a range of locations previously untouched by Wi-Fi, or in this case, Wi-Max signals. Directed by Brand New School director/founder Jonathan Notaro, the three-spot campaign conveys the idea of enjoying the comforts of Clear's super-fast mobile Internet from anywhere in the city—such as the dog park, on your commute or while getting your nails done at the salon. Says Notaro, "I wanted the transitions to have a realistic, theatrical feel to them, so we created them from location to location in camera. We pre-visualized the motion, and the sets were built on glides based on the motion established in the 3D previz. The art department crew became the animators, pulling the individual elements in a complex order that was established after many rehearsals.” Agency credits go to Cameron Webb, Dick Sittig, Leah Dieterich and Randy Zook. The spots were edited by Erik Barnes and produced by Sara Mills. Creative director for BNS was Vadim Turchin, with Mark French as Flame Artist...

AWN.com, Aug. 27, 2009
Brand New School Spots Clear Internet
Directed by Brand New School director/founder Jonathan Notaro, the three-spot campaign conveys the idea of enjoying the comforts of Clear's super fast mobile Internet from anywhere in the city...

ATBP, Aug. 19, 2009
THE SCENE: Graphika Manila '09
...The Speakers for this year are: Brand New School: Ludovic Schorno. POWERFUL PRESENTATION (on brand identity)...

Advertolog, Aug. 5, 2009
"Maintain (Girl)" advert for HP PAVILLION in USA by McCann San Francisco...
....Production Company: Brand New School, New York; Creative Director: Jonathan Notaro; Executive Producer: Danny Rosenbloom; Director: Eric Adolfsen; CG Supervisor: Vadim Turchin; Illustrators: Andy Bernet, Ricardo Villavicencio, Travis Millard for Fudge Factory; Compositors: Chris Gereg, Andy Mastrocinque; Animator: Eve Weinberg; Cel Animators: Sean Lattrell, Stieg Retlin; 3D Animator: Kim Kehoe; 3D Modeler: Jon Dorfman; Flame: Mark French, Joanne Unger; Editor: Matt Silver; Junior Editor: Matt Torti; Designer: Luke Harris; Producer: Samantha Weiss....

dzine.tv, July 17, 2009
Ned Brown Joins Brand New School as Executive Producer, Los Angeles
Brand New School recently hired erudite producer Ned Brown as executive producer for the Los Angeles office. Ned will work closely with Brand New School founder/creative director Jonathan Notaro, creative director Jens Gehlhaar and New York executive producer Danny Rosenbloom...

Moo2u.com, May 13, 2009
Brand New School Bring Coke to LA Live
Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower...

CGnews.com, May 11, 2009
Brand New School Bring Coke to LA Live
...In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more....

Dexigner.com, May 6, 2009
Brand New School Brings Nightmares to Life for Sci Fi Network's Estate of Panic
Never have nightmares been so lucrative... or funny. Designed to promote Estate of Panic, the new reality-style game show on the Sci Fi network, Brand New School, the bicoastal design, promotion and production collective, and member of transmedia resource group LORI PATE+, took an oddly lighthearted look at how a couple of common phobias can lead to a fistful of cash. Brand New School's Mario Stipinovich and Jonathan Notaro directed the two promos....

Last Romantist, May 2, 2009
Jeep Compass (Skater)
...Production Company: Brand New School; Creative Directors: Jonathan Notaro, Jens Gehlhaar; Executive Producer: Jennifer Sofio; Director : Jonathan Notaro; Designers: Jonathan Notaro, Jens Gehlhaar, Rob Feng, Mark Kim, Chris Murray....

The Briefing Room at DigitalContentProducer.com, Apr. 4, 2009
Brand New School Brings Nightmares to Life for Sci Fi Network’s “Estate of Panic”
Never have nightmares been so lucrative - or funny. Designed to promote “Estate of Panic,” the new reality-style game show on the Sci Fi network, Brand New School (www.brandnewschool.com), the bicoastal design, promotion and production collective, and member of transmedia resource group LORI PATE+ (http://www.loripateplus.com), took an oddly lighthearted look at how a couple of common phobias can lead to a fistful of cash. Brand New School’s Mario Stipinovich and Jonathan Notaro directed the two promos....

