Roger Darnell
DWA for ATTIK
1.828.264.8898

For Immediate Release

AOL RED 2007 Wild Postings, Print Ads and Door Hangers
 

	AOL RED print ad with door hanger, front. (Image courtesy of ATTIK) 300dpi version available here.		AOL RED print ad with door hanger, back. (Image courtesy of ATTIK) 300dpi version available here.

Challenge:
For the teen-targeted RED website, which offers celebrity news, gossip, games and exclusive video content, create campaign elements that let teens know that RED is their place.

Process:
ATTIK's creative team chose the family of logotype expressions for RED, to express the right message to teens in an appealing way.  The icons allow the teen audience to identify with various feelings and moods and see RED as a reality that appeals to them, to which they can easily relate.

Result:
A series of Wild Postings and print ads featuring door hangers was created, using the tagline of "Be Red."  Executions feature these characters:
. Meet Freaked – Don’t go in the bathroom. Trust me on this one.
. Meet Chill – You’re at an 11. I need you at about a 6.
. Meet Flirty – Wanna go study anatomy?
. Meet Stressed – Do I look like I have a minute?
. Meet Grumpy – What the hell are you looking at?
. Meet Bummed – My life is over ’til I grow out this haircut.
. Meet Psyched – Scored a hot date. Nice.
. Meet Whatever – Grounded in my room. With my phone, my TV and my computer.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIK's strategic planning, design, advertising, production, client service and young-adult research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients' brands.  For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.

AOL RED Wild Postings 5 and 6.
Image courtesy of ATTIK;
All Rights Reserved.
Click on thumbnail for larger image
or click HERE for 300dpi version.


AOL RED Wild Postings 1 and 2.
Image courtesy of ATTIK;
All Rights Reserved.
Click on thumbnail for larger image
or click HERE for 300dpi version.