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For Immediate Release ATTIK HONORED TO BE INCLUDED AMONG FAST COMPANY'S 2010 RANKING OF WORLD'S MOST INNOVATIVE COMPANIES SAN FRANCISCO and LONDON - Feb. 22, 2010 - Global creative agency ATTIK (www.attik.com) is very proud to be included in Fast Company's annual Most Innovative Companies issue (March 2010), which is on newsstands now, and is also available online at www.fastcompany.com/MIC. Facebook leads the issue's annual ranking of the Top 50, which also honors major brands including Cisco, Disney, and GE along with rising newcomers Spotify, Gilt Groupe, HTC, the Indian Premier League, and others. In addition to the Top 50, Fast Company cited 59 Innovation All-stars, culled from past Top 50 honorees, and also ranked the Top 10 Most Innovative Companies in 24 categories, including design, advertising and marketing, biotech, film and TV, media, music, and sports. ATTIK is included under the Design heading, and cited for its mastery of "the systems thinking that's vital for executing large-scale projects. Its reboot of Coca-Cola's brand-identity platform is now deployed worldwide. Lexus, Scion and Nike are also clients," it reports. Fast Company's press release confirms that its editorial team analyzed information on thousands of businesses across the globe for the issue, where the focus was on identifying creative models and progressive cultures to define the many forms of innovation that exist across the business landscape. "To say the least, we are extremely proud to have been recognized within this prestigious annual issue of Fast Company," began James Sommerville, who together with Simon Needham established ATTIK in Northern England in 1986. "We feel it's a great tribute to the hard work of hundreds of outstanding talents over the past 24 years, and in particular, the brilliant brand stewardship of clients like Coca-Cola's David Butler and Todd Brooks, and their colleagues." "Twenty-four years into our business venture, we feel very fortunate that leaders from Lexus, Scion and other major brands continue turning to us for breakthrough advertising and communications campaigns influenced by our unique design aesthetics," added Needham. "Being recognized by Fast Company is the icing on the cake." The nine other companies honored in the issue's Design category are Ammunition, BMW Group Designworks-USA, Frog Design, Fuseproject, IDEO, Pentagram, Potion, Rockwell Group and WET Design. "We are especially thrilled to be included among these firms, which we respect and follow closely," said Ric Peralta, ATTIK's CEO. "We've been lucky enough to work directly with several of them, including a very successful collaboration with IDEO this year. Like them, at our core, we rely on great design to help our clients create a better world." About
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