Dexigner.com, Mar. 23, 2009
OfficeMax: Life is Beautiful: Brand New School Blends Vibrant Colors, Visual Effects, Office Supplies and a Rubber Band Ball for OfficeMax Cinema Ad
Brand New School, the bicoastal directing collective serving all fields of commercial art, recently teamed with ad agency The Escape Pod to create a vibrant, optimistic theatrical advertisement for OfficeMax. The spot will air only in theaters and is stunning when viewed on the silver screen...

StashMedia.tv, Mar. 23, 2009
New Space For BNS NY
With the recent completion of some extensive renovations to the once very industrial site on the 11th floor of 121 Varick Street, the gang at Brand New School NY thought it was time to show off their brand new office...

Sputnik7.com, Mar. 6, 2009
Brand New School Folds Away For Toyota
Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School's Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency...

ADG-FAD Blog, Oct. 29, 2008
Broad.cat
...Audiovisuales en las exposiciones, que trata de cómo se plantean los proyectos, los retos y problemas y cómo los solucionan. La última conferencia será a cargo de Jonathan Notaro, fundador y director creativo de Brand New School (www.brandnewschool.com). Con El ABC de Brand New School, Jonathan nos explicará una breve historia de la compañía, el funcionamiento y algunas de sus estrategias del hecho de crear arte para el comercio...

motion design, Oct. 29, 2008
Motion Graphic Designer: A Misunderstood Profession PART 1 ...
...“Branding used to be all about creating “one clear message,” adds Brand New School's Notaro, shaking his head. “But that one clear message is boring. So we've always tried branding a different way. We say, let's try branding by attitude...

Dexigner.com, Sep. 7, 2008
Brand New School Helps Mother Earth in New HP TV Ad
Brand New School recently completed work on an emotional and cinematic-feeling spot for iconic technology company HP. Directed by Brand New School Creative Director/Founder Jonathan Notaro for ad agency Goodby Silverstein & Partners, "E-Donor" wordlessly transforms the sad image of cast-off laptop into a magical child's tricycle - a symbolic testament to the power of recycling old technology...

Recycle.co.uk, Sep. 4, 2008
New Film Promotes Laptop Recycling
Brand New School founder and creative director Jonathan Notaro told Digital Arts Online: “On one level this spot was fun because of the tonal contrast; our challenge was to move the viewer from a dark and ominous mood to one that...

Revver.com, Aug. 25, 2008
HP Evolve
...Production company: Brand New School....

StudioDaily.com, May 1, 2008
HOT HOUSE: Brand New School, Green by Design
When Jonathan Notaro opened the doors of Brand New School, his production and visual effects house, he was a whopping 23 years old. "I was working for a company and they got bought out and I wasn’t very happy there," explains Notaro. That company was Fuel, who had recruited him while he was a junior studying design at CalArts...

Dexigner.com, Apr. 16, 2008
Inspire08: Broadcast Design and Motion Graphics Symposium
...Inspire08 features sessions led by highly regarded firms including... Brand New School... covering a wide range of topics from interactive motion graphics and the art of main-title design to brainstorming techniques, the role of writing, and experimental and fine art animation...

Dexigner.com, Mar. 24, 2008
Brand New School Signs Vadim Turchin as CG Supervisor
Brand New School, the bicoastal directing collective, announced today the company signed Vadim Turchin as CG Supervisor for the New York office...

Step Inside Design, Jan/Feb 2008
Sean Adams Interviews Jens Gehlhaar & Jonathan Notaro of Brand New School
If a commercial makes you stop and think, "That's pretty great," it probably is a Brand New School creation...

SHOOTonline.com, Jan. 31, 2008
Visual Effects & Animation: SHOOT's Top Ten Chart
...Brand New School, New York. Jonathan Notaro, director/designer; Brian Wilcox, director/art director; Ji Yoon, TD; Eli Mavros, Nathan Scholtens, lead compositor/2D animator; Han Ho, Andrew Ortiz, Mitch Hann Hu, Camilia Benitez...

