Roger Darnell
DWA for ATTIK
1.828.264.8898

Allison Takahashi
Scion Public Relations
1.310.468.5315

Susan Lusty
for Bunchball

Karen Blondell
for Bunchball
1.310.325.6405

For Immediate Release

REDWOOD CITY, CA – (Feb. 28, 2007) – Scion’s creative agency, ATTIK, has teamed up with Bunchball, the leading provider of community games for online destinations, to provide a unique game solution for the new Scion xB community site, www.want2Bsquare.com. Scion attracts a young, internet-savvy audience, and Bunchball games provide the perfect social vehicle for xB enthusiasts to become engaged online. 

The new community site for the Scion xB is loaded with customized games provided by Bunchball. Together with ATTIK, Bunchball customized eight Scion-branded multiplayer and single-player games to appeal to the brand’s audience. Players can play alone or with friends and earn points towards cool prizes, including Scion branded collectibles and Pioneer electronics. 

“Our goal was to introduce the Scion community to the world of www.want2Bsquare.com, and Bunchball provided an engaging solution with its catalog of social games,” said Adrian Si, Scion interactive marketing manager. “The Bunchball team worked diligently with our creative agency ATTIK to create a unique Scion experience that extends the young and adventurous culture to its customers and this community.” 

“Bunchball is uniquely qualified to provide Scion with games that create and enhance its online community,” said Rajat Paharia, CEO of Bunchball.  “From the beginning we built our gaming platform to be completely customizable, so it was great to find community-savvy partners like ATTIK and Scion that were interested in creating highly-branded social experiences.”

Scion’s www.want2Bsquare.com site is Bunchball’s first customized campaign in which its standard games like Alien Exterminator and Wasabi were personalized to better reflect the customer’s experience. For example, in place of Penguin Crossing and Fruit Mix-up, you will see Roadkill Dodgingand Cube Crusher on the want2Bsquare site. The opportunity to work alongside an award-winning agency like ATTIK to create these games was an exciting endeavor that can be replicated for other customers.

“Working with Bunchball was as easy as it could be on such a challenging project, with such a tight deadline," said Simon Needham, ATTIK's co-founder and group creative director.  "The company's design strengths, deep knowledge of games, abundance of creative ideas and other talents were key factors in the making the project successful, and we won't hesitate to work with them again.”

“Bunchball was the ideal partner to add social games to the immersive want2Bsquare experience," said Justin Smith, ATTIK's VP Interactive Media. "They were the only company we found that could integrate their service seamlessly into want2Bsquare, and the work they did on integration and customization were key to creating a compelling, branded user experience."

About Bunchball
Bunchball is the leading provider of social gaming services to online dating sites, social networks, and online communities of all sizes. Founded in January 2005, the company is focused on creating enhanced user experiences as the “social scaffolding” missing in most online communities. Bunchball is based out of Redwood City, CA and can be found online at www.bunchball.com.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.

About Scion
Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc.  Developed with a new generation of youthful buyers in mind, Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models - the xD a subcompact five-door; the xB, an urban utility vehicle with an iconic shape; and the tC sports coupe.  For more information, visit www.Scion.com.