DWA Case Study


	See also: MEDIA COVERAGE MEDIA SITE	CASE STUDY

Global Creative Agency ATTIK Evolves, Continues Delivering Spectacular Client Returns

Dynamic Public Relations Campaign Effectively Positions Company and Its Key Customers, Sustains Growth

Established in the mid-1980s in northern England, ATTIK Ltd. quickly earned a worldwide reputation for sensational design, and by the late 1990s, had successfully expanded across the U.S. and into Sydney, Australia. In 2001, the company scaled back, refocused, and soon emerged with a boldly expanded approach -- and an extraordinary new client: Scion. Acquired in 2007 by Dentsu, today ATTIK is a global creative agency successfully engaging customers with some of the world's most phenomenal brands.

Challenge
On a continual basis since August, 2003, design, develop and execute a strategic, cost-effective public and media relations campaign to support ATTIK's fast-paced, international business-to-business sales and marketing activities, its customer and vendor relations, and other key business developments, worldwide.

Approach
Working closely with the founders and top executives, key business developments are tracked and strategically packaged through intelligent public and media relations practices to secure ATTIK's global positioning and capitalize on new opportunities. The ongoing proactive campaign effectively manages internal and external communications to produce a steady stream of timely, impactful news releases. A current database of key media pundits, analysts and leading market movers is leveraged in support of new business developments, and global contacts have access to all the firm's latest news and background materials through a custom web-based virtual press office.

Results - Highights

Company's global creative billings hit an estimated $30 million in 2006.

Public and media relations activities helped sustain high-profile business developments for most major agency clients, including AOL, Scion,ExpressJet Airlines, Lexus and many others, while also providing strategic communications support to business operations in San Francisco, Los Angeles and New York.

Media highlights include coverage in Adweek, Advertising Age, AIGA's Gain, Boards, Brandweek, Campaign, ClickZ, Communication Arts, Contagious, Creativity, Design Week, Digital Arts, IdN, GD:usa, Print, Media, Promo, SHOOT, shots and many prominent regional dailies around the world, including The New York Times and The International Herald Tribune. Detailed coverage listing here.

Year after year, ATTIK's onging editorial media outreach will constantly deliver targeted impressions... while extensive web exposure driven by news releases and pitches that resulted in prominent trade and regional media coverage continues upholding ATTIK's finely tuned, aggressively maintained sterling brand integrity.

About The Darnell Works Agency
The Darnell Works Agency supports some of the world's most innovative business ventures by providing intelligent business counsel, helping leaders build, showcase and leverage meaningful accomplishments, and combining proven strategic foresight with cross-media communications expertise to achieve specific aims and objectives. Since 1990, principal Roger Darnell has successfully served hundreds of leading executives and working members of the press, resulting in over a billion positive media impressions worldwide, and earning DWA's reputation as a leading agency for crafting and delivering brand communications campaigns that are effective -- and genuinely interesting.