The Briefing Room at DigitalContentProducer.com, Nov. 27, 2007
Autodesk Launches Combustion 2008 Desktop Compositing Software
Autodesk, Inc. today announced Autodesk Combustion 2008 software, the latest version of its desktop compositing and visual effects solution. Combustion offers digital media artists an easy-to-use interface, non-destructive workflow and extensive toolset at the affordable price of US$995*. It has been used on the Target Anthem ad by Brand New School...

CoolHunting.com, Nov. 16, 2007
VIS/ED: Beautiful Decay Video Festival
...A short talk by the individuals behind each brand will precede each program: Jonathan Notaro from Brand New School, Doug Jaeger of the Happy Corp and, of course, Josh Rubin from Cool Hunting...

Advertolog.com, Nov. 15, 2007
"See of glasses" advert for D&A in United Kingdom by DLKW
...Production Company: Brand New School VFX Creative Director: Jonathan Notaro, Jens Gehlhaar Director: Ben Go Live Action Producer: David Wolfson Designer: Ben Go, Rob Bisi Director of Photography: Jeff Venditti...

FeedMeCoolShit.com, Nov. 14, 2007
BEAUTIFUL/DECAY PRESENTS...
Beautiful/Decay has invited three of the brightest creative minds from the design and marketing world to speak: Jonathan Notaro from Brand New School, Josh Rubin from Cool Hunting and Doug Jaeger from The Happy Corp....

Dzine.tv, Apr. 12, 2007
Brand New School Creates Stop-Motion Wonder for Doritos Via Goodby
Displaying the visual inventiveness they're well known for, bicoastal directing collective Brand New School recently completed work on Doritos' "Bag Wars," a darkly comedic stop-motion animation spot via Goodby, Silverstein & Partners, San Francisco...

Dexigner.com, Aug. 3, 2007
Brand New School Signs Stephen Kelleher
Brand New School, the bicoastal directing collective, recently signed Stephen Kelleher as Art Director of the NY office...

Dexigner.com, July 15, 2007
Brand New School Creates Interactive Mural for Adobe
Blurring the line between art and branding, bicoastal directing collective Brand New School has teamed up with software giant Adobe and Goodby, Silverstein & Partners, San Francisco, to create a dazzling installation: a Flash-driven interactive wall mural whose imagery is motion-activated by nearby viewers...

Dexigner.com, June 14, 2007
Brand New School's Got Seoul
If you're lucky enough to be in Korea, make sure to check out Brand New School's first solo exhibition at Zeroone Design Center in Seoul, Korea...

CGnews.com, April 16, 2007
Brand New School Creates for AT&T
Brand New School, the bicoastal directing collective serving all fields of commercial art, recently directed and completed a mesmerizing spot for iconic telecom company AT&T and Austin and Texas-based ad agency GSD&M. To promote AT&T’s new affiliation with Napster’s web-based music service, Brand New School has created a digital homage to an analogue aspect of today’s music advertising, transforming a generic urban environment into a musical wonderland. The spot began airing April 2, 2007...

Dzine.tv, Feb. 1, 2007
Brand New School Adds EP Danny Rosenbloom
Bicoastal Brand New School recently added Danny Rosenbloom as the firm's East Coast Executive Producer. "Danny fits in perfectly with the growing production team in our New York office," said West Coast EP Jennifer Sofio. "We're thrilled! I've long been a fan of Brand New School," said Rosenbloom. "I'm excited to join a company that has so relentlessly expanded its scope while maintaining a core commitment to design at all levels." Prior to arriving at BNS, Rosenbloom served as Executive Producer at PSYOP. While at PSYOP, he produced a number of critically-acclaimed spots, including the CLIO-Award winning "Drift" for Bombay Sapphire and the Frank Miller-inspired NASCAR Package for FOX Sports, which won a Promax Gold in 2004. In 2004, he also helped launch MANIC, a New York-based visual effects company...

