Return to Main Menu





















Still #1 from Jack Daniel's
"Label Story" "Old No. 7"
Image courtesy of
Brand New School.
Click here for 300 dpi version.


Still #2 from Jack Daniel's
"Label Story" "Old No. 7"
Image courtesy of
Brand New School.
Click here for 300 dpi version.


Still #3 from Jack Daniel's
"Label Story" "Old No. 7"
Image courtesy of
Brand New School.
Click here for 300 dpi version.


Still #4 from Jack Daniel's
"Label Story" "Old No. 7"
Image courtesy of
Brand New School.
Click here for 300 dpi version.

 


Return to Main Menu

PROJECT CREDITS
(NEWS RELEASE HERE)

Media contact:
Roger Darnell
DWA for Brand New School
+1.828.264.8898

PROJECT CREDITS: 
JACK DANIEL'S "LABEL STORY"

Campaign: Jack Daniel's "Label Story"
Spot Titles: "Old No. 7" :30, "Tennessee" :30, "Proud" :30
Debut Dates: "Old No. 7," Dec. 2, 2009, others, TBD

Client: Jack Daniel's

Advertising Agency: Arnold
City/State: Boston, Mass.
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Director: Chris Ferko
Business Manager: Maria Rougvie

Production: Brand New School
City/State: Bicoastal, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artists: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver

Original Music: The Lodge
City/State: New York, NY
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composer "Tennessee": Ronan Coleman
Composers "Old No. 7": Alex Weinstein
Composers "Proud": Demian Sims
Executive Producer: Sallie Moore
Producer: Heather Weisberg

# # #

 



















Click here to view QuickTime
4:3 QuickTime for
"Old No. 7"

Click here to view QuickTime
16:9 QuickTime for
"Old No. 7"



Label Story "Old No. 7" from Brand New School on Vimeo.