NumeroF.com, Jan. 30, 2007
Jeep Compass “Fun the City”
Director: Brand New School: Jonathan Notaro; Agency: BBDO, Detroit; Design & Animation: Brand New School, New York; Lead Compositor/Flame Artist: Blake Huber; Compositors: Mark Kim, Chris Smith, James Webber; Editors: Jonathan Notaro...

The Inspiration Room, Nov. 27, 2006
Apple iPod Shuffle Clip Prototypes
Design, animation and VFX were done at Brand New School under the direction of Jens Gehlhaar and Jonathan Notaro, with executive producers Susye Melega and Jennifer Sofio, art director Rob Feng, producer Nicole Steele, Flame Artist Ryan....

Adland.tv, Oct. 30, 2006
Toyota Camry - Slippery/Styling (2006) 0:60 (NZ)
Production Company: Brand New School; Director: Brand New School - Jonathan & Jens; DP: Chris White; EP: Dan Sormani, Brent Holt; Line Producer: Katie Kilberg....

CGnews.com, Oct 30, 2006
Toyota "The Car that Reads the Road" Campaign from Brand New School
This campaign was an amazing opportunity given to us by our friends over at Publicis Mojo in Sydney. First off, car ads are a cool medium for us because we’re well versed in complex choreographies between camera and objects after doing impossible things in CG for years. Second, the idea for this project involved typography, and it’s pretty safe to say that there aren’t many directors working out there with more pedigree in typography and type design than us...

Dzine.tv, Oct. 26, 2006
Brand New School Gets It All Wrong For Powerade
With countless show packages to its credit, BRAND NEW SCHOOL www.brandnewschool.com is in a unique position to know what works - and what doesn't. And so it was that the studio was called upon to create the graphics package for "SPORTSBLENDER," a new half-hour MTV show sponsored by Powerade. Created by Wieden + Kennedy, the long form sponsored content piece features a pair of amateur sportscasters who have inherited a TV station. On the heels of their successful public access show, the pair ostensibly has garnered the sponsorship of Powerade and are taking their act to MTV...

Creativity-Online.com, Sep. 21, 2006
Powerade: Sportsblender
Design/Animation: Brand New School

Amazon.com, June 30, 2006
Reinventing Music Video: Next-generation directors, their inspiration and work
Brand New School have been at the forefront of the motion graphics revolution that has swept through broadcast design and commercial spots in the US...

Dzine.tv, Apr. 17, 2006
Brand New School Curries Flavor with Sharwood's 'Go East'
"Go East," the new spot for Sharwood's directed by Brand New School (www.brandnewschool.com) via McCann Erickson/London, is a feast for the senses that explodes with action, color, music, and cultural texture. Showcasing Sharwood's line of curry products, BNS leads us on a whirlwind musical tour of several Eastern regions, including China, India and Thailand...

Dzine.tv, Dec. 9, 2005
Brand New School Remakes the World in the Shape of a Football for NFL Networks
In creating a promotional campaign for the cable service NFL Network and its popular, behind-the-scenes gridiron series Total Access, Brand New School dreamed up a world that is all football, all the time. Some of the biggest stars in the game appear in the promos as residents of a city where roads are paved with grass, buildings are shaped like spiked shoes and monorail cars bear an uncanny resemblance to ball park hot dogs...

Dzine.tv, Nov. 4, 2005
Brand New School Produces Short Film Series for Volkswagen
Brand New School has produced more than two dozen incredibly short films to highlight the incredible new features of the 2006 Volkswagen Passat. The brief films -- each one is a scant 15-seconds long -- are part of a unique marketing campaign for the car conceived by ad agency Arnold Worldwide. Volkswagen plans to post the films on its website...

Dzine.tv, Aug. 12, 2005
Samsung Singing Brand New School's Praises
Known for their uncanny fusion of quirky humor with dazzling graphics, Brand New School has staked a deep-planted flag in the realm of hip design. Guitar-strumming squirrels, motorcycle-jumping stuffed animals and alien folk bands have all played starring roles in recent BNS campaigns, firmly cementing their place at the top of the list of firms to contact if you're looking for unique results...


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